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February 17, 2011 is the Lantern Festival, and the origin and customs of the Lantern Festival are counted.

February 17, 2011 is the Lantern Festival, and the origin and customs of the Lantern Festival are counted. The custom of Lantern Festival — — Lion dance (data map)

February 17th this year is the Lantern Festival on the 15th day of the first lunar month, also known as the Lantern Festival and the Spring Lantern Festival, which is a traditional folk festival in China. The first month is the first month of the lunar calendar. The ancients called it "Xiao", and the fifteenth day is the first full moon night in a year, so the fifteenth day of the first month is called the Lantern Festival. Also known as the first lunar month, Yuanxi or Lantern Festival, it is the first important festival after the Spring Festival. China has a vast territory and a long history, so the customs of Lantern Festival are different all over the country, among which eating Lantern Festival, enjoying lanterns, dancing dragons and lions are several important folk customs.

The origin and customs of Lantern Festival

The formation of Lantern Festival custom has a long process. According to historical data and folklore, the fifteenth day of the first month has been paid attention to in the Western Han Dynasty. The activity of Emperor Wu of the Han Dynasty to sacrifice the "Taiyi" in Ganquan Palace on the first night of the first month (Taiyi: the god who dominates everything in the world) is regarded by later generations as the forerunner of offering sacrifices to the gods on the fifteenth day of the first month. However, the fifteenth day of the first month was really a folk festival after the Han and Wei Dynasties. The introduction of Buddhist culture in the Eastern Han Dynasty is of great significance to the formation of the custom of Lantern Festival.

During the Yongping period of Emperor Han Ming (AD 58-mdash; — In 175), because the Ming Emperor advocated Buddhism, it coincided with Cai Kun’s return from India for Buddhism, saying that on the fifteenth day of the first month in Mohatuo, India, monks gathered to pay tribute to Buddhist relics, which was an auspicious day to participate in Buddhism. In order to promote Buddhism, Emperor Han Ming ordered "burning lamps to show Buddha" in the palace and temple on the fifteenth night of the first month. Therefore, the custom of burning lanterns on the fifteenth night of the first month has gradually spread in China with the expansion of the influence of Buddhist culture and the addition of Taoist culture.

It is also said that the Lantern Festival originated from the "Torch Festival". In the Han Dynasty, people held torches in rural fields to drive away insects and beasts, hoping to reduce pests and pray for a good harvest. To this day, people in some areas in southwest China still make torches out of reeds or branches on the fifteenth day of the first month, and hold them high in groups and dance in fields or grain drying fields. Since the Sui, Tang and Song Dynasties, it has been in full swing. Tens of thousands of people took part in singing and dancing, from faint to dull. With the changes of society and times, the customs of Lantern Festival have changed greatly, but it is still a traditional folk festival in China.

Another theory is that the custom of burning lanterns in Lantern Festival originated from the Taoist "three-yuan theory"; The 15th day of the first month is Shangyuan Festival, the 15th day of July is Zhongyuan Festival, and the 15th day of October is Xiayuan Festival. The officials in charge of the upper, middle and lower three elements are heaven, earth and man respectively, and the heaven official is happy, so the lantern festival should be lit. The festivals and customs activities of the Lantern Festival are extended and expanded with the development of history. As far as the length of the festival is concerned, it was only one day in the Han Dynasty, three days in the Tang Dynasty, and five days in the Song Dynasty. In the Ming Dynasty, the lights were lit from the eighth day of the eighth month until the night of the seventeenth day of the first month, for ten days. Connecting with the Spring Festival, the day is the city, which is very lively, and the lights are lit at night, which is spectacular. Especially the exquisite and colorful lights make it the climax of entertainment activities during the Spring Festival. By the Qing Dynasty, there were more "hundred plays" such as dragon dancing, lion dancing, roller boating, walking on stilts and dancing yangko, but the festival period was shortened to four to five days.

Wonderful recommendation:

Hefei benchmark house price adjusted again, with the highest increase of 500 yuan per square meter.

A major event in 2011 was known in advance. In May, the two elevated roads in Hefei were connected.

It is more convenient to eat melons in Sanshigang this summer. Hefei Huanhu North Road will be opened in March.

It takes only 30 minutes from Hefei to Nanjing, and the Hening Intercity Railway is expected to be built this year.

After Hefei’s holiday, the recruitment salary has generally increased by more than 20%. You can choose from many large-scale job fairs.

Monthly donors have to pay more, and the interest rate of Hefei provident fund loan will be adjusted from February 9.

> > > For more information, please see Hefei Life Network > >>

Summer in the ＂Summer＂ Township ｜ Spend a sauna day and meet the ＂Arctic Village＂ in Wuhan.

avoid/escape summer heat

Xiaxiang town

The countryside of Wuhan is 5℃ lower.

The air here is free and fresh.

There are distant mountains and smoke, dogs and fields.

height of summer

A visit to the countryside in Wuhan with a summer temperature of 5℃

First stop

Huangpi liujiashan village

Cool heart and lungs, Wuhan "North Pole"

Liujiashan Village, Caidian Street, huangpi district is located at an altitude of 806 meters.Among the mountains.Green and cool, it is the tallest, northernmost and most remote village in Wuhan, and is called the "Arctic Village" in Wuhan.

The original ecology is the biggest feature of the local natural environment. In summer, the temperature here is 6-8 degrees lower than that in downtown Wuhan, which is a good place for summer in rural Wuhan.

If this title is not enough for you to locate its coordinates and mention "Qingliangzhai", everyone should know!

At the top of Qingliangzhai, you will enter the village even if you pass through the archway of "hometown of the top scholar, Liujiashan Village"!

There is a mirror-like lake in the village, clear and clean, which is the result of careful care by the villagers.

Most of the retro buildings along the lake are Huizhou style with white walls and blue tiles. The landscape in front of the house is strewn at random with green plants, which is hidden among the green mountains and green waters, and it is full of refreshing meaning.

Every summer vacation, there will be a wave of summer tourists in the village. Most of them are old people with their grandchildren. Some choose to stay in the farmhouse for a short time, while others choose to rent a farmhouse for a comfortable summer.

Take a walk along the plank road in the middle of the lake, blow the mountain lake wind, find enthusiastic old people in the village and ask the historical story of the Qing Dynasty Jinshi.

There is also an excellent viewing platform on the top of the mountain, watching the sunrise and sunset and watching the stars move. Standing on the platform, you can still blow the wind from your neighbor Xiaogan ~

Looking back at Liu Jiashan, the villagers are rich and peaceful. Who would have thought that it was once a poor and backward ravine ~

When talented people return home, the countryside changes dramatically.

In 2004, Yi Youqing, an "able man of Huangpi", came to Liujiashan Village to develop tourism. He invested 40 million yuan to build leisure resorts and scenic spots in Qingliang Village, an old tea plantation in Liujiashan Village, and rebuilt the houses in Liujiashan Village to keep its original quaint appearance.

After the transformation, Liujiashan Village has become a beautiful water town in the deep mountains. The scenic spot also excavates the history of Liu Binshi, the ancestor of Liujiashan Village, who took the second place in the Qing Dynasty’s scientific research, and deduces such scenic spots as Shuxiang River, Zhuangyuan Bridge, Jintu Bridge, Reading Pavilion, and Cowherd’s Cave.

Nowadays, villagers are either hired as employees in scenic spots, or open farmhouses or set up stalls to sell local products. Every household has a tourist meal. In the past, poor and backward mountain villages wereRural construction has experienced gorgeous transformation in more than ten years!

The old stone road between the cottages and the "old house" that is 100 years old have witnessed the transformation of Liujiashan Village.

Get out of the urban heat island and come to the village for the summer!

Without Li Jiaqi and Viya, which beauty brands are better off？

Reporter | Chen Qirui

Editor | Lou Qinqin

Not all beauty brands rely on head anchors.

On July 13th, the local beauty brand Polaiya said at the investor exchange meeting that in 2021, the head anchor delivery accounted for a small single digit in the total sales of product live broadcast. On Tik Tok, nearly 60% of Polaiya’s live broadcast activities are self-broadcast by the brand. At present, Polaiya mainly broadcasts live on Tmall, Tik Tok and JD.COM platforms.

During the "6.18" period in 2022, Polaiya ranked fifth in the Tmall beauty sales list; Its make-up brand Caitang ranks ninth in Tmall’s make-up sales list. In the future, Polaiya will continue to broadcast live, and this year, it will open a second official account in Tik Tok, mainly to promote popular items such as the essence of double antibodies.

According to the report of Qingyan, the information media in the beauty industry, Lin Qingxuan’s self-broadcast accounted for 60% during the "6.18" period in 2022, and the master anchor accounted for 40%. Shanghai jahwa Group, which owns brands such as herborist and Yuze, started the construction of the live broadcast center in December 2021, saying that 70% of the self-broadcast content will be completed by the internal team in 2021, and the store self-broadcast GMV will increase by more than 300% year-on-year.

According to the research report of CITIC Securities, in 2021, Li Jiaqi and Viya will account for about 10% of the live broadcast sales of Polaiya. Li Jiaqi and Viya accounted for about 25% of the live broadcast sales in shanghai jahwa, mainly in Yuze and herborist. According to the report, most A-share cosmetics listed companies are not highly dependent on the head anchor.

With the rise of anchors such as Li Jiaqi and Viya, live broadcast has become an important channel for beauty brands to promote online sales growth.

In this process, the head anchor promoted the sales growth of high-end overseas brands such as Lancome and Estee Lauder, and also made new domestic brands such as Perfect Diary and Flower Xizi come out of the circle, while local brands such as Polaiya and Yuze, which have been established for many years, also made a second spring through live broadcast.

However, the problem that some brands rely too much on the head anchor soon appears. The head anchor has a stronger voice, and the pit fee is more expensive. Beauty brands entering the live broadcast room of the head anchor sometimes lose money and earn traffic. Previously, the dispute between Li Jiaqi and L ‘Oré al also showed that the head anchor’s price requirements risked disrupting the brand price order.

Recently, after anchors such as Li Jiaqi and Viya stopped broadcasting one after another, some brands also realized that over-reliance on head anchors would increase the uncertainty of development. During "June 18th" in 2022, Li Jiaqi suddenly stopped broadcasting, which once caused a large inventory backlog of brands.

In fact, some beauty brands have already begun to reduce their investment in the head anchor, mainly by adding more stores to broadcast themselves. As early as the early outbreak of the epidemic in 2020, some beauty brands such as Lancome began to gradually increase their investment in self-broadcasting in order to reduce the losses caused by the closure of stores.

With the rise of short video platforms such as Tik Tok and Aauto Quicker, beauty brands have gradually extended their self-broadcasting channels from Taobao. In addition to beauty brands, the practice of self-broadcasting is also used by shopping malls such as Yintai, and counter clerks can broadcast live in shopping malls after training. Yintai’s self-broadcasting in shopping malls has established its own system.

Since the previously popular head anchor has gradually faded out, whether it is willing or not, it has become an inevitable trend for beauty brands to reduce their dependence on the head anchor. But not all brands can achieve sales growth through self-broadcasting.

At present, the successful self-broadcast beauty brands have usually developed in the market for a long time, and have a large number of sales points in offline channels. They have a considerable budget to build a live broadcast base, which can be broadcast by their own teams on Tmall and Tik Tok, and also gain exposure in the live broadcast of comprehensive shopping malls such as Yintai.

For those start-up brands, it is usually difficult to get traffic attention by choosing self-broadcasting, and entering the live broadcast room of the head anchor is often a key step for them to enter the mass market. In 2022, the "6.18" Tmall beauty and make-up sales list also showed that, without the support of the head anchor, the number of start-up local brands on the list had been greatly reduced, and overseas brands that had been suppressed once again dominated the list.

The excessive concentration of resources by the head anchor leads to the inequality of the right to speak between the anchor and the brand, but also because of the concentration of resources, the head anchor can bring rare traffic to small brands that lack exposure. In the current period when the field of head anchor is still green and yellow, start-up brands and small brands may face more challenges.

World Cup Preview： Dancsics Retreated from Injury! The men’s basketball team won! America is beaten!

The World Cup starts in two weeks, and national teams

Are in full swing for running-in preparations.

China men’s basketball team ushered in an exciting victory.

Beat Cape Verde in Italy’s four-nation tournament.

In this game, Li Kaier did not participate in the battle.

But the men’s basketball team still plays high-quality organization and defense.

Especially Cui Yongxi’s domineering empty dunk in the second quarter.

It shows the indispensable vitality of the new generation men’s basketball team.

Constantly honed, with the in-depth understanding of tactical concepts

I am confident to see the men’s basketball team under the new system

Re-killing in the international arena responds to some heights.

In contrast, the American team seems to be not going well.

The newly formed "dream team" is like a "dream detachment"

At the beginning of joint training, the starting lineup of American men’s basketball team

Actually lost to the selection team who came to practice. …

Cunningham played like Dancsics in the selection team.

One-on-one hit, series from soup to nuts, leading the team to victory.

But Cole said that he was not worried about such a thing at all.

It is an old tradition for the American team to lose to the selection team.

It has happened in the past, and it will not delay the men’s basketball team to win the championship in the end.

At this moment, the real Dancsics is also having a hard time.

Last time we talked about Dancsics, who became the captain.

The first time I led the team, I lost to the Greek team without letters.

Even in the game, I was robbed and dunked by the letter brother.

Brother letter at that time, don’t mention how proud you are.

"Ha ha ha! Scared! Letters are all brothers in front of me! "

Holding my breath, Slovenia and Greece fought for the second time

It’s a pity that Dancsics’s team still lost this time.

Greece finally defeated Slovenia 88-77.

Moreover, Dancsics was injured in the second quarter.

Before the knee injury, he had just scored 18 points.

After the knee injury, Dancsics dropped out of the game directly.

In fact, the injury is not serious, but the knee is very important

For safety reasons, Dong Zi didn’t play in the second half.

But it does not prevent him from continuing to participate in the national team schedule.

The really bad news is that his national team-mates

Cancar, also unfortunately injured his knee in the game.

His injury is much more serious than Dancsics’s.

77 also prayed for the health of his teammates on social media.

But in a high probability, I didn’t run away without the World Cup.

Two consecutive defeats in the warm-up match, and I was slightly injured myself.

An important teammate almost reimbursed the race schedule.

Dancsics’s World Cup trip was not very smooth.

As the strongest player in the international arena at present,

How sure is he to lead the team to win the championship?

China men’s basketball team data report： Cui Yongxi was elected MVP, and the team’s three-point shooting rate broke 50%

On August 5th, Beijing time, China beat Cape Verde 86-66 in a warm-up match that ended early this morning.

After the game, the China men’s basketball team released the data report of this game. According to this report, the China men’s basketball team performed very well on the offensive end, and the team’s offensive efficiency reached 126.8 points per 100 rounds.

In terms of shooting, 42% of China men’s basketball team’s shots came from outside the three-point line, and the shooting percentage reached 52%. In addition, China men’s basketball team’s shooting percentage in the field was 67% and 88% respectively.

In addition, in defense, the China men’s basketball team also performed well, and they limited the offensive efficiency of the Cape Verdean men’s basketball team to 97.3 points per 100 rounds.

The MVP of the China men’s basketball team in this game was young Cui Yongxi, who hit eight sports shots in 17 minutes and scored 18 points, 4 rebounds and 2 assists. The other two players who scored in double figures were Zhang Zhenlin (10 points) and Fang Shuo (11 points).

US media： Ballmer is tired of failure, and the new season will be his last bottom line.

Earlier on August 4th, Beijing time, the US media once again followed up and reported some internal news about the Clippers. Ballmer, the owner of the Clippers, was tired of failure. The 22-23 season will be an important node for him to assess the players and the future development of the team, and it is also his final bottom line. It is completely understandable that Ballmer chose to renew his contract cautiously in advance at this time. After he took over the Clippers, he showed his ambition to the league and fans. He was often seen in the home game. He cheered for the team crazily. Ballmer was also not idle in some important away games. He followed the team to the away game, and he spent a lot of money. His investment in the team has always been among the best in the league. In order to have an independent team culture and mark him, he invested heavily in building a new arena. Ballmer’s vision for team management is also very vicious. He even invited the LOGO man. Looking at the transactions and contracts made by the old West in the Clippers in recent years, it is basically correct. However, the Clippers’ double stars have fallen in front of injuries again and again in recent years, and the team has fallen in the playoffs again and again. As the owner of the team, Ballmer has done everything he can, and it is right to be cautious now. The next season will be a huge test for the Clippers, as will George, 33, and Leonard, 32. Age and past injury history will put the future contract renewal in doubt unless they can show Ballmer and fans different performances, higher attendance and good competitive state in the new season.

Yongxiu, Jiangxi： More than 4,500 people run the ＂Migratory Bird Kingdom＂ at the start of the half marathon.

From: People’s Network-Jiangxi Channel

People’s Daily Online Yongxiu On April 22nd, the much-anticipated "an all-consuming love Dreaming of Wucheng" 2023 Jiangxi Yongxiu Half Marathon started in Wucheng, a migratory bird town in China. More than 4,500 Chinese and foreign racers raced in the hinterland of Poyang Lake, deeply enjoying the beautiful scenery of "World Wetland and Migratory Bird Kingdom" and experiencing the ecological charm of Yongxiu with running and speed.

Certified by China Athletics Association, this competition is co-sponsored by Yongxiu County People’s Government, Jiujiang Wenguang New Tourism Bureau, Jiujiang Sports Bureau and Jiujiang Forestry Bureau, and undertaken by Yongxiu County Wenguang New Tourism Bureau, Yongxiu County Education and Sports Bureau and Yongxiu County Forestry Bureau. A total of three events are set up: half marathon (21.0975km), national fitness running (7.5km) and party member model walking (7.5km). The routes are carefully planned by the organizing committee of the competition, accompanied by birds and flowers all the way, runners can enjoy the natural beauty of spring in Poyang Lake, and also enjoy the elegant demeanor of the migratory bird kingdom and the ancient town with thousands of years.

The contestants started from the tourist center of the migratory bird town in Wucheng, Yongxiu County, and passed through Wucheng scenic spots and landmarks such as Yongwu Highway, Poyang Lake Ecological Civilization Exhibition Center, Ji ‘an Hall, Huanzhen Highway, Wucheng Paigong Lane, which is known as the "most beautiful water highway", and walked through the Poyang Lake Nature Reserve, with birds singing in their ears from time to time, which perfectly integrated sports with nature.

Located in the core area of Poyang Lake ecological wetland, Wucheng is one of the four famous towns in Jiangxi history, a national 4A-level scenic spot and the first "China migratory bird town" in China, with pleasant climate, fresh air and beautiful scenery, which provides an excellent place for all kinds of leisure sports and competitive competitions.

In the end, after fierce competition, China track and field athlete Peng Jianhua won the men’s championship in 1 hour, 07 minutes and 20 seconds. MelkamAlemayehuTassew from Ethiopia won the women’s championship in 1 hour, 12 minutes and 42 seconds. "This is my second visit to Yongxiu. I feel that people here are very enthusiastic and the track is the most beautiful track I have ever seen!" Peng Jianhua said happily at the half marathon award ceremony.

"Take the scene as the medium and make friends with the game. We organically combine sports, characteristic tourism and other advantageous resources to provide a good platform for the holding of sports events. At the same time, this will greatly enhance the popularity of scenic spots in Yongxiu and stimulate the development of local tourism. " The relevant person in charge of the Wenguang New Tourism Bureau of Yongxiu County said that next, Yongxiu will hold many wonderful activities such as cultural festivals, music festivals, cross-country rally races, lobster festivals, etc., to cultivate new highlights of tourism consumption, continue to polish the global tourism brands, and boost the high-quality development of the county’s tourism industry. (Shi Yu, Zheng Wenbin, Li Panpan)

Na Qiao： You can’t have the joy of playing in a Real Madrid shirt anywhere else.

Live on March 11th, after beating the Spaniard 3-1, Real Madrid defender Na Qiao talked about the victory in an interview. Na Qiao said that the victory made the team full of confidence in a very important week.

This game is crucial to the team spirit?

Na Qiao: "Yes, we need to win. This victory gives us confidence in a very important week."

About assisting asensio.

Na Qiao: "I’m not used to that kind of rush, but things are going well and I’m happy for the team."

About the schedule

Na Qiao: "Every game is very important. We have a clear gap. We need to narrow the gap in every game, and the most important thing is the Nou Camp."

About the fans calling on you to stay.

Na Qiao: "I have goose bumps. This is my home. I am very happy today. I can’t express it in words. I won’t have the joy of playing in this jersey here anywhere else. I will remember such a thing, which will make me think in a more positive way. "

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