Introduction: Under the background of escalating emissions in China, the traditional technology needs to be changed urgently. The advanced PowerCore technology is stepping onto the historical stage step by step, and at the same time, China’s air filtration technology is synchronizing with the world.
Subvert traditional technology and lead the new trend of filtering. On November 28th, 2019, the new product release and media summit was successfully held in Hilton Wuxi, Jiangsu. Mr. Bi Ming, President of Donaldson Greater China, Mr. Veli Kalayci, Director of Donaldson Greater China Business Department, and key industry media and associations gathered here to witness the release of a new generation of PowerCore PSD air filtration products.
In his speech, Mr. Bi Ming, President of Donaldson Greater China, first expressed sincere thanks to the media friends who came to this event. Donaldson’s development is inseparable from everyone’s support and trust. Mr. Bi pointed out: "Donaldson firmly believes in the importance of fulfilling environmental responsibilities, and our team’s mission is to create a clean world. Next year, the new factory in Wuxi will start mass production of advanced PowerCore engine filter products, which will better protect heavy equipment engines used on roads and off-roads and reduce operating costs. “
Donaldson is one of the leaders in the global filtration industry. It is the company’s long-term mission and unshirkable responsibility for the market to make every product well from the customer’s needs. The new generation of PowerCore PSD air filter launched by Donaldson this time has reduced the total cost of ownership (TCO) for customers and provided filtration solutions and guarantees for the Blue Sky Project for the country.
Looking back on the past, Donaldson has been deeply involved in the filtration industry for more than 100 years, and has conquered one technical fortress after another, becoming one of the world’s filter industry leaders. In the 1970s, Donaldson entered China to start business, set up a factory in Wuxi in 1997, and began to invest in building a new factory in Wuxi in 2018. In the past 50 years, he has brought many products that meet the actual needs of the China market, which can be described as one step at a time. The new generation of PowerCore PSD air filtration products is another conscience work of Donaldson, which is positioned in.
With the upgrading of emission regulations in China and platforms of major OEMs, new vitality has been injected into the development of air filtration technology in China, and the traditional air filtration technology is being replaced by PowerCore technology. Donaldson has mature experience in PowerCore technology. In 1989, the first generation G1 Donaldson PowerCore air filter was listed in North America. In the past 30 years, Donaldson’s PowerCore technology has been upgraded to the third generation G3, with more than 3,000,000 sets sold worldwide, and the failure rate of early grinding is zero.
Mr. Wu Gan, Senior Manager of Donaldson Engine Division, introduced the new generation of PowerCore PSD air filter.
Good products must be polished layer by layer and constantly improved in practice. Donaldson invested a lot of energy in the research and development of the new generation of PowerCore PSD air filtration products, and conducted in-depth research in combination with various typical and atypical road and off-road working conditions in China. After more than two years of testing and research and development, he designed and developed a new generation of PowerCore PSD air filtration products in China, which are suitable for mining machinery, construction machinery, agricultural machinery and other equipment, and can fulfill the filtration mission well under harsh working conditions.
Compared with the traditional air filtration in the market, Donaldson’s new generation PowerCore PSD air filtration has the characteristics of smaller volume, higher filtration efficiency, obvious performance advantages and longer service life. The product features mainly reflect the following four aspects:
1. Save fuel and reduce installation cost.
The new generation of PowerCore PSD air filter replaces the independent pre-filtration and pipeline, thus reducing the cost of the whole machine. Direct air intake, low air intake resistance, greatly saving fuel costs. According to the actual road test data of a domestic 5-ton loader, after using Donaldson PSD11 air filter, the fuel cost is about 7080 yuan for 400 hours, which saves a lot of money for customers.
2. The maintenance cost is greatly reduced.
The pre-filtration efficiency of the new generation PowerCore PSD air filter is about 90% in the service cycle, and most of the dust is filtered and separated, which greatly prolongs the service life of the filter element and reduces the replacement times, thus reducing the maintenance cost; Moreover, the air filter can be quickly disassembled and maintained, and is suitable for harsh working conditions.
3. Prevent the engine from early grinding and meet the higher emission requirements of China.
Donaldson began to use nanotechnology more than 20 years ago when the market is hotly discussing nanotechnology today. PowerCore PSD adopts the unique nano-filter Ultra-Web FR filter paper, which has higher filtering efficiency, reaching 99.997% compared with ordinary filter paper, longer product life, intercepting more impurities and preventing the engine from early wear, thus better protecting the engine.
4. Configuration upgrade
The new generation of PowerCore PSD air filter can be equipped with advanced configurations such as temperature and pressure sensor, flow sensor, air inlet resistance alarm, dust ejector, compressor air intake interface, etc.
Work with the government to protect intellectual property rights and protect the interests of original manufacturers and end customers.
Mr. Veli Kalayci, Director of Donaldson Greater China Engine Division
"The new generation of Power Core air filter is developed and designed in China, and manufactured in China to meet the needs of China and even overseas markets." Mr. Veli Kalayci, director of Donaldson’s engine business, pointed out: "The value orientation of PowerCore is that this product can protect the engine and aftertreatment system to the maximum extent, and the service life of the product is longer than that of similar products, and the fuel efficiency is optimized, which ultimately helps end customers reduce operating costs, maintain investment value, and at the same time guarantee the brand and reputation of the original manufacturer."
Donaldson invented the first engine air filter more than 100 years ago. Today, Donaldson has thousands of patents worldwide, including 370 in China. China is one of the fastest growing countries in Donaldson’s intellectual property business, and its business in China has doubled since 2014. Donaldson focuses on intellectual property to protect OEM customers and protect end users who buy OEM equipment.
"Our government is determined to build an innovative economy and has put intellectual property protection at a very important height. Governments at all levels and judicial departments also attach great importance to it and take active actions. We are pleased to see that many practical measures have been implemented, and we are also very happy to make significant progress in protecting Donaldson’s intellectual property rights, and we are convinced of China’s commitment to protect the legitimate rights and interests of the company. "
Bi Ming, President of Greater China, pointed out: "Donaldson is committed to providing customers in China and around the world with advanced and innovative filtration solutions, improving people’s living conditions and improving equipment performance. Donaldson will, as always, keep our promise to customers and strengthen the protection of Donaldson’s intellectual property rights in Greater China and around the world. "
Mr. Tan Xiaobo, Donaldson Factory Manager, introduced the new factory in Wuxi.
In the long run, the new Wuxi factory is an important step taken by Donaldson in the China market. The new factory will introduce the latest generation of PowerCore? new production line from Donaldson USA, and plans to start mass production and deliver it to customers in 2020.
The new factory will greatly increase Donaldson’s production capacity, so as to meet the demand of China and Asia-Pacific market for high-end filter PowerCore? and provide better service to customers. Up to now, Donaldson has invested in six factories in Wuxi, which also demonstrates Donaldson’s commitment to the China market-providing reliable filtration solutions.
Summary: The times are progressing, the technology is innovating, and the filtration industry is changing. The traditional air filtration technology can no longer meet the needs of all customers. Donaldson deeply understands the needs of customers, and the new generation of PowerCore PSD air filtration product series will shoulder a greater mission, subvert the traditional sense of value positioning of air filtration products, and provide customers with more perfect filtration solutions.
