Cctv news On November 16th, the 4th Sichuan Tourism New Media Marketing Conference was held in Shuangliu District, Chengdu. Industry representatives from government departments, academia and industry gathered together to discuss topics such as the high-quality development of cultural tourism integration and the development path of urban "micro-tourism" in the new media era, which brought new ideas and new perspectives for the development of cultural tourism industry empowered by new media.
Conference site
New Media Empowers Cultural Tourism to Integrate the Diversified Development of Tourism Economy
In recent years, tourism and other industries have merged across borders. With the promotion of digitalization and the blessing of new media, the scale of the industry has continued to expand and new formats have emerged. Sichuan Tourism New Media Marketing Conference came into being, which has become an industry event to publicize Sichuan cultural tourism resources and discuss the new trend of the integration of cultural tourism industry and new media.
"The impact of digitalization, informationization, intelligence and intelligence on tourism is deep, comprehensive and continuous, and the brand-new tourism experience will lead the industrial transformation and guide the new trend of media marketing." Lv Yongmei, director of Asia-Pacific Tourism Association Greater China, said in a video speech that with the development and change of information communication technology, the perfect integration of the cultural tourism industry and new media will help enhance communication power and influence.
This conference is based on "Internet of Everything"? With the theme of "Smart Travel and Double Streams", the results of "2022 Sichuan Characteristic Tourism Brand Network Selection" were released at the conference site, and 24 tourist destinations including research, night tour, red, ice and snow, summer vacation, flower viewing, recreation and rural areas, as well as 6 characteristic homestays and tourist commodities were selected.
Promotion of cultural tourism resources in Shuangliu District
Cross-border integration of all factors "tourism+"and "+tourism" pattern continues to expand.
"Cultural tourism is the first happiness industry and an important driving force for economic development. At present, our district is giving full play to the strength of the whole region and actively creating a national global tourism demonstration zone and a famous Tianfu tourism county. " Yan Xue, deputy head of Chengdu Shuangliu District People’s Government, said that the holding of this conference will strongly promote the development of Shuangliu cultural tourism industry, promote the communication and exchange of cultural tourism industry and activate the consumption potential of cultural tourism.
Pengzhen town engraved with the memory of western Sichuan, silver carp community with pastoral ecology and traditional culture … … The development pattern of Shuangliu "tourism+"and "+tourism" tourism has been continuously extended. At the meeting, Zhang Yafei, deputy director of the Propaganda Department of Chengdu Shuangliu District Committee of the Communist Party of China and director of the Culture, Sports and Tourism Bureau, introduced Shuangliu’s cultural tourism resources, and described how Shuangliu integrated poetic dwelling, creative creation, leisure and international fashion to create the brand of "Shuhan Ancient Town Sports Shuangliu".
According to reports, Shuangliu has rich historical and cultural resources; In recent years, Shuangliu has connected more than 30,000 mu of ecological park around the city, Yong ‘an Lake Forest Park, Airport Park, etc. with 344 kilometers of airport greenway as the axis. The green space rate of the built-up area has reached 41%, and the per capita green space of the park is 15.6 square meters. A multi-level global park system has taken shape. Major projects such as Airbus, Commercial Aircraft of China and SF Express have been launched one by one, and the name of Shuangliu as "Aviation Economy Capital of China" is getting louder and louder.
High-end dialogue link
Focusing on the path of industrial differentiation "micro-tourism" brings new opportunities
How to take advantage of the booming new media to promote the deep integration of cultural tourism and promote the differentiated, diversified and quality development of the cultural tourism industry? In the keynote speech, guests shared a lot of dry goods. Fu Yonglin, former director of the Sichuan Tourism Development Committee, Cai Jiacheng, former deputy director of the Supervision and Management Department of China National Tourism Administration, and Shen Han, professor of the Department of Tourism of Fudan University and executive deputy secretary-general of the International Tourism Society, gave speeches on the topics of "promoting the deep integration and development of cultural tourism", "Internet is promoting the cross-border transformation of tourism formats" and "cultural tourism marketing in the digital technology era".
In the high-end dialogue session, on "exploring the city in the new media era ‘ Micro-tourism ’ Development path — — Take Shuangliu as an example ",Miao Yuyan, executive vice president of Sichuan Tourism Society and former first-class inspector of Sichuan Provincial Department of Culture and Tourism, Wu Mian, former deputy director of Sichuan Provincial Tourism Bureau, Yang Lian, member of the Standing Committee of Shuangliu District Committee of Chengdu, director of United Front Work Department, Hou Dawei, general manager of Xinhuanet Sichuan Co., Ltd., and Gao Lei, deputy general manager of Chengdu Tianfu Tourism Industry Investment Group Co., Ltd., had a wonderful conversation.
"When I go to two or three miles, there are four or five smoke villages, six or seven pavilions and eighty or ninety flowers." Wu Mian summed up the format and products of "micro-tourism" with a few poems.
Hou Dawei believes that Shuangliu cultural tourism resources have three characteristics: industrial diversity, cultural richness and daily consumption. The new media plays a unique role in telling cultural tourism stories, promoting cultural tourism brands and participating in cultural tourism industries. "It is not only the disseminator of information flow, but also the narrator of cultural tourism stories, and it can also be the link between cultural tourism and other industries."
"In ‘ Micro-tourism ’ In the era, people pay more attention to the product category itself, and Shuangliu’s tourism resources are relatively rich, which has certain attraction and appeal. " Gao Lei said that Shuangliu should strengthen the identification of explosive tourism products in the next step.
In addition, the new media exhibition at the conference site showed Sichuan cultural tourism resources, the image of "Comfortable" panda, red scenic spots, etc., and highlighted new tourism formats such as Shuangliu Airport Flower Field. Shuangliu mother rabbit head, Pengzhen hemp cake, covered bowl cultural and creative products, and Shuangliu characteristic tourism commodity exhibition concentrated on presenting a Shuangliu with profound cultural heritage and rich American food. After the meeting, the guests visited Shuangliu Pengzhen, Airport Yuncheng Living Room, Shuangliu Cultural Relics Restoration Exhibition Center, Tianfu Jingxi Tea Set Museum, Airport Huatian and other places.