The box office is about 1.4 billion! Xiaogang Feng Fanghua key postponed to New Year’s Eve.

Huang Xuan stills

1905 movie network news　2January 12, 2018,Huaxia Film Distribution Co., Ltd. issued a "Notice on the Extension of Film Keys" to cinemas across the country.announceDue to the enthusiastic response from the market,FanghuaAll versions (except IMAX)The key of is extended for one month from January 16th to February 15th, 2018.

Extension notice

FanghuaAs an important work of Xiaogang Feng’s return to the Lunar New Year file after four years, sinceAfter the release on December 15, 2017, withExcellent quality and reputationCrazy for nearly 1.4 billion box office.Not only did the box office fall for three consecutive weeks,After a month of release, I experienced several waves of new films.Still stubbornly advancing under the large-scale encirclement,At present, it is still in the top ten in the proportion of film arrangement. This film is not only the highest-grossing work in Xiaogang Feng’s directing career, but also the highest-grossing literary film in China’s film history.This achievement also made "Fanghua", as the only literary film, advance into the top ten box office of Chinese movies in 2017.

Elaine Zhong stills

In addition to winning the favor of mainstream moviegoers, Fanghua has also opened up a new moviegoer — —Middle-aged and elderly people.According to the user portraits of ticketing platforms such as Taobao Film, the proportion of middle-aged and elderly people in the audience of Fanghua is much higher than that of other films in the same period. The extension of the key coincides with the tide of Spring Festival travel rush’s returning home, and young people have returned to their hometowns, which has opened up the conditions for "taking their parents to watch Fanghua" in third-and fourth-tier cities, or will trigger a new round of box office growth of the film.

Vivi stills

The film Fanghua is directed by Xiaogang Feng, written by Yan Geling and starring Huang Xuan, Vivi, Elaine Zhong, Yang Caiyu, Li Xiaofeng, Wang Tianchen, Wang Keru and Sui Yuan. "Fanghua" is being shown in cinemas all over the country.