标签归档 西安耍耍

Zray won the Best Performance Award for Newcomer of the Year, Bai Bing and Weng Hongxiu Xiang Shoulder.

Movie Network News (Text/Diao Zongruitu/Han Huawei) On the evening of March 23rd, the second China Huading Awards Ceremony was held in Beijing. Nearly 100 celebrities from all walks of life, including Zhang Yimou, Song Zu Ying, Tang Guoqiang and Bai Yansong, were all dressed up to attend, which was a star-studded event. Twenty-five champion trophies called "People’s Word of Mouth Award" were also awarded in the evening.

China Newcomer of the Year Best Performance Actor Zray

Zray received the award.

Wang Baoqiang, the first in the public image survey of new actors in China.

New forces in Wang Baoqiang and Zray compete for favor.

At the ceremony, Wang Baoqiang was not the first one to arrive, but the first star to walk on the podium. Although after a series of role polishing, Wang Baoqiang is no longer a newcomer in the circle, when he received the award of the best public image of China’s new actor, Wang Baoqiang showed a straightforward smile. He said that he would continue to work hard. "Be a good person and do things well." The other newcomer award went to Zray, a little actor who was deeply loved by the audience because of his performances in TV dramas such as "Family with Children". With his naughty, bold, confident and witty personality advantages, he won the "Best Performance Actor of the Year in China" award. When delivering his acceptance speech, he also confidently said, "Strive for more awards to encourage me." At present, this post-90s actor is accumulating his own strength in singing, dancing and acting.

Tang Guoqiang

Tang Guoqiang said that if you want to play a good show, you should eat lunch boxes.

Compared with the naivety of Wang Baoqiang and Zray, the face of China veteran movie star Tang Guoqiang is full of boldness and atmosphere. For the honor of the best public image of China film and television actors given by the audience, Tang Guoqiang said indifferently: "I played some big people, as if standing in a very high position, but it’s not that I am tall, it’s that those people are tall, and I stand tall on the shoulders of giants." In addition, "eat more than 200 boxes of lunch a year and go to places that few people have experienced." It has also become the key to shooting men’s works in his heart. Tang Guoqiang also smiled and said, "If possible, I want to do it again."

Sun Honglei expressed emotion on the stage.

Sun Honglei became heartless under the stage.

Sun Honglei’s students on the stage feel that the audience has become ruthless

In terms of film performance of the year, Mei Lanfang, directed by Chen Kaige, edged out You Are the One and Painted Skin, winning the audience’s favorite. However, Chen Kaige was busy with the promotion of the film in South Korea, and was unable to attend the scene in person, so he specially recorded a VCR to thank the audience. That night, Sun Honglei, who accepted the award on his behalf, said in his speech: "There are still many unknown staff members in the crew of Mei Lanfang. This honor is given to all of them. Thank you to all those who gave us advice. Thank you."

In addition, Sun Honglei personally won the award of "China Public’s Best Performer’s Annual Satisfaction", and Sun Honglei couldn’t hide his excitement after receiving the trophy. He explained how it was not easy for him to enter the mainstream line of sight from a Chinese opera listener. And firmly said, "I have grown up and matured, and I should have a sense of mission." When the reporters at the scene wanted to interview him, Sun Honglei was expressionless and left in a hurry under the escort of security guards.

Song Zu Ying and Zhang Yimou presented awards to Liu Yan.

Zhang Yimou’s outstanding achievements were besieged by reporters.

Among all the guests present at the event, Zhang Yimou, who was halfway through, undoubtedly became the focus of attention. At the event site, he not only awarded the award of "Best Dancing Actress of the Year in China" together with Song Zu Ying, but also won the title of "China’s Most Outstanding Achievement of the Year" together with Song Zu Ying.

Facing Liu Yan in a wheelchair, Zhang Yimou gave the highest praise. He said, "The first person I need to be grateful for is Liu Yan. She dedicated everything to the opening ceremony of the Olympic Games. She is a hero. The price she paid for the opening ceremony is unmatched by everyone. Even under the cheers of the opening ceremony, her voice has always been in my heart. "

When talking about the awards he won, Zhang Yimou was very low-key. He said frankly, "First of all, I want to thank my team. It is the painstaking efforts of countless people. Perhaps for me, the Olympic Games was only once in China, but it left an infinite memory. I want to thank the Olympics, because the Olympics are great and the people of China are great. I just did my job. " Zhang Yimou’s remarks also made the whole scene applause.

Since Zhang Yimou has rarely appeared in public since the Olympic Games, and the news that he will start shooting a new play is endless during this period, when Zhang Yimou walked out of the award ceremony, he naturally became the target of media criticism. However, he laughed and ran and jumped to escape the interception of swarms, and almost fell down the stairs. Its "national treasure" charm is beyond doubt.

More wonderful pictures on the next page!

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Is Tesla FSD "Catfish" about to enter China? Set a high-level intelligence to drive PPA head-on

Tesla FSD will enter China, can domestic car companies still fight? According to media reports, "Chen Kele, deputy director of the Intelligent Manufacturing Promotion Department of Shanghai Economic and Information Committee, said that in the next stage, Shanghai will further deepen its cooperation with Tesla, promote the layout of functional sectors such as autonomous driving and robots in Shanghai, and jointly build a technology industry cluster with core technological advantages and facing the global market."

This news has also been interpreted by the outside world as a signal that Tesla FSD is about to enter the China market. If so, then an overseas "catfish" is finally coming.

Tesla has been deeply involved in the field of autonomous driving for a long time, but can the late FSD still penetrate the smart car market in China? After all, during the absence of Tesla FSD, intelligent driving, including Tucki NGP, Huawei NCA, and even Jidu PPA, a company known as "automobile robot", has been accelerated, and China’s wisdom has changed.

The competition is raging, and the domestic intellectual drive is "anti-"roll"Tesla

Tesla is not only the leader of new energy vehicles, but also the promoter of autonomous driving. Since the release of Autopilot in 2014, Tesla’s assisted driving system has become a pioneer in assisted driving worldwide with its leading landing, rich functions and continuous OTA upgrade. When it comes to smart driving, Tesla is second to none.

However, times have changed. Standing in the smart car market in 2023, in the face of the fully blossoming domestic intelligent driving system, Tesla not only no longer occupies an overwhelming advantage, but even has the impression of being overtaken.

At present, almost all domestic smart cars already have very mature intelligent driving functions in high-speed and parking scenes, and are making efforts to assist driving in urban scenes.

For example, when Tucki launched Xmart OS 4.2 in March, it simultaneously released the first-stage capabilities of XNGP, and many of its models can open point-to-point city NGP (Intelligent Navigation Assisted Driving) in Shanghai’s high-precision map coverage area. In April, Huawei released the HUAWEI ADS 2.0 system. In the third quarter of this year, the urban NCA will realize the landing of 15 cities without maps, and in the fourth quarter, 30 cities without maps will be added.

When the limited edition of ROBO-01 lunar exploration was released in October last year, Jidu released the point-to-point navigation assistance PPA simultaneously. According to the official introduction, Jidu PPA has the high-level intelligent driving ability of "multi-domain integration" in high-speed domain, urban domain and parking domain. When ROBO-01 is delivered, the available scene coverage of PPA will reach the leading position in China. The proportion of cities in the scene of users using cars is much higher than that of high-speed and parking, so the "multi-domain integration" of PPA is the only way for high-level intelligent driving.

In addition, car companies such as Ideality, Weilai and even the Great Wall (mainly relying on its subsidiary) have similar promotion plans for urban intelligent driving.

It can be seen that Tesla, which once dominated, is full of uncertainty in the face of the competition in China’s smart driving market in 2023.

The competitive advantage of domestic intelligent driving is not only reflected in the localization of better understanding of China road conditions, but also in the leading hardware configuration. Take Tucki Expressway NGP as an example. By the end of August 2022, its accumulated mileage has reached 36.9 million kilometers. The concentration is backed by the technical empowerment of Baidu Apollo, which is not only the L4-level automatic driving ability, but also accumulated more than 50 million kilometers of test mileage. Complex "China characteristics" such as ghost probe, jam, and take-away riders all form a strong data advantage, which makes domestic intelligent drivers better understand the driving habits of China car owners and better adapt to the complex road conditions in China.

The hardware foundation determines the function of the upper software, and the domestic intelligent driver has been "armed to the teeth", and there are many volumes to be rolled. Among the representative brands of domestic smart driving, 500+TOPS computing power, 30+ sensors and laser radar are all embarrassed to take out their hands without being paired. For example, Aouita 11 is equipped with three lidar, Weilai ET7 and four Orin to pull the computing power to 1016TOPS. In addition to dual Orin X+ dual lidar, Qualcomm 8295 chip is the first to be equipped with the image convergence.

In addition to the efforts in configuration and function, the domestic intelligent driver has made multiple redundancies in safety. For example, two sets of automatic driving system perception schemes of "vision+laser radar" are applied in Jiji, which can work independently and be a safe backup for each other. In addition, the convergence has also achieved "cabin-driving integration". When the intelligent cabin domain control is extremely ineffective, the intelligent cabin domain control can take over the driving task, realize safe parking, and fully ensure the safety of intelligent driving. In addition to technology, it is the efforts made by China’s high-priced smart driving products in the popularization of science and technology.

Domestic intellectual driving technology equality,It is by no means a toy for a few people.

It must be said that Tesla’s software payment model has not only changed the business model of the traditional automobile industry, but has also been imitated by major manufacturers. However, Tesla FSD’s subscription price of 64,000 yuan is really not cheap.

The high price has discouraged many users. According to previous data, the opening rate of Tesla FSD in China is 1%-2%, and the opening rate in the global market is only about 11%, and it continues to decline. Moreover, at present, the domestic FSD is not a "complete body", which can be said to be a "castrated version" function.

Musk is also aware of this problem. In May this year, he released the news on his Twitter. Tesla will plan to provide all car owners in North America with a free one-month FSD fully automatic driving experience package, provided that the FSD is highly smooth and safe.

In fact, smart cars in China have also formed a relatively mature software payment ecology, and various optional packages for cockpit, software services and smart driving are extremely rich. At the same time, local smart car companies are also exploring new ways of playing, bringing leading functions to more users with the concept of universal technology.

Just like the limited edition of Jidu ROBO-1 lunar exploration, the official gave away many user rights and interests including high-level intelligent driving, charging and recharging, vehicle warranty, three-electricity warranty and so on for the users of lunar exploration, and they enjoyed it for life. Among them, the value of high-level intelligent driving is not less than 60,000 yuan, and it has achieved the first "following people but not following cars" mode in the industry, and you can continue to enjoy this right even if you change cars.

Xia Yiping, CEO of Jidu, even publicly stated that intelligence is standard in all departments, from the entry version to the high version, including laser radar and 35.6-inch integrated bottle. This move is tantamount to directly opening a new stage of high-level intellectual driving for science and technology inclusiveness in the domestic market.

In April this year, Ideality quickly followed suit, announcing that NOA software and services in the ideal AD Max 3.0 city will be free for life, and every AD Max user will upgrade the NOA in the AD Max 3.0 city and NOA at high speed for free.

The technology popularization of domestic smart cars is not the "backstab" of Tesla model, because technology should be popularized on a large scale instead of being lofty. With the hardware configuration and intelligent scheme of the centralized ROBO-01, there is no complicated "high-low matching" distinction. This uncomplicated and unconventional mode is not only completely different from other new domestic forces, but also a localized continuation of Tesla’s minimalist technology temperament.

Leading intelligent driving technology brings excellent driving experience to more car owners, which is the greatest significance of scientific and technological progress. At the juncture when FSD is about to enter China, a competition between local high-level intelligent driving and "overseas catfish" is also brewing.

In spring, China feels the vigor and vitality of China.

       CCTV News:The breeze blows the green fields and the earth blooms. At the moment, it’s early spring, and plants are sprouting all over the country, making a thriving scene. Next, we will walk into China in Spring and feel the vigor and vitality of China.

       In early spring, the south is full of breezes and flowers. This is Yong ‘an Town, Zigong, Sichuan. At present, thousands of acres of colorful rape flowers here bloom for the second time, putting makeup on the earth. In recent years, Zigong Academy of Agricultural Sciences has cultivated colorful rape suitable for local cultivation through breeding technology. This kind of rape flower has long flowering period, strong fragrance and strong ornamental value, which has promoted the development of local suburban agricultural tourism industry.

       Migratory birds crow and spring flowers bloom. Following the camera, we came to Gaoluo Township, Yuanqu, Shanxi Province. After the temperature rose, thousands of acres of wild peaches here competed to bloom, clusters and strings, which set each other off with the green terraces and strange paths in the mountains, forming a beautiful picture of spring. Tourists come in groups of three and five, follow the flowers, see all the flowers and share the beauty of spring.

       As the weather warms up and the snow melts, more than 400 swans are welcomed by the Daling River in beipiao city, Liaoning Province. They sometimes bend their necks and bow their heads, paddling leisurely; Sometimes it spreads its wings and glides gracefully, just like a dancing fairy. It is understood that the Daling River Basin is an important stopping and foraging place for migratory birds, and about 80,000 migratory birds stop here every year.


    In the Thai hexagrams in the Book of Changes, there is such a message: "Bao Yi, use Feng He, not a distant legacy." "Bao" means gourd, and "Feng River" means crossing the river. It means that the shaved gourd is tied to the body to cross the river so as not to sink to the bottom. This method of crossing the river by hitting water with certain tools reflects that human beings in primitive times have gradually mastered swimming skills. China’s earliest collection of poems and songs, The Book of Songs, also contains a poem describing swimming: "As long as it is deep, the boat will sail. It’s shallow, and it’s a swim. " Take a raft or ferry to the place with deep water, and dive or float to the place with shallow water. It can be seen that people’s swimming skills reached a certain level more than 2500 years ago. As time goes by. People’s skills in water are getting stronger and stronger, and the relationship between swimming and human society is getting closer and closer, and it has been playing an important role in war, production and entertainment.

    Navy Boat Wars and Folk Popularization in the Spring and Autumn Period and Warring States Period

    During the Spring and Autumn Period and the Warring States Period, the southern vassal states established naval divisions one after another, and carried out boat warfare, so swimming became an essential part of sailor training. The art of war "Six Rice Raiders" says, "Those who are skilled, therefore, cross the river in deep water; A strong crossbow leads a long army, so it is also a battle over water. The skill of crossing rivers over deep water is called "strange skill". The book Guanzi also records such a historical material: In order to deal with wuyue’s powerful water army, Qi Huangong built a dam on the river to build a large-scale swimming pool, with a depth of 10 meters, and ordered that "those who can swim will be given a thousand dollars". Trained 50,000 foot soldiers who are good at swimming, and defeated the navy of Yue State. Now hidden in the Palace Museum during the Warring States Period, there is a picture of people and fish swimming together at that time, and their swimming posture is harmonious and natural, similar to the current freestyle posture.

    While being carried out as a military training project, swimming activities have also gained a certain degree of popularity among the people. In Zhuangzi Dasheng, there is a story that reflects the folk swimmers: the water of Luliang falls from the cliff of Baizhang, and the waves in the river are rolling and foaming, and the fish and turtles can’t swim. Confucius once stood on the waterfront of Luliang and saw a man writhing in the water, thinking that he was going to drown, so he made his disciples go with the waves to save him. Unexpectedly, the man suddenly surfaced a hundred paces away, singing loudly and enjoying himself, and inviting him to swim down the shore was better than taking a stroll. Such superb swimming skills show that swimmers have mastered the tricks of swimming and the characteristics of water.

    Swimming Technology in Qin and Han Dynasties

    The swimming technique in swimming also appeared very early in ancient China. After Qin Shihuang wiped out the princes, he began a four-way cruise to show off his literary and political skills and consolidate the unified feudal dynasty. According to Historical Records, when he arrived in southern Shandong today, he was told that a bronze tripod of the Zhou Dynasty was sunk in the Swish River here, so he "prayed for fasting and wanted to leave Surabaya, Zhou Ding". He can’t wait to "make thousands of people have no water to ask for, Fu De". This swimming technique was further developed in the future. Hepu County, a coastal county in the Han Dynasty, was rich in pearls. At that time, swimming technology was adopted to collect pearls in the sea. This kind of water production activity has created conditions for the popularization of water sports.

    After the Qin and Han Dynasties, water sports became increasingly prosperous, and there were many experts in swimming. "Biography of Zhou Chu in the Book of Jin" describes that the warrior was good at swimming around and dared to fight. Once, he "fought the dumpling in the water, and the dumpling sank or floated, and the number of lines was ten miles, and the place (Zhou Chu) was with it. After three days and three nights, he killed the dumpling and returned." Being able to fight with the dragon in the water for three days and three nights shows that its swimming skills have reached a very high level. Dunhuang Mogao Grottoes, located in the northwest of China, have vivid images reflecting social life in various periods. On the top of the flat base at the back of Cave 257, there is a swimming image of the Northern Wei Dynasty. Four athletes swimming in the water, some of them raised their arms high, as if they were paddling at the same time, like the butterfly stroke now; Some hands are pulled back and forth, which is a bit like freestyle today.

    Tide-makers in Song Dynasty

    Tide, water sports. It is a large-scale water activity including swimming. In the Song Dynasty, frolicking activities reached a climax. Wu Zimu recorded the spectacular scene of Wu’s frolic in the waves in Old Wulin: "The tide in Zhejiang is a magnificent view in the world." In this tide of "coming from the next day" and "swallowing the day and the day", "Wu Er is good at swimming, all wearing tattoos and holding ten big colorful flags, rushing forward and catching up, haunting the whale wave Wan Ren, changing himself, but the tail of the flag is slightly wet. "The skill and courage of these frolicters are really admirable. Some literati in the Song Dynasty were shocked to see these performances. When recalling this spectacular scene, Xin Qiji, a poet in the Southern Song Dynasty, left such words: "Wu Er is not afraid of the dragon’s anger, and the storm is flat, watching the red flag fly, jumping straight on the fish, jumping on the waves and dancing." The superb skills of swimmers are on the page.

    Swimming competition started in Han and Wei Dynasties.

    The swimming competition in China began in the Han and Wei Dynasties, when there was already a folk custom of holding a swimming competition on the Dragon Boat Festival. Every time this kind of competition is held, it is very grand and has a large number of participants. During the Tang and Song Dynasties, a large-scale swimming competition was held on the Qiantang River during the Dragon Boat Festival every year, and in line with the folk swimming activities, the royal family also held swimming competitions every year. "History of Song Dynasty. Rites" contains: In March of the third year of Chunhua (992), it was the early spring, and the river was very cold. Song Taizong Zhao Ling inspected the water army in Jinmingchi. He ordered people to throw the silver ou between the blue waves and let the soldiers swim for it. Of course, it won’t be a person to get the silver ou. This kind of swimming with the nature of competition is obviously to encourage the soldiers to practice their water skills.

    Tide-making skills in Ming and Qing Dynasties

    The folk swimming activities in Ming and Qing Dynasties are still represented by "frolicking in the waves" in Qiantang River every August. Whenever the tide is high, local people will carry out various swimming activities, and there are more and more patterns. Huang Zunsu’s "Ode to Watching Tides in Zhejiang" in the Ming Dynasty describes the thrilling scene of hundreds of frolic athletes performing various strange skills in the wild waves in red light clothes. Records of the west lake said that during the frolic activities, more than 100 swimmers held colorful flags, swam to Haimen to meet the huge tide, and then churned in the rolling tide. There are also people who perform "rolling on the wood", "water puppet" and "water acrobatics" on the water, which is a comprehensive skill of swimming and acrobatics. In addition to the watery areas in the south of the Yangtze River, it is the north, and swimming activities are also carried out to a certain extent at this time. At the end of the Qing Dynasty, Guan Kanglin, a native of Nanhai, wrote a poem about Beijingers’ spring swimming in Du Men Zhuzhi Ci, which read: "Swimming has become a new stone pool, and Cao Cao competes to build a red flag. After undressing, the spring waves are cold, and people are still playing with water. " This is about a folk swimming competition, but for this wanderer from the south, he felt itchy when he saw a northerner swimming, and he wanted to have a try. Finally, he gave up because he was afraid of the cold, so he had to watch others swim in the water. In Tashilhunpo Monastery in Shigatse, Tibet, a swimming mural dating back more than 500 years ago is preserved, and its swimmer’s posture of paddling and backstroke is vivid. It seems that even on the Qinghai-Tibet Plateau, which is known as the "roof of the world", people have mastered quite superb swimming skills.

    Swimming as a military training program

    With the development of folk swimming activities, swimming as a military training project has also been paid attention to. For example, Qi Jiguang, a famous anti-Japanese fighter in Ming Dynasty, attached great importance to water warfare, and trained the navy in water sports such as swimming to meet the invading Japanese pirates. Mao Yuanyi’s "Wu Bei Zhi" recorded that the water army of Ming Dynasty was selected from the "Shamin" who was good at swimming, because this "Shamin" grew up on the seashore, was familiar with water, and walked on the ground in the waves. In the battle of coastal soldiers and civilians against pirates in the late Qing Dynasty, the importance of swimming was even more obvious. Gu Han’s poem "Song of Yujiazhuang" tells that the fishermen in Yujiazhuang, Shengxian County, Zhejiang Province, with superb water skills, carried grass and other things to the bottom of the enemy’s ship and wound the equipment, thus defeating the enemy.

    The ancient swimming activities in China were like this. In the combination of folk and military training, they promoted each other and developed together. With its long history and rich contents, it has become a traditional sport with national characteristics.

Editor: Chen Chang ‘e

Without Li Jiaqi and Viya, which beauty brands are better off?

Reporter | Chen Qirui

Editor | Lou Qinqin

Not all beauty brands rely on head anchors.

On July 13th, the local beauty brand Polaiya said at the investor exchange meeting that in 2021, the head anchor delivery accounted for a small single digit in the total sales of product live broadcast. On Tik Tok, nearly 60% of Polaiya’s live broadcast activities are self-broadcast by the brand. At present, Polaiya mainly broadcasts live on Tmall, Tik Tok and JD.COM platforms.

During the "6.18" period in 2022, Polaiya ranked fifth in the Tmall beauty sales list; Its make-up brand Caitang ranks ninth in Tmall’s make-up sales list. In the future, Polaiya will continue to broadcast live, and this year, it will open a second official account in Tik Tok, mainly to promote popular items such as the essence of double antibodies.

According to the report of Qingyan, the information media in the beauty industry, Lin Qingxuan’s self-broadcast accounted for 60% during the "6.18" period in 2022, and the master anchor accounted for 40%. Shanghai jahwa Group, which owns brands such as herborist and Yuze, started the construction of the live broadcast center in December 2021, saying that 70% of the self-broadcast content will be completed by the internal team in 2021, and the store self-broadcast GMV will increase by more than 300% year-on-year.

According to the research report of CITIC Securities, in 2021, Li Jiaqi and Viya will account for about 10% of the live broadcast sales of Polaiya. Li Jiaqi and Viya accounted for about 25% of the live broadcast sales in shanghai jahwa, mainly in Yuze and herborist. According to the report, most A-share cosmetics listed companies are not highly dependent on the head anchor.

With the rise of anchors such as Li Jiaqi and Viya, live broadcast has become an important channel for beauty brands to promote online sales growth.

In this process, the head anchor promoted the sales growth of high-end overseas brands such as Lancome and Estee Lauder, and also made new domestic brands such as Perfect Diary and Flower Xizi come out of the circle, while local brands such as Polaiya and Yuze, which have been established for many years, also made a second spring through live broadcast.

However, the problem that some brands rely too much on the head anchor soon appears. The head anchor has a stronger voice, and the pit fee is more expensive. Beauty brands entering the live broadcast room of the head anchor sometimes lose money and earn traffic. Previously, the dispute between Li Jiaqi and L ‘Oré al also showed that the head anchor’s price requirements risked disrupting the brand price order.

Recently, after anchors such as Li Jiaqi and Viya stopped broadcasting one after another, some brands also realized that over-reliance on head anchors would increase the uncertainty of development. During "June 18th" in 2022, Li Jiaqi suddenly stopped broadcasting, which once caused a large inventory backlog of brands.

In fact, some beauty brands have already begun to reduce their investment in the head anchor, mainly by adding more stores to broadcast themselves. As early as the early outbreak of the epidemic in 2020, some beauty brands such as Lancome began to gradually increase their investment in self-broadcasting in order to reduce the losses caused by the closure of stores.

With the rise of short video platforms such as Tik Tok and Aauto Quicker, beauty brands have gradually extended their self-broadcasting channels from Taobao. In addition to beauty brands, the practice of self-broadcasting is also used by shopping malls such as Yintai, and counter clerks can broadcast live in shopping malls after training. Yintai’s self-broadcasting in shopping malls has established its own system.

Since the previously popular head anchor has gradually faded out, whether it is willing or not, it has become an inevitable trend for beauty brands to reduce their dependence on the head anchor. But not all brands can achieve sales growth through self-broadcasting.

At present, the successful self-broadcast beauty brands have usually developed in the market for a long time, and have a large number of sales points in offline channels. They have a considerable budget to build a live broadcast base, which can be broadcast by their own teams on Tmall and Tik Tok, and also gain exposure in the live broadcast of comprehensive shopping malls such as Yintai.

For those start-up brands, it is usually difficult to get traffic attention by choosing self-broadcasting, and entering the live broadcast room of the head anchor is often a key step for them to enter the mass market. In 2022, the "6.18" Tmall beauty and make-up sales list also showed that, without the support of the head anchor, the number of start-up local brands on the list had been greatly reduced, and overseas brands that had been suppressed once again dominated the list.

The excessive concentration of resources by the head anchor leads to the inequality of the right to speak between the anchor and the brand, but also because of the concentration of resources, the head anchor can bring rare traffic to small brands that lack exposure. In the current period when the field of head anchor is still green and yellow, start-up brands and small brands may face more challenges.

Time magazine selected the top ten games "killer 2 of the Mind" to reach the top in 2023.

For gamers, there are too many excellent works in 2023, including 3A masterpieces and independent masterpieces. Many players may even be unable to play.

Now, foreign media Time magazine has selected the top ten games in 2023. Let’s take a look.

10. Surge of Fishing Sails

9. Diablo IV

8. Star Wars Jedi: Survivors

7. Super Mario Bros.: Surprise

6. Dead Space Remastered Edition

5. Resident Evil 4 Remastered Edition

4. the legend of zelda: Tears of the Kingdom

3. Marvel Comics spider-man 2

2. The Gate of Bode 3

1. killer 2 of the Mind

Entertainment Talk Show | Constant Romance

Not surprisingly, the footage of "New Longmen Inn" starring Chen Lijun and Li Yunxiao didn’t appear on social media for long, and the two stars began to explode. From then on, because these actors will go to Hangzhou again in the future, there is probably one more reason, such as watching the new national style environmental Shaoxing opera "Xinlongmen Inn", and also watching Chen Lijun’s "Jade-faced Husband" Jia Ting and Li Yunxiao’s gold inlaid jade.

The play "Xinlongmen Inn" was produced by Zhejiang Xiaobaihua Yue Opera Troupe led by Mao Weitao, a famous Yue Opera performer. It became popular not long after it was staged, and it has been sold out so far. Unexpectedly, it is also reasonable. Surprisingly, the whole drama is full of young actors, acting the plots of the famous movies Longmen Inn and Xinlongmen Inn, and these two movies, one from the famous director Hu Jinquan, the other from Li Huimin and Tsui Hark, starring Brigitte Lin and Maggie Cheung, that is to say, it has lacked freshness in all aspects, and the previous one is an insurmountable peak, no.

Many people think that both the version of the Yue Opera "Xinlongmen Inn" and the images of Chen Lijun and Li Yunxiao are imitating the Baozang Song and Dance Troupe, but in fact, as long as you know a little about Yue Opera, it is not difficult to know that such a stage expression is derived from the old tradition of Yue Opera.

Poetry and Politics: Women’s Yue Opera in Shanghai’s Public Culture in the 20th Century, written by Jiang Jin, is a book I like very much. This book combs the history of Yue Opera, introduces important actors and plays, and examines the history of Yue Opera from the perspectives of gender, politics, the game between popular culture and elite culture.

Yue Opera was born in Shengzhou. From the beginning of "Xiaoge Class", it constantly improved its performance form and gained a firm foothold in Shanghai. At the same time, a fundamental change has taken place. It gradually changed from an all-male class to an all-female class. The reasons for becoming an all-female class are complicated. From the performance ability of men and women, the actresses at that time were more devoted and more capable, because it was very difficult for them to get out of the mountains and get a job opportunity, so most of them worked very hard. Moreover, the joys and sorrows in the story often linked with their own experiences and touched their hearts. They were particularly devoted to their performances, and they really laughed if they wanted to, and they really shed tears if they wanted to. This will more resonate with the audience.

From a cultural point of view, people in Jiangsu and Zhejiang provinces have a very rich secular life and developed secular culture, forming a kind of "emotional culture", which pays attention to personal life and true feelings. Yue opera is the concentrated expression of "love culture", and it is highly consistent on stage and off stage. While expressing feelings on the stage and telling love stories between the opposite sex, it is difficult to grasp the scale of male and female actors and actresses, and the actors are embarrassed, and the audience under the stage is also embarrassed. Only female CP will not make people uncomfortable at all. From the audience’s point of view, the audience of Yue Opera has gradually become dominated by women, further affecting its form.

In fact, the expression of this kind of "popular drama" and the core of "emotional culture" have been continued in Chinese film and television. From today’s perspective and referring to the drama tradition in Jiangnan area, it is not difficult to see that it is a cinematic "drama", which is full of "drama" from the core to the expression. It even gradually extended to a huge genre, shaping the creation and acceptance of later generations. Many ancient dolls, many Xian Xia, or stories like Dream of China may all fall under a big category: drama. The drama in the south of the Yangtze River is their not-so-distant source.

In the history of Yue Opera, the most important turning points and practices are all related to these factors. For example, the reform of Yue Opera in Yao Shuijuan and Yuan Xuefen, as well as their own theaters and schools for Yue Opera, all have a strong gender color, especially the enthusiasm for building theaters and schools, which can be understood from the perspective of women’s psychology-women like to build their own nests. There is also the interaction between Shaoxing opera actresses and female audiences, and even female audiences set up various fan organizations for idols, in this way to expand social interaction and exercise their social participation ability. This is actually very similar to today’s fan organizations.

A history of ups and downs of Yue Opera is actually a history of women, a romantic history belonging to women. Judging from this history, from "Xiaogeban" to the popularity of Chen Lijun and Li Yunxiao, some things in the deepest part of human nature have never changed, or even changed, they have become very slow. They always appear in the same or similar appearance in different times. This is a little reassuring.


Bai Yansong: Are soccer and soccer the same sport in China?

On July 19th, Bai Yansong paid attention to the "football road, how should China go?" in CCTV’s "News 1+1" program. Among them, the golden sentence is constant. Some words may sound a little harsh, but we can understand the helplessness of many experienced fans who can only have fun in the midst of years of pursuing love and constant loss. The so-called "love is deep and responsibility is urgent".

Let’s listen to what Yansong said ~

"I don’t want to talk about China football and everyone laughs."

When it comes to football in China, everyone will be happy and tell many jokes. In fact, I don’t want everyone to laugh when talking about China football, but China football has tortured fans for so many years, and I think we have some capital to laugh now. What can we do if we don’t smile?

But we really don’t want to laugh. We really want China football to develop better. But how to develop?

"How can China football develop without a stadium and a good coach?"

There is a survey: What do you think is the most important thing for China football to be strong? I think two figures are too low: 3% people choose.Build more stadiums, and 3% of people choose.Training of grass-roots coachesThis ratio is too low.

Let’s take a look at the goal of China Football Association: to expand the training scale of coaches year by year. By 2020, the total number of certified coaches in China will reach 70,000. Note that it is to strive to achieve it by 2020, which is quite different from the fact that 100 children in Iceland may have a good coach to take care of them.

There are also people who study football in China now, but after graduating in four years, they can’t get a certificate, and then they may be assigned to a school and stop teaching football and become ordinary physical education teachers.

Without a stadium and a good coach, it is almost impossible to make football in China the same sport as football.

"Playing football well has nothing to do with the population."

I often hear people in China say that 1.4 billion people can’t find 11 players. The four most populous countries in the world rank first in China, second in India, third in the United States and fourth in Indonesia. Except for the United States, which often enters the World Cup, the remaining three countries are not good at playing football, so it has nothing to do with the population.

What does that have to do with anything? CCTV 5, the sports channel, made a 20-episode feature film called Football Road before the World Cup. Frankly speaking, after the World Cup, I watched it again, and I saw that my blood was boiling and I often became very quiet. How about football in China? Is China football and football a sport after all, and how can they become the same sport?

"The goal of the national team competition in 2018 has almost not been completed."

Next, let’s look at the goals of the national team. The Chinese Football Association’s Action Plan for 2020 has drawn up three goals for the national team in 2018:

The goal of FIFA U20 World Cup was to strive to participate, but I didn’t go.;

FIFA U17′ s goal was to compete, but it didn’t go.;

The goal of U23 Asian Championship was to enter the top eight, but failed.!

In other words, the goal of the 2018 competition was almost not completed. The goal of the 2019 competition is to enter the top four of the Asian Cup. Can it be completed? Frankly, I’m not optimistic.

"We don’t want to be people who tell jokes about China football."

I really hope that all football players in China can take a good look at the 20 episodes of Football Road on Sports Channel. After reading it, we will all be the beneficiaries. We don’t want to be people who tell jokes about football in China. Frankly speaking, how lively the World Cup is, we are just passers-by, just a group of spectators. Only when China football is really well done and China football and football become the same sport, will we be really happy.

Want to see more suggestions from Bai Yansong about the development of football in China, click to watch the full video ↓↓↓

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Football News: Taishan will win the second place in the U21 League. In the final round, four teams will compete for the remaining place for the second place.

Live broadcast: On November 3rd, in the 21st round of U21 League, Shandong Taishan U21 team defeated Shanghai Harbour U21 team 2-1, locked in the championship one round ahead of schedule, and got the qualification to participate in the 2024 season B. According to "Football News", in the final round, there were four teams competing for the remaining one B spot.

According to the rules, the top two players in U21 League this year won the number of places in China B, but the rules on registration, promotion and demotion have not been finalized. After this round, Taishan scored 45 points, Haigang scored 40 points, Dalian scored 39 points, Rongcheng scored 39 points and Shenhua scored 38 points. Taishan U21 team has won the championship ahead of schedule and successfully rushed to B, while the four U21 teams of Haigang, Dalian, Rongcheng and Shenhua all have hope of rushing to B in the final round.

At present, the situation in the seaport is the best. If you win, you will get the qualification of B. If you draw, you need another game and it will be a draw. If you lose, you will miss B.: If Dalian people win and the harbor doesn’t win, they can get the qualification of B, and they will be tied or negative; If Rongcheng wins, and the harbor doesn’t win, it will get the qualification of B, and it will be flat or negative; If Shenhua wins and Dalian people draw with Rongcheng, they can get the qualification of B.


College athletes, why do you do this!

Starting from July 28th, the 31st Summer Universiade held in Chengdu has become a stage attracting worldwide attention. More than 6,500 college athletes from 113 countries and regions around the world took dreams as horses, sweated and launched fierce competitive competitions on the field covering 18 major events and 269 minor events.

On the evening of July 28th, the opening ceremony of the 31st Summer Universiade was held in Chengdu, Sichuan. China university student sports delegation enters the stadium. Photography/Our reporter Han Haidan

The China University Sports Delegation sent 411 university athletes from more than 100 universities in 25 provinces and municipalities across the country to participate in the competition. Most of them participated in the Universiade for the first time, including Olympic champions such as Zhang Yufei and Zou Jingyuan, and Qin Haiyang who just won four gold medals and broke the world record at the World Swimming Championships.

China university athletes participating in the Universiade should not only complete the task and win the championship, but also show the spirit of China university students in the new era and the development achievements of university students’ sports, and become the messengers of Chinese and foreign exchanges through sports.

Before the founding of New China, the birthplace and development of modern competitive sports were in universities, and schools were veritable "cradles" of modern competitive sports. In the long history of more than 100 years, the development of college students’ sports in China has always made great progress despite the wind and rain.

During the development of sports in China, the measure of "separating sports from education" once made almost all professional athletes participate in the Universiade in a certain period of time. With the return of the ideological trend of "integration of sports and education" and its continuous advocacy, the concept of "Little Olympics" in the Universiade has gradually faded, and the pursuit of competitive achievements is no longer regarded as the whole of participating in the Universiade, and the Universiade has truly returned to college students.

The synchronous development of education, humanities, study and physical training is paid more attention by the whole society, which has a profound impact on the changes of Chinese people’s concepts and policies and the future trend of the development of college students’ physical education in China.

Early athletes were all college students.

Since most modern competitive sports originated from the West, from the end of 19th century to the beginning of 20th century, missionary schools and YMCA brought most sports, equipment, teaching methods and competition methods to China. After spreading, competitive sports developed in China mainly in the form of school sports. At that time, the outstanding players and coaches in various sports were basically students and young teachers.

For example, in 1895, the first director-general of the Tianjin YMCA disembarked from Tianjin and brought basketball from abroad. After the Dongmalu Club of the Tianjin YMCA, the first indoor basketball court in China was set up in 1914. Basketball first became popular in missionary schools, and then it became popular in major schools in Tianjin.

In the 1920s, Dong Shouyi, the "father of basketball in China", worked as a physical education teacher in Tianjin Nankai School. Dong Shouyi, who was obsessed with basketball, was in charge of training the basketball team and trained Tang Baokun, Li Guochen, Liu Jianchang, Wang Xiliang and Wei Pengyun. The Nankai school team, with the "Five Tiger Generals" as its team, has successively defeated Shanghai Hujiang University, the United States Navy Team and the University of St. Thomas in the Philippines in a series of competitions, making it famous in the Far East.

Dong Shouyi wrote China’s first basketball monograph, The Latest Basketball, and was elected as a member of the International Olympic Committee in 1947. He believes that the purpose of sports competition can not only focus on the generation of achievements and records, but also on technology. Instead, teachers and students can get physical and mental health from sports by participating in sports, participating in sports, feeling the good atmosphere brought by sports, and gaining aesthetic feeling and spirit through sports competition.

Liu Changchun, the first athlete in China to officially participate in the Olympic Games, just graduated from the Physical Education Department of Northeastern University in 1932 and participated in the Los Angeles Olympic Games. Liu Changchun’s coach, Song Junfu, then the head of the physical education department of Northeastern University, studied physics in the United States, and then studied in the physical education department of Springfield College, the birthplace of basketball. After returning to China, he served as the head of the physical education department and professor of Shanghai Hujiang University, Northeastern University, Shandong University and Sichuan University.

On August 5th, 2008, in Dalian, Liaoning Province, the hometown of China’s "first Olympic man" Liu Changchun, a bronze sculpture of Liu Changchun, 3.8m high, 4.5m long, 1.5m wide and weighing 2 tons, was unveiled in the Olympic Square to meet the public. Figure/Zhongxin

Mao Zhenming, the first dean of the School of Physical Education and Sports of Beijing Normal University and the chairman of the National School Sports League (teaching reform), once said: "The athletes at that time were actually college students. They represented the highest competitive level in the country and were all qualified college students."

After the founding of New China, the Party and the state attached great importance to school sports. In October 1949, the central people’s government put forward "new physical education". At this time, the main task of college physical education was to popularize and stimulate all students’ interest in sports. In the early 1950s, China’s university sports policy was mainly aimed at students’ physical health and personal hygiene. The state advocated popularizing sports in universities, emphasizing health promotion and developing good living habits. In 1954, the former State Sports Commission issued the Joint Instruction on Developing Mass Sports in Secondary and Higher Schools, which pointed out the direction for the development of college physical education and became the dominant idea for the development of school physical education at that time.

Liu Bo, director of the Sports Department of Tsinghua University, told China Newsweek that in the 1960s, the state adjusted the management mechanism of sports and education, so that the sports system and the education system operated separately. "Among them, the part of competitive sports, including the training and selection of athletes, as well as the organization and management of competitive sports competitions, is the responsibility of the State Sports Commission and local sports commissions at all levels. The sports system mainly relies on sports schools and colleges at all levels around the country, and is responsible for cultivating competitive sports talents. The development of competitive sports in ordinary colleges and universities has not been included in the national administrative plan, and has gradually separated from the national competitive sports system. "

Therefore, for a long time, the focus of college physical education stayed at the stage of advocating the popularization of physical education on campus.

In 1970s, China gradually returned to the international sports arena. In 1975, the establishment of China University Sports Association became a major landmark event. In the same year, China Sports Association joined the World University Sports Federation, four years before China returned to the International Olympic Committee. In 1977, the China Sports Association set up a delegation for the first time to participate in the World University Games held in Sofia, the Bulgarian capital, seven years before China played in the 1984 Los Angeles Olympic Games.

Walter WANG, the late former vice chairman of the Major Sports Association, once recalled to the media: "Since its establishment, the China University Sports Association was still managed by the then State Sports Commission. By the early 1980s, the domestic affairs of China Major Sports Association, such as the holding of domestic college students’ competitions, began to be handed over from the State Sports Commission to the State Education Commission, but the international affairs, such as teaming up for the World University Games, were postponed for nearly twenty years. "

This had its special historical background at that time. At the end of 1970s, China’s sports circle had just returned to the international sports world, and the national team athletes in various sports lacked international competition experience, and the Universiade, known as the "Little Olympics", was a rare opportunity to compete.

At the Universiade in 1977, Sun Jinfang, the former captain of the China women’s volleyball team who won five consecutive championships, was 22 years old and was a player of Nanjing Institute of Physical Education. Sun Jinfang once recalled: "At that time, there were few opportunities for the national team to go out to participate in the Games, and the Universiade was our first time to participate in the World Comprehensive Games. We have never met sports teams from so many countries before, especially the Cuban team. At that time, they were the’ dream team’ of women’s volleyball. We have been looking forward to it for a long time, and finally the Universiade provided an opportunity for us to communicate with them face to face. "

China Women’s Volleyball Team won the silver medal at the 1977 Universiade, which was generally regarded as the starting point of China Women’s Volleyball Team’s "five consecutive championships".

"At that time, the Universiade did have the saying of’ Little Olympics’ in China sports." Zou Zhenxian, a famous triple jumper from China who participated in Sofia in 1977 and Bucharest Universiade in 1981, told China Newsweek. "At that time, the track and field competitions were the highest in the world, that is, the Olympic Games, the track and field World Cup and the Universiade."

In both competitions, Zou Zhenxian was a player of Beijing Institute of Physical Education (now Beijing Sport University). It won the gold medal at the Universiade in 1981 with a score of 17.32 meters, setting a record for the triple jump at the Universiade, which was also the first track and field gold medal won by China athletes at the World Universiade.

Little known is that in 1981, Lang Ping, Li Ning and other China athletes participated in the 1981 Universiade in Bucharest. Lang Ping led the China women’s volleyball team to win the championship, while Li Ning won three gold medals in gymnastics.

Left: The track and field team of China University Student Sports Delegation took a group photo at the 1977 Universiade, and the fifth on the left is Zou Zhenxian. Chinese: Zou Zhenxian’s entry permit for the 1977 Universiade. Right: Zou Zhenxian’s entry permit for the 1981 Universiade. Figure/provided by respondents

"Integration of sports and education" breeds fruitful results

In 1980s, China ushered in the tide of reform and opening up, and gradually transformed into a market economy system. At the same time, the sports system and the education system have exposed a series of problems.

Among them, the outstanding problems are: the athletes in the sports system have only received sports training for a long time, and there is a lack of cultural education, which has left the impression of low cultural level to the outside world. In addition, it is also because many athletes only receive physical training for a long time. If they fail to win the national championship and world championship, they often have a "pain point" of single survival skills after retirement, which causes social concern and controversy at the level of employment placement.

Affected by this, if children’s sports talent is extremely outstanding since childhood, more and more parents no longer want their children to become athletes in terms of concept and consciousness, but prefer their children to receive academic education.

Furthermore, the old "training system of sports schools, provincial teams and national teams" in China sports system has been gradually shaken. Among them, some grass-roots sports schools began to find it difficult to recruit students year after year, which posed a challenge to the talent transfer of competitive sports in China.

In view of this situation, the former State Education Commission and the former State Sports Commission first appeared the trend of "integration of sports and education" (originally called the combination of sports and education or the combination of sports and education). At that time, the state advocated that colleges and universities could devote 1% of their annual budget to the construction of high-level sports teams, and the enrollment scale of sports teams in colleges and universities would not exceed 1% of the total undergraduate enrollment plan in the previous year. This is the initial exploration of the integration of sports and education in that era.

On December 27th, 1985, the former State Education Commission and the former State Sports Commission jointly held the "National Symposium on Amateur Sports Training for School Students" in Yexian County, Shandong Province, and the meeting formulated the "Plan for Developing Amateur Sports Training in Schools and Improving Sports Technical Level (1986-2000)" (hereinafter referred to as "Plan").

On the basis of the publication of the Plan, the former State Education Commission successively promulgated the Notice on Recruiting High-level Athletes in Some Ordinary Colleges and Universities in 1987 and the Administrative Measures on Training High-level Athletes in Pilot Colleges and Universities, and selected 51 colleges and universities to be allowed to start independently recruiting sports talents and set up high-level sports teams to undertake the function of helping the development of competitive sports in China.

However, at this time, the training of college sports special students is limited in capital and resources, and it is in the initial "exploration stage", and the competitive level of college sports can not support them to participate in world competitions and complete their tasks. As mentioned by Wang Gang earlier, the Universiade was still an important "training stage" in the sports system in the 1980s and 1990s, so the right to select athletes was still in the hands of the State Sports Commission (renamed the State Sports General Administration in 1998).

In 2001, the Universiade came to Beijing. As Beijing has just successfully applied for the 2008 Olympic Games, the sports system almost sent all the top athletes to play, reaching the peak of scale. At that time, the sports system regarded this Universiade as a preview of the Beijing Olympic Games, whether it was the organization of events or the results of competitions. Among them, the China University Basketball Team, led by Yao Ming, Wang Zhizhi and Bater, defeated the American University Basketball Team for the first time in history; 18-year-old Liu Xiang won his first career 110m hurdles world championship in 13.33 seconds. Li Na won three gold medals in tennis. In the end, the China university student delegation ranked first in the medal list with 54 gold medals, 25 silver medals and 24 bronze medals.

In the final of the 2001 Universiade, the China college students’ men’s basketball team lost to the Yugoslav college students’ team and missed the gold medal. Figure/Zhongxin

After the 2001 Beijing Universiade, the State Sports General Administration handed over the international affairs of major sports associations to the Ministry of Education in accordance with the relevant spirit. Since then, China Sports Association can independently send college students to participate in the Universiade. It was also from the 2001 Beijing Universiade that the concept of combining sports with education was more widely advocated in the domestic sports and education circles.

Walter WANG once recalled: "The institutional reform in the State Council, which began around 2000, made the division of functions between government departments clearer, and the student sports work further returned to the education department. However, this institutional reform is only an opportunity. More importantly, at that time, the sports level of college students in China has developed to a certain stage, and we have been able to participate in the activities of the Universiade. "

In the decade from 1990s to the beginning of 21st century, with the further reform and opening up of China society, the development of college students’ sports can be described as vigorous. The scale of colleges and universities with high-level athletes’ enrollment qualifications continued to expand, and in 2006 it was expanded to 235.

Tsinghua University, who has always attached importance to physical education since before liberation, has made great achievements in building high-level sports teams in domestic universities. Tsinghua University ranks first in the country in terms of enrollment items, the number of students and the diversity of team building modes.

Liu Bo introduced that as early as 1954, under the initiative of President Jiang Nanxiang (who once put forward the slogan: Work for the health of the motherland for 50 years), many sports teams in Tsinghua University were established, including track and field, skills, football, basketball and volleyball. After the policy of "Planning" was issued in 1987, Tsinghua University gradually resumed the establishment of college students’ teams in various sports, and also tried to build a dual-degree training system with Beijing Institute of Physical Education (now Beijing Sport University). In the late 1990s, Tsinghua University successively set up diving teams and shooting teams, and jointly established them with the swimming center and shooting and archery center of the State Sports General Administration.

Other colleges and universities outside Tsinghua University have also developed their own special sports. For example, Peking University has built a mountaineering team "Eagle Club", Beijing Institute of Technology has developed a football team, and Beijing University of Aeronautics and Astronautics and Fudan University have established volleyball teams, all of which are models for the construction of college sports teams in China.

The establishment of national college sports leagues has further stimulated the development of high-level sports teams in colleges and universities in China. 1998 was the "first year" of the establishment of China University Basketball League (CUBA). Tsinghua University, Peking University, Huaqiao University, Taiyuan University of Technology, Guangdong University of Technology, Zhejiang University and Xiamen University all regard basketball as a "power point" and make the basketball team a "business card" with high recognition.

In the summer of 2003, China participated in the Daegu Universiade, which was the first time that athletes were selected by the China Sports Association, which was in charge of the Ministry of Education. In the current competition, the China University Student Sports Delegation has generally realized that it is mainly college students. In many sports teams, college students from non-professional athletes account for a considerable proportion. The China University Football Team, which is composed of players from Beijing Institute of Technology, is the first time to be composed of a pure university campus student army. It once caused a sensation by defeating Brazil.

By the 2005 Izmir Universiade, Hu Kai, a student from Tsinghua University, won the men’s 100-meter championship and caused a sensation throughout the country, which became a "milestone event" in the history of college sports in China.

On August 21st, 2008, in the men’s 4×100 relay race of the Beijing Olympic Games, Hu Kai, a student from Tsinghua University, played for China and ran for 39.13 seconds to advance to the final. Photography/Our reporter Sheng Jiapeng

Hu Kai, currently the deputy director of the Sports Department of Tsinghua University, was admitted to Tsinghua University as a high-level athlete in the summer of 2001. After entering the school, he paid attention to both study and training, and his competitive ability was not inferior to that of professional athletes. Hu Kai participated in the national track and field championship and grand prix finals in 2004, winning the 100m and 200m championships. In the 2008 Beijing Olympic Games, Hu Kai was successfully selected for the national team and participated in the 100m and 4×100 relay races on behalf of the national team.

Hu Kai’s success proves that it is completely feasible to train high-level athletes on campus. After that, more and more outstanding sports talents in China were born from the campus, which became an important achievement of the integration of sports and education in China.

At present, whether the national sports events such as the College Basketball League are booming or more students like Hu Kai are selected into the national team, to a great extent, it has promoted the sports cause of colleges and universities in China to a higher standard. Because, compared with campus sports in developed countries such as the United States, the industry will find that college sports in the United States can completely represent the competitive sports level of the whole country, and the growth process of athletes has not been divorced from the normal education system.

An outstanding advantage of American college physical education is its commercial operation ability. According to the financial report statistics of NCAA, in 2021, the total income of college sports in the United States exceeded $1.1 billion, and nearly 90% of the income came from the broadcast of the "Crazy March" basketball game (every March, the NCAA entered the most intense single-game elimination stage). In 2010, NCAA signed a 14-year, 10.8-billion-dollar contract with broadcasters such as CBS. American college sports are deeply rooted in the hearts of the people, and it is expected to continue to be favored by broadcasters in the form of long-term contracts after the contract expires in 2024.

The vast majority of these commercial income is to continuously feed back colleges and universities. For example, the well-known "Pacific Twelve Schools Alliance" in the United States, among which the famous universities such as UCLA and Stanford University have an average annual competitive sports fund of tens of millions of dollars. The school uses this generous fund to recruit the best students in the United States, pay sports scholarships, pay the salaries of coaches and trainers, improve the level of scientific research support, build university stadiums and training facilities, and give students the best training treatment to cultivate them into talents.

Universiade returns to college students.

In the subsequent Universiade, the China delegation, with college students as the main body, was basically stable in the top three, including Bangkok in Thailand, Belgrade in Serbia, Shenzhen in China, Kazan in Russia, Gwangju in South Korea, Taipei in China and Naples in Italy. After many Universiade, the concept of "Universiade Returning to College Students" has become more and more popular.

"After decades of changes, the term’ Little Olympics’ has long faded. At the recent Universiade, competitive achievements are important, but they are no longer the whole of this event. " Zou Zhenxian said, "Perhaps many college students will not pursue the career of professional athletes in the future, but participating in the Universiade is also a valuable asset in their life. The Universiade is not only a stadium, but also a platform for countries all over the world to show their cultures and communicate with each other. "

Entering a new historical stage, the sports career of college students in China has further developed.

In 2020, 283 colleges and universities across the country have been allowed to recruit high-level sports teams, which is more than five times that of the early year of 1987. After Hu Kai, high-level sports teams in colleges and universities have continuously trained many world champions and Olympic champions for the country. For example, the first gold medal winner of the 2020 Tokyo Olympic Games is Yang Qian from the Tsinghua University Shooting Team.

It is understood that after years of development, Tsinghua University has built its own school team "pyramid". By the end of 2020, there are four Class A teams (track and field, shooting, men’s basketball and women’s basketball) representing the highest level sports teams of China university students and even professional teams, seven Class B teams (including women’s volleyball and fencing) representing the high level sports teams of Beijing university students, and 43 Class C teams (including table tennis and ice hockey) representing the outstanding level sports teams among ordinary students with a broad mass base.

The Chinese College Basketball League has been the top student league and amateur league in China in terms of competition scale, competition level, talent incubation and so on, and it provides talents for CBA league every year. Nowadays, the college basketball league has continuously precipitated the sports culture atmosphere of college students in China, and has become the basketball temple in the minds of college students all over the country. According to the data of some online platforms, more than 1 billion people watch the live broadcast of the game through TV and Internet every year, and the audience watching the game on the spot has reached 2 million.

On July 31st, 2022, in the 24th China University Basketball League (CUBA) men’s first-class league national finals held in Chongqing, Tsinghua University beat Guangdong University of Technology 89-86, and won the championship for three consecutive years. Figure/provided by respondents

At this stage, the development of college students’ sports in China has made remarkable achievements, and the holding of this Universiade in Chengdu will undoubtedly be a positive guide to the progress of school sports in China. At the same time, it is also necessary to take this opportunity to continue to solve some problems at the level of fairness.

According to statistics, since the founding of New China, China has issued 174 documents on school physical education and students’ physical health. On September 24th, 2021, the Guiding Opinions on Further Improving and Standardizing the Examination Enrollment of High-level Sports Teams in Colleges and Universities (hereinafter referred to as the Guiding Opinions) jointly issued by the Ministry of Education and the State Sports General Administration is one of the most important policies at this stage, which will strictly control the examination enrollment and daily management of high-level sports teams in colleges and universities.

The Guiding Opinions clearly pointed out that there are some problems in the enrollment of high-level sports teams in colleges and universities, such as poor cultural achievements of individual athletes, low level of sports competition, irregular examination organization in individual colleges and universities, lax school management, and falsification of technical grade certificates of individual local athletes.

Among them, there are two most controversial phenomena in the whole society: First, students with low competitive level get the drop-off index of famous schools by fraudulent means such as falsification of athletes’ technical grade certificates, and immediately quit sports teams and change their majors after entering school, which also makes some famous schools with high-level sports teams enrolling a large number of students every year unable to transport sports talents for the country. Second, the truly high-level athletes can only enter the prestigious schools by single stroke or walk because of their unsatisfactory results in cultural courses, but they are unable to complete their studies after entering the school. Individual universities turn a blind eye to this and seriously waste the educational resources of prestigious schools.

The Guiding Opinions has launched a series of measures with strong control: from 2024, only those who have won the title of national first-class athletes (including) or above can apply for high-level sports teams. The enrollment items of high-level sports teams in colleges and universities will be gradually included in the national unified examination to improve the performance requirements of cultural courses. Among them, the "world-class university construction university" requires candidates’ college entrance examination scores to reach the minimum control score of undergraduate admission in the source province when recruiting high-level sports teams; Other colleges and universities require candidates’ college entrance examination scores to reach 80% of the minimum control score for undergraduate admission in the province of origin. In addition, from 2024, all professional tests will be included in the national unified examination, which will be organized and implemented by the State Sports General Administration, and colleges and universities will no longer organize relevant school examinations.

In recent years, the Ministry of Education and the State Sports General Administration have successively included football and swimming events of high-level sports teams in colleges and universities in the national unified examination, so as to improve the fairness and scientificity of professional tests and get favorable comments from candidates and parents.

If the candidate’s competitive level is really excellent, the Guiding Opinions still leaves a "path" to allow exceptional admission: "For candidates with outstanding achievements in physical education and special training potential, colleges and universities are allowed to explore the establishment of an exceptional admission mechanism for cultural courses, and exceptional admission will be subject to strict supervision by the society. And in principle, the academic level requirements of high-level sports team students and ordinary students should be consistent, and they should participate in the sampling inspection of undergraduate graduation thesis (design). Colleges and universities can actively create conditions for high-level sports team students to complete their studies without lowering academic standards and ensuring the quality of education and teaching through credit system, extending academic system, personalized teaching and remedial classes. "

Relevant experts pointed out that the promulgation of the Guiding Opinions aims at eliminating the problems existing in educational equity, but its fundamental goal has not changed. The policy issued by the Ministry of Education and the State Sports General Administration has been clear for many times: "The purpose of building high-level sports teams in colleges and universities is to cultivate all-round high-level sports talents for the country, and the goal is to complete the tasks of participating in the World University Games and major international and domestic sports competitions, and contribute to the national Olympic glory plan and the sustainable development of competitive sports", and clearly put forward "strengthening the combination of education and sports".

Many interviewed experts believe that college sports can continue to be a useful supplement to the cultivation of high-level sports talents for a long time to come.

Zhong Bingshu, former president of the Capital Institute of Physical Education, told China News Weekly that "the integration of physical education and education reflects the country’s hope to guide the traditional training mode of competitive sports talents to a brand-new mechanism for cultivating competitive sports talents through the education system, give full play to the function of school physical education as universal education, and rely on its own resource advantages to cultivate high-level sports teams and student athletes who are good at competition and learning."

In Zhong Bingshu’s view, the future of physical education will be further integrated, and the future will be a trend for a long time. School physical education will play an increasingly important role in the training of competitive sports talents, and the training mode of deep integration of professional sports teams and high-level sports training and competition system in colleges and universities will be more perfect.

In the long run, with the deepening of the integration of sports and education and the increase of investment, the overall competitive training quality of campus sports will be improved day by day. Most teenagers will choose the road of campus sports and receive physical training while studying. Under the premise of ensuring basic achievements, many student athletes with excellent academic and training can also be born. The overall development level of campus sports in China will gradually approach the developed countries and become the main channel for the selection of sports talents in China.

Published in China Newsweek magazine, No.1103, August 7, 2023.

Magazine title: exploring the road of "integration of sports and education"

Author: Ye Everest