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Yang Zi’s breakout, like Guochao raising Yuanqing, stunned everyone after precipitation

  In the entertainment industry, there is often a saying that Xiaohua can only produce one in five years and become a flower in ten years. The fewer flowers, the longer the red, the higher the national popularity, and naturally it can become a ratings guarantee. Looking at Yang Zi, from "Ode to Joy" in 2016 to "Love for a Long Time" in 2023, in a few years, Yang Zi, who has reached the age of 31, is completing a transformation of Xiaohua. Her breakout, like the Guochao brand Yangyuanqing, has amazed the world with the precipitation of time.

  On December 17, Yang Zi, the spokesperson of Yangyuanqing brand, won the Tencent Video Starlight Award for the annual TV drama actor, from Xiaoyao to Dawangji, all the way to become a big heroine, all the way, all the way to grow, and prove his acting skills and strength with some explosive dramas.

  In the past few years, Yang Zi seems to have "picked the script metaphysics", "Ode to Joy", the female theme that polishes the urban female group portraits, "Honey and Burns like Frost", "Dear Love", which has a "close match" female protagonist, and "Sauvignon Blanc", which has recently rushed to the top of the popular list of the whole network to achieve multiple titles. The choices she selected are basically in line with the trend of the times, and finally step by step from the female number four in the big bang to the female number one in the big bang, and now she has carried the ratings guarantee and has a high popularity and reputation in the acting industry.

  Like actor Yang Zi, the domestic brand Yangyuanqing also feels steady.

  Backed by the 121-year-old "China Time-honored Brand" Yunnan Baiyao, Yangyuanqing has been launched under years of high-intensity research and development and deep proximity to consumer demand, and has broken through in the highly competitive anti-drop care market with its true strength.

  Unlike other more universal hair loss toiletries, Yangyuanqing has joined industry experts to conduct research and Product Research & Development specifically for Asian scalp health, which can more accurately solve Asian hair loss painpoints. And Yangyuanqing Oil Control and Anti-Hair Loss Shampoo in Yangyuanqing Oil Control and Anti-Hair Loss Isolation Kit has obtained the hair care special makeup brand name certificate and the USDA natural source ingredient certificate of the United States Department of Agriculture is greater than 70%, and Yangyuanqing Anti-Hair Loss Isolation Liquid has also obtained the national invention patent certificate for anti-hair loss and hair loss. On the other hand, Yangyuanqing took a different approach and innovatively selected natural plant extracts such as Arborvitae leaves and Panax notoginseng in the "Medicinal Plant Raw Materials" track, and proved their unique role in regulating oil balance and nourishing the scalp with actual results, opening up new competition points in the anti-loss track, and creating a fruitful harvest of domestic brand popularity and reputation.

  Yang Yuanqing’s success is the result of his ability to prove it under the precipitation of time, and the actor Yang Zi’s journey is steady, step by step, unhurried, and continuous output of works. Works are the greatest confidence of actors. This sentence is also the best footnote to Yang Zi’s acting career.

"Platform + Park" empowers Deepin Line · Qingdao Station: Deepening platform application, CAOS helps create a new high ground for digital economy

  On December 16th, "Industrial Internet Platform + Park" empowered Deepin Line · Qingdao Station was held online. This event was guided by the Organizing Committee of the World Industrial Internet Industry Conference and jointly organized by the National Industrial Information Security Development Research Center, Haiercaos IoT Technology Co., Ltd., and Sino-German Ecological Park. It aims to promote the integrated development of "Platform + Park", create a new high ground for regional digital economy, deepen the application of industrial Internet platforms, and transform regional development momentum.

  Lu Yang, Deputy Director of Qingdao Bureau of Industry and Information Technology, He Xiaolong, Deputy Director of the National Industrial Information Security Development Research Center, Tao Wei, Director of the National Industrial Information Security Development Research Center System Institute, and other leaders attended and delivered speeches. Representatives of key industrial Internet platforms and industry enterprises attended and shared the keynote to jointly explore the practical experience and solutions to promote the development of "platform + park".

  Deeply empowered to promote the integrated development of "platform + park"

  As an important carrier for the comprehensive connection of all elements, the whole industrial chain and the whole value chain of the industrial economy, the industrial Internet platform empowers the digital transformation of the manufacturing industry while continuously expanding the scope of application. Promoting the integrated development of "Industrial Internet + Park" is an important measure to create a new high ground for the regional digital economy. It is of great significance for deepening the application of the industrial Internet platform, accelerating the digital transformation and upgrading of small and medium-sized enterprises, and transforming the momentum of regional economic development.

  Lu Yang pointed out that in recent years, Qingdao City has adhered to the industrial Internet as the main thread connecting the economic development of the city, deeply implemented the "Industrial Empowerment Qingdao" and the "Four New Navigators", and took the lead in exploring the creation of a new type of industrialization "Qingdao Model" that empowers 100 industries to transform, data-driven upgrades of thousands of enterprises, and scenarios support application landing. In the next step, Qingdao City will lead the industry, replicate the model, and output capabilities to optimize the platform ecological construction model, strengthen the application scenario empowering model, and strengthen the international cooperation and opening model.

  He Xiaolong said that industrial parks are responsible for a series of important missions such as gathering innovative resources, cultivating emerging industries, and promoting urbanization. At present, the National Industrial Information Security Development Research Center promotes ideas and practices for the work of "Platform + Park", and has achieved certain results in standard development, model system, and ecological cooperation. In the next step, the center will deeply implement the spirit of the 20th National Congress of the Communist Party of China and actively promote the high-quality development of "Platform + Park".

  Tao Wei said that the research report on the "Industrial Internet + Platform" empowerment mechanism comprehensively expounds the development needs of the park, the platform empowerment mechanism, application scenarios, the digital construction of the park and policy suggestions, which will provide a useful reference for the construction of the industrial park and provide support for the digitization of the park.

  Multi-party discussions to build a new ecosystem for the industrial Internet industry

  During the event, around the practical experience and solutions of "Platform + Park", the participating industrial Internet platforms and industry enterprise representatives shared the theme, providing development suggestions and paths for the popularization of advanced experience and the promotion of excellent cases, and the construction of a new ecosystem of industrial Internet industry that can cooperate and win-win.

  Qingdao Sino-German Ecological Park, Qingdao City Brain Investment and Development joint stock company operation director Zhong Xiaoyang shared the construction experience of Qingdao Free Trade Zone Sino-German Ecological Park from the aspects of park positioning, overall planning, platform construction, etc. He pointed out that based on the ability support of the industrial Internet platform Caos COSMOPlat, the park has created a one-stop full business process, full production factors, full value chain digital factory system platform, covering Client Server, order scheduling, design process, production execution, supply chain coordination and other ten core scenarios, becoming the world’s leading industrial Internet lighthouse base and the first batch of national industrial Internet demonstration parks.

  Feng Qingfeng, director of industry solutions at Haier Caos IoT Technology Co., Ltd., conducted an in-depth analysis of the practical cases of Caos COSMOPlat in energy, chemical industry, home appliances and other industrial parks around the three dimensions of pain points, solutions, and value-added sharing in the transformation of the park. Based on the industrial Internet empower path of points and lines, it introduced the overall idea of Caos COSMOPlat empowering scenarios, enterprises, parks, industries, and regions.

  Sun Yunlei, project owner of Anhui Tongling Henggang Smart Chemical Park, introduced the construction experience of Anhui Tongling Henggang Chemical Park around "Industrial Internet + Smart Chemical Park". Tang Zirui, Director of Technical Operations of Netroot Technology (Qingdao) Co., Ltd., introduced the experience of Handle Global Root Node. Xiong Pan, Director of Industry Marketing of Humi.com, based on the construction of Chongqing Smart Park, shared the park solution of Humi Industrial Internet Platform. Ao Min, Deputy General Manager of JD.com Industrial Internet Business Department, shared the theme of "Industrial Internet Drives New Industrial Supply Chain".

  From point to surface, create a new high ground for the regional digital economy

  If the digital transformation of a single park is the "point", then the driving role of the industrial Internet platform for industrial and regional transformation is the "surface". In recent years, in the special project "Gongfu Qingdao" launched in Qingdao, COSMOPlat helped Qingdao creatively create the "1 + N + X" industrial Internet empowering platform model, which set off a deep transformation of urban industrial digitalization.

  Along the practice path of "1 + N + X", Qingdao and Caos COSMOPlat built a comprehensive service platform for Qingdao industrial Internet enterprises, opened up 24 commissions, provided 946 public services, 281 empower services and 15,000 empower applications; built N vertical platforms, Caos COSMOPlat led the development of Qingdao’s "one super multi-professional" vertical industry platform echelon, with a total of 40 online platforms, serving nearly 90,000 enterprises, driving Qingdao’s industrial Internet industry cluster to be successfully selected as a strategic emerging industrial cluster in Shandong Province; to build X demonstration parks, Caos COSMOPlat empowered Sino-German high-end home appliances and Dongjiakou Chemical industry, high-tech zone "artificial intelligence + high-end equipment" and other industrial Internet demonstration parks, among which Qingdao Sino-German Ecological Park was selected as the first batch of national industrial Internet park pilot demonstrations.

  The effect of this innovative model is solidly reflected in the growth curve of Qingdao’s urban industry leap. Up to now, Caos COSMOPlat has empowered more than 4,000 young enterprises, driving Qingdao’s new industrial output value to exceed 30 billion yuan. Relying on the experience of "Industrial Empowerment Qingdao", Caos COSMOPlat will replicate the "Qingdao Model" of empowering 100 industries to transform and upgrading thousands of enterprises with data gain to all parts of the country. A "digital story" like Qingdao is being staged in Deyang, Sichuan and Wuhu, Anhui.

  As an important place of economic growth and innovation, industrial parks contain a large number of enterprise entities, application scenarios and potential needs, providing a broad space for the innovation and development of the Industrial Internet. Taking this event as an opportunity, Qingdao will take the "Platform + Park" as an incision to undertake the mission of the times of digitalization and digital industrialization of industries with Chinese characteristics. And CAOS CSOMOPlat is playing an increasingly important role as a driver, which will help the "Qingdao Model" to bloom across the country and help the high-quality development of industrial parks.

Source: The Internet

Hot sales? AITO asks the world for more than 40,000 new M7 orders

On October 5, 2023, AITO announced that the new M7 has accumulated more than 40,000 orders, which means that customers have paid a non-refundable reservation deposit.

Before that, on September 12, 2023, AITO officially released the new M7 and announced its price.

The new M7 is available in two versions, five and six seats, priced between 249,800 yuan and 329,800 yuan. The price range is comparable to the mid-size SUV of the same brand, the M5, and the new M7 is 70,000 yuan cheaper than the previous version. Compared with the January M7 after the price reduction, it is also reduced by 40,000 yuan.

In addition to that, the independent launch of the new M7 is the first time since the establishment of the brand.

In the past, models including the M5 and M5 EV were released at Huawei’s new product launch. However, this time the company chose to release the new M7 independently, which may reflect the internal reflection and change of attitude towards the automotive business of Huawei, and also a reflection of the AITO brand after the end point market sales decline.

As a brand launched by Cyrus in cooperation with Huawei, the product advantages of the AITO series are mainly reflected in intelligent driving and cockpit capabilities. Specifically, the new M7 has added a lidar and is equipped with the HUAWEI ADS 2.0 advanced intelligent driving system, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps.

At the same time, Yu Chengdong said at the press conference that the new M7 is equipped with the HUAWEI ADS 2.0 advanced intelligent driving system, which is expected to be able to achieve high-speed and urban advanced intelligent driving without relying on high-precision maps in December. Urban Intelligent Driving Pilot Assistance (Urban NCA) will realize a nationwide experience. At the same time, the new M7 vehicle is equipped with 27 sensing hardware, combined with a high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, to achieve full-scene and all-weather perception of dynamic and static objects (including special-shaped objects).

On October 1st, AITO officially announced the order status of the new M7.

According to the official, since the launch of the new M7 on September 12, the daily average order of the new M7 has exceeded 1,500 vehicles, and the total order of the whole September has reached 30,000 vehicles. The latest data shows that as of October 5, the cumulative order of the new M7 has exceeded 40,000 vehicles, which means that the daily order volume is about 2,000 vehicles.

During the National Day, the sales of the new M7 were more hot than ever. However, on October 1st, domestic new power automobile companies generally announced their delivery figures, but AITO chose to remain silent again.

According to the data, the cumulative sales of Li Auto in the first three quarters reached 244,200 vehicles, and their annual sales target was 300,000 vehicles, with a completion rate of 80%. This makes Li Auto the company with the highest delivery target achievement rate among emerging forces.

In addition, the annual sales target of Extreme Krypton is 140,000 units, with a completion rate of 54% in the first three quarters. However, the completion rate of other models is below 50%. In the face of intense market competition, it is expected to be difficult to achieve the sales target.

With the launch of the new M7 by AITO, it may change its low-profile situation.

In addition, it is worth mentioning that in the fourth quarter, AITO also plans to launch a new model called M9. Yu Chengdong announced at Huawei’s autumn all-scene new product launch on September 25 that the M9 will be released in December.

From the product positioning point of view, the Q Jie M9 will directly compete with the ideal L9. According to the information disclosed by MIIT, the Q Jie M9 will provide two power options: extended range and pure electric, with a body size of 5230/1999/1800mm and a wheelbase of 3110mm. Positioned as a full-size SUV, the car will face direct competition with the ideal L9.

It is understood that Huawei’s latest smart car full set of technical solutions will be applied to the M9, including HUAWEI x HUD AR-HUD, HUAWEI xPixel, HUAWEI xScene light field screen and the latest HarmonyOS 4. Interestingly, Yu Chengdong once said: "The M9 is not only the best SUV in the 10 million, but also the most powerful SUV on the road."

National car: Can you achieve a far-reaching lead?

It is worth our attention that as Huawei cooperates with more and more automakers, the "Hua" element of the brand is gradually being diluted. How will it deal with this challenge in the future?

In addition, the pricing of this model of Wenjie M9 has not yet been determined. If its pricing directly refers to the ideal L9, then as a product in cooperation with Huawei, Wenjie M9 may become a hot-selling model. However, considering the current market trends and the influence of AITO in the domestic market, it is not a simple task to directly replace the ideal L9, and it remains to be seen whether it can achieve leadership.

Of course, the final outcome will be determined by the market and consumer choices. Let’s wait and see.

After 9 years, the Asian Youth Championship group qualified! A light in the dark night of China football.

  BEIJING, Beijing, March 9 th: After 9 years, the Asian Youth Championship Group qualified! A light in the dark night of China football.

  Reporter Bian Liqun

  In the U20 Asian Cup group match, which ended on the evening of 9th Beijing time, the U20 national football team played Kyrgyzstan 1-1 and successfully qualified from the "group of death". This is the U20 national football team reaching the U20 Asian Cup knockout round again after 9 years.

  For China football in the valley, it is undoubtedly an invaluable light in the dark night.

  Competition progress

  This game is still quite thrilling. The opening ceremony of Kyrgyzstan U20 posed several threats. It wasn’t until the 19th minute of the game that China shot a slightly threatening shot, and Eiffel turned around and attacked the goal in the restricted area, slightly higher than the crossbar.

  In the 30th minute, Kyrgyzstan set the ball, but the close header in front of Brauzman didn’t reach it, so China dodged a bullet.

  Yi Bian fought again. In the 49th minute, Brauzman pushed the goal, but the offside goal was invalid.

  In the 59th minute, the passive China team took the lead in breaking the deadlock! China fought back, Buick Berdinov made an own goal in the process of clearance, and China led 1-0!

  In the 87th minute, China missed the goal in the counter-attack. In turn, Kyrgyzstan scored a quick counter-attack, and China scored 1-1 in Kyrgyzstan. In the end, this score was difficult to maintain until the end.

  Re-qualify after 9 years

  As Japanese U20 beat Saudi U20 2-1 in the same group, China scored 4 points in the group stage, with 1 win, 1 draw and 1 loss, and qualified as the second group. In the previous two group matches, the U20 national football team was reversed by Japan 1-2 and defeated Saudi Arabia 2-0.

  Whether it is the process or the result, this is a happy result. Since the U20 national football team, represented by Wei Shihao, reached the Asian Youth Championship (U20 Asian Cup) in 2014, the China team has not qualified for 2016 and 2018.

  In the 2020 Asian Youth Championship, China suffered the first missed trough in 25 years, but the Asian Youth Championship was later cancelled due to the epidemic.

  In this Asian Youth Championship, China stumbled through the preliminaries, but fell into the "death group" where Japan and Saudi Arabia were located, and its prospects became even more bleak.

  It is precisely these factors that make people feel extremely happy even if the U20 national football team is "only" qualified for the Asian Youth Championship, and it has successively made headlines and hot searches in major media.

  Of course, there are also different voices that this is an accidental event of "eating jiaozi", which is due to luck, and what’s more, it has come up with a cynical "traditional artistic ability".

  Then ask, isn’t one of the great charms of football accidental? Otherwise, why is Saudi Arabia still talking about winning Argentina in the World Cup? If you can’t be happy if you win or lose, what’s the point of football? Simply make a spittoon to abuse and vent?

  At present, the strength of China football is indeed limited, but it is worthy of applause to be the best under limited conditions, which is not limited to the U20 national football team, but also to the national football team and the women’s football team in China.

  Give a sample of China football.

  Of course, over-belittling and over-flattering are not conducive to the current football in China. At this stage, we still need to be rational and pragmatic. This U20 under Antonio also fully embodies this point.

  Although the tactic of "swinging the bus" was adopted and the ball was handed over to the opponent, it was not for the sake of swinging the bus.

  We can see the adjustment of the defensive level and formation, the aggressiveness in the rush, the routine of counterattack, including the design of the set-pieces, and we can still see some skills. It is already very successful to achieve such an effect under the existing team.

  Coupled with the vigor, the players carried out the tactics well. Whether against Japan or Saudi Arabia, which is stronger than themselves, the boys of the China team always fought and were not defeated.

  This has also set a good example for China football. In the face of strong players in the international arena, it is not just passive beatings. We can find a way that suits us and compete to a certain extent.

  In addition, Eiffel, Mutalifu and Hu Hetao, who performed well in this U20 national football team, also showed the importance of the league. They all made progress under the struggle of the Super League last season. Can withstand the critical moment in the U20 national football team.

  After entering the knockout stage, on the evening of 12th, Beijing time, the U20 national football team will play against South Korea. The opponents had previously drawn U20 in Oman, Jordan and Tajikistan at 4:0, 2:0 and 0:0 respectively.

  Fight hard, catch up, China boys continue to refuel! (End)

Amy made a perfect curtain call. Game of Thrones and Vice President became winners.

    1905 movie network news The 67th American TV Emmy Awards were announced at the Microsoft Theater in Los Angeles this morning, Beijing time. Hosted by Andy Samberg, the star of "Detective Bewilder", the award ceremony opened happily. This year’s Emmy Award won three awards: Best Drama, Director and Screenplay, while jon hamm, the male actor, finally ended his seven-year running with him and was honored as Emperor. Viola davis won the Best Actress in Drama. In comedy, it broke the myth of Lian Zhuang and won the best drama series. At the same time, it also included four important awards: best actress, best male actor and best screenwriter. Comedy upstart won the best actor and best director awards in comedy category.

    In the limited drama (original "mini drama")/TV movie, he won the best TV movie award by winning six awards, including the best limited drama.

[Drama] "Game of Thrones" won three awards. Joe Hamm ended his seven years of running with him.

    This year’s Amy is not as strong as last year’s, but the competition is still very fierce. "Game of Thrones" was attacked by the dark horse and other popular dramas, and finally won Amy’s favor, winning the three awards of best drama, director and screenwriter. After being nominated for the fifth time in a row, "Little Devil" Peter Dinklage won the best supporting actor award for the second time. It seems that the death of "Jiong Nuo" in the fifth season is not a serious injury, but the best bargaining chip for its Emmy award this year.

    Mad Men, which had never won a performance award before, finally won a sigh of relief for the best male actor. jon hamm ended his seven-year running with him and won the title of Emperor at the end of the season, which was the best curtain call for the era drama Mad Men. This year’s new drama made viola davis get the first Emmy nomination in her life, and finally won the best actress in drama, becoming the first African-American best actress in Emmy history. Taraji P hansen, the heroine of Hip-Hop Empire who keeps pace with her, regretted losing the election.

    Last year, uzo aduba, who won the best guest actress in comedy, was once again recognized for her slightly neurotic performance in the drama and won the best supporting actress in drama. 

[Comedy] Modern Family ended the best comedy throne of Lian Zhuang myth "Vice President"

    In this year’s comedy competition, surprise gift, Modern Family finally fell out of favor with the academy, and the Lian Zhuang record was broken. Instead, Vice President won the best comedy series. Julia Louis Dreyfus, the star of "Vice President", won the Best Actress in Emmy Comedy for the fourth time. In addition, the play won four awards, including Best Screenplay and Best Actor, which made it a big winner in this comedy category. However, my poehler in the movie finally passed Amy and ended her trip to Amy. 

    The transparent family, which focuses on "transgender" hot topics, has become the upstart comedy this year. Everyone’s beloved "Sheldon" didn’t make the shortlist for this year’s Emmy, and it was almost universally expected that Jeffrey Tambor won this year’s Emmy comedy. Previously, Jeffrey was nominated by Emmy for six times, but he didn’t win any prizes. This time, in Transparent Family, he portrayed the image of a transgendered father vividly. The play also won the best director in comedy.

    Allison janney won the Best Supporting Actress in a Comedy Series. This year, she played steadily in "The Best Mom", and she had already been nominated for the Golden Globe Award as a female companion, and also won the TV Critics’ Choice Award. There is no suspense for Jenny to win this award.

[Limited drama/TV movie category] olive kitteridge won six important awards.

    This year’s limited drama competition is particularly fierce, and "olive kitteridge" reflect the current hot issues in American society. However, it is obvious that Olive kittredge’s description of ordinary people’s lives is more appetizing for Emmy Awards, and it won six awards in one fell swoop: Best Limited Drama, Best Director, Best Screenplay, Best Male Actor, Best Female Actor and Best Male Supporting. Telling the legendary life of a female blues singer won the best TV movie award.

    David oyelowo lost to olive kitteridge richard jenkins. , missed the best actor in the limited drama. There seems to be no doubt that the award for defining the best actress belongs to Frances McDormand, and her vitriolic female image in the play is impressive. And bill murray won the best male match with his consummate acting skills.

    Although there are three actors bring up the rear from "American Fear", among them, sarah paulson, the "Banana Sister", has a very high voice, but regina king broke through the tight encirclement with "American Serious Crime" and won the best supporting actress in a limited drama/TV movie category, and finally "American Fear" returned empty-handed at this year’s Emmy Awards.

award prize winner Drama awards Best drama series best actor

Jon Hamm

best actress Viola Davis Best Supporting Actor

Peter Dinklage 

Best supporting actress Uzo Aduba Best guest actor Reg e. cass  Best guest actress Margo Martindale best director

David Nutter

The best playwright David Benioff  Comedy awards Best drama series best actor Jeffrey Tambor  best actress

Julia Louis-Dreyfus

Best Supporting Actor Tony Hale  Best supporting actress Allison Janney Best guest actor Bradley whitford Best guest actress Joan cusack’s Shameless Family best director Jill Soloway  The best playwright Armando Iannucci Limited drama/TV movie/drama special program award Best limited drama Best TV movie best actor

Richard Jenkins

best actress Frances McDormand  Best Supporting Actor

Bill Murray

Best supporting actress

Regina King

best director

Lisa crowden 

bestplaywright

Jean Anderson

Reality show awards  Best competition reality show Best organized reality show Winner of ingenuity Best unorganized reality show Deadly hunting Best host Jane Lynch Variety awards  Best variety talk show Best sketch variety show best director Chuck O’Neil  The best playwright Elliott Kalan

The case of the second creation of characters in Jin Yong’s novels was delayed for 7 years: the final judgment was changed to infringement, and the works of the same person could be reprinted with com

  Recently, Guangzhou Intellectual Property Court made a second-instance judgment on the case of Jin Yong v. Juvenile here, and found that the defendant constituted copyright infringement and unfair competition. This intellectual property case, which lasted for seven years, was amended in the second instance because it did not constitute infringement, which caused widespread concern and controversy in the academic and industrial circles about the creative boundary of the works of the same person.

  The so-called fan works generally refer to new works created by using the same or similar characters in existing works. Teenagers here (hereinafter referred to as "Here") is an online literature created by dozens of people of the same name in Jin Yong’s works, such as Guo Jing, Huang Rong and Ling Huchong, and the plot is the story of youth on modern campus. When it was published in 2002, the book was promoted with the subtitle "The University Life of the Condor Heroes". In 2016, the Tianhe District Court of Guangzhou accepted Jin Yong’s lawsuit, which was considered as "the first case of a fan’s work".

  The judgment of the second instance is the first in China to confirm that Jin Yong’s novel "Portrait of People" is protected by copyright, which breaks through many people’s understanding of the boundary of copyright protection. Some people even think that this may "subvert the whole fan culture industry".

  Fan fiction’s Teenagers Here, 2002 edition.

  Cold case of works twenty years ago: Jin Yong sued fan fiction for plagiarism.

  Back in 2000, Richard, who graduated from Peking University, decided to create a novel featuring characters in many works, such as Legend of the Condor Heroes, Eight Dragons, the legendary swordsman and The Condor Heroes, when he was abroad. This novel, called Here, takes the virtual Bianjing University in the Jiayou period of the Song Dynasty as the time and space background, and tells the youth campus stories of Guo Jing, Ling Huchong, Qiao Feng, Yang Kang and Duan Yu. The characters in the book are similar to those in Jin Yong’s novels, with some similarities and some differences, and the story content is modern narrative. For example, Guo Jing, a freshman in chemistry department, ran into Huang Rong, a freshman in physics department, by bike, and then fetched water, cooked rice and took out the garbage for him every day, and finally got married. Duan Yu launched a series of pursuits for Wang Yuyan from a single-parent family without success.

  Originally published on the Internet, "Here" won the favor of the publishing house, was first published in 2002, and was promoted with the subtitle "The College Life of the Condor Heroes". In 2009, under the guidance of the Chinese Writers Association, China Writers Publishing Group, Novel Selection Magazine and Chinese Online jointly held the "Ten Years Inventory of Network Literature", and Here won the top ten outstanding works. Yang Zhi, whose pen name is "Jiangnan", was famous all over the world for a time. By the time of prosecution, Here had been published in several editions and distributed in millions of copies.

  In 2016, Jin Yong sued the Tianhe District Court in Guangzhou, claiming that the names of the characters described in Here are all derived from the above four works, and the relationship between the characters, their personality characteristics and story lines are substantially similar to those of his works, which is plagiarism, infringing on his rights of adaptation, authorship, protection of the integrity of works, commercialization of characters, etc., and based on the high popularity of his works, Richard’s misappropriation of the original elements of the above works has made great profits and hindered.

  The case of Jin Yong (real name: Cha Liangyong) v. Jiangnan attracted attention in the intellectual property field in that year. Many scholars wrote articles to express their views on whether the elements in Jin Yong’s novels used in Here were copied from Jin Yong’s works.

  The recognized formula for identifying infringing works is "contact+substantial similarity". As a fan of Jin Yong, there is no doubt that Richard came into contact with his works. Then, the identification of "substantial similarity" of works becomes the key.

  As for what constitutes "substantial similarity", the courts of first and second instance all analyze the "overall character image composed of characters’ names, personality characteristics, relationships and other elements, and related storylines" prosecuted by Jin Yong.

  First of all, in terms of the plot, the courts of first and second instance all think that Here does not constitute substantial similarity.

  According to the court of second instance, plot is one of the three basic elements of a novel, which is usually composed of many elements, such as the setting of characters, the relationship between characters, scenes, clues to the development of stories and so on. The plot can be either a relatively abstract story summary or a more specific detail presentation. If the specific plot is original and fully described, it can become the object of copyright law protection. The abstract plot may be an unprotected "thought" or a protected "expression".

  The court of second instance held that, compared with Cha Liangyong’s four works involved in the case, the plot of Here is different in time and space, and the clues and events that promote the development of the story, the design and arrangement of specific story scenes, the internal logic and causality of the story are all different, so the expression of the two does not constitute substantial similarity. Therefore, the copyright of the corresponding storylines in Cha Liangyong’s four works involved in the case was not infringed.

  The differences in the first and second trials are as follows: Is the "overall character image composed of characters’ names, personality characteristics, relationships and other elements divorced from the story" an expression protected by copyright? That is, if the three are not protected, even if they are the same or similar in the works involved, will they constitute infringement?

  A follow-up version of "The Boys Here"

  First instance: abstract formal similarity will not lead readers to have similar appreciation experience.

  According to the dichotomy of thought and expression, copyright law has a basic theory: "not protecting thought, only protecting original expression of thought". "That is to say, for the names, personality characteristics and relationships of characters in literary works, it is either thought or expression. If it is brought into the plot, it is part of expression. If it is not brought into the plot at all, it is thought." Wang Qian, a famous intellectual property scholar and professor of East China University of Political Science and Law, introduced.

  In relevant judicial precedents, names and titles of works do not constitute original expressions, works and are not protected by copyright law. Wang Qian wrote in the Course of Intellectual Property Law that "the simple combination of words, words and vocabulary that exist alone should remain in the public domain and become the basic materials for creation". A typical case is that CCTV produced a documentary with the same name as the book China on the Tip of the Tongue and was sued for infringement. The court held that the title itself did not contain any ideological content, did not meet the requirements of the originality of the work, and was not a special expression of the author’s thoughts, so it was not protected by copyright law.

  An industry consensus is that people’s names are not copyrightable. The same is true of the relationship between characters. In the previous case of "Zhuang Yu v. Jing M.Guo", the judgment held that "simple character characteristics, such as the appearance, personality and quality of the characters, or simple character relationships, such as the relationship between lovers and mother and daughter, all belong to the public domain, and do not belong to the object of copyright law protection."

  The court of first instance of Here held that "in the field of literary creation, the articles and works take novels as an example, and their contents are mainly composed of three elements … … It is often difficult to form a specific expression without the simple elements of the name, relationship and personality characteristics of the specific story. "

  The judgment of the first instance quoted Professor Wang Qian’s opinion in the article "A Preliminary Study on Copyright Infringement of Fan Works" (published in China Copyright, No.3, 2017). "Only using the role names, simple gender characteristics and simple relationships between roles extracted from specific plots is more to identify symbols, and it is difficult to form a substantive similarity with the original works."

  In an interview with The Paper, Wang Qian further explained, "Just pick a passage from Here and rename it one by one. Huang Rong changed to Zhang San, Guo Jing changed to Li Si, Qiao Feng changed to Wang Wu, etc. After the role name was changed, I don’t believe that any reader will think of Jin Yong’s novels after reading it. This shows that the only connection between Here and Jin Yong’s works is the name of the characters, with some generalized characters and relationships, which should be regarded as unprotected thoughts. "

  In order to explain the typical performance of copyright infringement, Wang Qian also cited the previous "Qiong Yao v. Zheng Zheng case" as an example. "Yu Zheng’s script uses a completely different character name from Qiong Yao’s novel, but the main plot is the same. Anyone who has seen Plum Blossom Branding and then goes to Palace Lock Together knows that this plot comes from Plum Blossom Branding. This situation is infringement. "Here" is just the opposite. As long as the name of the character is changed, all its connections with Jin Yong’s novels are completely cut off, so it does not constitute infringement. "

  The court of first instance held that "Here" and Cha Liangyong’s works only have abstract formal similarities in the names, relationships, personality characteristics and story plots, which will not lead to the same or similar appreciation experience for readers, and they do not constitute substantial similarities.

  This is in line with the views of many experts: the characters, personalities, relationships and other elements belong to the category of public materials and cannot be monopolized. Only when these elements are fully, clearly, concretely and uniquely described in a series of stories, can they be protected by copyright law.

  The court of first instance, while finding that Here does not constitute copyright infringement, held that it violated the Anti-Unfair Competition Law, and sentenced Richard and the sued publishing house to pay Jin Yong 1.68 million yuan and 200,000 yuan in legal fees according to 30% of the publishing royalties of Here over the years.

  Brief introduction of Taobao about the book.

  Subversive judgment: the overall character image is recognized as a protected "expression"

  After the judgment of the first instance, both Jin Yong and Yang Zhi refused to accept the appeal. During the second trial, on October 30, 2018, Mr. Jin Yong died in Hong Kong, and his heir Lin Leyi participated in the lawsuit. Five years later, on April 23, 2023, Guangzhou Intellectual Property Court ruled in the second instance that Here constituted copyright infringement and unfair competition, and maintained the total amount of compensation of 1.88 million yuan.

  The court of second instance held that "in this case, most of the characters’ names in" Teenagers Here "came from Cha Liangyong’s four novels involved in the case, and there are many similarities in the characters, relationships and backgrounds of the main characters. Although it is difficult to say that a single character image has been fully and uniquely described, on the whole, the group image composed of more than 60 characters, such as Guo Jing, Huang Rong, Qiao Feng and Ling Huchong, reflects Cha Liangyong’s choice and arrangement in the name, personality characteristics, relationship and background of the characters, and can be considered as fully described and concrete enough to form a structure with strong logical connection among internal elements, which is protected by copyright law & Expression ’ 。” Furthermore, it is concluded that the plagiarism of the characters’ names, personality characteristics and relationships in Jin Yong’s four works in Here belongs to the plagiarism prohibited by the copyright law.

  In fact, after the first-instance non-infringement judgment was issued, there were different voices. For example, three lawyers of Beijing King & Wood Law Firm, Sun Mingfei, Gui Hongxia and Tao Tao, wrote in the media "Intellectual Property" that the characters in literary works are original expressions protected by copyright law. "As far as characters are concerned, a single character name or a character with simple personality and interpersonal relationship obviously cannot constitute the protection object of copyright law. However, when people mention a character’s name, what they really want to convey is the plump character … … Copyright law protects not monotonous characters’ names, but three-dimensional and plump characters. As mentioned above, these characters are an important part of the original expression of the plaintiff’s novels. The later citation, no matter whether the words used are Guo Jing, jing elder brother or Guo Daxia, as long as the details including the relationship between characters and the plot are enough to make the audience’s mind emerge with rich original expressions of specific characters in the original work, they will enter the prohibited scope of the copyright of the original work. "

  However, in the opinion of some experts, copyright protection of "group portraits" and "character images" is a kind of "subversion" and "breakthrough".

  Tao Gan, director of the Intellectual Property Innovation and Competition Research Center of China University of Political Science and Law, thought that if the roles in literary works were protected separately, it would violate the basic jurisprudence of the Copyright Law. Characters in literary works are different from cartoon characters and movie characters, and their shaping needs to be mapped in readers’ minds through the author’s literal description, which is difficult to separate from thoughts. Therefore, the role divorced from words, plots and scenes cannot exist independently of the work.

  Zhang Hongbo, Director-General of the Literary and Art Association, believes that if the characters and relationships in the works of the same person are identified as the objects of separate protection by copyright law, many works of the same person and new works created by rational use of existing works will easily be accused of infringement, which will have a very terrible social effect.

  "This is the first China court to recognize literary works ‘ Group portraits ’ In response to the judgment of the second instance, Jin Shui, an intellectual property legal worker, published an article in the Economic Observer, saying that the judgment of this case may subvert the entire cultural industry of the same people. "After the names of characters in literary works are protected by copyright law, how much space is left for the public to use freely?

  In the above seminar, Zheng Xiqing, an assistant researcher at the Institute of Literature of China Academy of Social Sciences, said, "It is common in the history of world literature to use pre-existing characters and storylines like fan fiction and re-imagine stories on the basis of them. If fan writing is characterized as plagiarism, then the history of literature is full of plagiarism. "

  Zheng Xiqing introduced that there are spontaneously established "re-creation organizations" abroad. They use the term "transformational writing" to refer to fan literature, emphasizing that fan’s re-creation of plots and characters in existing literary works belongs to adding new content or adaptation on the basis of the original work, rather than copying and repeating without innovation, that is, rational use, which does not belong to infringement of intellectual property rights.

  He Hong, director of the Network Literature Center of the Chinese Writers Association, said that fan writing is an important phenomenon in the whole literary creation. Jin Ping Mei can be regarded as the fan fiction of Water Margin, and online works such as Tales of Charm, The Story of Wukong and The Diary of Friar Sand can all be classified into the category of fan writing. The interactive characteristics of online literature promote the development of fan writing. Even in an extreme sense, the future literature may no longer be a single text, but an infinitely extended text network.

  Balance of interests: prosperity of cultural undertakings and "non-stop infringement"

  It is worth mentioning that the controversial judgment of the second instance has also given full consideration to the development of fan literature industry.

  While finding that Richard and others constituted copyright infringement and unfair competition, the court of second instance did not decide to stop the infringement and apologize in accordance with the statutory tort liability, nor did it decide to stop publishing Here and destroy the inventory as in the first instance. It also supported that Here could be reprinted by paying financial compensation to Jin Yong’s heirs. According to the proportion of the elements used in Here in Jin Yong’s complete works, the specific compensation standard is determined as 30% of the reprint royalty income as appropriate.

  In this regard, the court of second instance explained that "protecting the interests of creators and disseminators of works is the direct purpose of copyright law, but promoting the development and prosperity of scientific and cultural undertakings is the ultimate purpose of copyright law. When the direct purpose conflicts with the ultimate goal, the emphasis on the direct purpose should give way to the realization of the ultimate goal. Knowledge has historical inheritance, and any knowledge is both the final product and the intermediate input. For literary creation, imitation and reference have always been common means, no matter ancient or modern, Chinese or foreign. Therefore, the way of civil liability for literary works cannot be generalized to stop infringement, and it is necessary to carefully consider the case and fully balance the interests of all parties. "

  The Paper noted that in the appeal of the second instance, Jin Yong mentioned that Here violated his right to commercialize the characters of famous works. "Cha Liangyong created Guo Jing, Huang Rong and other classic characters with original character setting, story and language. With the wide spread of the works, these characters are deeply rooted in people’s hearts and have formed a solidified image in readers’ minds, which can exist to some extent without the specific story of the original. Because of this, they are reproducible and deductive, and also have high commercial use value. "Here" uses these famous characters for publishing without permission, which is a typical commercial use. " However, the court of first instance held that the copyright law does not have the protection of "the commercialization right of characters" and did not support this request.

  The courts at both levels recognized that when The Here was first published in 2002, it was subtitled "The University Life of the Condor Heroes", and its own works were directed at Cha Liangyong’s works, with the obvious intention of attracting readers to gain benefits through the influence of Cha Liangyong’s works. Therefore, Richard’s behavior is unfair, which deviates from the business ethics recognized by the cultural industry and should be prohibited by the anti-unfair competition law.

  Wang Qian still reserves his opinion on the judgment of the court of second instance that the infringement does not stop, which balances the interests of all parties.

  "Here does make use of the popularity of the characters in Jin Yong’s novels, but using popularity and using works are two different things, not a concept. Due to the use of popularity ‘ Hitchhiking ’ The problem can be solved through the anti-unfair competition law, not the issue to be discussed in the copyright law. "

  At the seminar of the China Literature and Art Association mentioned above, the Chairman of the Copyright Committee of the China Branch of the International Intellectual Property Protection Association (AIPPI) introduced that in the United States and Canada, the principle of judicial treatment of the role of a fan’s work in local laws and regulations is usually regarded as "Fair Use" or "Fair Dealing", that is, "fair use" or "fair use". However, there are corresponding restrictions under certain circumstances. For example, the name of a persona has been registered as a trademark, which can be protected by the Trademark Law, but it is still outside the scope of copyright regulation.

  Li Yang, a professor at the School of Civil and Commercial Economics of China University of Political Science and Law, also believes that the really controversial issue in this case is — — If the content of Jin Yong’s lawsuit is not protected by the Copyright Law, can it be protected by the Anti-Unfair Competition Law as a commercialized right? In this regard, he advocated the "policy theory of intellectual property law" and advocated that many factors should be considered comprehensively, such as whether the commercialization elements that the plaintiff advocated to protect paid corresponding labor and investment; Whether allowing the defendant to "hitchhike" will seriously harm the interests of the plaintiff; Prohibiting the defendant’s "hitchhiking" behavior will seriously damage the defendant’s freedom of expression and economic activities. In short, "we should not oversimplify it, but take into account the relationship between monopoly and competition, and reasonably balance the interests of the obligee and the public." Li Yang said.

  The Paper noted that the court of second instance also rejected the appellant’s request for apology. "There is no evidence that his behavior has had a bad influence on the reputation of the copyright owner of the above works. As far as unfair competition is concerned, Richard’s unfair competition will indeed lead to public confusion, but the infringement is not serious enough to make an apology, and publishing a statement is enough to eliminate the adverse effects. " The judgment is written.

A reliable interpretation of zhenai’s marriage matchmaker: co-production of love The Secret Behind, soul fit is the key.

With the progress of society and the change of ideas, more and more people begin to choose blind date to find their other half. In this fast-paced era, zhenai blind date platform has become the first choice for many single young people. For blind date, many people have a common expectation, that is, to find a partner who fits their soul. In this process, the professional interpretation of zhenai matchmaker played a vital role.

What is soul fit? Soul fit not only refers to the attraction of two people in appearance or the coincidence of interests and hobbies, but more importantly, the two sides have a high degree of fit in emotion, values and ways of thinking. This fit makes it easier for both sides to understand and trust each other, thus establishing a deep emotional connection.

Zhenai matchmaker plays an important role in blind date in zhenai. Through professional interpretation and analysis, they help single young people find a partner who fits their soul more accurately. They will give the most appropriate suggestions and recommendations by analyzing the personality characteristics, living habits and hobbies of both parties.

At the same time, zhenai blind date platform also improves the success rate through systematic matching algorithm. This algorithm will recommend the most suitable potential partner for members according to their personal information, mate selection requirements and other reference factors. In this way, zhenai provides more opportunities for single young people to find suitable partners.

So, is zhenai reliable? According to statistics, zhenai has helped thousands of single young people find suitable partners successfully. This also proves the reliability and credibility of the blind date platform in zhenai. Through professional service and strict audit, zhenai ensures the authenticity and safety of every member.

In the process of zhenai’s marriage, the change of ideas is also an important factor. In the past, many people paid more attention to appearance and external conditions in blind date, but ignored the fit of soul. Now, more and more people begin to attach importance to the harmony of souls. They hope to find a partner who can understand and support each other and walk through every stage of life together.

The existence and development of blind date platform in zhenai provides more choices and opportunities for single young people to find suitable partners. Through blind date, they can get to know each other more comprehensively and communicate in an open environment. Such communication and getting along with each other will lay a good foundation for them and lead them to a happy married life.

In a word, the love in tune is inseparable from the deep fit of the soul. In the process of blind date in zhenai, soul fit has become the most important consideration. Through the professional interpretation of zhenai matchmaker and the matching algorithm of blind date platform, single young people can find their soul-compatible partners more accurately. The reliability and credibility of the blind date platform in zhenai have been recognized by the majority of single young people. Let’s embrace the changes of this era, believe in the power of zhenai, find a suitable partner and move towards a happy life.

Reporting/feedback

Analysis of the whole chain of private domain operation in beauty industry

With the in-depth development and expansion of channels, beauty consumer groups promote the rapid development of beauty industry, and multiple factors affect the development of beauty industry. How should the beauty industry seize the private dividend and promote its better development? The author summarizes some methods, hoping to help you.

With the diversification and in-depth development of sales channels, the consumer groups of beauty brands continue to expand, and multiple factors jointly promote the sustained and rapid development of the beauty industry. As a beauty brand with the highest degree of private domain matching, how to seize the private domain development dividend, break through the growth bottleneck and realize rapid growth?

Now, the beauty industry faces many problems and challenges in private domain operation. Merchants will face three stages in the process of private domain operation: construction stage, growth stage and maturity stage, and each stage will encounter relatively core problems.

First of all, during the construction period, there is a lack of standard operating tools and operating methodology.

Brand is in the exploration period of private domain construction, and it is in the acceptance and learning stage for concepts such as applet, community operation and data management. Secondly, there are many kinds of private domain tools in the market, and merchants are dazzled when choosing, so it is difficult to choose tools that suit their own brands.

Secondly, in the growth period, private domain operations are separated from each other, making it difficult to form a benign closed loop.

Brand private domain has many contacts, such as small program mall, enterprise micro, community, offline shopping guide and store mall, but they can’t get through and cooperate effectively.

Finally, in the mature period, there is a bottleneck in the stock operation, and it is difficult to tap the effective increment.

The brand has successfully accumulated some effective experience, but with the decline of incremental dividends, the traffic is gradually lacking, and the "extensive operation" has a growth bottleneck.

Turning to the current private domain development trend of the beauty industry, it mainly presents the following points:

According to the data compiled by EROMONITOR Prospective Industry Research Institute, among the changes in the proportion of major sales channels in China cosmetics industry (unit%) from 2015 to 2021, the proportion of e-commerce channels has increased rapidly year by year.

In the penetration rate of Tmall TOP100 beauty brand applet mall, 79% of beauty brands have their own applet malls.

Several well-known brands: Maybelline gradually withdrew from the Shangchao department store channel in 2018, only retaining brand boutiques and developing in parallel with online channels; In August, 2020, Vichy built the first O+O (online and offline integration channel) operation center in China. After consumers completed skin testing and product trial in the store, they placed orders in small programs. All major beauty brands in the industry began to increase their efforts to lay out online channels in 2020.

It can be seen that the brand is not only trying a new integration of online and offline, but also trying to expand more attempts including private domain.

According to the brand database data of Quest Mobile Truth Brand in September, 2021, compared with typical consumer industries such as food and beverage, household appliances, mother and baby, the scale of private users in the beauty industry after weight reduction still ranks first.

In the investigation of Tmall Top100 beauty brands in the growth black box in 2020, we can see that there are over 20% beauty brands, and their private domain sales account for nearly 25% of the total e-commerce volume (the proportion of private domain sales of beauty = private domain sales/omni-channel sales of e-commerce).

Therefore, beauty brands should pay attention to the development of private domain while developing their business, and at the same time pay attention to the potential and opportunities of customers’ deep exploration.

In fact, the brand private domain is not an additional single sales channel, but a secondary undertaking of the brand’s existing global channel passenger flow and advertising traffic. On the basis of not raising the marketing cost, it can effectively undertake the brand global channels and users reached by advertisements, and realize the precipitation and long-term transformation of user assets and brand data assets.

In the initial stage, the private domain investment of the brand is small, and the input-output is not obvious. With the introduction of drainage and fission, the scale of private domain grows rapidly and its complexity increases. At this time, the brand is exploring a suitable private domain model, and the net income (output MINUS input) presents a high negative value.

However, with the maturity of brand private domain operation, the scale of private domain has entered a stable period, the cost of innovation and operation has begun to decrease, and the customer repurchase rate (the average monthly repurchase rate in the beauty industry is 10-15%) and LTV(life time value Life Cycle Value) are also increasing. The net income is gradually improved, moving towards breakeven and creating long-term compound interest.

Therefore, by settling the private domain of brands, brands can get higher profits, and users can also get a more direct and better shopping experience.

With the development of private domain operation in beauty industry, six typical private domain operation models can be sorted out.

1. Multi-positioning promotion type: a number of small programs with different positioning, with sales promotion as the main operating mode.

Representative brands: Perfect Diary, Polaiya, Ou Shiman, etc.

Taking Perfect Diary as an example, the brand has 20+ WeChat official account with different positioning and 10+ small program malls with different positioning, which cooperate with the daily member day +bigday activities to achieve continuous promotion and transformation.

Representative brands: Lin Qingxuan, herborist and Estee Lauder.

Take Lin Qingxuan as an example, get through every contact of WeChat Ecology to drain the live broadcast room and insist on daily broadcast. By constantly trying various links and ways to transform live drainage, we found the most suitable mode for Lin Qingxuan. Moreover, the store shopping guide resources are fully mobilized, and the 3000+ store community shares the live video number.

Representative brands: Guanxia, Huaxizi, HFP, etc.

Seize the beauty component party as the core user of the brand, constantly polish the content of WeChat official account, and finally achieve the reading volume of 600,000-100,000 articles. At the same time, the brand community is operated in the applet, and users are guided to participate in sharing through official topics and activities.

Pay attention to the brand experience of users in the private domain, and guide users to complete the continuous punching of the first purchase and cultivate the habit of re-purchase through the combination boxing of exclusive gifts for newcomers, members’ trial use, sign-in courtesy (customized periphery) and limited spike by members.

Representative brands: shanghai jahwa, etc.

From the offline ordering mode to the online cloud store ordering, the efficiency of goods circulation has been greatly improved; And through policy planning, training and teaching, we will make every effort to build a benchmark store, effectively improve the sales of dealers’ cloud stores, realize the annual sales rate in ninety-seven percent, and at the same time, the headquarters will empower dealers to operate cloud stores and transform live broadcasts.

Representative brands: Sephora, Afu and so on.

Taking Sephora as an example, the SmartBA project was launched in June 2020, which systematically promoted BA from top to bottom. Through corporate WeChat, consumers are guided to enter the private domain of brands, and every "beauty consultant" is empowered by numbers. With their professionalism and aesthetic vision, they will continue to provide consumers with professional 1V1 personalized services and online extension services in the private domain community, which will eventually drive online and offline business growth.

6. Feedback to the public domain: the mall not only carries the purpose of sales transformation, but also uses user research and data analysis to guide product development in the opposite direction.

Representative brands: L ‘Oré al, Elizabeth, Ya Dun, etc.

Taking L ‘Oré al as an example, in 2018, it has started to build technical applications such as SCRM and CDP. The brand uses the accumulated data for user value analysis, and adapts and develops products according to different people and regions. L ‘Oré al is the first brand in the industry to achieve C2B innovation. It took 59 days to tap the demands of thousands of consumers aged 18-30 for "ideal cream", and quickly put into research and development and launched a zero-point cream, which sold 100,000 pieces on the day of listing.

Self-test operation mode interactive test

First of all, if you are a newly created beauty brand or want to try to upgrade the brand and expand the beauty private domain business, then the first step is to think about the private domain organizational structure and operation team building.

Regarding the organizational structure of private domain and the construction of operation team, there are generally the following four modes. Brand merchants can choose which organizational structure to build according to the comprehensive evaluation of the advantages and disadvantages of each model.

Secondly, when preparing for private domain operation after the team is formed, it is necessary to consider the whole link process from traffic to retention and then to sales.

The first step is to plant grass in the commons. Establish brand awareness in the public domain through explosive products, and then conduct global drainage to the private domain through e-commerce/live broadcast, store activities /BA live code, and small red book planting.

The second step is to raise grass in private areas. In the private domain, we will deepen users’ three-dimensional cognition and preference for the brand through various operating means such as enterprise micro-customer service, WeChat official account, community and video number.

The third step is to pull weeds in private areas. Finally, private domain can be realized through mall+live broadcast+member marketing.

What needs to be emphasized here is that the beauty industry has a very typical marketing model: live broadcast with goods. This interactive marketing model with goods is a growth weapon for beauty businesses. According to C2CC Media’s "Private Domain Operation & Status of Beauty Live E-commerce", 70.9% of beauty companies have chosen live broadcast to bring goods.

With the advent of the "self-broadcasting era" of merchants, the live broadcast of video number based on WeChat ecology combined with enterprise WeChat can break the traditional live broadcast barrier and connect the live broadcast with community, WeChat official account, applets and other links in series. In the whole process before, during and after the live broadcast, a complete closed-loop transaction of drainage-conversion-repurchase is constructed to carry out refined operation, thus helping beauty brands to sell goods in private domain and realize sales growth.

Taking the live broadcast of "Lin Qingxuan" private domain video number as an example, with the help of video number operation+mall operation+community operation+advertising operation, the GMV of the live broadcast increased by 570% in four months. The highlights of its live broadcast operation are as follows:

With the help of friends’ circle advertising, the live broadcast is drained, and the big data orientation ability of WeChat advertising is used to lock the brand target customers, effectively shortening the grass planting path and introducing traffic to the live broadcast room.

Fully mobilize Lin Qingxuan’s shopping guide resources, and warm up the live broadcast room by sending skin care knowledge, giving coupons by interactive question and answer, and interacting with red envelopes.

In the live broadcast, on the one hand, by setting up an order lottery activity, the interaction enthusiasm of users in the live broadcast room is enhanced, and the length of stay of users in the live broadcast room is increased; In addition, in the product selection strategy, focus on mature female customers aged 30 -50, and cooperate with drainage products to comprehensively improve GMV.

With the higher offline costs and the fading of the e-commerce dividend period, the beauty industry has moved from "flow" to "retention". For the beauty industry where quality and experience are paramount, private domain operation plays a vital role in the brand omni-channel strategy. It is the key to improve the performance growth to realize the refined operation of users and enhance the loyalty of users through the layout of private domains.

Based on the increasingly mature and diversified private domain gameplay, beauty brands can control traffic, user assets and transactions in "private land", maximize the full-time global advantages of public-private domain linkage, and finally promote the brand and benefit with a complete and efficient private domain marketing closed loop.

This article was originally published by @ Xiao Y’s operating notes. Everyone is a product manager. Reprinting is prohibited without permission.

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How hard are the eight invisible rich people in the entertainment circle? I live in the quadrangle next to the Forbidden City, and Wang Sicong calls me brother.

Wen Miao Xiao Zhu Rui Qi

Editor, Pig Ruiqi

As we all know, there are entertainment circlesA circle where money and people get togetherIt is also a place where many people want to squeeze in.

The life of the rich is hard for ordinary people to imagine. Today, we will take stock of the entertainment circle.Top ten invisible rich peopleUsually it’s not obvious, but in fact it’s rich enough to subvert your imagination and live in the quadrangle next to the Forbidden City.Wang Sicong will shout elder brother when he sees it.

So, how hard are these people? Who are these bosses respectively?Let’s see if there’s your idol in here.

Chun WuBorn in Brunei, the family isOne of the top ten wealthy families in Brunei, and also made friends with the royal family in Brunei.It has a very high status in China, and Chun Wu is even called by insiders."Prince Brunei"In fact, he is not the real prince of the royal family, but he is also very powerful.

Chun Wu’s childhood photos

Chun Wu, who grew up with a golden spoon, also had no choice.live in cloverInstead, I decided to make a career by my own efforts.

So when she grew up, Chun Wu stepped into the entertainment circle with her dreams, and through her years of efforts, she became a smash hit new generation idol., amazing the youth of a generation.

Chun Wu luxury house

Now 43-year-old Chun Wu seems to be"frozen age"In general, it still maintains the appearance of not losing small fresh meat.

Although he has faded out of the entertainment circle now, he is still living an ordinary life every day with a well-off family.beyond imaginationThe rich life.

Chun Wu luxury house

Some time ago, Chun Wu also exposed his own Brunei mansion on the social platform, covering an area.More than 1000 square metersIt’s as gorgeous as a palace, not to mention a luxury car, which has more clothes than our wardrobe.

Chun Wu luxury house

Yu-Ching Fei

Maybe everyone didn’t think that our little brother Yu-Ching Fei is also one.invisible richHe also has a little-known nickname, that is"Store King".

Yu-Ching Fei

First of all, he has earned a lot of money from his years of fighting in the entertainment circle. He used all this money to invest in real estate, almost where the performance went.Buy the house wherever you want.

Over the years, he has owned countless properties, and Yu-Ching Fei often does some charitable activities with the money earned from these properties.

Yu-Ching Fei

Hito

You can tell from here, Du Haitao.It’s definitely not as simple as it seems.

According to reports, in addition to his first-class hosting skills, Du Haitao has also invested in many commercial fields and they have all been very successful. The chain store real estate he runs alone has already been.Worth hundreds of millions.

Du Haitao and Shen Mengchen.

Rank of writers’ rich list

After writing novels and earning a lot of money, he began to switch to directing. He directed.Tiny timesThe series has successfully won billions of box office.

Jing M.Guo and the Little Age Actresses.

There is an overbearing president living in luxury in the play.Gongming, is a role modeled on himself. Even Yang Mi once could not help but say.Jing M.Guo’s life turned her imagination upside down.

Jing M.Guo

Jing M.Guo is also a business tycoon with six companies under his name.Former site of Wang Jingwei’s Fourth Aunt TaiI also bought a townhouse worth hundreds of millions. It is no wonder that Da Power can’t help but vomit, which simply subverts the imagination of ordinary people.

Jing M.Guo

Hu Bing

Not only acting and singing, Hu Bing is also a professional model withPerfect figure, tough guy imageHe has also successfully gone international, and his income is naturally no less than that of domestic artists and stars.

Hu Bing

In 15 years, Hu Bing once showed his cloakroom in a Japanese variety show, and the total value of clothes and accessories in his cloakroom actually exceeded.4 billion yen (200 million RMB)The degree of luxury is staggering.

Later, Hu Bing also introduced his watch collected for ten years in the program. This watch is still a customized version, which is inlaid with diamonds."HB" (Hu Bing)The English letters of the words are worth about 30 million yen (1.5 million RMB).

Ten years ago, in 2005, 1.5 million watches were bought as soon as they were bought. I have to say, it really is.be full of dashAh.

Kwok-Hing Choi

Cai Guoqing likes China traditional culture and loves to collect.Antiques, antiquesWait.

There is a special place for these antiques in his home. No matter what kind of antiques, there are almost all of them here.

Kwok-Hing Choi

Even friends who have been to Cai Guoqing’s home say that this is not a home, it is a complete one.Small "Forbidden City"!

Exhibition of jadeite products collected in Cai Guoqing.

Once he showed off his antique collection on a variety show, and at that time he took out a small handleless wine cup, which was valuable after appraisal.1.8 million.

Cai Guoqing’s small wine cup is worth 1.8 million.

It is hard to imagine the total value of the "Little Forbidden City" filled with various collections.

In addition, because I love China culture, Cai Guoqing’s travel car is also ours.Domestic Light Red Flag H9, only the price.400 thousandAbout.

Kwok-Hing Choi

Not only is her temperament elegant, but her hobbies are also so elegant. She really is a woman.A low-key invisible rich man.

Ren Quan plays Gongsun Ce.

Ren Quan’s impression on many people may still stay in the young Bao Qingtian.gongsun ceOn the body, I don’t know that he has already lived a super-rich life when he quit the entertainment circle.

In 1993, Ren Quan was admitted to Shanghai Theatre Academy, where he met his fellow villagers.Li Bingbing,Since then, the two have forged a profound friendship.

Li Bingbing issued a document for Ren Quan’s birthday celebration.

When I first graduated, there was no drama to shoot, and I was hungry all day long. In order to have a stable income, Ren Quan took 60,000 yuan (of which 40,000 was borrowed from Li Bingbing) and started to do business. At that time, I found that many students loved Sichuan food, so I opened one not far from the school.Spicy fish restaurant.

Ren quan kai de restaurant

With the growing business, Ren Quan’s investment projects are becoming more and more extensive, and it has also becomeThe owner of Jiaren fashion magazineAt that time, many stars wanted to break their heads and board.Jia renCover, but Ren Quan thought of the first cover candidate is Li Bingbing.

Ren Quan

Now Ren Quan has a wide range of fields from catering to real estate to beauty.More than 40 enterprisesThe actual control of, at the same time, he is stillOne of the shareholders behind Huayi BrothersThe value can be imagined.

chengru li

The first thing that many people think of when they see him isSix groups of major crimesIn addition to actors,Li chengruAnd this"Poisonous tongue"Said, once on the show also publicly Jing M.Guo, some people say that may be the program group to pay, make the program effect.

If it’s another star, I believe it. If it’s Li Chengru,I really don’t need this money.

As early as the last century, when many families in our country were still riding bicycles, people had already driven Mercedes-Benz cars, and according to early interviews,Li Chengru’s home is next to the Forbidden City.It’s less than ten minutes’ walk.

andThe 1990sAt that time, Li Chengru also opened a shopping mall in the most prosperous area of Beijing, earning as much as 500 thousand to 600 thousand a day.The annual income is hundreds of millions.

You know, it was the 1990 s, and many people’s wages were generally one or two hundred a month, and three or five hundred were considered high wages.

Li Chengru also said in the interview that he was in the past.A pair of socks costs hundreds of dollars to cover the average person’s monthly salary.A coat costs tens of thousands of yuan.

At that time, everyone who could get 10 thousand yuan at home belonged to ten thousand households with a very good life, while Li Chengru needed tens of thousands of clothes in the 1990 s. .

Li chengru

Although he was later worth hundreds of millions because of his investment failure.Lost everything.

But the thin camel is always bigger than the horse, and a set of quadrangles in Li Chengru’s house next to the Forbidden City are priceless, even you.Money can’t buy it.

Li Chengru’s quadrangle

Before he became an actor, he had actually accumulated enough wealth, and acting was only one of his hobbies. If we say that Li Chengru received money from the program group to pay homage to Jing M.Guo,Do you still believe it?

Li Chengru’s quadrangle

Warriors! West Ham fans singled out dozens of football hooligans to protect their stands.

On May 20th, Beijing time, the British media "Mirror" reported that Fonal, who scored the goal, was not the only Hammer hero on the night when West Ham advanced to the UEFA final. Because after the game, the West Ham fans who played away from home were attacked by the fans of the home team, and then a fan bravely fought with dozens of extreme fans to protect his own fans.

That night, Fonal scored a winner in the 94th minute of the game, helping the Hammers win 1-0 away, with a total score of 3-1 to advance to the UEFA final, which is also their entry into the European final after 47 years. However, due to the ugly incident in the stadium, the celebration of the team was interrupted, and friends and family members of West Ham United players also became the targets of extreme fans in Alkmar.

Previously, the railing separating the fans of the two teams was removed, and those extreme fans dressed in black and black hats attacked the visiting fans, but West Ham fans would never sit idly by. In fact, a fan bravely repelled dozens of football hooligans and protected his fans. There is a photo circulating on social media, in which a man named "Knollsy" stands at the forefront of the conflict, trying to stop extremists who want to attack visiting fans, and he protects the weaker fans behind him. Although his coat was torn by his opponent, he did not hesitate to confront his opponent wearing a balaclava hat.

Another man in the crowd was very appreciative of these brave moves. He posted a photo on social media with the caption: "Knollsy, a legend. Stopped the home fans from attacking the players’ families. Give him a final ticket. "

Many Dutch fans also praised Knollsy as a hero, and felt contempt for the behavior of extreme fans in Alkmar. He wrote in social media: "I am ashamed of the unbearable attacks of Alkmar fans. What they have done is disgusting."

Other fans also praised Knollsy’s selfless behavior and "paid tribute to him". In fact, Knollsy was known to West Ham United as early as 2021, when he was struggling with illness. Then West Ham United player Rice posted a video on social media and said, "I just want to extend my best wishes to you and everyone in West Ham. We are all fighting for you, man."

In the clash on Thursday night, many West Ham players also wanted to take part because they wanted to protect their families and friends. UEFA has confirmed that disciplinary action will be taken against Alkmar and his fans after the full report is released.