1905 movie network news Up to now, the movie box office directed by Zhao Hantang has exceeded 100 million, becoming another box office dark horse in China’s box office market this year, which is 17 days faster than the similar box office, and also makes the film advance into the "TOP100 of China’s box office list in 2017", and currently ranks 90th. As a film that pioneered the type of "polar exploration", what kind of mystery is hidden behind the achievements? Is it the extraordinary magnificence and exquisiteness of the film, or the adventurous spirit of "pursuing freedom despite difficulties" behind it? For this reason, our reporter specially visited director Zhao Hantang, who will think about the whole process of the film from production to announcement, and uncover the mystery behind the film’s billion-dollar breakthrough for you.
New themes and new types of film arranging managers are also worried.
Relying on word-of-mouth to stabilize the seat and realize the counterattack of six-week film arrangement
Zhao Hantang told reporters that "Seventy-seven Days" had seven films released simultaneously on the release day. As the first Chinese-language polar adventure film, it was definitely the last challenge and brand-new cognition for the film arranging manager, because there was no such film before, so there was no film for data reference on the film arranging, and it was hard to choose how many films to arrange on the release day. In the end, the whole market gave 5.2% unsatisfactory film arrangement. At the same time, with the continuous release of new films every week, the film scheduling from Friday to weekend is gradually compressed. However, the film’s reputation and attendance performance are very strong, so that the film scheduling is rising from Monday to Thursday in the next few weeks, and the film scheduling has been counterattacked for six consecutive weeks.
New themes and new challenges are also opportunities.
The diversity of elements conforms to the temperament of commercial movies.
As the first Chinese-language polar film, Seventy-seven Days is the first of its kind in China. Many critics say that it is a minority film, but director Zhao Hantang told reporters that it is definitely not a minority film, but it is a commercial film because it has all the characteristics of a commercial blockbuster+family fun film. However, the popularity of this genre in China is not high enough, so everyone generally thinks it is a minority film. However, as a new type of film, it is hard for ordinary audiences and film arranging managers to accept it for a while, so that the film was arranged at a low level at the beginning of the release. Zhao Hantang firmly believes that the quality of the film is excellent, and there will be a counterattack at the box office and the film arrangement, and it is only a matter of time.
Zhao Hantang told reporters that in the film, you can see a series of disasters and exploration elements such as tornadoes, sandstorms, deserts and salt lakes. At the same time, you can see unique animal elements and family fun elements such as wolves, marmots, Tibetan bears and Tibetan bears. Therefore, from the visual performance of the film, it is definitely not a film of niche significance, so that the film has accumulated a considerable audience before its release, but this part of the audience can not support the film to break through 100 million. What other factors affect the box office of the film?
Magnificence and exquisiteness become a bright spot, and scene fusion leads to heated discussion.
Ingenuity quality is the core, and clever story design is the key.
Zhao Hantang said that there is no doubt that the film’s "World roof of the world — — The beauty and exquisiteness of Qiangtang is a highlight of the film, and it has also become an important material for fans to share after watching the movie. The beauty and exquisiteness of the film, combined with the inspiring lines of the film, have caused the film to spread in the circle of friends and become a hot spot at present, which also allows the audience to constantly understand the film and enter the cinema. The beauty and exquisiteness of the film has become a catalyst for continuously achieving high box office.
At the same time, as a comprehensive art, visual presentation is of course important, but how to create a touching and thought-provoking story has become the key to the success of the film. Zhao Hantang, the director, thought about the above problems in the early stage of his creation, such as how a pedestrian crossing resonates with more people and how the plot design is more attractive.
As we all know, the film "Seventy-seven Days" is based on Yang Liusong’s real experience of crossing Qiangtang on foot, but a film needs more elements and conflicts. Zhao Hantang, the film director, studied the script carefully in the creation of the whole story line, so he added a lot of animal character setting and plot design on the basis of Yang Liusong’s real experience, so that a person crossing Qiangtang was not lonely and lonely. Especially the setting of the wolf in the film, it always follows the male master, or fiercely confronts or pursues, which makes a person’s lonely walk interesting, and at the same time, it constantly thinks about the meaning of the origin of life in contact with many creatures.
In addition, the film director also added another auxiliary line, the "emotional line" of the female protagonist Blue Sky. Her appearance made the male protagonist Yang’s exploration full of spiritual motivation. When the male protagonist was in the most difficult time, it was the deepest call of the female protagonist Blue Sky that pulled him back from the death line.
The power of feelings helps production to publicity.
The weather and geographical location are not as good as "harmony between people"
In addition, the success of the film "the power of feelings" must not be underestimated. The film, whether it is the shooting team or the entire publicity team, has made the whole team extremely enthusiastic under the leadership of director Zhao Hantang. When the film director told the photographer Li Pingbin that he was going to shoot a film about "The Forbidden Zone of Life — — The magnificent Qiangtang movie, his heart was filled with joy, and he was also moved by Zhao Hantang’s brave spirit of challenging difficulties and shooting in the polar regions. Therefore, he tried to climb the mountain for a week and found that his physical condition was still good, so he joined the filming team with a responsible attitude.
In the filming stage, director Zhao Hantang went deep into the hinterland of Qiangtang no-man’s land with an average altitude of more than 5,000 meters in roof of the world, the world, and it took three years to complete the filming after overcoming the cold and lack of oxygen, snow storms and disasters. When the film was filmed in the middle, he found that the funds had been used up, but the actress’s scene had not been filmed yet, so he tried to contact Jiang Yiyan and told about the filming experience. Jiang Yiyan was moved by the spirit of director Do not forget your initiative mind and brave filming. She found that there were still such a group of people who decided to take part in the film without paying their own lives in this noisy era, and saved the limited funds to use in the filming.
In the film’s announcement stage, director Zhao Hantang tried his best to mobilize all available resources to help the film’s announcement. Director Zhao Hantang, as the "first outdoor person in China film and television circle", has climbed the snow-capped mountains over 6,000 meters, and traveled in the hinterland of the Qinghai-Tibet Plateau and Qiangtang no man’s land for many years, so he is a household name in the outdoor field. Director Zhao Hantang organized the publicity team to participate in the "Alashan Heroes’ Club" and built the world’s largest movie theme camp for event marketing and precise promotion. At the same time, the event site convened "dream producers" in the form of crowdfunding to help promote the film.
Inspired by the director, Jiang Yiyan, the heroine of the film, also tried her best to promote the film, and she will take the initiative to update Weibo’s Amway film to the audience every day. With her sincere heart and the excellent quality of the film, more than 30 stars including Xiaogang Feng, Bo Huang, Xú Zhēng, Huang Xiaoming and Xu Jinglei have called for Seventy-seven Days. In the roadshow stage of the film, director Zhao Hantang and heroine Jiang Yiyan also took pains to participate in various activities every day, running several cinemas in a row during the day and recording programs on local TV and radio stations at night, and working until the early hours of the morning for nearly a month. In this impetuous era, it is hard to see that there are still some people who have devoted themselves to a film, such as Do not forget your initiative mind.
Frankly speaking, the announcement of "Seventy-seven Days" didn’t take the lead in the first two aspects, but the whole announcement team, inspired by Zhao Hantang, took the "harmony between people" to the extreme, and that’s how "a group of movie maniacs", a group of China’s most affectionate filmmakers and an aspiring director created the first polar adventure film in Chinese.
The most affectionate filmmaker meets the moviegoers of the new era.
Audiences tend to have diverse tastes and higher quality requirements.
Seventy-seven Days perfectly explained the words "ingenuity" and "feelings" in the pre-production, mid-shooting and post-announcement, so that the film became a film with both box office and word of mouth. At the same time, Zhao Hantang told everyone that there is another factor that can’t be ignored. With the improvement of the appreciation of the vast number of fans in China and the diversification of genre demand, the audience’s demand for well-made and unique films like Seventy-seven Days is increasing.
China filmmakers will win a broader film market as long as they uphold the creative spirit of "innovation" and "ingenuity".
The film "Seventy-seven Days" will be a perfect ending on January 3, 2018, and it will also enter 2018 with impressive achievements. I wish China films more box office miracles.
Up to now, the box office of the film Seventy-seven Days directed by Zhao Hantang has exceeded 100 million, becoming another dark horse in the box office market of China this year, which is 17 days faster than that of the similar film Gang Rinpoche, and also makes the film advance into the TOP100 of the "2017 China Box Office List", and currently ranks 90th. As a film that pioneered the type of "polar exploration", what kind of mystery is hidden behind the achievements? Is it the extraordinary magnificence and exquisiteness of the film, or the adventurous spirit of "pursuing freedom despite difficulties" behind it? For this reason, our reporter specially visited director Zhao Hantang, who will think about the whole process of the film from production to announcement, and uncover the mystery behind the film’s billion-dollar breakthrough for you.
New themes and new types of film arranging managers are also worried.
Relying on word-of-mouth to stabilize the seat and realize the counterattack of six-week film arrangement
Zhao Hantang told reporters that "Seventy-seven Days" had seven films released simultaneously on the release day. As the first Chinese-language polar adventure film, it was definitely the last challenge and brand-new cognition for the film arranging manager, because there was no such film before, so there was no film for data reference on the film arranging, and it was hard to choose how many films to arrange on the release day. In the end, the whole market gave 5.2% unsatisfactory film arrangement. At the same time, with the continuous release of new films every week, the film scheduling from Friday to weekend is gradually compressed. However, the film’s reputation and attendance performance are very strong, so that the film scheduling is rising from Monday to Thursday in the next few weeks, and the film scheduling has been counterattacked for six consecutive weeks.
New themes and new challenges are also opportunities.
The diversity of elements conforms to the temperament of commercial movies.
As the first Chinese-language polar film, Seventy-seven Days is the first of its kind in China. Many critics say that it is a minority film, but director Zhao Hantang told reporters that it is definitely not a minority film, but it is a commercial film because it has all the characteristics of a commercial blockbuster+family fun film. However, the popularity of this genre in China is not high enough, so everyone generally thinks it is a minority film. However, as a new type of film, it is hard for ordinary audiences and film arranging managers to accept it for a while, so that the film was arranged at a low level at the beginning of the release. Zhao Hantang firmly believes that the quality of the film is excellent, and there will be a counterattack at the box office and the film arrangement, and it is only a matter of time.
Zhao Hantang told reporters that in the film, you can see a series of disasters and exploration elements such as tornadoes, sandstorms, deserts and salt lakes. At the same time, you can see unique animal elements and family fun elements such as wolves, marmots, Tibetan bears and Tibetan bears. Therefore, from the visual performance of the film, it is definitely not a film of niche significance, so that the film has accumulated a considerable audience before its release, but this part of the audience can not support the film to break through 100 million. What other factors affect the box office of the film?
Magnificence and exquisiteness become a bright spot, and scene fusion leads to heated discussion.
Ingenuity quality is the core, and clever story design is the key.
Zhao Hantang said that there is no doubt that the film’s "World roof of the world — — The beauty and exquisiteness of Qiangtang is a highlight of the film, and it has also become an important material for fans to share after watching the movie. The beauty and exquisiteness of the film, combined with the inspiring lines of the film, have caused the film to spread in the circle of friends and become a hot spot at present, which also allows the audience to constantly understand the film and enter the cinema. The beauty and exquisiteness of the film has become a catalyst for continuously achieving high box office.
At the same time, as a comprehensive art, visual presentation is of course important, but how to create a touching and thought-provoking story has become the key to the success of the film. Zhao Hantang, the director, thought about the above problems in the early stage of his creation, such as how a pedestrian crossing resonates with more people and how the plot design is more attractive.
As we all know, the film "Seventy-seven Days" is based on Yang Liusong’s real experience of crossing Qiangtang on foot, but a film needs more elements and conflicts. Zhao Hantang, the film director, carefully studied the script of "The Fantasy Drifting of Pi" in the creation of the whole story line, so he added a lot of animal character setting and plot design on the basis of Yang Liusong’s real experience, so that a person crossing Qiangtang was not lonely and lonely. Especially the setting of the wolf in the film, it always follows the male master, or fiercely confronts or pursues, which makes a person’s lonely walk interesting, and at the same time, it constantly thinks about the meaning of the origin of life in contact with many creatures.
In addition, the film director also added another auxiliary line, the "emotional line" of the female protagonist Blue Sky. Her appearance made the male protagonist Yang’s exploration full of spiritual motivation. When the male protagonist was in the most difficult time, it was the deepest call of the female protagonist Blue Sky that pulled him back from the death line.
The power of feelings helps production to publicity.
The weather and geographical location are not as good as "harmony between people"
In addition, the success of the film "the power of feelings" must not be underestimated. The film, whether it is the shooting team or the entire publicity team, has made the whole team extremely enthusiastic under the leadership of director Zhao Hantang. When the film director told the photographer Li Pingbin that he was going to shoot a film about "The Forbidden Zone of Life — — The magnificent Qiangtang movie, his heart was filled with joy, and he was also moved by Zhao Hantang’s brave spirit of challenging difficulties and shooting in the polar regions. Therefore, he tried to climb the mountain for a week and found that his physical condition was still good, so he joined the filming team with a responsible attitude.
In the filming stage, director Zhao Hantang went deep into the hinterland of Qiangtang no-man’s land with an average altitude of more than 5,000 meters in roof of the world, the world, and it took three years to complete the filming after overcoming the cold and lack of oxygen, snow storms and disasters. When the film was filmed in the middle, he found that the funds had been used up, but the actress’s scene had not been filmed yet, so he tried to contact Jiang Yiyan and told about the filming experience. Jiang Yiyan was moved by the spirit of director Do not forget your initiative mind and brave filming. She found that there were still such a group of people who decided to take part in the film without paying their own lives in this noisy era, and saved the limited funds to use in the filming.
In the film’s announcement stage, director Zhao Hantang tried his best to mobilize all available resources to help the film’s announcement. Director Zhao Hantang, as the "first outdoor person in China film and television circle", has climbed the snow-capped mountains over 6,000 meters, and traveled in the hinterland of the Qinghai-Tibet Plateau and Qiangtang no man’s land for many years, so he is a household name in the outdoor field. Director Zhao Hantang organized the publicity team to participate in the "Alashan Heroes’ Club" and built the world’s largest movie theme camp for event marketing and precise promotion. At the same time, the event site convened "dream producers" in the form of crowdfunding to help promote the film.
Inspired by the director, Jiang Yiyan, the heroine of the film, also tried her best to promote the film, and she will take the initiative to update Weibo’s Amway film to the audience every day. With her sincere heart and the excellent quality of the film, more than 30 stars including Xiaogang Feng, Bo Huang, Xú Zhēng, Huang Xiaoming and Xu Jinglei have called for Seventy-seven Days. In the roadshow stage of the film, director Zhao Hantang and heroine Jiang Yiyan also took pains to participate in various activities every day, running several cinemas in a row during the day and recording programs on local TV and radio stations at night, and working until the early hours of the morning for nearly a month. In this impetuous era, it is hard to see that there are still some people who have devoted themselves to a film, such as Do not forget your initiative mind.
Frankly speaking, the announcement of "Seventy-seven Days" didn’t take the lead in the first two aspects, but the whole announcement team, inspired by Zhao Hantang, took the "harmony between people" to the extreme, and that’s how "a group of movie maniacs", a group of China’s most affectionate filmmakers and an aspiring director created the first polar adventure film in Chinese.
The most affectionate filmmaker meets the moviegoers of the new era.
Audiences tend to have diverse tastes and higher quality requirements.
Seventy-seven Days perfectly explained the words "ingenuity" and "feelings" in the pre-production, mid-shooting and post-announcement, so that the film became a film with both box office and word of mouth. At the same time, Zhao Hantang told everyone that there is another factor that can’t be ignored. With the improvement of the appreciation of the vast number of fans in China and the diversification of genre demand, the audience’s demand for well-made and unique films like Seventy-seven Days is increasing.
China filmmakers will win a broader film market as long as they uphold the creative spirit of "innovation" and "ingenuity".
The film "Seventy-seven Days" will be a perfect ending on January 3, 2018, and it will also enter 2018 with impressive achievements. I wish China films more box office miracles.
