分类归档 xiyu

Peng Yuyan and Lin Chaoxian continue to lead the way, confirming their role in the new film "Emergency Rescue"

1905 movie network news Lin Chaoxian’s film has broken through the 3.60 billion box office in mainland China, while the Hong Kong box office has broken through 9 million Hong Kong dollars. Director Lin Chaoxian thanked for tickets at Langham Place in Mong Kok yesterday and officially revealed that the new work (tentative name) will be starring Peng Yuyan, who has worked with him. During the release of "Operation Mekong", there was a frenzy of movie viewing, and the anti-drug theme resonated with the audience, and the box office reputation was double. As a Hong Kong and Taiwan student who is good at the image of a tough guy, Peng Yuyan has always been the favorite object of various directors. It is no wonder that Lin Chaoxian wanted to star in a new film after the bumper harvest of "Red Sea".

Lin Chaoxian revealed at the Hong Kong Film and Television Expo that a new film about rescue operations at sea is now being prepared, that is, "Emergency Rescue" (tentative name). Yesterday, when thanking for the votes, it was officially revealed that the actor will be played by Peng Yuyan. Lin Chaoxian said: "I just went to Malaysia to see the scenery, and then I will go to Belgium, Malta and Mexico. The filming will start at the end of the year at the soonest. Since this time I will use a foreign production team and photographer Bao Dexi, the cost will be very expensive, and it is expected to be 500 million yuan." He revealed that the actor has to undergo diving training in advance: "To practice holding his breath, at least for two minutes, Peng Yuyan’s heart (chest) is so big, his lungs are very big!" In his words, he revealed his appreciation for Peng Yuyan.

Lin Chaoxian once stated that he wanted to make an action trilogy. "Operation Mekong" and "Operation Red Sea" received a good response. Many people speculated that his new drama would make "Action" again, but he said he would make "Emergency Rescue". However, Director Lin’s reputation has already established. Will you look forward to Peng Yuyan’s second cooperation with him?


Guo Fucheng’s solo singing style is exposed, and his short peacock blue hair is mysterious and bright

图文:郭富城演唱会造型曝光--富有神秘感

Guo Fucheng’s Hong Kong concert style exposed


  Sina Entertainment News, Guo Fucheng’s stunning singing and dancing and styling at the previous 12 "Stage Collection" concerts have amazed fans, and everyone is looking forward to another "surprise" from Chengcheng. Chengcheng has been preparing for the seventh Hong Kong solo concert for years, and it is now scheduled to debut in the Red Pavilion on November 17. Priority booking will start accepting credit card bookings on the 18th, and the first round of the concert posters will also be exposed for the first time.


  This concert was also styled by the famous art director Zhang Shuping. Uncle has always been known for his bold and innovative ideas. This time, he will perform the "Hair Transformation Technique", choosing peacock blue as the main color of the city’s hair, and taking its mysterious and bright color. The stylist Herman’s characteristic in the styling is to use a special effect of hair wax to make the city’s hair into many small patches, "wax" into a blade shape, we jokingly call it "peacock blue blade head". With the lighting effect, it seems that there are many reflective glass pieces placed on the city’s head, which is very three-dimensional. But it takes almost 8 hours to make this hairstyle, from bleaching to coloring to completion. Chengcheng laughed: "For the effect, it is worth sitting for 8 hours! I can only listen to music online to relieve my boredom! "


  After completing the hairstyle part, he officially went into shooting. This time, he still used the master teacher Xia Yongkang (Wing Shya) to shoot, playing his unique lighting effect, projecting an ordinary background vinyl film through the light, creating a very psychedelic effect, echoing the reflective "blade head" of the city.


  The name of this concert is "Guo Fucheng’s Dancing Forest True Story de Show Reel Concert", which means gathering the city on the stage. The ultimate essence of the performance projects over the years, appearing on the stage at one time, like composing the "Dancing Forest True Story" of the city, and like editing it into Show Reel on the city stage, it has a double meaning. Chengcheng hopes to enter his top-secret Dancing Forest realm with his fans this time. Chengcheng also said: "After completing this Dancing Forest True Story Concert, I will temporarily put aside such concerts, so I hope to concentrate on the performance of the musical after this ultimate presentation!" So friends who love city concerts should not miss this Dancing Forest True Story Concert! It is known that the internal booking of the concert has been oversubscribed by nearly four times, so the organizers have been afraid to answer the internal booking calls recently, and fans must quickly pre-order tickets through credit cards. And the conference is planning a super shocking "stage", which is guaranteed to be unprecedented!


  When asked about the idea of the composition on the poster, Uncle humorously said: "Creation is infinite imagination, what do you see? What is it! There may not be an explanation!" It is known that this poster is only used for priority booking, and another poster for public ticket sales is still in progress.


  In addition to the promotion of "C + Detective", Chengcheng is fully engaged in the rehearsal of the concert, and is very busy! The picture shows Guo Fucheng. TUNGSTAR/text and picture

Editor in charge: Liu Liyan

Fan Bingbing uses the transformation of "Wheat Field" to open the Shanghai International Film Festival

The 12th Shanghai International Film Festival will open on the 13th. It is reported that the number and quality of blockbusters in this year’s screenings are satisfactory. The overseas blockbusters that were not introduced last year will almost burst into the big screens of various cinemas in Shanghai within a week, and domestic films will also break through with a strong leap forward. Actress Fan Bingbing will bring four works "Wheat Field", "Perfect", "October Siege", and "East Wind Rain" to the festival, among which "Wheat Field" will be the opening film for the Shanghai Film Festival.



Fan Bingbing

"Wheat Field" is the six-year sword-sharpening work of director He Ping. This ancient costume blockbuster with the historical background of the Battle of Changping, the most important battle in the Warring States Period, was previously unveiled on AFM (AmericaFilmMarket), the world’s largest film trading market in Los Angeles, USA, and won praise and attention from overseas media and international buyers. The opening of the Shanghai Film Festival has attracted the attention of domestic filmmakers and media. Critics regard "Wheat Field" as the most anticipated Chinese blockbuster after "Red Cliff", and industry insiders who have watched the film say that Wheat Field can be called Fan Bingbing’s transformation work.



In "Wheat Field", Fan Bingbing plays the female city lord, getting rid of the ever-changing colors of many previous movies, with long hair in clear water, linen clothes, and light color without makeup, which can be called the most beautiful and authentic appearance of Fan Bingbing since the film. In the exposed trailer of "Wheat Field", the picture texture is magnificent and majestic, the soundtrack is like poetry, and Fan Bingbing’s performance is vivid and atmospheric, explaining the gentle intestines of the female city lord. According to industry insiders who have watched the film, in "Wheat Field", Fan Bingbing’s calmness, calmness and tension are worthy of recognition, which will make people remember Fan Bingbing’s performance as a work and a true transformation.

It is reported that the creators of "Wheat Field", He Ping, Fan Bingbing, Huang Jue, Wang Xueqi, etc., will personally attend this film festival to promote the film’s unveiling, and "Wheat Field", which has been kept strictly confidential, will eventually meet the audience for the first time.


The Ministry of Transport issued a notice to accelerate the online car compliance

  CCTV News:According to the WeChat official account of the Ministry of Transport, recently, the Ministry of Transport issued the "Notice on Maintaining Fair Competition Market Order and Accelerating the Promotion of Online Car-hailing Compliance" (hereinafter referred to as the "Notice") to further maintain fair competition market order, accelerate the promotion of online car-hailing Compliance process, and promote the healthy and sustainable development of the online car-hailing industry.

  The "Notice" pointed out that recently, some online car-hailing platform companies have recruited or induced unlicensed drivers and vehicles to "bring cars to join" and carried out illegal operations, which seriously disrupted the market order of fair competition and affected the safety and stability of the industry. Local transportation authorities should further improve their political position, fully understand the importance of online car-hailing compliance to maintaining a fair competitive market environment, and tighten the compliance of enterprises with the law.

  The "Notice" requires that local transportation authorities should urge online car-hailing platform companies to operate in accordance with laws and regulations, and speed up the process of online car-hailing compliance. From now on, no new access to non-compliant vehicles and drivers, and speed up the removal of non-compliant drivers and vehicles. It is necessary to strengthen supervision and law enforcement, strictly regulate law enforcement behavior, and comprehensively use various means such as online and offline to increase the crackdown on illegal operation of online car-hailing, and continue to maintain a high-pressure situation. Online car-hailing platform companies that are still new access to non-compliant vehicles and drivers shall be investigated and dealt with in accordance with laws and regulations, and the relevant situation shall be reported to the Ministry of Transport. At the same time, it is necessary to formulate a work plan for online car-hailing compliance, clarify goals, refine measures, and effectively promote compliance work, and adhere to both regulatory norms and promotion of development, optimize the approval process, strengthen services, and resolutely break the "glass door" and "revolving door" of license processing, so as to facilitate the licensing of online car-hailing platform companies, vehicles and drivers that meet the conditions for entry.

  The "Notice" emphasizes that local transportation authorities should urge enterprises to implement their main responsibilities, strengthen their awareness of fair competition, and guide the formation of a market environment that advocates, protects, and promotes fair competition. It is necessary to work with relevant departments to accelerate the establishment of an all-round, multi-level, and three-dimensional supervision system, and strengthen the supervision of online car-hailing platform companies in the whole chain and all fields before and after the event, so as to improve the supervision efficiency. It is necessary to cooperate with relevant departments to increase the intensity of double random inspection work, and strictly investigate and punish low-price dumping, big data killing, and inducing fraud and other violations of laws and regulations in accordance with the law. Promote the formation of a unified, open, competitive and orderly market system, and effectively maintain the market order of fair competition.

  The "Notice" makes it clear that local transportation authorities should actively work with relevant departments to guide and urge online car-hailing platform companies to comply with the law, scientifically formulate platform order dispatch rules, standardize pricing behavior, improve the benefit distribution mechanism, reduce the excessive proportion, ensure that drivers receive reasonable labor remuneration and rest time, and give full play to the role of 12328 transportation service supervision telephone to deal with complaints from drivers and passengers about the operation behavior of the platform in a timely manner. At the same time, it is necessary to strengthen the dynamic monitoring of market operation, timely investigation and resolution of various contradictions and disputes and risk hazards, ensure the stability of the industry, and urge online car-hailing platform enterprises to strengthen the safety education of online car-hailing drivers, and improve the safety level of industry operations.

  It is reported that from September 2021, the Ministry of Transport will announce the compliance rate of online car-hailing in 36 central cities every month. For cities where eligible vehicles and drivers fail to comply due to problems such as delays in permit processing, the Ministry of Transport will make the list of cities public to the public.

The father of the flight attendant who was killed by hitchhiking late at night: his daughter is usually very sensible

  Yesterday, the "flight attendant was killed in a hitchhiker late at night" attracted widespread attention from netizens. On the evening of May 5, Li Mouzhu, an employee of Xiangpeng Airlines, was killed while taking a hitchhiker from the Zhengzhou Airport Residence Hotel in Henan Province to the urban area of Zhengzhou. A reporter from Beijing Youth Daily learned from the Zhengzhou police that the murderer is still absconding. The public security organ has set up a special task force and has identified the suspect and is making every effort to arrest him. After police investigation, the perpetrator was a Didi registered hitchhiker with a murder weapon.

  Stewardess killed for hitchhiking late at night

  On the evening of May 5, Li Mouzhu, a flight attendant, was killed while taking a ride from the Zhengzhou Airport Hotel in Henan Province to the urban area of Zhengzhou. A reporter from Beiqing Daily learned that Li Mouzhu, who is 174 cm tall, is from Jinan, Shandong. He is 21 years old and worked as a flight attendant at Xiangpeng Airlines before he was killed.

  Yesterday afternoon, a reporter from Beiqing Daily contacted Mr. Wu, a friend of Li Mouzhu’s father. After Li Mouzhu was killed, Mr. Wu followed him to Zhengzhou to help deal with related matters.

  According to Mr. Wu, on the evening of May 5, Li Mouzhu arrived in Zhengzhou. After returning to the hotel with his colleagues that night to change clothes and take a bath, he called a ride to Zhengzhou Railway Station through Didi near 12 pm and planned to take the train back to his home in Jinan, Shandong overnight.

  He had been sexually harassed by a driver before the incident

  According to Mr. Wu, he and Li Mouzhu’s father have been good friends for many years. In his impression, Li Mouzhu is a particularly sensible and obedient girl. "She is very well-behaved and smart. She is the only daughter in the family. I just started working, and I didn’t expect this to happen."

  A reporter from Beiqing Daily learned that before the incident, Li Mouzhu had sent a message to a colleague saying that he had been sexually harassed by the driver. According to the WeChat chat records of Li Mouzhu and her colleagues, near 12 o’clock on the evening of May 5, Li Mouzhu sent a message to her colleague saying that the driver behaved perversely and sexually harassed her, "saying that I am very beautiful and want to kiss me very much." His colleague replied: "You ignore him."

  According to her colleague, after receiving Li Mouzhu’s WeChat, her colleague once called her. Li Mouzhu said it was "fine", and then hung up the phone. The call time was only a few dozen seconds.

  "Li Mouzhu originally planned to go home, but by the evening of the 6th, no one could contact her, thinking that her mobile phone was lost." Mr. Wu said that on the morning of the 6th, he received a call from Li Mouzhu’s father, "He was very anxious and said that Li Mouzhu had been unable to be contacted, and something might have happened." Feeling ominous, on the afternoon of the 7th, Mr. Wu drove with Li Mouzhu’s family to the Zhengzhou Public Security Bureau Airport Police Station to call the police.

  Mr. Wu said that after learning that Li Mouzhu was killed, her parents were in a very bad mood. "They only have one appeal now, and that is to catch the murderer quickly."

  The suspect abandoned his car and jumped into the river, and the police made an all-out manhunt

  In response to this matter, the reporter of Beiqing Daily called the propaganda department of Zhengzhou Public Security Bureau. A person in charge said that the perpetrator was a Didi driver with a murder weapon, and the murderer was still absconding. At present, the public security organ has set up a special task force, has identified the suspect, and is making every effort to arrest him.

  According to the Zhengzhou Municipal Public Security Bureau, in the early morning of May 6, a homicide occurred in the airport area of Zhengzhou City. The victim, Li Mouzhu (female, 21 years old, from Jinan, Shandong Province), was killed on the way to ride the online car-hailing, and the online car-hailing driver, Liu Mouhua (male, 27 years old, from the Zhengzhou airport area), was suspected of committing a major crime. After the task force retrieved multiple monitors near the incident, it was traced along the line, showing that the suspect Liu Mouhua abandoned the car and jumped into the river after committing the crime. Now the police are making every effort to search for him in the relevant area.

  Yesterday afternoon, Xiangpeng Airlines, where Li Mouzhu worked, issued a statement. The statement said that after being notified by the Zhengzhou police, Li Mouzhu, an employee of Xiangpeng Airlines, was tragically killed on the evening of May 5, 2018 on his way to the city from the hotel. We express our deep condolences for the loss of a young life and the loss of a dear employee, and extend our deepest condolences to the families of the murdered employees. At the same time, Xiangpeng Airlines said that it will spare no effort to provide legal consultation, psychological assistance and other help and support to the families, and called on the general public to provide clues to the Zhengzhou police, hoping that the case will be solved as soon as possible and the murderer will be brought to justice.

  Didi is offering a million yuan reward for finding the suspected driver

  After the incident, the relevant person of Didi confirmed to the reporter of Beiqing Daily that the driver was a hitchhiker and the registration information was true after verification by the company. Subsequently, Didi established a special project working group to cooperate with the police to carry out case investigation. Last night, Didi issued an announcement offering a reward of 1 million yuan to find the suspected driver and announced the relevant information of the suspected driver Liu Mouhua. The reporter of Beiqing Daily tried to call the suspected driver’s phone, which showed that the phone had been shut down.

  On May 10, Li’s friend told the Beijing Youth Daily that she was a lively and cheerful girl who was very kind and hoped to find the murderer and bring him to justice as soon as possible. Another person claiming to be a friend of Li Mouzhu posted a post on Weibo to commemorate her, with a photo of Li Mouzhu making a cake.

  tell

  Victim’s father: Daughter is usually very sensible

  On the evening of May 10, a reporter from Beiqing Daily met Mr. Li, the father of Li Mouzhu. It had been five days since Li Mouzhu was killed. Mr. Li’s eyes were red and swollen. Mr. Wu, who accompanied him, said that after learning that his daughter had been killed, Mr. Li had been crying for several days. He had been unable to eat these days, but kept drinking water and smoking.

  Mr. Li introduced that his daughter Li Mouzhu was born in 1997. After graduating from junior high school, she went to the local Jinan Aviation College to study. It was her dream to be a flight attendant. The daughter has a cheerful personality and is usually very sensible. Li Mouzhu’s family is in business and her family conditions are good, but she still relies on leaflets and street stalls to work and study during school. In 2016, Li Mouzhu graduated. Her parents wanted her to stay in the local airline in Shandong, but due to the full number of local places, in June 2016, Li Mouzhu went to Xiangpeng Airlines, which is headquartered in Kunming.

  Ms. Li landed in Zhengzhou on May 5 and was given 36 hours of rest. Two days before the incident, she had called her parents to say she was homesick and wanted to take the train early on May 6 back for a day before returning to Zhengzhou. The planned meeting, more than a month after Ms. Li took her annual leave in early April, was the last meeting between Mr. Li and her daughter.

  After losing contact with his daughter, Mr. Li found out based on his daughter’s ID card information that Li Mouzhu did not check his ticket at Zhengzhou Railway Station on May 6, nor did he board the train home.

  On May 7, Mr. Li and his friends drove four hours from Jinan to Zhengzhou to report to the police. On May 8, Zhengzhou police found Li Mouzhu’s body. According to the police, Li Mouzhu was found with multiple knife wounds. Mr. Li said that when his daughter was found, she was naked and there was a dagger at the scene of the crime. Later, the police found the crime vehicle near the crime scene, and the daughter’s pants were on the car.

  Recalling his daughter, Mr. Li said that the clothes he was wearing were all bought by her, and although the family conditions were good, his daughter would always buy things for the family. After the incident, many of Li Mouzhu’s friends called Mr. Li, but he didn’t dare to answer, "Every time I answer the phone, the pain in my heart will be stabbed."

  On May 5, Li Mouzhu took a taxi from the staff dormitory on the seventh floor of the hotel, ready to embark on his way home. Today, Mr. Li also lives on the fifth floor of the same hotel. Late at night, the crew cars coming and going in front of the hotel occasionally pick up the busy flight attendants, and Mr. Li’s daughter Li Mouzhu will never appear among them again.

  This group of articles/our reporters, Zhang Xiangmei, Ma Jinfeng, intern, Fu Yao

Lighting | deep learning empowers spectral imaging

Writing | Huang Longqian

Recently, from the School of Optoelectronics, Zhejiang University Hao Xiang The team of researchers is "Spectral Imaging with Deep Learning"The topic is Lighting: Science & Applications Published a review paper, sorted out the spectral imaging technology based on deep learning, explained the principle and research summary of its various technical routes, and organized the current spectral imaging dataset, outlining the possible future trends and challenges.

First, spectral images

The image we usually see in the display screen is an RGB three-color image, which has three channels of red, green and blue, that is, the color of each pixel is formed by superimposing the three colors of red, green and blue. If the three-color image is expanded to ten colors, hundred colors, and thousand colors, then our control and rendering of the image color will be extremely fine. An image with so many bands is a spectral image (term explanation >): it has more than three bands, which can be thirty or even hundreds.

Figure 1 Schematic diagram of a spectral image composed of 9 bands

The spectral information of a substance can fully reflect its internal physical structure and chemical composition. When there are enough wavelength bands in the image, each part is a spectral curve – reflecting the structural composition of the place. Therefore, the spectral image not only reflects the spatial characteristics of the imaging target, but also contains its structure and composition characteristics. Therefore, in addition to fine image rendering, the key application of spectral images is material composition analysis, which is widely used in remote sensing, medical detection, food detection and other fields.

Second, spectral imaging

Spectral imaging is a combination of imaging technology and spectral detection technology, and the main technical goal is to obtain spectral images. Traditional spectral imaging technology is scanning(Including point scanning, line scanning, band scanning)By constantly moving the spectrometer to obtain the spectrum of each point, a two-dimensional image is finally obtained. This scanning spectral imaging system is bulky and slow, which has been criticized.

Figure 2 Scanning spectral imaging (from left to right, point scan, first scan, and band scan)

With the development of computational optics, computational spectral imaging has become a new spectral imaging method. The method uses some coding to make the hidden spectral information enter the detector in a certain way, and finally uses the optimization algorithm to reconstruct the spectral image. The traditional computational spectral imaging method is iterative. Although it has effectively reduced the size of the system compared with the scanning spectral imaging, it has a great computational burden, often requires several minutes or even hours of iteration, and the reconstruction accuracy is relatively average.

The huge burden of data computing prompts people to think and look for more effective spectral reconstruction algorithms. In recent years, deep learning has developed rapidly, and the powerful pattern recognition and feature extraction capabilities of deep neural networks after good training have been favored by spectral imaging researchers. Deep learning methods have become the object of exploration, and deep learning has gradually empowered spectral imaging.

Methods of deep learning

The process of computational spectral imaging coding sampling system design and spectral image reconstruction, deep learning technology can be applied in every aspect of the process. How to effectively classify these different techniques is a key issue. The review proposes to classify according to the properties of light, that is, the computational spectral imaging system is divided into amplitude coding, phase coding and wavelength coding according to different coding methods.

(1) Amplitude-encoded spectral imaging

Figure 3: The spectral coding process in a coding aperture system

Amplitude-coded spectral imaging is achieved through a coded aperture system(CASSI)Conducted, using coding aperture(Amplitude mask)Amplitude coded spectral imaging based on deep learning replaces the iterative algorithm of compressed sensing recovery with deep neural networks, and performs efficient spectral reconstruction through codec co-optimization, iterative expansion neural networks, and untrained networks.

(2) Phase-encoded spectral imaging

Figure 4: A phase-encoded spectral imaging system

Phase-encoded spectral imaging through diffractive optics(Diffraction Optical Elements, DOE)Phase coding is achieved by designing the two-dimensional height profile of the DOE to achieve specific phase delays at different positions. Phase coding affects different spectral components through Fresnel diffraction, and then by modeling the diffraction process, the original spectral image can be reconstructed by the algorithm. Due to the complexity of diffraction calculation after phase coding, traditional iterative algorithms are difficult to achieve effective recovery of spectral images. This problem has been solved after the emergence of deep learning. At present, the spectral recovery of phase coding is mainly carried out through deep neural networks. Compared with amplitude coding, phase-encoded spectral imaging has the advantages of small light energy loss and compact system.

(3) Wavelength-encoded spectral imaging

Wavelength-encoded spectral imaging directly encodes the image in the spectral dimension and can be performed through optical filters. RGB images can be regarded as a kind of spectral coding. At present, the mainstream wavelength coding methods use existing RGB or design optical filters, and the encoded spectral reconstruction mostly relies on deep learning technology.

Direct spectral reconstruction based on RGB images is a very hot direction. With the NTIRE 2018 and NTIRE 2020 spectral reconstruction competitions, many deep learning technology teams participated, greatly expanding the existing deep learning spectral restoration techniques. The researchers analyzed the RGB spectral reconstruction and filter design spectral reconstruction involved in deep learning, and divided the reconstruction methods into point reconstruction and block reconstruction, so as to introduce each reconstruction method.

Figure 5 Codec Cooperative Design Spectral Imaging Technology [
1] [
[2] (Source: Advanced Theory and Simulations)

Wavelength coding based on custom optical filters is an emerging spectral imaging technology in recent years. By designing wide-spectrum filters, greater coding freedom can be obtained than RGB filters. Combined with effective deep learning technology, compact, fast and accurate spectral recovery can be achieved.

IV. Future Outlook

Based on current deep learning techniques and spectral imaging techniques, the researchers have made some suggestions for the future development of deep learning-based spectral imaging. These include the large-scale and normalization of datasets, and the use of large neural networks(For example Transformers)Introduce additional information such as object categories, solve the problem of layer disappearance in the process of codec collaborative design, and use neural networks architecture search technology.

Paper information

Huang, L., Luo, R., Liu, X. et al. Spectral imaging with deep learning. Light Sci Appl 11, 61 (2022). 

https://doi.org/10.1038/s41377-022-00743-6

references

[1] Song H, Ma Y, Han Y, et al. Deep ? Learned Broadband Encoding Stochastic Filters for Computational Spectroscopic Instruments [J]. Advanced Theory and Simulations, 2021, 4 (3): 2000299.

[2] Zhang W, Song H, He X, et al. Deeply learned broadband encoding stochastic hyperspectral imaging [J]. Light: Science & Applications, 2021, 10 (1): 1-7.

Contributions from the research group are welcome – press release

Article reprint/business cooperation/research group submission, WeChat:447882024

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Executives are being investigated one after another, and Evergrande is about to usher in the end?

Recently, Hengda news constantly, Hengda real estate was investigated, workout stranded, executives were investigated one by one… The disposal of Hengda issues by regulators is constantly up the ante, Hengda, and the ending is getting closer and closer.

Evergrande cannot issue new bills

On the evening of September 24, China Evergrande released a bombshell message: in view of the fact that Evergrande Real Estate Group is being investigated, the current situation cannot meet the eligibility for the issuance of new notes.

There are relevant provisions for the issuance of bills by real estate enterprises. Article 8 of the "Pilot Measures for the Administration of Overseas Issuance of Securities and Listing of Domestic Enterprises" stipulates that there are five circumstances under which overseas issuance and listing shall not be allowed.One of them is that domestic enterprises are being investigated according to law for suspected crimes or major violations of laws and regulations, and there is no clear conclusion yet.

The "Hengda Real Estate Group is under investigation" mentioned in the announcement was on August 16 this year. Hengda Real Estate announced that it had received the "Notice of Filing a Case" issued by the China Securities Supervision Commission. Due to the company’s suspected information disclosure violations, the China Securities Supervision Commission decided to file a case against Hengda Real Estate.

In fact, after being investigated, he immediately knew that new bills could not be issued, and the announcement was made now, perhaps out of consideration for the resumption of trading in Hengda Hong Kong shares on August 28.

In addition, new notes cannot be issuedThat is, there is no way to issue bonds and borrow money, which means that Hengda’s blood transfusion pipeline is blocked from the financing end, and it also means that overseas workouts may end in failure.

Previously, Hengda’s workout voting meeting was pushed back and forth until September 22, when it directly announced that the workout meeting would not be held because sales were not as expected.

In March this year, Evergrande announced a restructuring plan for its $19.149 billion foreign debt, offering three options to creditors.

First, replace the old debt 1:1 with the new note,new billThe duration is 10 to 12 years.

Second, convert to a 5-9 year termnew billConverted into a combination of Hengda Property, Hengda New Energy Vehicles, or equity-linked notes linked to Hengda’s listed shares.

And thirdly,A combination of the above two

That is to say, all three options require the issuance of new notes.

Now Hengda cannot issue new bills, financing channels are blocked, and workouts are also put on hold. It is clear that the Hengda issue has begun to close the net.

Many generals are being investigated

The first person to be taken away was Ke Peng, the former CEO of Evergrande Group. In January this year, he was taken away by the police for investigation because of his involvement in Hengda’s old reform in Shenzhen.

Shenzhen’s old renovation project was once regarded as Evergrande’s most important "ballast stone".

As early as 2016, Hengda’s financial report showed that it had 38 old renovation projects in Shenzhen, and the total value after all development would exceed 600 billion yuan. In 2019, Xia Haijun, then president of Hengda, once said that Hengda had 48 projects in Shenzhen, which was the largest developer of land reserves in Shenzhen, and the future income was unlimited. In 2020, Hengda’s financial report showed that Shenzhen accounted for 55 of the 104 old renovation projects laid out by Hengda.

But now it has been investigated, indicating that illegal activities may have been involved in the operation of these old renovation projects.

On September 16, Du Liang, general manager of Evergrande Wealth, and other suspected criminals were taken criminal coercive measures by Shenzhen public security. According to market news, the people arrested by Evergrande Wealth this time are all management.

Evergrande’s wealth is Xu Jiayin’s "money bag", which is used to provide financing for Evergrande’s own or related projects.

In August 2021, due to the difficulty of redemption, Evergrande announced that its financial products would stop selling to the outside world. According to the statistics of China Evergrande Group, from the initiation of financial products to the suspension of sales, the total amount of financing involved about RMB 92.10 billion yuan.

In September 2021, Evergrande’s wealth exploded, causing investors from all over the world to protect their rights. On September 10 of that year, Xu Jiayin publicly stated, "I can have nothing, but Evergrande’s wealth investors can’t have nothing. We must ensure that all maturing wealth products are repaid as soon as possible, not a penny less."

However, according to the "Internal Control Assessment and the Main Results of the Review of Certain Issues Raised by the Former Auditor" issued by Evergrande on August 24, 2023, as of December 31, 2022, Evergrande Wealth has not paid principal and interest of 34 billion yuan.

On August 31, Hengda Wealth once again issued a document saying that due to the lower than expected progress of asset disposal and the lack of asset disposal funds, it could not be redeemed for the month. From 8,000 yuan per month to 2,000 yuan per month, and then completely unable to redeem, in less than two years, Hengda Wealth’s cash flow has completely dried up.

Now it seems that Xu Jiayin’s lofty words at that time were nothing more than a delaying strategy, and now they cannot be repaid. Evergrande’s wealth may be suspected of crimes.

On September 21, Zhu Jialin, the former chairperson of Evergrande Life Insurance, was investigated.

Evergrande’s other purse is "Evergrande Life Insurance", which was fully taken over by Haigang Life Insurance, a newly established state-owned insurance company, due to serious insolvent.

In the heyday of Evergrande Life Insurance, it was responsible for "blood transfusion" for various businesses. Like Evergrande’s wealth routine, it sold high-yield universal insurance to attract the purchase of insurance products, and funneled the money to Evergrande’s real estate, automobile and other businesses through trusts and other means.

Hengda life is 2015 through the new Great Eastern Life Insurance changed its name, the total assets from 73.10 billion yuan in 2016 to 241.50 billion yuan in 2020, net profit has dropped from 1.243 billion yuan in 2017 to 333 million yuan in 2020, serious insolvent, the industry said its previous financial report may have problems, as the chairperson of Hengda life Zhu Jialin, may be involved.

On September 26, the latest news from Caixin English Network said that Xia Haijun, the former CEO of China Evergrande, and Pan Darong, the chief financial officer, have both been controlled or taken away.

Xia Haijun, the former president of Evergrande, is the most famous and responsible person in Evergrande besides Xu Jiayin, and is known as the "working emperor of the real estate industry".

Before Hengda’s thunder, the then president Xia Haijun immediately sold his holdings of Hengda dollar debt, cash 56.688 million dollars (about 360 million yuan), in 2021, Xia Haijun also successively reduced his holdings of Hengda property, Hengda Auto, Hengda RV Bao shares, a total of about 1.0155 billion Hong Kong dollars (about 827.20 million yuan).

In March 2022, Hengda Property was exposed 13.40 billion deposits were enforced, and with further investigation of the incident, the three executives involved, Xia Haijun, Pan Darong and Ke Peng, were asked to resign by the board of directors.

Xia Haijun has been the No. 2 figure in Evergrande for more than a decade. Major events in Evergrande’s development history are inseparable from Xia Haijun’s participation and decision-making, including Hengda’s financial management.

Xia Haijun and others were controlled by the relevant departments, which is a very obvious signal that the relevant departments have dealt with Evergrande, or have reached the stage of closing the net, even the executives who have left before cannot escape responsibility.

It’s hard to get back

With the "capable generals" around Boss Xu being caught one by one, Evergrande is not far from the finale.

Since Hengda’s explosion, the fire sale of Hengda’s shares, the "technical" divorce, and the filing for bankruptcy protection in the United States may pay for this series of "lying down" operations.

In the past six months, China Hengda has repeatedly disclosed that Hengda Real Estate is involved in major litigation and fails to pay off due debts. Among them, as of the end of July, Hengda Real Estate involves more than 30 million yuan in pending litigation, a total of 437.743 billion yuan in due and unpaid debts 2775.01 billion yuan, and a total of 207.50 billion yuan in overdue commercial tickets. Up to now, Hengda Real Estate has more than 600 information on the person subject to execution, and the total amount of execution exceeds 55.70 billion yuan. In addition, there are many restrictions on consumption orders, dishonest persons subject to execution (Lao Lai) and final case information.

Hengda since the second half of 2021 large-scale exposure to debt risk, nearly two years is still difficult to ease the pressure on funds, as of the end of June this year after excluding contractual liabilities of 1.78 trillion yuan, involving a large number of loans, payables, net assets negative 644.20 billion yuan. According to incomplete statistics, Hengda is currently involved in the country’s unfinished housing reached 1.60 million sets, which is behind 1.60 million families, close to 5 million people. The regulatory authorities left Xu boss time, or just to let him complete the task of "guaranteeing the building" as much as possible.Author | Wang Jian

Counting the five sins of Xingye, peers "do not like to see" Zhou Xingchi


Xiang Huaqiang and his wife



  Zhou Xingchi is an idol in the hearts of countless audiences, but in the hearts of his peers, his image does not seem to be so high. He has been collaborated with many actors or directors, such as Wu Mengda and Wang Jing. Recently, in an interview with a weekly magazine, Chen Lan (Mrs. Xiang Huaqiang, known as Xiang Tai), vice chairperson of China Star, talked about several superstars who have cooperated, praising Andy Lau and Jet Li for their loyalty, but she mercilessly exposed Zhou Xingchi’s "evil deeds" and vowed not to use him again in the future.


  Count the five sins of Xingye


  In the interview, it was mentioned that Xiang Tai had 40 million to litigate Andy Lau, and Xiang Tai admitted that there was such a thing, but the clarification did not 40 million so much, "I think this is the trust between people. He believes in me and I believe in him, so it seems that the friendship between the two is particularly different." "What’s the difference?" "I once signed a very expensive contract with him, and he took the initiative to reduce his salary by half when the market was not good." Xiang Tai also disappointed her: "Zhou Xingchi, I took 15 million from his 60,000 salary." Xiang Tai said that it was very painful to cooperate with Zhou Xingchi, accusing him of five sins, including 1. Love to direct the director on the spot; 2. Change the content of the movie at any time; 3. Make everyone wait hard; 4. Suddenly disappear; 5. Make the whole group accommodate him! "I really swallow my anger, I can’t tell anyone about my hardships, I swear I won’t use him again in the future, of course he is the boss now, no one can afford him, but I don’t care about him at all."


  The producer knelt down and begged Xingye


  When Wang Jing used 10 million to ask Zhou Xingchi to shoot for 10 days, but he didn’t arrive at the scene until 3 o’clock every day, his eyes were not focused, and he couldn’t do his homework, "But because he signed the sponsorship, Wang Jing hoped that he could come to the premiere. I heard that the producer would kneel and beg him to come. He came for 3 minutes and left. I just arrived when he left, and I said a foul word in his ear." It can be seen that Xiang Tai was extremely angry at that time.


  He insisted that Cecilia Cheung shave her head and film


  Later, Xiang Tai signed Cecilia Cheung again, but because she took over Zhou Xingchi’s play, Xing Ye asked Zhang Cecilia Cheung to shave her head, and if she refused to shave, she would have to pay 3.50 million Hong Kong dollars, "Cecilia is my person, so it is clearly nothing to do." Xiang Tai asked him to come out to talk, but Zhou Xingchi did not show up, "I wrote a letter to him later, and he immediately came out to see me. In fact, for so many years, he has caused trouble outside, and I have blocked a lot of wind and rain for him." The implication of the words is that Xing Ye does not know how to drink water and think of the source at all.


  Friendship with Jet Li


  Referring to Li Lianjie, Xiang Tai also said that the two have a history, because after Cai Ziming, who supported Li Lianjie’s filming, was killed, he went to Beijing to avoid the limelight, and Xiang Tai offered to cooperate with him, "I only asked him if he was willing to shoot, and Jie Zai told me that we don’t need to talk about money for filming, no matter what." Li Lianjie also said that he only trusted Xiang Tai in the film circle, so Xiang Tai was very moved. "At that time, he was already very popular. Someone offered a salary of 2 million US dollars, but he would rather not accept a penny and wait for the dividend to show his trust in us." Later, the movie made money, but Li Lianjie did not receive the money due to the accident, and Xiang Tai immediately paid Li Lianjie out of his own pocket. Because Xiang Tai kept his word, Li Lianjie deepened his understanding and established the friendship between the two for more than ten years. Li Lianjie will live in Xiang Tai’s home in Hong Kong, and will travel together, and his relationship is close.


  ■ They have all counted Xingye, haven’t they?


  Luo Jiaying: Too much emphasis on money


  On Feb. 26, Luo Jiaying, who played Tang Seng in "Journey to the West," said in an interview that Zhou Xingchi once said: "This person takes money too seriously." He also said that Zhou Xingchi was not kind back then and did not pay for more films. Luo Jiaying said that when Zhou Xingchi invited him to make "Journey to the West," it was indicated that it was "one movie," but in the end the film was cut and divided into two parts. Luo Jiaying once asked for the two plays to be calculated according to the remuneration of the two plays, but in the end Zhou Xingchi did not pay, and there was no reasonable explanation.


  Wang Jing: Not good at communication


  On February 17 this year, Wang Jing, a director who has worked with Zhou Xingchi on "Gambler" and many other films, was interviewed by Wu Junru, and he secretly mocked Zhou Xingchi for not being suitable for communicating with others: "With his personality, he can only shoot himself! Hollywood can’t get along, and the other party doesn’t cooperate with him."


  Wu Mengda: It needs to be denied


  In October last year, Wu Mengda, who was once known as Stephen Chow’s iron partner, talked about his relationship with Stephen Chow in "The Story Behind". Wu Mengda bluntly said that Stephen Chow was not the same as before. "He has raised himself to a high level. Now no one dares to deny him, but I think he needs to be denied because everyone is wrong at times."


  Samuel Hung: Don’t treat people as human beings


  The grudge between the two began in "Kung Fu". As an action director, Hong Jinbao and Zhou Xingchi disagreed, and the two almost fought, and the two officially tore their faces. From then on, as long as someone mentioned Zhou Xingchi, Hong Jinbao was furious: "You can’t just treat yourself as a human, the rest are dogs!" Zonghe


  ■ Stephen Chow was absent from the Hong Kong Academy Awards ceremony


  Star’s assistant Tian Qiwen recently wrote a blog to reveal that although Zhou Xingchi was shortlisted for the Best Supporting Actor nomination at the Academy Awards with "Yangtze River No. 7", Star will definitely not attend the Academy Awards ceremony.


  According to reports, Tian Qiwen published a blog on March 10 entitled: "My Days with" Someone " (1) ", calling the co-operative Xing Ye by someone, in response to a blogger’s question about whether Xing Ye would attend the Hong Kong Film Awards ceremony in April, writing "His old man has informed the conference that he will not attend." Tian Qiwen also said that since working with him in 1992, although he did not know everything about him, he has understood his thoughts after years of getting along with him and learned the way of life from him, so it is not surprising that he did not attend the award ceremony even if he was nominated. Pony

Editor in charge: Li Erqing

The industry’s first 8K ultra-high definition live broadcast, Geely Boyue L every frame is a detail

  On September 15, Geely’s new A-class SUV based on the CMA architecture – "Intelligent SUV Innovator" Boyue L, ushered in the first round of professional media static evaluation. At the same time, 8K ultra-high definition live broadcast sub-venues were opened in Beijing, Shanghai and other places. Thanks to China’s 5G communication technology and 8k ultra-high definition image quality, this ultra-high definition static evaluation perfectly demonstrates the beauty and workmanship of Geely Boyue L. It has a more detailed and clear visual sensory experience than the naked eye or even magnifying glass.

  The novel tasting method and the exquisite texture of the Boyue L all made the "viewing" guests praise. The on-site media said one after another: "This time I didn’t come to the scene in person, but it was more real than seeing it on the spot, it was like using a microscope to see every detail of the body design and manufacturing. No matter the product or the form of the event, the’innovation ‘will be fully carried out to the end."

  Under 8k, the slightest bit is visible, and the quality control of Boyue L is full of texture.

  The Boyue L is the first production car based on the "Vision Starburst" concept car. It adopts the design concept of "Digital Symphony Technology Aesthetics" and is heavily integrated with the concept of technology, futurism and digitalization. With the support of 5G high-speed transmission and 8k ultra-high resolution, and a large cinema screen, the styling details of the Boyue L can be magnified hundreds of times, and the quality control of the workmanship can be more clearly displayed.

  Boyue L’s light wave ripple front grille inherits the design characteristics of Geely’s classic "water drop ripple" in terms of shape, combined with new elements such as light sense, pulse, and ray, which has a strong technological taste. However, in terms of workmanship, it is necessary to vacuum quench and temper the mold material three times, polish it continuously for 25 days to achieve a mirror effect, and then spray the curved surface, mask 61 irregular discrete surfaces and 244 borders, etc., which is extremely difficult. Finally, under the precision production of Geely CMA factory’s high-precision equipment and ingenious craftsmanship, the light wave ripple front grille not only has a beautiful surface and boundary, but also uses electronic silver gray pearlescent paint to produce pearlescent effect under light, which is more three-dimensional and full visually.

  Not only the front grille, Boyue L’s rich streamer light language and music light show are also more shocking and clearer on the high definition screen. The particle ray light group composed of 182 LED light-emitting units can be gradually lit or extinguished in the form of light waves in scenes such as welcome, send-off, lock car delay, etc., interpreting the deep sense of "Stargate" shape to the fullest. At the same time, the digital arrow LED through the tail light will also echo with the same visual effect. When lit, it is bright and transparent, giving users a sense of respect and ceremony while forming a high degree of recognition.

  Luminous LOGO, tidal circulation waistline, 20-inch silver and black star disc wheels, etc., every detail of Boyue L shows the exquisite quality of the flagship level, which greatly enhances the user’s sensory value experience.

  "Surround emotional light curtain" finishing touch, Galaxy OS Air version has smooth interaction

  Take out the NFC card key and swipe it on the B pillar to unlock the Boyue L. After powering on the Boyue L cockpit, the most eye-catching is the world’s first "Surround Emotional Light Curtain", with 27 ambient light sets and LCD meters using an integrated design. During the live broadcast, the guests in the car experienced 8 major scenes such as door opening warning, music playback, nap mode, and voice interaction with the surround emotional light curtain. The 72-color tone ambient light showed a unique emotional interaction rhythm by simulating voiceprint, breathing, and water changes.

  This live broadcast also conducted the first test of the Galaxy OS Air version of the car system launched by Boyue L. With the support of high-performance software and hardware such as Qualcomm Snapdragon 8155 chip, Flexray vehicle network and 13.2-inch central control vertical screen, the Galaxy OS Air version can be started and run in "seconds". What is even more surprising is that for the experience guests, "Open the car window – open the sunroof – fold the rearview mirror – reduce the temperature of the air conditioner – increase the air volume of the air conditioner – what is the weather like today – how is the stock market performing – play Jay Chou’s" Seven Lixiang "- open the seat heating – navigate to Tiananmen" and a series of complex instructions, the Boyue L car can be completed in only 25s, and the accurate voice recognition rate and execution rate are far beyond everyone’s expectations.

  In terms of hearing, Boyue L is equipped with HARMAN Infinity’s Hi · Fi-class 11-sound unit sound system. In particular, the unique immersive headrest sound of the same class can realize the transmission of driving and entertainment signals, with independent sound source control, and has three modes of private, driving and sharing. The medical examination guests said that it effectively solves the pain point of interrupting music when navigating other models. When the co-pilot is riding, the system can automatically identify and intelligently switch to the driving mode according to gravity sensing. At this time, the navigation voice will be broadcast by the headrest sound, and the music will be played by other sound, so that navigation and entertainment will not interfere with each other, and create a personalized and private space for the main driver. When the co-pilot and rear passengers need to rest, they can switch to private mode, and only the headrest stereo can be heard in the whole car.

  In addition, Boyue L is equipped with a double-color scheme super-sense racing antibacterial steering wheel, crystal diamond stopper, light and shadow sunglasses visor, HARMAN INFINITY luxury audio, immersive headrest audio, Air-sofa super-sense seat with adjustable leg support function and 8 major comfort functions, double-layer adjustable luggage, etc., convenient and comfortable humanized riding experience, but also left a deep impression on the reviewers.

  Raytheon Hybrid + NOA empowers Boyue L’s intelligent driving experience

  Due to the static evaluation this time, Boyue L’s intelligent driving and driving experience did not receive much experience, but it is still worth everyone’s expectation.

  According to reports, Boyue L will be equipped with two sets of fuel powertrains, Drive-E series 2.0TD + 7DCT and 1.5TD + 7DCT. Among them, the 2.0TD engine can output a maximum power of 160kW and a maximum torque of 325N · m; the 1.5TD engine can output a maximum power of 133kW and a maximum torque of 290N · m. In addition, Boyue L will also launch a Raytheon Hi · F oil-electric hybrid version. The NEDC fuel consumption is only 4.2L/100km, and the NEDC comprehensive battery life can reach 1300km. There is no need to charge, and there is no mileage anxiety. It allows users to travel far in the city. Fully meet the diverse needs of different markets and different users.

  At the same time, Boyue L will be equipped with GEEA 2.0 evolvable intelligent electronic and electrical architecture to achieve global FOTA in all scenarios and all vehicle cycles. Coupled with Boyue L’s first NOA lane-level autonomous driving pilot system, 25.6-inch giant screen AR-HUD head-up display system and Geely’s original "seven-layer intelligent safety identification circle", it will bring users a smarter, more energy-efficient and more performance driving experience.

  It is worth mentioning that Boyue L is still an "entry-level high-end" product, and the whole series has "ten hardcore standard": Geely Galaxy OS Air version, 13.2-inch central control vertical screen, 10.25-inch digital LCD instrument, L2-level intelligent driving assistance system, 540 ° God’s Eye transparent chassis, mobile phone App remote control, aerospace-grade 7-series aluminum alloy collision beam, 178LX digital rhythm LED headlights, racing-grade braking system and integrated boron steel thermoformed door knocker.

  Such a "smart SUV innovator" with outstanding visual effects and full of details has undoubtedly raised the standard of "smart SUV". With the opening of the Boyue L tasting activities in major cities across the country and the opening of store reservations, more and more consumers have joined the "fan group" of Boyue L, and more and more fans have become prospective users of Boyue L. The popular sales scene after its listing can be predicted.

Why didn’t Hua Xizi cut with Li Jiaqi?

Original yanglei AI lanmeihui

Hua xizi set fire to his body.

Source |AI Blue Media Exchange

ID:lanmeih001

Author | Yang Lei

Editor | Wei Xiao

Unexpectedly, Li Jiaqi’s anger for the accident of Hua Xizi is still fermenting.

Yesterday, after work, Hua Xizi, the "silent lamb", suddenly sent an apology, saying that he was late. "I have a few words to tell you," and wrote a 450-word essay.

Hua Xizi summed up the state of these days with the words "sincere fear, at a loss". However, regarding the incident itself, Hua Xizi didn’t say a word about whether an eyebrow pencil in 79 yuan was expensive or not, and the negative impact on the brand caused by Li Jiaqi’s inappropriate remarks and the countermeasures.

In the words summed up by netizens: talking a lot means saying nothing …

In order to make up for consumers, Hua Xizi will also give away 10,000 eyebrow pencils for free use, but netizens don’t buy it.

Obviously, Hua Xizi’s public relations strategy did not work, but instead pulled himself from the edge of the incident to the center.

Early this morning, the PR people of Wangchuanhuaxizi fled overnight. And issued a statement in the circle of friends: I have resigned from Hua Xizi, and everything that happened in the hot search today has nothing to do with me.

According to Zhongxin Jingwei, people familiar with the matter said that Hua Xizi left a public relations department or collectively.

The situation has spread to this point, and Hua Xizi has been in chaos both inside and outside. But after clarifying the origin of this matter, we can’t help asking a question: Hua Xizi has been thinking about it for so many days, why hasn’t he cut with Li Jiaqi?

It’s time to untie Li Jiaqi

Suppose that the "Li Jiaqi taunts consumers" incident happened to other brands and anchors. What kind of judgment will the brand make at the first time?

A routine operation is that the brand will draw a clear line with the anchor at the first time. If it is serious, the brand will also hold the anchor accountable.

However, Hua Xizi clearly knows where the consumer is angry, but he doesn’t say anything about it. This is also one of the reasons why consumers don’t buy Hua Xizi’s apology behind this open letter.

Judging from the equity penetration chart, Li Jiaqi actually has nothing to do with Hua Xizi. However, Hua Xizi, founded in 2017, was able to go from obscurity to the head of domestic beauty cosmetics in three years, but it was all thanks to Li Jiaqi.

Looking back in the process of AI Blue Media Convergence, Li Jiaqi is deeply bound, and Hua Xizi can be described as a step into the sky. In 2019, double 11 promoted Hua Xizi to rank seventh in Tmall beauty category with GMV of 250 million yuan. In 2020, Hua Xizi became the first in the turnover list of domestic beauty cosmetics with GMV of 235 million yuan, and in that year, double 11 went straight to the second place in the category of Tmall beauty cosmetics with a turnover of over 470 million yuan.

With so many domestic products queuing up for Li Jiaqi to bring goods, it happened that Huaxizi was the most favored. The reason behind this, Li Jiaqi summed it up like this: "I have been with Hua Xizi for many years. I am the one who knows best how Hua Xizi got up. They almost gave me their home. I almost took Hua Xizi’s surname Li."

In other words, Hua Xizi is working for Li Jiaqi.

Earlier, 36Kr reported that it was rumoured that Li Jiaqi got a profit share as high as 100%-120% by cooperating with Hua Xizi, which was equivalent to brand inversion.

Although Hua Xizi denied this statement, saying that the cooperation between the company and the anchor was at the average level in the industry, Hua Xizi’s high marketing expenses were spread evenly on 79 yuan’s eyebrows, so that consumers could instinctively think about whether it was worth it.

When Li Jiaqi shouted "Where is it expensive?" And let consumers can’t afford to find their own reasons, this noisy point turned into a sword and stabbed Hua Xizi.

Can be described as Li Jiaqi, Li Jiaqi also destroyed.

In fact, Hua Xizi has also shown growth fatigue in the past two years. In 618 this year, the pre-sales of Huaxizi in Tmall, Tik Tok and Aauto Quicker did not exceed 100 million yuan, which is the second year in a row. In 2021, in 618, the overall sales of Huaxizi reached 263 million yuan, which exceeded 100 million yuan during the pre-sale period.

Visible, binding Li Jiaqi, also cannot once and for all. However, Hua Xizi did not untie Li Jiaqi in time according to the routine, which also showed that they were tied too deeply to some extent.

Are the "Hua Xizi" in danger?

Hua Xizi once represented "new domestic beauty". What is "new domestic beauty"? Redefine design, aesthetics and make consumers more confident in using it.

The most representative is not 79 yuan’s eyebrow pencil, but Huaxizi’s carved lipstick. In 2019, the carved lipstick, which abandoned the public film and adopted the ancient micro-carving process, became a hit in the live broadcast room in Li Jiaqi, and Hua Xizi became famous. It takes oriental aesthetics as its selling point, establishes its own oriental beauty makeup system, and puts concentric locks, dowry, micro-carving, Miao Yin, batik and other elements into product design one by one. At that time, Hua Xizi’s exquisite and unique packaging design also repeatedly triggered discussions on social platforms.

After tasting the bonus of carved lipstick, Hua Xizi worked hard on the outer packaging. According to public information, Hua Xizi applied for 177 patents, more than half of which were product packaging design.

Excessive force on the outer packaging has gradually begun to disgust consumers. Some netizens teased: Hua Xizi is more like a company selling outer packaging.

New domestic products are expensive, not groundless.

A very direct action is that consumers begin to "weigh" the new domestic beauty cosmetics.

Before, the perfect diary stiletto was weighed by consumers to verify that the perfect diary was more expensive than Armani lipstick.

For Hua Xizi, consumers are even more merciless. Everyone accurately calculated that the price per gram of Hua Xizi eyebrow pencil is as high as 985 yuan, which is more expensive than gold.

The star product Huaxizi Loose Powder, which once sold explosively, is on the same level as Chanel under the calculation of netizens. It is understood that the price of Huaxizi Loose Powder is 169 yuan, the net content is 8.5g, and the unit price is 19.88 yuan. The price of Chanel Loose Powder is 590 yuan, and the net content is 30g, and the unit price is 19.67 yuan-which means that Huaxizi Loose Powder is more expensive than Chanel.

Cosmetics should not have been weighed, but in the face of the fact that the unit price per gram is higher than that of the first-line big brands, and its brand value and practical value are much worse than that of the big brands, it is difficult for consumers to convince themselves that they must support "new domestic products."

After the recent incident in Li Jiaqi, the most lively place is the live broadcast room of old domestic products represented by bee flowers.

A flower falls, and thousands of old Chinese goods are born. To a certain extent, it also shows that whether it is a good domestic product is really not defined by the brand itself, but judged by consumers.

Today’s topic

Did you understand Hua Xizi’s response?

Come to the comment area and let’s talk ~

Original title: "Why didn’t Hua Xizi cut with Li Jiaqi? 》

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