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Yinan Diao’s ＂The Party at South Station＂ was praised for showing the charm of China movies.

1905 movie network news A few days ago, the 72nd Cannes Film Festival officially closed. Among them, The Party at South Station missed the Palme d ‘Or Award, but it still contributed to the highlight of Chinese movies.

The high praise from domestic and foreign media is the highlight moment of China’s films.

Cannes Film Festival, which has been held to the 72nd session, is one of the most influential and top international film festivals in the world today. Of the 2,000 or so registered films each year, only about 20 can enter the main competition unit, so the competition is fierce. As the only China film shortlisted in the main competition unit of this year’s film festival, The Party at the South Station, although not awarded, also bloomed with moving brilliance during its two-week trip to Cannes, which proved the recognition of China’s films by international film circles.

The Party at South Station tells the story of a fugitive criminal suspect who is wanted by the police and seeks self-redemption during his escape. After the premiere of Cannes, quentin tarantino took the lead in applauding. After four minutes of warm applause, Quentin shook hands with director Yinan Diao. Quentin not only praised the film "The audio and video of the film is too powerful", but also said in an interview later that he "liked it very much and really got into the movie. I haven’t seen such a movie for many years" and spared no effort to make this film with my friend Amway.

It is worth mentioning that Yinan Diao also participated in the premiere of Quentin’s shortlisted film, and the handshake between them was also ridiculed by foreign media as "Quentin has just found a strong opponent competing for the director award". I have to say that two outstanding directors from the East and the West have completed their appreciate each other in light and shadow, which is undoubtedly a highlight of this year’s Cannes.

The film has gained a good reputation at all levels. The Cannes premiere magazine gave a high score of 2.8 for The Party at the South Station. Many overseas mainstream media and well-known film critics also released their comments on the film after the premiere, saying that they could see the shadows of many classic films in it, which was the effective force in China’s film version, and unanimously affirmed the style and type of director Yinan Diao’s handling.

The veteran media Variety commented that "since winning the Golden Bear Award at the Berlin Film Festival, Yinan Diao has blended China films and social realism into a strange and powerful cocktail with full stamina"; ScreenDaily commented that "a complicated China crime film, with different art film styles, is more inclined to mainstream movies, which means it has great export potential"; Chicago film critic Dawd "The shooting and production of the film is really shocking, the editing and action scenes are great, and there is a little Hitchcock’s brushwork".

In addition to the favorable comments from the global media, The Party at South Station has also won all kinds of praise from domestic media and film critics. Exquisite and exquisite audio-visual language, crazy and bold use of mirror positions, amazing scene scheduling, vigorous and restrained actor performance, and extremely wonderful and advanced double-layer cat-and-mouse intertextual games all gave the audience a great impact and a long aftertaste, and netizens praised it as "amazing"; "It’s so wonderful and beautiful. Under the lens of director Yinan Diao, Kwai Lun Mei blooms with ethereal beauty, while Hugh has a broken dreamy color, and other actors are also remarkable. It’s so enjoyable to see such a Chinese film in Cannes"; It is a milestone in the history of Chinese films. Tao Taotao released a long review of the film, saying that the Party at South Station is a step forward compared with White Fireworks, which is "bolder and more author-like. The use of light and shadow in images is rare in Chinese films, and it is full of design and expression", and he is enthusiastic about Amway film "such a film, I hope more people can see and feel it".

"Bao Rong Naida" creates high-quality movies. Netizens call for interest in watching movies and are looking forward to the release.

The reason why The Party at South Station achieved such excellent results is inseparable from the outstanding creative ability and artistic level of director Yinan Diao. In an exclusive interview, Yinan Diao talked about his creative inspiration, saying that the story came from his own fantasy about fugitives, and he made it into a movie to convey a spirit of traditional ethics, morality and chivalry. Speaking of the significance of the film, the director mentioned that culture needs to be inclusive. China’s film works should not only show themselves, but also absorb and accept the nutrition of the world’s excellent film art based on the national traditional culture. Only in this way can the works created be regarded as the international expression of China’s story, so that China filmmakers can break through the traditional film mode in China and make innovations in film aesthetics. As for the feeling that The Party at the South Station was shortlisted for Cannes Film Festival, Director Yinan Diao paid more attention to the film’s spreading value to China culture, saying that China is a particularly valuable artistic creation resource with profound cultural heritage and numerous story themes.

Yinan Diao, the director, has his own explanation about the type and style of the film and the ultimate expression of the film. The choice of movie scenes is the living place of small people in a specific period. It is dirty and shabby, but it is precisely "the light of human nature is most easily revealed in the most sinister environment". The development of human society cannot avoid all kinds of environments. It is precisely because of the light and warmth in human nature that human beings have the power to penetrate the environment. He once said in an interview with the media: "In 2009, our urban construction was the most rapid period. Many ordinary people made great sacrifices for the prosperity of our city today because of demolition. I want to pay tribute to them." The hero of the film is caught in this extreme environment because of the accident of fate, and the complexity of human nature is intertwined. The film’s bright performance for the little people in this extreme state is like mercury.

The director also successfully achieved his expectations through the artistic expression of the film. Many viewers who watched the movie in advance can’t hide their love for the film, saying that the film is very impressive in terms of story, emotion, rhythm, characterization and actors’ acting skills. "The film is very good, the story is very wonderful, and Hugh has broken through himself. Excellent performance, Kwai Lun Mei’s characters are distinctive, while Liao Fan and Wan Qian maintain a consistently high standard"; "The scene of a street fight and four chase scenes is very big, especially the black and white scenes looking for Hugh in the tube-shaped building are full of tension, thrilling and full of stamina"; "The protagonist focused on the camera turned from the former policeman to the fugitive criminal. Hugh’s tough guy was impressive, Kwai Lun Mei’s performance was more relaxed, and several other performances were wonderful"; "Excellent characterization and wonderful story, it is a work with rich content and twists and turns, which can meet the double expectations of the author’s film and ordinary audience."

Some netizens said that they were deeply moved in the film. "What the man did made people see the last bright spot of human nature, saw the responsibility and love of men, and I shed tears under the interpretation of Hugh"; "The life choices of small people are reminiscent of those equally difficult and confused years, which deeply touched the soft spot in my heart"; "There is warmth under the darkness of the film, and love and responsibility can be seen through the appearance of sin, and the brilliance of human nature is even more dazzling in a sinister environment." Through these evaluations, many netizens who have never watched the movie have been inspired to have a strong interest in the film. Some people said that "it is true that this is the most anticipated and quality word-of-mouth film in 2019"; "The people watching the film reviews are gearing up, and the cooperation between Yinan Diao and Hugh, Kwai Lun Mei, Liao Fan and Wan Qian is too interesting, just waiting for the domestic release." From the comments and expectations of netizens at home and abroad, it can be seen that the gathering at South Station is not only outstanding in artistry, but also very attractive, which can not help but make people look forward to the early release of the film in China, so that the public can see the Chinese film bloom again.


＂The King of the Street＂ pays tribute to director Bruce Lee’s volley to smash the stone tablet.


Director and starringYue Song


Yufei Li


Yang jun


poster；playbill

　 　 Movie network news(Photo/Yang Nan Wen/Li Chao) July 18, movieKing of the streetsA premiere conference was held in Beijing. Director and starringYue SongWith starring Li Yufei, producer Lingchen Kong and other creative debut. As a young martial artist, Yue Song also gave a live performance of flying boards in the air, street tricks and other wonderful programs, and kicked a marble stone tablet nearly five centimeters thick, which was amazing.

"The King of the Street" staged a bloody fight. The action film of Yue Song cannon bombing the mainland was "showy"

　 　 As the first pure street fighting movie in China, The King of the Streets tells the story of a street villain who has to shoulder the mission of returning to the Jianghu to fight to the death with the local tyrants after eight years of anonymity. The "King of the Streets" played by Yue Song has been provoked and besieged by the dark forces, and finally meets in a secret life-and-death struggle in an abandoned factory.

　 　 Yue Song said that the purpose of directing and acting "King of the Streets" this time is to make a "grounded mainland action movie", and criticized that all mainland action movies are showy at present: "The respect of western audiences for China’s kung fu movies still stays in the Bruce Lee era, because it is true, and no one likes to watch that kind of flirtation. In the past 40 years, our mainland action movies have been attached to the Hong Kong team, but I just want to prove the real kung fu of our mainland filmmakers. Kung fu is not a dance. The real action movies are made, not performed. "


Yue Song’s live performance "Flying the board in the air"　



Yue Song performs gravel.


Yue Song demonstrated self-defense.　

World-class fighter punches to the meat. Yue Song volleys and kicks the stone tablet to pay tribute to Bruce Lee.

　 　 Yue Song introduced that the film assembled dozens of world-class active fighting experts, such as WBC gold belt Kang En, WBC China champion Hou Xu, MMA champion Yang Jianping, etc., and refused to intimidate and other stunt equipment and stunt fighting, and all of them used real kung fu.

　 　 It is understood that Yue Song once created such kung fu stunts as somersault of 7m, bullet-inch fist, etc. At the press conference, he personally went into battle and performed the "volley kick board", kicking 8 boards of 2cm in the air with one foot, and kicking a marble stone tablet of nearly 5cm in order to pay tribute to Bruce Lee’s brilliant achievements in kicking 4 boards in the air.

More wonderful pictures on the next page

At the premiere of I’m from new york, Tommy Tam celebrated his 73rd birthday with his fans.


1905 movie network news Recently, a family comedy film starring Tommy Tam, the golden horse winner, and Jessica Hester Hsuan, a popular actress, held a national premiere in Beijing. Tommy Tam attended and shared his experience and interesting things with fans.


The domestic family comedy "I’m from new york" stars Tommy Tam, the Golden Horse winner, and Jessica Hester Hsuan, the best actress, and children actors Chen Qinlin, Chen Zhishen and Ding Hailun from Yongzhe culture participate in the performance. The film tells that Lin Sijia, a little girl, lived in new york since she was a child, and was later sent to her grandfather Agan’s residence because of her mother’s job transfer — Guangzhou. Grandpa is an old man in China with traditional ideas, which is totally opposite to his granddaughter’s ideas from new york. From the beginning of their conflict with each other, the two men have a warm story of mutual understanding and companionship.


Tommy Tam, the golden horse winner, once again challenged the action drama after 32 years.


When it comes to Tommy Tam, he is a household name. He once won the "Best Actor Award" in the 23rd Golden Horse Award for Taiwanese Film with his wonderful performance in the film. Playing a grandfather in the south of China in the movie "I’m from new york" looks rigid and stern, but in fact he is hard-spoken and soft-hearted, and extremely loving. Interestingly, Tommy Tam plays a retired old Chinese doctor in this film, who specializes in treating traumatic injuries and practicing Wing Chun boxing. After 32 years, I saw Tommy Tam’s action drama on the big screen again, which also made the audience shout.

Tommy Tam, who is famous for his martial arts action drama, can he control emotional films? This is also a concern of most viewers who haven’t watched the movie. After watching the movie at the premiere, Dillon used exquisite performances to dispel this concern and praised: "It’s really an old opera bone"!

At the premiere, fans celebrated Tommy Tam’s 73rd birthday in advance. Tommy Tam was moved to share with you: after many twists and turns in filming this play, there is a saying in Guangdong that "peaches, reds, willows, greens and flowers are all irrigated". Ding Yongzhe, the producer and chief producer, especially loved this play, made many arrangements and promotion, and sincerely thanked him. And use a poem to express the mood at the scene. "The fire tree and the silver flower are combined, and the star bridge is opened." The crowd surged, the dust float in the sky under the hoofs of the horses; Moonlight all over every corner, where people can see the moon overhead. "It can be seen that Tommy Tam has deep feelings for this work.


Domestic quality masterpieces are more socially responsible.


The premiere of the film I’m from new york was well received, but what is even more touching is its profound sense of social responsibility. Ding Yongzhe, the producer and chief producer, admits that it is his pursuit to be meticulous and strive for perfection, and it is the responsibility of a filmmaker to carry forward positive values that can guide most people to correct values.

Ding Yongzhe summed up "I’m from new york" with the word "innovation". The film started to understand China’s traditional cultural values from the perspective of overseas Chinese, and penetrated the three family structure forms that China needs to pay attention to at present-the elderly living alone, single-parent children and divorced mothers, and explained the value of family and family and the establishment of children’s family concept from a very unique perspective. The reality close to reality reproduces the current situation of most families in China. Director Zhang Juexi injected the spiritual core into the film with subtle expression and simple but not simple emotional concepts. This is also a big reason why the audience is moved silently in the process of watching movies.

In addition, the audience can feel the excellent quality of the film, and in this respect, producer Luo Deming contributed. With his rich experience and control of film language, he made a deep check on the film I’m from new york. It is such a strong team and conscientious United struggle that the audience can see today’s I’m from new york.


Pay attention to the topic of family relations and carry forward Chinese traditional virtues


The movie "I’m from new york" doesn’t use grand scenes, but focuses on the real family life, giving the audience the enlightenment and feeling that is closest to themselves. As Tommy Tam said at the premiere: "The film is to give the audience a kind of spiritual enjoyment, as well as a kind of emotional resonance, rational understanding and intellectual enlightenment. Simply put, after watching a good movie, I will think about it, read it, and tell my good friends that this is a movie that should not be missed. "

As we all know, a good film core must have temperature and positive energy, and carry forward our traditional Chinese virtues. We are delighted to see that I’m from new york has done it at this point. I believe that with the release of the film and being seen by more and more people, this film core with temperature will also infect more people.


The family comedy "I’m from new york" will be released nationwide on August 18th.


New energy automobile industry accelerates technological breakthrough and becomes an important force to stabilize industry.

　　CCTV News:At the press conference held on May 17th, Meng Wei, spokesperson of the National Development and Reform Commission, said that at present, China’s new energy automobile industry is facing unprecedented development opportunities, and various measures will be taken to expand the consumption of new energy vehicles.

　　In the first four months of this year, the production and sales volume of new energy vehicles in China reached 2.291 million and 2.222 million respectively, up by 42.8% year-on-year. From the monthly trend, in the first four months of this year, the growth rate of production and sales of new energy vehicles showed a trend of low opening, high going and continuous acceleration.

　　From the international market, January — In April, China exported 348,000 new energy vehicles, a year-on-year increase of 1.7 times. More than 10,000 cars of various brands are waiting to be shipped out to sea at a car ro-ro terminal in Shanghai Waigaoqiao Port Area.

　　Chen Shihua, Deputy Secretary-General of China Automobile Industry Association, said that although the sharp year-on-year increase in production and sales was influenced by the low cardinal utility in the same period last year, overall, the new energy automobile industry is developing steadily, and its supply capacity and quality are constantly improving, and it is becoming an important force to stabilize the industry.

　　The National Development and Reform Commission and the National Energy Administration recently issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization", proposing to speed up the realization of areas suitable for the use of new energy vehicles, "full coverage of counties and counties" of charging stations and "full coverage of villages and towns" of charging piles, and enhance the support and guarantee capacity of rural power grids, so as to gradually crack the "blocking point" and "pain point" of purchasing and using new energy vehicles in rural areas.

　　The insiders believe that China’s new energy automobile industry has entered a period of comprehensive market expansion, but the profitability, independent innovation and comprehensive competitiveness of the industrial chain need to be further improved. The Ministry of Industry and Information Technology said that it is working with relevant departments to study and introduce relevant policies and measures to stabilize automobile consumption and expand domestic demand growth. At the same time, accelerate the technological breakthroughs and industrial applications of new system batteries, automotive chips and automotive operating systems, and enhance the overall competitiveness and development quality of the new energy automobile industry.

Discussion on digital transformation of warehousing logistics in fine chemical industry

refinedthinAs an important symbol to measure the level of national chemical industry, chemical industry provides important end product support for the national economy. Compared with large chemical products, fine chemical products need high professional skills and processes, and their production process requires complex chemical reactions and strict control conditions. The products produced have the characteristics of low output and high value, which is the embodiment of the country’s core technical capabilities.At present, China’s high-end fine chemical industry is still in the growth stage, and the technological level is still relatively low compared with developed countries. With the industrial upgrading of China and the support of national policies, there will be more and more domestic high-end fine chemical products.

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Overview of upstream and downstream of fine chemical industry

Characteristics of fine chemical products

High technical content

Fine chemical products need high professional skills and techniques, and their production process requires complex chemical reactions and strict control conditions, and their production techniques and formula management are strict;

Product diversity

The products involved in fine chemical industry are mainly multi-varieties and small batches, which belong to technical customization. The products are very diverse and their packaging forms are also rich and diverse.

High safety requirements

The raw materials for the production of fine chemical products are mostly flammable, explosive, toxic and harmful materials, so the safety requirements for the transportation and storage of raw materials are strict, and safety management requirements need to be implemented;

High quality requirements

Fine chemical products require extremely high quality, so in the process of warehousing and logistics, we need to pay special attention to the storage conditions, moistureproof and anticorrosion of products, and we need to realize comprehensive process monitoring of products.

Flexible warehouse layout

There are many kinds of fine chemical products and different types of warehouses are needed, so the warehouse layout needs to be flexible and changeable to meet the storage needs of different kinds of products;

Various modes of transportation

Because fine chemical products are usually small-batch and high value-added products, their transportation mainly adopts road LTL transportation, and some large-scale transportation often uses multimodal transport such as waterway and railway.

At present, the homogenization of domestic fine chemical products is serious, and the market competition pressure is great. With the global economic recession, its traditional extensive supply chain management mode is difficult to keep up with the pace of enterprise management transformation, which hinders the further development of enterprises. With the construction of the country along the way, domestic fine chemical enterprises are based on their own markets, speeding up the development of foreign product sales channels and starting to export in large quantities, and the supply chain has also extended from domestic to foreign countries. Therefore, the digital transformation of supply chain has become an important task for the whole industry to enhance the core competitiveness of enterprises. Facing the limited domestic market and the vast foreign market, how to enhance the competitiveness of enterprises and stand out from the crowd,Innocent thinksEnterprises need to focus on the integration of production, supply and marketing, and carry out a series of digital transformation work from the inside out. By breaking through the information barriers of sales, production, procurement, warehousing and logistics, they can provide accurate business data for enterprises, better realize the intelligent production scheduling system internally, reduce unnecessary product production and raw material procurement, and provide timely and accurate warehousing and logistics distribution services to customers externally to enhance customer satisfaction. We believe that the supply chain transformation of the fine chemical industry in the future requires the following core competencies:

Have the ability to calculate the balance of inventory supply and demand

The product production scheduling in the traditional fine chemical industry mainly records the implementation results of the plan in ERP, which has the characteristics of typical unlimited supply capacity and unlimited production capacity. Its production scheduling mainly relies on manual past experience and assists EXCEL in management.Innocent thinksIn the future digital transformation of chemical enterprises, we should first focus on the balance of inventory supply and demand capacity. By optimizing product production schedule, we can promote the supply plan reminder of raw materials, the purchase and consumption of packaging, and the allocation between warehouses according to the product production plan. By establishing inventory balance, we can accurately guide the implementation of warehousing and logistics, so as to avoid the failure to complete the production plan on time due to lack of materials, thus improving production efficiency and business efficiency of enterprises, reducing production costs, and ensuring the smooth operation of production lines and maximizing production efficiency.

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Scheduling plan based on inventory supply and demand balance

Refined inventory management ability

The product inventory of fine chemical industry is mainly divided into two categories: general product inventory and customer order inventory. In traditional warehouse management, the customer order inventory cannot be occupied in time, which leads to the shortage of product inventory due to the rush for goods, and the products have strict requirements on the warehouse environment, so it is necessary to monitor the inventory status in real time and control the available inventory information.Innocent intelligent warehouse management systemBased on a large number of successful cases in the chemical industry, a set of unique inventory management functions have been precipitated, which can realize early warning based on production batches, real-time monitoring of inventory occupation and operation process management, and avoid problems such as product quality decline or untimely operation caused by improper inventory management.

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Multi-dimensional inventory owner management

Real-time logistics monitoring ability

In traditional fine chemical enterprises, logistics transportation mainly entrusts professional logistics carriers to transport goods. There are some typical problems in logistics transportation, such as unable to choose the best carrier, unable to obtain the delivery time of vehicles to the factory in time, unable to deliver the customer’s receipt documents in time, which leads to the imbalance between the owner and the logistics company in obtaining and transmitting information. Because the owner can’t grasp the specific transportation situation of the logistics company, he often needs to rely on telephone or email to inquire about the latest transportation situation of goods.Innocent intelligent logistics management system,Through the logistics dispatching center, the distribution of transportation demand can be automatically realized based on the service quality and price of the carrier. Combined with the working resources and delivery plan of the warehouse, the delivery time is automatically established to reduce the waiting time of vehicles. At the same time, the rapid information interaction and sharing with carriers, drivers and customers can be completed based on the lightweight transportation execution terminal.

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Comprehensive factory safety management ability

Because of the hazardous chemicals involved in traditional fine chemical enterprises, the factory area strictly controls the vehicles and personnel entering and leaving the factory, and carries out qualification inspection and safety publicity on the vehicles and personnel entering and leaving the factory through a large number of offline paper documents. In the past cases of chemical industry, Innocent has precipitated a set of safety inspection mechanism around the vehicles in the factory, from booking-entering the factory-loading and unloading-leaving the factory. Through pre-qualification examination, in-process review and behavior monitoring, after-event abnormal behavior investigation and hidden danger rectification, safety hazards can be found and handled in time, and safety risks can be reduced.

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Security management mechanism of Innocent Park

Omni-channel order center management ability　

The sales of traditional fine chemicals are mainly based on channel dealers, advertising sales or salesmen. There are many problems such as long ordering process, low timeliness and inconvenient operation. It is difficult to transmit information to the customer service center in real time, which leads to the delay in delivery of order demand and the difficulty in realizing the demand of supply chain centered on customer demand. Based on the supply chain of chemical industry, Innocent provides a lightweight ordering terminal, and seamlessly integrates the enterprise’s ERP or external third-party e-commerce platform internally. After summarizing the order requirements, according to the order management engine and the integration of the warehouse, Innocent automatically locks the inventory and sends the stocking instructions, integrates an intelligent logistics dispatching system, and automatically selects a carrier with high timeliness and low cost to place logistics orders. Users can check the order processing status online with one click, and control the order processing progress with one click, so that the internal business personnel can release the cumbersome.

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Lightweight order management center

Full-link coordination ability

Because of the diversity of its sales channels, the fine chemical industry needs to share information with relevant personnel in production, sales and quality control internally, and needs to communicate with export forwarders, domestic dealers, end customers, logistics carriers and raw material suppliers externally. Because of its long business process and no collaborative platform, there are problems such as distortion, lack and repetition in information transmission among all objects, which leads to poor information interaction. Innocent believes that it is the focus of the digital transformation of the supply chain for enterprises to realize the full-link rapid response under the existing process system. Enterprises need to strengthen the collaborative ability of different internal and external objects and different links to create a full-link collaborative supply chain, which can more effectively improve the efficiency of the supply chain and reduce costs under the purpose of realizing customer-centeredness.

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Collaborative ability of all links in Innocent supply chain

Data depth analysis ability

The supply chain of fine chemical industry is mainly developed around the integration of production, supply and marketing, and product sales will directly affect the supply plan of raw materials and the production and operation of enterprises. In order to strengthen the accuracy of production plan, we can gradually realize the deep utilization of data through the analysis of past consumption data. First of all, we should provide convenient business progress query and early warning functions for all business links based on the existing business data analysis; Secondly, through the online data of the whole business of the supply chain, the business chain is opened to analyze the process timeliness and key bottlenecks of the business; Finally, combined with the record of potential business opportunities in the market, the AI product consumption forecasting model is established, and the production forecasting ability and raw material supply plan of the product are constructed to reduce unnecessary production and purchase, thus improving the inventory turnover rate and making the data generate the maximum value.

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In-depth supply chain data analysis ability

Generally speaking,The transformation of supply chain in fine chemical industry involves all links of product demand forecast, order, procurement, production, warehousing and distribution. It is necessary to integrate warehousing capacity and logistics distribution capacity, actively introduce new digital technologies, and use digital platforms to build an integrated supply chain platform. Through continuous business management refinement, the supply chain management level and innovation ability of enterprises will be continuously improved, product quality and production efficiency will be improved, and green and sustainable development will be realized.

Conclusion:Innocent, as a professional supply chain solution company in heavy assets industry, has established an integrated management and control platform covering demand, procurement, warehousing, logistics, supply chain coordination, data analysis and forecasting, providing one-stop business consulting, software development and implementation services for the digital transformation of heavy assets industry.

* Blog content is published by netizens personally, which only represents the blogger’s personal views. If there is any infringement, please contact the staff to delete it.

The National Network Information Office launched the special rectification of the outstanding problems of the clear and mobile application PUSH pop-up window.

Focus on five outstanding problems and clarify six rectification requirements

The National Network Information Office launched the Clear Mobile Application PUSH Pop-up.Special rectification of outstanding problems

The mobile application that is not rectified will suspend the PUSH pop-up function.

Today, I learned from the deployment meeting of the special rectification of the prominent problem of the PUSH pop-up window of Qinglang mobile application held by the National Network Information Office that the National Network Information Office decided to launch the "special rectification of the prominent problem of the PUSH pop-up window of Qinglang mobile application" on August 27th, focusing on the targeted measures to highlight the problem, and promoting the spread order of the PUSH pop-up window to achieve a significant improvement in a short period of time.

The responsible comrades of the National Network Information Office pointed out that for some time, the problems in the PUSH pop-up link of mobile applications have occurred frequently, which are highlighted in five aspects:One isPushing so-called "news" whose source is unknown or illegally produced by "self-media", resulting in the spread of false information;The second isPushing together, rendering and speculating vicious cases, disasters and accidents, etc., inducing social panic;The third isOne-sided pursuit of traffic, hype entertainment gossip, celebrity gossip, bloody violence, vulgarity and vulgarity, etc., which are contrary to socialist core values and convey wrong value orientation;The fourth isAbuse of algorithm recommends personalized PUSH pop-up window, which aggravates the "information cocoon room";The fifth isDid not obtain the qualification of Internet news information service, and PUSH news information in violation of the rules.

According to reports, the special rectification of the National Network Information Office focuses on four types of mobile applications, including news clients, mobile browsers, public account platforms and tool applications, and classifies policies and clarifies six rectification requirements:One isIt is forbidden to PUSH the news information published and reprinted by commercial website platforms and "self-media" accounts in violation of regulations, and the standard manuscript source must be used to push the news information.The second isPUSH pop-up window to push news information shall not render hot spots of hype and public opinion, take it out of context, tamper with the original intention to attract attention and mislead netizens.The third isTool applications that have not obtained the license of Internet news information service may not PUSH news information through the pop-up window.The fourth isIt is forbidden to PUSH entertainment gossip, celebrity gossip, bloody violence, anecdotes, vulgarity and vulgarity against the core values of socialism.The fifth isIt is forbidden to amplify and spread the relevant remarks of immoral artists and negative controversial figures through the PUSH pop-up channel.Six isIn case of emergencies and disasters, it is not allowed to render the bloody scene, overemphasize the bloody details of the case, etc., and it is not allowed to PUSH the relevant information together.

During the special rectification period, the network information department will urge and guide the relevant mobile applications to carry out in-depth rectification according to the requirements of this rectification work, and establish and improve the audit management standard of PUSH pop-up windows and the daily account system of PUSH pop-up windows, so as to solidify the requirements of special rectification work into a long-term management mechanism of the website platform to prevent the chaos of PUSH pop-up windows from the institutional level. For mobile applications with incorrect rectification attitude, incomplete rectification measures and outstanding problems after rectification, the network information department will suspend the PUSH pop-up function of the platform according to the law until the rectification is in place.

During the special rectification period, all sectors of society are welcome to provide clues through the website of www.12377.cn, the illegal and bad information reporting center of the National Network Information Office. The National Network Information Office will promptly check and dispose of relevant reports and respond to social concerns in a timely manner.

Beijing latest bulletin! Further optimize nucleic acid detection! These places, quick seal quick solution.

　　On November 28th, Beijing held the 427th press conference on the prevention and control of COVID-19 epidemic to inform the latest situation.Today 0— At 15: 00, there were 2086 new cases of COVID-19 infection in Beijing.

　　Liu Xiaofeng, deputy director of Beijing Center for Disease Control and Prevention, introduced:From 0: 00 to 15: 00 on November 28, new local COVID-19 virus infections were added.2086 casesAmong them, there were 1907 isolated observers and 179 social screening personnel.

　　Liu Xiaofeng said,The number of newly reported cases in Beijing is still at a high level, and the epidemic situation in Chaoyang District continues to be high. The epidemic situation in the fast-growing areas has expanded, and the epidemic situation in some sporadic areas has increased significantly.

　　Beijing: Strengthening the detection of nucleic acid detection points to prevent cross infection.

　　Xu Hejian, spokesman of Beijing Municipal Government, said:Further optimize nucleic acid detection to achieve safe, orderly and high quality.It is necessary to adhere to the principle of rational, orderly and convenient nucleic acid detection, scientifically coordinate the layout, personnel organization and time arrangement of nucleic acid detection points, and further strengthen the detection of nucleic acid detection points to prevent cross-infection. It is necessary to continuously optimize the process of "collection, delivery, inspection, reporting and verification" to improve the speed, quality and effect of detection, screening and yang chasing. It is necessary to concentrate on improving the quality and efficiency of nucleic acid detection in key epidemic-related townships, quickly find the source of risk, and effectively cut off the chain of epidemic transmission.

　　Some supermarkets and pre-warehouses were temporarily shut down, and nearly 30% of riders were blocked.

　　Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, said:At present, the epidemic situation in Beijing is grim, and the epidemic prevention and control is in a critical period. As the number of people living at home continues to increase, the online demand for residents’ living materials continues to grow. From the daily order, it is about 10% ~ 20% higher than the daily order of 3 million before the epidemic. At the same time, affected by the epidemic, some supermarkets and pre-warehouses were temporarily shut down, nearly 30% of riders were blocked, and the delivery of orders was restricted to some extent. The average daily delivery volume of on-the-job riders increased by nearly 80% compared with daily life.

　　Overall,At present, the online platform goods in the city are sufficient and the price is stable, but in some areas and some time periods, there have been problems of tight transportation capacity and delayed delivery. In the face of the sudden epidemic, the supplier companies race against time to organize the supply of goods, and the takeaway brother spares no effort to take orders for distribution, which basically guarantees the living needs of the general public.The supply network involved in the epidemic requires quick sealing and quick solution. In principle, it should be disposed of and reopened within 24 hours.Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, said:In order to ensure the needs of people’s livelihood, the outlets of the supply sites should be fully opened, and the stocking volume should be increased by 3 ~ 5 times daily.For the supply-guarantee outlets involved in the epidemic, it is required to seal and solve them quickly.In principle, it should be disposed of and reopened within 24 hours, and the closing time should not exceed 72 hours at most.At the same time, establish a green pass mechanism to guarantee the supply of vehicles to ensure that all outlets replenish goods 24 hours a day.Do not empty the rack and keep the goods..Multi-channel recovery of delivery capacity

　　Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, said:Since the outbreak of the epidemic in April 2022, in order to coordinate the epidemic prevention of take-away riders and the distribution of living materials, we have established a "white list" mechanism for suppliers, and strengthened epidemic prevention measures through "four falls and five guarantees", that is, losing identity, store warehouse, distribution area and residential address; Make sure that the nucleic acids are not 0 and 1, and that the results without antigen are not on duty. Make sure to wear N95 mask all the time, make sure that the hands are disinfected before delivery, and make sure that there is no contact distribution in the risk area. It has played an important role in ensuring the supply of daily necessities in Beijing by forming a supply team with strengthened protection and flexible deployment to minimize the number of staff involved in the epidemic or become a source of infection.

　　Since the current epidemic, in the face of severe epidemic prevention situation and supply pressure, the number of "white list" personnel has rapidly expanded from 5,000 to 40,000 in two weeks. In addition, take-away enterprises are encouraged to increase the recruitment of riders by increasing the commission ratio and setting up incentives such as running orders, and to supplement the transportation capacity as soon as possible by coordinating the allocation of manpower in different regions and sharing labor with catering enterprises.

　　Establish emergency safeguard mechanism of vegetable through train

　　Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, said:At present, there are 356 municipal vegetable through trains in 15 through train enterprises, which can provide direct supply services for vegetables and other necessities for about 500 communities and meet the needs of 3 million residents. In addition, 50 postal vehicles have been prepared to form a reserve mobile force, which can be put into distribution at any time. Dynamically monitor the supply of daily necessities in various regions, and the urban commercial department will make timely judgments.Organize through trains at any time to send vegetables and other necessities to communities in need, so as to facilitate residents to buy them.

　　"Food is the most important thing for the people", and the daily life security of ordinary people is a huge matter, which cannot be stopped for a moment. This is the top priority of our work. People, cars, goods, markets, stores and warehouses are all indispensable. The business department will mobilize various forces to do the best to ensure the supply of living materials for citizens.

　　Do a good job in ensuring the daily medical service for people at risk of epidemic.

　　Wang Xiaoe, member of the Party Committee and spokesperson of the Beijing Municipal Health and Wellness Committee, introduced:In order to do a good job in ensuring medical service for epidemic-related risk personnel in high-risk areas, home isolation, centralized isolation, etc., and meet the daily medical needs of residents during the epidemic, the medical treatment and hospital prevention team closely followed the epidemic prevention and control situation, adhered to problem-oriented, closely coordinated with departments, coordinated medical resources, and further optimized and adjusted the daily medical service guarantee measures for epidemic-related risk personnel to ensure that medical services were not interrupted or delayed, and guaranteed people’s life safety and health.

　　The first is to implement classified protection and respond quickly to the needs of the masses for medical treatment.Arrange the situation of children, pregnant women, long-term dialysis patients, tumor radiotherapy and chemotherapy patients, critical patients and other key personnel involved in the epidemic, establish a work account, and inform critical patients to dial 120. For other non-critical patients who seek medical treatment daily, the medical team and community workers keep the telephone open for 24 hours to respond and solve the medical needs of residents in time.

　　The second is to establish a docking mechanism to meet the needs of medical treatment in various ways.Establish a docking mechanism between communities (villages), medical teams, community health service institutions and designated hospitals. When people involved in epidemic risk have daily medical needs, they will dock with medical teams or community health service institutions in time, and arrange medical personnel to meet medical medication and health needs through online diagnosis and treatment and drug delivery. For the epidemic-related risk personnel who need to go out for medical treatment, if it is really necessary to go to the designated hospital after judgment, the medical team or community health service institutions will coordinate and dock with the hospital.

　　The third is to improve the transshipment measures and smooth the channels for going out for medical treatment.In the closed control area, a mass medical support motorcade can be set up, and social vehicle assistance services can be provided when people involved in epidemic risk need to go out for medical treatment; For epidemic-related risk personnel who have the ability to drive by themselves or their families to accompany them to the hospital for medical treatment, they are encouraged to take private cars for medical treatment, unblock medical channels, and inform them well; For self-driving medical treatment, the bayonet in each control area should be released in time; Medical institutions should make good preparations for consultation, and medical institutions should not refuse to accept consultation because people involved in epidemic risk go to see a doctor on their own.

　　The fourth is to implement closed-loop management to ensure the safety of going out for medical treatment.People at risk of epidemic going out for medical treatment must do personal protection in the whole process, implement closed-loop management, and return to closed-loop immediately after medical treatment. Medical support vehicles that undertake the task of transferring people with epidemic risk should be dedicated to special vehicles, with physical isolation between the cab and the carriage, equipped with protective equipment in the vehicle, and the driver should strictly regulate and do personal protection to ensure the safety of going out for medical treatment and minimize the risk of social spillover.

The number of digital reading users in China reached 494 million, and 5G refreshed the reading experience.

　　At the Cultural and Creative Exhibition of China Digital Reading Conference held recently, an exhibitor of a digital reading platform introduced its products to visitors. Xinhua News Agency reporter Weng Yushe

　　Cangzhou Library, Hebei Province has built 160 "reading micro-spaces in study rooms" with public service advertisement columns, bus stop windows and community reading walls as the promotion carriers, and carried out code scanning reading services. The picture shows the citizens scanning the code to read books online. Photo by Yuan Liwei (People’s Picture)

　　Liu Daowei (Xinhua News Agency)

　　With the rapid development of internet plus, digital reading has become an important way for people to acquire knowledge and information. According to the China Digital Reading Report 2020 released by China Audio-Visual and Digital Publishing Association, the digital reading industry in China will reach 35.16 billion yuan in 2020, with 494 million digital readers, 9.1 e-books and 6.3 audio books per capita.

　　Digital reading has unlimited potential.

　　"Recommend this book to you" "I saw this passage yesterday, which is very interesting and I want to share it with you" … … Similar words can often be seen in the chat records of Tingting, a post-90 s girl, and her friends. She and her friends are loyal users of a reading APP. When they read a good book and find a good sentence, they will turn it into a link and send it to each other.

　　"I will take an hour to read books on the APP every day." Tingting told reporters that there are not a few readers like her. She added a WeChat group, including students studying, office workers older than herself, and even retirees. Whenever someone wants to team up to extract the free reading card of the APP, they will send a small program to the group to apply for a team. "It will be full in a short time."

　　The 2020 Digital Reading Report of China shows that the scale of digital reading industry in China has gradually increased from 2016 to 2020, the scale of users has expanded, and the per capita digital reading volume has gradually increased. According to the China Children’s Digital Reading Report and the 18th National Reading Survey in China, the number of children under 7 years old and middle-aged and elderly people who participated in digital reading increased in 2020, indicating that the audience covers multiple age groups from children to the elderly.

　　"It can be said that digital reading has ushered in the era of the whole people, which is a holistic reconstruction of social reading scenes." Weng Changshou, a researcher at the Center for Journalism and Social Development, School of Journalism, China Renmin University, told reporters that from the supply side, the Internet is booming, and the supply of e-books and online content has become the mainstream, and it is easier to obtain capital, technology and market empowerment, thus promoting the demand for digital content on the demand side. "In addition, because everyone is more accustomed to home activities during the epidemic prevention period, it has also stimulated the potential of digital reading to some extent."

　　Net text drives the development of industrial chain

　　Empresses in the Palace’s nirvana in fire, Joy of Life … … Momo, who works in Beijing, is one of a number of film and television dramas adapted from online texts that have appeared on TV and Internet, attracting a large audience. She told reporters that the plot content of the scriptwriter is guaranteed and highly viewable, and she usually reads the original while watching the drama. In her spare time, she will also read novels on the platform and reward for "urging more". Momo is just one of many paying readers. According to the 2020 China Digital Reading Report, more than 80% of the users who participated in the survey paid for digital reading, and nearly half of them paid for online literature.

　　This trend reflects the new trend of network literature. Some analysts pointed out that in 2003, the "starting point" network officially began to operate the VIP system, and the author earned income by writing books, making online literature a new industry with sustainable development. Nowadays, online literature is not limited to the single mode of author writing and reader reading, but the whole industrial chain where the platform gathers professional writers to produce high-quality content, novels are adapted as IP, audiences and original readers watch dramas and buy peripheral products.

　　Experts believe that the online literature industry has broken the traditional distinction between upstream and downstream, and formed an industrial chain, benefiting authors, platforms, producers and audiences.

　　Explore multi-scene immersive reading

　　The reporter learned that the picture book "The Twelve Zodiacs Hidden in Shanxi Museum" produced by Shanxi Museum presents 12 cultural relics in the collection that echo the twelve zodiac signs. With the help of AR technology, using mobile phone or tablet computer to scan the AR point in the picture book, the still cultural relics and animal images in the book can be "alive", and the historical stories and cultural connotations behind them can be vividly displayed on the screen. The limited picture book reading materials can be displayed through electronic products, and the expression form is more intuitive and the picture book connotation is richer, which attracts many children to experience.

　　Technology empowerment is not only an iterative update of reading methods, but also a more diversified scene of digital reading.

　　A dazzling array of bookshelves lined up in the screen, extending to the distance. Shake the phone and the angle of view will change; Click on the ground sign, and the lens will move forward through the narrow aisle. If you are interested in a book, click on the cover of the book, and you can know the details and place an order for purchase. In the VR Bookstore in Migu Xinyunshang, you can enter the 360-degree panoramic bookstore without leaving home, design the route according to your own wishes, and explore the store and buy books in the cloud.

　　It is understood that many libraries and museums in China have used high-tech means to build a "cloud" visiting platform. The unimaginable reading scene in the past has now become a reality. Weng Changshou pointed out that 5G, AR, VR… … These professional words may sound far away, but they are embodied in communication technology and will bring readers a brand-new experience and real convenience. "The changes and impacts of new technologies are all-round, visible and tangible, and technological innovation will provide more imaginative space for future digital reading."

＂Public rental housing and low-rent housing can be paid for＂？ Solemnly declare： charging is illegal.

Recently, about

The news that "the application for public rental housing can be handled by agency"

Emerge in society

In order to prevent the general public from being deceived

Fengfeng mining area lianzu housing management center

Make a solemn statement

Fengfeng mining area lianzu housing management center

About the declaration of public rental housing (low-rent housing)

Solemn statement

Public rental housing (low-rent housing) is an affordable housing built to solve the housing difficulties of low-and middle-income families, newly employed workers and migrant workers in cities. It is an important measure for the district party committee and district government to carry out public rental housing (low-rent housing) work to protect people’s livelihood. As long as the application conditions are met and the true and effective application materials are provided as required, you can go to the street office (township) where the household registration (unit) is located to declare. After the townships, towns and subdistrict offices pass the preliminary examination, the low-rent housing management center will report the summary list to seven relevant responsible departments such as civil affairs, public security, human society, taxation and market supervision bureau for joint examination and investigation. After the audit, the eligible families will be publicized on the Fengfeng Mining Area People’s Government website, and the affordable housing will be allocated by public lottery in the order of waiting. There is no charge for the whole application and distribution process, and there is no department, intermediary or individual to entrust, and the affordable housing in our district is only rented, not sold.

Recently, some "intermediaries" and lawless elements, in the name of applying for public rental housing (low-rent housing) as agents, promised to provide satisfactory affordable housing for the applicants, and charged agency fees, which seriously infringed on the interests of the masses.

Our center solemnly declares that there is no charge for any link from the date of application to the signing of the lease contract! Anyone who charges is illegal! Please report to our center as soon as possible. The low-rent housing management center in our district has joined forces with the preliminary examination departments of townships and towns (street offices) to intensify investigation and punishment, and found that they will be investigated together. If the circumstances are serious, they will be transferred to judicial organs for handling and will not be tolerated.

Reporting telephone number: 5160379

The following common ones

"Public rental agency" scam

Be vigilant.

▽

Scam 1: public rental housing can be bought.

In the news of "agency of public rental housing", "public rental housing can be bought at a lower price after living for a certain number of years" is often used as a pretext to attract people who don’t know the truth to be deceived.

Truth: According to the relevant documents on the management of public rental housing, public rental housing is only for rent and not for sale.

Scam 2: The application for public rental housing can be handled by the agency.

In the message "public rental housing application can be handled by agency", it is promised that the application for public rental housing can be handled by agency, and no money is required if the application is not received.

Truth: There are strict and perfect procedures for the allocation of public rental housing and no fees are charged. After the applicant for public rental housing submits the application materials, the departments of housing security, civil affairs, human society, public security and so on need to conduct joint examination and joint investigation on whether the applicant meets the housing security conditions, and approve the housing security qualification of the eligible applicant.

After the applicant has obtained the qualification of housing security, he still needs to go through publicity and other procedures to obtain public rental housing without objection. In addition, auditing departments at all levels regularly audit and verify the qualification examination of public rental housing, and promptly investigate and deal with illegal acts such as applicants lying about their family information to defraud housing security and abusing power for personal gain. Therefore, it is impossible for unqualified applicants to spend money to apply for public rental housing through agency.

Trick 3: You can decide the result of the lottery.

In the news of "public rental agency", it is often mentioned that it can be operated to ensure "winning the lottery" in the lottery.

Truth: The whole process of allocation of public rental housing lottery is broadcast live. The housing security management department will invite the notary department to inspect and seal the lottery equipment before the lottery, open the equipment in public at the allocation site, and disclose the lottery results to the public in time. At the same time, the distribution site will also invite notary offices, deputies to the National People’s Congress, CPPCC members, mass supervisors, family representatives, street representatives and news media to supervise and ensure that the distribution procedures are fair, just and open. Because the lottery has a certain probability, whether the applicant wins the lottery is a random event, which has nothing to do with the "operation" of the liar. Liars often cheat applicants of their money by betting on probability.

Scam 4: Obtaining public rental housing without allocation procedures.

Truth 1: From some actual cases, we know that some swindlers usually rent personal commodity houses first, falsely claiming that they are public rental houses, and promise to buy them after staying for a few years, so as to trick people who are eager to take advantage and "take shortcuts" into falling for it. When the deceived person pays the agent fee (usually tens of thousands of yuan) to the swindler, the swindler will hand over the rented personal commodity house as "public rental house" and the swindler will leave after a period of time. When the landlord of the commercial house can’t contact the swindler to find someone, the deceived people know that they have paid the agency fee to rent a personal commercial house, not a public rental house.

Truth 2: The allocation of public rental housing must be obtained through application, review, publicity, lottery allocation and check-in.

Original title: "Public rental housing and low-rent housing can be paid for"? Solemnly declare: illegal charges "

＂China Mala Tang Category Development Report 2023＂ was released.

In recent years, the category of mala Tang in China has developed rapidly, forming a competitive pattern of Yang Guofu Mala Tang and Sean Mala Tang, and it was once difficult for middle-waist brands to break through.

However, with the gradual rise of Sichuan-style mala Tang brand featuring dry mixing and dish-plate, the competitive pattern of mala Tang category is changing.

In 2022, the scale of mala Tang market will be about 130 billion yuan.

Thanks to the category advantages of "rich ingredients and high cost performance", even during the epidemic period, the market scale of Mala Tang is further expanding.

1. The scale of mala Tang market is expected to continue to rise in 2023.

According to red meal big data, the market size of mala Tang in China increased from about 96.8 billion yuan in 2016 to about 130.6 billion yuan in 2019. Affected by the epidemic, the national mala Tang market shrank to 114.2 billion yuan in 2020, but rebounded to 129.1 billion yuan in 2021, with a year-on-year growth rate of 13.0%.

Affected by the epidemic, the growth rate of the national mala Tang market slowed down in 2022, and the market size was about 130 billion yuan. With the optimization of epidemic prevention and control measures, the scale of the national mala Tang market is expected to maintain an upward trend in 2023.

2. Mala Tang takeaway market accounts for over 30%.

The market scale of mala Tang in China has maintained a positive growth during the epidemic period, which has a lot to do with the expansion of the take-away market. Because of its rich ingredients and affordable price, Mala Tang has always been an important part of snack fast food track.

During the epidemic period, due to the limited food in the dining hall, snacks and fast food categories suitable for take-out were relatively less affected, such as mala Tang. According to red meal big data, the scale of the national mala Tang takeaway market has rapidly increased from about 5.5 billion yuan in 2016 to 43.8 billion yuan in 2021, with a compound annual growth rate of 51.4%, and reached 45 billion yuan in 2022, accounting for about 35% of the overall market size of mala Tang.

At the same time, the topic of Mala Tang in 2022 is also heating up. Tik Tok index shows that from January 2022 to March 2023, the Tik Tok index of Mala Tang is on the rise, which may reflect that consumers are paying more attention to Mala Tang to some extent.

Dry-mixed, plate-by-plate hot spicy dip emerged.

1. The degree of chain is high, and the characteristics of category pyramid are obvious.

Because the category of mala Tang is easy to achieve standardization, its scale effect is obvious. According to the big data of Red Meal, the restaurant chain rate in the national mala Tang market is about 23% in 2021, which is higher than the restaurant chain rate of about 15% in China catering market in the same year. At the same time, in 2023, the average urban occupancy rate of mala Tang category (the average urban occupancy rate of all brands in this category) was 5.8%, which was higher than that of popular categories such as tea (5.5%) and lo mei (4.9%), and it was in the leading position in the catering industry.

To sum up, mala Tang is a category that has a greater chance of running out of the "10,000-store scale" in snack fast food track. This can be seen from the scale of stores of Mala Tang Head Brand. The number of stores of Yang Guofu Mala Tang and Sean Mala Tang both exceeds 5,000.

In addition, the market prospect of chain mala Tang brand is also broad. Nowadays, consumers have a strong demand for a safe and healthy diet, and brand mala Tang stores can just provide better protection in this respect.

Although the chain rate of mala Tang category is high and the market prospect is broad, there are not many mala Tang chain brands with brand appeal in the market at present. Except for Yang Guofu Mala Tang and Sean Mala Tang, there are no more than 1,000 stores in other brands.

The pyramid characteristics of mala Tang category are obvious, and the overall market is scattered. Under the two head brands are waist brands with 200~900 stores and numerous street mala Tang, which together form the "long tail" of the category.

In recent years, some mala Tang waist brands are also expanding, and the speed of opening stores has obviously accelerated. For example, Liu Wenxiang Mala Tang maintained a rapid growth trend during the epidemic period, with more than 400 new stores opened in more than nine months from June 2022 to now, and now the number of stores has reached more than 960, making it the Mala Tang brand with the largest number of stores after Sean and Yang Guofu.

The growth rate of sister Xiao Gu’s spicy-spicy-mixed and spicy-spicy stores is also relatively fast. In 2021 and 2022, more than 300 stores were added respectively, and the number of stores has reached 950 at present. Laojie called Pan Mala Tang a dark horse brand of mala Tang category. It was founded in Chengdu in 2020, with more than 300 new stores opened in 2021 and more than 600 new stores opened in 2022. Red meal big data shows that the brand currently has more than 920 stores.

Even though the number of stores of many brands is growing rapidly, on the whole, there are still few mala Tang brands with more than 500 stores. According to the big data of red meal, in the category of mala Tang in 2022, the proportion of brands with more than 500 stores was only 3.4%.

Over 70% of mala Tang brands have no more than 100 stores, and the proportion of brands with more than 100 stores has increased. It can be seen that the chain process of mala Tang category is accelerating.

The variety of SKUs and rich ingredients are the characteristics of mala Tang, but they are also the factors that limit the development of mala Tang. Too many SKUs make it difficult to centralize the supply chain and realize the scale development of the brand. Take Yang Guofu as an example, it has invested nearly 400 million yuan to set up a factory in Chengdu, Sichuan, and this kind of investment is difficult for small and medium-sized brands. Therefore, the supply chain has become the basic threshold for Mala Tang brand to achieve large-scale chain development.

2. The quality of mala Tang is popular, and brands have started to upgrade.

As a popular category of snacks and fast food, "rich in ingredients, delicious and affordable" was once the general cognition of many consumers for mala Tang. However, in recent years, consumers’ consumption demand for mala Tang has become more diverse.

According to the big data of red meals, among the consumption evaluation words of Mala Tang consumers, the frequency of "taste praise", "service enthusiasm", "fresh ingredients" and "healthy dishes" is higher, followed by "high cost performance" and "affordable". It can be seen that consumers’ attention to Mala Tang has gradually shifted from the price to the level of ingredients and experience, which puts forward higher requirements for the quality and service of ingredients in Mala Tang stores.

In order to meet the diverse needs of consumers, Mala Tang brands have been upgraded one after another, and the upgrade covers many aspects such as ingredients, store environment and brand tonality. For example, Sean Mala Tang opened a 1,500-square-meter Haxi flagship store in Harbin as early as 2021, and introduced seafood ingredients such as lobster and abalone into the store.

Yang Guofu once shouted the slogan of benchmarking Starbucks. In the prospectus, he admitted the need to upgrade and improve the Mala Tang restaurant and reshape the brand image. In addition, dear mala Tang, Mi Jie and other mala Tang brands are also promoting the upgrading of mala Tang quality.

In the future, more Mala Tang brands will choose to upgrade their food quality and store environment. However, it is worth noting that the brand that takes upgrading as a drainage gimmick is doomed to be short-lived. Only brands that provide ingredients and environmental experience that match high prices can be finally recognized by the market.

3. Sichuan-style dry-mixed mala Tang is popular, and dish mala Tang is emerging.

In recent years, Sichuan-style mala Tang, which is characterized by spicy, dry-mixed and dish-packed, has sprung up everywhere. Since the second half of 2021, various brands of "Pan Pan Mala Tang" have sprung up in many places across the country, and the number of stores representing brands has grown rapidly, which has attracted great attention. For example, Laojie called Pan Mala Tang quickly expanded its store in 2021-2022, and the spicy Pan Mala Tang, which was established in Chengdu in 2021, completed the A round of financing of 10 million yuan in March 2022.

At present, many first-line and new-line cities have seen the sight of "dish mala Tang". For example, Jin Zhangye Panpan Mala Tang in Shanghai has opened more than 10 local stores. Chengdu has developed more than 160 stores for cooking small baskets and plates of mala Tang. In addition, there are many brands such as Wen Lixin, Weigan Mala Tang in Beijing, Yan Xiaoman, who is in Chongqing, and Ducan Mala Tang in Chengdu. According to the enterprise survey data, in 2022, the number of new registrations of malatang-related enterprises in the country doubled compared with 2021.

Compared with Northeast Mala Tang, which is more common in the market, the difference of Sichuan Pan Pan Mala Tang is that the meal is dry mixed, the taste is mainly spicy, and the dishes are close to Sichuan hot pot ingredients, such as tribute dishes and crispy meat. Food is served on a large plate, served with hot pot and dry dishes, and usually braised snacks and desserts such as chicken feet, fat intestines and brain flowers are added. The per capita price is 30~50 yuan, which is slightly higher than the common northeast mala Tang restaurant.

Some insiders believe that one of the most important reasons why "Pan Pan Mala Tang" can get out of the circle quickly is that its plate bigger than the face has a high film output rate, which makes it widely spread on social media such as Xiaohongshu. In addition, "Pan Pan Mala Tang" has also stepped on the cusp of upgrading the mala Tang category.

Before this, "Mala Tang" was popular in the market. Although some brands focused on the product form of "Ma Spicy Mix", it was not popular on a large scale. Today’s "dish mala Tang" has been upgraded in all aspects, such as ingredients, taste, product form, dining environment and price, which can be described as an upgraded combination boxing.

Nowadays, under the leadership of dish-dish mala Tang, dry-mixed mala Tang has also entered the fast lane of development. For example, Sister Xiaogu’s store, which occupied this track earlier, is growing rapidly, adding more than 300 stores in 2021 and 2022 respectively.

Even the mala Tang head brand wants to catch up with this trend. For example, in July, 2022, Sean Mala Tang introduced super-dish Mala Tang, which was dipped and mixed in two modes, with two flavors: secret Sichuan flavor and strong and spicy compound taste. In August, 2022, Sean Mala Tang introduced a new variety of spicy and spicy mix, and its taste also focused on spicy red oil.

4. Topping, oil splashing, and surrounding the furnace, new species of mala Tang are frequent.

In addition to Sichuan-style hemp ironing, some varieties of mala Tang are gradually emerging, such as Thai mala Tang, stove mala Tang and topping mala Tang.

First, in recent years, Thai Mala Tang featuring Dongyin Gongtang and curry soup has been increasingly welcomed by consumers. Some representative brands have a good momentum of development, such as Super Thai Mala Tang, which opened more than 40 stores in 2022. According to Red Meal Big Data, as of March 2023, the number of its stores has reached more than 70, mainly distributed in Jiangsu, Zhejiang and Shanghai.

At the same time, Yang Guofu also launched a Thai mala Tang brand in 2022, with its first store in Shanghai. According to Yang Guofu, Mola Mola is targeted at young men and women aged 18 ~ 35, and the per capita consumption price range is 35~50 yuan. At present, consumers’ evaluation of the store is mostly positive, and the scene of queuing for meals also happens from time to time in the store.

In the whole category of mala Tang, the taste of soup base is almost concentrated in two camps: spicy and not spicy. It remains to be seen whether Thai mala Tang can set off a wave in the future.

Secondly, with the popularity of "cooking tea around the stove" in the catering industry, the string of mala Tang, which was spread all over the stalls many years ago, began to rise again. After upgrading from the stall to the store, the environment of the store is relatively clean and hygienic. Some merchants also customize the taste of the bottom of the pot for customers, and one customer occupies a pot. Compared with eating hot ingredients directly, the string of mala Tang eaten around the stove has a stronger experience.

Thirdly, as a new species in the field of mala Tang, topping mala Tang has also begun to emerge. At the beginning of the new year in 2023, Tiger Mix, which focuses on "topping mala Tang", announced that it had won the investment of Angel Wheel.

Topped Mala Tang changed the traditional mode of eating vegetables and drinking soup, but provided a variety of toppings for consumers to choose from, and used toppings to match dishes, which enriched the diversity of Mala Tang. At the same time, the mode of separating toppings from dishes is more suitable for take-away scenes. At present, Tiger Mix has opened three stores in Chengdu.

In fact, the topping mala Tang is not the first of tiger mixing. Founded in 2019, Xiaowei topping mala Tang has been firmly established, with a variety of toppings such as signature duck blood tofu and milky fragrant corn. At present, it has opened more than 150 stores. The insiders believe that toppings are more suitable for rice noodles, and toppings with side dishes do not conform to most people’s eating habits. Therefore, whether toppings can go long-term remains to be verified by the market.

Fourthly, oil-spilled mala Tang is also a new force rising in recent years, which represents every taste and customer in Chongqing, and has now developed more than 100 stores in the local area. Every taste and every guest takes "oil spill" as the entrance to occupy the subdivided track, which is essentially an upgrade to Mala Tang. It mainly promotes a variety of oil-splashed mala Tang with different tastes and is eaten with rice. At the same time, its stores also provide a variety of dining forms such as mala Tang, dry mixed mala Tang and so on.

As entrepreneurs continue to try and innovate, there will be more new species of mala Tang in the catering industry. On the one hand, these new species will promote the prosperity of Mala Tang Raceway, on the other hand, it will also intensify the competitive situation of "big melee".

Food innovation makes up for shortcomings, and ocean development finds new ways.

1. Food innovation is one of the directions of evolution.

Throughout the mala Tang stores in the market, the types of dishes are very similar, and there are few differences in taste. Based on the rich dish genes of Mala Tang, it is an innovation for all kinds of raw materials of Mala Tang, or one of the evolutionary directions of Mala Tang categories.

Whether focusing on a certain ingredient and focusing on it, or upgrading the existing dishes and integrating the characteristics of local snacks, it is an innovative attempt for dishes and an important strategy to achieve differentiation.

2. Overseas market has become a new growth point of mala Tang category.

In recent years, mala Tang has also received more attention in overseas markets. In the future, it also has some room for growth in foreign markets. According to the Jost Sullivan report, the international Chinese catering market has begun to recover in 2022, and it is expected to increase from $261.1 billion in 2021 to $409.8 billion in 2026, with a compound annual growth rate of 9.4%.

Both Sean Mala Tang and Yang Guofu Mala Tang have begun to lay out overseas markets to seek incremental growth. According to the news announced by Sean Mala Tang official WeChat official account, Sean Mala Tang officially laid out overseas markets in 2019. By February 2023, nearly 50 boutique stores had been built in 30 cities in 10 countries around the world.

In 2023, Sean will continue to vigorously explore overseas markets. Yang Guofu also said in an interview that by 2025, there will be 9,000 domestic stores and 1,000 overseas stores.

Generally speaking, the number and scale of stores in Yang Guofu Mala Tang and Sean Mala Tang have almost touched the ceiling of market capacity, and the opportunity for latecomers is not to follow and learn, but to upgrade and innovate. In this catch-up process, brands with strong supply chain management capabilities have a greater chance to take the lead in breaking through.

(Contributed by: Red Meal Brand Research Institute, with pictures provided by enterprises and posted by Yangguang.com)

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