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The main contradiction in the development of new energy vehicles has changed. How can government subsidies help achieve carbon neutrality?

Since the State Council issued the "Development Plan for Energy Saving and New Energy Vehicles (2012~2020)" in 2012, the central and local governments have started to introduce "all-round and multi-level" support measures for the new energy vehicle industry, involving tax reduction and exemption for new energy vehicle enterprises, research and development support, consumption preferences for new energy vehicle consumers, supporting infrastructure construction, purchase subsidies and other aspects.

The investment of a large amount of financial subsidies has enabled China’s new energy automobile industry to achieve explosive growth in a relatively short period of time, but the extensive subsidy policy and the excessive disorderly growth of the industry have also brought many problems. Such as the lack of core technology, some enterprises using policy loopholes to cheat, etc., have become obstacles to the development of new energy automobile industry.

In recent years, the central government has issued an adjustment notice on the optimization policy of the new energy automobile industry, guided the new energy automobile industry in more detail, and gradually started the process of subsidizing the slope to guide the industry to develop healthily. In particular, the subsidy policy released in 2020 has optimized the existing policies. On the one hand, it is announced that the subsidy policy will be postponed until 2022, and the pace and intensity of slope retreat will be eased; On the other hand, the industrial policy has been further adjusted from the aspects of technical indicators, subsidy accuracy, subsidy methods, fund supervision and improvement of supporting measures, so as to avoid the problems that have appeared in the past.

All these measures reflect that supporting the development of new energy automobile industry has become a national basic strategy. This paper will give a comprehensive description of the development status and existing problems of China’s new energy automobile subsidy policy, and put forward corresponding problems and suggestions. At the same time, combined with the important goal recently put forward by the Supreme Leader General Secretary to strive to achieve carbon neutrality by 2060, this paper puts forward some suggestions on how to better guide and promote the new energy automobile industry to achieve carbon neutrality according to the existing industry policies.

China Significance of Subsidy Policy for New Energy Vehicles

1. New energy vehicles have positive externalities, and it is difficult to achieve the optimal scale of new energy vehicle supply simply by relying on market forces, so government financial subsidies are needed.

New energy vehicles have obvious positive externalities. First of all, it can reduce environmental pollution, improve air quality and reduce carbon emissions. At the same time, it can also alleviate the external dependence of oil and ensure national energy security. If only the market supply and demand are allowed to price new energy vehicles, the positive externalities cannot be reflected in the prices of new energy vehicles, and the optimal scale required by society cannot be achieved. In this case, it is necessary for the government to correct the problem of market mechanism pricing failure of new energy vehicles through appropriate administrative measures, such as financial subsidies.

China’s economic growth and the development of the automobile industry have continuously increased oil consumption, and this trend of continuous growth will not change in the short term, whether it is car ownership or crude oil consumption. At present, China is the largest crude oil importer in the world. In 2019, China’s crude oil imports reached 510 million tons, up 9.5% over the same period of last year. The annual domestic crude oil output was only 190 million tons, and its dependence on foreign countries reached 72%. The external dependence of oil threatens the energy security of China. The large-scale popularization of new energy vehicles can alleviate the external dependence of oil by replacing oil with electric energy.

2. The popularization and promotion of new energy vehicles can participate in the peak-shaving and valley-filling of the power grid and reduce the peak-shaving pressure of the power grid.

With the economic development, the peak load of China power grid system continues to increase. In 2018, the commercial and residential electricity consumption in the United States was 75%, while that in China was only 30%. With the widening gap between peak and valley, the pressure of peak shaving increased rapidly. The popularization of new energy vehicles will provide a new solution to reduce the peak-shaving pressure of power grid. Different charging prices can be provided according to the pressure of power grid at different time periods, and charging fees can be used as a means of regulation to drive users to charge when electricity consumption is low, so as to realize peak-shaving and valley-filling and improve the overall efficiency of power grid system. At the same time, the peak-shaving and valley-filling function of new energy vehicles can also strengthen the power grid’s ability to absorb clean energy and electricity, and further promote the process of energy conservation and emission reduction in the whole society.

3. The combination of new energy vehicles and new energy can reduce the emission of greenhouse gases and air pollutants, thus improving the environment and promoting the process of carbon neutrality.

Both pure electric vehicles and hybrid electric vehicles use electric energy to partially or completely replace fossil fuels to generate power. Therefore, the greenhouse gases and air pollution produced by new energy vehicles are lower than those produced by traditional energy vehicles. According to the experimental data of the State Key Laboratory of Urban and Regional Ecology of the Center for Ecological Environment Research of Chinese Academy of Sciences, even considering the emissions from the upstream primary energy exploitation and transportation, power production and transmission and distribution, the emissions of greenhouse gases and air pollutants from new energy vehicles are far lower than those from traditional energy vehicles.

In the future, with the application of clean power and efficient industrial dust removal and desulfurization technologies, new energy vehicles will also bring more obvious emission reduction and environmental protection effects. Recently, high-level officials made it clear that China will strive to achieve carbon neutrality by 2060, and the promotion and popularization of new energy vehicles is of great significance to the realization of this goal.

Current situation of subsidy policy for new energy automobile industry

Since 2016, the central government began to gradually decline the financial subsidy policy for new energy vehicles, and made it clear that the subsidy scale of each manufacturer will be determined by combining the energy saving and emission reduction effects of new energy vehicle manufacturers, the manufacturing costs of each manufacturer, the scale effect of each manufacturer and the level of technological development, and this scale will decrease year by year. For example, the subsidy standards in 2017 and 2018 will be about 20% less than those in 2016, while the subsidy standards in 2019 and 2020 will be determined. At the same time, establish standards for manufacturers to produce complete vehicles, and require stable performance of complete vehicle products; Perfect after-sales service and emergency safeguard measures; The warranty period and battery recycling should meet the standards.

It can be said that the policy basically laid the tone of the central government’s financial subsidy policy for new energy vehicles during the period from 2016 to 2020, and adjusted some details around this main tone. For example, during the five years from 2016 to 2020, the government successively issued five editions of financial subsidy policy notices on the promotion and application of new energy vehicles. Except for the great changes in the policy in 2020, the policy notices in other years mainly improve the existing policies from the details of the policies themselves. Among them, the main policy changes from 2016 to 2019 can be summarized as follows:

(1) raise the technical threshold, optimize the technical indicators, and really tilt the financial subsidies to those high-quality enterprises with core technologies and products. Improve the technical threshold for pure electric passenger cars and encourage enterprises to use and apply high-performance batteries.

(2) Improve the subsidy standards for new energy vehicles, and adjust and optimize the subsidy standards for new energy vehicles according to the cost changes. Encourage the popularization and application of high-tech, safe and reliable products.

(3) Breaking local protection and establishing a unified market. It is stipulated that all localities should not take any form of local protectionist measures, including but not limited to setting up local catalogues or filing, restricting the issuance of subsidy funds, conducting repeated inspections on new energy vehicles, requiring production enterprises to set up factories locally, and requiring enterprises to purchase local parts and components.

(4) Improve the liquidation system and fund supervision, consolidate the responsibility of the supervision layer, give full play to the role of social supervision, increase the punishment for fraudulent enterprises, and resolutely crack down on fraudulent behaviors.

(5) Strengthen market supervision and management, implement producer responsibility, and improve the production, sales and service management level of new energy automobile enterprises. Enterprises are required to further strengthen the management and control of their own production and sales links to ensure the safety, stability and reliability of their products. Improve the after-sales service of new energy vehicles to ensure that consumers’ rights and interests are protected.

The latest financial subsidy policy released in 2020 is a major adjustment in recent years. The biggest difference from previous industrial policy adjustments lies in extending the period of financial subsidies for new energy vehicles, easing the intensity and rhythm of subsidies, and extending the implementation period of financial subsidies for the promotion and application of new energy vehicles to the end of 2022. In addition, the notice also emphasized the modification of subsidies for fuel cell vehicles, demanding further breakthroughs in the fuel cell industry chain and core technologies to form a good situation of rational layout and coordinated development.

Problems in Subsidy Policy for New Energy Vehicles

Through financial subsidies, the production capacity and sales volume of new energy vehicles in China have achieved rapid growth. In 2016, the annual output was only 511,000 vehicles, and in 2019, it reached 1.239 million vehicles, and the output increased by 1.5 times in four years. In 2019, the global output of new energy vehicles reached 2.21 million vehicles, and China occupied more than half of the production capacity.

However, behind the rapid growth of output, it mainly relies on the huge financial investment of the government and industrial policy dividends. With the rapid development of the whole industry, many negative effects and disadvantages have gradually emerged. From the overall process of the development of new energy vehicles in China, the main problems of industrial subsidy policy can be summarized as follows:

1. Improper subsidy design leads to extensive industrial development model and low-end overcapacity. Moreover, due to the lack of supervision, enterprises cheat in the early stage of industry development, resulting in a lot of waste of funds and resources.

By May 2020, the Ministry of Finance had issued a total of 120.64 billion yuan of financial subsidies to support the new energy automobile industry, which greatly stimulated the rapid expansion of the new energy automobile industry, but also led to a "growth bubble". In order to maximize profits, some enterprises, under the banner of developing new energy vehicles, produce a large number of inferior electric vehicles that do not meet the national safety standards with inferior and crude technology.

After the subsidy policy was implemented, the output of new energy vehicles showed a blowout trend. In 2016, the annual output reached about twice the annual sales volume, and a large number of new energy vehicles did not enter the sales and public transportation fields. In 2019, the publicity of the audit of the Ministry of Industry and Information Technology showed that enterprises had declared a total subsidy of 237,000 new energy vehicles, and only 207,000 vehicles were approved.

2. In the design of subsidy policy for new energy automobile industry, the market mechanism is insufficient, and the development relies too much on financial subsidies, which leads to the lack of independent innovation motivation of enterprises and affects the sustainable development of the whole industrial chain.

The notice of financial subsidy policy in 2020 announced the extension of subsidy policy and slowed down the pace of slope retreat. It not only shows the government’s determination to support the development of new energy vehicles, but also reflects many problems in the industry, and the development also depends on financial subsidies. If the subsidy is withdrawn, the industry development is likely to enter a bottleneck period, and independent sustainable development cannot be achieved.

In view of the above problems, the government has recently made necessary improvements in the adjustment document. Constantly strengthen supervision, and add more hard audit indicators in the cumulative mileage and battery life of new energy vehicles. Although the addition of these audit indicators has increased the workload of the financial subsidy process for new energy vehicles, it may lead to a relatively slow subsidy for capital settlement in the short term. But in the long run, it can improve the cheating behavior of enterprises and improve the standard of product quality to a great extent, which is a kind of promotion for enterprises to strengthen the research and development of core technologies of new energy vehicles and improve their core competitiveness. Therefore, the government should strengthen the supervision of product quality in the new energy vehicle market, and implement the step subsidy policy, that is, give more financial subsidies to high-quality batteries with longer cruising range, and also improve the efficiency of supervision and the progress of audit and settlement of subsidy funds, so that the subsidy funds can be returned to the first-line enterprises that are actually engaged in R&D as soon as possible.

How does the subsidy policy guide and help the new energy automobile industry

Speaking at the general debate held by the United Nations on September 22nd, the Supreme Leader of president, China emphasized that China’s carbon dioxide emissions will strive to reach the peak by 2030 and be carbon neutral by 2060.

The automobile industry is one of the industries with the highest carbon dioxide emissions. Whether it is metallurgy, chemical engineering, machinery design and manufacturing in the upstream of the whole industrial chain, or transportation, leasing, fossil fuel mining and the life cycle of the automobile itself in the downstream of the industrial chain, a large amount of carbon emissions will be generated.

In addition, as a developing country, China’s automobile industry is also in the stage of rapid development. By 2019, China’s automobile ownership reached 253.9 million, an increase of 21.56 million over the previous year, with a growth rate of 9.3%, and the growth will continue with economic growth. In essence, several new energy automobile manufacturers are traditional automobile manufacturers. The realization of carbon neutrality in automobile industry will be a great guarantee for China to achieve carbon neutrality in 2060. To achieve this goal, it is far from enough to rely on the development of the industry itself and the progress of the market. The government must play the role of a good manager and guide in this process.

In view of the existing subsidy policy of new energy automobile industry in China and the experience of some foreign automobile enterprises that have promised to achieve carbon neutrality, the following suggestions are put forward.

1. The main contradiction in the development of new energy vehicles has changed, and the focus of contradiction in the future development is infrastructure construction. With the large-scale popularization of new energy vehicles and entering thousands of households, the government should be the main promoter of infrastructure construction, either through laws and regulations or through government subsidies.

The financial subsidy policy for the new energy automobile industry should be adjusted with the maturity of the industry itself, and traditional automobile manufacturers should be encouraged to increase investment in the new energy automobile industry and increase the proportion of new energy vehicles. Major traditional automobile brands in Europe are also investing in and researching new energy vehicles. Since the development of new energy vehicles has multiple strategic interests for China, the government should further support the development of new energy vehicle industry.

2. Financial subsidies are limited after all, so the government needs to strengthen the market mechanism design in the subsidy policy while further ensuring financial input, so that new energy vehicles can really be accepted by market consumers.

As the new energy automobile industry in China is still in the development stage, there are still shortcomings in core technologies. Therefore, further financial support is necessary, but we should learn from previous experiences and lessons. On the one hand, we will improve the auditing standards of subsidies for new energy vehicles, such as setting the cumulative mileage index of new vehicles in the next two years, and formulating the policy of step subsidies according to the quality level of batteries, so that subsidies can really flow into enterprises with high-quality new energy vehicles with market competitiveness.

On the other hand, we should fulfill the responsibility of the government as a market supervisor, give full play to the decisive role of the market in resource allocation, strengthen the dominant position of enterprises in the selection of technical routes, and give better play to the role of the government in the formulation of standards and regulations, quality and safety supervision, etc. After all, financial subsidies can only play an auxiliary role. To truly realize the promotion and development of new energy vehicles, new energy vehicles need to be truly accepted by market consumers.

3. Incorporate the assessment standard based on carbon neutrality goal into the audit system of industry subsidy policy, accelerate the construction of carbon trading market, and help enterprises establish a multi-channel and low-cost carbon emission reduction system.

Financial subsidies play an important role in the current development of new energy automobile industry. We can give full play to the guiding role of subsidy policies, and incorporate the assessment criteria based on carbon neutrality goals into the audit system of subsidy policies for new energy automobile industry, so as to promote the process of carbon neutrality in the industry.

If the automobile manufacturing industry wants to achieve carbon neutrality, it is difficult to achieve it only by its own energy saving and emission reduction, which is determined by its own industry attributes. The whole industrial chain of automobile manufacturing industry has carbon emissions, and it is relatively difficult to reduce the carbon emissions. Many links in the industrial chain, such as chemical industry, machinery manufacturing and metallurgy, have high emission reduction costs. Therefore, it is necessary to speed up the construction of carbon trading market and optimize the allocation of carbon emission resources through market mechanism, so as to maximize the overall benefits of society and improve carbon emission reduction and economic efficiency.

(The author is Dean of China Institute of Energy Policy, Xiamen University)

Serious environmental pollution caused by American overseas military operations (in-depth observation)

  A few days ago, the list of the new round of military aid to Ukraine published by the US Department of Defense showed that this round of military aid to Ukraine included depleted uranium bombs for the first time for the use of abrams tanks that the US had previously aided Ukraine. This move by the United States has caused widespread controversy and criticism in the international community. Studies have shown that depleted uranium is radioactive, and long-term exposure will have a serious impact on human health and the environment. The United States dropped depleted uranium bombs in the former Yugoslavia, Iraq and other places, which led to a sharp increase in the number of local people suffering from tumors and other diseases.

  For a long time, American military actions in the world not only directly caused huge humanitarian disasters, but also caused long-term damage to the local environment, leaving behind a large number of toxic and harmful substances, which were serious "criminal acts" both for people’s health and the natural environment.

  "This can be said to be the worst place on earth."

  According to a recent report on the website of Scientific American, the open-air garbage burning pits set up by the US military near bases in many parts of the world have become pollution sources that damage the local environment. Especially in Afghanistan and other places, the toxic substances produced by these garbage burning pits increase the risk of local people suffering from diseases such as cancer and create many environmental pollution problems.

  According to a report by the US Special Inspector General for Afghanistan Reconstruction in 2014, these burning pits are used to burn all kinds of wastes ranging from food waste to paints, metals, plastics and medical supplies, and sometimes they are also used to burn military materials such as ammunition, resulting in toxic smoke containing "particulate matter, lead, mercury, dioxin and irritating gases". These toxic fumes may do harm to the environment and human body. People inhale these pollutants, which will have a negative impact on the human system and lead to asthma and other diseases.

  In a memorandum, the US Air Force described the scene of a garbage burning pit at a US military base in Iraq. "This can be said to be the worst place on earth. These burning pits burn day and night seven days a week, and most of the waste burned in the pits is toxic." In the joint base of Ballard in Iraq alone, the burning pit burns more than 200 tons of garbage every day. A soldier described the smoke in the burning pit as "as thick as the fog in San Francisco".

  A paper from the University of California, Davis pointed out that these garbage burning pits are "the toxic legacy of war". After environmental sampling of the nearby air and soil, it was confirmed that there are several harmful compounds that cause inflammation and body tissue damage. The American Public Health Association pointed out in a statement that Afghan citizens "don’t walk away like the US military, facing the risk of being exposed to pollutants from burning pits every day and have to bear the environmental consequences brought by the war".

  "The US military has never released information about base pollution to the public."

  The US military bases in Japan, South Korea and other places also frequently exposed environmental pollution scandals. The website of the American Stars and Stripes recently reported that a high concentration of toxic compounds — — Perfluorinated and polyfluorinated alkyl compounds (PFAS), which can cause serious health problems. Current research shows that exposure to high concentrations of PFAS may lead to cancer, thyroid disease, liver injury and other major diseases.

  It is reported that many overseas bases of the US military use foam fire extinguishing agents containing PFAS to put out accidents such as aircraft fire. This substance can enter the human body and food chain through water, soil, air and other ways, causing potential harm to human health. A survey conducted by former tianhao II, an associate professor of environmental hygiene at Kyoto University in Japan, found that the PFAS concentration in two apartments near Sagami military supply depot in Kanagawa Prefecture of the US military stationed in Japan exceeded the standard. At the same time, a survey released by a citizen group in Okinawa in February this year showed that among the 387 residents who lived around the US military base in Okinawa and participated in the blood test, 155 people’s blood PFAS exceeded the standard, accounting for about 40%.

  According to the Japan-US Status Agreement, without the permission of the US military stationed in Japan, Japan cannot enter the US military base for internal investigation, which makes it difficult to find out the environmental pollution problem of the US military base, let alone completely solve it. The US military often responds by "not explaining", "not admitting" and "not apologizing". According to an internal report of the US Marine Corps, during the period from 2002 to 2016, there were at least 270 environmental pollution incidents at three US military bases in Okinawa, Japan, and only six of them were notified to the Japanese government.

  These accidents polluted the local land and waterways, but almost none of them were made public. British journalist Jon Mitchell pointed out in his book Poisoning the Pacific Ocean: The U.S. military secretly dumped plutonium, chemical weapons and agent orange that "the U.S. military has never released information about base pollution to the public". Some water sources in Okinawa are seriously polluted by PFAS. "Okinawa people are angry and afraid."

  In South Korea, the US military base in South Korea also exposed environmental pollution problems. According to the agreement reached between South Korea and the United States in 2020, the US military returned the Longshan base in Seoul to the South Korean side, which was converted into a national park by the South Korean side, and the US military moved to the Pyeongtaek base. According to the Korea Broadcasting Corporation, South Korea’s Ministry of Environment plans to return the area at the US military base in Longshan to detect a large number of pollutants such as oil and heavy metals. Among them, dioxin in soil exceeded the standard by 34.8 times and arsenic exceeded the standard by 39.9 times. In May this year, the "Longshan Children’s Courtyard", which was rebuilt in some areas of Longshan Base, was officially opened to the public. According to the Korean National Daily, many parents are worried about the children’s park built on the "poison nest" where the school plans to organize football matches and other activities. A parent said, "Do schools want children to play on polluted land?"

  Many problems arising from the overseas bases of the US military endanger the whole world.

  According to data released by the Quincy Institute for Responsible Governance, an American think tank, the United States has 750 military bases in 80 overseas countries and regions, almost three times the number of American embassies, consulates and missions abroad, and the annual operating cost may be as high as $55 billion. According to Al Jazeera, among these overseas bases, there are about 400 large bases with more than 200 military personnel.

  The British "Eye of the Middle East" news network said that the US military bases are all over the world, and the US military consumes more energy than any other institution in the world, and it also produces more greenhouse gases than many countries. According to the data released by the Watson Institute of International and Public Affairs of Brown University in 2019, since the "war on terror" in 2001, the US military has produced 1.2 billion tons of greenhouse gases, which is "one of the largest greenhouse gas emitters in the world".

  The US investigation website "intercepted" the report that the US military footprint caused direct damage to the Afghan environment. The US military released toxic pollutants into the air, which made Afghan civilians sick. The environmental damage caused by the US military in Iraq is even more serious. The war not only led to a sharp increase in carbon dioxide emissions, but also the use of depleted uranium ammunition by the US military led to an increase in the incidence of cancer among local people and serious birth defects among children. "Simply put, the American war policy has poisoned the earth." "Intercept" website reporter Murtaza Hussain said. Some American media pointed out that "the US military is one of the biggest polluters in human history, but its role in causing climate change is often ignored by researchers".

  David wain, an American writer, pointed out in his book "American Overseas Military Bases: How They Harm the World" that the number of American overseas military bases ranks first in the world and is still expanding in different forms. The overseas bases of the US military have intensified geopolitical tensions, and have also spawned many problems such as violent crimes, environmental pollution, trampling on sovereignty, and destroying the economy, which have harmed the world beyond imagination.

Tencent JD.COM jointly announced that the upgrade of Jingteng plan will fully open up online and offline marketing scenarios.

Lin jinghua, vice president of Tencent

On April 17th, Tencent and JD.COM jointly announced once again that the Jingteng plan jointly created by the two parties will be upgraded to version 3.0. What is significantly different from the previous one is that Tencent’s WeChat official account, applet, payment and other tools and JD.COM’s membership system, supply chain, logistics and financial system will be used to fully open up online and offline marketing scenarios, realize three major upgrades of data, scenarios and links, and help brands to track the growth path of brand users online and offline, and realize refined marketing capabilities. At present, more than 300 cooperative brands have joined, and maintained a reinvestment rate of more than 50%. The exposure of tens of billions of brands covers nearly 100% of Internet users in China.

Lin Jinghua, vice president of Tencent, said: "Internet companies will play the role of" hydropower coal "and" toolbox "in the retail industry, helping retailers to improve the efficiency of full-link operation from customer acquisition, promotion and transformation to customer operation, optimize the user experience, and help retailers maximize the value of connecting users. "

"Facing the future retail, JD.COM and Tencent will work together to open up data, scenarios and values for the industry and drive the evolution of the retail industry. As the locomotive and practitioner of innovative marketing, the upgrade of Jingteng Plan represents the breaking of retail marketing boundaries and brings an innovative model of unbounded and integrated retail in the future. " JD.COM Group CMO Xu Lei said.

JD.COM Group CMO Xu Lei

Three Breakthroughs Connecting Lines Online and Offline Jingteng Plan 3.0 Opens User-centered Refined Marketing

As a complete solution provided by JD.COM and Tencent for the retail industry, the Jingteng plan, which landed in marketing, can be said to be the earliest and best practice. From 1.0 to 3.0, Jingteng Plan has achieved a qualitative leap and has been recognized by many well-known brands.

3.0′ s Jingteng plan has realized a more diversified combination of data sources, especially the all-round integration and opening up of online and offline. Yan Weipeng, vice president of JD.COM Group and president of Business Promotion Division, said: "Brands can store their own first-party data on the cloud and build their own exclusive data management cloud; User-centered link insight mode realizes the connection of all links, online and offline nodes; The most important change comes from data analysis. Jingteng Rubik’s Cube+upgrades the insight to the whole network scope, and provides guidance on the whole consumption journey, providing optimization suggestions and guidance for the brand’s user cultivation from a panoramic perspective. "

Data upgrade-multi-data precipitation, open integration

Through cooperation and upgrading, the data capacity will be richer, more diverse and more closed-loop, and JD.COM shopping data, Tencent social data and brand owner-owned data will be integrated into the private data cube, and brand assets will be formed by precipitation. Open up rich data application tools for brands, form a complete ecosystem of data precipitation, data decision-making, data application and data return, and realize precise marketing with the help of big data intelligent algorithms.

Scene upgrade-IP platform activities help marketing scenes get through

Around Tencent’s omni-directional traffic scene, combined with IP platform activities, based on JD.COM users and content ecology, the marketing scene was created and linked. Based on data insight, we can get through the smooth information transmission online and offline, and combine the ubiquitous scenes online with the feeling of offline real experience to achieve three-dimensional access to users and continuously cultivate users, bringing consumers a consistent consumption experience. For example, "Dove" through the Jingteng plan, during the activities jointly created with well-known game IP, the number of store followers increased by 245% month-on-month, and the overall ROI increased by 131% compared with historical activities.

Link upgrade-long-term tracking of brand users’ growth path

Jingteng Plan 3.0 will break the boundary between advertising exposure and e-commerce transformation, evaluate the advertising effect in the whole link, not stick to the evaluation system of "brand" or "effect", and evaluate the advertising revenue by "e-commerce transformation+brand volume". In addition, it will build a brand user cycle cultivation model, gain an all-round insight into the relationship between users and brands, continuously measure the cultivation effect of brand users, and then promote the consumption journey.

Many brands have felt the value of link upgrade. As a representative of high-end brands, how to accurately tap new high-potential users is the bottleneck Dyson encountered in China brand promotion. Through Jingteng Plan, Dyson’s purchase behavior increased by 192% and purchase behavior increased by 242%.

Create a future retail social+e-commerce to open up data, scenarios and values

The development history of the retail industry is the process of getting close to consumers: from the traditional retail era, the platform e-commerce era, to today’s era of integration of the whole scene and the whole process. No matter which stage, taking users as the center and providing the latest and highest quality consumer experience is always the core topic of the retail industry.

Nowadays, consumers in China show new characteristics of the times: digitalization, personalization, scene diversification and socialization, which not only stimulate the unlimited business opportunities of the retail industry, but also bring challenges. At present, brands are facing three core pain points-multi-party data isolation, fragmentation of marketing scenarios, and hard to measure the effect. JD.COM and Tencent will start with the scene, data and value, open up the three lifelines of the retail industry, and help online and offline retail enterprises to upgrade their infrastructure professionally.

The biggest difference between Jingteng Plan 3.0 and the first two stages is that online and offline data are opened and unified, which can reach users in three dimensions and realize the exchange of online and offline users’ rights and interests. This is also based on the joint exploration of online and offline integration between JD.COM and Tencent in the past year.

The first is to get through the data: get through the data assets of users and businesses, achieve unified online and offline operations, aggregate and analyze the data precipitated from different scenarios, and realize "knowing people, goods and fields" to achieve accurate matching. Let offline users get accurate product recommendations, so that offline businesses can stock and select products more efficiently.

The second is to open up the scene: the future retail scene will gradually eliminate the boundaries between time and space, including online shopping scenes, offline channels, WeChat channels and so on. The "Cloud CRM" project jointly developed by JD.COM and Tencent helps brands realize the linkage between online and offline users through platform tools such as system, marketing and data, and improves the level of digitalization and marketing scenes of their users.

The third is to open up value: integrate user relationships and assets in different scenarios to help brands provide a better consumer experience. For example, through the integration of membership system, users can enjoy similar status and rights in different scenarios. The opening of the membership system is equivalent to binding the rights and interests of different scenarios, which can greatly improve the loyalty of users to the whole value system.

Since last year, JD.COM and Tencent have jointly invested in retail enterprises such as Vipshop, Wanda, BBK, etc., and all of them have carried out in-depth cooperation in building new capabilities, building a "digital" operating system and creating a new ecology around online traffic, offline technological innovation and supply chain, so as to reshape the value chain of the retail industry.

At this conference, the two sides also announced a brand-new "Jingteng Program Partner Program", hoping to explore new solutions and new future of brand marketing with more partners. Enterprises participating in the program will be given priority to get the experience qualification of Jingteng Rubik’s Cube+and the most advanced core competence of Jingteng, and in addition, they can enjoy the exclusive service of vertical customization according to the marketing purpose of the brand.

Guests from JD.COM and Tencent jointly launched Jingteng Plan 3.0.

More and more Internet companies are opening their resources, technologies and capabilities to all aspects of the industry, and retailers are bound to realize the digital transformation of people, goods and fields through the opening of data, scenes and values. Tencent and JD.COM will continue to build an omni-channel, all-scene, all-process digital solution through various forms of cooperation, create an open, friendly, resource-sharing, platform-sharing, and achievement-sharing retail ecosystem, and reshape the value chain of the retail industry in the future.

 

Source: North Night New Vision Network reporter Meng Huan

Returning to the Lunar New Year file, Xiaogang Feng’s "If You Are the One 3" will create another box office miracle?


Special feature of 1905 film network As the third part of the classic romantic comedy "If You Are the One" series, "If You Are the One 3" was set as a surprise on December 30, and it struck again after 13 years. The plots of the first two films are prequels, and the final chapter of the love story of Roi (Ge You) and Liang Xiaoxiao (Shu Qi) is continued.


The film If You Are the One 3 is directed by Xiaogang Feng, starring Ge You and Shu Qi, starring Fan Wei, Li Chengru, Yun-peng Yue and Chang Yuan, and starring Yao Chen, Guan Xiaotong, Wu Yi-cong and Yu Shuxin. The stars gather to celebrate the New Year in 2024, and Feng’s comedy returns strongly, and then goes to the New Year’s Eve appointment with the audience.


Meet in New Year’s Eve, Feng’s comedy returns to the New Year’s Eve file.


When it comes to Chinese New Year’s Eve, I can’t get around the name Xiaogang Feng.


In 1997, Xiaogang Feng swept 36 million box office with a comedy film called Party A and Party B directed by ordinary citizens, which officially opened the concept of "Chinese New Year’s Eve". In 1998, the New Year film "Be there or be square" set a box office myth with a box office score of over 40 million.


Since then, the style of Feng’s comedies has been basically established, and every year, as long as there are Xiaogang Feng’s works, everyone will pay attention to them. Endless in 1999, Big shot in 2001, Mobile Phone in 2003 and world without thieves in 2004 all drew irreplaceable symbols on Feng’s comedies.

Since then, Xiaogang Feng has successively released such films as Assembly, If You Are the One 1 and 2, Private Order and Fanghua in the Lunar New Year stalls, which brought many unforgettable memories to the audience.



During the 22 years from 1997 to 2019, Xiaogang Feng won 8 box office titles. In the eyes of many people, watching a Xiaogang Feng movie during the Lunar New Year is as indispensable as eating jiaozi during the Spring Festival.


This year, director Xiaogang Feng returned to the Lunar New Year file with a strong lineup of If You Are the One 3 and a brand-new story, and returned to the audience’s field of vision in the long-awaited eyes. This year, the New Year’s Eve stars celebrated the Lunar New Year and once again witnessed the sincere love.



AI and love, Xiaogang Feng recreates love classics with the original team.


"If You Are the One 3" has not only the return of the hero and heroine Ge You and Shu Qi, but also the gathering of old friends such as Fan Wei, Yao Chen, Guan Xiaotong and Wu Yi-cong in the first two films, and the joining of popular new stars such as Yun-peng Yue, Esther Yu and Chang Yuan, with a super star lineup to accompany the audience to celebrate the New Year.


This film is also the 21st cooperation between Xiaogang Feng and Ge You. In the interview, Director Xiaogang Feng also mentioned the feeling of cooperating with Ge You, an old partner again. "It is trust, and working with him is very tacit, and his performance of the role and expression of lines have added points to the script." The tacit cooperation is also the reason why everyone likes Ge You’s performance and Xiaogang Feng’s comedy works.



As can be seen from the preview of the current release of If You Are the One 3, the time of the film is set in 2031, and Lao Fan (Fan Wei) has developed an artificial intelligence person who can be confused. In order to solve Roi’s lovesickness, Lao Fan has customized an intelligent person to smile for Roi. In the process of laughing and getting along with intelligent people, Roi developed vague feelings. At this moment, I really smiled back. The existence of two smiles made Roi in a dilemma. How should he choose? And what to do with true and false smiles?



In terms of subject matter, the AI girlfriend in this film is closely related to the artificial intelligence in the recent fire. It can be seen that director Xiaogang Feng is as prophetic and forward-looking as ever. In fact, as early as the Spring Festival Evening sketch in 1996, director Xiaogang Feng explored the topic of artificial intelligence people.



"But at that time, the 4-minute sketch was limited, and this film was a very interesting attempt. How to get along with Roi and intelligent people in the movie and how to fight with each other in life?" Director Xiaogang Feng shared his choice of the theme of artificial intelligence people in the interview.



Dare to innovate is also an important reason why director Xiaogang Feng’s works can continue to be liked by the audience. If You Are the One 3 uses the most popular "dopamine" style in the picture color, which brings the audience a refreshing visual experience compared with the fresh and natural styles of the first two films.


Director Xiaogang Feng said, "The green floor, blue walls and yellow sofa in the film actually show that the film is a somewhat whimsical story, and I also hope that the film can have some sense of alienation from real life, and the colorful pictures and stories can complement each other."



Regarding the netizen’s message that "Feng Dao is going to the young market", Director Xiaogang Feng also replied that "If You Are the One 3" is actually a movie that spans all ages, suitable for both young friends and middle-aged and elderly friends. " The release of "Fanghua" in 2017 caused a wave of memories of middle-aged and old friends, which also proved that middle-aged and old people in the current movie market have a strong demand for watching movies, but there is no movie suitable for them.

In this film, the unrelenting love, the sighing marriage, and the friendship of gathering, parting and parting are also topics that can arouse the discussion of all ages. The audience who have seen If You Are the One can now find the memory of "If You Are the One" in the third film.



"If You Are the One 1, 2" is very good in word of mouth, and the box office results are also quite eye-catching, ranking in the top ten in the box office records of that year. "If You Are the One 3" is also a sincere work, so what surprises will it bring us? I look forward to seeing you in the cinema on December 30.


Health and Health Commission: Vaccination of influenza vaccine can be scheduled and deployed in time to better ensure the use of the people.

  Cctv newsOn January 25th, a press conference was held in National Health Commission to introduce the prevention and control of infectious diseases in winter and spring and the prevention and response of common diseases during festivals. When answering a reporter’s question, the relevant responsible comrades of the Health and Health Commission and the first-line medical experts said that the supply of vaccines is adjusted at any time, and there is no such situation that individual places are always nervous.

  Reporter: What are the main types of influenza viruses this year? How dangerous is it compared with last year? Now it has become a hot topic on the Internet. Are there some misunderstandings or excessive panic among the masses? Are there any new measures for prevention and control this year? Are there any new measures on the vaccine?

  Li Zhongjie, a researcher at the Center for Disease Control and Prevention of China: There are four types of influenza viruses: A, B, C and D. There are two kinds of seasonal influenza that can spread continuously in the population: A and B. According to the monitoring results of influenza virus in winter and spring by the national influenza surveillance network, influenza A (H1N1) is the main epidemic at present, with influenza A accounting for the vast majority, more than 90%, and influenza B is very low.This year’s epidemic pathogens are very well matched with the influenza vaccine strains we recommend to vaccinate.Through the antigenicity monitoring of influenza virus, we have not found any changes in antigenicity that affect the epidemic of influenza this year, soThe vaccine has a good protective effect on this year’s flu.

  Seasonal influenza is the stage of high incidence of people in winter and spring. This year’s monitoring of hospitalization, including the monitoring of severe cases, did not suggest a significant increase or abnormality. Seasonal influenza is a common disease in the population, and it is a disease that people are generally susceptible to. What needs to be paid attention to is thatChildren under 5 years old, especially children under 2 years old, elderly people over 65 years old and patients with chronic diseases such as chronic respiratory system, chronic diabetes and cardiovascular system, have a higher risk of complications, so special attention should be paid to preventing influenza.China CDC issued guidelines for influenza vaccination before the arrival of the epidemic season in 2018, which focused on strengthening protection for these groups of people and made relevant suggestions.

  Song Shuli, spokesperson of the National Health and Wellness Committee and deputy director of the Propaganda Department:Our supply of vaccines is adjusted at any time, and there is no such situation that individual places are always nervous.andVaccination can be made by appointmentYes, by making an appointment to understand the demand more accurately, you canPut the vaccine in place in time, so as to betterEnsure that the people have access to vaccines.

Luxury and practicality coexist, blue electric E5 PLUS official picture exposure, new choice for family travel

BluePower E5 PLUS, the official picture of this model has also been made public, bringing a fresh look to the family travel market. With its unique design concept and excellent performance configuration, BluePower E5 PLUS will undoubtedly become the new favorite of family travel.

As can be seen from the official picture, the design of the Blue Electric E5 PLUS is full of modernity and technology. The body lines are smooth, and the overall shape is both sporty and stable, perfectly integrating the practicality and fashion sense of a family car. The unique body color is even more dazzling under the illumination of light, showing an extraordinary visual impact. The design of the front part is concise and lively, and the details are exquisite, highlighting the brand’s ultimate pursuit of quality.

In terms of interior, the blue electric E5 PLUS is also eye-catching. The interior is spacious and the seat layout is reasonable. Whether it is a five- or seven-seat version, it can easily meet the needs of family travel. The seats are made of high-quality materials, which are comfortable to touch and have good support, providing passengers with a pleasant ride experience. At the same time, the car is equipped with a series of advanced technology configurations, such as high definition touch screen, intelligent voice system, panoramic sunroof, etc., allowing drivers to enjoy the convenience and fun brought by technology during driving.

In terms of space utilization, the Blue Electric E5 PLUS shows its unique wisdom. The interior space is maximized, and it can be easily handled whether it is manned or loaded. In particular, the space layout of the seven-seat model is flexible and changeable, and the second and third rows of seats can be easily folded down to maximize the use of space. In addition, the new car is also equipped with rich storage space and convenient practical configurations such as electric tailgates, making travel easier and worry-free.

In terms of power performance, the Blue Electric E5 PLUS also performs well. It is equipped with an efficient and environmentally friendly power system, providing drivers with strong power output and smooth handling experience. At the same time, the new car is also equipped with a number of active safety technologies, such as intelligent driver assistance systems, all-round airbags, blind spot monitoring, etc., to provide all-round safety protection for family travel and make drivers feel more at ease.

The grand launch of the Blue Electric E5 PLUS and the display of official pictures have undoubtedly brought new vitality and opportunities to the family travel market. This new car is bound to lead the new look of family travel with its high value, high quality, innovative space design and excellent comfort and safety. More surprises are expected, let us witness the new experience and infinite charm brought by the Blue Electric E5 PLUS for family travel.

Blue Electric E5 PLUS official map released in shock, the choice of family travel quality

As a new masterpiece of family travel, it is ready to set off a craze in the pre-sale at the end of September. This model not only fuses modern technology and design aesthetics, but also becomes an elegant choice for future family travel with its practicality and comfort.C: UsersQuietDesktop4.jpg

From the exterior design point of view, the blue electric E5 PLUS adopts a minimalist and futuristic design language, and the body lines are smooth and tense, showing a unique dynamic beauty. The unique Aurora green body color is even more dazzling in the sun, adding a touch of bright color to the vehicle and highlighting the owner’s taste and personality.C: UsersQuietDesktop8.jpg

Inside the car, the spacious space of the Blue Electric E5 PLUS is eye-catching. The flexible switching of the five-seat and seven-seat layout meets the travel needs of different family members. Whether it is a daily commute or a weekend trip, it can be easily handled. The comfort and support of the seats in the car have been carefully designed to allow passengers to enjoy the warmth and comfort of home during the journey.C: UsersQuietDesktop1.jpg

In addition to the comfortable space design, the Blue Electric E5 PLUS is also outstanding in performance. It is equipped with an efficient powertrain, which not only provides strong power output, but also ensures excellent fuel economy. At the same time, the vehicle is also equipped with advanced intelligent driver assistance systems, providing drivers with a more convenient and safe driving experience.C: UsersQuietDesktop2.jpg

As the pre-sale approaches, the Blue Electric E5 PLUS is attracting the attention and expectation of more and more families. This model not only represents the Blue Electric brand’s deep understanding and accurate grasp of family travel, but also shows the brand’s keen insight into future travel trends. Looking forward to the pre-sale craze of the Blue Electric E5 PLUS sweeping through, let’s witness the bright bloom of this new model of family travel together!C: UsersQuietDesktop3.jpg

Ruan Jingtian transforms the new film into a dark horse! And these idol factions turn around gorgeously


1905 movie network feature Douban 8.2 points!It set the highest score for a Chinese-language crime film in the past six years, and word-of-mouth helped its box office to reverse its decline from Friday to Sunday. It successfully exceeded 100 million yuan in its first week of release.


Among them, the role of Chen Guilin is widely praised. The hair is messy, the beard is unshaven, the former domineering president has changed his handsome image, the action drama punches to the flesh, the inner drama is delicate and moving, and the acting is very emotional.


From the rich young master Ji Cunxi in "I’m Destined to Love You" to the ruthless criminal Chen Guilin in "The Three Evils Removed in the Week", Ruan Jingtian’s changes over the years are enough to make him tear off the idol label on his body.



Ruan Jingtian was just a microcosm of the idol faction’s successful transformation.


In recent years, playing the "Invincible Shan Baomei" indifferent chef has become popular with the film and drama series "Detective Chinatown", which has shown cosmetic acting skills; with the role of "I May Not Love You" Li Daren, who has fascinated thousands of girls through the black humor film "Chirp", he has shown his comic talent; in a variety of idol dramas, he has been rolling for many years and is unwilling to be an actor, becoming the producer of the film and the producer of the series "The Lanterns".


The elite male gods and girls in distress who once dominated the screen in the idol dramas of Taiwan, China, are now turning around gorgeously.



masterpiece star making


In the early 2000s, the story concept of the Japanese manga drama "Spicy Teacher GTO" and the adolescent problem of "Spicy Fresh Master" officially opened the prelude to the dominance of Taiwanese idol dramas. In 2001, "Meteor Garden" broke the TV series rating record in Taiwan with an average rating of 6.99. Four years later, the record was broken by "Prince Turns Frog" with the highest average rating of 7.09; in 2008, "Fated to Love You" became the new viewing record holder with the highest average rating of 10.91; in 2011, "I May Not Love You", which won several blockbuster awards, set the final highlight of the puppet.


Looking back at the heyday of the Taiwan puppet, the drama of the overbearing president falling in love with Cinderella took turns. "Green Forest", "Next Stop Happiness", "Smile Pasta", "Shepherd’s Star", "Invincible Shan Baomei", "The Ultimate Class" series were all the rage, affecting the youthful growth of a generation.,, Ruan Jingtian, Chen Bolin, Qiu Ze,,,,, and so on all got the light of the Taiwan puppet and became the new generation of artists in Taiwan who were highly sought after at that time.



The driving force behind "Prince Becomes a Frog" and "I’m Destined to Love You", known as the godmother of idol dramas in Taiwan, said of Taiwan puppet production that when filming in Taiwan, you know which channel to broadcast on at the beginning, "because the platform has already been set, and the artist will be braver. As long as the script is good, the newcomer can have a good chance." She admitted that the idol drama does not have to rely on the cast, but on the well-polished script. Taiwan TV stations will evaluate the popularity and future of the newcomer, and are willing to let the newcomer play a good role. The producer finalizes the actor according to the role fit, and after knowing who is the protagonist, it will help him make it more attractive.


According to public data, the average annual production of Taiwan puppets at its peak exceeded 100. From 2004 to 2013, the mainland imported an average of 16.3 Taiwan dramas per year, accounting for 19.7% of all imported dramas. This means that it is not an accident that Taiwan puppets make stars. Rich performance opportunities and broad development space, coupled with ingenious characters and characters, have allowed a large number of newcomers to emerge and even become famous all over Asia. They have eaten up the dividends of their characters and have high popularity. They are undoubtedly the darlings of Taiwan puppets in their glorious era.



However, with the decline of the puppet, how to adjust the track or achieve transformation has become a problem that the idols have to face.


Because the star "Star Picking" entered the entertainment industry as early as 2004, he chose to go north to develop. Before that, he had shot 7 Taiwan dolls such as "Dolphin Bay Lovers", "West Street Youth" and "Thousand Gold Percent" within a year, and he belonged to a place in the idol circle in Taiwan. After coming to the mainland, he has successively obtained different types of performance opportunities such as "Legend of Immortals and Swords 3" and "New One Cut Plum", creating a new career peak and becoming a pioneer for Taiwanese idol actors to successfully move to the mainland.



Around 2011, on the one hand, the homogenization of the subject matter caused the audience’s aesthetic fatigue, and on the other hand, due to the impact of film and television works in the surrounding areas and the impact of brain drain, Taiwan puppet faced internal and external troubles, and its difficulties became increasingly prominent. A large number of film and television practitioners in Taiwan embarked on Huo Jianhua’s journey and went north to explore new paths.


The co-directed "Love Awakens" by two Taiwanese directors Shen Yi ("The Wedding Dress of the Kingdom of Heaven" and "Shepherd’s Star") and ("The Third Part of Huanzhu Gege" and "New Huanzhu Gege") helped Qiu Ze gain popularity in the mainland; "Bad Smile Flower" director Zhang Boyu’s "The Price of Winning Women" starred Chen Jon, and Mingdao Studio participated in the production… Whether in front of the stage or behind the scenes, the former puppet creators are trying their best to re-explore their position in the mainland.



In addition to the series, there are also representatives who have moved to the film industry.


Through the "Love White Paper", Ruan Jingtian made his debut with a large number of fans; after winning awards and recognition for his action movie "Monga", he bravely went to the mainland to shoot and other works; he has participated in other Hong Kong-made films; and has also received more attention through such works.



Although many actors have also returned to Taiwan to continue filming idol dramas during the process of adjusting the track or achieving transformation. But whether they move to the mainland or stay in China, whether they focus on the small screen or the big screen, it is not difficult to see that they have always been committed to getting rid of a single type of performance and boldly exploring diverse development possibilities.


Deepening Transformation


Nowadays, it has been more than a decade since Taiwan puppet highlights were lost, and Chinese Taiwanese idol actors have also undergone a reshuffle.


Returning to the family, Liwilliam,, is in a semi-retired state, Wang Xinling, and Chen Qiaoen have appeared in variety shows or live broadcasts, Zhou Yumin, and Zheng Yuanchang have difficulty setting off water, and Ming Dao and Zhang Dongliang have bluntly stated that there is no drama to shoot, so they can only seek exposure opportunities through "Actors Please Take Place" and "Infinite Beyond Class 2".


Faced with the growth of age and the impact of younger generations, almost every Taiwanese actor who has a Taiwanese puppet as a "pension insurance" will eventually be unable to escape the fate of being swept away. Compared with Yan Chengxu’s controversial performance as a domineering president in "Summer Flower" at an "advanced age", the development space of Taiwanese puppet actors who resolutely take the road of transformation to the end is obviously broader.



In the role of illegal intermediary Lin Yousheng in "Pursuit" and ruthless criminal Chen Guilin in "Three Evils in the Week", Ruan Jingtian’s role in recent years is not only sloppy and rugged in appearance, but also complex in character core. Lin Yousheng is doing illegal activities while having good intentions and loving his girlfriend deeply; Chen Guilin seems ruthless, but in the process of re-finding the value of life, he is also trying his best to save innocent people. Ruan Jingtian plays these two roles very layered.


In an interview with 1905 Film Network, he said that the movie roles he encountered in the past year or two seemed to be echoes of past life stages, forcing him to face the loneliness and weakness he once had. Each role is a new challenge, and he "forced" himself to continue to improve.



Having played a gangster who is not doing his job properly, and a father with intellectual disability in "The Best Meeting", coupled with the successful portrayal of the taciturn and thoughtful Lin Mo in the online drama "Detective Chinatown" series, Qiu Ze has successfully shown more profound performance skills in recent years, and has taken a big step on the road of transformation;


In addition, Hua Tuo in "The Next Stop of Happiness" turned into a hard-working mute in "Fudu Youth", and Wu Dianren, who did not have a single line throughout the process, performed a reborn performance; from the exquisite white-collar worker in "I May Not Love You" to the funny black police officer with long hair tied in "Chirp", Chen Bolin also showed new possibilities as an actor.



In terms of actresses, Zhang Junjun and Lin Xinru have both become more behind-the-scenes creators. The former handed over the first production of "Hunted" last year, while the latter created the series "The Lanterns Are First Up" as producers.


After Zhang Junjun’s highly contrasting performance experience in works such as "The Best Encounter", many people have forgotten her early experience as a cameo in "Meteor Garden 2".


For a long time, it has been revolving around ancient costume romance dramas and modern idol dramas, and in recent years, it has also made people’s eyes shine through "Our Distance from Evil" and "Her and Her."



Represented by "The Distance Between Us and Evil" and "The Algorithm of Justice", the rejuvenated Taiwan drama has been freed from the shackles of the subject matter, the types have become diverse, and the core has become more profound; represented by "When a Man Falls in Love", "Fudu Youth" and "Removing the Three Harmies in the Week", Taiwanese films have continuously strengthened cooperation with creative forces such as Hong Kong and Malaysia.


The important position of the Chinese film and television circle is showing a trend of a hundred flowers blooming, objectively providing rich opportunities for the transformation of idol actors.



The idol factions that once dominated the screen are now turning around gorgeously, which is undoubtedly an excellent transformation for the Chinese film and television industry. I believe that their acting skills are becoming more and more perfect, and they will continue to become the backbone of the Chinese film and television industry in the future, handing over more excellent film and television works.


Fan Bingbing uses the transformation of "Wheat Field" to open the Shanghai International Film Festival

The 12th Shanghai International Film Festival will open on the 13th. It is reported that the number and quality of blockbusters in this year’s screenings are satisfactory. The overseas blockbusters that were not introduced last year will almost burst into the big screens of various cinemas in Shanghai within a week, and domestic films will also break through with a strong leap forward. Actress Fan Bingbing will bring four works "Wheat Field", "Perfect", "October Siege", and "East Wind Rain" to the festival, among which "Wheat Field" will be the opening film for the Shanghai Film Festival.



Fan Bingbing

"Wheat Field" is the six-year sword-sharpening work of director He Ping. This ancient costume blockbuster with the historical background of the Battle of Changping, the most important battle in the Warring States Period, was previously unveiled on AFM (AmericaFilmMarket), the world’s largest film trading market in Los Angeles, USA, and won praise and attention from overseas media and international buyers. The opening of the Shanghai Film Festival has attracted the attention of domestic filmmakers and media. Critics regard "Wheat Field" as the most anticipated Chinese blockbuster after "Red Cliff", and industry insiders who have watched the film say that Wheat Field can be called Fan Bingbing’s transformation work.



In "Wheat Field", Fan Bingbing plays the female city lord, getting rid of the ever-changing colors of many previous movies, with long hair in clear water, linen clothes, and light color without makeup, which can be called the most beautiful and authentic appearance of Fan Bingbing since the film. In the exposed trailer of "Wheat Field", the picture texture is magnificent and majestic, the soundtrack is like poetry, and Fan Bingbing’s performance is vivid and atmospheric, explaining the gentle intestines of the female city lord. According to industry insiders who have watched the film, in "Wheat Field", Fan Bingbing’s calmness, calmness and tension are worthy of recognition, which will make people remember Fan Bingbing’s performance as a work and a true transformation.

It is reported that the creators of "Wheat Field", He Ping, Fan Bingbing, Huang Jue, Wang Xueqi, etc., will personally attend this film festival to promote the film’s unveiling, and "Wheat Field", which has been kept strictly confidential, will eventually meet the audience for the first time.


Looking at BYD from the Long-term Perspective behind the Release of "Yunnian"

   ■Xing Rui  

  Innovation is endless.
  
  On April 10th, BYD once again made a major technological breakthrough — — With the release of the "Cloud" system, the industry marveled at the high efficiency and ability of BYD’s self-developed technology, and at the same time marveled at the "wide and deep" moat of BYD.

Than 1

  Wang Chuanfu, chairman and president of BYD Group, made an image metaphor for the technical release of "Yunqi". He said that BYD has fished up another "fish" (from the "technical fish pond").  

  "Cloud chariot" means more than "from zero to one"
  
  It is no exaggeration to describe this year’s auto market as "big wind and waves", but no matter how big the wind and waves are, they can’t stop the pace of the strong. After winning the title of China auto market in 2022 with sales of 1.8 million vehicles, BYD still maintained its strong style in the first quarter of this year, with monthly sales exceeding 200,000 vehicles, accounting for nearly 40% of the new energy vehicle market. Behind the sales volume is the full-stack self-research technology that supports BYD to get out of the "big bull" market — — Blade battery, CTB technology, easy quartet, BYD step by step, on the road of technological innovation, "braving the wind and waves."
  
  Now, BYD has taken another big step on the road of self-developed technology: On April 10th, BYD released the world’s first new energy exclusive intelligent body control system — — "Cloud chariot". As the latest achievement of full-stack self-research, "Yunnian" marks that BYD has become the first China automobile enterprise to master the intelligent body control system independently.
  
  "Cloud chariot" is taken from "Wei Shu": "The cloud chariot worships the cool, and the royal banquet is peaceful". Among them, the "chariot" is the ancient emperor’s car. The "cloud" symbolizes the creation of a lighter and more stable driving experience with intelligent technology. It not only has the ultimate pursuit of travel in ancient times, but also integrates modern advanced technology, which is also the "Chinese new luxury" refined by Wang Chuanfu.

Than 2

  "Yunqi is China people’s own body control system." Wang Chuanfu said: "The birth of Yunqi has rewritten the history that body control technology relies on foreign countries, filled the domestic technical gap and achieved a breakthrough from 0 to 1. On the other hand, ‘ Yunqi ’ Beyond the foreign technical level, it stood in the leading position in the industry as soon as it debuted, completed the upgrade from 1 to 2, and climbed another peak. "  

  "You choose the route, and leave the rest to Yunqi."
  
  Wang Chuanfu’s speech was interrupted several times by warm applause on the spot. One time, when he introduced the origin of "Yunqi" (three-dimensional thinking of vertical direction control), he said: "You choose the route and leave the rest to Yunqi." What heroism and technical confidence this is.
  
  "Easy Sifang" is a heavy technology released by BYD at the beginning of this year, which can realize four-wheel independent drive and effectively avoid the "secondary injury" caused by flat tire during high-speed driving. Only three months later, BYD’s "Cloud chariot" eliminated the "secondary injury". In a video demonstration that looked up at U9 as an example, U9 with a flat tire could still run stably on three wheels.
  
  In Wang Chuanfu’s lecture, BYD’s "cloud" technical idea became clearer and clearer, breaking the original "convention" for the vertical control industry of the car body — — Instead of starting with a single technology or hardware, a systematic solution is adopted to upgrade the "vertical and horizontal two-dimensional" control to the "vertical and horizontal three-dimensional" control, which is like plugging the electric and intelligent "wings" into the vertical control of the car body.
  
  "Cloud chariot" can effectively restrain the change of body posture, greatly reduce the risk of vehicle rollover and reduce the sitting displacement of drivers and passengers. At the same time, the cloud chariot system can effectively protect the car body under complex road conditions such as snow, mud and water, avoid the collision damage of the whole car caused by terrain, improve the comfort and safety of driving, and realize the double protection of people and cars.

Than 3

  The "Yunqi" product matrix includes Yunqi -C, Yunqi -A, Yunqi -P and other products, which will greatly enhance the driving experience of consumers from the dimensions of comfort, control, safety and off-road.  

  Yunqi -C: Yunqi -C intelligent damping body control system realizes the perfect compatibility of vehicle comfort and sportiness. Yunqi -C hardware has been installed on some configuration versions of BYD Han, Tang and Tengshi D9 models, and will be upgraded to Yunqi -C system through OTA.
  
  Yunqi -A: Yunqi -A intelligent air body control system makes the whole vehicle have the ultimate comfort, support and passability, and sets a new benchmark for luxury. Take the first leap N7.
  
  Yunqi -P: Yunqi -P intelligent hydraulic body control system can realize super-high lift, four-wheel linkage and camping adjustment, and create a new peak of luxury off-road in the world. First take a look at brand U8.
  
  Wang Chuanfu summed up the safety upgrade brought by "Yunqi" quite well. He said, "Let the luxurious ceiling be higher and the bottom line of safety be firmer."
  
  "Super technology" opens the door to the new world
  
  At the end of the conference, it was an essential "egg".
  
  Looking up at U9 equipped with cloud -X technology came to the center of the stage with an unprecedented "swing" posture. Finally, it completed the appearance show with a four-wheel simultaneous jump from the ground.

Than 4

  The seemingly simple jumping and swinging is actually the Yunqi -X full-active body control technology, which can realize high-order functions such as "0" roll, "0" pitch, three-wheeled driving, vehicle dancing and in-situ take-off, and represents the highest level of the global body control system.  

  Lian Yubo, executive vice president of BYD and president of Automotive Research Institute, simply summed it up as "a small step for car body control and a big step for comfortable travel." He said that Yunqi intelligent body control system is a super technology with both extreme experience and extreme safety. It will bring subversive improvement to the driving experience with excellent genes of high intelligence, safety protection, stable driving and full coverage to ensure the safety and stability of the whole vehicle.
  
  It can be said that technology will always be BYD’s "bottom logic", with 69,000 technicians and 28,000 authorized patents, and the accumulated investment in research and development exceeds 100 billion yuan … … These figures, Wang Chuanfu is like a few treasures, and he is also proud of it. He believes that BYD’s self-developed technology is a necessary and correct choice to maintain its iterative ability. "We are fighting for engineers, fighting for the ability of vertical integration, fighting for market strategy and fighting for scale advantages." The word "fight" shows the fierce market competition and BYD’s sense of urgency to seize the day. With the geometric growth of R&D investment, BYD’s "technical fish pond" is getting bigger and bigger, its technical reserves are getting richer and richer, and its confidence in participating in all-round competition is getting more and more sufficient. Wang Chuanfu said, "When it is critical (for example, looking forward to brand release), it will be fished out."

Than 5

  Therefore, BYD’s success today is not due to luck, but the inevitable result of "persisting in the initial intention" and "bold innovation", and it is the persistent "technology-based enterprise" that pushes BYD all the way forward. In March this year, BYD won the championship with sales of more than 200,000 vehicles, and was far ahead of other car companies with a market share of nearly 40%.  

  Nowadays, the strong rise of Tengshi brand, the expectation of brand release and the landing of more high-end technologies such as "Yunqi" have opened the door to the future for BYD, and on the other side of the door, it is a "new world" that China brand has been yearning for for for a long time, but it has never been touched. (Image courtesy of BYD)