Hot sales? AITO asks the world for more than 40,000 new M7 orders

Hot sales? AITO asks the world for more than 40,000 new M7 orders

On October 5, 2023, AITO announced that the new M7 has accumulated more than 40,000 orders, which means that customers have paid a non-refundable reservation deposit.

Before that, on September 12, 2023, AITO officially released the new M7 and announced its price.

The new M7 is available in two versions, five and six seats, priced between 249,800 yuan and 329,800 yuan. The price range is comparable to the mid-size SUV of the same brand, the M5, and the new M7 is 70,000 yuan cheaper than the previous version. Compared with the January M7 after the price reduction, it is also reduced by 40,000 yuan.

In addition to that, the independent launch of the new M7 is the first time since the establishment of the brand.

In the past, models including the M5 and M5 EV were released at Huawei’s new product launch. However, this time the company chose to release the new M7 independently, which may reflect the internal reflection and change of attitude towards the automotive business of Huawei, and also a reflection of the AITO brand after the end point market sales decline.

As a brand launched by Cyrus in cooperation with Huawei, the product advantages of the AITO series are mainly reflected in intelligent driving and cockpit capabilities. Specifically, the new M7 has added a lidar and is equipped with the HUAWEI ADS 2.0 advanced intelligent driving system, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps.

At the same time, Yu Chengdong said at the press conference that the new M7 is equipped with the HUAWEI ADS 2.0 advanced intelligent driving system, which is expected to be able to achieve high-speed and urban advanced intelligent driving without relying on high-precision maps in December. Urban Intelligent Driving Pilot Assistance (Urban NCA) will realize a nationwide experience. At the same time, the new M7 vehicle is equipped with 27 sensing hardware, combined with a high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, to achieve full-scene and all-weather perception of dynamic and static objects (including special-shaped objects).

On October 1st, AITO officially announced the order status of the new M7.

According to the official, since the launch of the new M7 on September 12, the daily average order of the new M7 has exceeded 1,500 vehicles, and the total order of the whole September has reached 30,000 vehicles. The latest data shows that as of October 5, the cumulative order of the new M7 has exceeded 40,000 vehicles, which means that the daily order volume is about 2,000 vehicles.

During the National Day, the sales of the new M7 were more hot than ever. However, on October 1st, domestic new power automobile companies generally announced their delivery figures, but AITO chose to remain silent again.

According to the data, the cumulative sales of Li Auto in the first three quarters reached 244,200 vehicles, and their annual sales target was 300,000 vehicles, with a completion rate of 80%. This makes Li Auto the company with the highest delivery target achievement rate among emerging forces.

In addition, the annual sales target of Extreme Krypton is 140,000 units, with a completion rate of 54% in the first three quarters. However, the completion rate of other models is below 50%. In the face of intense market competition, it is expected to be difficult to achieve the sales target.

With the launch of the new M7 by AITO, it may change its low-profile situation.

In addition, it is worth mentioning that in the fourth quarter, AITO also plans to launch a new model called M9. Yu Chengdong announced at Huawei’s autumn all-scene new product launch on September 25 that the M9 will be released in December.

From the product positioning point of view, the Q Jie M9 will directly compete with the ideal L9. According to the information disclosed by MIIT, the Q Jie M9 will provide two power options: extended range and pure electric, with a body size of 5230/1999/1800mm and a wheelbase of 3110mm. Positioned as a full-size SUV, the car will face direct competition with the ideal L9.

It is understood that Huawei’s latest smart car full set of technical solutions will be applied to the M9, including HUAWEI x HUD AR-HUD, HUAWEI xPixel, HUAWEI xScene light field screen and the latest HarmonyOS 4. Interestingly, Yu Chengdong once said: "The M9 is not only the best SUV in the 10 million, but also the most powerful SUV on the road."

National car: Can you achieve a far-reaching lead?

It is worth our attention that as Huawei cooperates with more and more automakers, the "Hua" element of the brand is gradually being diluted. How will it deal with this challenge in the future?

In addition, the pricing of this model of Wenjie M9 has not yet been determined. If its pricing directly refers to the ideal L9, then as a product in cooperation with Huawei, Wenjie M9 may become a hot-selling model. However, considering the current market trends and the influence of AITO in the domestic market, it is not a simple task to directly replace the ideal L9, and it remains to be seen whether it can achieve leadership.

Of course, the final outcome will be determined by the market and consumer choices. Let’s wait and see.


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