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World refitted car industry grand meeting: Counting ten cool car models of North American refitted car show.

     

    [Content at a glance]At this modified auto show, Volvo exhibited two high-performance modified Volvo S80 and C30, operated by Heico Sportiv, a famous German modified car manufacturer.
Heico’s modified C30 uses an upgraded T5 turbocharged engine.





    The 2007 North American Modified Auto Show (SEMA) was held in Las Vegas, USA from October 30th to November 2nd. After 31 years’ development, this annual modified auto show has become a grand event of the world’s modified car industry, attracting most of the world’s automobile manufacturers and hundreds of thousands of car enthusiasts to gather in Las Vegas every November.


    So far, there are no manufacturers in China, but with the growth and prosperity of China’s automobile aftermarket, the world’s largest modified auto show is gradually entering the field of vision of China players. It doesn’t matter if you can’t come to the scene in person. Now, follow our reporter and take a look at the world’s most advanced automobile modification technology and products.


    Chevrolet Cobalt SS


    The 2008 Cobalt SS is equipped with the same 2.0-liter Opel and Ecotec 260hp turbine engines as Chevrolet HHR SS, Opel Astra OPC and Pontiac Solstice. The output power is 55 horsepower higher than that of the previous super-powered Cobalt SS, and the acceleration process from 0 to 100 km/h takes only 5.7 seconds.


    Volvo S80 and C30


    At this modified auto show, Volvo exhibited two high-performance modified Volvo S80 and C30, operated by Heico Sportiv, a famous German modified car manufacturer.


    The modified S80 high-performance concept car adopts T6 turbocharged bioethanol engine, which outputs 350 horsepower at 5500 rpm, with the maximum torque of 550Nm/1500~4000rpm and the acceleration time of 0~100 km/h of about 5.8 seconds.


    It is equipped with Volvo electric control all-wheel drive system with instant traction function, and also adopts specially developed sports suspension.


    Heico’s modified C30 uses an upgraded T5 turbocharged engine. The maximum output power is 300 HP at 5500 rpm, and the maximum output torque is 420 Nm at 3500 rpm. The acceleration time from 0 to 100 km/h is only 5.4 seconds, and the maximum speed reaches 250 km/h (speed limit). The car also uses a specially developed sports suspension.


    Hyundai Elantra "Beach Cruiser" Concept Car


    The hatchback Elantra will be launched in 2008. At this SEMA Auto Show, it made its debut as the concept car of Elantra Touring "Beach Cruiser". This beach cruiser was modified by K-Daddyz Kustomz.


    The car body is painted in two colors, beautiful grape purple and tango orange, with beautiful patterns. The concept car is equipped with a huge panoramic skylight on the roof, and the interior is also made of two-tone high-grade leather. A specially installed 8-channel stereo is installed in the trunk, and high-end speaker components are hidden under the floor of plexiglass. There is no special investment in performance modification, except for the cold air intake system, balance bar and beautiful hood, as well as some small accessories.


    Suzuki SXForce concept car


    This is a brand-new concept car based on the SX4 sports car in 2008.


    Compared with the prototype, SXForce adopts a 5-speed manual transmission, a 2.0 turbocharged engine, the power is increased to 255 horsepower, and an adjustable NASCAR-style tail is added at the tail.


    You can even find a built-in data statistics system, which can help you analyze and download all the information of the engine in real time, and make you feel like you are in the competition.


    Cadillac CTS sports concept car


    At this auto show, Cadillac gave this CTS sports car a brand-new appearance through a series of modifications, including: adopting brand-new front and rear bumpers, improved hood, rear tail and 20-inch rims.


    Carbon fiber parts used in many parts of the car body, redesigned headlights, high-performance brakes with yellow calipers, LED brake lights and exhaust system were replaced with Corsa cat-back exhaust system with 3.5-inch exhaust pipe.


    Ford Roush P-51A mustang


    This car is equipped with Roush Stage3 suspension, powered by an improved ROUSH 4.6L V8 engine, with a maximum power of at least 510hp and a maximum torque of at least 691Nm, so the P-51A should be very competitive. Of course, the full set of Roush aerodynamic kit, upgraded wheels and tires, and upgraded braking system are all included in this upgrade package.


    Hummer H2 Safari


    This is a strong Hummer and a super convertible. The car has no back seat, and the purpose of modification is to use it for competition.


    This Hummer off-road concept car is equipped with a 6.2L V8 engine with 393 horsepower. In addition, the designer has improved the shape of the car, including customized air induction system, customized double exhaust pipe system, wheel flash, protective steel, high-performance brake pads and 20-inch wheels.


    Jeep brings two concept cars.


    At this year’s SEMA Auto Show, Jeep exhibited two Jeep concept cars: Jeep Wrangler Ultimate and Jeep Wrangler JT.


    Wrangler Ultimate is based on Wrangler’s four-door non-limited edition model, equipped with 3-inch body lifting kit and 35-inch BF Goodrich mud tires, 18-inch aluminum alloy wheels, as well as a series of appearance upgrade kits, adding new entertainment systems. The engine adopts a powerful 392 Hemi engine.


    Jeep, on the other hand, is a JT made by removing the rear seat and installing a 5-foot-long cargo box on the basis of the four-door Wrangler non-limited edition. It is equipped with front and rear bumpers and spare tire placement equipment from Mopar, Warn 9500ti winch. (Zhou Weili)

Editor: Tian Shijia

HUAWEI SOUND empowers, how about the M5 sound system?

Text/Paula

The first model AITO Wenjie M5, which was jointly built by Jin Kang Celeste and Huawei, has made its sound system a highlight, just like other manufacturers’ new cars. Different from the traditional car companies, AITO Wenjie did not choose the mainstream audio systems such as Dana and Harman Kardon, but adopted the HUAWEI SOUND audio system independently developed by Huawei. According to the official introduction, AITO Wenjie M5 car has a cinema-level and theater experience.

HUAWEI SOUND, which registered its patent trademark in 2020, is completely a novice in the car audio industry, so how does this audio system perform in its class? With this question in mind, this paper will analyze the sound configuration of AITO M5 as comprehensively as possible.

First, the model introduction

Wenjie M5 made its debut at Huawei’s flagship new product launch conference in winter on December 23rd, 2021, and was officially launched on February 25th, 2022. It is a medium-sized SUV with extended-range plug-in hybrid power, offering two-wheel drive and four-wheel drive models, and equipped with Huawei HarmonyOS OS intelligent cockpit system. The Wujie M5 was jointly built by Huawei and Jin Kang Celeste. Celeste Automobile is responsible for the research and development, core technology, manufacturing, delivery, service and car experience, while Huawei is deeply involved in product definition, quality control and channel sales.

At present, there are four models on sale, namely, rear-wheel drive standard version, four-wheel drive performance version, four-wheel drive to reach the standard version and four-wheel drive flagship version, and the price range is 25.98-331,800 yuan.

According to the latest information, the first pure electric model of the M5 will be launched in September. According to the previous plan, two models should be brought, and the number of models will be increased to six.

Second, the car equipped with audio overview

According to the information of official website, HUAWEI SOUND sound system is adopted in the M5.

(1) Number and layout of speakers

The rear drive standard version, four-wheel drive performance version and four-wheel drive to Zhen version of Wenjie M5 are all equipped with 15 speakers as standard, and 19 speakers (including 4 private headrest generating speakers for the main driver) can be optional, and the optional price is 6000 yuan. The four-wheel drive flagship edition comes standard with 19 speakers.

Bound M5

Subwoofer

bass

mediant

treble

surround

Headrest (non-standard)

Number of speakers

one

four

three

five

2

four

The 15 vocal speakers include: double voice coil subwoofer *1, woofer *4, surround speaker *2, midrange speaker *3 and tweeter *5. Four drivers’ private headrest speakers have been added to the 19 sounding speakers. Judging from the number of hardware, the M5 is in the leading position in its class.

Nineteen speakers are distributed in five sound zones: left front surround, right front surround, center surround, left rear surround and right rear surround, forming a multi-directional and multi-step speaker layout.

(2) Highlights of M5 audio system:

1, the lowest frequency dive to 30Hz

Audio is generally divided into seven sections: ultra-low frequency (ultra-bass), low frequency (bass), mid-low frequency (mid-bass), intermediate frequency (alto), mid-high frequency (mid-treble), high frequency (treble) and ultra-high frequency (ultra-treble). Generally, 20Hz-40Hz is called ultra-low frequency (ultra-bass).

The range of sound that the human ear can hear is 20 Hz ~ 20Hz~20000Hz, which means that the larger the frequency response range of the sound, the more the details of the sound can be restored, and the human ear can hear richer details. Generally, the lowest subwoofer in the cinema is about 35Hz, while the diving frequency of the M5 is lower, which can create more bass details and achieve the cinema-level bass effect.

The bass part of the M5 is handled by the dual voice coil subwoofer *1 and the woofer *4.

Among them, the dual voice coil subwoofer is an 8-inch subwoofer with dual driving voice coils and independent rear cavity, and its peak power can reach 100W, which means that the bass of the M5 has super explosive power and more impact. The four woofers are four 6.5-inch door woofers.

HUAWEI SOUND adopts bass transient control technology, dual-drive voice coil, subwoofer with independent back cavity, bass dynamic fidelity algorithm, spatial audio technology, etc. At the same time, with the help of the design of closed box, the maximum volume can reach 107db and the lowest frequency of bass can reach 30Hz.

2, 1000W+ peak power

In general, the better the sound quality, the greater the sound power. The power of the 4-speaker stereo of an ordinary family car is about 150W, and that of the 6-speaker stereo is about 200W W.. The higher the price of a car, the better the sound system and the higher the corresponding power. For example, the bose audio power on the 200,000 or so models is about 400W, and a channel of Audi A6 high-grade BOSE audio can reach 560W. The higher-priced HiPhi X can reach 600W W. The M5 can reach 1000W+ peak power, which is also ahead of competitors.

3, 7.1 channel system

The 7.1-channel system of Wenjie M5 is made up of 15 speakers, which is responsible for five sound zones: left front surround, right front surround, center surround, left rear surround and right rear surround. Compared with the 5.1-channel system, the 7.1-channel system has two separate channels, so that the number of speakers in the rear surround can reach four, and at the same time, the sound effect can be optimized according to the passenger’s position, creating an immersive sound field. That is, when playing a symphony in a car, you can hear the directions of different instruments as in a concert hall.

4. Tri-frequency sound

The M5 consists of three speakers, namely treble, midrange and bass, which is usually found in millions of luxury cars. On the technical level, M5 uses active frequency division technology to divide the sound source signal into three channels and supply them to different speakers. Based on the layout of surround speakers, the output sound can finally achieve a fuller and clearer surround stereo experience in the car.

It is worth mentioning that under the optimization of software and hardware, such as double-layer laminated sound insulation glass in the front and rear rows, acoustic sealing of 3M soundproof pad, LASD liquid acoustic damping material on the floor and control algorithm of intelligent electric drive system, the noise inside the car is 38db at idle speed, which provides a rare quiet environment for the play of the car audio system.

Third, the introduction of unique audio brands

HUAWEI SOUND, a high-end audio brand developed by Huawei, is a multi-product audio technology solution brand, which mainly empowers Huawei related brands. There are 6 R&D centers and more than 300 audio engineers around the world. Its products include smart speakers such as Huawei Sound X, and its service targets include: laptops, headphones, tablets, speaker speakers, televisions, car cockpits and so on.

Representative products include Huawei MateBook X Pro equipped with four HUAWEI SOUND microphones and six HUAWEI SOUND speakers, and Huawei Smart Screen equipped with six HUAWEI SOUND speakers.

It is worth mentioning that in the car cockpit, at present, HUAWEI SOUND only serves the brand AITO Wenjie. In addition to the above-mentioned Wujie M5, the cabin sound of AITO Wenjie M7, the second model of AITO Wenjie, is also built by HUAWEI SOUND. AITO Media M7 has 19 professional speakers, supports 7.1-channel music sound field, 1000W independent power amplifier and 107dB bass effect, which is similar to that of Media Media M5.

Fourth, the technical analysis of highlights

At present, HUAWEI SOUND has its own core technology, but it has not been disclosed much. Among them, the three-frequency sound technology is outstanding. Compared with the treble and bass of the two-frequency speaker, the three-frequency speaker has three frequencies of treble, alto and bass, and the sound transition process will be more gentle and soft.

In the M5, three speakers, namely treble, midrange and bass, form a "three-frequency speaker". In the M5, active frequency division technology is adopted to divide the sound source signal into three channels and provide them to different speakers. Finally, it is asked that the M5 high, medium and low tri-band speakers give full play to the greatest advantages of each speaker within their respective frequency response ranges.

In addition, in the newly released M7, the HUAWEI SOUND audio system equipped with it also uses Boom-Boom bass transient control technology, sound cubic space sound effect, distributed pickup and other technologies to restore sound effects, and at the same time, AI noise reduction, ENC active noise reduction and other technologies make the car noise of the M7 as low as 35dB when idling, achieving the quiet effect of the music hall; At 120Km/h, the noise inside the car is only 64dB, and the language clarity is 86%, which creates an extremely quiet environment for the perfect reproduction of the sound inside the car.

V. Comparison of parameters of main competing products

Because the HUAWEI SOUND sound system is only mounted on the car, it can’t enter like other stereos.

Comparison of competing product parameters under the same brand.

The main competitors of M5 are Tesla Model Y, Tucki P7 and Li ONE.

(1) Tesla Model Y

The price of Tesla Model Y is 31.69-41.79 million, and the overall price is higher than that of Wenjie M5, both of which are medium-sized SUV models.

All three models of Tesla Model Y are equipped with 14 speakers as standard, which is one less than the 15 standards of the M5. The layout of Tesla Model Y speakers is as follows: front door, high school, low school *2, rear door, high school *2, alto on the back seat *2, subwoofer on the bottom of the passenger seat *1, all of which are not equipped with headrest audio.

This set of audio system is characterized by good hardware materials, both capacitors and wires are better than most car audio materials. The disadvantage is that the sound insulation of the Model Y car body is not good, and there will be greater resonance when the volume inside the car is large.

Like M5, Tesla Model Y did not choose the current mainstream car audio brand, but adopted the American brand Martin Logan. Martin Logan is the world’s top brand of electrostatic audio. Because of the principle of face-to-face sound, the sound field is particularly wide. Previously, it mainly occupied the home theater market, and its main products included electrostatic speakers and traditional speakers.

Martin Logan has the most difficult patented curved linear source (CLS) technology in the world’s loudspeaker field, which expands the original sound surface and makes the best listening area larger and wider. In addition, it has the exclusive technology of electrostatic cone-basin mixed structure, which can solve the low-frequency problem of electrostatic speakers. The low-frequency is clear and clean, and the bass adopts independent irregularities involving the box, thus avoiding the occurrence of standing waves in the box.

(2) Tucki P7

The price of Tucki P7 is 239,900-429,900 yuan, and the price range is larger than that of the customer’s M5. It is positioned as a medium-sized car. There are 15 models on sale in 2022. The 11 models with lower prices are equipped with 8 speakers as standard, and 18 speakers are optional. The 4 models with higher prices are equipped with 18 speakers as standard. From the perspective of the number of speakers, the customer’s M5 is better.

Tucki P7 is different from the first two, equipped with the mainstream top car audio, and the top Confidence series audio of Dynaudio. Volkswagen, Volvo, Bugatti, etc. all have cooperative relations with Tanner. At present, in addition to Tucki P7, BYD Han EV, Lantu FREE and other models also adopt Tanner audio.

Tucki P7 can be equipped with 18 speakers (optional for low version and standard for high version), with 16+2 layout for 18 speakers and 2 headrest stereos for the main driver. On the other hand, the M5 is equipped with four main driver’s headrest stereos, and the main driver’s audio experience is better than Xiaopeng P7. From the function point of view, both of them can play telephone and navigation sounds independently, and can use different sound sources with other speakers to realize the function that the main driver and passengers do not interfere with each other. Like the M5, the car also has 7.1.2 channels with independent power amplifier, with a total power of 600 watts.

According to the layout, the audio system of Tucki P7 is located on the left and right sides of the instrument panel near the A-pillar, with a liftable treble *2, a vehicle B-pillar and a vehicle ceiling with a treble *2, a 6.5-inch bass *1 on each of the front and rear door panels, a 3-inch alto *5 on the front door, center console and shelf, a 10-inch subwoofer *1 in the trunk, and a 2-inch full-range speaker *2 on the main driver’s headrest.

This set of audio will cause four door panels to resonate when playing audio, and it will also resonate at medium and low frequencies. In addition, this set of audio system can meet the requirements of most car owners for audio systems.

(3) Li ONE

Compared with the competitors mentioned above, Li ONE’s sound system is rather lame. Li ONE has a total of one model with a price of 349,800 yuan, which is higher than the top price of the M5. The whole system comes standard with 12 speakers.

The speaker of Li ONE Audio System is TEAC brand, and its Chinese name is First Audio. Although there is an ASK independent amplifier, the signal output power of the amplifier is only 310W.

Specifically, Li ONE’s 12 speakers are composed of alto, treble, alto and subwoofer. Although there are quite a few speakers, Li ONE’s host software has no systematic electro-acoustic management software, but only simulated surround and HIFI sound mode, which will lead to serious frequency interference and chaotic sound field. In addition, the bass of this system is turbid and the layering is poor, and this sound system is seriously complained by consumers.

From the layout point of view, the windshield and instrument panel tweeter *2, the front door alto *2, the instrument panel middle alto speaker *1, the rear left and right doors, the tweeter *2, the third row seat ceiling surround the speaker *2, and the left 8-inch subwoofer *1 in the rear trunk.

Earlier, Li Xiang claimed that most high-end car audio brands cooperated with car manufacturers, neither producing speakers nor amplifiers, mainly for the purpose of tuning, and even many of them just posted cards. In addition, Li Xiang said that the ideal car does not have an OEM, but makes its own software and comes standard to every car. Therefore, according to the ideal view, Li ONE should not choose to cooperate directly with audio brands, but personally participate in the software level.

VI. Summary

After in-depth analysis of AITO’s M5 audio system, it is found that its audio system is excellent in hardware level and audio experience, ahead of competitors such as Tesla Model Y, Tucki P7 and Li ONE.

However, at the core technology level, HUAWEI SOUND lost to the traditional mainstream car audio manufacturers. However, HUAWEI SOUND is less than 3 years old. With Huawei’s research and development capabilities, I believe that more audio "black technology" will be seen in AITO’s models in the near future.

2022 Chongqing Auto Show opens. Hundreds of new cars are launched nationwide.

People’s Daily Online, Chongqing, June 26 (Hu Hong) On the 25th, the 2022 Chongqing Auto Show opened at Chongqing (Yuelai) International Expo Center. At the auto show, more than 100 new cars were launched nationwide, and over 1,000 models were displayed in a centralized way. The exhibition also created the first intelligent networked new energy vehicle museum in China, which attracted the attention of many citizens. The auto show also set up the first motorcycle show, bringing together nearly 20 popular brands, and high-end electric motorcycles made in Chongqing appeared one after another.

Chang 'an Deep Blue SL03 appeared. Photo courtesy of Changan Automobile

Chang ‘an Deep Blue SL03 appeared. Photo courtesy of Changan Automobile

Changan dark blue SL03 pure electric version debuted.

At this auto show, the pure electric version of Changan Deep Blue SL03 made its debut. Both the car and the previous extended-range version are based on Changan’s brand-new EPA1 pure electric platform, with a pre-sale range of 179,800-231,800 yuan, which is expected to be officially listed in July this year.

Changan Deep Blue SL03 has a body size of 4820*1890*1480mm, a wheelbase of 2900mm, an aspect ratio of 0.78 and an axle length ratio of 0.6. Through the overall optimization of the overall aerodynamics of the car body, the drag coefficient of Changan Deep Blue SL03 is as low as 0.23Cd, which is equivalent to the level of Model3, with the help of the slip-back car body, sports kit, hidden door handle and closed aerodynamic wheel hub.

In terms of intelligent technology, Changan Deep Blue SL03 adopts a number of intelligent technologies, such as intelligent information screen, intelligent steering sunflower screen, intelligent voice assistant, intelligent scene in the whole cockpit, NFC card unlocking and intelligent induction of Bluetooth key, to help consumers travel conveniently, easily and comfortably.

In terms of power, Deep Blue SL03 is equipped with Changan’s new generation super collector drive, with a peak power of 190kW, a peak torque of 320Nm, and an acceleration time of 0-100km/h of 5.9S s. In the future, Deep Blue SL03 will also introduce extended-range power and hydrogen fuel cell power. When the extended-range model is full of oil and electricity, the cruising range of CLTC can reach more than 1,200km under comprehensive working conditions, and the cruising range of pure electric mode can also reach 200 km, and the fuel consumption can be as low as 4.5L/100km in power-loss mode, while the hydrogen fuel cell power model can be recharged for 3 minutes, and the cruising range of CLTC can reach more than 700km, with a hydrogen consumption of 0.

Lantu Auto made its debut with its two models, Lantu FREE and Lantu Dreamer.

Lantu Auto made its debut with its two models, Lantu FREE and Lantu Dreamer. Photo courtesy of Lantu Automobile

Lantu Auto unveiled with two models.

At the auto show, Lantu Automobile, a high-end electric brand of Dongfeng Motor Group, made its debut with its two models, Lantu FREE and Lantu Dreamer.

At the scene, the Lantiu automobile booth attracted many consumers to stop and visit. Lantu FREE is equipped with air suspension and supports adaptive height adjustment of 100mm up and down. In addition, Lantu FREE has original extended-range and pure electric dual-power modes. The extended-range version can be powered by oil and electricity, and supports four ways to replenish energy. The comprehensive fuel consumption per 100 kilometers is as low as 1.3L It is worth mentioning that all the functions of intelligent driving assistance come standard in Lantu FREE. The automatic parking system not only supports lateral and vertical parking spaces, but also supports inclined train spaces, which can be recognized for parking without reference objects and parking lines.

Lantu FREE body is built with the design concept of ultra-high strength cage cockpit skeleton body, equipped with the world’s first 2000MPa aluminum-silicon coated door crash beam, and the world’s first TRB+Patch composite structure thermoformed A-pillar, which can protect the safety of people in the car to the greatest extent in the event of collision.

In terms of battery safety, Lantu FREE successfully challenged the world’s first public test of bottom collision of electric vehicles after wading, and the test results were "no smoke, no fire, no explosion and no water". Lantu FREE pays more attention to the health and safety of users than its peers. It is equipped with an intelligent air management system to keep the air fresh in the car. Lantu FREE is also equipped with OEKO-TEX EU baby skin-friendly first-class seats made of environmentally friendly materials.

After 9 years, the Asian Youth Championship group qualified! A light in the dark night of China football.

  BEIJING, Beijing, March 9 th: After 9 years, the Asian Youth Championship Group qualified! A light in the dark night of China football.

  Reporter Bian Liqun

  In the U20 Asian Cup group match, which ended on the evening of 9th Beijing time, the U20 national football team played Kyrgyzstan 1-1 and successfully qualified from the "group of death". This is the U20 national football team reaching the U20 Asian Cup knockout round again after 9 years.

  For China football in the valley, it is undoubtedly an invaluable light in the dark night.

  Competition progress

  This game is still quite thrilling. The opening ceremony of Kyrgyzstan U20 posed several threats. It wasn’t until the 19th minute of the game that China shot a slightly threatening shot, and Eiffel turned around and attacked the goal in the restricted area, slightly higher than the crossbar.

  In the 30th minute, Kyrgyzstan set the ball, but the close header in front of Brauzman didn’t reach it, so China dodged a bullet.

  Yi Bian fought again. In the 49th minute, Brauzman pushed the goal, but the offside goal was invalid.

  In the 59th minute, the passive China team took the lead in breaking the deadlock! China fought back, Buick Berdinov made an own goal in the process of clearance, and China led 1-0!

  In the 87th minute, China missed the goal in the counter-attack. In turn, Kyrgyzstan scored a quick counter-attack, and China scored 1-1 in Kyrgyzstan. In the end, this score was difficult to maintain until the end.

  Re-qualify after 9 years

  As Japanese U20 beat Saudi U20 2-1 in the same group, China scored 4 points in the group stage, with 1 win, 1 draw and 1 loss, and qualified as the second group. In the previous two group matches, the U20 national football team was reversed by Japan 1-2 and defeated Saudi Arabia 2-0.

  Whether it is the process or the result, this is a happy result. Since the U20 national football team, represented by Wei Shihao, reached the Asian Youth Championship (U20 Asian Cup) in 2014, the China team has not qualified for 2016 and 2018.

  In the 2020 Asian Youth Championship, China suffered the first missed trough in 25 years, but the Asian Youth Championship was later cancelled due to the epidemic.

  In this Asian Youth Championship, China stumbled through the preliminaries, but fell into the "death group" where Japan and Saudi Arabia were located, and its prospects became even more bleak.

  It is precisely these factors that make people feel extremely happy even if the U20 national football team is "only" qualified for the Asian Youth Championship, and it has successively made headlines and hot searches in major media.

  Of course, there are also different voices that this is an accidental event of "eating jiaozi", which is due to luck, and what’s more, it has come up with a cynical "traditional artistic ability".

  Then ask, isn’t one of the great charms of football accidental? Otherwise, why is Saudi Arabia still talking about winning Argentina in the World Cup? If you can’t be happy if you win or lose, what’s the point of football? Simply make a spittoon to abuse and vent?

  At present, the strength of China football is indeed limited, but it is worthy of applause to be the best under limited conditions, which is not limited to the U20 national football team, but also to the national football team and the women’s football team in China.

  Give a sample of China football.

  Of course, over-belittling and over-flattering are not conducive to the current football in China. At this stage, we still need to be rational and pragmatic. This U20 under Antonio also fully embodies this point.

  Although the tactic of "swinging the bus" was adopted and the ball was handed over to the opponent, it was not for the sake of swinging the bus.

  We can see the adjustment of the defensive level and formation, the aggressiveness in the rush, the routine of counterattack, including the design of the set-pieces, and we can still see some skills. It is already very successful to achieve such an effect under the existing team.

  Coupled with the vigor, the players carried out the tactics well. Whether against Japan or Saudi Arabia, which is stronger than themselves, the boys of the China team always fought and were not defeated.

  This has also set a good example for China football. In the face of strong players in the international arena, it is not just passive beatings. We can find a way that suits us and compete to a certain extent.

  In addition, Eiffel, Mutalifu and Hu Hetao, who performed well in this U20 national football team, also showed the importance of the league. They all made progress under the struggle of the Super League last season. Can withstand the critical moment in the U20 national football team.

  After entering the knockout stage, on the evening of 12th, Beijing time, the U20 national football team will play against South Korea. The opponents had previously drawn U20 in Oman, Jordan and Tajikistan at 4:0, 2:0 and 0:0 respectively.

  Fight hard, catch up, China boys continue to refuel! (End)

The Chinese horror film expected in the year was scolded by the hot search.

The writer of this article is the writer @ 中中中中中中中中.

Lazy and greedy, do not love labor, only love movies. 

Last weekend, two hardcore movies were discussed by everyone.

One is Wei Jiahui+Liu Qingyun’s hot police and bandit suspense film Detective Wars, and the other is the annual Chinese-language horror film Curse that many fans are looking forward to.

"Curse" is a very lively movie both inside and outside the play. It is adapted from the true story of a six-mouth evil in Kaohsiung. The trailer was taken off the platform because it was too scary.

When it was shown in Taiwan Province, China, some viewers fled the cinema in fear, and some went to the temple to worship God after watching it. In the same period, the box office topped the Hollywood blockbuster "New Batman", ranking first at the box office of Taiwan Film this year with a score of NT$ 170 million.

With such a stunt, the appetite of mainland fans is naturally lifted high, and even known as "the best Chinese horror film of the year."

However, after the "curse" was launched, it was scolded by the hot search.

Not for anything else, just because of "bad luck."

Is "The Curse" really horrible or unlucky? Xiaowan has helped everyone to check the film. The front part is "high energy" and timid.

"Curse" strung together a curse spanning six years with two timelines.

Six years ago, if a man and his boyfriend and friends formed a "ghost squad" to explore the mysterious village. The whole village is wrapped in a strange and mysterious atmosphere. Everyone greets with strange gestures and worships strange evil spirits.

Boyfriends and friends broke into the "absolutely forbidden tunnel" and died on the spot, and the villagers also died. If the pregnant man was lucky enough to survive, he left here in a state of mental breakdown.

Six years later, Ruonan, who returned to normal, got her daughter’s right to care, and the mother and daughter started a new life. But strange things have happened one after another, and my daughter has symptoms of evil.

If the man runs around for his daughter, but more innocent people suffer, she finally decides to go back to the source of fear-the tunnel in the forbidden area of cults to find out.

On the surface, the horror elements in The Curse are nothing new, but a combination of "Death in a Forbidden Area", "Curse-ridden" and "Strange Death", with the tearful affection elements of "Motherly Saving Women".

But is the "Curse" really about the story of "the great mother is eager to love her daughter and return to the forbidden area PK evil spirit"?

Not necessarily.

There are many contradictory scenes and details in the film. The biggest doubt is: When did the man know about the evil god The Secret Behind? Six years ago or six years later? 

We can interpret this film in a different way, which may break the existing story about "maternal love".

Formally, The Curse also belongs to the popular screen/desktop movie in recent years, which is constantly switching between mobile phone screen, computer screen and video recording in the monitoring room.

Most of the curse content is if the man is explaining it to the screen, and this first-person narrative is actually mixed with many subjective elements.

Through the screen, we saw a novice mother who often "does bad things with good intentions", and she unconsciously felt sympathy and pity.

But what if the man lied? What if we see what she wants us to see?

What if it was all a scam from beginning to end?

The Curse has both positive and negative interpretation space. It depends on the audience’s understanding that loving mother/evil mother, saving women/sacrificing, breaking spells/unsealing evil spirits.

As early as the beginning of the film, "The Curse" implied by the running direction of the Ferris wheel and subway that "our thoughts quietly shape the world". The world is what you think.

The biggest controversy surrounding the curse is: bad luck.

Why did the audience feel unlucky, and even this topic was once hotly searched.

The first is the immersive fear brought by Chinese horror.

Japanese, Korean, European and American horror films are still separated by a layer, and ghosts that can only be hit by crossing the ocean cannot induce the sense of sight of domestic audiences. Taiwan Province horror movies are different. Everyone has the same root and the folk culture looks familiar.

There are two kinds of horror elements in the curse: foreign elements and Chinese elements. The former includes insects, antennae, secret fear and jumpscar; The latter includes folk customs, feudal superstitions and Chinese binding.

Although the former is scary, it will be forgotten after seeing nausea; It is the latter that really goes deep into the bone marrow and causes association.

Whispering the mantra "Fire Buddha Xiu Yi" and "Heart Sa Baa" which can be seen everywhere, strange cult totems can also find similarities in murals;

There are common spells and exorcism rituals in feudal times; There are also ancient altar offerings, swaying dim red lanterns, and hairy clay dolls in the ancestral hall, which can understand the essence of Chinese horror.

Have to sigh with emotion, Taiwan Province horror movies have a way of holding Chinese horror. It is a trend in recent years to combine folk elements with stories of evil spirits, and it is also an opportunity for Taiwan Province horror films to revive. The previous "Little Girl in Red" series and "Zongxie" also exploded for similar reasons.

Little girl in red 2

The second reason for bad luck is that the audience feels offended.

Watching traditional horror movies, we usually stand in the perspective of God and overlook the tricks of the characters in the film. Although the people in the film have no idea about their own situation, we know in advance that there are ghosts of the dead, and we treat them with a sense of superiority from an omniscient perspective.

"Curse" uses screen narration, which is equivalent to the audience standing in the second perspective and having an equal dialogue with the characters in the film, which is easy to produce immersion.

So when we read the spell after Ruonan at the end of the film, we found ourselves cheated and became a part of the curse.

When the audience realizes it, people will naturally feel annoyed. The subtext is "The director actually dragged us into it" and "The dummy actually lied to the real person".

This kind of "offense" to the audience is not new, and it has also appeared in other horror films before.

The most classic is the video of Sadako’s death in "The Ring of Midnight". People who watch the video will die strangely within 7 days, and if they pass it on to others, they can hand over bad luck.

There are also pirated videos in "Ghost Will Show". It is said that anyone who sees the death of Fusang (the film in the film) will be killed by a female ghost. Of course, the characters in the play saw it, and so did the audience outside the play.

In Truth or Adventure, there are also scenes in which videos are posted to video websites. In this way, the protagonist group allows more people to share the devil’s sanctions.

"Curse" should refer to the above films and set up a bridge that offends the audience. From the perspective of communication, this stunt is quite memorable, which is really conducive to the wide spread of the film.

Its essence is no different from old terrier’s "If you don’t forward it to X people within X hours, you will …", so you don’t have to feel unlucky or unlucky.

Don’t be afraid, there is also a curse letter in Legend of Wulin.

Returning to the film itself, The Curse is a Chinese horror film worth watching with acceptable quality.

The greatest advantages and disadvantages of The Curse are related to the screen narration.

On the one hand, with the help of large and small screens, it builds a horror experience with a strong sense of immersion and interaction, and all the scary pictures seem to happen in front of us.

On the other hand, in order to pursue the consistency of the form before and after, the film also added a screen where it is not necessary to use the screen narrative, which is not as good as the semi-screen narrative of the Female Ghost Bridge.

The Curse has brought many amazing highlights, but there is still a lot of room for improvement. Kevin Ko, a new generation director, also has ambitions and plans to devote himself to it.

When he was a student, he filmed a small-budget horror short film "Ghost Print", the first feature film was the slashing thriller "Fatal Party", and in his early works, there was a doomsday counterattack related to the doomsday element, which was enough to see his interest.

In the past ten years, he has not produced much, and he is out of the category of horror. The Adult 2, the Emergency of Getting Off the Bill and the Budaoxia, which were filmed in the mainland, can only be regarded as unsuccessful commercial comedies.

From the beginning of "The Curse", Kevin Ko returned to the old line of horror films. The win-win box office reputation of "Curse" gives him confidence to promote the follow-up films of the same type.

In addition to Curse 2, which features a girl and a boy, Kevin Ko also intends to open a "one-word movie universe" based on the real events in Taiwan Province.

Maybe, there will be the next explosion in the follow-up new films "Pickling", "Sleeping", "Even" and "Burial" of "One Word Movie Universe".

Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.


Abandoned for 65 years, the main fighter plane of World War II of the US Army "surfaced" on the British beach.

     

    [Content at a glance]In World War II, a P-38 fighter plane ambushed Isoroku Yamamoto’s plane and killed it. As for this fighter plane abandoned on the Welsh beach, it was gradually covered with sand and has been sleeping on the coast for 65 years. Its most famous achievement was the ambush of the plane of Isoroku Yamamoto, commander of the Japanese joint fleet, on April 18th, 1943, which killed the mastermind of the Pearl Harbor incident.


  


In World War II, a P-38 fighter plane ambushed Isoroku Yamamoto’s plane and killed it. [Profile picture]


  



The heroic attitude of P-38 Lightning fighter during World War II. [Profile picture]


The northern coast of Wales, England, has charming scenery and golden beaches, and tourists come in an endless stream in summer. Surprisingly, a plane was buried in the shallows for 65 years until July this year. According to expert appraisal, this rusty "antique" actually belongs to the famous American P-38 "Lightning" fighter in World War II.


Shoal surprises antique fighters


According to the British "Daily Mail" reported on November 15, this fighter plane was discovered by a family who came here for a holiday on July 31 this year. It may be because of the climate that the sand surface on the beach flowed and retreated, which made this plane see the light again. Before that, people built sand castles, walked and swam around it, but they didn’t know it existed at all.


At first, people thought it was an unmanned reconnaissance plane in the 1950s, but when an aviation fan saw the photos published in the local newspaper, he recognized its identity from its unique "double-body" shape-the P-38 Lightning, the main fighter of the US military in World War II, and then got in touch with American aviation historians.


Experts uncover twists and turns.


Through the serial number and other records of this fighter, the experts finally determined its identity. It was built in 1941, arrived in Britain in 1942, and then began to carry out combat missions along the coast from the Netherlands to Belgium. On September 27, 1942, Robert, a pilot from North Carolina? Fred? Lieutenant Eliot took part in the bombing exercise, but due to fuel supply problems, he was forced to make an emergency landing on the Welsh beach. Because the belly of the fighter plane landed in the shallows first, the wing tip of the plane broke, but Eliot was safe and sound. Unfortunately, three months later, Eliot, 24, was hit by the enemy in an air battle in Tunisia, flying another P-38 "Lightning" fighter plane, which was destroyed and killed, but his body and wreckage were never found.


As for this fighter plane abandoned on the Welsh beach, it was gradually covered with sand and has been sleeping on the coast for 65 years. Rick gillespie, the head of the International Organization for the Restoration of Historical Aircraft, who led the team to visit, said that some official records of the United States showed that the military dismantled its weapons and equipment and salvaged it because it could not take off on the beach. "But in fact, they didn’t do it. Because of the military’s information censorship system and the fact that Britain closed the beach in World War II and did not open it to the public, no one knew where it was hidden. "


This incident was later forgotten by American officials. On November 19, 1961, a fire destroyed a lot of data of the US Air Force, and the plane that had disappeared before was later listed as "officially abandoned" by the military and was not mentioned again.


Robert Jr., 64, who lives in Tennessee, USA? Eliot, the nephew of that young pilot, spent nearly 30 years trying to understand his uncle’s deeds. "For me, this is a major discovery, which makes me excited." He expressed his great hope to go to the scene to see the recovered fighter in person.


It once frightened the Japanese army.


It is reported that the P-38 "Lightning" fighter is the first twin-engine military aircraft developed by the famous Lockheed Aircraft Company. Johnson introduced it in the late 1930s. At the beginning of 1942, an F-4 reconnaissance plane modified from P-38 suddenly appeared over the southwest Pacific Ocean, which was the first appearance of P-38 on the battlefield, and then P-38 was put into the European battlefield one after another. Because the P-38 adopts the layout of double tail supports, it looks like two fuselage, and it was called "double-body demon" by the Axis forces at that time.


After 1943, P-38 also began to appear in the vast Pacific battlefield. With high speed, heavy armor and powerful firepower, the excellent characteristics of the P-38 made the Japanese army hate and fear. Its most famous achievement was the ambush of the plane of Isoroku Yamamoto, commander of the Japanese joint fleet, on April 18th, 1943, which killed the mastermind of the Pearl Harbor incident.


By the end of production in 1945, a total of 9,923 P-38 models had been produced, but there were only 32 complete machines and some spare parts. The newly discovered plane on the Welsh beach may be the oldest "Lightning" fighter. The "International Organization for the Restoration of Historical Aircraft" plans to join hands with experts from the British Museum to begin the restoration of this fighter in the spring of 2008. The British Imperial War Museum and the Royal Air Force Museum are also interested in this. In order to prevent being robbed, the authorities did not announce the current specific location of the fighter plane, but let it continue to return to the cover of sand. (China Daily website/Kang Juan)


  



The United States builds a "space fighter" with 6 times the speed of sound, and it is powerful to drop bombs in low-earth orbit.


American warships visited northern Vietnam for the first time after the normalization of US-Vietnam relations.


The F-35 "Lightning 2", a new generation stealth fighter in the United States, was publicly unveiled.


In 2009, the United States provided Pakistan with F-16 technology that was prohibited from leaking to China.


The United States will allocate $100 million to develop space attack weapons.

Editor: Cao Jin

Central Meteorological Observatory: In the next ten days, cold air will affect the central, eastern and southern parts of South China, and there will be strong rainfall.

  CCTV News:The Central Meteorological Observatory issued a medium-term weather forecast at 10: 00 on October 17th.

  1. In the past ten days, the precipitation in most parts of the country was low, and the temperature in Huanghuai and other places in North China was high.

  In the past 10 days (October 7-16), the accumulated precipitation in Yunnan, the coastal areas of Guangdong, the eastern part of Hainan Island and the southeastern part of Tibet was 30-60 mm, and 70-120 mm in some places, which was more than the same period of normal years, while the precipitation in most other parts of China was less.

  In the past 10 days, the average temperature in northwest, north China, northeast China, Huanghuai and western Qinghai-Tibet Plateau was 1 ~ 3℃ higher than normal. The temperature in eastern Qinghai-Tibet Plateau, southern China, eastern Yunnan, Guizhou and other places is 1 ~ 2℃ lower, and the temperature in other parts of China is close to normal.

  Second, the next ten daysCold air affects the central and eastern regions South ChinaThere is heavy rainfall.

  In the next 10 days (October 17-26), the cumulative precipitation in northwestern Jiangnan, southern China, northwestern Xinjiang and Chongqing will be 30-60 mm, including 70-120 mm in parts of southern Guangxi and eastern Hainan Island, and 150-250 mm in parts of southern Guangxi. The accumulated precipitation in the above areas is 30% to 1 times higher than normal, and the local precipitation is 2 ~ 3 times. The precipitation in most other parts of China is less or close to normal.

  In the next 10 days, the average temperature in the eastern Qinghai-Tibet Plateau, Yunnan and South China will be 1 ~ 2℃ lower than normal, while the temperature in Xinjiang, North China and Huanghuai will be 1 ~ 2℃ higher, and the temperature in other parts of China will basically be close to normal.

  Main weather processes:

  From 17th to 20th, affected by tropical disturbance, there were moderate to heavy rains in most parts of Hainan Island, central and western Guangdong, southeastern Guangxi and other places, and there were local heavy rains to heavy rains. There will be 6-7 grades in the Taiwan Province Strait, the northern and central and western South China Sea, Beibu Gulf and Qiongzhou Strait, and gusts of 8-9 grades will be northerly or northeast.

  From 17 to 20, affected by strong cold air, there was a large-scale rainfall and cooling weather process in the central and eastern regions. Among them, some areas in the eastern part of northwest China, western North China, western Huanghuai and eastern Southwest China had moderate rain and local heavy rain; There are 4~6 northerly winds in the middle and lower reaches of the Yangtze River and its north, with the temperature dropping by 4~6℃ and the local temperature dropping by 8~10℃..

  Third, the long-term weather outlook

  In the next 11-14 days (October 27-30), the cumulative precipitation in Guizhou, Hunan, Jiangxi, eastern Yunnan, Guangxi, Hainan Island and other places will be 15-30 mm, and the local area will exceed 50 mm; The cumulative precipitation in the north and east of Northeast China is 3 ~ 10mm; There is no obvious precipitation in most other parts of China.

  In the next 11-14 days, the average temperature in Northeast China, North China, Huanghuai, Jianghuai and other places will be 1 ~ 3℃ higher than normal, while the temperature in northern Xinjiang, Qinghai and western Gansu will be 1 ~ 2℃ lower, and the temperature in other areas will be basically close to normal.

  Fourth, high-impact weather and concern

  1.coldAir influenceMiddle east

  From 17 to 20, affected by strong cold air, a large-scale precipitation and cooling process will occur in the central and eastern regions; There are 4~6 northerly winds in the middle and lower reaches of the Yangtze River and its north, and the temperature drops by 4~8℃, and the local temperature drops by more than 10℃ in the north.

  There will be heavy rainfall in South China.

  From 17 to 20, there were moderate to heavy rains in most parts of Hainan Island, central and western Guangdong, and southeastern Guangxi, and there were heavy rains to heavy rains in the local area.

On New Year’s Day holiday, do not leave your post and play an important role in urban construction

Original title: Urban construction without leaving the post during the New Year holiday
Workers’ Daily-Zhonggong. com reporter Liu Bing correspondent Pitengge Wang Guangfu
On December 30th, New Year’s Day holiday was ushered in. The machinery roared at the construction site of the 4.0 project of Wuhan Yinhe Temperature Control Industrial Complex, which was installed by the General Contracting Company of China Construction Third Bureau. Construction vehicles such as truck cranes and crank trucks waved long arms, and builders were busy with masonry construction, ALC batten wall installation and pipeline laying. In order to ensure the on-site construction progress and timely delivery, more than 200 builders at the site held fast to the construction front line during the New Year’s Day and greeted the arrival of the New Year with hard work.
According to reports, Wuhan Yinhe Temperature Control Industrial Complex 4.0 Project is located in Huangjinkou Industrial Park, Hanyang District, Wuhan, with a total construction area of about 84,000 square meters. The construction content includes two temperature control food storage and sorting centers, two temperature control food storage and processing centers, a new industrial center, a mechanical parking lot and supporting production-oriented working platforms and ramps. Since the project started in March, all the participants have seized the golden period of the project and improved the efficiency, quality and standards of the project construction. At present, the main structure has been fully completed, and it has smoothly entered the final stage of the secondary structure.
"There are many employees who stick to their posts during the New Year holiday. We are not special. I feel very honored to welcome the arrival of 2024 with full enthusiasm and high-quality projects." Li Haibo, a worker who participated in the construction, said.
Source: Workers Daily Client
Reporting/feedback

Avatar 2: the first choice for parent-child viewing on New Year’s Day, with special effects far exceeding Marvel superhero blockbusters.

On December 30th, Avatar: The Way of Water (hereinafter referred to as Avatar 2) exceeded $1.1 billion at the global box office. The film is not only a stunning blockbuster with extraordinary visual effects, but also a family film suitable for parent-child viewing.

The line "Children are our weakness and our armor" has aroused the emotional resonance of countless audiences. In the upcoming New Year’s Day holiday, Avatar 2 will still be the first choice for the audience in major movie markets around the world, including China.

As a super 3D visual blockbuster that James Cameron led the team for thirteen years, Avatar 2 is undoubtedly the biggest attraction to attract the audience with its highly realistic visual effects and amazing imagination.

The Pandora planet in the film not only has the fantastic deep forest, strange mountains and rocks, exotic animals and strange-looking Nami in the first film, but also has a magnificent and thrilling underwater world, magical marine life, giant Tukun and winged sea snakes, which obediently become the mount for Nami on the island reef to swim in the ocean.

Whether it’s the forest or the ocean, the mountain or the island reef on Pandora, the expressions or actions of people and animals, the skin or the hair are vivid and subtle, giving people a strong sense of reality that they are immersive and close at hand.

Near the end of the film, Colonel Miles Quaritch leads the earth people to kill Tukun in the ocean and kidnap Jack’s children as hostages. With the help of Nami on the island reef, Jack and his wife fight to the death, and the scene is particularly intense and wonderful.

Judging from the stunning 3D visual effects production level of the whole film, personally, it is far superior to Marvel Comics and DC superhero blockbusters, which undoubtedly represents the highest film industry level in Hollywood and even the world.

Earlier, Cameron criticized Marvel Comics and DC’s movies more than once, saying that Thanos’s motion capture performance in "The Avengers" series was poor. After watching Avatar 2, I found that this is not Cameron’s arrogance, but the fact is true.

Such a top-level visual special effects presentation comes from Cameron’s rich imagination, creative concept of Excellence, investment in shooting and production, and courage to explore and try advanced film technology.

According to media reports, when filming Avatar 2, Cameron moved a huge water tank with a capacity of 900,000 gallons into the studio to simulate the marine environment and truly present the underwater scene. He also developed a motion capture system for underwater shooting and designed and produced underwater 3D shooting equipment.

Although the plot of Avatar 2 is an old routine of Hollywood commercial blockbusters, and there are some logical problems, it shows a strong concept of family affection, and the golden lines about it are impressive, which has aroused the emotional resonance of countless audiences.

Colonel Miles Quaritch, the villain in the film, kidnapped Jack and his wife’s children three times to coerce and force them to submit. Even when the earth people who drive fishing boats hunt Tukun, they also take this despicable means to kill the pregnant Tukun mother.

I have to say,These earthlings are really bad, and they know that "children are the soft underbelly" is not only applicable to animals like humans and Tukun, but also beyond national boundaries and planetary boundaries.

At the end, the child rescued his parents from the underwater shipwreck, so the hero Jack said with emotion, "Children are our weakness and our armor." This Chinese translation line is ingeniously borrowed, which can be called an ingenious translation, and has aroused the emotional resonance of thousands of audiences in Qian Qian.

In addition, "the family will be together!" Other lines about family and affection in films such as "Being a father means protecting your family" also left a deep impression on the audience.

These plots and lines make Avatar 2 not only a stunning blockbuster with extraordinary visual effects, but also a family film suitable for the whole family, and it is the first choice for parents and children to watch movies during the New Year holiday.

According to the Guangzhou Daily reported on December 27th, the proportion of family viewing and parent-child viewing in the audience group of Avatar 2 continued to increase, and "giving children a valuable growing memory" was recognized by many parents and audiences.

Since Avatar 2 was released in the world’s major film markets on December 16th, its global box office of 434.5 million dollars in the first weekend, although it was lower than expected before the release, it still set a new box office record for James Cameron’s films in the same period.

Since then, the box office trend of the film is similar to Titanic and Avatar directed by Cameron, showing strong stamina and being another long-distance runner in the global film market.

According to foreign media reports, Disney, the producer of Avatar 2, predicts that the North American box office of the film is expected to be close to 400 million US dollars by the end of 2022, while the cumulative box office of Avatar in North America at the end of 2009 was 352 million US dollars.

On December 28th, the global box office of Avatar 2 exceeded US$ 1 billion, which was not only faster than that of North America, but also faster than some movie market observers predicted.

For this reason, the New Year’s Day holiday will be a good time for the parents of "Yangkang" in China to take their "soft spots" and go into the cinema to watch Avatar 2. Don’t miss the remaining 20 days.

In the "turning point year" in 2023, the beauty industry has these major trends.

Winston Churchill once said, "Never waste a crisis", because there are endless possibilities hidden in the crisis.

With the full opening of epidemic control in the whole country, people’s lives have taken on a new look: they exposed themselves at the first time when they were yang, and exchanged virus strains with their patients. Those who were yang-free or worried everywhere, or suffered from "phantom yang syndrome". When the whole people are talking about the new meanings of Yang Guo, Yang Kang and Wang Zhongyang, and using "Baojuan" and Yang Di to create stalks, the trend of ion ironing in COVID-19 is wildly lifted, and "lying flat" has almost become the first priority in life.

In this process, we saw that pharmaceutical companies made a fortune, and the prices of masks and antigens soared. However, there is another point that can’t be ignored in the isolated economy. Skin care products and masks also ushered in short-term dividends, and the emotional value hidden behind the "face value economy" has been seen by more and more people …

2023 is destined to be a "turning point year". As far as the beauty industry is concerned, what kind of trend will it show?

01

Trend 1: The market scale is advanced to the first cosmetics market in the world.

China has already developed into the second largest cosmetics market in the world after the United States. According to "Blue Book of Cosmetics Industry: China Cosmetics Industry Research Report (2022)", the scale of cosmetics market in China is expected to reach 540 billion yuan in 2025. Thanks to the upgrading of consumption and the large base of cosmetics consumers in China, China will become the largest cosmetics market in the world by then. According to the research and forecast of Goldman Sachs, the scale of China’s cosmetics consumption market has ranked first in the world, and it is estimated that its scale will increase to 145 billion US dollars in 2025, twice that of 2019, with an average compound annual growth rate of 11%.

Previously, due to the repeated epidemic and the pressure on the global environment, the beauty industry was hit hard, but what we can still see is that the beauty consumption market in China has obviously picked up. Under this momentum, the beauty market in 2023 will usher in new development opportunities.

02

Trend 2: Beauty consumption has fully recovered from the demand side and the supply side.

Although the environment is difficult, the demand for beauty consumption has never been muted. In 2023, the overall beauty consumption will show a trend of "first restraining and then promoting". After the national liberalization signal started, the impact of the infection peak made the consumption scene seriously missing, and both online and offline were temporarily paralyzed and stopped. At the same time, the decrease of residents’ income also greatly suppressed people’s consumption confidence and desire. When the epidemic subsides, people’s consumption mentality will be restored for a period of time. It is estimated that by the second half of 2023, the overall economic vitality and beauty consumption will usher in a comprehensive recovery.

It is reported that the total retail sales of consumer goods in China will increase by 11% in 2023, reaching 50 trillion yuan. It can be said that consumption will become the main driving force for GDP growth in 2023, and creating new demand through supply-side structural reform has become the top priority. It is reported that the central government has put the restoration and expansion of consumption in a priority position, and through a series of positive and effective policy combination boxing, it will reverse social expectations and boost market confidence, and beauty consumption will also usher in market dividends.

03

Trend 3: Beauty products continue to "roll efficacy" and "roll research and development"

With the blessing of social media and personal network, it is more and more convenient for people to obtain product information, which also makes consumers more rational in their choices. Many "component parties" are even familiar with the basic formula and efficacy features of products. As a result, the brand pursues the concept of "products are king" and begins to increase its research and development, aiming to compete from the trend of safety, naturalness and efficacy.

As can be seen, the R&D expenditure of international giants is frequently up to 1 billion yuan, and in recent years, China has continuously increased its investment in R&D innovation, such as Estee Lauder, Shiseido, L ‘Oreal, Unilever and Kao. Meanwhile, the investment of local brands in R&D and the number of patents have also increased considerably, especially the R&D ideas from medicine to cosmetics have risen rapidly, such as the rapid development of Huaxi biology, and the technology related to dermatology in the big health track has attracted much attention. Maintaining the micro-ecological balance of skin has also become a new idea for soothing and repairing.

04

Trend 4: Domestic brands may gradually replace international brands.

The strong growth of China market makes international brands fight back crazily. According to the Jost Sullivan report, in 2021, the top five participants in China cosmetics market accounted for 21.9% of the market share, all of which were international cosmetics groups. At the same time, however, the drastic changes in the China market have also led to the departure of Revlon, while the momentum of domestic brands with local genes cannot be underestimated. In 2021, the proportion of domestic products in cosmetics industry in China is 47.2%, compared with 82.4%, 71.7%, 71.6% and 54.1% in South Korea, Western Europe, Japan and the United States, there is still much room for domestic brands in China to grow.

At present, the government’s favorable policies are being actively promoted. Only Shanghai will strive to reach the scale of 300 billion yuan in 2023, and want to build 10 leading enterprises with revenues exceeding 5 billion yuan and have 3-5 leading brands going international; The consumer side is also constantly welcoming new opportunities in the promotion of national pride. It is reported that domestic products are especially favored by young consumers; Brand-end market competitiveness is rising, and companies including Polaiya, Betani, Aimeike, Huaxi Bio and Shangmei have successively succeeded in IPO. By focusing on enhancing the scientific and technological content of products, domestic products are gradually narrowing the gap with international brands. It can be said with certainty that domestic brands will replace international brands in the future.

05

Trend 5: The supply chain side is increasingly inclined to "autonomy" in research and development.

Today’s beauty supply chain has entered an era of highly centralized and efficient operation. It is no exaggeration to say that the brand may only need to spend one day in Guangzhou Meibo City from the selection of raw materials, bottles, packaging to logistics, and the high gross profit margin of 70%-80% or even 90%, the low threshold of starting from 100 small-scale factories and starting from 1000 large-scale factories, has attracted many enterprises to cross the border, and many unknown brands have even already obtained financing.

However, the more intense the competition, the more likely it is for enterprises with real strength to break through in the long run. It can be seen that the establishment of exclusive raw materials such as Bose, Schizoyeast and Pitera has made L ‘Oré al, Estee Lauder, SK-II and other brands build technological barriers, so domestic products have made efforts in basic research for patented raw material formulas. Hua Xizi poached Li Huiliang, Polaiya introduced Wei Xiaolan, Huanya invited Pan Zhi, and major chief scientists were snapped up by enterprises. At the same time, the problem of raw materials "getting stuck in the neck" is becoming more and more serious. At present, almost all raw materials in cosmetics manufacturing warehouses are imported, and surfactants, emulsifiers and thickeners are imported. Therefore, many people in the industry call for independent research and development of domestic raw materials to be put on the agenda.

06

Trend 6: Brand marketing needs to pay more attention to emotional value output.

There are many people entering the beauty market, low-end products are caught in a price war, and the consumption upgrading trend of rational consumers is becoming more and more obvious. It is worth mentioning that the boosting effect of emotional value behind the "Yan-value economy" has become increasingly prominent. In the past, people mostly consumed in kind, while products solved the substantive needs of consumers. With the continuous growth of the middle class, more and more consumers began to pursue the enjoyment of spiritual culture and service level, which is the strong added value that brands want to pursue.

On the premise of improving product quality, the brand’s marketing focus began to focus on people’s yearning for a better life, creating new demands from the dimensions of innovation, personalization, differentiation and diversification, and sprouting new consumption growth points, which is also the password for the brand to develop to the high end or broaden the long tail market. The responsibility of sustainable development is not only borne by consumers, but also requires companies to take more practical actions to alleviate climate change and other issues.

07

Trend 7: Channel scenarios call for online and offline integration.

For beauty brands, the grasp of channel resources is also particularly important. At present, the traditional channels are still dominated by international brands, but the emergence of THE COLORIST colorist, Plum Blossom, etc. has not only opened up new possibilities for offline beauty retailers, but also opened a fast channel for the development of new brands. In addition, due to the lack of offline scenes during the epidemic period, offline consumption has gradually shifted to online, especially "online live broadcast" has become a life raft for many brands and stores.

Nowadays, more and more brands and channel providers realize that the two-way collaborative mode of online plus e-commerce, social media marketing and offline enhanced experience service will be the general trend. The production of online grass planting content catalyzes consumers’ demands for skin care, and also forms an itch demand for mastering makeup artist. The strong experience and quick advantage of offline is the key to accurately identify the pain points of consumption immediately and realize the physical expansion of beauty consumption happiness.

08

Trend 8: Tighter supervision and sustainable concept help the benign development of the industry.

The introduction of new regulations on cosmetics has made the industry threshold constantly improve, such as the implementation of raw material registration and filing system, the submission of raw material safety information, the extension of supervision scope to the upstream, and the encouragement of raw material innovation; At the foundry level, the person in charge of quality and safety is set up to strengthen the management of the whole production process, and at the same time, the main responsibility is further clarified, the compliance cost is increased, and the binding relationship between the foundry and the brand end is deep; For the brand side, the efficacy evaluation requirements were implemented, which increased the compliance cost of enterprises, extended the new cycle and raised the filing threshold.

For consumers, the sustainability of beauty cosmetics has become more tangible. Whether it is the popularity of pure beauty cosmetics, the degradable or reusable packaging materials, or the practice of corporate social responsibility, it is becoming one of the important indicators for consumers to choose brands, and it is also a key link to enhance brand and product loyalty.

Summary: The real post-epidemic era has arrived. With the optimization and adjustment of epidemic prevention measures in various places, the social panic and discrimination against Covid-19 have been greatly reduced. But objectively speaking, there are still many people who have certain cognitive inertia, so they should do a good job in psychological construction when they see the "two bars" on antigens.

Perhaps at this stage, beauty companies are still "doing their best, listening to destiny", but this does not mean "putting it down". While tightening the string of epidemic prevention, the beauty industry is looking forward to a more orderly development atmosphere and consumption environment. In your opinion, what trends will the beauty industry show? Welcome to add ~