



Winston Churchill once said, "Never waste a crisis", because there are endless possibilities hidden in the crisis.
With the full opening of epidemic control in the whole country, people’s lives have taken on a new look: they exposed themselves at the first time when they were yang, and exchanged virus strains with their patients. Those who were yang-free or worried everywhere, or suffered from "phantom yang syndrome". When the whole people are talking about the new meanings of Yang Guo, Yang Kang and Wang Zhongyang, and using "Baojuan" and Yang Di to create stalks, the trend of ion ironing in COVID-19 is wildly lifted, and "lying flat" has almost become the first priority in life.
In this process, we saw that pharmaceutical companies made a fortune, and the prices of masks and antigens soared. However, there is another point that can’t be ignored in the isolated economy. Skin care products and masks also ushered in short-term dividends, and the emotional value hidden behind the "face value economy" has been seen by more and more people …
2023 is destined to be a "turning point year". As far as the beauty industry is concerned, what kind of trend will it show?
01
Trend 1: The market scale is advanced to the first cosmetics market in the world.
China has already developed into the second largest cosmetics market in the world after the United States. According to "Blue Book of Cosmetics Industry: China Cosmetics Industry Research Report (2022)", the scale of cosmetics market in China is expected to reach 540 billion yuan in 2025. Thanks to the upgrading of consumption and the large base of cosmetics consumers in China, China will become the largest cosmetics market in the world by then. According to the research and forecast of Goldman Sachs, the scale of China’s cosmetics consumption market has ranked first in the world, and it is estimated that its scale will increase to 145 billion US dollars in 2025, twice that of 2019, with an average compound annual growth rate of 11%.
Previously, due to the repeated epidemic and the pressure on the global environment, the beauty industry was hit hard, but what we can still see is that the beauty consumption market in China has obviously picked up. Under this momentum, the beauty market in 2023 will usher in new development opportunities.
02
Trend 2: Beauty consumption has fully recovered from the demand side and the supply side.
Although the environment is difficult, the demand for beauty consumption has never been muted. In 2023, the overall beauty consumption will show a trend of "first restraining and then promoting". After the national liberalization signal started, the impact of the infection peak made the consumption scene seriously missing, and both online and offline were temporarily paralyzed and stopped. At the same time, the decrease of residents’ income also greatly suppressed people’s consumption confidence and desire. When the epidemic subsides, people’s consumption mentality will be restored for a period of time. It is estimated that by the second half of 2023, the overall economic vitality and beauty consumption will usher in a comprehensive recovery.
It is reported that the total retail sales of consumer goods in China will increase by 11% in 2023, reaching 50 trillion yuan. It can be said that consumption will become the main driving force for GDP growth in 2023, and creating new demand through supply-side structural reform has become the top priority. It is reported that the central government has put the restoration and expansion of consumption in a priority position, and through a series of positive and effective policy combination boxing, it will reverse social expectations and boost market confidence, and beauty consumption will also usher in market dividends.
03
Trend 3: Beauty products continue to "roll efficacy" and "roll research and development"
With the blessing of social media and personal network, it is more and more convenient for people to obtain product information, which also makes consumers more rational in their choices. Many "component parties" are even familiar with the basic formula and efficacy features of products. As a result, the brand pursues the concept of "products are king" and begins to increase its research and development, aiming to compete from the trend of safety, naturalness and efficacy.
As can be seen, the R&D expenditure of international giants is frequently up to 1 billion yuan, and in recent years, China has continuously increased its investment in R&D innovation, such as Estee Lauder, Shiseido, L ‘Oreal, Unilever and Kao. Meanwhile, the investment of local brands in R&D and the number of patents have also increased considerably, especially the R&D ideas from medicine to cosmetics have risen rapidly, such as the rapid development of Huaxi biology, and the technology related to dermatology in the big health track has attracted much attention. Maintaining the micro-ecological balance of skin has also become a new idea for soothing and repairing.
04
Trend 4: Domestic brands may gradually replace international brands.
The strong growth of China market makes international brands fight back crazily. According to the Jost Sullivan report, in 2021, the top five participants in China cosmetics market accounted for 21.9% of the market share, all of which were international cosmetics groups. At the same time, however, the drastic changes in the China market have also led to the departure of Revlon, while the momentum of domestic brands with local genes cannot be underestimated. In 2021, the proportion of domestic products in cosmetics industry in China is 47.2%, compared with 82.4%, 71.7%, 71.6% and 54.1% in South Korea, Western Europe, Japan and the United States, there is still much room for domestic brands in China to grow.
At present, the government’s favorable policies are being actively promoted. Only Shanghai will strive to reach the scale of 300 billion yuan in 2023, and want to build 10 leading enterprises with revenues exceeding 5 billion yuan and have 3-5 leading brands going international; The consumer side is also constantly welcoming new opportunities in the promotion of national pride. It is reported that domestic products are especially favored by young consumers; Brand-end market competitiveness is rising, and companies including Polaiya, Betani, Aimeike, Huaxi Bio and Shangmei have successively succeeded in IPO. By focusing on enhancing the scientific and technological content of products, domestic products are gradually narrowing the gap with international brands. It can be said with certainty that domestic brands will replace international brands in the future.
05
Trend 5: The supply chain side is increasingly inclined to "autonomy" in research and development.
Today’s beauty supply chain has entered an era of highly centralized and efficient operation. It is no exaggeration to say that the brand may only need to spend one day in Guangzhou Meibo City from the selection of raw materials, bottles, packaging to logistics, and the high gross profit margin of 70%-80% or even 90%, the low threshold of starting from 100 small-scale factories and starting from 1000 large-scale factories, has attracted many enterprises to cross the border, and many unknown brands have even already obtained financing.
However, the more intense the competition, the more likely it is for enterprises with real strength to break through in the long run. It can be seen that the establishment of exclusive raw materials such as Bose, Schizoyeast and Pitera has made L ‘Oré al, Estee Lauder, SK-II and other brands build technological barriers, so domestic products have made efforts in basic research for patented raw material formulas. Hua Xizi poached Li Huiliang, Polaiya introduced Wei Xiaolan, Huanya invited Pan Zhi, and major chief scientists were snapped up by enterprises. At the same time, the problem of raw materials "getting stuck in the neck" is becoming more and more serious. At present, almost all raw materials in cosmetics manufacturing warehouses are imported, and surfactants, emulsifiers and thickeners are imported. Therefore, many people in the industry call for independent research and development of domestic raw materials to be put on the agenda.
06
Trend 6: Brand marketing needs to pay more attention to emotional value output.
There are many people entering the beauty market, low-end products are caught in a price war, and the consumption upgrading trend of rational consumers is becoming more and more obvious. It is worth mentioning that the boosting effect of emotional value behind the "Yan-value economy" has become increasingly prominent. In the past, people mostly consumed in kind, while products solved the substantive needs of consumers. With the continuous growth of the middle class, more and more consumers began to pursue the enjoyment of spiritual culture and service level, which is the strong added value that brands want to pursue.
On the premise of improving product quality, the brand’s marketing focus began to focus on people’s yearning for a better life, creating new demands from the dimensions of innovation, personalization, differentiation and diversification, and sprouting new consumption growth points, which is also the password for the brand to develop to the high end or broaden the long tail market. The responsibility of sustainable development is not only borne by consumers, but also requires companies to take more practical actions to alleviate climate change and other issues.
07
Trend 7: Channel scenarios call for online and offline integration.
For beauty brands, the grasp of channel resources is also particularly important. At present, the traditional channels are still dominated by international brands, but the emergence of THE COLORIST colorist, Plum Blossom, etc. has not only opened up new possibilities for offline beauty retailers, but also opened a fast channel for the development of new brands. In addition, due to the lack of offline scenes during the epidemic period, offline consumption has gradually shifted to online, especially "online live broadcast" has become a life raft for many brands and stores.
Nowadays, more and more brands and channel providers realize that the two-way collaborative mode of online plus e-commerce, social media marketing and offline enhanced experience service will be the general trend. The production of online grass planting content catalyzes consumers’ demands for skin care, and also forms an itch demand for mastering makeup artist. The strong experience and quick advantage of offline is the key to accurately identify the pain points of consumption immediately and realize the physical expansion of beauty consumption happiness.
08
Trend 8: Tighter supervision and sustainable concept help the benign development of the industry.
The introduction of new regulations on cosmetics has made the industry threshold constantly improve, such as the implementation of raw material registration and filing system, the submission of raw material safety information, the extension of supervision scope to the upstream, and the encouragement of raw material innovation; At the foundry level, the person in charge of quality and safety is set up to strengthen the management of the whole production process, and at the same time, the main responsibility is further clarified, the compliance cost is increased, and the binding relationship between the foundry and the brand end is deep; For the brand side, the efficacy evaluation requirements were implemented, which increased the compliance cost of enterprises, extended the new cycle and raised the filing threshold.
For consumers, the sustainability of beauty cosmetics has become more tangible. Whether it is the popularity of pure beauty cosmetics, the degradable or reusable packaging materials, or the practice of corporate social responsibility, it is becoming one of the important indicators for consumers to choose brands, and it is also a key link to enhance brand and product loyalty.
Summary: The real post-epidemic era has arrived. With the optimization and adjustment of epidemic prevention measures in various places, the social panic and discrimination against Covid-19 have been greatly reduced. But objectively speaking, there are still many people who have certain cognitive inertia, so they should do a good job in psychological construction when they see the "two bars" on antigens.
Perhaps at this stage, beauty companies are still "doing their best, listening to destiny", but this does not mean "putting it down". While tightening the string of epidemic prevention, the beauty industry is looking forward to a more orderly development atmosphere and consumption environment. In your opinion, what trends will the beauty industry show? Welcome to add ~
Football is a sport in which the feet are the mainstay, the ball is controlled and dominated, and two teams attack and defend each other on the same rectangular court according to certain rules. Football is called "the first sport in the world" because of its strong antagonism, changeable tactics and large number of participants.
Here are some knowledge about football:
01
The origin of football
The predecessor of modern football originated from the ball game "Cuju" in Zizhou, Shandong Province (now Zibo City) in ancient China, and was later spread to Europe by Arabs from China, and gradually evolved into modern football.
Modern football originated in England.
In 2005, in the closing ceremony of the centenary celebration of FIFA, Linzi, Shandong Province, China was officially declared as the origin of world football.
The picture above shows the ancient Cuju map of China.
02
ancient football
The origin of football can be traced back to the ancient ball game Cuju in China. Cuju’s original name was "Tuju", and the word Cuju first appeared in Historical Records Biography of Bian Que Canggong, while Cuju was called the ancient football in China. In the Western Han Dynasty, writers Liu Xiang and Liu Xin and his son wrote in their personal works Bielu and Qilue: "Cuju players are rumored to be made by the Yellow Emperor." By the Tang and Song Dynasties, Cuju had become very popular and became an elegant activity in the court. This ball game was later introduced to Europe from China by Arabs.
03
Modern football day
October 26, 1863
On October 26th, 1863, several football fans met at the Fremason Hotel in Queen’s Street, London, England, and discussed and established the English Football Association, which was the first football association established in the history of world football, and its establishment marked the birth of modern football.
04
The "four" firsts in football
In 1848, the Cambridge Rules, the first written rule in the history of football, was born.
On October 26th, 1863, England established the first football association in the world, and unified the competition rules of football.
In 1872, the first official match between football associations was held between England and Scotland.
In 1900, in the Second Summer Olympic Games, football was included as an official event.
05
Football playing field
one
Venue area: The venue should be rectangular, with a length of no more than 120m or less than 90m and a width of no more than 90m or less than 45m (the venue for international competitions should be no more than 110m or less than 100m and no more than 75m or less than 64m). In any case, the length must exceed the width.
2
Line drawing: The competition venue should draw clear lines according to the plane drawing, the line width should not exceed 12 cm, and no V-shaped grooves should be made. The longer two lines are called sideline and the shorter one is called goal line. Draw a line across the court in the middle of the court, which is called the center line. The center of the site should be marked clearly, and a circle with this point as the center and a radius of 9.15m should be drawn, which is called the middle circle. On each corner of the site, a flat-topped flagpole with a height of not less than 1.50 meters should be erected, and a small flag should be tied on it; Similar flags and flagpoles can be erected on one side and at least 1 meter away from the sideline of the center line on both sides of the field.
three
Goal area: On the goal line 5.50 meters away from the inside of the goal post at both ends of the competition field, draw a line with a length of 5.50 meters perpendicular to the goal line into the field, with one end connected with the goal line and the other end drawing a connecting line parallel to the goal line. The area within the range of these three lines and the goal line is called the goal area.
four
Penalty area: On the goal line 16.50 meters away from the inside of the goal post at both ends of the playing field, draw a line with a length of 16.50 meters perpendicular to the goal line into the field, with one end connected with the goal line and the other end drawing a connecting line parallel to the goal line. The area within the range of these three lines and the goal line is called penalty area, and make a clear mark at the midpoint of the two goal lines measuring 11 meters vertically into the field, which is called penalty point. Draw an arc outside the penalty area with the penalty spot as the center and 9.15m as the radius, which is called the penalty arc.
five
Corner area: Take the intersection of sideline and goal line as the center and 1m as the radius, draw a quarter arc into the field, and the area within this arc is called corner area.
six
Goal: The goal should be located in the center of each goal line, and it is composed of two vertical goalposts with a distance of 7.32 meters and an equal distance from the flag point in the west corner, and a horizontal crossbar with a lower edge of 2.44 meters above the ground. In order to ensure safety, both the fixed goal and the movable goal must be stably fixed on the field. The width and thickness of doorposts and crossbars shall be symmetrical and equal, and shall not exceed 12 cm. The net is attached to the goalpost, crossbar and ground behind the goal. The net should be properly propped up, so that the goalkeeper has enough room to move. The material of the net is allowed to be made of hemp, jute or nylon. Nylon rope can be used, but it must not be thinner than hemp or hemp rope.
06
Position on the football field
one
Goalkeeper: The main responsibility is to hold the goal, observe the changes of the game on the field, organize and direct the offensive and defensive of the whole team.
2
Full-back: mainly responsible for defending the opposing winger or other players who are inserted into the winger position, and cooperating with the central defender to make up for each other and block the way to attack the goal directly. When our team attacks, we can also wait for an opportunity to help out and play the role of winger.
three
Central defender: It is the pillar of defense. Its main duty is to defend the most dangerous area in the front center of the goal, stop the opponent from shooting, and cooperate with the full-back and another central defender to make up for each other’s positions. It should also play the role of offensive and defensive organization and command.
four
Avant-garde: It is active in the middle zone between the striker and the defender, and its main responsibility is to control the midfield, which is the barrier of defense and the link of frontier attack. Advance can attack, retreat can defend, and timely insert or long-range, which plays the core role of the team.
five
Center: The main responsibility is to shoot through or catch a cross ball. Secondly, it is the "sharp knife" and "shooter" of our team through cross transposition, left and right coordination, disturbing the other side’s defense line and creating opportunities for our companions to insert, cut or shoot. It is the first line of defense for the whole team when the attack turns to the defense.
six
Winger: The main duty is to break through the opponent’s defense line from the side, take the ball and cut the shot or cross the baseline or outflank the shot. When defending, we should keep a close eye on our full-backs, prevent them from assisting freely, and assist our full-backs in defending the opposing wingers.
07
game
compare
game
rule
rule
1. Competition system
The game is divided into two teams, each with 11 players (generally speaking, each team is allowed to replace three substitute players during the game), and one of them must be a goalkeeper. The whole game is 90 minutes, which is divided into upper and lower halves, with each half lasting 45 minutes. The rest time between the first half and the second half shall not exceed 15 minutes. There is a referee and two sideline referees in the game. In each half, the referee can make up time according to the injuries and time-consuming substitution on the field. If the game must be decided, if the two teams draw within 90 minutes, overtime will be played for 15 minutes in the first half and 15 minutes in the second half. If the game is still tied, the winner will be decided by penalty kick.
The game time should be divided into two equal halves, 45 minutes for each half and 90 minutes for a ball game. Unless otherwise agreed by both parties under special circumstances, the following provisions shall apply:
A. In each half, the time lost due to substitution, dealing with the wounded, delay time and other reasons shall be made up, and the amount of this time shall be decided by the referee.
B. At the end of each half-time or after the whole game, if a penalty kick, corner kick, frontcourt free kick or the ball enters the opponent’s penalty area and the goal has not been completed yet, the time shall be extended until the end of the attack. Unless the referee agrees, the rest time between the first half and the second half shall not exceed 15 minutes.
2. Kick-off method
1. Before the start of the game, the kick-off or venue should be selected by coin-in, and the party who picks first should have the right to choose the kick-off or venue. After the referee gives the signal, the game should be started by a player of the opening team kicking the ball (that is, kicking the ball placed in the center of the playing field). Before the ball is kicked out, all the other players (except the team members) should be in their own half, and the opposing team members who open the team should also keep at least 9.15 meters away from the ball; After the ball is kicked out, there is obvious displacement. It should be considered that the kickoff player is not allowed to touch the ball again before the ball is touched or kicked by other players.
2. After a goal is scored, a player from the negative side should kick off again in the same way to continue the game.
At the beginning of the second half, the two teams should exchange venues, and the other side of the team that kicked off in the first half will kick off.
3. Penalty
1. Any kick-off that violates the rules in this chapter should be reopened. If the kickoff player touches the ball again before the ball is touched or kicked by other players, the opposing team should be at the foul place. Kick an indirect free kick
2. Kick-off can be scored directly to the opponent. Kicking into one’s own goal will result in a corner kick.
3. If the ball doesn’t cross the sideline or goal line when the game is suspended for reasons not specified in these rules, when the game is resumed, the referee should drop the ball at the position where the ball was suspended, and the game will be resumed when it hits the ground. If the ball is in the goal area when the game is suspended, it should be dropped on the goal line nearest to the position where the ball is located and parallel to the goal line. When the ball is dropped, the players must not touch the ball before it hits the ground, otherwise the referee should drop the ball again.
4. Dead ball
In the following cases, it becomes a dead ball:
When the ball crosses the goal line or sideline on the ground or in the air.
When the game has been stopped by the referee.
5. The game is going on
From the start of the competition to the end of the competition, the competition should be in progress, including:
A. The ball bounces back from the goalpost, crossbar or corner flagpole.
B. The ball bounced off the referee or linesman on the court.
C. the players on the field fouled and the referee didn’t punish them.
6. Method of winning
Unless otherwise stipulated in the rules, if the whole ball crosses the goal line from between the goalposts and under the crossbar, instead of being thrown or brought in by the attacker’s hand and deliberately pushed into the goal with his hand or arm (except that the goalkeeper is in his own penalty area), the attacker wins a goal. In a game, the team that wins more goals is the winning team. If neither side wins or the number of wins is equal, the game should be called a "draw".
7. Penalty for violation of regulations
-offside
(1) An attacker who is closer to the opponent’s goal line than the ball is in an offside position. Except in the following cases:
1. The player is in his own half.
2. At least two players of the opposing team are closer to the goal line of the opposing team than this player.
(2) When the player kicks or touches the ball, and the team member is offside, the referee thinks that the player has the following behaviors, so it should be judged offside:
1. Interfering with the game or the other side;
2. Attempt to gain benefits from offside position.
(3) A player should not be judged offside in the following circumstances:
1. The players are only offside;
2. A player can directly catch a goal kick, corner kick or throw the ball out of bounds.
(4) If a player is sentenced to offside, the referee shall award an indirect free kick by the opposing player at the offside location. If the player is offside in the opponent’s goal area, then this free kick can be executed anywhere in the goal area where he was offside.
-Fouls and misconduct
(1) A member intentionally violates any of the following nine items, namely:
1. Kicking or attempting to kick an opposing team member.
2. Tripping the opponent’s players, that is, behind or in front of the opponent, stretching your legs or bending over to trip or attempt to trip the opponent.
3. Jump to the opposing team.
4. Violent or dangerous collision with the other team members.
5. In addition to the other side is blocking, from behind the other team.
6. Try to hit the opposing team and spit on them.
7. Pull the opposing team.
8. Push the opposing team.
9. Touch the ball with your hands, for example, carrying and pushing the ball with your hands or arms (except for the goalkeeper in his own penalty area).
Note: On March 5th, 2021, international football association board announced that it had adjusted the rules concerning hand ball, and not all handball was considered a foul. Unintentional handball that causes teammates to score a goal or get a chance to score will no longer be considered a foul. In all the above cases, the opponent should be sentenced to kick a direct free kick at the foul place. If the foul place is in the opponent’s penalty area, the free kick can be executed anywhere in the penalty area. In the course of the game, if the defender intentionally violates any of the above nine items in his own penalty area, he should be awarded a penalty no matter where the ball is at that time.
(2) A player commits any of the following five fouls, namely:
1. The referee thinks that his actions are dangerous, such as trying to kick the ball that the goalkeeper has caught.
2. When the goalkeeper is in the penalty area:
A. Holding, patting or throwing the ball into the air in any direction after controlling the ball by hand, and then catching it, and walking for more than 4 steps without making the ball enter the competition state.
B. After holding the ball, touch the ball with your hands again according to the situation in clause (2)c, although you have made the ball enter the competition state before touching the ball by the team members outside the penalty area or the opposing team members inside and outside the penalty area.
C. The goalkeeper touches the ball with his hand after a team member intentionally kicks the ball to the goalkeeper.
D. The referee thinks that due to tactical purposes, the team intentionally stops the game and delays the game time, which makes the team gain illegitimate interests.
In all the above cases, the opponent should be judged to kick an indirect free kick at the foul place according to the specific circumstances of the first free kick rule.
3. Players should be warned and shown a yellow card in the following situations:
E. After the start of the game, players enter or re-enter the game or leave during the game: except for accidents, in either case, without the permission of the referee in advance.
F. If the referee suspends the game to execute the warning, the opponent will kick an indirect free kick to resume the game at the place where the ball is located when the game is suspended according to the specific situation of the free kick rules.
G. If the foul player has other more serious foul circumstances, he shall be punished according to the relevant provisions of the rules.
H. the team members violated the rules continuously.
I. express dissatisfaction with the referee’s decision by words or actions.
J. has improper behavior.
Except for a more serious foul, if a player’s behavior falls into any of the last three items mentioned above, he should be given a yellow card warning and ordered to kick an indirect free kick at the foul place according to the specific conditions of any team rules.
(3) When the referee thinks that a player has the following situations, he should be ordered to play and show a red card:
1. Commit acts of violence.
2. Serious foul.
3. Use foul language or abuse.
4. After being given a yellow card warning, he was given a second yellow card warning for foul.
The game is suspended because of the penalty. If the player does not violate other rules, the opponent should be sentenced to kick an indirect free kick in the foul place according to the specific situation of the free kick rules.
8. Free kick
There are two kinds of free kicks: direct free kicks (which can be scored directly into the goal of the foul team) and indirect free kicks (the server is not allowed to shoot directly, and can only shoot after being touched by other players).
9. penalty kick
(1) Requirements
The penalty kick should be kicked from the penalty spot, and the penalty player must be clearly defined. When serving, all players except the referee and the opposing goalkeeper should be outside the penalty area and in the competition field, and at least 9.15m away from the penalty point. Before the ball is served, the opposing goalkeeper must stand on the goal line between the two goalposts (his feet are not allowed to move). The referee must kick the ball forward; Don’t touch the ball again until other players kick or touch it. When the ball rolls to the circumferential distance of the ball, the game is resumed. Penalty kicks can be scored directly. When the penalty kick is executed in the middle of the game, or when the penalty kick is extended or reissued at the end of the semi-full game in the first half, if the kicked ball touches any post or two posts; Or touch the crossbar; Or touch the goalkeeper; Or continuously touching the goalpost, crossbar or goalkeeper and entering the goal, as long as there is no foul, it should be judged as a winning goal.
(2) Penalty
Anyone who violates any provision of this chapter shall be dealt with as follows:
1. If the defender fouls, the ball should be severely punished if it is not penalized.
2. If an attacker other than the penalty shooters commits a foul, the penalty will be invalid and should be severely punished.
3. If the penalty player commits a foul after the game is resumed, the opposing player shall issue an indirect free kick at the foul place according to the specific situation of the free kick rules.
10. Throw a foul ball
When the whole ball crosses the sideline on the ground or in the air, it should be thrown in any direction in the court by the opponent who touched the ball last before it was out of bounds.
When throwing the ball, the thrower must face the court, and some of his feet should stand on the sideline or outside the sideline. He should not leave the ground with his feet, and throw the ball into the stadium from the head to the back with both hands. The game resumed as soon as the ball entered the court. The thrower must not touch the ball again until it is kicked or touched by other players. Throw a foul ball into the goal directly to score.
penalty provision
1. If the ball is not thrown into the stadium according to the prescribed method, the opposing team members should throw the foul ball in the same place.
2. If the ball thrower touches the ball again after throwing the ball into the stadium before it is kicked or touched by other players, the opposing team should kick an indirect free kick at the place where the foul occurred. If a player fouls in the opponent’s goal area or fouls in his own goal area, he should kick an indirect free kick according to the specific circumstances of the free kick rules.
Goal kick.
When the whole ball crosses the baseline from the outside of the goal in the air or on the ground, and the last player who kicks or touches the ball is the attacking player, the defending goalkeeper will directly issue a restricted area at any place in the restricted area to resume the game. The goalkeeper must not put the ball in his hand before sending it into the game. If the ball is not directly served from the tee, that is, it has not entered the game, it should be re-served. The goalkeeper must not touch the ball again before it is kicked or touched by other players. Goal kick is not allowed to score directly. When serving goal kick, the opposing team members should stand outside the service area before the ball is sent out of the service area.
After the player who serves goal kick kicks the ball out of the service court, he touches the ball again before it is kicked or touched by other players, and the opposing player shall be awarded an indirect free kick at the place where the foul occurred. If a player fouls in the penalty area, it will be executed according to the specific situation of the free kick rule.
12. Corner kick
When the whole ball crosses the goal line from the outside of the goal, whether in the air or on the ground, and the defender touches the ball finally, the attacking player puts the ball in the corner area close to the ball out of bounds and kicks the corner kick.
Do not move the corner flagpole when serving the corner kick. A corner kick can win a goal directly. The opponent of the corner kick player shall not enter within 9.15 meters from the ball when the ball has not entered the game, that is, the ball has not rolled to the circumferential distance of the ball. A player serving a corner kick is not allowed to touch the ball again before it is touched by other players.
1. When a player who kicks a corner touches the ball again before it is kicked or touched by other players, the referee shall order the opposing player to kick an indirect free kick at the place where the foul occurred. If a player fouls in the goal area, it will be executed according to the specific situation of the free kick rule in the rules.
2. If there is any other foul, the corner kick should be kicked again.
Slide down to see all.
08
organization
one
The highest organization in the world is the International Football Federation, which was founded in 1904 and headquartered in Zurich, Switzerland.
The highest organization in China is the Chinese Football Association, which was established in Beijing on January 3rd, 1955.
09
Top ten famous football matches
one
The FIFA World Cup is held every four years. It is a football match with the participation of national teams all over the world, which symbolizes the highest honor in football and has the greatest popularity and influence.
2
The European Football Championship, also known as the "European Championship", is held every four years and is one of the most influential international football competitions. Since 2016, the number of teams participating in the final stage of the European Championship has expanded to 24.
three
The European Champions League, referred to as the "Champions League" or "Champions League", represents the highest level and honor of European club football. Twenty-two clubs have won the Champions League in succession, with Real Madrid winning the championship the most times, totaling 13 times.
four
The English Football Super League, referred to as the "Premier League" for short, is one of the "five major leagues" in Europe. It is composed of 20 teams and is considered to be one of the best leagues in the world. With its fast pace, fierce competition and numerous strong teams, it has become the most popular sports event in the world and the highest-paid football league.
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Italian Football League One, referred to as "Serie A" for short, is one of the highest-level professional football leagues in the world. In the 1980s and 1990s, there were many stars and powerful teams in Serie A, which was called "Little World Cup".
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Spanish Football League One, referred to as La Liga for short, is the most competitive league in Europe at present. It is known as the "Star League" and "Mr. League" and is the cradle of cultivating footballer of the year and the Golden Globe Award.
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German Football League One, referred to as "Bundesliga", is the highest-level club competition in German football. Bayern Munich is the most successful team in the Bundesliga, winning 28 Bundesliga titles.
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French Football League One, referred to as "Ligue 1" for short, started the era of "Green Giants" dominating Ligue 1 when French football superstar Platini debuted in saint etienne in the 1970s, which produced a turning point in Ligue 1 and made French football once again become an important force in Europe.
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The America’s Cup is the most important national football match attended by the member countries of South American Football Association. It was formerly known as the South American Football Championship and is also the oldest national football match in the world. It is held every four years.
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The Asian Cup is the highest-level national competition in Asia. Since 1997, Asian Cup champions have represented AFC in the FIFA Confederations Cup.
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Top ten famous football stars
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Famous stars: Pele, Diego Maradona, johan cruyff, franz beckenbauer, Zidane, Ronaldo, alfredo di stefano, bobby charlton, Messi and Cristiano Ronaldo.
Source: Ping An Kudur
Editor: Zhang Zibo
Editor in charge: Yang Xiaobin
Duty Officer: Zhang Lijuan
Live broadcast: On November 3rd, in the 21st round of U21 League, Shandong Taishan U21 team defeated Shanghai Harbour U21 team 2-1, locked in the championship one round ahead of schedule, and got the qualification to participate in the 2024 season B. According to "Football News", in the final round, there were four teams competing for the remaining one B spot.
According to the rules, the top two players in U21 League this year won the number of places in China B, but the rules on registration, promotion and demotion have not been finalized. After this round, Taishan scored 45 points, Haigang scored 40 points, Dalian scored 39 points, Rongcheng scored 39 points and Shenhua scored 38 points. Taishan U21 team has won the championship ahead of schedule and successfully rushed to B, while the four U21 teams of Haigang, Dalian, Rongcheng and Shenhua all have hope of rushing to B in the final round.
At present, the situation in the seaport is the best. If you win, you will get the qualification of B. If you draw, you need another game and it will be a draw. If you lose, you will miss B.: If Dalian people win and the harbor doesn’t win, they can get the qualification of B, and they will be tied or negative; If Rongcheng wins, and the harbor doesn’t win, it will get the qualification of B, and it will be flat or negative; If Shenhua wins and Dalian people draw with Rongcheng, they can get the qualification of B.
(Tiger)
# Hundreds of teams #
In the past night, the five major leagues in Europe were unpopular. Four giants were upset this night. Liverpool, Arsenal, Bayern and Barcelona did not win. Manchester City also won the Premier League championship ahead of schedule because Arsenal lost to Nottingham Forest. In addition, AC Milan beat Sampdoria 5-1. At present, there is one more game, one point behind Lazio.
Barcelona 1-2 Royal Society
Prior to this, Barcelona had won the championship ahead of schedule, which probably affected the mentality of the players. At home in La Liga, Barcelona only conceded 2 goals in the first 17 games this season, and as a result, they conceded 2 goals in this round, which is really incredible.
Only five minutes after the first half, Comte was robbed with the ball in his own half, and then the Royal Society counterattacked. Finally, merino pushed and shot, breaking the door of Barcelona and even the small door of Ter stegen.
In the second half, Barcelona was robbed again because of careless dribbling in the frontcourt, and the Royal Society made a perfect counterattack. Finally, three people cooperated to expand the score to 2-0. Although Barcelona scored a goal before the end of the game, they were still 1-2 upset and suffered the first defeat at home in La Liga this season.
Milan 5-1 Sampdoria
That night, AC Milan’s attack broke out completely. At home, they beat Sampdoria 5-1, leaving a glimmer of hope for the fourth round.
Only 9 minutes after the first half, Leo faced the goalkeeper with a single knife after receiving the ball and finally scored calmly, breaking the deadlock for AC Milan. After that, Gill wore a hat and Diaz scored, which helped AC Milan win the key victory.
Up to now, AC Milando is one game behind Lazio, which ranks fourth in the standings. If the opponent loses five points in the last three rounds (Lazio has a superior performance in the match, and the same point will beat AC Milan), and AC Milan wins all the remaining games, then they will overtake their opponents and reach the top four. After the exit from the Champions League, Serie A won the top four, which is the only chance for AC Milan to advance to the Champions League.
Nottingham Forest 1-0 Arsenal, Liverpool 1-1 draw with Villa.
These two games have a great impact on the Premier League title race and the fourth race. Among them, Arsenal made a fatal mistake in the away game, which was countered by Nottingham Forest and eventually lost to the opponent 0-1.
Although Liverpool drew 1-1 at home to Villa, with Manchester United beating Bournemouth away, Liverpool was basically desperate for the fourth place. Then Manchester United and Newcastle both need one more point, and Liverpool will definitely miss the top four. Because Arsenal lost, they are now four points behind Manchester City with only one game left. This result also helps Guashuai’s team win the Premier League ahead of schedule.
Bayern was reversed by Leipzig 1-3.
This night, there was also Bayern. With a 1-0 lead at home, Bayern collapsed in the second half. In the second half, Lemmer counterattacked the goal and equalized the score for Leipzig. After that, the visiting team got two penalties and finally beat Bayern 3-1 away.
After this game, Bayern’s top position is in jeopardy. If Dortmund wins augsburg in the away game, the Bundesliga championship will be completely reversed. Now the initiative is completely in Dortmund’s hands. As long as they win the last two games, they will win the Bundesliga championship this season!
Titan sports All Media Original
In the 37th round of the Premier League, Liverpool drew 1-1 at home with Aston Villa. Towards the end of the game, firmino, who came on as a substitute, scored an absolute goal for Liverpool, helping Liverpool keep the suspense of the fourth round. Because Manchester United won this round, Liverpool are currently three points behind Manchester United in one game, and it is only possible to compete for four.
In an interview after the game, Liverpool manager klopp said, "We didn’t play well in the first half, and we were too impatient, whether we had the ball or not. Obviously, we have to calm down in the second half. After that, we scored a goal, but it was invalid, and then we scored another goal and tied. "
"This result is acceptable. We haven’t played well enough for a long time this season, but we still made this journey very exciting. Seven weeks ago, I thought it was impossible to compete for four. "
Regarding Aston Villa’s waste of time at the end of the game, klopp said, "It can be said that the problem is obvious. I think we have often seen this situation throughout the season, especially today. It is no problem to make up for 10 minutes, but in these 10 minutes, should we make up for another 5 minutes? "
Talking about the players who are about to leave the team, klopp said, "firmino and Milner have proved who they are in 20 minutes, showing the reasons why we love them and the qualities they will bring to their new owners."
"We will miss them, but like all good stories in life, there will be an end when there is a beginning. Their story here is over and we will write a new chapter. "
"Considering these teams competing with us, it is a good result to qualify for the Europa League. The competition was fierce, and we finished the task, which is good. The Europa League is also good, let’s see what we can do. "
Text/Vince
After beating Bournemouth 1-0, Manchester United extended Liverpool’s points difference to 3 points, and the remaining 2 home games can be locked in the Champions League as long as they get 1 point. After losing to Brighton and West Ham in a row, to the recent two-game winning streak, it was not easy to win, but fortunately, it stabilized the situation and resisted Liverpool’s strong chasing momentum.
Compared with the excitement of Manchester United fans, Tottenham fans are once again in a depressed state. This round of Tottenham Hotspur was stung three times by the "Little Hornet" in the case of leading 1-0 at home, and ended the home journey of this season with a 1-3 defeat. In the game, Kane helped the team to score again, but Tottenham finally lost, which is already the standard template of Tottenham Battle Report.
Next, there is one away game left for Tottenham. It doesn’t matter who the opponent is, because anyone can lose for this Tottenham. What is embarrassing is the current situation of Tottenham Hotspur. After losing this home game, their ranking fell to the eighth place. The most optimistic thing is to play in the UEFA, and they may not even qualify for the European War. Therefore, after the game, the media, fans, experts, celebrities and veterans once again talked about Kane’s future.
The old Tottenham general Crouch asked Kane for us, and that was before Tottenham played brentford. "I did ask him this question, and his answer was very tactful. I don’t think he even knew that he might be ambitious to go elsewhere and win a trophy, but it didn’t just depend on his own wishes. He still has a year left, and there is one person in the club (Levi) who doesn’t want to lose his star player. So what does it mean for fans to lose a player like Kane? Where can he go? Manchester City has now solved the problem. "
"Manchester United is the only real choice I can think of. He can’t go to Chelsea or Arsenal. Newcastle is a potential choice, but I think Newcastle is just a level transfer. Newcastle has great potential, but I think it is better to stay in Tottenham."
From Crouch’s words, we can also hear Kane’s complicated mood at present, and this is only before the game against brentford. At that time, as long as Tottenham wins, it is still possible to qualify for the Europa League, but after losing to brentford, the situation of Tottenham is very pessimistic. Therefore, if Crouch asked after the defeat of this game, Kane revealed that it might be more likely to leave the team.
After the defeat of Tottenham Hotspur, many fans said in the comment area that they called on Levi to let Kane leave, "Don’t delay Kane any more", "Kane deserves to go to a better team", and even fans said bluntly: "Kane is really stupid not to leave".
I believe Kane will have a good talk with Levi about his future after the season. He has done everything he can for Tottenham Hotspur. Regardless of the ups and downs of the team and who the coach is, Kane has always contributed one goal after another in his position. He has scored about 30 goals for nine consecutive seasons, and his performance is worthy of the evaluation of the top three centers in football and the name of the first center in Britain, but Tottenham’s performance year after year is not worthy of BIG6′ seat.
It is very rare for a striker like Kane to rank among the top scorers in history, who can hit Alan Shearer’s goal record and win the championship at zero. Azar’s example of 7 goals and 8 crowns shows that choice is more important than hard work, so it is time for Kane, who is about to enter his thirties, to make a choice for himself. This has nothing to do with loyalty. His love for Tottenham is obvious to all. Otherwise, he would not have signed a six-year contract as soon as he signed it, and almost left his golden career at Tottenham.
And this summer is the last chance. As Crouch said, Manchester City has got Harland, and Kane missed the best choice. Chelsea and Arsenal are deadly enemies in London. It can be ruled out that Newcastle’s platform is not attractive enough, and it is doubtful whether it can compete for the championship. And Manchester United have won the championship this season, and the summer window will continue to strengthen the lineup. Tenghage will definitely buy a center this summer, and Kane can basically announce that he has no chance to stay with Manchester United if he chooses to stay for another year.
Therefore, Kane’s example also proves the importance of a good agent, who can help players plan their future more reasonably. After leaving Tottenham Hotspur, Kane can not only get a bigger contract, but also many champions may have been written in the honor book, such as Manchester City two years ago.
Smart building refers to upgrading traditional buildings to intelligent buildings through Internet of Things technology, so as to realize more efficient and intelligent management and operation. Through the connection and cooperation of various sensors, equipment and systems, smart buildings can realize real-time monitoring, analysis and control of all aspects of buildings, thus improving energy utilization efficiency, optimizing space utilization and safety management, and bringing people a more comfortable and intelligent living and working environment.
(Firehawk Technology Intelligent Building System Development smart.figo.cn)
First, the characteristics of smart buildings
Smart buildings use the Internet of Things technology to connect all devices with the system to realize intelligent management and control. Through big data analysis and artificial intelligence algorithm, the automatic monitoring and management of facilities and energy in buildings are realized. In addition, the smart building also has a visual monitoring system and intelligent maintenance management, which can know the usage and maintenance status of the building in real time and improve the overall management efficiency and safety of the building.
(Firehawk Technology Intelligent Building System Development smart.figo.cn)
Second, the advantages of smart buildings
Smart buildings can improve the operation efficiency and energy utilization rate of buildings and reduce the operation cost and energy consumption through automatic and intelligent management. At the same time, smart buildings can also improve the comfort and health of living and working environment, and provide better use experience and services for residents and enterprises. In addition, smart buildings can also realize the integration and sharing of building information, which is convenient for different departments and users in the building to work together and communicate.
(Firehawk Technology Intelligent Building System Development smart.figo.cn)
Third, the application scenarios of smart buildings
Smart buildings can be widely used in office buildings, residential buildings, commercial complexes and other buildings. In the office building, the smart building can realize the automatic adjustment and management of the office environment, and improve the work efficiency and comfort of employees. In residential buildings, smart buildings can realize intelligent control and management of family living environment and improve the quality of life and safety of residents. In the commercial complex, smart buildings can realize the intelligent management and operation of commercial facilities and services, and improve the efficiency of commercial operations and user experience.
(Firehawk Technology Intelligent Building System Development smart.figo.cn)
Firehawk Technology Smart Building System takes the life cycle data of buildings as the core, and integrates new ICT technologies such as Internet of Things, artificial intelligence and big data based on the three-dimensional technology of digital twins to build a new generation of smart buildings with high technology, efficiency, safety, green and health, so as to enhance the image of the park’s external services and reduce costs and increase efficiency in its internal operations.
Eight teams involved in the Super League were investigated for match-fixing, and the Shanghai seaport in Taishan, Shandong Province was among them.
Text/Jiang Shihua
At present, there is no definite time when the Super League will kick off in the new season, but the anti-corruption wave in China football triggered by Li Tie’s investigation shows no sign of abating. In particular, the news of match-fixing and gambling involved in the Xinghan Wu incident may not be an individual phenomenon. According to a well-known domestic football media source, as many as eight Chinese Super Clubs have begun to be investigated by relevant departments, among which the Shanghai Harbour in Taishan, Shandong Province is one.
Recently, a football media person surnamed M posted a message on social media that investigators had gone to Guangzhou and Jiaying to investigate the local gambling situation in the last two years. As we all know, there used to be four Super League teams in Guangdong, and the clubs in Guangzhou are Guangzhou City and Guangzhou Team. It is inevitable that one of these two teams will be investigated by the relevant departments this time. The Shenzhen team has been mentioned many times before. The most typical case is: in the 2019 season, the Shenzhen team drew 4-4 with Wuhan Zall at home, and the head coach of Wuhan team at that time was Li Tie, who is now in prison.
After Chen Xiaoyuan was investigated, because of his relationship with Chen Xiaoyuan, the Harbour Club is likely to be investigated by relevant departments. During Chen Xiaoyuan’s tenure as chairman of the Harbour Club, some accounts and other issues were the focus of investigation by relevant departments. Previously, the news of match-fixing involved in the Xinghan Wu incident made Shandong Taishan deeply involved. If nothing else, in the final stage of last season, Shandong Taishan team beat Shenzhen 8-0 at home, and this game was questioned by many fans. If it’s not a match-fixing, it’s at least a tacit match.
Mr. Mo Yan’s writing style is magical realism, so is China football?