月度归档 2026年4月30日

Dior, the host of "The Night of the Lost Shadow", interacted enthusiastically with the audience.

1905 movie network news 　On June 23rd, the sci-fi action masterpiece (hereinafter referred to as "Change 5") produced by American Paramount Pictures was officially released in China. Five days after its release, the box office of the film exceeded 1 billion. Under the premise that the global box office performance is quite satisfactory, the China market has undoubtedly become the most important fulcrum for Change 5. Nowadays, watching movies has become an important part of many people’s daily lives, and more and more kinds of watching movies have sprung up, which not only meets the demand of watching movies, but also brings fans a stronger and better sense of participation. On the 22nd and 23rd, the activities of "Change 5" and "Luxe Fan Night" hosted by RealD and co-organized by Reed Comic Exhibition, DXstudio, Steel Moon and Polyphony were held in Shanghai and Beijing. On the night of the event in Beijing, nearly 300 enthusiastic fans braved the heavy rain to gather in the cinema. While experiencing the ultra-bright and ultra-clear 3D visual effects, they also spent a happy night of "constant gifts and surprises".　

The "Night of Fans" activity is gradually being sought after. The grand visual effect of "Change 5" shows the advantages of LUXE giant screen.　

On the night of the event, although the rainstorm hit Beijing, many fans had arrived in advance one hour before the start. As an influential "LUXE Fan Night" in Beijing fan circle, obviously, many people are "old hands" who have participated many times. Before the opening ceremony, everyone gathered in groups of three or five, some chatted about the newly acquired "Transformers" derivatives, some took intimate selfies with the "ceramic white" Optimus Prime specially provided by robot artist Sun Shiqian for this event, and some could not wait to see the movie immediately, and talked about the film plot in advance. The atmosphere of the whole theater is as lively and harmonious as a festival, as one of the fans said, "Every time you watch a big movie, it’s like celebrating Children’s Day."

Transformers 5: The Last Knight, as the fifth feature film in this big IP series, which is popular all over the world, has already had a large number of loyal fans in China. Many fans who came to watch the movie that night were also loyal fans of Autobots or Decepticons. During the whole process of watching the movie, everyone was completely immersed in the shocking audio-visual and tortuous plot, especially the many action scenes throughout, and the collective attack of Autobots and human heroes at the end of the film.

Movie tickets with distinctive features of "Shadow Night"

Before and after the movie, the organizers also carefully arranged interactive lottery sessions with rich contents, and sent out a large number of derivatives around Transformers, from simple and practical T-shirts, USB flash drives, sweaters, mobile phone cases and comic books to signature posters with great collection value, and even a limited edition Optimus Prime helmet that is not available in China. Many beautiful gifts were released, which also made the fans who won the prizes on the spot call it enjoyable and value-added.

In fact, in today’s increasingly competitive cinema market, all families are trying to bring better viewing experience to the audience in a more diverse and comfortable way, and gradually cultivate the habit of watching movies in the cinema. Among them, movie-watching activities like "LUXE Fan Night" are one of the hot topics discussed in the fan circle recently.

Gu vernacular surprises and shows up to share the fans’ details. LUXE giant screen watching the ultimate feeling.

That night, the well-known big V and talk show translator Gu Dabai appeared as a surprise guest after the screening. He not only explained the details of the tribute buried in the movie, but also brought a lot of exclusive information to the fans of Transformers. He said that as the trump card of Paramount and Hasbro, Transformers will also create its own "Transformers Universe" in the future.

Many fans also said at the scene that they have come to participate in the activities of "LUXE Fan Night" many times. Mr. Zhang, a movie fan, came to watch the movie in the rain from the South Third Ring Road that day. He said that one of his favorite things about the LUXE giant screen is that it is much brighter than ordinary 3D. "This is the third time I have participated in the movie-watching activity held by RealD. The 3D effect of the LUXE giant screen is amazing, and the whole movie-watching is also very enjoyable." After the screening, Mr. Zhang also shared his impressions of the scene for the first time. "Great! Today, I once again feel the high-level 3D audio-visual experience, especially compared with several ordinary 3D movies I have just seen recently. The difference is very obvious. LUXE’s screen impact is particularly strong, and the sense of substitution is more obvious. Like the blockbuster that exploded all the way, in RealD, I feel like a star! "

The audience played Cosplay on the scene of "Shadow Night"

Mr. Bai, who came to see the movie with his wife and friends, also bluntly said that he was an old acquaintance of "LUXE Fan Night" and participated in the movie-watching activities for nearly ten times. As a hardcore Transformers fan, this movie can’t be missed. He said that in addition to the highlight and ultra-clarity, the LUXE giant screen also makes him very satisfied that the picture is not affected by the viewing position at all. "Even if you sit in the first row or on the side, you are basically not worried about weakening the viewing effect, which is also my favorite.

The three highlights of "Fan Night" are widely praised. RealD brings a new revolution in movie viewing experience.

As an influential movie-watching activity in today’s movie circle, "LUXE Movie Night" has become a unique fashion activity with top-level visual experience, interesting interactive links and high-quality movie-watching process. Many fans at the scene mentioned that in addition to watching the most complete superb visual effects at the event and winning all kinds of derivatives around the movie, the high quality of the fans at the scene also attracted them to participate for a long time. "In RealD’s movie-watching activities, I have hardly seen uncivilized behaviors such as playing mobile phones, making phone calls, eating and kicking the back of the chair at will. I sincerely hope that such activities will be held every time there is a new movie in the future." At the same time, some viewers said that in the event, the cinema will also pay more attention to film creation. When the subtitle table is played after the film, the opening lights will never be turned on or the audience will be driven away to ensure that the fans can fully enjoy a movie.

Previously, from the recently released, to,,, RealD, all kinds of "movie night" movie-watching activities were held. The purpose of everyone’s participation is not only to watch movies, but also to play various movie games and Cosplay, to get to know more fans, to listen to the wonderful sharing of big coffee in the industry on the spot, and most importantly, to get many limited-edition movie derivatives and surroundings, just like this time. From "LUXE Fan Night" to "RealD 6FL Fan Night", it has met the needs of fans for watching movies and entertainment to the greatest extent, and has become the first choice for many viewers to watch new movies.

LUXE brand launched by RealD entered China in 2015, which can be said to be one of the giant screen brands with the most attention and rapid development at present. With the help of the old signboard of RealD showing brightness advantage, it has increased the auditory upgrade of the highlights of screen technology and transformed into the overall viewing experience. The audience sitting in any position in the auditorium does not affect the quality of the perceived picture. When watching a movie, the viewing angle can move with your head or body, and you don’t have to worry about the effect.

Therefore, under the situation that 3D movies have been completely popularized, how to better experience the essence of a 3D production will become the core concern of many audiences before entering the cinema. As a result, high technology brings comfortable experience, plus rich interaction before and after the film, creating a film activity with high cost performance.　

The first step of film promotion is to make the audience enjoy a better viewing experience.

As the planner and host of RealD’s "Fan Night" activity, Dior’s positioning for himself is a heavy fan. Since the end of 2015, when he planned and organized movie-watching activities, his summary of the goal of "Fan Night" is a simple sentence, "Let as many viewers as possible watch movies better". Dior also believes that the contribution of "Fan Night" is to let the audience know that different technologies will also bring different experiences to watching movies. "Many viewers are very concerned about screen brightness, definition and other factors before attending our" Fan Night ",but they don’t necessarily have a particularly clear understanding of how to choose." Therefore, with more and more viewers participating in the "Fan Night", what Dior and RealD’s friends are most happy about is to see that "the audience has found a better way to watch movies", especially at every activity now, more than half of the audience are newcomers, which is even more surprising to Dior.　

When it comes to many partners of "Shadow Night", from Reed Comic Exhibition and DXstudio to Steel Moon and Polyphony, Dior also said that as leaders in their respective fields, everyone can do such activities together, which is more due to a sense of accomplishment. "This sense of accomplishment does not come from profit, but from seeing more and more audiences begin to pay attention to the viewing effect and enjoy it without misunderstanding." Speaking of this sense of accomplishment, Dior said so.　

Looking at the film market in the past two years, film marketing and publicity activities have become more and more popular: from simple and direct e-commerce platform ticket compensation, seeking low-price strategies to give audience price benefits, and now, we have begun to try to increase additional value for watching movies, provide high-quality experience and a variety of derivative services, and gradually transform into better and more refined services. It should be said that this is a very gratifying progress. From the nationwide movie-watching activities such as "Poisonous Tongue Fans’ Club" held by the media to "6FL Fans’ Night" and "LUXE Fans’ Night" held by RealD, they are all high-quality representatives of such activities.　

In a word, no matter what tricks we play in our increasingly mature movie promotion activities, the biggest beneficiaries will always be the audience who love movies.

1905 movie network news A few days ago, the 72nd Cannes Film Festival officially closed. Among them, The Party at South Station missed the Palme d ‘Or Award, but it still contributed to the highlight of Chinese movies.

The high praise from domestic and foreign media is the highlight moment of China’s films.

Cannes Film Festival, which has been held to the 72nd session, is one of the most influential and top international film festivals in the world today. Of the 2,000 or so registered films each year, only about 20 can enter the main competition unit, so the competition is fierce. As the only China film shortlisted in the main competition unit of this year’s film festival, The Party at the South Station, although not awarded, also bloomed with moving brilliance during its two-week trip to Cannes, which proved the recognition of China’s films by international film circles.

The Party at South Station tells the story of a fugitive criminal suspect who is wanted by the police and seeks self-redemption during his escape. After the premiere of Cannes, quentin tarantino took the lead in applauding. After four minutes of warm applause, Quentin shook hands with director Yinan Diao. Quentin not only praised the film "The audio and video of the film is too powerful", but also said in an interview later that he "liked it very much and really got into the movie. I haven’t seen such a movie for many years" and spared no effort to make this film with my friend Amway.

It is worth mentioning that Yinan Diao also participated in the premiere of Quentin’s shortlisted film, and the handshake between them was also ridiculed by foreign media as "Quentin has just found a strong opponent competing for the director award". I have to say that two outstanding directors from the East and the West have completed their appreciate each other in light and shadow, which is undoubtedly a highlight of this year’s Cannes.

The film has gained a good reputation at all levels. The Cannes premiere magazine gave a high score of 2.8 for The Party at the South Station. Many overseas mainstream media and well-known film critics also released their comments on the film after the premiere, saying that they could see the shadows of many classic films in it, which was the effective force in China’s film version, and unanimously affirmed the style and type of director Yinan Diao’s handling.

The veteran media Variety commented that "since winning the Golden Bear Award at the Berlin Film Festival, Yinan Diao has blended China films and social realism into a strange and powerful cocktail with full stamina"; ScreenDaily commented that "a complicated China crime film, with different art film styles, is more inclined to mainstream movies, which means it has great export potential"; Chicago film critic Dawd "The shooting and production of the film is really shocking, the editing and action scenes are great, and there is a little Hitchcock’s brushwork".

In addition to the favorable comments from the global media, The Party at South Station has also won all kinds of praise from domestic media and film critics. Exquisite and exquisite audio-visual language, crazy and bold use of mirror positions, amazing scene scheduling, vigorous and restrained actor performance, and extremely wonderful and advanced double-layer cat-and-mouse intertextual games all gave the audience a great impact and a long aftertaste, and netizens praised it as "amazing"; "It’s so wonderful and beautiful. Under the lens of director Yinan Diao, Kwai Lun Mei blooms with ethereal beauty, while Hugh has a broken dreamy color, and other actors are also remarkable. It’s so enjoyable to see such a Chinese film in Cannes"; It is a milestone in the history of Chinese films. Tao Taotao released a long review of the film, saying that the Party at South Station is a step forward compared with White Fireworks, which is "bolder and more author-like. The use of light and shadow in images is rare in Chinese films, and it is full of design and expression", and he is enthusiastic about Amway film "such a film, I hope more people can see and feel it".

"Bao Rong Naida" creates high-quality movies. Netizens call for interest in watching movies and are looking forward to the release.

The reason why The Party at South Station achieved such excellent results is inseparable from the outstanding creative ability and artistic level of director Yinan Diao. In an exclusive interview, Yinan Diao talked about his creative inspiration, saying that the story came from his own fantasy about fugitives, and he made it into a movie to convey a spirit of traditional ethics, morality and chivalry. Speaking of the significance of the film, the director mentioned that culture needs to be inclusive. China’s film works should not only show themselves, but also absorb and accept the nutrition of the world’s excellent film art based on the national traditional culture. Only in this way can the works created be regarded as the international expression of China’s story, so that China filmmakers can break through the traditional film mode in China and make innovations in film aesthetics. As for the feeling that The Party at the South Station was shortlisted for Cannes Film Festival, Director Yinan Diao paid more attention to the film’s spreading value to China culture, saying that China is a particularly valuable artistic creation resource with profound cultural heritage and numerous story themes.

Yinan Diao, the director, has his own explanation about the type and style of the film and the ultimate expression of the film. The choice of movie scenes is the living place of small people in a specific period. It is dirty and shabby, but it is precisely "the light of human nature is most easily revealed in the most sinister environment". The development of human society cannot avoid all kinds of environments. It is precisely because of the light and warmth in human nature that human beings have the power to penetrate the environment. He once said in an interview with the media: "In 2009, our urban construction was the most rapid period. Many ordinary people made great sacrifices for the prosperity of our city today because of demolition. I want to pay tribute to them." The hero of the film is caught in this extreme environment because of the accident of fate, and the complexity of human nature is intertwined. The film’s bright performance for the little people in this extreme state is like mercury.

The director also successfully achieved his expectations through the artistic expression of the film. Many viewers who watched the movie in advance can’t hide their love for the film, saying that the film is very impressive in terms of story, emotion, rhythm, characterization and actors’ acting skills. "The film is very good, the story is very wonderful, and Hugh has broken through himself. Excellent performance, Kwai Lun Mei’s characters are distinctive, while Liao Fan and Wan Qian maintain a consistently high standard"; "The scene of a street fight and four chase scenes is very big, especially the black and white scenes looking for Hugh in the tube-shaped building are full of tension, thrilling and full of stamina"; "The protagonist focused on the camera turned from the former policeman to the fugitive criminal. Hugh’s tough guy was impressive, Kwai Lun Mei’s performance was more relaxed, and several other performances were wonderful"; "Excellent characterization and wonderful story, it is a work with rich content and twists and turns, which can meet the double expectations of the author’s film and ordinary audience."

Some netizens said that they were deeply moved in the film. "What the man did made people see the last bright spot of human nature, saw the responsibility and love of men, and I shed tears under the interpretation of Hugh"; "The life choices of small people are reminiscent of those equally difficult and confused years, which deeply touched the soft spot in my heart"; "There is warmth under the darkness of the film, and love and responsibility can be seen through the appearance of sin, and the brilliance of human nature is even more dazzling in a sinister environment." Through these evaluations, many netizens who have never watched the movie have been inspired to have a strong interest in the film. Some people said that "it is true that this is the most anticipated and quality word-of-mouth film in 2019"; "The people watching the film reviews are gearing up, and the cooperation between Yinan Diao and Hugh, Kwai Lun Mei, Liao Fan and Wan Qian is too interesting, just waiting for the domestic release." From the comments and expectations of netizens at home and abroad, it can be seen that the gathering at South Station is not only outstanding in artistry, but also very attractive, which can not help but make people look forward to the early release of the film in China, so that the public can see the Chinese film bloom again.

　　CCTV News:At the press conference held on May 17th, Meng Wei, spokesperson of the National Development and Reform Commission, said that at present, China’s new energy automobile industry is facing unprecedented development opportunities, and various measures will be taken to expand the consumption of new energy vehicles.

　　In the first four months of this year, the production and sales volume of new energy vehicles in China reached 2.291 million and 2.222 million respectively, up by 42.8% year-on-year. From the monthly trend, in the first four months of this year, the growth rate of production and sales of new energy vehicles showed a trend of low opening, high going and continuous acceleration.

　　From the international market, January — In April, China exported 348,000 new energy vehicles, a year-on-year increase of 1.7 times. More than 10,000 cars of various brands are waiting to be shipped out to sea at a car ro-ro terminal in Shanghai Waigaoqiao Port Area.

　　Chen Shihua, Deputy Secretary-General of China Automobile Industry Association, said that although the sharp year-on-year increase in production and sales was influenced by the low cardinal utility in the same period last year, overall, the new energy automobile industry is developing steadily, and its supply capacity and quality are constantly improving, and it is becoming an important force to stabilize the industry.

　　The National Development and Reform Commission and the National Energy Administration recently issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization", proposing to speed up the realization of areas suitable for the use of new energy vehicles, "full coverage of counties and counties" of charging stations and "full coverage of villages and towns" of charging piles, and enhance the support and guarantee capacity of rural power grids, so as to gradually crack the "blocking point" and "pain point" of purchasing and using new energy vehicles in rural areas.

　　The insiders believe that China’s new energy automobile industry has entered a period of comprehensive market expansion, but the profitability, independent innovation and comprehensive competitiveness of the industrial chain need to be further improved. The Ministry of Industry and Information Technology said that it is working with relevant departments to study and introduce relevant policies and measures to stabilize automobile consumption and expand domestic demand growth. At the same time, accelerate the technological breakthroughs and industrial applications of new system batteries, automotive chips and automotive operating systems, and enhance the overall competitiveness and development quality of the new energy automobile industry.