Many new film release publicity meetings will arrange "film roadshows" in cinemas, that is, arrange the main creators and starring actors to meet the audience during the movie viewing sessions. Because there are stars present, this method is highly praised by many fans, and the ticket price is often fired to hundreds or even thousands of yuan. Who is selling these high-priced "roadshow" tickets?
Entering the keyword "movie roadshow" in a second-hand trading platform can search out a large number of information about movie tickets purchased and resold by fans from all over the world. Among them, the highest selling price is a roadshow of the film "Crossing the Sea" in Shenzhen, and the price tag is 1000 yuan. The seller said, "There are not many ticket sources, so you need to take a ticket quickly." At the scene of an offline roadshow in Chaoyang District, Beijing, many scalpers disguised as fans. Some of them are collecting tickets, while others are looking for buyers.
According to the reporter’s visit, roadshow information is often released through the official Weibo of the film, WeChat or the theater where roadshows are held. The ways to get tickets for roadshows vary from place to place. Some tickets are sold publicly, while others are given internally. Take Beijing as an example. Tickets for roadshows are not for sale. Audiences need to sign up for a viewing group, which will be randomly drawn according to the number of seats in the cinema. However, during the film announcement period, a large number of fans lacked information and idolize was urgent, which gave scalpers an opportunity.
Where do the high-priced roadshow tickets come from? There are many kinds of channels for scalpers
While not publicly selling, all kinds of high-priced scalper tickets flowed out. Where did these resold roadshow tickets come from? Who is profiting behind the "realization of roadshows"?
On the second-hand platform, the reporter selected a roadshow that has attracted high attention in Beijing recently for consultation. The other party claimed that "as long as 450 yuan can enter his identity information in advance, he can directly sign in at the scene to exchange tickets". However, when the reporter asked what kind of ticket it was, the other party did not reply, but kept urging, saying that "if you don’t submit your identity information, you will close the registration." How can I participate in the roadshow without signing up for the viewing group? Where did these tickets come from and can they be redeemed successfully? In order to further understand the situation, the reporter finally paid the relevant fees and arrived at the scene in advance on the day of the road show as required.
Staff of the viewing group:This is a booking, two different viewing groups, one viewing group and one hall. We are all free here.
Since I didn’t receive the text message, the reporter contacted the scalper again, but the other party refused to answer it, and told me with WeChat that "don’t say what you bought outside, just say that you won the prize, report the information directly, and even don’t have to show them the electronic invitation letter". Subsequently, the reporter took the ID card and successfully exchanged the shadow tickets and checked the tickets according to the scalper’s statement.The so-called roadshow ticket is actually the winning qualification of fans. As long as the scalper can enter the buyer’s information into the organizer’s winning list, it can be exchanged.
According to industry sources, in order to promote the effect, organizers usually invite guests to participate in roadshows by way of booking. In this process, there are indeed some ticket sources flowing out. In order to maximize the benefits of the cinema, or hope that the fare will be sold higher, the possibility of joint speculation with the scalper is not ruled out.
Staff of a film publicity company in Beijing:It is possible that the scalper has already applied for the quota of the viewing group, and the viewing group has given him the qualification. Because unlike concerts, it is difficult to verify one-on-one real names.
Head of a cinema in Beijing:As soon as tickets are released in the cinema, scalpers will buy them first, and a total of 150 seats will buy 100 tickets first. If you can’t buy it, the scalper will give you an invoice through the star studio, or the "big V" channel.
Source: CCTV Finance