分类归档 sangna

Wen | Tide Business Review

"It’s over. It’s already 8: 10. I’m still sitting on the toilet. I must be late for work today!"

Rita rubbed her stomach and sent crying expression packs in the sister chat group. Recently, her stomach is always upset, and she has to stay in the bathroom for a long time. At ordinary times, she has attracted the attention of department leaders and wondered if she was secretly fishing in the name of going to the bathroom. Now she is estimated to be late for a while, and I am afraid she will be criticized today.

"Is your resistance declining? Do you want to go to the hospital?" The little sisters in the group responded enthusiastically to her.

"Hey, I am so busy at work, how can I have this time?" Rita replied gloomily.

"I recently saw a probiotic freeze-dried powder in Xiaohongshu. I heard that it is very helpful for digestion and can lose weight. I just bought a few bags and am ready to drink." Another little sister dropped a link in the group, and in a short time, other group friends replied "planting grass".

Rita opened the link with a grain of salt. On the product introduction page, she wrote some proper terms that she had never heard of, such as high viable bacteria, water activity, metazoa, B420, etc. But it was these terms that sounded very scientific that aroused her great interest.

"It looks very professional, and there are health food labels. Buy it and try it." She thought, click on the screen to complete the order in one go. At this point, the physical discomfort seems to disappear with the satisfaction of consumption impulse, and she got up and left the bathroom, ready to enter a new day with high interest.

Undeniably, health has become the most concerned label for consumers in the post-epidemic era, and functional foods are receiving unprecedented attention and pursuit. According to the data in "Ai Rui -2022 White Paper on Health Management in China", compared with other age groups, the health self-evaluation scores of Generation Z are generally low. CBNData’s "Young People’s Health Consumption Trend Report" shows that more than 90% of the post-90 s have begun to have health awareness, and more than half of them have embarked on the road of "health".

Problems such as too fast pace of life, upside down work and rest, and irregular meals have long been an epidemic among urban youth, and "sitting" has become the normal life of young people in the workplace, which has made their intestinal digestion and absorption a big problem. At this time, probiotics that promote digestion and absorption, improve immunity, lower serum cholesterol, and even claim to be able to lose weight naturally become a "panacea" that consumers and businesses are particularly fond of.

However, can probiotics and the hundreds of millions of huge markets behind them really continue to be "prosperous"?

The competition for the new consumer circuit is becoming more and more fierce. Since the beginning of this year, under the violent fluctuation of the economic environment, this is a realistic atmosphere that everyone can perceive.

According to the incomplete statistics of the retail research center of Lianshang.com, the number of financing projects in new consumption areas in the first half of 2022 increased by 67.5% compared with the first half of 2021, but the total amount of financing decreased by 18% year-on-year. Especially in the once-popular sub-track of catering and food and drink, the financing amount this year is even less than 10% of the financing scale last year.

However, the big consumer market is not as sad as everyone thinks. In the field of massive segmentation, there are still many categories that continue to prove their value to the market.

On July 20th, the probiotic dietary brand "Daily Bacteria" announced the completion of a new round of financing, with Jin Yumao leading the investment, Lianjie Qichen and Lanshang Capital following the investment, and the old shareholder Linge Venture Capital continued to raise money. Less than two years after its establishment, this window brand has completed three rounds of financing, and the accumulated financing amount is nearly 100 million yuan.

The sense of smell of capital is keen. In the same month, Caive Fund and Xianfeng Changqing invested in UNOMI Youli Health, a laboratory-level nutrition brand, while in August last year, the famous Temasek invested in WonderLab, a new nutrition brand.

In Little Red Book, there are as many as 1.07 million notes about probiotics. Tmall health data shows that the average growth rate of probiotics in the past three years has exceeded 80%, and the average daily search volume has increased by 60% in June this year.

According to the data, the global probiotic market is about 50 billion yuan at present, and China’s probiotic market accounts for about 10% of the global market. According to market research firm ZionMarketResearch, by 2025, the output value of the global probiotic industry will exceed 77 billion US dollars (about 490.6 billion yuan), and the market share of China will exceed 25%.

The probiotic track is on fire, which is a natural thing for the market.

First of all, this upsurge of consumption upgrading is inevitably spreading to all fields of consumption. Taking fermented dairy products as an example, the increase of per capita disposable income in China is transmitted to the consumption end of dairy products, which shows that residents put forward higher requirements for the health care function and variety of dairy products. Therefore, the sales of ordinary white milk in the market were frustrated, and the sales of yogurt and milk drinks containing active probiotics continued to rise, which made a good start for the popularization of the concept of probiotics.

More importantly, the new consumer brand, as a "catfish" in the market, has stirred up the probiotic track.

In the domestic market, the probiotic track was originally firmly controlled by overseas nutrition and health care products. However, for these "deep pockets" enterprises, their own product lines are very rich, and they have not paid too much attention to probiotic products. When new consumer brands with their own traffic enter the market, the probiotic industry will change.

Different from the traditional health care brands that emphasize professionalism and efficacy, the new brand of probiotics takes the way of lifestyle. WonderLab probiotic small blue bottle focuses on women’s weight loss scenes after 90-95 in the Z era, and it became a hit with its high appearance; Every day, the bacteria are introduced into a box of chewable probiotic tablets with a daily dose of independent packaging, and the products are close to the form of "delicious food" by adding fresh fruit to squeeze the raw juice freeze-dried powder; Every fresh person who focuses on healthy food has introduced pop rocks powder probiotics, which can be eaten directly in his mouth, giving him the feeling of pop rocks, and linked with the new generation idols Lin Mo and Elaine Zhong to promote it.

With the help of star effect and traffic support, the new brands that play tricks in packaging and product form have enabled the public to quickly establish consumption habits in a short period of time. The traditional health care products leaders have a sense of urgency and began to innovate constantly. Local R&D brands such as Ketuo Bio and Huada Gene also saw opportunities and began to outflank and catch up in technology. In just a few short years, the probiotic track has been "rolled up", and the category explosion brought by market competition has further improved the market penetration rate of probiotic products. Under such a high-quality cycle, a track with unlimited potential is attracting more people.

In the past year, the number of businesses in the probiotic industry increased by 50% year-on-year, and the number of goods increased by 82% year-on-year. In this newly emerging market, the new consumer brand of newborn calves, the leading health care products with deep pockets and the R&D enterprises with talents and skills are conducting a secret contest.

In the new consumer brand camp, it undoubtedly reached 60 million sales in the first year of its establishment, and was once rated as the WonderLab of TOP1, the most popular bottled meal replacement milkshake brand for women by Tmall.

The primary reason for the rapid take-off of WonderLab is that its product positioning is very clear, focusing on young women aged 18-30. According to their needs to improve their figure, high health literacy and preference for healthier weight loss methods, Wonder Lab takes "losing weight, being healthy and becoming beautiful" as its core topic, and "nutrition, high fiber and low calorie" as its product selling point, starting from meal replacement and extending to "beauty nutrition" category, and finally.

As the "big brother" in the leading health care products, Tomson Bianjian’s Life-Space brand has made outstanding achievements in the field of probiotics.

In fact, Tomson’s life in recent years is not good. From 2018 to 2021, Tomson Bianjian’s operating income has slowed down for four consecutive years. This year’s semi-annual performance forecast shows that its non-net profit is expected to decline for the first time since 2016.

The reason behind it is also very simple. In the era when online is king, Tomson Bianjian’s original strong pharmacy channel advantage has been greatly reduced, and because the relevant state departments have started to rectify the chaos and violations of laws and regulations in the health care industry since 2019, in the subsequent medical insurance reform, many places directly introduced policies prohibiting the use of medical insurance cards to buy health care products in pharmacies. Tomson Bianjian, who suffered a double blow, became very passive for a time.

Therefore, Tomson Bianjian decided to bet on rejuvenation and online transformation, and probiotics became its first goal. In this track, Tomson Bianjian can be said to be on the same starting line as other cutting-edge brands, but its biggest advantage is that it has money in its pocket. How to develop probiotic products as soon as possible? Buy buy buys! In terms of production capacity, on August 30, 2018, Tomson Bianjian bought the Australian probiotic enterprise LSG for A $670 million. This is the first overseas acquisition since Tomson Bianjian was established, and the acquisition premium is as high as 34 times. In terms of marketing ability, Tomson Bianjian’s 2021 financial report revealed that its annual sales expenses were as high as 2.478 billion yuan, accounting for 33.35% of revenue.

On the other hand, R&D enterprises and pharmaceutical companies such as Huada Gene and China Resources Jiangzhong have also taken a fancy to the track of probiotics.

For enterprises with R&D genes, their moat lies in their strong scientific research capabilities. At the early stage of industry development, the actual efficacy of probiotic-related products is still controversial. At present, the professional ability of R&D institutions has made a strong endorsement for their products.

Youda of Huada Gene emphasizes that it is an independent research bacterium of Huada, and emphasizes "data speaking" in marketing. In an exclusive interview, China Resources Jiangzhong directly stated that its lactic acid bacteria tablets are over-the-counter drugs and have definite therapeutic effects, while other products are mostly ordinary foods or health foods. From the perspective of competition, Lihuo brand lactic acid bacteria tablets in Jiangzhong do not have direct competition with other products.

Rich money, strong output, and flow. In short, on the track of probiotics, all parties have made many strange moves, and they are still moving towards a fiery tomorrow amid all the noise.

"All the probiotics now promoted in China are all fake medicines! "Recently, biologist Rao Yi bombarded the popular science video of Yin Ye, CEO of Huada Gene, which was full of loopholes, so that probiotics were pushed to the forefront in a disgraceful posture. In fact, the question about whether probiotics are an "IQ tax" is a "shadow" that has always been lingering in this industry.

At present, the research on the mechanism of intestinal flora in the global academic community is still unclear. Who is right or wrong about the views of two scientists on whether probiotics are effective is still controversial in the scientific community, and it is even more difficult for us as ordinary consumers to draw a conclusion. However, the food safety and false propaganda of consumer-grade probiotic products are indeed a stubborn disease in the market.

According to the Scientific Consensus of Probiotics (2019 edition) jointly issued by chinese institute of food science and technology Probiotics Branch, probiotics should have three core characteristics: sufficient quantity, viable state and healthy function.

Last September, Yakult was fined 450,000 yuan for publicizing the important role of probiotics in prevention and control in Covid-19. In addition, the penalty book also shows that the company also publicized that "beneficial bacteria in the intestine will be lost with the normal excretion of the human body, so it is necessary to supplement active probiotics every day to maintain the balance of intestinal flora", which will make people mistakenly think that not taking probiotics every day will cause adverse effects on the body; The propaganda that "a small bottle of Yakult with 100ml contains more than 10 billion strains of Lactobacillus casei, and one bottle a day can meet the needs of adults" will make people mistakenly think that drinking a bottle of Yakult lactic acid bacteria every day will meet the needs of the human body, while ignoring the supplement of probiotics other than Lactobacillus casei.

On the complaint of black cats, many consumers complained that many probiotic products were deteriorated, foreign bodies were invalid, the ingredients list did not contain probiotic ingredients, and even children had bloody stools after taking probiotics.

According to the definition of the United Nations WHO, probiotics are living microorganisms, and a certain intake is beneficial to human health. Therefore, only when there are live probiotics in food, and a sufficient amount of live bacteria is guaranteed during the shelf life, can the product be called "probiotic food". However, due to the vague category boundaries, the lack of national standards, disorderly OEM and other reasons, it is unknown from beginning to end how many active probiotics can enter the stomach of consumers after a long sales link.

In addition to effectiveness, there is another mountain that needs to be turned over in the domestic probiotic market, which is the overseas monopoly of the upstream raw material market. TF Securities’s research shows that at present, the international patent application for probiotics is basically monopolized by traditional R&D powers such as the United States, Japan and Russia, and the monopoly of foreign enterprises in the domestic imported raw materials market is also very serious. Foreign manufacturers DuPont (50%) and Kohansen (35%) are the two companies with the largest proportion of probiotic raw materials in China. These two foreign companies account for about 85% of the domestic raw material market, and the rest manufacturers account for about 15%. It is an indisputable fact that the strains introduced from abroad may not be able to colonize effectively in the intestinal environment of Chinese. However, the probiotic industry has strong intellectual property barriers, technical barriers, access barriers and financial barriers. It is difficult for domestic enterprises to develop strains specially designed for Chinese.

After getting up in the morning, Rita habitually soaked in a bag of probiotic supplements. Since she tried this product, it has become a necessary process for her to supplement probiotics on time.

"Hey, is that probiotic drink you bought last time delicious and helpful to your health?" New information pops up in the chattering chat group.

Rita put down her glass and replied, "I think it’s effective. I don’t always run to the toilet recently, and the overall popularity is much better." It seems that intestinal health is really important. I don’t go to street food stalls to eat barbecue now. I have three meals a day, and I go to bed early and get up early. The acne on my face is gone. "

"Wait a minute, so is your gastrointestinal improvement due to probiotics or not eating junk food?"

“… …” Rita typed a string of ellipsis on her mobile phone.

At this time, another message popped up, "Why bother? We drink nutritional supplements to seek psychological comfort and relieve health anxiety. Hey, is there an appointment for crayfish beer on the weekend? "

"About about!" Rita and her sisters sent a message at the same time. She picked up the cup in her hand again and took a swig, thinking, to prepare for the weekend dinner, add another pack of enzymes today.

　　Today is the 23rd day of the twelfth lunar month, a traditional "off-year" in China.

　　"Twenty-three, candied melons stick", with the coming of the Lunar New Year, the pace of the Lunar New Year is getting closer and closer.

　　General Secretary of the Supreme Leader stressed: "The Spring Festival is a beautiful moment to bid farewell to the old and welcome the new, which will always bring people new expectations." The Spring Festival is not an isolated festival, but a festival group that integrates folk customs such as getting rid of old cloth and making new ones, and worshipping gods and ancestors. From the eighth day of the twelfth lunar month to the fifteenth day of the first lunar month, there are different traditional Spring Festival customs almost every day.

　　The old customs bear profound historical and cultural connotations and reflect people’s deep feelings and sense of identity with Chinese excellent traditional culture. Many traditional customs originated from the actual needs of ancient society. With the changes of society, they gradually surpassed the practicality and became the symbol of our nation’s common memory and cultural heritage, which is a vivid portrayal of the enduring and handed down from generation to generation of Chinese civilization. In addition, the annual custom activities in different places have their own characteristics, which bring together the cultural essence of all parts of the country and also show the inclusive characteristics of traditional culture.

　　Off-year is also called "Lunar New Year Festival" in ancient times, which means before and after beginning of spring, at the turn of Lunar New Year Festival. Off-year is usually regarded as the beginning of a busy year, which means that people begin to prepare new year’s goods, sweep dust, offer sacrifices to stoves, etc., and prepare for a clean and good year.

　　The written record about the off-year was first seen in the Eastern Han Dynasty. In the Eastern Han Dynasty, Cui Mao’s "Four People’s Month Order" contained: "La will be updated tomorrow, which means that it is a young age, and it is respected by the wine, and it is a teacher." In fact, the origin of off-year can be traced back to the Xia Dynasty, which originated in honor of a great god respected by the people. Later, in the pre-Qin period, a god was set up in the kitchen, and drinks, fruits and food were used as sacrifices.

　　It is worth mentioning that the holiday date of off-year is different in the north and the south, with the 23rd off-year of the twelfth lunar month in the north and the 24th off-year of the twelfth lunar month in the south. The different dates of off-year between the north and the south are related to the tradition of "three officials, three people, four boats and five people" in ancient China [i], that is, the official family celebrated off-year on the 23rd of the twelfth lunar month and the people celebrated off-year on the 24th of the twelfth lunar month. Because the north is close to the capital and is greatly influenced by bureaucracy, the off-year is changed to the 23rd of the twelfth lunar month, while the south still maintains the original tradition of celebrating off-year on the 24th of the twelfth lunar month. Therefore, the off-year in the north is one day earlier than in the south.

　　Offering sacrifices to stoves is the most important activity on off-year day, so off-year is also called "Festival of offering sacrifices to stoves" and "Kitchen God Festival". Sacrificial stoves have been in China for thousands of years. The belief in Kitchen God is a reflection of Chinese people’s dream of "having enough food and clothing". According to legend, the Kitchen God is an official who is arranged by the Jade Emperor to manage various kitchen fires on earth. On the 23rd of the twelfth lunar month, he reports to the Jade Emperor about the good and evil of this family in a year, and then rewards and punishments are implemented according to the Jade Emperor’s will. People are afraid that the kitchen god will talk nonsense after going to heaven, so they offer sacrifices to the kitchen stove on the off-year day and send sweet offerings such as candy and rice cakes. I hope he will be sweeter and say some nice words to make people’s lives easier in the coming year [ii]. Therefore, there is also the custom of eating stove candy on this day of off-year, which is very sticky, so it is also called "gum candy", commonly known as "Guandong candy" in Beijing, and "sugar ingot" in Shanghai and Jiangsu.

　　Besides offering sacrifices to stoves, there are other customs in off-year life. For example, in the off-year in the north, families get together to eat jiaozi, which means to see the Kitchen God off and to "see off the windward side of jiaozi". In the south, families get together to eat rice cakes, which means that people’s work and life are improved year by year. Of course, there are customs such as cutting window grilles and bathing.

　　As the prelude to the Spring Festival, off-year has always maintained its unique charm and significance, which contains profound cultural significance. These colorful folk activities express people’s good wishes to bid farewell to the old and welcome the new. At the same time, the differences in dates and customs between the north and the south also reveal the inclusiveness and diversity of China culture.

　　Poster: Wang Jinhong and Wang Yiting (internship)

　　Copywriter: Wang Ruoxin and Huang Sijin (internship)

　　[i] traditional customs [J]. Health and wellness of traditional Chinese medicine, 2016, (Z1): 11-20.

　　[ii] Wang Jijin. Prosperous China Year — — Endless old customs [J]. Jiangxi Education, 2023 (04): 6-9.

Special feature of 1905 film network Stars, moons, lanterns and candles set each other off, people are reunited to celebrate the Lantern Festival, and the prosperity of laughter and laughter is just our good wishes for life.

On the fifteenth day of the first month, Lantern Festival is celebrated, but after Lantern Festival, it will officially end the New Year. Even if we don’t give up, we should get ready and begin to welcome the new year’s life. However, for those of us who miss the Spring Festival, we can also find the feeling of the Spring Festival in the movies, and let’s reminisce about the taste of the year in the movies!

For Chinese, the Chinese New Year is a top event. This year not only represents family reunion, but also represents a summary of the past year and expectations for the new year. There are many film and television works about the emotional theme of "Chinese New Year".

Like the director’s film, it vividly reproduces how an ordinary family in the northeast of China celebrates the New Year, and also reveals a unique emotional fetter of the East.

In the movie, I saw fireworks all over the sky with two people on the road, and made a very real and heartfelt wish for the new year on the first day of the new year.

After hard training, the women’s volleyball players in the movie went back to the collective canteen and pushed open the door. They found that the person who packed jiaozi was their relatives. All the players went to hug and cry with their families and ate the jiaozi wrapped by their parents. It was an unspeakable excitement and warmth.

During the Spring Festival, several brothers ate the New Year’s Eve dinner together, saw the fireworks all over the sky, and then roared out "Happy New Year", which was actually that he concentrated some of their unwillingness and grievances, including some hopes and expectations for the future, in the past few years.

There is also a movie in which the new-born daughter of the diplomat is waiting for him after completing the task of evacuating overseas Chinese. His family’s expectation for him and the desire for reunion are a beautiful picture of the upcoming Chinese New Year.

At the end of the festival, the survivors lived in the underground city, but everyone was still celebrating the New Year with lights on.

Spring Festival travel rush is also an unavoidable theme during the Chinese New Year. For many vagrants, they will go to anxious to return during the Chinese New Year and want to return to their hometown. This annual migratory bird migration will always lead to countless stories of joys and sorrows, which involve Chinese’s emotional nerves again and again.

The road home in the movie is full of twists and turns, which should also be the most interesting presentation of the Spring Festival travel rush issue in the movie, which makes people laugh and feel some bitter taste of life.

The film shows the most difficult Spring Festival travel rush in 2008. At that time, Spring Festival travel rush caught up with the snowstorm in the south, and the whole railway, highway and civil aviation were in a state of paralysis. It was that experience that prompted our country to learn from a painful experience and began to vigorously develop high-speed rail.

It also records the times well. At that time, when I went home during the Spring Festival, migrant workers earned tens of thousands of dollars a year in cash to carry home, but they met a group of thieves in the car. But now no one has brought cash back for the New Year, and the world without thieves of that year has become history with the development of the times.

The scene of New Year’s Eve is also reflected in many movies and TV series, which shows that China’s family is short of parents at the dinner table, so the New Year’s Eve is not just a meal, but also includes the story of this family in the past year.

For example, classic movies starring teachers and movies starring them all revolve around eating New Year’s Eve dinner.

In the movie, Hehe is two poetic and lonely people, who spend the New Year together and eat jiaozi. Both sides should send each other blessings. Ge You’s "Happy New Year" makes a thousand words reflected and released in this sentence.

The Spring Festival is the most anticipated festival in Chinese every year. The traditional Chinese New Year ceremony is gradually simplified. At the same time, new customs are emerging with the development of the times. Watching movies during the Spring Festival is becoming a new year custom for young people.

Watching movies during the Spring Festival, just like watching the Spring Festival Gala in front of the screen, has become an indispensable Spring Festival ceremony, which is not only a respect for traditional Chinese New Year customs, but also a new way of cultural export. This year, the box office of Chinese movies is booming, and I wish everyone a prosperous and better life!

　　◆ "One Vertical and Four Horizontal" Business Layout

　　As a part of the national emergency command platform system, the national emergency early warning information publishing system builds the national, provincial and municipal early warning information publishing platforms and county-level early warning information publishing terminals from the overall framework.

　　The national early warning information publishing platform is located at the top of the four-level early warning information publishing system structure, and its information source is the the State Council Emergency Command Platform and relevant ministries and commissions; The provincial early warning information publishing platform is located on the second floor, and the information source is the superior early warning information publishing platform, the provincial government and various departments and bureaus in the province; The prefecture-level early warning information release management platform is located on the third floor, and the information sources are mainly the superior early warning information release platform, the prefecture-level government and the committees and bureaus; As the lowest level, the county-level early warning information publishing terminal is the grass-roots information receiving unit of national emergency early warning information, and the information source is the higher-level early warning information publishing platform, the county-level government and county-level committees and bureaus.

　　The the State Council Emergency Office is responsible for the overall management of the national emergency warning information release system, and the provincial, prefecture-level and county-level release platforms and terminals are managed by the local government emergency office, and the daily operation and maintenance are the responsibility of the competent meteorological departments at all levels. The national emergency early warning information release system adopts the principle of "who issues, who is responsible", and all units are responsible for the early warning information released by their own units. Publishing units at different levels and in different regions can only publish a certain level of early warning information related to their own units within their own regions, and cannot publish them across regions and industries.

　　◆ Business organization

　　In February 2015, the central editorial office officially approved the establishment of the National Early Warning Information Release Center. In May of the same year, the National Early Warning Information Publishing Center officially started its business operation. By the end of April, 11 provinces (autonomous regions and municipalities directly under the Central Government) such as Beijing, Tianjin, Shanxi, Shanghai, Fujian, Jiangxi, Guangdong, Guangxi, Hainan, Xinjiang and Guizhou had established provincial-level early warning information release centers. At present, 31 provinces, 343 cities and 2015 county-level early warning information release agencies have a total of 6085 full-time and part-time early warning release personnel.

　　◆ docking of various departments

　　In the national emergency early warning information release platform, 52 kinds of early warning information from 13 departments, including public security, civil affairs, land, transportation, water conservancy, agriculture, health planning commission, safety supervision, food and drug supervision, forestry, tourism, earthquake and meteorology, have been docked and released online, and the departments of industry, information technology, environmental protection and ocean are actively carrying out system application docking work, initially realizing the unified release of multi-disaster early warning information.

　　Nationwide, 90 kinds of early warning in 16 departments have been connected to the publishing system and officially put into operation. Guangdong, Shanghai, Beijing and other places have established and improved the whole society emergency linkage mechanism with early warning information as the guide.

　　◆ Early warning release situation

　　Since the business operation on May 1, 2015, 250,000 early warnings of natural disasters, 106 early warnings of accidents and disasters, 17 public health incidents and 5 social security incidents have been issued nationwide; In addition to meteorological disaster early warning, the departments of land, water conservancy, electric power, ocean and transportation issued 661 early warning information through the national early warning release system; 31 provinces and 333 cities across the country release early warning information through the national early warning information release system.

　　◆ Construction of distribution channels

　　Since the establishment of the national emergency early warning information release system, broadening the release channels and expanding the coverage of early warning has always been one of the focus of work. The distribution channels integrate and utilize the resources of various departments and social media, and establish a variety of early warning information distribution channels such as SMS, mobile APP, Internet, website, radio, TV, newspapers, outdoor media, building TV, etc., and also seamlessly connect with AliPay, Tencent WeChat, Sina Weibo, etc.

　　In order to solve the problem of early warning information entering villages and households, 436,000 early warning loudspeakers, 767,000 information workers and 78,000 information service stations were jointly built and shared with agriculture-related and disaster-related departments. By means of ocean broadcasting and Beidou satellite, the problem of early warning information release for ships at sea is solved. Solve the problem of early warning information release for remote areas with small population density through early warning radio; The problem of early warning information release in western minority areas with poor language communication is solved by Tibetan and Uighur mobile phone MMS.

　　footmark

　　In 2005, the State Council issued the Decision of the State Council on Implementing the National Overall Emergency Plan for Public Emergencies.

　　In November 2005, the Emergency Office of China Meteorological Bureau was established.

　　In June, 2006, China Meteorological Bureau put forward the idea of national public emergency early warning information release system.

　　At the end of 2006, the State Council held an examination and approval meeting of the National Emergency System Construction Plan during the Eleventh Five-Year Plan period, and decided that the national public emergency early warning information release system project should be handed over to the meteorological department for construction.

　　In February 2007, China Meteorological Bureau set up a project office to start the feasibility study.

　　In July 2009, the feasibility study of the project was revised according to the review opinions of the National Development and Reform Commission.

　　In September 2010, the National Development and Reform Commission approved the feasibility study of the project.

　　In November 2011, the National Development and Reform Commission issued an investment plan and the project was officially launched.

　　In 2013, the construction of the national emergency early warning and release system entered the stage of installation, training and application for provincial, municipal and county pilot users. At the same time, the provincial, municipal and county-level emergency early warning information release systems that have started construction are gradually docked.

　　On May 28th, 2013, the Ministry of Industry and Information Technology agreed to open "12379" as a special number for public service of national emergency early warning information release.

　　On August 1, 2013, the website of "12379" national emergency warning information was officially launched.

　　On January 9, 2014, all three operators, China Telecom, China Mobile and China Unicom, were connected.

　　On January 11, 2014, the national emergency early warning information release system was put into trial operation.

　　In February 2015, the Central Editorial Office approved the establishment of the National Early Warning Information Release Center.

　　On May 1, 2015, the business of the national emergency early warning information release system was officially put into operation.

　　On May 18th, 2015, the National Early Warning Information Publishing Center was put into operation.

　　On June 30th, 2015, the Secretariat of the State Council issued the Law on Operation and Management of National Emergency Early Warning Information Release System (Trial). By the end of April this year, 31 provinces (autonomous regions and municipalities directly under the Central Government) had formulated provincial-level emergency early warning information release management measures according to this method.

　　On September 14, 2015, the national emergency early warning information release system application docking work conference was held, and various ministries and commissions started docking work.

　　Source: Emergency Disaster Reduction and Public Service Department of China Meteorological Bureau and National Early Warning Information Release Center. The data time is as of May 4, 2016.

(Source: China Meteorological News, May 6, 2016, eighth edition Editor: Su Jessie)

　　[Private economy and high-quality development in the new era]

　　Xu Hongcai, Deputy Director of the Economic Policy Committee of China Policy Science Research Association, visited China Economic Net for a series of interviews on "Private Economy and High-quality Development in the New Era". Economic Daily-China Economic Net reporter Zhang Xiangcheng/photo　

　　Economic Daily-China Economic Net Beijing October 8 (Reporter Li Fang) How does the private economy develop? What are the current challenges? How to go in the future? Recently, Xu Hongcai, deputy director of the Economic Policy Committee of China Policy Science Research Association, made a series of interviews with China Economic Net on "Private Economy in the New Era and High-quality Development" to explain the relevant issues of private economy in depth.

　　Emancipating the mind and boosting the development of private economy

　　Xu Hongcai pointed out that the fundamental reason for the rapid development of private economy lies in emancipating the mind. Since the reform and opening up, the non-public economy has gradually developed, especially at the 15th National Congress of the Communist Party of China, which established the basic economic system of "public ownership as the main body and multiple ownership economies developing together". The market mechanism has fully played its role, which has enabled the private economy, individual economy and private economy to develop rapidly and played an irreplaceable role.

　　Over the past 40 years, under the guidance of the Party’s principles and policies, the private economy has developed rapidly, playing an important role in promoting employment, realizing output value, innovative development and tax contribution, and has become an indispensable force to promote China’s economic development. Since last year, the development of private economy has been under great downward pressure because of multiple contradictions such as external factors and internal factors, objective reasons and subjective reasons.

　　On November 1, 2018, General Secretary of the Supreme Leader held a private enterprise symposium and delivered an important speech, fully affirming the important position and role of the private economy and proposing six measures to vigorously support the development and growth of private enterprises.

　　"The important speech of the General Secretary has strengthened the confidence in the development of the private economy, and private entrepreneurs can rest assured and concentrate on development." Xu Hongcai said, "Fundamentally speaking, the construction of the socialist market economic system and economic development cannot be separated from the private economy. This is determined by the basic economic system, in which the private economy plays a very important role. "

　　Xu Hongcai pointed out that in the future, with the deepening of supply-side structural reform and the comprehensive opening-up, the development space of private economy will be further expanded. "With the reform of mixed ownership, ‘ Belt and Road ’ With the advancement of construction, private enterprises will play an important role in the process of further integration into modernization and globalization, and the private economy has great potential. "

　　Nowadays, the private economy has the characteristics of "56789", that is, it has contributed more than 50% of tax revenue, more than 60% of GDP, more than 70% of technological innovations, more than 80% of urban employment and more than 90% of enterprises.

　　High-quality development in the future is the core

　　According to incomplete statistics, after the symposium, 22 central departments and units issued 54 working documents to support the development of private economy, and provincial party committees and governments also issued opinions to promote the development of private enterprises and implemented the six measures put forward by the general secretary. Since the beginning of this year, all departments have paid close attention to implementation and achieved remarkable results.

　　Xu Hongcai, Deputy Director of Economic Policy Committee of China Policy Science Research Association. Economic Daily-China Economic Net reporter Zhang Xiangcheng/photo 　　

　　Xu Hongcai pointed out that private entrepreneurs are most concerned about the business environment, such as realizing the equality of rights, opportunities and rules of different market participants and truly implementing the principle of competition neutrality. In the future, we will further deepen the reform and create a better business environment. "It is necessary to form a consensus, implement it at the level of system and institutional mechanism, and further implement it at the level of policies, laws and regulations to ensure the rights and status of private enterprises."

　　Facing the current new competitive environment and development situation, Xu Hongcai believes that private enterprises should change their concepts, constantly improve their abilities and qualities, integrate social resources with a more open and inclusive attitude, and serve the society. "In the new era, private enterprises need to pay attention to innovation, including better improving efficiency and reducing costs, innovating business models, providing more high-quality products and services that meet the diversified needs of the market, and forming brands and core competitiveness, especially in terms of technological progress."

　　"The era of making quick money is gone forever, and high-quality development is the core in the future. We must promote the spirit of artisans. Especially in the face of a new round of global competition, private entrepreneurs should practice hard and do their homework. " Xu Hongcai suggested that while promoting entrepreneurship, we should start from basic education to cultivate the spirit of taking risks and displaying individuality, and reserve more talents.

On the occasion of the opening of 2025, we will welcome the heavy-duty model-medium and large-scale intelligent flagship MPV will be listed on January 8. Recently, its core configuration information was leaked out first. Judging from the first information, Xia’s comprehensive strength is quite strong, and it has obvious advantages over Senna and Grevia in terms of intelligent driving, technology and safety. It is blind to guess that the starting price may be 279,800 yuan.

Super 3m wheelbase, super 1000km comprehensive endurance, and online design, space and energy consumption.

In terms of body size, the Xia Changkuan height is 5145/1970/1805mm, the wheelbase is 3045mm, and the body length is over five meters, which is very atmospheric. What’s more commendable is that its turning radius is only 5.7m, leading at the same level and very flexible.

In the power system, Xia is equipped with the fifth generation DM technology. Judging from the exposed information and core configuration table, it will launch two pure electric endurance versions of 100km and 180km, with the longest comprehensive cruising range of 1060km and the fuel consumption of NEDC as low as 5.3L per 100 km. For an MPV model, the energy consumption and endurance performance in summer are undoubtedly a major product advantage.

The whole department comes standard with the "Eye of the Gods" 5R12V advanced intelligent driving, which is the only one at the same level.

It is reported that Xiagong will launch four models with configuration versions. The first highlight is that DiPilot 100 "Eye of the God" advanced intelligent driving assistance system comes standard. Through 29 sensors, the system can realize many intelligent driving functions, such as high-speed navigation, full-scene intelligent parking assistance and so on. At present, MPVs driven by Kamiuchi in the market are rare, and most of them are lower-level hardware configurations. It is sincere to directly install 5R12V hardware like Xia. For MPV models, users’ long-distance travel and the difficulty in parking large bodies are all pain points, and it is too fragrant to have smart driving in the whole department.

Moreover, the whole system comes standard with Yunqi -C intelligent damping control system and Yunqi preview system. As an active body control system, Yunqi -C can perceive the road surface in advance and actively adjust the suspension damping, which is of great help to improve the driving quality of vehicles.

In the interior configuration, 2+2+3 seat layout, electric double sliding doors and electric tailgate are standard in summer. Moreover, the skylight with panoramic canopy, double-layer sound insulation glass in front and rear rows, and privacy glass in the middle and rear rows are also easy to get started. What’s more commendable is that the summer entrance is equipped with 8 airbags, including the front and rear integrated super-long side air curtain, the main driver’s knee airbag and the front row far-end side airbag. Passive safety has the same advantages at the same level.

High-level configuration of a laundry list, with luxury luxury in the upgrade significantly.

Looking further at the 100-km overtaking model equipped in the middle of summer, ventilation and heating, electric four-way lumbar support are added to the front and middle row seats, the main driver also has massage function, and the auxiliary driver has boss key, which is both comfortable and convenient. At the same time, the one-button electric folding+forward and backward movement technology of the third row seat is also configured in this version, which can turn the seat flat and move it back and forth by 100 mm, making the space more flexible and changeable. It is worth noting that this version also comes with a 50W mobile phone wireless charging, a wide-temperature intelligent refrigerator for cooling and heating, and a small table with the front seat backed, all of which are super practical configurations on MPV.

In addition to the pure battery life growth, the 180KM overtaking model is also equipped with the AR projection induction opening function of the side sliding door and tailgate. When the car is locked, the user can open the door from a distance by lightly stepping on the flashing icon on the ground, which is convenient and ceremonial. At the same time, the middle row seat has been upgraded to zero sense ergonomic seat, and 10-point massage and memory functions have been added, so that the luxurious ride experience is fully filled. It can be seen that there are two versions in the summer, and the configuration has been pushed to a very high level. It is not an exaggeration to describe everything.

Many black technologies get on the bus, and the top smart cabin has something to watch.

Finally, the top of the summer is equipped with 180KM superior model, which gives more intelligent cabin configuration. The first self-developed DiSound sound system is equipped with 28 speakers and 32 independent audio channels. The seat is equipped with Hi-Fi music headrest, which is quite in place. Moreover, the third row of subwoofer speakers can be disassembled into outdoor Bluetooth speakers, with an external power of 170W, so there is no need to bring extra mobile audio for outdoor camping. The intelligent cockpit has also been upgraded to the high-end version of DiLink150. The 15.6-inch central control screen, 12.3-inch passenger entertainment screen and 15.6-inch car theater display in the car can realize three-screen linkage. Nappa leather seats, active fragrance system, steering wheel heating and streaming media rearview mirror are also added in the car to enhance the sense of luxury.

Using the Dismount sound system, the intelligent cabin with three screens and the skylight with panoramic canopy, users can enjoy the starry concert with the whole family when traveling by car. The advanced car experience brought by this black technology is quite attractive, which can significantly enhance the happiness and comfort of travel.

The configuration information leaked in summer is full of dry goods. It can be seen that the summer entry gives a very high configuration, and the configuration added in each version is very targeted, which is of great help to improve the car experience. It is no wonder that many users on the Internet said, "BYD’s purpose in playing the" King of China "card is to have a positive PK with Toyota to see who will still buy Senna and Grevia." Summer will be listed on January 8, which is worth looking forward to.