标签归档 南京桑拿论坛

District committees, district governments, ministries and commissions of the Municipal Party Committee, municipal state organs, state-owned enterprises, people’s organizations and institutions of higher learning:

　　With the consent of the Municipal Party Committee and the Municipal Government, the Beijing Urban Renewal Action Plan (2021-2025) is hereby issued to you, please conscientiously implement it in light of the actual situation.

General Office of Beijing Municipal Committee of CPC　　　　

General Office of Beijing Municipal People’s Government　　　　

August 21, 2021　　

Beijing Urban Renewal Action Plan (2021-2025)

　　It is of great significance to carry out urban renewal action and change the mode of urban development and construction and economic growth to comprehensively improve the quality of urban development, meet people’s growing needs for a better life and promote sustained and healthy economic and social development. This action plan is formulated to accelerate the urban renewal.

　　I. General requirements

　　(A) the guiding ideology

　　Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third, Fourth and Fifth Plenary Sessions of the 19th National Congress, thoroughly implement the spirit of the important speech of the Supreme Leader to Beijing, base on the new development stage, implement the new development concept, integrate into the new development pattern, adhere to the people-centered development thought, and implement the requirements of the city’s "14th Five-Year Plan" under the guidance of the Beijing urban master plan; Always adhere to the principle of improving urban functions, forming dynamic space, introducing social capital, improving people’s livelihood and well-being, adhering to planning guidance, first good standards, market players and multi-party participation, and persisting in changing the mode of urban construction and development from relying on incremental development to stock renewal; Constantly strengthen the function construction of "four centers", improve the level of "four services", and accelerate the construction of a world-class harmonious and livable capital.

　　(2) Overall objective

　　Through the implementation of urban renewal, we will further improve the urban spatial structure and functional layout, promote industrial transformation and upgrading, and build an international science and technology innovation center; Establish a benign urban self-renewal mechanism to improve the quality and efficiency of existing space resources and provide a more effective space carrier for the construction of "two districts"; Vigorously develop the digital economy to revitalize the existing space resources to support the construction of a global digital economy benchmark city; Lead and create new demand with supply-side structural reform, promote the adjustment and upgrading of industrial structure through renovation, expand the effective supply of culture, optimize the investment supply structure, promote consumption upgrading, and build an international consumption center city; Work closely with the special action of resolving, rectifying and promoting promotion to resolve the function of Beijing’s non-capital as a "bull nose" and further promote the coordinated development of Beijing-Tianjin-Hebei. Accelerate the solution to the problems of incomplete public service facilities, insufficient public space and poor basic conditions of fire safety, make up shortcomings and strong and weak items, effectively improve the living environment and safety conditions, and constantly meet the people’s "seven haves" requirements and "five needs".

　　(3) Basic principles

　　1. Planning leads and pilots go first. Implement Beijing’s overall urban planning, regulatory detailed planning and zoning planning, so as to strictly control the total amount, make overall planning by zoning, and balance the increase and decrease. According to the urban spatial layout, functional orientation and resource endowment of different circles, we should pay attention to zoning guidance and classification to formulate policies. Adhere to the combination of bottom-up renewal requirements and top-down planning guidance requirements, intensify the reform of policies and mechanisms, carry out pilot projects first, explore new modes, paths and mechanisms of urban renewal, and carry out urban renewal actions in an orderly manner.

　　2. Promote development and improve people’s livelihood. Promote intensive and connotative development, promote the optimal allocation of capital, land and other factors, cultivate new kinetic energy for development, stimulate urban vitality and improve urban quality. Closely follow the requirements of "seven haves" and "five needs", improve urban functions, fill the shortcomings of public services and infrastructure, improve the quality of human settlements, and ensure and improve people’s livelihood.

　　3. Government guidance and market operation. Give full play to the role of the government in overall planning and guidance, establish a working mechanism of urban renewal action based on district and urban linkage, study and formulate supporting policies, and strengthen overall planning and promotion. Fully stimulate the vitality of the market, mobilize the enthusiasm of real estate property owners, market players and social forces, and introduce social capital in various ways. Renovation and transformation space is mainly based on holding operation, and multi-channel investment model is explored.

　　4. Multi-participation, common governance and sharing. Adhere to the guidance of party building, give full play to the institutional role of "whistle for reporting", handle complaints immediately, and be responsible planner, encourage residents and various owners to play the main role in urban renewal, strengthen public participation, establish a pluralistic and equal consultation and co-governance mechanism, explore effective ways to incorporate urban renewal into grassroots governance, and continuously improve the level of rule of law by precision and co-governance.

　　Second, the project type

　　Implement urban renewal action, focus on improving the quality and efficiency of the existing space resources in urban built-up areas, and do not engage in large-scale demolition and construction. Except for the transformation of urban shanty towns, in principle, it does not include housing expropriation, land expropriation, land reserve, real estate development and other projects. The urban renewal action is effectively connected with the special action of relieving and rectifying and promoting promotion, and the spatial resources of relieving and retreating are planned and utilized.

　　(1) Application for rent withdrawal, protective repair and restoration of bungalows (courtyards) in the functional core area of the capital.

　　Adhere to the principle of "guarantee to guarantee", promote the protection and renewal of the old city bungalow area, and restore the basic pattern of traditional quadrangles. Continue to promote the application-based rent withdrawal of bungalows (courtyards), dismantle illegal construction, make rational and efficient use of vacated houses, improve supporting functions and improve the living environment. Implement protective repair and restorative construction, build a "symbiotic courtyard", explore ways to improve the diversified living environment, and guide the organic replacement of functions and the harmonious coexistence of residents. We will promote the authorization of the management right of directly managed public houses and actively introduce social capital to participate in the renewal. After the restoration construction is completed, the district government can entrust a property service enterprise by purchasing services or establish a property management mechanism in the bungalow area through other forms.

　　Responsible unit: Municipal Housing and Urban-Rural Development Committee and Municipal Planning and Natural Resources Committee are responsible for formulating relevant policies, refining work objectives and tasks, and coordinating and promoting project implementation; Dongcheng District Government and Xicheng District Government are responsible for project implementation.

　　Target and task: By 2025, 10,000 households in bungalows (courtyards) in the functional core area of the capital will apply for rent withdrawal and 6,000 households will be repaired.

　　(2) Renovation of old residential areas

　　Insist on doing our best and doing what we can, and implement the transformation of old residential areas in a way that combines top-down tasks with bottom-up projects. Reasonably determine the transformation plan, continuously improve the project repository, bring the mature conditions into the scope of implementation, transform according to the basic category, perfect category and upgrade category, and implement them in a rolling manner. In accordance with the "double inclusion" working mechanism, we will cooperate with the transformation of old residential areas at the same level of central and state organs, as well as the transformation of old residential areas in Beijing by their affiliated institutions and central enterprises. Carry out mass work in depth, adhere to the principle of voluntary residents, give play to the role of owners and owners’ committees, and fully mobilize the enthusiasm of residents to participate in the transformation. Bring the old community into the category of community governance, and improve the long-term management mechanism of the community through transformation. Actively explore the multi-party financing model for the transformation of old residential areas, popularize the "Jinsong model" and "the first experience", and improve the market-oriented implementation mechanism. According to residents’ wishes, we can make use of the current legal houses and public spaces in the community to supplement public service facilities, and encourage the use of Kugaji, illegally vacated land and underground space to build convenience service facilities. Focus on the transformation of old residential areas in the core area. Actively and orderly promote the installation of elevators in existing multi-storey residential buildings.

　　Responsible unit: the Municipal Housing and Urban-Rural Development Committee takes the lead in formulating relevant policies, refining work objectives and tasks, and coordinating and promoting project implementation; District governments are responsible for project implementation.

　　Target and Task: By 2025, we will strive to complete the renovation task of 160 million square meters of old residential areas that need to be renovated before the end of 2000 in the city, focusing on the comprehensive renovation task of 5 million square meters of earthquake resistance and energy saving in the city, the renovation task of 31 million square meters of energy saving and the renovation projects with strong public willingness, and cooperate with the renovation task of 60 million square meters of old residential areas in Beijing.

　　(3) Housing reform of dilapidated buildings and vacating and rebuilding of simple buildings

　　Conduct a thorough investigation of dangerous old buildings and simple buildings, establish ledgers, and formulate renovation plans by classification. For dilapidated buildings that meet the planning requirements, renovation, reconstruction or appropriate expansion are allowed. If conditions permit, the scale of the building is appropriately increased, kitchen and bathroom facilities are fully equipped, and underground space, vacated space and idle space are rationally used to build supporting facilities. For simple buildings that do not meet the planning requirements and are located in key areas and historical and cultural blocks, residents are encouraged to vacate and move out to improve their living conditions. Dangerous old buildings and simple buildings should introduce standardized and market-oriented property management mechanism through reconstruction and vacating.

　　Responsible unit: the Municipal Housing and Urban-Rural Development Committee takes the lead in formulating relevant policies, refining work objectives and tasks, and coordinating and promoting project implementation; District governments are responsible for project implementation.

　　Objectives and tasks: By 2025, the housing reform of 1 million square meters of dilapidated buildings and the retirement and renovation of simple buildings will be implemented.

　　(D) The transformation and upgrading of old buildings and traditional business districts

　　Encourage the renovation and upgrading of old buildings to meet the development needs of modern service industries such as scientific and technological innovation, financial management and business services. Improve the architectural design level and architectural performance, and strive to build a safe, intelligent and green smart building. Dig deep into the stock of idle old buildings, encourage them to be transformed into dormitories and apartments for urban operation service support personnel, and promote the balance between occupation and residence.

　　Encourage traditional business districts to carry out all-round transformation and upgrading around industrial structure adjustment, business format optimization, space quality improvement, marketing model innovation, regional brand building, fine management services, and improved openness, so as to expand new scene applications, tap new consumption potential, and enhance urban vitality. Promote functional mixing, innovate service supply methods, and fill shortcomings. Encourage the participation of diverse social capital, improve the initiative of innovation and transformation of owners and transformation institutions, and promote the establishment of a self-sufficient "hematopoietic" mechanism for renewal projects.

　　Responsible unit: the Municipal Housing and Urban-Rural Development Committee and the Municipal Development and Reform Commission are responsible for formulating policies related to the renovation and upgrading of old buildings, while the Municipal Bureau of Commerce takes the lead in formulating policies related to promoting the renovation and upgrading of traditional business districts, refining work objectives and tasks, and coordinating and promoting project implementation; District governments and Beijing Economic and Technological Development Zone Management Committee are responsible for the implementation of the project.

　　Objectives and tasks: Carry out performance evaluation of old buildings and traditional business districts, fully consider the safety, performance and comprehensive contribution rate of buildings based on big data analysis, strengthen communication and consultation with owners and investors, establish ledgers, and formulate renovation plans and annual implementation plans. By 2025, we will focus on promoting the renovation and upgrading of inefficient old buildings of about 5 million square meters and complete the renovation and upgrading of 22 traditional business districts.

　　(E) inefficient industrial parks "cage for birds" and the renovation of old factories.

　　Actively support the renewal of existing inefficient industrial parks, use the vacated space to build an industrial collaborative innovation platform, and promote the transformation and upgrading of traditional industries. Establish a positive and negative list system for the planning and use of industrial parks, deconstruct non-capital functions, develop new industries and formats, gather innovative resources and cultivate emerging industries.

　　Fully tap the historical, cultural and contemporary value of industrial remains, improve the policies for the transformation and utilization of industrial remains, guide the use of old factories to build new infrastructure, develop industrial formats such as modern service industries, supplement regional public service facilities such as education, medical care and culture, and build new service consumption carriers such as tourism, entertainment and recreation.

　　Responsible unit: Municipal Bureau of Economic and Information Technology, Municipal Science and Technology Commission and Zhongguancun Management Committee are responsible for formulating policies to promote the renovation of inefficient industrial parks, while Municipal Bureau of Economic and Information Technology, Municipal Development and Reform Commission, Municipal Science and Technology Commission and Zhongguancun Management Committee are responsible for formulating policies to promote the renovation of old factories, refining work objectives and tasks, and coordinating and promoting project implementation; District governments and Beijing Economic and Technological Development Zone Management Committee are responsible for the implementation of the project.

　　Objectives and tasks: To evaluate the industrial parks that need to be renovated or upgraded, as well as the industrial parks and old factories that belong to the industrial restricted catalogue, do not meet the requirements of safe production and ecological environment, and are idle and inefficient. Establish a ledger and make an annual plan. By 2025, we will promote the renovation of 700 old factories and inefficient industrial parks in an orderly manner.

　　(six) the transformation of urban shanty towns

　　Taking improving people’s living conditions as the starting point and the end result, we will accelerate the transformation of urban shanty towns and realize the gradual write-off of projects in transit. Strictly control the scope, standards and costs of transformation, and start a number of urban shanty towns transformation projects with strong people’s willingness to transform. Make full use of the special debt for shed reform, study the overall balance mechanism of funds, promote land supply by stages, and realize rolling development. Coordinate the construction sequence of resettlement houses, plan and construct municipal infrastructure such as water, electricity, gas and heat simultaneously with resettlement houses, and ensure that the demolished people are resettled on schedule.

　　Responsible unit: the Municipal Housing and Urban-Rural Development Committee takes the lead in formulating relevant policies, refining work objectives and tasks, and coordinating and promoting project implementation; District governments are responsible for project implementation.

　　Target and Task: By 2025, 134 shantytown renovation projects in transit towns will be basically completed, and 30,000 households will be renovated.

　　Third, the project implementation path

　　Innovate the urban development and construction mode, strengthen the overall planning of unit renewal and sub-renewal, overall planning of urban renewal and renovation to promote upgrading, overall planning of above-ground and underground renewal, overall planning of key project construction and surrounding area renewal, overall planning of government support and social capital participation, and promote the efficient and orderly development of urban renewal.

　　(A) block as a unit to co-ordinate urban renewal

　　Evaluate the renewal area around the aspects of urban function reconstruction, space reconstruction, public goods provision, improvement of living environment, urban cultural revival, ecological environment restoration and economic structure optimization, sort out the existing problems, scientifically divide the renewal units, and clarify the goals of block function optimization and environmental quality improvement.

　　Formulate the renewal plan of each block, integrate all kinds of spatial resources, and make up the shortcomings and strengths in a targeted manner. Coordinate the renovation of bungalows (courtyards), old communities, old buildings and old factories in the block, and promote the improvement of living space and the improvement of production space. Strengthen urban repair and ecological restoration of blocks, and promote the overall renewal of blocks.

　　Strengthen the landscape design and construction of public space in the block to form a perfect public space system. Optimize the allocation of street furniture and promote the miniaturization, invisibility and integration of municipal facilities. We will strengthen the fine utilization of the vacated space and the renovation of the corners. Strengthen the connection of public service facilities, greenway blue network and slow-moving system, and promote the open sharing of park green space.

　　Responsible unit: the Municipal Planning and Natural Resources Committee takes the lead in preparing the special plan for urban renewal, defines the goals and tasks of urban renewal at the block level, and coordinates and promotes the implementation of the project; The Municipal Urban Management Committee takes the lead in formulating policies to promote the miniaturization, invisibility and integration of municipal facilities; District governments and Beijing Economic and Technological Development Zone Management Committee are responsible for the implementation of the project.

　　(B) to promote urban renewal by integrating rail transit stations with cities.

　　Strengthen the integrated planning of rail transit station and surrounding land and the comprehensive utilization of station land, realize the organic integration of rail transit, especially suburban railway construction and urban renewal, and drive the surrounding stock resources to improve quality and efficiency through the integrated construction of rail transit station. We will formulate a special plan for the urban renewal of the integration of stations and cities, build a rail micro-center in combination with key projects of rail transit and suburban railways, promote the functional integration of stations with surrounding businesses, offices and residences, supplement public service facilities, create better open space, increase regional vitality and improve urban quality.

　　Responsible units: Municipal Planning and Natural Resources Commission, Municipal Development and Reform Commission, Municipal Transportation Commission and Municipal Major Project Office are responsible for studying and formulating relevant policies, integrating resources around the site, exploring the rules and paths for bundling implementation, and coordinating and promoting project implementation; District governments and Beijing Economic and Technological Development Zone Management Committee are responsible for the implementation of the project.

　　(C) the construction of key projects to promote urban renewal

　　Coordinate the construction of key projects and urban renewal in surrounding areas, combine the construction of key urban public facilities, sort out the shortcomings of functions and supporting facilities in surrounding areas, and study and put forward the scope and content of renewal and transformation. Combined with the construction of key projects, we will promote the quality improvement and efficiency improvement of old buildings and traditional business districts, old factories and inefficient industrial parks in the surrounding areas, and promote the quality improvement of public spaces and public facilities.

　　Responsible unit: the Municipal Housing and Urban-Rural Development Committee and the Municipal Development and Reform Commission are responsible for formulating key project plans, integrating resources around key projects, and coordinating and promoting project implementation; District governments and Beijing Economic and Technological Development Zone Management Committee are responsible for the implementation of the project.

　　(four) to promote individual renovation projects in an orderly manner.

　　Respect the wishes of residents and owners, integrate all kinds of implementation needs, and encourage all kinds of individual projects to be updated. According to the six types of bungalows (courtyards) in the functional core area of the capital, such as application for rent withdrawal and protective repair, restoration construction, renovation of old residential areas, housing reform of dilapidated buildings and renovation of simple buildings, renovation and upgrading of old buildings and traditional business districts, renovation and renovation of inefficient industrial parks and old factories, and renovation of urban shanty towns, on the basis of meeting the planning requirements and reasonable implementation plans, various individual renovation and renovation projects will be promoted according to local conditions.

　　Responsible unit: the relevant municipal departments are responsible for studying and formulating policies related to urban renewal in this field and coordinating and promoting the implementation of the project; District governments and Beijing Economic and Technological Development Zone Management Committee are responsible for the implementation of the project.

　　Fourth, safeguard measures

　　(A) to strengthen organizational leadership

　　The Urban Renewal Special Group under the Urban Work Committee of the Municipal Party Committee is responsible for promoting urban renewal as a whole, and has three special classes for promoting implementation, planning policies and financial support. Promote the implementation of special classes to establish a repository of urban renewal action projects, implement inventory management and project promotion, and provide multi-type, multi-mode and full-cycle project data support for urban renewal actions; Prepare the list of demonstration projects of urban renewal action, provide models for the implementation of various urban renewal projects, form experiences and popularize them; Prepare a list of urban renewal action policies, and solve key and difficult problems with small incision and micro-reform. The planning policy class studies the urban renewal policy system, coordinates various departments to make good policy convergence, and lays a good policy "combination boxing". The fund supports special classes to study various investment and financing policies of urban renewal and attract social capital to actively participate in urban renewal. All districts and Beijing Economic and Technological Development Zone should implement the main responsibility and organize streets and towns to implement all tasks in detail.

　　(2) Close cooperation and cooperation

　　All relevant departments should establish a coordinated linkage mechanism, strengthen policy innovation, deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, and support all districts and Beijing Economic and Technological Development Zone to promote urban renewal. The Municipal Planning and Natural Resources Committee is responsible for the preparation of special urban renewal plans, taking the lead in studying relevant policies and measures related to urban renewal, such as increasing building scale, optimizing planning purposes, mixing building functions, replacing land use rights, and paying land prices in installments, and strengthening guidance in handling renewal project planning and land use procedures. The Municipal Commission of Housing and Urban-Rural Development took the lead in the preliminary work of urban renewal legislation, guiding all districts and Beijing Economic and Technological Development Zone to explore the establishment of a consultation system for comprehensive implementation plans of urban renewal projects, improving the implementation paths of unified planning, unified project approval, unified bidding, unified construction and acceptance, taking the lead in studying relevant policies and measures such as integrated bidding for urban renewal project design and construction operation, simplifying the examination and approval of construction permits, promoting joint acceptance of projects, and refining fire protection specifications for projects, formulating guidelines for the construction of renewal projects, and strengthening guidance in handling construction procedures. The Municipal Development and Reform Commission, the Municipal Science and Technology Commission, the Zhongguancun Management Committee, the Municipal Bureau of Economy and Information Technology, the Municipal Bureau of Commerce and other departments should closely focus on building an international science and technology innovation center, the construction of "two regions", the digital economy, leading and creating new demand through supply-side structural reform, and further promoting the "five-child" linkage of the coordinated development of Beijing, Tianjin and Hebei, formulate and improve industrial guidance and incentive policies, and clearly support the relevant standards for using urban renewal space resources to develop new industries and new formats.The Municipal Development and Reform Commission and the Municipal Finance Bureau, jointly with relevant departments, will study and formulate financial and tax support policies for improving urban renewal such as government investment and financial subsidies, and innovate financial support policies such as establishing urban renewal funds, using bank credit funds and insurance funds, using housing provident funds, launching REITs pilot projects, and issuing special bonds.

　　(3) Strengthening the empowerment of science and technology

　　Vigorously promote the informatization, digitalization and intelligent upgrading of urban renewal projects, pay attention to the use of new technologies and materials such as blockchain, 5G, artificial intelligence, Internet of Things and new green building materials, and widely deploy smart city application scenarios with urban renewal as the carrier, further improve the intelligent management and service level of urban renewal space resources, improve the efficiency of green buildings, and build smart communities, smart buildings, smart business districts, smart factories and smart parks to help improve the quality of urban living and provide convenient public services.

　　(D) Support social capital participation

　　Study the policy mechanism to support social capital to participate in urban renewal, accelerate the establishment of a low-profit and sustainable interest balance and cost sharing mechanism, and form a market-oriented operation mode of overall packaging, project planning and comprehensive balance. Smooth the path of social capital participation, encourage municipal and district-owned state-owned enterprises to build platforms, strengthen cooperation with social capital, and participate in urban renewal by setting up funds, entrusting operations, and participating in equity investment. Give full play to the advantages of professional operation and management of social capital and participate in planning and design in advance. Encourage private enterprises with strong credit standing to participate in the whole process of updating projects and form an investment profit model. For the renovation and upgrading of old buildings and traditional business districts, "changing cages for birds" in inefficient industrial parks and the renovation and renovation of old factories, the municipal government’s investment in fixed assets can be supported according to the corresponding proportion. Improve standards and norms, improve the efficiency of examination and approval, innovate supervision methods, and create a good environment for social capital to participate in urban renewal.

　　(5) Intensify publicity and training.

　　All districts, departments and units should attach great importance to it, strengthen business training, do a good job in policy interpretation, and improve their work ability and level. Make full use of all kinds of media to widely publicize the effectiveness of urban renewal. Pay attention to the consultation of urban renewal will and the application of the publicity results of the implementation plan, actively strive for the understanding, support and participation of all sectors of society, and create a good atmosphere for the smooth promotion of urban renewal.

List of urban renewal action policies

　　I. Comprehensive policies (6 items)

　　1. Formulate and improve supporting policies such as industrial guidance and incentives for old factories and inefficient industrial parks, and clarify the introduction standards and incentive mechanisms for the development of modern service industries, cultural and creative industries, sophisticated industries and digital economy through urban renewal.

　　Responsible units: Municipal Development and Reform Commission, Municipal Bureau of Economy and Information Technology, Municipal Science and Technology Commission, Zhongguancun Management Committee.

　　Time limit for completion: December 2021

　　2. Study and formulate relevant support policies for the transformation of traditional business districts to promote the upgrading of commercial consumption and accelerate the formation of new formats and new consumption patterns, expand the pilot scope of the transformation and upgrading of traditional shopping malls with "one store, one policy", and accelerate the transformation and upgrading project.

　　Responsible unit: Municipal Bureau of Commerce

　　Time limit for completion: December 2021

　　3. Study and formulate relevant policies, such as zoning, classification and identification standards for inefficient industrial parks, and explore the establishment of a comprehensive evaluation system for industrial land use efficiency.

　　Responsible units: Municipal Bureau of Economic and Information Technology, Municipal Development and Reform Commission, Municipal Planning and Natural Resources Commission, Municipal Science and Technology Commission and Zhongguancun Management Committee.

　　Time limit for completion: December 2021

　　4. Formulate and improve the measures for examination and approval of business licenses for using urban renewal and transformation space to carry out business activities, and clarify the path for handling business licenses.

　　Responsible units: Municipal Market Supervision Bureau and Municipal Government Affairs Service Bureau.

　　Time limit for completion: December 2021

　　5. Focusing on the problems of insufficient stock resources and unclear property rights in old residential areas, study the relevant policies to revitalize the assets of municipal and district-owned state-owned enterprises in old residential areas through authorized operation.

　　Responsible units: Municipal State-owned Assets Supervision and Administration Commission, Municipal Planning and Natural Resources Commission and Municipal Housing and Urban-Rural Development Commission.

　　Time limit for completion: December 2021

　　6. In combination with the urban renewal action, study the relevant policies to promote the transformation of non-residential buildings into leased staff dormitories and apartments in surrounding areas such as business districts, science and technology parks, industrial parks and transportation hubs.

　　Responsible units: Municipal Housing and Urban-Rural Development Committee, Municipal Planning and Natural Resources Committee and Municipal Development and Reform Commission.

　　Time limit for completion: December 2021

　　II. Planning policies (5 items)

　　7. Prepare the special plan for urban renewal, take the planned block as the basic unit, sort out the regional resources and existing problems, clarify the task of block unit renewal, and plan the comprehensive implementation plan of block renewal planning as a whole.

　　Responsible unit: Municipal Planning and Natural Resources Commission

　　Time limit for completion: October 2021

　　8. On the premise of strictly implementing Beijing’s overall urban planning, regulatory detailed planning and zoning planning, we will actively explore policies such as volume ratio incentives and transfers that are conducive to supplementing public service facilities, infrastructure and public safety facilities.

　　Responsible unit: Municipal Planning and Natural Resources Commission

　　Time limit for completion: December 2021

　　9. Study and formulate policies related to the functional mixing of urban and rural construction land, explore ways to improve land compatibility, allow mixed setting of building functions, and encourage multi-purpose and composite utilization of underground space.

　　Responsible units: Municipal Planning and Natural Resources Commission and Municipal Civil Defense Office.

　　Time limit for completion: December 2021

　　10. Focusing on the surrounding areas of rail transit stations, combing the existing resources, studying and formulating policies such as the implementation rules and paths for the integration and bundling of urban renewal projects, and exploring the integrated transformation and construction of rail transit stations.

　　Responsible units: Municipal Planning and Natural Resources Commission, Municipal Development and Reform Commission, Municipal Transportation Commission and Municipal Major Project Office.

　　Time limit for completion: December 2021

　　11. Study and improve the relevant policies on the filing and approval path of the comprehensive implementation plan for urban shantytown renovation project planning, strengthen the guidance on the preparation of the plan, and improve the efficiency of the plan demonstration at the city and district levels.

　　Responsible units: Municipal Planning and Natural Resources Commission and Municipal Housing and Urban-Rural Development Commission.

　　Time limit for completion: December 2021

　　Iii. Construction management policies (8 items)

　　12. Explore the conditions and standards for the approval of urban renewal projects by zoning and classification, study and establish a project declaration and approval system, organize relevant units to hold consultations on the comprehensive implementation plan of the project, and improve the implementation path of unified planning, unified project approval, unified bidding, unified construction and unified acceptance.

　　Responsible units: Municipal Housing and Urban-Rural Development Committee, district governments and Beijing Economic and Technological Development Zone Administrative Committee.

　　Time limit for completion: December 2021

　　13. For all kinds of urban renewal projects, such as the reconstruction of historical buildings, the reconstruction of dilapidated buildings and the reconstruction of old factories (including structures), we will study and formulate the approval policies for urban renewal projects around design specifications, project approval standards, drawing approval standards, planning and construction permits and joint acceptance, and clarify the handling procedures, approval contents and acceptance requirements.

　　Responsible units: Municipal Housing and Urban-Rural Development Committee, Municipal Planning and Natural Resources Committee, and Municipal Affairs Service Bureau.

　　Time limit for completion: December 2021

　　14. Study and formulate relevant policies on fire protection design, construction and acceptance of urban renewal of existing buildings, focus on the fire protection design and acceptance standards of existing building renovation projects, make classified policies according to different building categories and risk levels, strengthen supervision after the event, and strengthen departmental coordination.

　　Responsible units: Municipal Housing and Urban-Rural Development Committee, Municipal Planning and Natural Resources Committee, and Municipal Fire Rescue Corps.

　　Time limit for completion: December 2021

　　15. Increase the intensity of the application-based rent withdrawal of public houses directly under the government, study and formulate the application-based rent change policy of public houses directly under the government, revitalize the housing resources of public houses and improve the living conditions of residents.

　　Responsible units: Municipal Housing and Urban-Rural Development Committee, Municipal Finance Bureau and Municipal Planning and Natural Resources Committee.

　　Time limit for completion: December 2021

　　16. Study and optimize the relevant policies for the comprehensive renovation of old residential areas, further streamline the bidding process, innovate the project organization and implementation mode, attract social capital investment to participate in the comprehensive renovation of old residential areas, implement the primary responsibility of tenderers, and urge the territories to strengthen management.

　　Responsible unit: Municipal Housing and Urban-Rural Development Committee

　　Time limit for completion: December 2021

　　17. Study and formulate the central and local coordination methods for comprehensive renovation of old residential areas, and clarify the principle of investment sharing and division of responsibilities.

　　Responsible units: Municipal Housing and Urban-Rural Development Committee and Municipal Planning and Natural Resources Committee.

　　Time limit for completion: December 2021

　　18. Coordinate the implementation of comprehensive renovation of old residential areas and professional pipeline renovation, study and formulate relevant policies for the implementation of comprehensive renovation of old residential areas supporting municipal professional pipeline renovation, and clarify the project review process of various professional companies.

　　Responsible units: Municipal Housing and Urban-Rural Development Committee, Municipal Development and Reform Commission, Municipal Urban Management Committee and Municipal Water Affairs Bureau.

　　Time limit for completion: December 2021

　　19. Study and formulate supporting policies for comprehensive renovation of old residential areas, prepare comprehensive renovation plans for old residential areas during the "Fourteenth Five-Year Plan" period, form a work plan, and prepare technical guidelines for comprehensive renovation of old residential areas.

　　Responsible unit: Municipal Housing and Urban-Rural Development Committee

　　Time limit for completion: December 2021

　　IV. Capital policies (3 items)

　　20. Introduce the guiding opinions of introducing social capital into the comprehensive renovation of old residential areas, and clarify the ways of social capital participation, fiscal and taxation support, overall utilization of existing resources, simplified examination and approval, supervision and management, etc.

　　Responsible units: Municipal Housing and Urban-Rural Development Commission, Municipal Development and Reform Commission, Municipal Finance Bureau, Municipal Planning and Natural Resources Commission and Municipal State-owned Assets Supervision and Administration Commission.

　　Time limit for completion: December 2021

　　21. Study and formulate measures for the management of municipal financial subsidy funds in the field of urban renewal, and clarify the application conditions, approval procedures and expenditure paths for financial funds to support urban renewal and transformation projects.

　　Responsible unit: Municipal Finance Bureau

　　Time limit for completion: December 2021

　　22. Study and formulate opinions on the establishment of city and district urban renewal platform companies, set up urban renewal industry funds, encourage banks, state-owned enterprises and private enterprises to actively participate, and widely introduce social capital.

　　Responsible units: Municipal SASAC, Municipal Finance Bureau, Municipal Development and Reform Commission and Municipal Financial Supervision Bureau.

　　Time limit for completion: December 2021

Since the State Council issued the "Development Plan for Energy Saving and New Energy Vehicles (2012~2020)" in 2012, the central and local governments have started to introduce "all-round and multi-level" support measures for the new energy vehicle industry, involving tax reduction and exemption for new energy vehicle enterprises, research and development support, consumption preferences for new energy vehicle consumers, supporting infrastructure construction, purchase subsidies and other aspects.

The investment of a large amount of financial subsidies has enabled China’s new energy automobile industry to achieve explosive growth in a relatively short period of time, but the extensive subsidy policy and the excessive disorderly growth of the industry have also brought many problems. Such as the lack of core technology, some enterprises using policy loopholes to cheat, etc., have become obstacles to the development of new energy automobile industry.

In recent years, the central government has issued an adjustment notice on the optimization policy of the new energy automobile industry, guided the new energy automobile industry in more detail, and gradually started the process of subsidizing the slope to guide the industry to develop healthily. In particular, the subsidy policy released in 2020 has optimized the existing policies. On the one hand, it is announced that the subsidy policy will be postponed until 2022, and the pace and intensity of slope retreat will be eased; On the other hand, the industrial policy has been further adjusted from the aspects of technical indicators, subsidy accuracy, subsidy methods, fund supervision and improvement of supporting measures, so as to avoid the problems that have appeared in the past.

All these measures reflect that supporting the development of new energy automobile industry has become a national basic strategy. This paper will give a comprehensive description of the development status and existing problems of China’s new energy automobile subsidy policy, and put forward corresponding problems and suggestions. At the same time, combined with the important goal recently put forward by the Supreme Leader General Secretary to strive to achieve carbon neutrality by 2060, this paper puts forward some suggestions on how to better guide and promote the new energy automobile industry to achieve carbon neutrality according to the existing industry policies.

China Significance of Subsidy Policy for New Energy Vehicles

1. New energy vehicles have positive externalities, and it is difficult to achieve the optimal scale of new energy vehicle supply simply by relying on market forces, so government financial subsidies are needed.

New energy vehicles have obvious positive externalities. First of all, it can reduce environmental pollution, improve air quality and reduce carbon emissions. At the same time, it can also alleviate the external dependence of oil and ensure national energy security. If only the market supply and demand are allowed to price new energy vehicles, the positive externalities cannot be reflected in the prices of new energy vehicles, and the optimal scale required by society cannot be achieved. In this case, it is necessary for the government to correct the problem of market mechanism pricing failure of new energy vehicles through appropriate administrative measures, such as financial subsidies.

China’s economic growth and the development of the automobile industry have continuously increased oil consumption, and this trend of continuous growth will not change in the short term, whether it is car ownership or crude oil consumption. At present, China is the largest crude oil importer in the world. In 2019, China’s crude oil imports reached 510 million tons, up 9.5% over the same period of last year. The annual domestic crude oil output was only 190 million tons, and its dependence on foreign countries reached 72%. The external dependence of oil threatens the energy security of China. The large-scale popularization of new energy vehicles can alleviate the external dependence of oil by replacing oil with electric energy.

2. The popularization and promotion of new energy vehicles can participate in the peak-shaving and valley-filling of the power grid and reduce the peak-shaving pressure of the power grid.

With the economic development, the peak load of China power grid system continues to increase. In 2018, the commercial and residential electricity consumption in the United States was 75%, while that in China was only 30%. With the widening gap between peak and valley, the pressure of peak shaving increased rapidly. The popularization of new energy vehicles will provide a new solution to reduce the peak-shaving pressure of power grid. Different charging prices can be provided according to the pressure of power grid at different time periods, and charging fees can be used as a means of regulation to drive users to charge when electricity consumption is low, so as to realize peak-shaving and valley-filling and improve the overall efficiency of power grid system. At the same time, the peak-shaving and valley-filling function of new energy vehicles can also strengthen the power grid’s ability to absorb clean energy and electricity, and further promote the process of energy conservation and emission reduction in the whole society.

3. The combination of new energy vehicles and new energy can reduce the emission of greenhouse gases and air pollutants, thus improving the environment and promoting the process of carbon neutrality.

Both pure electric vehicles and hybrid electric vehicles use electric energy to partially or completely replace fossil fuels to generate power. Therefore, the greenhouse gases and air pollution produced by new energy vehicles are lower than those produced by traditional energy vehicles. According to the experimental data of the State Key Laboratory of Urban and Regional Ecology of the Center for Ecological Environment Research of Chinese Academy of Sciences, even considering the emissions from the upstream primary energy exploitation and transportation, power production and transmission and distribution, the emissions of greenhouse gases and air pollutants from new energy vehicles are far lower than those from traditional energy vehicles.

In the future, with the application of clean power and efficient industrial dust removal and desulfurization technologies, new energy vehicles will also bring more obvious emission reduction and environmental protection effects. Recently, high-level officials made it clear that China will strive to achieve carbon neutrality by 2060, and the promotion and popularization of new energy vehicles is of great significance to the realization of this goal.

Current situation of subsidy policy for new energy automobile industry

Since 2016, the central government began to gradually decline the financial subsidy policy for new energy vehicles, and made it clear that the subsidy scale of each manufacturer will be determined by combining the energy saving and emission reduction effects of new energy vehicle manufacturers, the manufacturing costs of each manufacturer, the scale effect of each manufacturer and the level of technological development, and this scale will decrease year by year. For example, the subsidy standards in 2017 and 2018 will be about 20% less than those in 2016, while the subsidy standards in 2019 and 2020 will be determined. At the same time, establish standards for manufacturers to produce complete vehicles, and require stable performance of complete vehicle products; Perfect after-sales service and emergency safeguard measures; The warranty period and battery recycling should meet the standards.

It can be said that the policy basically laid the tone of the central government’s financial subsidy policy for new energy vehicles during the period from 2016 to 2020, and adjusted some details around this main tone. For example, during the five years from 2016 to 2020, the government successively issued five editions of financial subsidy policy notices on the promotion and application of new energy vehicles. Except for the great changes in the policy in 2020, the policy notices in other years mainly improve the existing policies from the details of the policies themselves. Among them, the main policy changes from 2016 to 2019 can be summarized as follows:

(1) raise the technical threshold, optimize the technical indicators, and really tilt the financial subsidies to those high-quality enterprises with core technologies and products. Improve the technical threshold for pure electric passenger cars and encourage enterprises to use and apply high-performance batteries.

(2) Improve the subsidy standards for new energy vehicles, and adjust and optimize the subsidy standards for new energy vehicles according to the cost changes. Encourage the popularization and application of high-tech, safe and reliable products.

(3) Breaking local protection and establishing a unified market. It is stipulated that all localities should not take any form of local protectionist measures, including but not limited to setting up local catalogues or filing, restricting the issuance of subsidy funds, conducting repeated inspections on new energy vehicles, requiring production enterprises to set up factories locally, and requiring enterprises to purchase local parts and components.

(4) Improve the liquidation system and fund supervision, consolidate the responsibility of the supervision layer, give full play to the role of social supervision, increase the punishment for fraudulent enterprises, and resolutely crack down on fraudulent behaviors.

(5) Strengthen market supervision and management, implement producer responsibility, and improve the production, sales and service management level of new energy automobile enterprises. Enterprises are required to further strengthen the management and control of their own production and sales links to ensure the safety, stability and reliability of their products. Improve the after-sales service of new energy vehicles to ensure that consumers’ rights and interests are protected.

The latest financial subsidy policy released in 2020 is a major adjustment in recent years. The biggest difference from previous industrial policy adjustments lies in extending the period of financial subsidies for new energy vehicles, easing the intensity and rhythm of subsidies, and extending the implementation period of financial subsidies for the promotion and application of new energy vehicles to the end of 2022. In addition, the notice also emphasized the modification of subsidies for fuel cell vehicles, demanding further breakthroughs in the fuel cell industry chain and core technologies to form a good situation of rational layout and coordinated development.

Problems in Subsidy Policy for New Energy Vehicles

Through financial subsidies, the production capacity and sales volume of new energy vehicles in China have achieved rapid growth. In 2016, the annual output was only 511,000 vehicles, and in 2019, it reached 1.239 million vehicles, and the output increased by 1.5 times in four years. In 2019, the global output of new energy vehicles reached 2.21 million vehicles, and China occupied more than half of the production capacity.

However, behind the rapid growth of output, it mainly relies on the huge financial investment of the government and industrial policy dividends. With the rapid development of the whole industry, many negative effects and disadvantages have gradually emerged. From the overall process of the development of new energy vehicles in China, the main problems of industrial subsidy policy can be summarized as follows:

1. Improper subsidy design leads to extensive industrial development model and low-end overcapacity. Moreover, due to the lack of supervision, enterprises cheat in the early stage of industry development, resulting in a lot of waste of funds and resources.

By May 2020, the Ministry of Finance had issued a total of 120.64 billion yuan of financial subsidies to support the new energy automobile industry, which greatly stimulated the rapid expansion of the new energy automobile industry, but also led to a "growth bubble". In order to maximize profits, some enterprises, under the banner of developing new energy vehicles, produce a large number of inferior electric vehicles that do not meet the national safety standards with inferior and crude technology.

After the subsidy policy was implemented, the output of new energy vehicles showed a blowout trend. In 2016, the annual output reached about twice the annual sales volume, and a large number of new energy vehicles did not enter the sales and public transportation fields. In 2019, the publicity of the audit of the Ministry of Industry and Information Technology showed that enterprises had declared a total subsidy of 237,000 new energy vehicles, and only 207,000 vehicles were approved.

2. In the design of subsidy policy for new energy automobile industry, the market mechanism is insufficient, and the development relies too much on financial subsidies, which leads to the lack of independent innovation motivation of enterprises and affects the sustainable development of the whole industrial chain.

The notice of financial subsidy policy in 2020 announced the extension of subsidy policy and slowed down the pace of slope retreat. It not only shows the government’s determination to support the development of new energy vehicles, but also reflects many problems in the industry, and the development also depends on financial subsidies. If the subsidy is withdrawn, the industry development is likely to enter a bottleneck period, and independent sustainable development cannot be achieved.

In view of the above problems, the government has recently made necessary improvements in the adjustment document. Constantly strengthen supervision, and add more hard audit indicators in the cumulative mileage and battery life of new energy vehicles. Although the addition of these audit indicators has increased the workload of the financial subsidy process for new energy vehicles, it may lead to a relatively slow subsidy for capital settlement in the short term. But in the long run, it can improve the cheating behavior of enterprises and improve the standard of product quality to a great extent, which is a kind of promotion for enterprises to strengthen the research and development of core technologies of new energy vehicles and improve their core competitiveness. Therefore, the government should strengthen the supervision of product quality in the new energy vehicle market, and implement the step subsidy policy, that is, give more financial subsidies to high-quality batteries with longer cruising range, and also improve the efficiency of supervision and the progress of audit and settlement of subsidy funds, so that the subsidy funds can be returned to the first-line enterprises that are actually engaged in R&D as soon as possible.

How does the subsidy policy guide and help the new energy automobile industry

Speaking at the general debate held by the United Nations on September 22nd, the Supreme Leader of president, China emphasized that China’s carbon dioxide emissions will strive to reach the peak by 2030 and be carbon neutral by 2060.

The automobile industry is one of the industries with the highest carbon dioxide emissions. Whether it is metallurgy, chemical engineering, machinery design and manufacturing in the upstream of the whole industrial chain, or transportation, leasing, fossil fuel mining and the life cycle of the automobile itself in the downstream of the industrial chain, a large amount of carbon emissions will be generated.

In addition, as a developing country, China’s automobile industry is also in the stage of rapid development. By 2019, China’s automobile ownership reached 253.9 million, an increase of 21.56 million over the previous year, with a growth rate of 9.3%, and the growth will continue with economic growth. In essence, several new energy automobile manufacturers are traditional automobile manufacturers. The realization of carbon neutrality in automobile industry will be a great guarantee for China to achieve carbon neutrality in 2060. To achieve this goal, it is far from enough to rely on the development of the industry itself and the progress of the market. The government must play the role of a good manager and guide in this process.

In view of the existing subsidy policy of new energy automobile industry in China and the experience of some foreign automobile enterprises that have promised to achieve carbon neutrality, the following suggestions are put forward.

1. The main contradiction in the development of new energy vehicles has changed, and the focus of contradiction in the future development is infrastructure construction. With the large-scale popularization of new energy vehicles and entering thousands of households, the government should be the main promoter of infrastructure construction, either through laws and regulations or through government subsidies.

The financial subsidy policy for the new energy automobile industry should be adjusted with the maturity of the industry itself, and traditional automobile manufacturers should be encouraged to increase investment in the new energy automobile industry and increase the proportion of new energy vehicles. Major traditional automobile brands in Europe are also investing in and researching new energy vehicles. Since the development of new energy vehicles has multiple strategic interests for China, the government should further support the development of new energy vehicle industry.

2. Financial subsidies are limited after all, so the government needs to strengthen the market mechanism design in the subsidy policy while further ensuring financial input, so that new energy vehicles can really be accepted by market consumers.

As the new energy automobile industry in China is still in the development stage, there are still shortcomings in core technologies. Therefore, further financial support is necessary, but we should learn from previous experiences and lessons. On the one hand, we will improve the auditing standards of subsidies for new energy vehicles, such as setting the cumulative mileage index of new vehicles in the next two years, and formulating the policy of step subsidies according to the quality level of batteries, so that subsidies can really flow into enterprises with high-quality new energy vehicles with market competitiveness.

On the other hand, we should fulfill the responsibility of the government as a market supervisor, give full play to the decisive role of the market in resource allocation, strengthen the dominant position of enterprises in the selection of technical routes, and give better play to the role of the government in the formulation of standards and regulations, quality and safety supervision, etc. After all, financial subsidies can only play an auxiliary role. To truly realize the promotion and development of new energy vehicles, new energy vehicles need to be truly accepted by market consumers.

3. Incorporate the assessment standard based on carbon neutrality goal into the audit system of industry subsidy policy, accelerate the construction of carbon trading market, and help enterprises establish a multi-channel and low-cost carbon emission reduction system.

Financial subsidies play an important role in the current development of new energy automobile industry. We can give full play to the guiding role of subsidy policies, and incorporate the assessment criteria based on carbon neutrality goals into the audit system of subsidy policies for new energy automobile industry, so as to promote the process of carbon neutrality in the industry.

If the automobile manufacturing industry wants to achieve carbon neutrality, it is difficult to achieve it only by its own energy saving and emission reduction, which is determined by its own industry attributes. The whole industrial chain of automobile manufacturing industry has carbon emissions, and it is relatively difficult to reduce the carbon emissions. Many links in the industrial chain, such as chemical industry, machinery manufacturing and metallurgy, have high emission reduction costs. Therefore, it is necessary to speed up the construction of carbon trading market and optimize the allocation of carbon emission resources through market mechanism, so as to maximize the overall benefits of society and improve carbon emission reduction and economic efficiency.

(The author is Dean of China Institute of Energy Policy, Xiamen University)

Since the beginning of this year, the outside world has paid great attention to the price rise and fall of Feitian Maotai. As early as April, the transaction price of Feitian Maotai’s loose bottles fell below 2,600 yuan, which has already surprised the liquor circle.

Now, after a lapse of two months, the head of Kweichow Moutai (600519) has been changed from Ding Xiongjun to Zhang Deqin, but Feitian Moutai has failed to stop the downward trend. At present, the terminal price of Feitian Maotai has reached about 2300 yuan/bottle, and the price drop storm continues to hit. Some people think that the popularity of "whipped eggs" weakens the consumption of liquor in business banquets, which is both a ridicule and a realistic feedback of consumption scenes.

Recently, the stock price of Kweichow Moutai has been falling continuously, which has been obviously affected. In order to stabilize the stock price and wine price, how many tricks can Zhang Deqin use?

Store a box of flying or lose 2000 yuan.

"Bulk flying Maotai spikes, 2399 yuan/bottle, limited to 100 boxes, collecting money to keep the goods." On June 12, Wang Min (a pseudonym), the account manager of a large chain tobacco and alcohol sales brand in Henan, took photos in the circle of friends to attract customers.

"In the past, the price fluctuation of Moutai was around 20 to 30 yuan every time, which has been relatively stable, but in these two or three months, each bottle fell by 300 yuan, which I have never seen since I made sales." Wang Min said that the flying price of the original box has also dropped from around 3,000 yuan/bottle to the current 2,700 yuan/bottle. "This is definitely not good news for consumers who were keen on drinking before. The decline of a bottle of 300 yuan has dropped by nearly 2,000 yuan per box, which is still very large. " She said.

Affected by the market downturn, the sales performance of Maotai retail stores will inevitably decline.

Wang Min said that customers who used to like to buy wine all regarded Maotai as an investment product, thinking that buying Maotai could preserve the value and increase the value, and even if it was not used temporarily, they could buy two bottles. But now this mentality has obviously weakened. Customers used to be able to buy ten boxes at a time, but now they have changed to one or two boxes at a time, or even stopped buying them for the time being.

According to the e-commerce platform of JD.COM, the price of Feitian Maotai sold by Kweichow Moutai JD.COM self-operated store is 1,499 yuan/bottle, and it is still necessary to make an appointment to purchase and a bottle is hard to find. In the liquor self-operated area of JD.COM Supermarket, the price of 53-degree 500ml bulk flying Maotai liquor delivered in 2023 is 2579 yuan/bottle; In addition, the price of 6 bottles of Guizhou Moutai (I Maotai) gift box set with 53 degrees 100ml in 2024 is 2375 yuan/set, which can be purchased directly.

Today’s wine price data shows that as of June 12, the market price of the original box of 53 degrees 500ml Feitian Maotai, which was delivered in 2024, was about 2,696 yuan/bottle, which fell below the integer mark of 2,700 yuan/bottle; The market price of bulk flying Maotai in the same year and specification continued to decline, and now it has dropped to 2420 yuan/bottle; In addition, the prices of Maotai in other years and varieties have also declined to varying degrees.

However, according to the reporter of Securities Times E Company, although the prices of Maotai series products have generally declined in recent months, the impact on the overall high-end liquor market is not obvious. Recently, the prices of high-end products such as Wuliangye and LU ZHOU LAO JIAO CO.,LTD have remained stable.

Social attributes have weakened.

Then, why did the price of Maotai series products suddenly show a rare decline?

As Wang Min, who is close to the front-line consumers, she gave a more interesting statement that "whipping eggs" should bear certain responsibilities.

Wang Min said, "In the past, whether it was a business banquet or a family gathering, everyone sat at the dinner table to communicate and drink, and a meal often consumed three or five bottles of white wine. However, in recent years, whipped eggs have become popular. No matter whether it is a business banquet or a family gathering, a lot of time will be spent playing cards, and even a bottle of food can’t be drunk. " Wang Min said that when communicating with customers, many people talked about that the popular game of whipping eggs has become the "number one killer" to squeeze liquor sales. Many dinners have even refused to drink alcohol in order to play cards.

As a chess game, whipped eggs, with its fun and extensive social attributes, have spread all over the country in recent years and become a new "password" for interpersonal communication.

A business person told the reporter of Securities Times E Company: "Now, for a quick lunch meal, it only takes 15 minutes to eat, and the rest one hour is beating eggs. How can anyone drink?"

The market has a strong wait-and-see mood.

If the popularity of whipped eggs affects the consumption of drinks, it may be more because everyone is helpless in teasing the liquor industry.

Cai Xuefei, general manager of Zhiqu Consulting and liquor analyst, told the reporter of Securities Times E Company: "At present, it belongs to the off-season of liquor consumption, and Maotai is in the alternating running-in stage of personnel and strategy, and the market has a strong wait-and-see mood. In addition, the market and investors have great differences on the external economic environment and the future consumption expectations of liquor, which has led to the adjustment of the price of Maotai."

Cai Xuefei believes that the social attributes of Maotai in the high-end banquet and gift market have not changed, and the actual selling price is still much higher than the official guiding price of Maotai, and the proportion of direct sales of Maotai is also close to 50%, which are the cornerstones for Maotai to maintain price stability. In the past few years, Maotai has built a number of products with subdivided price bands, including 1935, Zodiac, distinguished products, treasures, fine products, etc. A relatively complete product matrix and a diversified profit structure have enhanced Maotai’s overall ability to resist risks, which is the key to Maotai’s steady progress and sustainable development.

From a practical point of view, Maotai sellers took the initiative to reduce prices in order to expand demand, but the demand did not increase correspondingly, which triggered a wait-and-see mood. Now they are facing problems such as insufficient overall market demand and excessive stock. In fact, the situation is very difficult. But objectively speaking, Feitian Maotai, as a famous wine representative, a certain price reduction will also bring about the expansion of market consumption demand and people, thus achieving a new balance between supply and demand.

At the beginning of June, the first big move came after Maotai new coach Zhang Deqin took office, and the policy of "enterprises purchasing 1499 yuan for flying" was suspended. It is said that the reason is that the number of applicants is too large and the quota is saturated. As for when the policy will be resumed, it is unknown. Some dealers confirmed to reporters that it did happen, and the main reason was to stabilize prices.

In response to the above policies, Cai Xuefei said that from the current point of view, Kweichow Moutai has suspended the policy of purchasing flying at a low price for enterprises, trying to stabilize product prices and balance the interests between direct sales and distribution systems by reducing market input.

According to Cai Xuefei’s personal judgment, the effect of this policy needs to be closely observed. Of course, Kweichow Moutai is the industry benchmark, and the continuous decline in the price of Maotai will inevitably squeeze the market space of other high-end liquor brands, which is also full of challenges for the overall development of the industry.

Will traditional distributors stabilize the price of wine?

"The relevant parties re-enabled Zhang Deqin as the chairman of Kweichow Moutai. What may be valued is that Zhang Deqin has the mobilization ability of the old Moutai department and the old Moutai dealers, and he plays a key role at a critical moment. Zhang Deqin has a long way to go." Xiao Zhuqing, a wine critic in China, told the Securities Times reporter.

In Xiao Zhuqing’s view, the decline in the share price and liquor price of Kweichow Moutai is unbearable in many aspects. At present, all units in the system of Guizhou Province have Moutai quotas that have been inherited from history, and these Moutai quotas have become the source of wages for all units or an important part of the package of "Guizhou goods coming out of the mountain". Nowadays, the price of Moutai has fallen, and it is difficult for relevant parties to bear the consequences of the continuous decline of Moutai.

Xiao Zhuqing believes that in order to stabilize the stock price and wine price, there are not many tricks left for Zhang Deqin to use. In fact, all the tricks that can be used to improve performance are almost the same, such as increasing the proportion of self-operated channels, launching I Moutai digital marketing platform to carry out marketing for C-end, and trying to cross-border joint funds to pursue fame and fortune.

In 2023, the revenue of Kweichow Moutai’s direct sales channel was greatly improved, and the gap with the wholesale agency channel was reduced to about 12 billion yuan. Among them, the direct sales revenue of Kweichow Moutai reached 67.232 billion yuan, a year-on-year increase of 36.16%; At the same time, the direct sales revenue has increased significantly, and its operating cost has also increased significantly. The annual operating cost of direct sales mode is 3.051 billion yuan, up 62.78% year-on-year. In contrast, the traditional wholesale agent sales model has little fluctuation.

On May 10th, Zhang Deqin, who just took office, hosted a symposium for dealers in Kweichow Moutai, Zhejiang, Fujian and Su Sansheng in Hangzhou to respond to the demands and concerns of dealers. Zhang Deqin encouraged dealers and the company’s sales team to build confidence and work together to create a new situation in Maotai marketing.

At the symposium, Zhang Deqin said that the dealers are the family members of Maotai, an important support for the growth of Maotai and an indispensable key force for Maotai. In the future, Maotai will continue to respect and care for dealers, and manufacturers will work together to promote the better development of Maotai.

According to Xiao Zhuqing’s prediction, Zhang Deqin’s next move may be to mobilize the traditional dealers of Moutai and buy low-priced Moutai with real money to boost the market transaction price. China liquor dealers all know that Maotai dealers are afraid that Kweichow Moutai Sales Company will assess/reduce the amount of a certain customer. Xiao Zhuqing predicted that the planned assessment of the increase and decrease of Moutai in the future, as a "carrot and stick", will drive dealers to come up with real gold and platinum to stabilize the price of liquor.

　　[car home Information] Koenigsegg will release a brand-new sports car in 2022, which will be extremely exciting news for fans.

　　As can be seen in the official preview, the overall design of the car is very smooth and equipped with a surrounding windshield. The most noteworthy thing is the embedded design of taillights, which is different from other models of the brand at present. This design is visually similar to Koenigsegg CCX built in 2006, which is the first V8 engine developed by Koenigsegg.

Koenigsegg CCR』

　　Among the design elements of the new model, there are also the design elements of Koenigsegg CCR, which was launched in 2004. CCR, launched in 2004, is the fastest road car in the world, which is called one of the turning points of the company.

『Agera』

　　In the design of the tail, we seem to find the shadow of Agera. Agera took the title of the fastest production car in the world from Bugatti Chiron in 2017.

　　You know, 2022 is the 20th anniversary of Koenigsegg’s production of the first car CC8S. This upcoming car may be a tribute to the car. Earlier, Koenigsegg said that its New Year’s resolution was "to create more outstanding performance through clever intelligent engineering and optimized design". (Source: autocar；; Compile/car home Li Na)