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Google’s Gemini function was shut down urgently, and word of mouth collapsed overnight. Yann LeCun: I knew it for a long time.

Original attention to the heart of the machine of the big model

Machine heart report

Editor: Xiaozhou, Zenan

Gemini seems to have finally been played badly.

At the end of last year, Google Gemini shocked the industry. It is Google’s "largest, most capable and most versatile" AI system. It claims to be the first native multi-modal large model, and its ability surpasses GPT-4. It is also considered as a powerful tool for Google to counterattack Microsoft and OpenAI.

In this regard, on February 8, Google also renamed its own service Bard for benchmarking ChatGPT as Gemini to highlight its new mission-to provide access to the "strongest model series". Last week, Google also.

As a result, less than a month after its launch, this Gemini overturned.

How outrageous, as a multi-modal generation model, Elon Musk generated by Gemini is like this:

The faces and expressions are vivid, but there is a big question: how did you become black?

Another attempt was made to get Gemini to draw a picture of German leaders in the 1940s. As a result, AI gave this picture:

Many netizens on social networks also provided some samples of Gemini-generated Vikings and Popes. We can see an Asian woman dressed as a pope, but all popes in history are men.

In a word, when many users use the portrait generation service, they find that Gemini seems to refuse to depict white people in the image, so that many pictures that violate the basic facts (gender, race, religion, etc.) are generated.

In the past, most of the image generation models were criticized for generating "white" images, but Gemini overcorrected them?

In reddit’s doo-doo area, netizens also started to play tricks, such as asking Gemini to generate an "Iron Man" Robert Downey Jr.:

Just tell me if it’s the same.

However, Gemini is not always so biased, and sometimes the characters in the images it generates become white. For example, Clarence Thomas, Justice of the Supreme Court of the United States, the result generated by Gemini is as follows:

However, he is actually African-American.

A picture of Clarence Thomas himself.

How did Gemini’s prejudice turn 180 degrees when it came to the special profession of judge?

These pictures are true and false, and spread quickly on social media like a virus. Musk’s own attention further expanded the impact of the incident. He said sternly that Google "played too much" on Wensheng map.

With the increasing rhythm, many AI experts have begun to express their views. Yann LeCun, winner of Turing Prize, said today that he had expected it.

He said that as early as four years ago, his comments on the super-resolution of GAN portraits were fiercely opposed by everyone. However, it is an obvious fact that the task of image reconstruction will be affected by the serious deviation of training data set statistics.

LeCun also cited a study entitled "Studying bias in gans through the lens of race" by the AI Summit ECCV 2022, which pointed out that the performance of generating image models would be affected by the ethnic composition in the training data set.

The research shows that the racial component of the generated image successfully inherits the racial component of the training data, and the race and quality of the generated image are also different-the annotator always prefers the white image generated by AI.

LeCun retweeted the post from Aravind Srinivas, CEO of Perplexity AI. The latter said that the data deviation caused problems in the output of the model, and Google went too far in the opposite direction, so that they made a big mistake in Gemini.

Google: We were wrong and promised to improve.

Under heavy pressure, Google admitted the problem of Gemini image generation on Thursday.

The following is the latest response from Prabhakar Raghavan, Senior Vice President of Google Knowledge and Information, to the "rollover" of Gemini images:

Three weeks ago, we launched a new image generation function for the Gemini dialogue application (formerly known as Bard), including the function of creating people’s images.

Obviously, this function did not meet expectations. Some generated images are inaccurate and even aggressive. We thank the users for their feedback, and we are sorry that the function didn’t work properly.

We have admitted this mistake, suspended the function of generating people’s images in Gemini, and we are developing an improved version.

Google said that the Gemini dialogue application is a specific product independent of Google’s search, underlying artificial intelligence model and other products. Its image generation function is based on the artificial intelligence model Imagen 2.

When building the image generation function for Gemini, Google adjusted it to ensure that it would not fall into some traps we have seen in image generation technology in the past, such as creating violent or explicit images or depicting real people in real life.

Since Google users come from all over the world, the company hopes that Gemini can provide good service for everyone. When generating a person image, the user may not only want to generate a person image of one race (or any other characteristics).

If you prompt Gemini for a specific type of character image-such as "black teacher in the classroom", "white veterinarian with dog" or people in a specific cultural and historical background, users should definitely get an answer that accurately reflects human requirements.

So what’s wrong with Gemini?

In short, there are two things. First of all, Google’s adjustment to ensure that Gemini displays a series of characters fails to take into account the scope that obviously should not be displayed. Secondly, over time, the model becomes more cautious than the developer expected, and refuses to answer some prompts-it will mistakenly interpret some prompts as sensitive.

These two things lead to over-output of the model in some cases, and over-conservative in other cases, which leads to some errors in the image generation function of Gemini.

Google said, "This is not our original intention. We don’t want Gemini to refuse to create the image of any particular group. We don’t want it to create inaccurate historical images or any other images. Therefore, we have turned off the function of generating people’s images and will try to improve it before turning it back on. This process will include extensive testing. 」

One thing to remember is that Gemini is a tool of creativity and productivity, and it may not always be reliable, especially when generating images or texts about current events, developing news or hot topics, it may make mistakes. As we all know, illusion is a challenge that all large language models (LLM) will face, which needs continuous efforts to improve.

We can’t guarantee that Gemini will not occasionally produce embarrassing, inaccurate or offensive results, but we can guarantee that we will take action as long as problems are found. Artificial intelligence is a new technology, which is helpful in many aspects and has great potential. We are doing our best to promote its development safely and responsibly.

Despite all kinds of criticisms such as "Demo plus stunts" and copying training data from Baidu and ERNIE Bot, Gemini has always been highly anticipated by Google. However, the problems in the generated content have caused people a very bad impression, and I don’t know how to remedy them.

On the other hand, this may also reflect OpenAI’s emphasis on security and its foresight in establishing Red Teaming Network.

Can a large-scale model like Gemini make up for this defect quickly?

Reference content:

https://blog.google/products/gemini/gemini-image-generation-issue/

Sun Haiying fires again: At present, the society is "full of ten poisons" and I "suppress panic"

     





    Recently, Sun Haiying, an actor who has become the focus of public opinion because of his anti-homosexuality and criticism of the entertainment industry, made a guest appearance in Phoenix Extraordinary Road.


    BEIJING, Aug. 24 (Xinhua)-"I don’t recognize Ang Lee as an artist", "China has all kinds of poisons at present" and "the big pot of rice makes Chinese people lazy" … On the latest issue of Phoenix Extraordinary Road, actor Sun Haiying once again made a high-profile "shooting", but this time the scope was expanded to worry about the overall environment of the whole country. When the "old revolution" encountered a soft era, he expressed his ideal pursuit with a talk full of preaching.


    On August 23rd, Sun Haiying, an actor who has recently become the focus of public opinion because of his anti-homosexuality and criticism of the entertainment industry, made a guest visit to Phoenix Extraordinary Road and had an in-depth discussion with the host He Dong on life, humanity and society.


    Reveal the truth of recent remarks: entertainment reporters take it out of context. I don’t need to speculate on myself


    Sun Haiying said at the beginning of the program that his three "famous remarks" were all taken out of context by reporters recently:


    About "homosexuality", it was the last question asked in a program about heterosexual relations and emotional families. There was an element of "rushing words" in it, and "I am not a lawyer, so I will not be qualitative"; As for "the draft players are not as good as potatoes", "In fact, this is not what the original words say. I said that we should not create rubbish, that is, in the process of the draft, we should be as responsible as possible "; As for "quitting the show business", Sun Haiying even claimed that he never said such a thing, but his sigh in "Who pays for the dream" was exaggerated by some people.


    Nowadays, facing the question of "hype" from the outside world, Sun Haiying admits that he does not need hype. "It’s so tiring to push himself to the forefront all day!" When He Dong, the host of Extraordinary Tao, asked about Sun Haiying’s motivation for making "hot" remarks, Sun said that it was out of a sense of social responsibility. "Everyone should take responsibility for society. Our society has such and such problems. We want to meet the Olympic Games and build a harmonious society, but we are far from this goal. Personally, I hope everyone is healthy. "


    Talking about homosexuality is still "tough": not appreciating that Ang Lee allows different opinions is an open sign.


    When it comes to the sensitive topic of homosexuality, Sun Haiying’s view remains unchanged. He said that the reason why he opposes homosexuality is to kindly warn young people who are not sensible "don’t put yourself in such an emotional circle, which is very dangerous." No dynasty in our country has allowed such a thing to happen or continue for thousands of years. "


    Some netizens said that Sun Haiying’s remarks hurt 50 million homosexuals, to which Sun Haiying responded, "Anyone with a little common sense knows that it can’t be like that. You can create a momentum, but don’t create such a big momentum. I said that 1 billion people are supporting me. Can I speak like that? Which billion people support you? You have to have specific figures and you can’t talk nonsense. " Moreover, he offended people unintentionally. "If you are interested, it will prove that you are too narrow-minded."


    Surprisingly, Sun Haiying didn’t buy Ang Lee, a Chinese director who won great prestige with his gay film Brokeback Mountain. He said firmly, "I don’t watch his movie because he won eight Oscars. I don’t watch his movie because he made this (Brokeback Mountain). You all admit that he is an artist, but I don’t admit him."


    In response to the doubts of some sociologists, Sun Haiying further stated that "openness means that there is agreement or disagreement. All people can boldly accuse others on the Internet and lead tens of thousands of troops to attack a person, which shows that we are truly open."


    "country" and "nation" never leave their mouths, saying that the current society is "full of ten poisons"


    Sun Haiying, a soldier, became famous for playing the role of Shi Guangrong in the red classic "Years of Burning Passion", but in himself, the "Shi Guangrong-style" stubbornness and feelings of that generation can still be clearly seen. At the scene of "Extraordinary Road", he almost mentioned the words country and nation many times as a social observer and preacher. Now, he said, there is a greater need for Shi Guangrong-style figures. "People like Shi Guangrong are warriors and warriors, and China now needs a lot of people who are truly responsible for the interests of the country and the nation, who stand up and are fearless."


    It is precisely because of this patriotic feeling that Sun Haiying said that he is "holding back" at present, because the current situation in China is really worrying: "Eating, drinking, whoring, gambling and smoking are the five poisons, and now we have all of them. There are also five poisons below-cheating and stealing." He took the "common phenomenon" of going to a gas station to refuel the public and issue false invoices as an example and lamented that "the quality of people is gone and broken, how can this country move forward?" He also said that today’s society has an atmosphere of quick success and instant benefit, all of which originated from the "big pot rice" of that year, which made people lazy.


    How to change the status quo? Sun Haiying said, "Originally, our nation has the quality of excellent national traditions. Why not inherit and carry it forward, and now we have to throw it away? This is ridiculous! Every time I go to a place, I still think in my heart that one day my country and my nation should live a good life like this! Slowly, our people will change those bad things, and it will be good to be black and white. "


    Calling movies and plays dead: personal interests harm public interests.


    When it comes to his own line of work, Sun Haiying is particularly excited. He said that in his mind, movies and plays are all dead. "How many people are jumping at movies? Just to get an international prize; The audience of the drama stopped watching, and a few people were busy. The real drama, when I experienced the glory of the drama, the audience lined up, and this kind of thing was gone. "


    However, the ticket prices of movies and dramas are so high that people stay away from them. "Movies cost tens of dollars, why?" How much do Americans earn a month? People earn $3,000 a month, which equals 20,000 RMB. How do you compare your 2,000 RMB with others? People are only 35 yuan for movie tickets, and you are 50 or 80. You are crazy and full, so you can harm the public interest for personal interests. These people don’t want others at all, just want personal interests. "


    Sun Haiying said affectionately: Actually, I am very soft inside. Lv Liping taught me to be calm.


    Sun Haiying’s outspoken and straightforward personality easily gives the impression of being fierce and tough. Sun Haiying clarified this point in the program. "I’m not like this at home, not at all. I’m relaxed, but I may be a little tougher to express my attitude. This is an expression, and my expression is a little oppressive. Nothing else, my heart is very soft."


    When it comes to his personality, Sun Haiying said that he was really impatient in the past, and he belonged to the type of "seeing rough roads". If he met a fight on the road, he would rush to stop it, and he would "say whatever he wanted" when he met anything at ordinary times. Now, under the influence of Mrs. Lv Liping, I am much calmer. "Lv Liping actually let me calm down, I change a method, you calm down again, think about it, may change, things are not so bad, look on the bright side, you calm down a little. So now I’m still a little calm about what I do. "


   Notes on "Extraordinary Way" Program:


    Sun Haiying became famous for successfully playing the role of Shi Guangrong, a soldier in the TV series "Years of Burning Passion". Since then, his words and deeds have been tainted with Shi Guangrong style. Although there are occasional excellent works in recent years, they have given up their intention, claiming to be more devoted to public welfare undertakings, and recently revisited Tibet where they were stationed when they were young.


    This time, Sun made this remark, and some people praised him for speaking happily, while others condemned him for being pedantic. Some people say that he is the embodiment of conscience, others say that he confuses entertainment and art; Some people think that he suppressed the vulnerable groups with hypocritical morality, while others think that he spoke the true feelings of a large number of people.


    We can’t simply regard it as hype and show, which involves quite complicated propositions. Sun’s military background, traditional educational background and outspoken style of male chauvinism make him quite abrupt today when the tide of diversification is sweeping and entertainment is paramount.


    Sun’s idealism is reflected in his admiration for such a classic as Sentinel under Neon Lights. After remaking this "red classic", he sighed: "I know how excellent our predecessors are, and now no one can replace them." And a TV series "Who pays for dreams" starring him, which he called a kind China people should watch, was not broadcast on TV, which made him even more anxious and sad.


    Sun Haiying, who received orthodox education since childhood, showed the intergenerational differences and concept collision implied in contemporary China without any mistake. In this sense, he is a sample of the old characters encountering a new era. Tough man, old cynic, preacher, in a new era in which everything is moving forward, some people use such an idealized tone to "shout when the road is rough" and "make the earth shake three times", which is indeed a landscape that can be enjoyed.


Editor: Zhang Pengfei

Guangqi Honda car rises! Attractive appearance

It can be seen that there is still an obvious Honda family design language in terms of body lines. The streamlined body of the car continues the family design concept. The flying wing front face looks calm, and the headlights on both sides are quite sharp. After the headlights are lit, they look very energetic. Viewed from the side, the new car adopts the side waist design, which prolongs the visual effect of the car to a certain extent, and the wheel design looks very small. Tail modeling through the use of lines, so that the three-dimensional shape of the car body tail is further strengthened, the design of taillights is also more interesting, and it is very personalized after lighting.

In terms of the interior of the car, the new car adopts Honda’s latest design style and layout, which is very fashionable as a whole. The car uses a relatively sporty steering wheel, which instantly improves the grade of the whole car. The all-black center console is made of soft plastic, and the materials and workmanship look quite satisfactory. It is equipped with an 8.0-inch floating LCD screen with clear display and rich design. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. At the same time, the new car also provides leather seats, which can bring certain comfort.

The length, width and height are 4861×1820×1705mm respectively, and the wheelbase has reached 2900 mm. In the same class, the wheelbase of Odyssey ranks ninth. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, Odyssey’s trunk volume ranks 12th. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

The 4 seats of the Odyssey 2.0L Premium Edition adopt a 2.0 engine, with a maximum horsepower of 146 and a peak torque of 175, matching the electronic continuously variable transmission (E-CVT) gearbox. It will definitely bring unforgettable control charm. Ranked first among the 180,000-250,000 MPV models.

Odyssey’s active/passive safety configuration is complete, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

Xiaomi Mi 4 compares to Huawei P7 disassembly: Who is better?

Leonardo Phoenix is a foundational model launched by the Leonardo AI platform, which has made breakthroughs in prompt following, image generation clarity, and AI research. The model provides higher quality image generation through architectural innovation, especially in the text generation of portraits, banners, posters, and logos. In addition, it also enhances creative control, allowing users to easily access and quickly modify generated content through prompt enhancement and AI prompt editing. Although some features such as image guidance, elements, and photo realism are not yet integrated, it is expected to be added in the near future.

To make friends? Xiaomi SU7 suspected price exposure

  [car home Information] On January 30th, some netizens exposed a price of some models suspected (|) in the insurance policy on domestic social platforms, or it was 361,400 yuan. However, Wang Hua, general manager of Xiaomi Group’s public relations department, released Weibo that the price was only used as a test. Lei Jun, the founder chairman of Xiaomi Group, once said: "The overall configuration of Xiaomi SU7 is rich enough, so the cost is very high, like 99,000 yuan, 149,000 yuan or even 199,000 yuan shouted by netizens. I think it’s all a joke, and the pricing of Xiaomi SU7 may indeed be a bit expensive." At the same time, Xiaomi SU7 is expected to be listed in the first half of the year, and now it is undergoing small-scale mass production.

Home of the car

Home of the car

Xiaomi automobile Xiaomi SU7 2023 800km four-wheel drive Max version

  Looking back at the appearance, as the first model of a brand-new brand, the appearance design must be impressive. We can see that the front face of Xiaomi SU7 adopts a very sporty design, the headlights adopt a rounded polygon shape, and the interior adopts a light cavity structure similar to a rice shape to enhance the recognition. In addition, there is a real air duct under the headlights to help the brake system dissipate heat, and the lower enclosure and the hood highlight the sense of movement, which is quite sporty.

Xiaomi automobile Xiaomi SU7 2023 800km four-wheel drive Max version

Xiaomi automobile Xiaomi SU7 2023 800km four-wheel drive Max version

Home of the car

   Coming to the side of the car body, Xiaomi SU7 has a very smooth body line, showing a feeling similar to a coupe. The slip-back tail design and the extended wheel eyebrow design are easy to remind people of the elements of a German sports car brand. In terms of the rear of the vehicle, the new car adopts the popular through taillight design, and the xiaomi logo is above it to enhance the recognition. The upturned duckling tail is beautifully designed, and it will also be equipped with an electric spoiler function. It is worth mentioning that the official timely adjusted and completed the declaration in response to the problem that the font of XIAOMI brand LOGO at the tail of the official map vehicle was too large.

Xiaomi automobile Xiaomi SU7 2023 800km four-wheel drive Max version

Xiaomi automobile Xiaomi SU7 2023 800km four-wheel drive Max version

Xiaomi automobile Xiaomi SU7 2023 800km four-wheel drive Max version

   In terms of car system, Xiaomi 澎湃 OS will be installed in the car system of SU7. Xiaomi SU7 is equipped with Snapdragon 8295 chip, and the Xiaomi tablet can be seamlessly mounted on the car, which is used as the rear expansion screen. Xiaomi SU7 supports five-screen linkage, and its application ecology covers mainstream in-vehicle applications, tablet applications and mobile phone applications, supports CarPlay and airplay, and supports Apple iPad to get on the bus.

   In terms of body size, its length, width and height are 4997/1963 /1440mm and its wheelbase is 3000mm. In terms of power, the maximum power of Xiaomi SU7 dual-motor version is 673 horsepower, the acceleration time from 0 to 100 km/h is 2.78 seconds, and it is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery with a capacity of 101kWh, and the CLTC cruising range is 800km. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, and a capacity of 73.6kWh. The CLTC cruising range is 668km. (Some sources: CCTV Finance; Text/car home Zhouyi)

Want to know how many Internet accounts are associated with your mobile phone number? Here comes the "one card can check version 2.0"!

CCTV News:Do you know how many Internet accounts are associated with your mobile phone number? Has your mobile phone number been registered as an Internet account by others? What should I do if I find someone else has registered an Internet account with their mobile phone number? Today (July 21st), the Ministry of Industry and Information Technology officially upgraded the "one-card universal access" system to version 2.0, which can provide users with the nationwide Internet account "one-card universal access" service.

"One-card universal inquiry 2.0" is a national Internet account convenient inquiry service launched by the anti-fraud center of the Ministry of Industry and Information Technology on the basis of the national mobile phone card "one-card universal inquiry" system, in conjunction with head Internet enterprises and telecom enterprises.

Users can inquire by filling in the mobile phone number, the last six digits of the ID number and the verification code through the inquiry portals such as "Industrial News Micro Report", "Anti-fraud Special Class of Ministry of Industry and Information Technology" and "China Xintongyuan". The query results are replied through the unified short message port within 48 hours.

       It is understood that in order to help crack down on telecommunication network fraud and solve the problem of users being "impersonated to run cards", the Network Security Administration of the Ministry of Industry and Information Technology launched the "one-card universal inquiry" service for national mobile phone cards in September last year. Users can check the number of mobile phone cards under their own names and cancel their accounts in time for abnormal number cards, which can effectively reduce the space for criminals to open and sell cards illegally. According to statistics, at present, more than 85% of fraud cases are carried out through the Internet, and many of them use Internet accounts registered by other people’s mobile phone numbers to carry out fraud activities. In order to prevent the risk of fraud related to Internet accounts associated with mobile phone numbers, the Ministry of Industry and Information Technology upgraded the original mobile phone number "one certificate for universal access" to mobile phone+Internet account "one certificate for universal access".

At present, the "one-card universal inquiry" system has opened up the relevant systems of 93 provincial-level basic telecommunications enterprises and 39 mobile communication resale enterprises in China. As long as I have a domestic mobile phone card under my name, I can use the inquiry service.

Wei Liang, Vice President of China Information and Communication Research Institute:In order to protect users’ personal information security, we use desensitization display, transmission line, data encryption, digital certificate and other mechanisms to ensure security, and authenticate the information submitted by users, so as to ensure that only the telephone number under the user’s own name can be queried in association with the registered Internet account.

Wei Liang said that the Anti-Fraud Center of the Ministry of Industry and Information Technology has guided Internet companies to establish supporting service mechanisms such as account details inquiry and account unbinding disposal, and Internet companies will handle any objections or complaints raised by users as soon as possible. Follow-up will combine the anti-fraud work situation, connect more Internet companies according to factors such as user scale and fraud risk, and support a wider range of Internet application queries. And launched the "one-click unbinding of secondary number" service to realize one-click unbinding of the Internet account association bound by the number before I hold the mobile phone number.

Sui Jing, Director of Network Security Administration of Ministry of Industry and Information Technology:In the next step, we are now actively docking with some commonly used ones, such as Sina Weibo, 58 City and so on … … Gradually increase the number of Internet companies accessing the platform, and we also welcome the vast number of Internet companies to join our queue.

Ministry of Public Security: Pilot implementation of voluntary renewal of new energy vehicle license plate owners

  CCTV News:According to the website of the Ministry of Public Security, on December 1, the Ministry of Public Security will take the lead in piloting new energy vehicle number plates in five cities: Shanghai, Nanjing, Wuxi, Jinan and Shenzhen. On November 21, the relevant person in charge of the Traffic Management Bureau of the Ministry of Public Security made an interpretation on the pilot implementation of the new energy vehicle number plate.

  oneWhy should the new energy vehicle number plate be activated? What is the background and significance?

  In July 2014, the General Office of the State Council issued "Guiding Opinions on Accelerating the Promotion and Application of New Energy Vehicles", demanding that the promotion and application of new energy vehicles be accelerated, effectively alleviating the pressure on energy and environment, and promoting the transformation and upgrading of the automobile industry. In recent years, the number of new energy vehicles in China has increased rapidly. By the end of October 2016, the number of pure electric vehicles in China had reached 555,500.

  In order to implement the State Council’s policy of differentiated traffic management for new energy vehicles, and better promote the development of new energy vehicles, the Ministry of Public Security decided to pilot the use of special license plates for new energy vehicles. On the one hand, it can distinguish and identify new energy vehicles more effectively and conveniently, implement differentiated traffic management policies, and provide a better carrier for new energy vehicles, travel services, tax concessions, etc. On the other hand, it can reflect the characteristics of new energy vehicles more clearly and directly, and promote the accelerated development of new energy vehicles.

  In order to actively and steadily do a good job in the activation of new energy vehicle license plates, the Ministry of Public Security has adopted a pilot first and gradually pushed it forward, and fully implemented it after exploring and accumulating experience. Starting from December 1, 2016, five cities, namely Shanghai, Nanjing, Wuxi, Jinan and Shenzhen, will take the lead in piloting new energy vehicle number plates.

  2What is the style of the new energy vehicle number plate? What are the characteristics?

  In order to protect the public’s right to know and participate, and to gather the wisdom consensus from all walks of life, the Traffic Management Bureau of the Ministry of Public Security organized a multi-channel, multi-form and multi-level consultation activity on the number plate style from April to May, 2016. Public comments were solicited online, and online voting activities were organized. A total of 145,400 people participated in the voting activities and 110,000 online messages were left. Simultaneously solicited the opinions of relevant departments and industry enterprises, and organized relevant professionals to conduct in-depth discussions and systematic argumentation. According to the online voting and soliciting opinions, the style with the highest vote rate is finally selected as the new energy vehicle number plate style.


Figure 1 Small new energy vehicle number plate style


Fig. 2 Number plate style of large-scale new energy vehicles
(D stands for pure electric new energy vehicle, and F stands for non-pure electric new energy vehicle)

  The outer dimension of the new energy vehicle number plate is 480mm×140mm, and the length of the number plate is 40mm longer than that of the ordinary number plate, in which the width of the rear number plate of the large new energy vehicle is reduced by 80 mm.. Compared with ordinary car number plates, there are four main changes in appearance and style: First, it highlights green elements and embodies distinctive features. The background color of the new energy vehicle number plate is mainly green, which highlights the meaning of green environmental protection. The brand-new number plate font is adopted, and the overall style is beautiful, novel and distinctive, which is convenient for accurate identification and obvious identification in service management. The second is to add a special logo to show the electric characteristics. Add a special logo for the number plate of new energy vehicles to the number plate style. The overall logo is green, which means electric and new energy. In the green circle, the right side is an electric plug pattern, and the left color part is similar to the English letter "E" (electric). Third, the number plate number is upgraded to increase the number plate capacity. Compared with ordinary car number plates, the number plate of new energy vehicles has been upgraded from 5 to 6, for example, the original "Guangdong BD1234" can be upgraded to "Guangdong BD12345". After upgrading, the number plate number capacity is increased, the resources are richer, and the coding rules are more scientific and reasonable, which can meet the arrangement needs of "less letters and more numbers". The fourth is to implement number plate segmentation to facilitate difference management. In order to better implement the national new energy automobile industry development and differentiated management policy,New energy vehicle number plates are managed by sections according to different vehicle types. The letter "D" stands for pure electric vehicles and the letter "F" stands for non-pure electric vehicles (including plug-in hybrid electric vehicles and fuel cell vehicles). The "D" or "F" in a small car number plate is located at the first place in the number plate, and the "D" or "F" in a large car number plate is located at the last place in the number plate. The fifth is to improve the manufacturing process and improve the anti-counterfeiting performance. Using pollution-free hot stamping production method, the process is green and environmentally friendly. At the same time, anti-counterfeiting technologies such as two-dimensional bar code, anti-counterfeiting shading and laser pattern are added to realize the uniqueness of the number plate and the traceability of the production source, and improve the anti-counterfeiting performance.

  threeWhich cars belong to new energy vehicles, and how to apply for new energy vehicle number plates?

  According to the State Council’s Industrial Development Plan for Energy Saving and New Energy Vehicles (2012-2020), new energy vehicles mainly include pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. For domestic new energy vehicles, the Ministry of Industry and Information Technology will mark them on the Announcement of Road Motor Vehicle Manufacturers and Products and the Factory Certificate of Motor Vehicles. For imported new energy vehicles, AQSIQ will mark them on the On-board Inspection Sheet for Imported Motor Vehicles. When the public security traffic control department handles the registration of new energy vehicles, it will strictly check and confirm the vehicles, check the information marked by the competent authorities, review the relevant certificates, and register in accordance with the law.

  For newly purchased new energy vehicles, if they are registered in five pilot cities, they can directly apply to the local public security traffic control department for a special number plate for new energy vehicles; Those who apply for registration outside the pilot area will still apply for ordinary car number plates in accordance with the original provisions. The conditions, procedures and requirements for APPlying for a new energy vehicle number plate are the same as those for an ordinary vehicle number plate. The owner can directly register with the public security traffic control department of the pilot city, or pre-select the number plate through the Internet traffic safety integrated service management platform or the 12123 mobile app, and then register with the public security traffic control department. When selecting the number, the number plate can be automatically selected by the computer (1 out of 50) or arranged by itself according to the coding rules.

  fourCan new energy vehicles that have already received ordinary car number plates be redeemed for new number plates? How to apply for renewal?

  For new energy vehicles that have received ordinary car number plates, the owners can voluntarily renew the new energy car number plates or continue to use the original ordinary car number plates. However, if the original ordinary car number plate is lost or damaged, the public security traffic control department will issue a new energy car number plate. For those who choose to continue to use ordinary car number plates, the public security traffic control department will conduct differentiated management through the information system, which will not affect the owners’ enjoyment of preferential policies for traffic management of new energy vehicles.

  At the beginning of the New Deal, there was a great demand for the masses to renew the new number plates in a centralized way. In order to avoid the crowded queue caused by centralized license plate replacement, the pilot cities provided an appointment service through the Internet traffic safety integrated service management platform, and car owners could make an appointment for the place and time of license plate replacement according to their own conditions. The first step is to register or log on to the traffic safety integrated service management platform (www.122.gov.cn). Step 2, select the license plate number on the Internet service platform by computer automatic selection (1 out of 50), and make an appointment for the time and place to renew the license plate. The third step is to handle the card changing business according to the time and place of online reservation.

  For the new energy vehicle transfer registration, the public security traffic control department of the pilot city will renew the new energy vehicle number plate. For new energy vehicles transferred from other places to pilot cities, which belong to the four pilot provinces of Shanghai, Shandong, Jiangsu and Guangdong, the public security traffic control department of the pilot city will issue new energy vehicle number plates; For non-pilot provinces, new energy vehicle number plates will not be issued for the time being.

  fiveWhat service measures will be provided by the public security traffic control department of the pilot city in the issuance of new energy vehicle license plates?

  The public security traffic control departments in the pilot cities will provide various service measures for applicants who apply for new energy vehicle license plates: First, open a green channel or special window for new energy vehicle license plate business, increase police force, add inspection sites, and provide delayed or Saturday and Sunday license change services. The second is to provide two service modes, namely, making number plates on the spot and mailing number plates, for the masses to choose, and to announce the registration service sites that can make number plates on the spot through various media, so as to facilitate the masses to receive number plates quickly. The third is to open a service consultation telephone to provide consultation and guidance services for the masses. By sending SMS, WeChat and other means, the registered owners of new energy vehicles will be informed one-on-one, prompting the way and requirements for renewing the license plate. The fourth is to provide on-site free license plate installation service, optimize the layout of on-site production points and installation points of license plates, and facilitate the people to collect the installation license plates nearby. Fifth, enterprises with a large number of new energy vehicles, such as buses and taxi companies, can contact the public security traffic control departments of pilot cities in advance to negotiate and determine the centralized license change.

  It should be noted that the new energy vehicle license plate fee remains unchanged, and the current national charging standard for ordinary vehicle license plates is still implemented, and each license plate is 100 yuan. It is consistent with the charging standard of ordinary car number plates.

  sixWhat supporting measures are there to ensure the smooth development of the pilot work?

  In order to do a good job in the pilot work of new energy vehicle license plates, first, the Ministry of Public Security specially issued a pilot work plan, organized the upgrading of the information management system, equipped with special production equipment for new license plates, and organized special business training. Second, the public security traffic control departments of pilot cities will simultaneously launch a unified motor vehicle number plate selection system to ensure the open, fair and just issuance of number plates. Third, closely cooperate with relevant departments and units to upgrade and transform related information systems such as insurance purchase, highway toll collection, vehicle inspection and parking toll collection, so as to ensure the smooth implementation of the pilot work.

  According to the State Council’s Industrial Development Plan for Energy Saving and New Energy Vehicles (2012-2020), new energy vehicles mainly include pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. By 2020, the cumulative production and sales of pure electric vehicles and plug-in hybrid vehicles will exceed 5 million. In the next step, on the basis of pilot projects, we will constantly sum up experience and practices, gradually expand the scope of application, and strive to promote its use throughout the country in the second half of 2017.

An iphone7 judicial auction sold for 270,000 yuan or was maliciously auctioned.

  An Apple 7 mobile phone with a memory of 128G was sold at a price of 270,550 after the judicial auction, and the auction platform showed that the evaluated price of this mobile phone was 140 yuan, and the price of the same mobile phone of this model on Apple’s official website was 6,188 yuan. The Beijing Youth Daily reporter noted that the starting price of the mobile phone was 100 yuan, and the price increase was 50 yuan. By the end of the auction, 2,734 people had signed up and the number of onlookers exceeded 340,000. The staff of the e-commerce platform who provided technical support for this judicial auction said that the auction was a normal auction in compliance from the system point of view. Yesterday, they also paid attention to the abnormality of the auction price, and they have already fed back to the Qinhuai District People’s Court in Nanjing, which initiated the auction, but whether the auction price is abnormal is determined by the court. The staff of the Qinhuai District Court in Nanjing said that the court will investigate whether such a high auction price of this mobile phone in the judiciary is artificially malicious speculation. However, at present, there is no illegal behavior of bidders.

  A second-hand Apple 7 sold for 270,000 yuan.

  Yesterday, the reporter of Beiqing Daily noticed from the platform of judicial auction that an Apple 7 mobile phone with 128G memory sold for more than 270,000 yuan, and the price of the same mobile phone on Apple official website was 6,188 yuan.

  The auction records on the platform show that the auction started at 10: 00 am on September 7, and the bidding period is one day. The lot is an Apple 7 mobile phone with 128G memory (unformatted, with boot lock), which was seized by the Qinhuai District People’s Court in Nanjing. Auction requires bidders to pay 20 yuan’s deposit before bidding, and then they can participate in the auction. The starting price of this mobile phone is 100 yuan, and the increase amount is 50 yuan. By the end of the auction, 2,734 people had signed up for the auction.

  Although the bidding period is one day, this auction has a delayed bidding function, that is, before the end of the auction, if a bidder bids every last five minutes, it will be automatically delayed for five minutes. The reporter of Beiqing Daily learned from the e-commerce platform that provided technical support for the auction that as long as a bidder triggers the delay function within 5 minutes, the auction will cycle until no one bids within 5 minutes.

  Since the first bidder bid for 100 yuan at 10: 00am on September 7th, there have been 708 bidding records on the platform by the end of the auction. After inquiring about the auction records, the reporter of Beiqing Daily found that the mobile phone bid had exceeded 10,000 yuan 11 minutes after the start of shooting; At 10: 30 on September 7, the bidding has reached 50,000 yuan, and there are still people bidding continuously. Before the auction ended at 10 o’clock on the 8 th, the price exceeded 90,000 yuan and triggered a delay. At 12: 36 on September 8, the auction ended, exceeding the original auction cycle by 156 minutes, and the delay mechanism was triggered 377 times. The bidder with the final bid number k0626 ended the auction at the price of 270,550.

  The original owner of the mobile phone is the debtor.

  According to the enforcement ruling provided by the Qinhuai District People’s Court in Nanjing, the owner of the Apple 7 mobile phone auctioned by the Ministry was an executor, who was sentenced by the court to repay the loan for being suspected of a private loan dispute case. According to the civil judgment of Nanjing Intermediate People’s Court, the court ordered the borrower to return 15.1 million yuan.

  Because the person subjected to execution failed to fulfill the obligations specified in the effective legal documents, the borrower applied to the court for auction to seize the property under the name of the person subjected to execution. In accordance with the relevant regulations on auction and sale of property in civil execution, Qinhuai District People’s Court auctioned the property of the person subjected to execution according to law, including this second-hand iPhone7 that was hot shot. In addition, the property seized by the executor includes two mobile phones, a metal necklace, a watch, two bags and a suitcase.

  In addition to this Apple 7 mobile phone with a bid price of more than 270,000 yuan, another Apple 6 mobile phone (16G memory, formatted) involved in the auction at the same time also far exceeded the previous judicial auction in terms of bidding and the number of applicants. After 995 people signed up and 51 bids, it was sold at 6,500 yuan yesterday morning.

  In addition, the reporter of Beiqing Daily found that the transaction price of Apple mobile phones in judicial auctions is mostly lower than the market price, some as low as several hundred yuan, and some as high as 4,000 yuan, and the number of applicants is mostly tens to more than 100 people. This time, the latest auction of Apple 7 mobile phone in Qinhuai District Court set a record in bidding and the number of applicants.

  Some people suspect that the price of 270,000 yuan is high or someone bids maliciously.

  After the incident was exposed, there were doubts that the bidding for Apple mobile phones of more than 270,000 yuan may be a malicious auction. The reporter of Beiqing Daily found that according to the Civil Procedure Law and the Provisions on Several Issues Concerning the Online Judicial Auction of People’s Courts, if the investigation by the court is a malicious auction, it will be regarded as an act that hinders or resists the execution of the court. The court can investigate the relevant legal responsibilities of the buyer according to the seriousness of the case and take penalties such as fines and detention according to law.

  In addition, the court may rule that the original buyer shall not participate in the bidding during the re-auction. If the buyer regrets the auction after the auction is completed, the deposit paid will not be refunded, and it will be used to pay the loss of the auction, make up the difference between the re-auction price and the original auction price, and offset the debts of the executed person in this case and the debts of the executed person related to the auction property.

  According to the auction instructions published by Qinhuai court at Taobao auction, after the auction is completed, the buyer should pay the auction balance on time, pay it into the account designated by the court before 17: 00 on September 15, 2017, and sign the Confirmation of Auction Completion at the court before 17: 00 on September 22, 2017 and receive the auction receipt.

  In addition, some netizens speculated based on the information such as "unformatted mobile phone with power-on lock" in the auction, whether there was important information in the unformatted mobile phone of the Ministry, and some people bid at a high price to obtain information. However, none of the above speculations have been confirmed.

  The court will conduct an investigation and no illegal acts have been found yet.

  The staff of the e-commerce platform who provided technical support for the judicial auction told the reporter of Beiqing Daily that the buyer’s bidding is a personal behavior, and whether the auction price is abnormal is judged by the court. "Judicial auction is very serious, the information of bidders is strictly confidential, and our platform has no right to monitor the bidding behavior of customers. This is a free bidding market in itself, and the amount of bids is decided by customers themselves." However, the staff said that it is the first time that so many people participated in the auction and the transaction price was so high. If the buyer destroys the auction, the deposit will be confiscated, and whether there will be other additional penalties will be decided by the court.

  In response to this auction, the reporter of Beiqing Daily contacted the Qinhuai District Court in Nanjing. The staff said that this mobile phone was photographed at such a high price during the judicial auction. Whether it is normal trading or malicious speculation, the court will conduct an investigation. "The results of the investigation will also be unified." He said that according to the rules of judicial online auction, there was no violation of the rules in the bidding process. According to the rules, after the successful auction, the buyer’s deposit will be transferred to the court’s Alipay account. If the goods are auctioned and the balance is not paid, the buyer will not refund the deposit after the auction is destroyed, and the court can re-order the auction. At present, although the people who participated in the auction raised the price very high, they have not found any illegal activities yet.

A movie "roadshow" ticket is fried to thousands of dollars! Who is making a profit behind it?

Many new film release publicity meetings will arrange "film roadshows" in cinemas, that is, arrange the main creators and starring actors to meet the audience during the movie viewing sessions. Because there are stars present, this method is highly praised by many fans, and the ticket price is often fired to hundreds or even thousands of yuan. Who is selling these high-priced "roadshow" tickets?
Entering the keyword "movie roadshow" in a second-hand trading platform can search out a large number of information about movie tickets purchased and resold by fans from all over the world. Among them, the highest selling price is a roadshow of the film "Crossing the Sea" in Shenzhen, and the price tag is 1000 yuan. The seller said, "There are not many ticket sources, so you need to take a ticket quickly." At the scene of an offline roadshow in Chaoyang District, Beijing, many scalpers disguised as fans. Some of them are collecting tickets, while others are looking for buyers.
According to the reporter’s visit, roadshow information is often released through the official Weibo of the film, WeChat or the theater where roadshows are held. The ways to get tickets for roadshows vary from place to place. Some tickets are sold publicly, while others are given internally. Take Beijing as an example. Tickets for roadshows are not for sale. Audiences need to sign up for a viewing group, which will be randomly drawn according to the number of seats in the cinema. However, during the film announcement period, a large number of fans lacked information and idolize was urgent, which gave scalpers an opportunity.
Where do the high-priced roadshow tickets come from? There are many kinds of channels for scalpers
While not publicly selling, all kinds of high-priced scalper tickets flowed out. Where did these resold roadshow tickets come from? Who is profiting behind the "realization of roadshows"?
On the second-hand platform, the reporter selected a roadshow that has attracted high attention in Beijing recently for consultation. The other party claimed that "as long as 450 yuan can enter his identity information in advance, he can directly sign in at the scene to exchange tickets". However, when the reporter asked what kind of ticket it was, the other party did not reply, but kept urging, saying that "if you don’t submit your identity information, you will close the registration." How can I participate in the roadshow without signing up for the viewing group? Where did these tickets come from and can they be redeemed successfully? In order to further understand the situation, the reporter finally paid the relevant fees and arrived at the scene in advance on the day of the road show as required.
Staff of the viewing group:This is a booking, two different viewing groups, one viewing group and one hall. We are all free here.
Since I didn’t receive the text message, the reporter contacted the scalper again, but the other party refused to answer it, and told me with WeChat that "don’t say what you bought outside, just say that you won the prize, report the information directly, and even don’t have to show them the electronic invitation letter". Subsequently, the reporter took the ID card and successfully exchanged the shadow tickets and checked the tickets according to the scalper’s statement.The so-called roadshow ticket is actually the winning qualification of fans. As long as the scalper can enter the buyer’s information into the organizer’s winning list, it can be exchanged.
According to industry sources, in order to promote the effect, organizers usually invite guests to participate in roadshows by way of booking. In this process, there are indeed some ticket sources flowing out. In order to maximize the benefits of the cinema, or hope that the fare will be sold higher, the possibility of joint speculation with the scalper is not ruled out.
Staff of a film publicity company in Beijing:It is possible that the scalper has already applied for the quota of the viewing group, and the viewing group has given him the qualification. Because unlike concerts, it is difficult to verify one-on-one real names.
Head of a cinema in Beijing:As soon as tickets are released in the cinema, scalpers will buy them first, and a total of 150 seats will buy 100 tickets first. If you can’t buy it, the scalper will give you an invoice through the star studio, or the "big V" channel.
Source: CCTV Finance
Reporting/feedback

In the "turning point year" in 2023, the beauty industry has these major trends.

Winston Churchill once said, "Never waste a crisis", because there are endless possibilities hidden in the crisis.

With the full opening of epidemic control in the whole country, people’s lives have taken on a new look: they exposed themselves at the first time when they were yang, and exchanged virus strains with their patients. Those who were yang-free or worried everywhere, or suffered from "phantom yang syndrome". When the whole people are talking about the new meanings of Yang Guo, Yang Kang and Wang Zhongyang, and using "Baojuan" and Yang Di to create stalks, the trend of ion ironing in COVID-19 is wildly lifted, and "lying flat" has almost become the first priority in life.

In this process, we saw that pharmaceutical companies made a fortune, and the prices of masks and antigens soared. However, there is another point that can’t be ignored in the isolated economy. Skin care products and masks also ushered in short-term dividends, and the emotional value hidden behind the "face value economy" has been seen by more and more people …

2023 is destined to be a "turning point year". As far as the beauty industry is concerned, what kind of trend will it show?

01

Trend 1: The market scale is advanced to the first cosmetics market in the world.

China has already developed into the second largest cosmetics market in the world after the United States. According to "Blue Book of Cosmetics Industry: China Cosmetics Industry Research Report (2022)", the scale of cosmetics market in China is expected to reach 540 billion yuan in 2025. Thanks to the upgrading of consumption and the large base of cosmetics consumers in China, China will become the largest cosmetics market in the world by then. According to the research and forecast of Goldman Sachs, the scale of China’s cosmetics consumption market has ranked first in the world, and it is estimated that its scale will increase to 145 billion US dollars in 2025, twice that of 2019, with an average compound annual growth rate of 11%.

Previously, due to the repeated epidemic and the pressure on the global environment, the beauty industry was hit hard, but what we can still see is that the beauty consumption market in China has obviously picked up. Under this momentum, the beauty market in 2023 will usher in new development opportunities.

02

Trend 2: Beauty consumption has fully recovered from the demand side and the supply side.

Although the environment is difficult, the demand for beauty consumption has never been muted. In 2023, the overall beauty consumption will show a trend of "first restraining and then promoting". After the national liberalization signal started, the impact of the infection peak made the consumption scene seriously missing, and both online and offline were temporarily paralyzed and stopped. At the same time, the decrease of residents’ income also greatly suppressed people’s consumption confidence and desire. When the epidemic subsides, people’s consumption mentality will be restored for a period of time. It is estimated that by the second half of 2023, the overall economic vitality and beauty consumption will usher in a comprehensive recovery.

It is reported that the total retail sales of consumer goods in China will increase by 11% in 2023, reaching 50 trillion yuan. It can be said that consumption will become the main driving force for GDP growth in 2023, and creating new demand through supply-side structural reform has become the top priority. It is reported that the central government has put the restoration and expansion of consumption in a priority position, and through a series of positive and effective policy combination boxing, it will reverse social expectations and boost market confidence, and beauty consumption will also usher in market dividends.

03

Trend 3: Beauty products continue to "roll efficacy" and "roll research and development"

With the blessing of social media and personal network, it is more and more convenient for people to obtain product information, which also makes consumers more rational in their choices. Many "component parties" are even familiar with the basic formula and efficacy features of products. As a result, the brand pursues the concept of "products are king" and begins to increase its research and development, aiming to compete from the trend of safety, naturalness and efficacy.

As can be seen, the R&D expenditure of international giants is frequently up to 1 billion yuan, and in recent years, China has continuously increased its investment in R&D innovation, such as Estee Lauder, Shiseido, L ‘Oreal, Unilever and Kao. Meanwhile, the investment of local brands in R&D and the number of patents have also increased considerably, especially the R&D ideas from medicine to cosmetics have risen rapidly, such as the rapid development of Huaxi biology, and the technology related to dermatology in the big health track has attracted much attention. Maintaining the micro-ecological balance of skin has also become a new idea for soothing and repairing.

04

Trend 4: Domestic brands may gradually replace international brands.

The strong growth of China market makes international brands fight back crazily. According to the Jost Sullivan report, in 2021, the top five participants in China cosmetics market accounted for 21.9% of the market share, all of which were international cosmetics groups. At the same time, however, the drastic changes in the China market have also led to the departure of Revlon, while the momentum of domestic brands with local genes cannot be underestimated. In 2021, the proportion of domestic products in cosmetics industry in China is 47.2%, compared with 82.4%, 71.7%, 71.6% and 54.1% in South Korea, Western Europe, Japan and the United States, there is still much room for domestic brands in China to grow.

At present, the government’s favorable policies are being actively promoted. Only Shanghai will strive to reach the scale of 300 billion yuan in 2023, and want to build 10 leading enterprises with revenues exceeding 5 billion yuan and have 3-5 leading brands going international; The consumer side is also constantly welcoming new opportunities in the promotion of national pride. It is reported that domestic products are especially favored by young consumers; Brand-end market competitiveness is rising, and companies including Polaiya, Betani, Aimeike, Huaxi Bio and Shangmei have successively succeeded in IPO. By focusing on enhancing the scientific and technological content of products, domestic products are gradually narrowing the gap with international brands. It can be said with certainty that domestic brands will replace international brands in the future.

05

Trend 5: The supply chain side is increasingly inclined to "autonomy" in research and development.

Today’s beauty supply chain has entered an era of highly centralized and efficient operation. It is no exaggeration to say that the brand may only need to spend one day in Guangzhou Meibo City from the selection of raw materials, bottles, packaging to logistics, and the high gross profit margin of 70%-80% or even 90%, the low threshold of starting from 100 small-scale factories and starting from 1000 large-scale factories, has attracted many enterprises to cross the border, and many unknown brands have even already obtained financing.

However, the more intense the competition, the more likely it is for enterprises with real strength to break through in the long run. It can be seen that the establishment of exclusive raw materials such as Bose, Schizoyeast and Pitera has made L ‘Oré al, Estee Lauder, SK-II and other brands build technological barriers, so domestic products have made efforts in basic research for patented raw material formulas. Hua Xizi poached Li Huiliang, Polaiya introduced Wei Xiaolan, Huanya invited Pan Zhi, and major chief scientists were snapped up by enterprises. At the same time, the problem of raw materials "getting stuck in the neck" is becoming more and more serious. At present, almost all raw materials in cosmetics manufacturing warehouses are imported, and surfactants, emulsifiers and thickeners are imported. Therefore, many people in the industry call for independent research and development of domestic raw materials to be put on the agenda.

06

Trend 6: Brand marketing needs to pay more attention to emotional value output.

There are many people entering the beauty market, low-end products are caught in a price war, and the consumption upgrading trend of rational consumers is becoming more and more obvious. It is worth mentioning that the boosting effect of emotional value behind the "Yan-value economy" has become increasingly prominent. In the past, people mostly consumed in kind, while products solved the substantive needs of consumers. With the continuous growth of the middle class, more and more consumers began to pursue the enjoyment of spiritual culture and service level, which is the strong added value that brands want to pursue.

On the premise of improving product quality, the brand’s marketing focus began to focus on people’s yearning for a better life, creating new demands from the dimensions of innovation, personalization, differentiation and diversification, and sprouting new consumption growth points, which is also the password for the brand to develop to the high end or broaden the long tail market. The responsibility of sustainable development is not only borne by consumers, but also requires companies to take more practical actions to alleviate climate change and other issues.

07

Trend 7: Channel scenarios call for online and offline integration.

For beauty brands, the grasp of channel resources is also particularly important. At present, the traditional channels are still dominated by international brands, but the emergence of THE COLORIST colorist, Plum Blossom, etc. has not only opened up new possibilities for offline beauty retailers, but also opened a fast channel for the development of new brands. In addition, due to the lack of offline scenes during the epidemic period, offline consumption has gradually shifted to online, especially "online live broadcast" has become a life raft for many brands and stores.

Nowadays, more and more brands and channel providers realize that the two-way collaborative mode of online plus e-commerce, social media marketing and offline enhanced experience service will be the general trend. The production of online grass planting content catalyzes consumers’ demands for skin care, and also forms an itch demand for mastering makeup artist. The strong experience and quick advantage of offline is the key to accurately identify the pain points of consumption immediately and realize the physical expansion of beauty consumption happiness.

08

Trend 8: Tighter supervision and sustainable concept help the benign development of the industry.

The introduction of new regulations on cosmetics has made the industry threshold constantly improve, such as the implementation of raw material registration and filing system, the submission of raw material safety information, the extension of supervision scope to the upstream, and the encouragement of raw material innovation; At the foundry level, the person in charge of quality and safety is set up to strengthen the management of the whole production process, and at the same time, the main responsibility is further clarified, the compliance cost is increased, and the binding relationship between the foundry and the brand end is deep; For the brand side, the efficacy evaluation requirements were implemented, which increased the compliance cost of enterprises, extended the new cycle and raised the filing threshold.

For consumers, the sustainability of beauty cosmetics has become more tangible. Whether it is the popularity of pure beauty cosmetics, the degradable or reusable packaging materials, or the practice of corporate social responsibility, it is becoming one of the important indicators for consumers to choose brands, and it is also a key link to enhance brand and product loyalty.

Summary: The real post-epidemic era has arrived. With the optimization and adjustment of epidemic prevention measures in various places, the social panic and discrimination against Covid-19 have been greatly reduced. But objectively speaking, there are still many people who have certain cognitive inertia, so they should do a good job in psychological construction when they see the "two bars" on antigens.

Perhaps at this stage, beauty companies are still "doing their best, listening to destiny", but this does not mean "putting it down". While tightening the string of epidemic prevention, the beauty industry is looking forward to a more orderly development atmosphere and consumption environment. In your opinion, what trends will the beauty industry show? Welcome to add ~