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Why didn’t Hua Xizi cut with Li Jiaqi?

Original yanglei AI lanmeihui

Hua xizi set fire to his body.

Source |AI Blue Media Exchange

ID:lanmeih001

Author | Yang Lei

Editor | Wei Xiao

Unexpectedly, Li Jiaqi’s anger for the accident of Hua Xizi is still fermenting.

Yesterday, after work, Hua Xizi, the "silent lamb", suddenly sent an apology, saying that he was late. "I have a few words to tell you," and wrote a 450-word essay.

Hua Xizi summed up the state of these days with the words "sincere fear, at a loss". However, regarding the incident itself, Hua Xizi didn’t say a word about whether an eyebrow pencil in 79 yuan was expensive or not, and the negative impact on the brand caused by Li Jiaqi’s inappropriate remarks and the countermeasures.

In the words summed up by netizens: talking a lot means saying nothing …

In order to make up for consumers, Hua Xizi will also give away 10,000 eyebrow pencils for free use, but netizens don’t buy it.

Obviously, Hua Xizi’s public relations strategy did not work, but instead pulled himself from the edge of the incident to the center.

Early this morning, the PR people of Wangchuanhuaxizi fled overnight. And issued a statement in the circle of friends: I have resigned from Hua Xizi, and everything that happened in the hot search today has nothing to do with me.

According to Zhongxin Jingwei, people familiar with the matter said that Hua Xizi left a public relations department or collectively.

The situation has spread to this point, and Hua Xizi has been in chaos both inside and outside. But after clarifying the origin of this matter, we can’t help asking a question: Hua Xizi has been thinking about it for so many days, why hasn’t he cut with Li Jiaqi?

It’s time to untie Li Jiaqi

Suppose that the "Li Jiaqi taunts consumers" incident happened to other brands and anchors. What kind of judgment will the brand make at the first time?

A routine operation is that the brand will draw a clear line with the anchor at the first time. If it is serious, the brand will also hold the anchor accountable.

However, Hua Xizi clearly knows where the consumer is angry, but he doesn’t say anything about it. This is also one of the reasons why consumers don’t buy Hua Xizi’s apology behind this open letter.

Judging from the equity penetration chart, Li Jiaqi actually has nothing to do with Hua Xizi. However, Hua Xizi, founded in 2017, was able to go from obscurity to the head of domestic beauty cosmetics in three years, but it was all thanks to Li Jiaqi.

Looking back in the process of AI Blue Media Convergence, Li Jiaqi is deeply bound, and Hua Xizi can be described as a step into the sky. In 2019, double 11 promoted Hua Xizi to rank seventh in Tmall beauty category with GMV of 250 million yuan. In 2020, Hua Xizi became the first in the turnover list of domestic beauty cosmetics with GMV of 235 million yuan, and in that year, double 11 went straight to the second place in the category of Tmall beauty cosmetics with a turnover of over 470 million yuan.

With so many domestic products queuing up for Li Jiaqi to bring goods, it happened that Huaxizi was the most favored. The reason behind this, Li Jiaqi summed it up like this: "I have been with Hua Xizi for many years. I am the one who knows best how Hua Xizi got up. They almost gave me their home. I almost took Hua Xizi’s surname Li."

In other words, Hua Xizi is working for Li Jiaqi.

Earlier, 36Kr reported that it was rumoured that Li Jiaqi got a profit share as high as 100%-120% by cooperating with Hua Xizi, which was equivalent to brand inversion.

Although Hua Xizi denied this statement, saying that the cooperation between the company and the anchor was at the average level in the industry, Hua Xizi’s high marketing expenses were spread evenly on 79 yuan’s eyebrows, so that consumers could instinctively think about whether it was worth it.

When Li Jiaqi shouted "Where is it expensive?" And let consumers can’t afford to find their own reasons, this noisy point turned into a sword and stabbed Hua Xizi.

Can be described as Li Jiaqi, Li Jiaqi also destroyed.

In fact, Hua Xizi has also shown growth fatigue in the past two years. In 618 this year, the pre-sales of Huaxizi in Tmall, Tik Tok and Aauto Quicker did not exceed 100 million yuan, which is the second year in a row. In 2021, in 618, the overall sales of Huaxizi reached 263 million yuan, which exceeded 100 million yuan during the pre-sale period.

Visible, binding Li Jiaqi, also cannot once and for all. However, Hua Xizi did not untie Li Jiaqi in time according to the routine, which also showed that they were tied too deeply to some extent.

Are the "Hua Xizi" in danger?

Hua Xizi once represented "new domestic beauty". What is "new domestic beauty"? Redefine design, aesthetics and make consumers more confident in using it.

The most representative is not 79 yuan’s eyebrow pencil, but Huaxizi’s carved lipstick. In 2019, the carved lipstick, which abandoned the public film and adopted the ancient micro-carving process, became a hit in the live broadcast room in Li Jiaqi, and Hua Xizi became famous. It takes oriental aesthetics as its selling point, establishes its own oriental beauty makeup system, and puts concentric locks, dowry, micro-carving, Miao Yin, batik and other elements into product design one by one. At that time, Hua Xizi’s exquisite and unique packaging design also repeatedly triggered discussions on social platforms.

After tasting the bonus of carved lipstick, Hua Xizi worked hard on the outer packaging. According to public information, Hua Xizi applied for 177 patents, more than half of which were product packaging design.

Excessive force on the outer packaging has gradually begun to disgust consumers. Some netizens teased: Hua Xizi is more like a company selling outer packaging.

New domestic products are expensive, not groundless.

A very direct action is that consumers begin to "weigh" the new domestic beauty cosmetics.

Before, the perfect diary stiletto was weighed by consumers to verify that the perfect diary was more expensive than Armani lipstick.

For Hua Xizi, consumers are even more merciless. Everyone accurately calculated that the price per gram of Hua Xizi eyebrow pencil is as high as 985 yuan, which is more expensive than gold.

The star product Huaxizi Loose Powder, which once sold explosively, is on the same level as Chanel under the calculation of netizens. It is understood that the price of Huaxizi Loose Powder is 169 yuan, the net content is 8.5g, and the unit price is 19.88 yuan. The price of Chanel Loose Powder is 590 yuan, and the net content is 30g, and the unit price is 19.67 yuan-which means that Huaxizi Loose Powder is more expensive than Chanel.

Cosmetics should not have been weighed, but in the face of the fact that the unit price per gram is higher than that of the first-line big brands, and its brand value and practical value are much worse than that of the big brands, it is difficult for consumers to convince themselves that they must support "new domestic products."

After the recent incident in Li Jiaqi, the most lively place is the live broadcast room of old domestic products represented by bee flowers.

A flower falls, and thousands of old Chinese goods are born. To a certain extent, it also shows that whether it is a good domestic product is really not defined by the brand itself, but judged by consumers.

Today’s topic

Did you understand Hua Xizi’s response?

Come to the comment area and let’s talk ~

Original title: "Why didn’t Hua Xizi cut with Li Jiaqi? 》

Read the original text

Ministry of Public Security: Pilot implementation of voluntary renewal of new energy vehicle license plate owners

  CCTV News:According to the website of the Ministry of Public Security, on December 1, the Ministry of Public Security will take the lead in piloting new energy vehicle number plates in five cities: Shanghai, Nanjing, Wuxi, Jinan and Shenzhen. On November 21, the relevant person in charge of the Traffic Management Bureau of the Ministry of Public Security made an interpretation on the pilot implementation of the new energy vehicle number plate.

  oneWhy should the new energy vehicle number plate be activated? What is the background and significance?

  In July 2014, the General Office of the State Council issued "Guiding Opinions on Accelerating the Promotion and Application of New Energy Vehicles", demanding that the promotion and application of new energy vehicles be accelerated, effectively alleviating the pressure on energy and environment, and promoting the transformation and upgrading of the automobile industry. In recent years, the number of new energy vehicles in China has increased rapidly. By the end of October 2016, the number of pure electric vehicles in China had reached 555,500.

  In order to implement the State Council’s policy of differentiated traffic management for new energy vehicles, and better promote the development of new energy vehicles, the Ministry of Public Security decided to pilot the use of special license plates for new energy vehicles. On the one hand, it can distinguish and identify new energy vehicles more effectively and conveniently, implement differentiated traffic management policies, and provide a better carrier for new energy vehicles, travel services, tax concessions, etc. On the other hand, it can reflect the characteristics of new energy vehicles more clearly and directly, and promote the accelerated development of new energy vehicles.

  In order to actively and steadily do a good job in the activation of new energy vehicle license plates, the Ministry of Public Security has adopted a pilot first and gradually pushed it forward, and fully implemented it after exploring and accumulating experience. Starting from December 1, 2016, five cities, namely Shanghai, Nanjing, Wuxi, Jinan and Shenzhen, will take the lead in piloting new energy vehicle number plates.

  2What is the style of the new energy vehicle number plate? What are the characteristics?

  In order to protect the public’s right to know and participate, and to gather the wisdom consensus from all walks of life, the Traffic Management Bureau of the Ministry of Public Security organized a multi-channel, multi-form and multi-level consultation activity on the number plate style from April to May, 2016. Public comments were solicited online, and online voting activities were organized. A total of 145,400 people participated in the voting activities and 110,000 online messages were left. Simultaneously solicited the opinions of relevant departments and industry enterprises, and organized relevant professionals to conduct in-depth discussions and systematic argumentation. According to the online voting and soliciting opinions, the style with the highest vote rate is finally selected as the new energy vehicle number plate style.


Figure 1 Small new energy vehicle number plate style


Fig. 2 Number plate style of large-scale new energy vehicles
(D stands for pure electric new energy vehicle, and F stands for non-pure electric new energy vehicle)

  The outer dimension of the new energy vehicle number plate is 480mm×140mm, and the length of the number plate is 40mm longer than that of the ordinary number plate, in which the width of the rear number plate of the large new energy vehicle is reduced by 80 mm.. Compared with ordinary car number plates, there are four main changes in appearance and style: First, it highlights green elements and embodies distinctive features. The background color of the new energy vehicle number plate is mainly green, which highlights the meaning of green environmental protection. The brand-new number plate font is adopted, and the overall style is beautiful, novel and distinctive, which is convenient for accurate identification and obvious identification in service management. The second is to add a special logo to show the electric characteristics. Add a special logo for the number plate of new energy vehicles to the number plate style. The overall logo is green, which means electric and new energy. In the green circle, the right side is an electric plug pattern, and the left color part is similar to the English letter "E" (electric). Third, the number plate number is upgraded to increase the number plate capacity. Compared with ordinary car number plates, the number plate of new energy vehicles has been upgraded from 5 to 6, for example, the original "Guangdong BD1234" can be upgraded to "Guangdong BD12345". After upgrading, the number plate number capacity is increased, the resources are richer, and the coding rules are more scientific and reasonable, which can meet the arrangement needs of "less letters and more numbers". The fourth is to implement number plate segmentation to facilitate difference management. In order to better implement the national new energy automobile industry development and differentiated management policy,New energy vehicle number plates are managed by sections according to different vehicle types. The letter "D" stands for pure electric vehicles and the letter "F" stands for non-pure electric vehicles (including plug-in hybrid electric vehicles and fuel cell vehicles). The "D" or "F" in a small car number plate is located at the first place in the number plate, and the "D" or "F" in a large car number plate is located at the last place in the number plate. The fifth is to improve the manufacturing process and improve the anti-counterfeiting performance. Using pollution-free hot stamping production method, the process is green and environmentally friendly. At the same time, anti-counterfeiting technologies such as two-dimensional bar code, anti-counterfeiting shading and laser pattern are added to realize the uniqueness of the number plate and the traceability of the production source, and improve the anti-counterfeiting performance.

  threeWhich cars belong to new energy vehicles, and how to apply for new energy vehicle number plates?

  According to the State Council’s Industrial Development Plan for Energy Saving and New Energy Vehicles (2012-2020), new energy vehicles mainly include pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. For domestic new energy vehicles, the Ministry of Industry and Information Technology will mark them on the Announcement of Road Motor Vehicle Manufacturers and Products and the Factory Certificate of Motor Vehicles. For imported new energy vehicles, AQSIQ will mark them on the On-board Inspection Sheet for Imported Motor Vehicles. When the public security traffic control department handles the registration of new energy vehicles, it will strictly check and confirm the vehicles, check the information marked by the competent authorities, review the relevant certificates, and register in accordance with the law.

  For newly purchased new energy vehicles, if they are registered in five pilot cities, they can directly apply to the local public security traffic control department for a special number plate for new energy vehicles; Those who apply for registration outside the pilot area will still apply for ordinary car number plates in accordance with the original provisions. The conditions, procedures and requirements for APPlying for a new energy vehicle number plate are the same as those for an ordinary vehicle number plate. The owner can directly register with the public security traffic control department of the pilot city, or pre-select the number plate through the Internet traffic safety integrated service management platform or the 12123 mobile app, and then register with the public security traffic control department. When selecting the number, the number plate can be automatically selected by the computer (1 out of 50) or arranged by itself according to the coding rules.

  fourCan new energy vehicles that have already received ordinary car number plates be redeemed for new number plates? How to apply for renewal?

  For new energy vehicles that have received ordinary car number plates, the owners can voluntarily renew the new energy car number plates or continue to use the original ordinary car number plates. However, if the original ordinary car number plate is lost or damaged, the public security traffic control department will issue a new energy car number plate. For those who choose to continue to use ordinary car number plates, the public security traffic control department will conduct differentiated management through the information system, which will not affect the owners’ enjoyment of preferential policies for traffic management of new energy vehicles.

  At the beginning of the New Deal, there was a great demand for the masses to renew the new number plates in a centralized way. In order to avoid the crowded queue caused by centralized license plate replacement, the pilot cities provided an appointment service through the Internet traffic safety integrated service management platform, and car owners could make an appointment for the place and time of license plate replacement according to their own conditions. The first step is to register or log on to the traffic safety integrated service management platform (www.122.gov.cn). Step 2, select the license plate number on the Internet service platform by computer automatic selection (1 out of 50), and make an appointment for the time and place to renew the license plate. The third step is to handle the card changing business according to the time and place of online reservation.

  For the new energy vehicle transfer registration, the public security traffic control department of the pilot city will renew the new energy vehicle number plate. For new energy vehicles transferred from other places to pilot cities, which belong to the four pilot provinces of Shanghai, Shandong, Jiangsu and Guangdong, the public security traffic control department of the pilot city will issue new energy vehicle number plates; For non-pilot provinces, new energy vehicle number plates will not be issued for the time being.

  fiveWhat service measures will be provided by the public security traffic control department of the pilot city in the issuance of new energy vehicle license plates?

  The public security traffic control departments in the pilot cities will provide various service measures for applicants who apply for new energy vehicle license plates: First, open a green channel or special window for new energy vehicle license plate business, increase police force, add inspection sites, and provide delayed or Saturday and Sunday license change services. The second is to provide two service modes, namely, making number plates on the spot and mailing number plates, for the masses to choose, and to announce the registration service sites that can make number plates on the spot through various media, so as to facilitate the masses to receive number plates quickly. The third is to open a service consultation telephone to provide consultation and guidance services for the masses. By sending SMS, WeChat and other means, the registered owners of new energy vehicles will be informed one-on-one, prompting the way and requirements for renewing the license plate. The fourth is to provide on-site free license plate installation service, optimize the layout of on-site production points and installation points of license plates, and facilitate the people to collect the installation license plates nearby. Fifth, enterprises with a large number of new energy vehicles, such as buses and taxi companies, can contact the public security traffic control departments of pilot cities in advance to negotiate and determine the centralized license change.

  It should be noted that the new energy vehicle license plate fee remains unchanged, and the current national charging standard for ordinary vehicle license plates is still implemented, and each license plate is 100 yuan. It is consistent with the charging standard of ordinary car number plates.

  sixWhat supporting measures are there to ensure the smooth development of the pilot work?

  In order to do a good job in the pilot work of new energy vehicle license plates, first, the Ministry of Public Security specially issued a pilot work plan, organized the upgrading of the information management system, equipped with special production equipment for new license plates, and organized special business training. Second, the public security traffic control departments of pilot cities will simultaneously launch a unified motor vehicle number plate selection system to ensure the open, fair and just issuance of number plates. Third, closely cooperate with relevant departments and units to upgrade and transform related information systems such as insurance purchase, highway toll collection, vehicle inspection and parking toll collection, so as to ensure the smooth implementation of the pilot work.

  According to the State Council’s Industrial Development Plan for Energy Saving and New Energy Vehicles (2012-2020), new energy vehicles mainly include pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. By 2020, the cumulative production and sales of pure electric vehicles and plug-in hybrid vehicles will exceed 5 million. In the next step, on the basis of pilot projects, we will constantly sum up experience and practices, gradually expand the scope of application, and strive to promote its use throughout the country in the second half of 2017.

Where is the new ecological artificial intelligence road focusing on AI industry?

  On the morning of December 28th, the 2018 People’s Network Artificial Intelligence Partner Conference with the theme of "AI enlightens the future" was held in Beijing. Zhang Qin, member of the Standing Committee of Chinese People’s Political Consultative Conference and former vice chairman of China Association for Science and Technology, Ye Zhenzhen, president of People’s Network, Mars, inspector of Ministry of Industry and Information Technology, Luo Hua, deputy editor-in-chief of People’s Network, Dewen Li, deputy director of Information Center of Ministry of Industry and Information Technology, and She Guiqing, vice president of Beijing Internet Court, attended the event. The meeting focused on the great influence of artificial intelligence in economic development and social progress, sharing cutting-edge technologies, exploring commercial applications and looking forward to development prospects, with fruitful results and remarkable effects.

  Mars, inspector of the Information and Software Services Department of the Ministry of Industry and Information Technology, said in his speech that the development of artificial intelligence in China is in a rare historical opportunity period. From the perspective of policy environment, China has taken a series of measures in scientific research and development, application promotion and industrial development, forming a strong synergy to promote the development of artificial intelligence. From the perspective of development foundation, it has laid a solid foundation for the development of artificial intelligence through in-depth implementation of strategic actions such as "internet plus", speeding up and reducing fees, "Broadband China", integration of industrialization and information technology, and innovative development of industrial Internet. Judging from the market conditions, China’s advantages as a big country and a big market have been brought into full play in the Internet era, which has directly spawned and cultivated a number of enterprises with international influence and competitiveness, and created favorable conditions for the development of artificial intelligence in terms of talents, technology and business models.

  During the activity, People’s Network Artificial Intelligence Research Institute was formally established. Luo Hua, deputy editor-in-chief of People’s Daily Online, said at the inauguration ceremony that the establishment of the research institute is a useful attempt to combine scientific research, investment and media business, which will not only help People’s Daily Online to carry out in-depth cooperation with relevant institutions in the industry in the future, but also help the competent authorities to better promote the development of the industry and industry enterprises to better carry out related businesses. By building a research platform, on the one hand, we can recruit talents and gather wisdom from many sides to make suggestions for the development and application of technology; On the other hand, it can also effectively integrate all kinds of resources, thus cultivating or incubating high-quality projects and gestating opportunities for People’s Network to carry out strategic mergers and acquisitions in the field of artificial intelligence.

  Luo Hua introduced that the next step of the research institute will give full play to the advantages of resource integration, build an industry research platform, make use of the influence and communication power of People’s Network, widely gather experts from all walks of life in politics, industry, learning and research, conduct in-depth research in scientific research institutes, industry frontline and competent departments, organize academic exchanges and seminars on a regular basis, analyze the problems and difficulties in the development of artificial intelligence in China, profoundly sum up existing experiences and lessons, build a communication bridge between industry, scientific research and decision-making, and optimize the top level for the central government.

  Zhang Qin, member of the Standing Committee of Chinese People’s Political Consultative Conference, former vice chairman of China Association for Science and Technology, Professor Tsinghua University and academician of the International Institute of Nuclear Energy, gave a keynote speech at the meeting. He believed that the safety of nuclear power plants was very important, and it was necessary to conduct regular, high-frequency and strict troubleshooting of equipment failures. In order to solve the problem that false signals interfere with the fault diagnosis of nuclear power plants, we can use artificial intelligence technology to help workers judge faults, deal with them correctly and control risks. The dynamic uncertain causality diagram can solve the problems of uncertainty, dynamic characteristics, false signals and so on by analyzing the causal relationship between variables and components of industrial systems.

  He said that artificial intelligence is at the third peak of development. Although there are some bubbles, it has made substantial progress in general and is being combined with the real economy. However, he also pointed out that although the big data that the industry is currently concerned about can be statistically analyzed, it is only a part of artificial intelligence, and the two cannot be treated equally.

  Fu Sheng, CEO of Cheetah Mobile, pointed out in his keynote speech that since the rise of artificial intelligence, commercialization has always been an important issue in the artificial intelligence industry. He believes that there is a big gap from the emergence of a new technology to the landing of products and finally to the formation of industrialization. However, with the help and guidance of the state, the technology substitution may be shortened. At present, many companies talk about bottom-level innovation, but at least it seems difficult to achieve it now. On the contrary, there is a great chance to do a good job in the industry. "This is also an opportunity for small companies to achieve overtaking in corners."

  At the meeting, Lenovo Group, Microsoft, Cheetah Mobile, Iflytek, Jianan Yunzhi, Mingluo Data, Alibaba Cloud, Yunzhisheng, Shangtang Technology, CMB International, Xunlei Group, Defiance Technology, Huiju.com, CCID Research Institute, Guoxin Fund, Analysys, Teslink, Squirrel AI, homework help, New World and Shengzhe Technology participated in People’s Network Artificial Intelligence. In the next step, People’s Daily will promote the formation of a multi-functional business structure of media, technology, capital and scientific research in the field of artificial intelligence, and carry out extensive and in-depth business cooperation with more partners from all walks of life at home and abroad.

  In the round-table dialogue session, the guests discussed from three aspects: capital, technology and application, and deeply analyzed the opportunities and challenges of the next development of artificial intelligence.

  In recent years, the valuation of artificial intelligence enterprises has been rising. Regarding whether there is a bubble in the market, Zhao Yahui, general manager of People’s Venture Capital, believes that the market bubble is just the turning point of the industry, and from the past law, any emerging industry needs to go through the process from birth to outbreak. Song Chunyu, vice president of Lenovo Group, believes that the bubble in the artificial intelligence market mainly comes from the public’s expectation of its future development prospects.

  Lian Suping, member of the Management Committee and vice president of China Merchants International Finance Co., Ltd., also expressed optimism about the future development of artificial intelligence. She believes that the scientific and technological strength based on Internet big data has been formed, and the cold winter of capital cannot hinder the development of artificial intelligence. Tian Feng, senior strategic director of Alibaba Cloud Research Center, said that what remained after the bubble was just needed, and just needed can create value for the industry. Yu Yang, chairman and CEO of Analysys, put forward from the practical point of view of data intelligence company that grasping the needs of users and creating value for customers is more conducive to the growth of enterprises.

  At present, artificial intelligence has gradually become a topic of the whole people, and it has gone deep into financial, government, education and other industries, bringing many changes to the lives of ordinary people. In this context, the industry has different views on whether the development trend of artificial intelligence technology is to run in small steps or to subvert and reshape. In this regard, Cui Jing, deputy director of the Institute of Electronic Standardization of the Ministry of Industry and Information Technology, said that the development direction of artificial intelligence technology at this stage is still inconclusive. Liang Jiaen, chairman of Yunzhisheng, believes that the current knowledge and big data have not been well combined, and there are still many problems in the application field of artificial intelligence. Xie Yinan, vice president of Defiance Technology, said frankly that despite the rapid development of AI applications, its technical system development has not yet achieved subversive innovation. Grace Wai Wong, vice president of Iflytek Consumer Business Group and general manager of Hearing Technology, also said that algorithmic intelligence, perceptual intelligence, sports intelligence and cognitive intelligence are still in the era of weak artificial intelligence. Ceng Min, senior R&D director of Microsoft Xiaobing in Microsoft (Asia) Internet Engineering Institute, suggested that AI needs to solve infrastructure problems, and the maturity of technology should be measured by the number of actual cases.

  Regarding the application of artificial intelligence, Li Yazhou, co-founder of Machine Heart, said that medical care +AI will be very popular in the future, security +AI will also be very popular, and AI will also have a strong ability to change other industries. Xie Chao, vice president of TESLIN, believes that the application path of artificial intelligence is "+AI", and the core driving force for the progress and development of science and technology is to integrate with the industry. Liujing, vice president of Mingluo Data, distinguishes between "AI+" and "+AI". The essence of the former is super artificial intelligence or general artificial intelligence, and its foundation is technology-driven; The latter is industry artificial intelligence, based on industry and domain knowledge. Zhang Li, vice president of Jianan Yunzhi, said that whether it is "AI+" or "+AI", artificial intelligence will be realized at multiple levels and structures in the end. It is suggested that the industry should combine the cloud and the end to have a truly complete closed loop. Yang Xin, vice president of Huiju.com, believes that the most suitable application scenario is the key. From the user’s point of view, "+AI" and "AI+" are both means and paths. Jin Jun, CMO of Shangtang Technology, thinks that no matter "+AI" or "AI+", it means that AI cannot exist alone. AI itself is not a useful industry, only by attaching it to a certain industry,It is the time when AI really works when it has a polymerization effect with this industry.

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Traditional non-legacy relies on the short video "circle powder" for the younger generation; The Battle at Lake Changjin, The Awakeing Age and other main melody film and television works have aroused empathy among the whole people; Weekends in museums and grand theaters have become a lifestyle … In the past year, China’s cultural undertakings and cultural industries have flourished, and people’s sense of cultural acquisition and happiness has been continuously enhanced.

Culture makes the country prosperous and the nation strong. The Fifth Plenary Session of the 19th CPC Central Committee clearly put forward the long-term goal of building a cultural power by 2035. How to stimulate endogenous motivation with culture and condense the spiritual strength of forging ahead in a new journey? Our reporter interviewed a number of deputies.

Cultural undertakings flourish.

According to Yan Jingming, member of Chinese People’s Political Consultative Conference and vice chairman of the Chinese Writers Association, literary and artistic creation has flourished in recent years, and literature, movies, TV dramas and stage art have all made great achievements, which is gratifying. "China writers have provided a large number of excellent works to express real life, tell the story of China well and carry forward the main theme of the times; Excellent film and television dramas carry forward the spirit of the times and are full of feelings of home and country, which has aroused enthusiastic response among the broad masses of the people, especially young audiences, and fully embodies the power of culture. "

Cultural undertakings such as press and publication, radio, film and television, literature and art have flourished, further enriching the spiritual and cultural life of the people; Museums and city parks are open for free, and public cultural services are continuously upgraded, making it more convenient for people to enjoy cultural life.

According to the statistics of the Ministry of Culture and Tourism, by the end of 2020, there were 3,212 public libraries, 618 art galleries, 5,788 museums, 3,327 cultural centers, more than 40,000 cultural stations and 575,400 village-level comprehensive cultural service centers. All public libraries, cultural centers, cultural stations, art galleries and more than 90% museums are open free of charge, achieving "barrier-free, zero threshold".

Wu Weishan, member of Chinese People’s Political Consultative Conference and director of China Art Museum, has a deep understanding of the people’s high cultural enthusiasm. Since the normalization of epidemic prevention and control, the number of people making appointments for China Art Museum is 1,800 per day, and tickets are often booked out several days in advance, especially on weekends. "This reflects the public’s demand for beauty and culture." Wu Weishan said that the China Art Museum also responded to the public’s voice by holding online exhibitions and other ways. In his view, it is necessary to strengthen the aesthetic education of the whole people, enrich and cultivate the social and cultural atmosphere with the idea, spirit, behavior and creation of beauty, improve the aesthetic and humanistic quality of the whole people and enhance cultural self-confidence with aesthetic education and cultural people.

Cultural self-confidence is constantly increasing.

Only by establishing a high degree of cultural self-confidence, can a country and a nation forge the determination to persist, the courage to work hard and the vitality of innovation and creation, and let the spiritual building of the country and the nation stand tall. At this year’s two sessions, the deputies generally felt that with the continuous development of China’s cultural undertakings and cultural industries, people’s spiritual and cultural life has been continuously enriched and cultural self-confidence has been continuously enhanced.

"In the process of China opera going out, we won applause and recognition from the world audience, which greatly enhanced the cultural confidence of our opera people. We are increasingly aware that only national ones are the world’s. " Li Shujian, deputy to the National People’s Congress and vice chairman of the Chinese Dramatists Association, said. In recent years, he has led Henan Yu Theatre to perform in more than 30 countries and regions, including Broadway in the United States and Dolby Theatre in Hollywood. "Especially after the performance of Henan Opera" Cheng Ying Saving the Orphan "in the United States, local stars enthusiastically took photos with us, and many foreign audiences met me backstage and said that we told a good story." Li Shujian said. In order to facilitate the understanding of foreign audiences, "Saving the Orphan in Cheng Ying" has subtitles in seven languages.

It is not only a traditional opera, but also the original opera’s going out to sea has let the world see the new atmosphere of China culture.

Ke Jun, deputy to the National People’s Congress and general manager of Jiangsu Performing Arts Group, said that the original operas such as River of Transportation, Jian Zhen’s East Crossing and Rabe’s Diary used the concept of integration and innovation to tell the story of China in an international language, and promoted the exchange of civilizations and mutual learning. Among them, "Jian Zhen’s Journey to the East" and "Rabe’s Diary" toured in Los Angeles, new york, Berlin, Hamburg and Vienna respectively in 2019, and were appraised by Chinese and foreign media as "China’s original opera with high standard, high quality, deep connotation, phenomenal level and world level".

"These achievements have enabled us to see the new atmosphere of a cultural power and greatly enhanced our cultural self-confidence. The creative transformation and innovative development of Chinese excellent traditional culture is promising. " Ke Jun said.

Building a strong cultural country

This year is the second year of implementing the 14th Five-Year Plan. How to better promote the construction of a strong cultural country is also a topic of concern to the deputies.

The success of the opening ceremony of the Beijing Winter Olympics showed the world the strength of digital technology in China and the charm of China culture. With the help of new technologies such as 5G, ultra-high-definition video and free viewing angle, the audience has gained a better sense of immersion and presence, which are the cultural and scientific achievements of the deep integration of cultural industries and new technologies.

This year’s government work report puts forward, "promote the digitalization of public culture, promote the optimization of the layout of grassroots cultural facilities and resource sharing, and expand the supply of high-quality cultural products and services." In this regard, Ma Huateng, deputy to the National People’s Congress and chairman and CEO of Tencent’s board of directors, believes that the integration of cultural science and technology is the cross-cutting field of the two strategies of strengthening the country by culture and technology, and the special project of "cross-border application" of cultural scientific and technological achievements should be deployed to promote the value spillover for other industries, further enhance the independent innovation capability of science and technology, and at the same time deploy the special project of "deep application" of cultural scientific and technological achievements to promote the high-quality development of cultural industries.

Han Yongjin, deputy to the National People’s Congress and chairman of the National Library Council, believes that it is necessary to strengthen the theoretical research of cultural power, especially the research on the index system of cultural power; At the same time, we should pay attention to giving full play to the power of literature classics to make the words in them come alive. "Literature classics are engraved with the spirit of China and the soul of the nation, bearing the historical memory, ideological wisdom and knowledge system of the Chinese nation, and are the driving force and source for us to realize the great rejuvenation of the Chinese nation." Han Yongjin said that the most fundamental thing to make the words in the classics come alive is to guide everyone to read. This year, national reading has appeared in the government work report for the ninth time.

Embracing the future is also the aspiration of the representatives of the literary and art circles. Ji Wei, member of Chinese People’s Political Consultative Conference and vice chairman of the Chinese Quyi Artists Association, believes that the COVID-19 epidemic has changed the performance mode of traditional Quyi. "In the Internet age, traditional folk art cannot be absent. Every literary and art troupe must adapt to the new situation in which online and offline performance methods coexist and communication methods change, and give full play to the role of literary light cavalry. " Ji Wei said, "As long as the’ soul’ of traditional folk art is still there, it will certainly attract the attention of young people."

That’s right! Education is not only face to face, but also shoulder to shoulder.

Everyone has their own dreams for the future, and I, as a girl, also have my own unique ideals and pursuits. In this world full of opportunities and challenges, I firmly believe that my future is not a dream.

The power of education

Education is an important way to realize dreams. As a girl, I know the importance of education. Through studying, I can broaden my horizons, improve my ability and lay a solid foundation for realizing my dreams. Therefore, I will study hard, get excellent results in all fields, and lay the foundation for entering an ideal university.

vocational development

In the future career development, I will strive to pursue my passion and interest. Whether I choose to engage in science and technology, medicine, art or other fields, I will devote myself to it and constantly improve my professional skills and knowledge. Through continuous efforts and accumulated experience, I believe I can stand out in the workplace and become a leader in the industry.

independent

As a girl, I pursue an independent lifestyle. I believe that I have the ability to deal with all kinds of challenges and difficulties. No matter in the face of academic pressure or workplace competition, I will stick to my beliefs and bravely face and solve problems. I believe that I can become a strong and confident woman through continuous exercise and growth.

Aggressive

In order to realize my dream in the future, I will keep a positive attitude. No matter what difficulties and setbacks I encounter, I will learn from them and bravely meet the next challenge. I believe that every effort will make me stronger and more mature.

social responsibility

As a girl, I also have the consciousness of fulfilling social responsibility. I will pay attention to social issues and take an active part in public welfare activities. By dedicating myself, I hope to contribute to social development and progress.

tag

My future is not a dream. As a girl, I have unlimited potential and opportunities. Through the power of education, I can realize my dream. Adhere to an independent lifestyle, keep a positive attitude and fulfill social responsibilities. I believe I can create a future full of hope and possibility. Let’s pursue our dreams and create a better tomorrow together!

[A little information] The top 8 of the World Championships decided that four seats were born, two major tragedies, two world champions were eliminated, and China teenager 6.

On April 22nd, Beijing time, the 1/8 final of the Snooker World Championships continued. Yesterday, three competitions ended, resulting in two tragedies and a big upset. The two tragedies were Mark Allen’s 12-4 explosion of Bingham, O ‘Sullivan’s 13-2 massacre of Wafi, and the big cold was that Jack Jones, a dark horse, defeated Australian artillery Robertson 10-7 after the 1990s, so that the quarter-finals of this World Championships were decided. O ‘Sullivan and Jack Jones, two new world champions Bingham and Robertson were eliminated, and China teenager Si Jiahui temporarily led veteran Milkins 6-2!

This season’s hottest Mark Allen and World Championship champion Bingham met in a narrow way and staged a seed dialogue. As a result, the game turned into a one-sided massacre. With a 4-3 lead, Mark Allen then made a stormy attack and won the match point with a powerful attack wave that won eight games in a row. Bingham blasted a single shot to break the hundred in the sixteenth game and finally won a game to stop bleeding, but in the seventeenth game, Mark Allen made a shot. As a result, Bingham was blasted with 12-4. In this game, Mark Allen’s firepower was super fierce, and the audience blasted 13 shots with 50+. The powerful offensive directly smashed Bingham and created a tragedy!

Defending champion O ‘Sullivan faced WAFI who eliminated Ding Junhui. As a result, the match between the two men was full of fiery flavor. WAFI exploded and kicked off, which completely angered O ‘Sullivan. O ‘Sullivan also responded with strength. The fire was all on, and he won 6-2 in the first stage. In the second stage, he won 7 games in a row. He ended the battle ahead of schedule with a score of 13-2, and he was beaten hard to create this session.

Australian artillery Robertson faced Jack Jones, a dark horse born in the 1990s. As a result, Robertson lost the fiery state in the first round. He played very badly, and the whole audience felt very depressed. Jack Jones relied on winning six games in a row in the second stage, and finally defeated Robertson with a surprise of 13-7. Jack Jones only shot two shots and five shots and 50+ in the whole game, so that Jack Jones beat Carter and Robertson in succession.

China teenager Si Jiahui and 47-year-old veteran Milkins finished the first stage of the competition. Si Jiahui felt very hot. Facing Milkins, who was in a depressed state, he blew a shot to break 100 and a 4-shot 50+, and got a 6-2 lead. But then Si Jiahui must not be careless, beware of Milkins’ counterattack. His first round of 2-7 backwardness and shocking reversal of JoPerry is an example. We must resist his counterattack!

Literary/sports novels

Announced! The red devils broke the record.

At 22: 00 Beijing time tonight, the 27th round of the Premier League will continue, and Manchester United will play at Old Trafford against Southampton.
Before the game, Manchester United ranked third with 49 points in 25 battles, leading the fifth place by 7 points; Southampton ranked the bottom with 21 points in 25 rounds, and has been fired twice this season.
But in the Premier League, you can’t despise any opponent. As Tenhage said before the game, the Saints beat Chelsea 1-0 at Stamford Bridge two weeks ago, and they had to fight for relegation. In the second half of the season, it may be more difficult to deal with these teams. Manchester United must show 100% and give no chance to their opponents.
Of course, playing at home is a good thing for Manchester United, which avoids the fatigue of going out on the road and allows players to have a better rest and adjustment.
Before the game, Manchester United officially announced that the ticket sales at Old Trafford Stadium this season had broken the historical record.【OLD TRAFFORD TICKET SALES BREAK RECORD】.
Official website, the Red Devils, confirmed that the Dream Theater has sold more than 2.3 million tickets this season, surpassing the original record set by Manchester United in the 2016-17 season.
It is reported that this figure includes tickets for Manchester United’s 19 Premier League home games this season, as well as tickets for 13 cup games held or booked at Old Trafford so far this season (5 Europa League, 4 FA Cup and 4 Carling Cup).
If Manchester United can continue to advance in the Europa League, there will be one or two more home games, and the ticket sales data will continue to improve.
In Manchester United’s last home game, Thursday night’s Europa League 4-1 victory over real betis, despite the snow and rain, 72,998 spectators came to the Dream Theater to cheer.
Magic fans expressed their firm support for the team with practical actions. A 0-7 fiasco can’t and shouldn’t obliterate the progress made by Tenhager’s team this season.
The rebuilding process of the Red Devils will have twists and turns, accompanied by humiliation and embarrassment. Losing is not terrible. After being beaten, you have to stand up. Frustration is like a sharp grindstone. After polishing it, the Red Devils can shine more brilliantly.