"Source of this article: China Economist Guan Wei"
Author: By Fu Wei.
Date of publication: September 2021
Format: 16 pages
Press: Economic Management Press
The completion of this book is inseparable from the support of many mature theories and the reference to the research results of many experts and scholars. In the process of writing, the author has also thought deeply about how to realize cross-cultural communication of Chinese traditional culture. I also thought about giving up. In the face of China’s increasingly strong comprehensive strength and the scene of many Chinese sons and daughters constantly striving to realize the Chinese dream, I still chose to continue to persist. In the face of specific problems, I returned to the theoretical source and always believed that any practical solution would follow the established theory.
Brief introduction of the author
Fu Wei, female, master, teacher of henan university of economics and law Foreign Languages Institute. Professional research direction: translation, cross-cultural research. He has published more than ten papers in core journals and CN journals, and published independent and compiled teaching materials, which has achieved good social benefits. Participate in many provincial and departmental projects. He has won the first prize for teaching achievement in henan university of economics and law, the school-level special prize in the 10th "Foreign Teachers’ Club" Cup National College Foreign Language Teaching Competition, the second prize in Henan Division, and the teaching management award for four times. In the field of cross-cultural research, from teaching students to facing a wider research field, the author is constantly summing up and thinking in the process of exploration and research.
Please read the "reading road map" in today’s book-
The first chapter is introduction
Section 1 Overview of Cross-cultural Communication of Chinese Traditional Culture
The second section is the analysis of the lack of research on domestic cultural output
The third quarter innovation
The second chapter is the theoretical basis of China traditional culture going to the world from the perspective of cross-cultural communication.
Section 1 Classical thinking theory
First, the relevant theories of Marxism
Second, the cultural communication thoughts of the Communist Party of China (CPC) leaders
Section 2 Theory of Cultural Globalization
First, the communication connotation of cultural globalization
Second, the mode of transmission of cultural globalization
Section III Cross-cultural Communication Theory
I. Overview of Cross-cultural Communication
Second, the theory of cross-cultural communication
Third, the definition of cross-cultural communication
The third chapter is the significance of China traditional culture going to the world from the perspective of cross-cultural communication.
Section 1 Dealing with cultural competition and safeguarding national cultural security
Section 2 Strengthening Cultural Soft Power and Enhancing National Image
Section III Promoting the upgrading of industrial structure and the transformation of development mode
Section IV Winning the Right to Speak Internationally and Maintaining Cultural Diversity
The fourth chapter analyzes the goal of China traditional culture going to the world from the perspective of cross-cultural communication.
The first section is the establishment of the goal of China traditional culture going global.
First, the basis for establishing the goal of China’s traditional culture going global.
Second, the establishment of the goal of China traditional culture going global.
The second section is the content of cultural communication to realize the goal of traditional culture going global
First, the basic connotation of traditional culture going global
Second, the subject and form of traditional culture going global
Third, the spread of traditional culture to the world
The third section is the realization value of China traditional culture’s goal of going global.
First, it is conducive to stimulating the cultural self-confidence of our people.
Second, it is conducive to a more comprehensive understanding and understanding of China traditional culture abroad.
Third, it is conducive to expanding the external influence of China traditional culture.
The fifth chapter is the implementer of China traditional culture going to the world from the perspective of cross-cultural communication.
The first section defines the main body of China traditional culture going global.
I. Government departments
II. Non-governmental organizations
Third, cultural enterprises
Fourth, intellectuals in the cultural and academic circles
V. Ordinary people
Section II Ways and means for the implementers to promote China traditional culture to the world.
First, the traditional culture at the government level goes to the world
Second, foreign cultural exchanges at the level of non-governmental organizations
Third, foreign cultural output at the level of cultural enterprises
Fourth, foreign cultural exchanges at the intellectual level
V. Foreign cultural communication at the folk level
Section III Analysis of the Realistic Shortcomings of Implementing Subjects in Promoting China Traditional Culture to the World
First, the lack of government-level traditional culture to the world analysis
Second, the lack of foreign cultural exchanges at the level of non-governmental organizations
Third, the lack of cultural export at the level of cultural enterprises
Fourth, the analysis of the lack of foreign cultural exchanges at the intellectual level
V. Analysis of deficiencies at other levels
Section IV: Suggestions on improving the effectiveness of China’s traditional culture in going global.
First, build a comprehensive strategy for traditional culture to go global
Second, expand the depth and breadth of cultural exchanges with foreign countries
The sixth chapter is the communication carrier of China traditional culture going to the world from the perspective of cross-cultural communication.
Section 1 Carrier of Cross-cultural Communication
First, the mass media
Second, language education
Third, the cultural exchange platform
Fourth, the world power of the third party
V. Cultural industries and foreign trade carriers
The second section is about the shortcomings of the communication carrier of China traditional culture going to the world.
First, the communication efficiency of the communication carrier is low
Second, the cultural connotation of the communication content of the communication carrier is not strong
Third, the ability to spread traditional culture "going out" needs to be strengthened
Fourth, the carrier of communication The deep traditional culture has limited communication power and influence.
Fifth, the communication carrier’s confidence in China’s traditional culture needs to be further improved.
Section three: Suggestions on the cultivation of the communication carrier of China traditional culture going global.
First, China’s traditional culture needs to create a stable cross-cultural communication situation when it goes global.
Second, from the perspective of cross-cultural communication, the cultivation of the communication carrier of China traditional culture going global.
The seventh chapter is the audience of China traditional culture going to the world from the perspective of cross-cultural communication.
The first section is the audience analysis of China traditional culture going global.
First, the audience selection basis of China traditional culture going global.
Second, China’s traditional culture goes to the world and spreads ideas for different audiences.
Third, China’s traditional culture should focus on spreading to ordinary people when it goes global.
The second section analyzes the audience orientation of China traditional culture going global.
First, the analysis of audience differentiation is not thorough
Second, the audience’s cultural reception habits are not well understood
Third, the means of cultural communication is single, and it is not "catering" to the audience.
The third section analyzes the principle of cross-cultural communication to realize China’s traditional culture going global.
First, the principle of combining "broadcasting" with "narrow broadcasting"
Second, the principle of catering to the contemporary people
Third, the principle of appealing to both refined and popular tastes
IV. Principles of enhancing communication and understanding
The eighth chapter is the overall countermeasures of China traditional culture going global from the perspective of cross-cultural communication.
The first section identifies the strategic basis of cross-cultural communication
First, strengthen cultural self-confidence
Second, strengthen the government’s attention
Third, enhance comprehensive national strength
Section 2: Constructing Micro-strategies
First, dig deep into the modern value of traditional culture
Second, the implementation of targeted export strategy
Third, build a mode of communication that is in line with foreign audiences
Fourth, divide the transmission levels of Chinese traditional culture
Section III Building a Macro System
First, enhance the charm of the "China model"
Second, the integration of foreign aid channels
Third, build a new mechanism of cultural cooperation with foreign countries
Fourth, the construction of diplomatic culture communication path
Fifth, pay attention to the excavation, collation and dissemination of core cultural concepts.
Chapter 9 Conclusion
references
postscript
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