1905 movie network exclusive feature On July 17th, the steaming smell of sweet noodle sauce with chopped green onion and eggs finally reached the fans’ "dining table", and some people even compared it with it, saying that Dapeng would take over from Master Xing — — In the past two years, the big movies that were born out of online self-made dramas and shot with out-and-out Internet thinking have been from the beginning of the year (it was released for a day and a half, and the final box office was 119 million) to the one that originated from diors man (the cost has been recovered by the screening alone), and then it has been imminent. It is also possible that the online hits of otaku and otaku women will be transformed into real box offices.
When you think about it carefully, this kind of movies have a strong commonality: they are all comedies, the protagonists are all low-profile people at the bottom, and the stories often have the entertainment color of gag and the deconstruction meaning of seeing the move and breaking the move — — Some people say that this is a "safe and ingenious grounding gas" that keeps pace with the times, but others disdain to think that this is a "low-level vulgar taste" that is not elegant. But in any case, the big movies under the baptism of Internet thinking are often more sought after than those painstakingly made blockbusters. The Pancake Man made by diors man is no longer too picky even by the sharp film critics. Why? Why are you pinching?
[Keywords: cross-border]
A singer who doesn’t want to be a host is not a good director.
Similarly, as a director from the host’s cross-border, Dapeng seems to be more reliable than He Jiong’s teacher’s box office success but his word-of-mouth failure. After all, I have four seasons’ performance and directing experience in "diors man". After all, I have so much support from dead ringer. When it comes to works, Pancake Man does not wade into the muddy water of youth films, does not take fresh meat actors to block arrows, but pragmatically continues the energy accumulated by online dramas, which is also quite sincere and intentional — — Dapeng himself said that although he didn’t ask for the film on his own initiative, he "knows the film better than more new directors".
In fact, "cross-border" ostensibly shows the change of artist’s identity, which shows that there is too much hot money in the film industry that "everyone can be a director", and it also implies the change of film thinking mode today: whether you are a famous brand director, whether you have the Palme d ‘Or, whether you have thoughts or feelings, the personal charm of an artist is already a big IP, and if you can tell a good story in a down-to-earth manner, you will have succeeded more than half. People go to the cinema not to attend classes, but to consume their own needs. If you happen to give them a little more than they expected, this has laid the foundation for a good reputation. The director in the Internet era is not an artist but a product manager, which has been initially seen since last year, when he was also born out of online drama.
Under this trend, "producing" movies also requires directors not only to know how to create, but also to know about the Internet and netizens. From the variety show "Dapeng Ba Ba" to the online drama "diors man", the ups and downs of the click rate directly reflect the tastes of the audience. Life-like jokes support the plot, nonsense baggage creates jokes, and star guest appearances maintain freshness … … These tried-and-true methods have been tested for a long time, which are both reproducible in mass production and iconic personalized labels, so it is logical to move them into movies. Therefore, Dapeng’s "cross-border" actually only realizes the transformation of text and volume, and is not out of touch with his personal comedy style.
[Keywords: from black]
Have a chest, face and acting skills: self-confidence and understanding of marketing can bring out the realm and grade.
"Black to deep natural powder, powder to long natural red". "Inverse operation" can sometimes bring unexpected results. For example, Ada in "Pancake Man" once again played the role of "borrowing the chest to take the upper position", and the proud girth of 83 cm made her be recognized by the down-and-out Dapeng even though her sunglasses were masked. However, if you think that this is just a people-friendly trick to satisfy the audience’s "sinister intentions", it’s all wet. This sexy goddess obviously can eat by her face and chest, but she has to perform a "rooftop love" performance at the end of the film. The vase role in the eyes of the majority of "straight men’s cancer" has quietly become a "warm woman" image and successfully established her role. The way of "suppressing first and then promoting and washing in vain" can be described as "ulterior motives".
Some people say that the audience buys tickets to see "Oolong". Nowadays, it’s really hard for people to buy the entertainment spirit that takes themselves too seriously and doesn’t laugh at themselves. Of course, compared with the "Oolong" in an unexpected situation, "self-blackness" is a small abacus in the plan: when Zhang Chaoyang, who is practicing yoga, began to care about gains and losses because of the negative news of Dapeng, the profiteer of "overbearing president" still showed his true colors; When Yu Quan, who was hoarse, said that he was singing for the first time in years, he even took a little irony in criticizing your circle … …
Of course, behind the self-darkness is self-confidence. Although in the Internet age, opening the self-blacking mode has become a popular marketing method for ordinary people, the premise of deconstruction is structure, and it is really impossible to remove it without knowing some real kung fu. From this point of view, Mabel Yuan, who was once drowned out by the curse of "getting out of the entertainment circle", played a poor actor in Pancake Man, and Mabel Yuan’s speech on "opposing cyber violence" at TED not only whitewashed himself, but also became a successful film marketing centered on "blackness".
[Keywords: paragraph]
Tell a story with a paragraph: movies can also be learned and teased.
Although there are more than a dozen episodes of online dramas such as "100,000 Cold Jokes" and "Never Imagine" every season, in fact, each episode is only five minutes long, so it is the capacity of two traditional TV dramas at most in a season. Even the longer episode of "diors man" does not exceed 16 minutes, which is still counted. There is actually only one sentence in the opening credits ("Ten Cold" and "Never Imagine") Such a small volume doomed the online drama to be light, small and fragmented.
Therefore, this kind of film has become a position to concoct a mantra: "Holy cow" from comic book day and "Ten Cold" has become "I am a darling"; "Pancake Man" continued "cock man" and became "the true question of the Northeast dialect exam". This daily expression is easy to "brainwash". Although it is suspected of vulgarity, it has inadvertently narrowed the distance with the audience.
However, as Dapeng said, "the online drama is fragmented, but the movie should tell a complete story." After all, the 90-120-minute capacity of the movie still needs a main story to connect all kinds of clever little paragraphs in series, so as to be different from the online drama in narrative. "100,000 Cold Jokes" retells the story of a hero’s salvation by using multiple characters in the online drama, while "Pancake Man" breaks the dimensional wall and tells a story about how a Dapeng filmed "Pancake Man" and "in the play" of Pancake Man. The former is the second carnival of otaku and rotten women, while the latter is a continuation of the language style of sketches and two-person turn. However, it is worth mentioning that Pancake Man has converged on this point for the sake of narrative integrity and emotional output.
[Keywords: guest appearance]
How to connect the earth and the air? New stars sell hot spots, while old stars look at feelings.
The means of guest appearance is actually the "glorious tradition" of diors man: Lin Chi-ling, Sun Li, Yang Mi and Tang Wei in the "Goddess World"; Yun-peng Yue, Jing Li, He Yunwei and Jia Ling in the "phonology"; Wang Xueyin, Deric Wan and Ng Man Tat, the "old guns", have all visited the world of "diaonan". But compared with the online drama, Pancake Man seems to consider more about the choice of guest guests:
For example, the appearance of Dapeng’s fellow brother "Northeast F4" (Shenyang, Song Xiaobao, Liu Xiaoguang and Wang Xiaoli) is actually enough to arouse the association of the audience — — The characters in sketches and TV series have a sense of dislocation when they suddenly cross into big movies. Wu Junru and Ceng Zhiwei are the iconic figures of Hong Kong-style comedies, and joining Pancake Man is quite a "meeting of the clouds" in the comedy circle. And old idols like Jean-Claude Van Damme and the young and dangerous have not only saved the cost, but also become sentimental sellers. Choosing Deng Chao, Kenny Lin, and Ryan to make jokes in a flash is a clever way to please the current entertainment hotspots. "Pancake Man" consciously divided the guest guests into several echelons. With the development of the plot, it was implanted layer by layer, taking care of the comedy points and ensuring the integrity of the film structure. From this perspective, Dapeng really used his heart.
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