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Domestic movie posters frequently ＂pay tribute＂ and insist on originality is the only way to rise.

Screenshot of Today’s Film Review Program

There are many new films in the summer movie market, but the movie posters launched one after another have been criticized. Once the posters of "Water Baby" were launched, they were accused of "plagiarism" and "spicy eyes". In this situation, how should domestic movie posters face the criticism and really boost film promotion?

The film channel "Today’s Film Review" invited Lin Siwei, director of the collection department of China Film Archive, as a guest to discuss the development and direction of domestic film posters. Lin Siwei, an enthusiast of collecting movie posters, admits that only by truly taking the original road can domestic movie posters usher in the "golden age".

Three major problems faced by controversial poster design based on plagiarism

Well-made movie posters will add color to the promotion of movies and attract more box office. On the contrary, an unsatisfactory poster is bound to have the opposite effect. Lin Siwei pointed out in "Today’s Film Review" that the poster design and creativity of the recently released or about to be released movies, including After School, Beautiful Accident and Rescue Against Time, are suspected of drawing lessons from some well-known movies in the past, and it is understandable for the audience to question them. Among them, the poster of the movie After School is exactly the same as the poster of the 2010 movie in terms of coordination, layout and font design, and the relatively rough picture matching makes this poster have a gap between "buyer show" and "seller show". Similarly, in the final poster of the movie Rescue Against Time, Yang Mi, the main character, lies curled up in a circular machine, which is exactly the same as a poster of a heroine lying in a space capsule.

For a long time, China’s movie posters have been disputed by audiences and critics. In Today’s Film Critics, Lin Siwei pointed out three problems in the production of China’s movie posters. First, the production of commercial movie posters in China has been in a stage of drawing lessons from foreign designs for nearly ten years, and the so-called "takenism" is used to simply transform outstanding foreign works into domestic versions of finished products. Secondly, domestic films invest a lot of money in the early shooting, often ignoring the late packaging, and the lack of attention to poster design also leads to the lack of new ideas in movie posters. Third, the relevant professional teams in China have just started, and the relatively backward level of graphic design in China is also an objective factor.

Commercial literature and art have their own doorways, and the artistic conception of the picture directly hits the hearts of the audience.

There is a close relationship between movie posters and movies. It is not only one of the most direct means to publicize the works, but also an important carrier to interpret the types and meanings of movies. Among them, the posters of literary films are generally more individual in style, which is a very good example at home and abroad. A variety of posters in this film are unique in design. In its "Pen Front Edition" poster, the main characters are arranged in the overall environment in a patchwork way, which fully reflects the feeling that the characters are in a moderns. In the "splash-ink version" poster, the designer puts the leading role Tang Wei in a scene full of pen and ink, so as to show the chaotic thoughts of Xiao Hong, the protagonist of the film, under the background of the times at that time. In addition, there are movie posters that use black-and-white contrast to cause strong visual impact; The series of posters of the film set off the four characters of the title of the film "A Master" with a hazy background, which has obvious key divisions and formed a sharp contrast.

As for the poster design of commercial films, Lin Siwei concluded in "Today’s Film Review": "The basic appeal of commercial film posters is big and comprehensive, which needs to include stars, plots and what the production company wants to express. For example, the posters of last year’s New Year’s film, the characters are concentrated on the main screen, which is very rich and presents a kind of egg atmosphere for the New Year. In addition, in a poster of the film, the heads of the two leading actors are opposite and opposite, and the reality and reality are intertwined, showing the complicated emotional relationship between the two girls in the film, which is neat and clear at a glance.

Lin Siwei also mentioned the films that released international posters at Cannes International Film Festival. He analyzed that this film poster mainly shows the environment and artistic conception. The poster takes the mountain city as the main scene, and a fox shuttles through a dense fog, so that the audience can intuitively feel that this is a monster story film that takes place in modern times, which successfully arouses the audience’s interest in the film. And the movie posters of the films that also emerged in Cannes also brought a very strong visual impact. In the poster, red is the main color, with a green title, and its background is an overpass that is taken upside down, which covers the protagonist on the screen and forms a complicated composition effect, reflecting the protagonist’s depressed and vacant psychological state.

Highlighting the tight encirclement, looking for creativity and insisting on originality are the only way to rise.

According to different uses and purposes, movie posters can be roughly divided into: people relationship posters, preview posters, pilot posters, international posters, fixed-file posters, countdown posters and so on. In recent years, even posters showing box office results have been constantly launched to make films popular. Facing the huge design demand, how should Chinese poster designers highlight the tight encirclement, find creativity and tap valuable creative themes? Lin Siwei described the development direction of China movie posters for the creators in Today’s Film Review.

At present, movie posters have been gradually transformed from paper-based and computerized to mobile phones, and they have begun to have practical value in both the ticket purchase process and the presentation of event invitations. If movie poster creators want to find good creative ideas, they should get involved in the early preparation and filming of movies as soon as possible. "Good design will develop to be more continuous, timely and practical, and creators should look for design ideas in this respect. In the future, the development of movies will gradually mature, and the corresponding movie poster design will get better and better in terms of visual effects and connotations. " Lin Siwei looks forward to the development direction of China movie posters in Today’s Film Review.

Light and shadow flow, time condenses, and movie posters convey to us the unique charm of film art in the form of fixed frames. The prosperity and development of China’s film industry is inseparable from film posters. Domestic film posters are resolutely on the road of original rise, and we expect it to go further and better. I hope that when we see a good movie in the future, its poster is equally classic and worthy of our retention and aftertaste.

It is reported that the daily broadcast column "Today’s Film Review" of film culture review is broadcast on the film channel at 22: 00 every Monday to Friday night.

Netease cloud music version 5.0 is heavily launched, and the new video page is what you want to see.

Recently, Netease Cloud Music Version 5.0 was fully released on Android and iPhone, providing music users with the latest products and services. In this big version update, Netease Cloud Music not only upgraded the video page, but also expanded the application scope of personalized recommendation algorithm in products to meet the diverse music needs of users.

Brand-new video page, see what you want to see

In version 5.0, Netease Cloud Music added a video tab to the navigation bar, and launched a brand-new video page as the secondary page of the product. The video page set of previous MV and short video content has become an independent page in version 4.2, and in this version update, Netease Cloud Music has comprehensively upgraded the video page architecture.

The most obvious thing is that there are classified pages under the video page, which are divided into more than ten categories according to the video content, such as music, MV, pop music, cover, second element, music scene, playing and singing. Like video homepage recommendation, these classified pages generate personalized recommended video streams according to users’ preferences, and the content can be updated every time the page is refreshed, which is convenient for users to enjoy video content in different categories. In addition, the video page also adds a search function, through keyword search, you can quickly find the video you want to watch.

(Video page)

Since its launch, Netease Cloud Music has been adhering to the innovative product spirit, putting users first, constantly updating and improving products by analyzing user needs, and providing users with the ultimate music experience. And this 5.0 version update, the new video page on the line, also conforms to the needs of users.

　　　 There are various forms of music presentation, and video is an important music carrier. Moreover, in the form of Live concert and live performance, video can show the power of music from two aspects: sound and picture, which is more stereoscopic and comprehensive. On the other hand, the introduction of video function also provides musicians with more ways to spread. The threshold of video recording is low. By releasing videos, musicians can not only show their works, attract attention, but also effectively enhance interaction. After song lists, comments, radio stations and columns, it has become a common mode of communication for many musicians, especially original musicians.

(Milk coffee often spreads music works by releasing videos.)

Therefore, in March 2017, the short video function was launched in Netease Cloud Music 4.0, and Netease Cloud Music became the earliest music APP with video function. After the video function was launched, according to the background data of Netease Cloud Music, the user’s stay time on the video page and the video playback rate have been improved several times, which reflects the user’s love for video content. And original musicians such as Milk Coffee and Xie Chunhua often post videos on musicians’ homepages to actively communicate with users. With the upgrade of the video page in version 5.0, the video function has further played the role of "music socialization", closely connecting musicians and users, and has become an important way to announce original music.　

The application scope of personalized recommendation algorithm is expanded.

　　　Netease Cloud Music’s personalized recommendation algorithm has always been known for its accuracy, and its personalized recommendation function has been widely used in many functions of products, and even called by many users as "knowing yourself better than a man/girlfriend". In the 5.0 version, Netease Cloud Music added a theme keyword content recommendation module and a "guess what you like" module, both of which introduced personalized recommendation algorithms.

(Subject Keyword Content Recommendation Module)

The theme keyword content recommendation module mainly recommends the content of the same theme according to the user’s music preference. Music categories as big as ancient style and secondary element, as small as singers or musicians such as Jay Chou, may become the theme of recommended content. The "guess what you like" module mixes a variety of music preferences of users, and then appears in this module through algorithm recommendation. For example, a person who likes both folk songs and European and American music may see the contents related to folk songs and European and American music in the "Guess what you like" module.

("Guess what you like" module)

In addition, the new video page of Netease Cloud Music also introduces personalized recommendation algorithm. The expansion of the application scope of personalized recommendation algorithm in Netease Cloud Music means that the whole product will be more personalized for users, and the recommendation of music content by thousands of people will make it more convenient to discover and share favorite music. For musicians, it can make music works heard by more potential users, and then promote the creation of original works.

(Le Qian)

(Add "Don’t miss the wonderful" module at the top of the friends page)

　　　　In the latest version, Netease Cloud Music will also upgrade the sign-in page to a music sign, and you can get beautiful pictures, songs or music reviews every day when you sign in. In addition, at the top of the friends page, Netease Cloud Music has added a "Don’t miss the wonderful" module. From now on, you are no longer afraid to miss the dynamic updates of friends you care about.

Romance of the White Lion： Xiong Haizi’s African Adventure

　　Note: This article has spoilers.

　　In late September, the China film market ushered in the release of many foreign films. Among them, The Romance of the White Lion is a French film that was the most popular in overseas markets in 2019. As we all know, French films have always been famous for their strong artistic flavor. What’s different about The White Lion?

Poster of The White Lion Romance

　　See the lion again

　　As you know from the title, the white lion is an important role in this film. Animal movies have a history of more than 70 years since the first animal-themed movie "Lacey the Dog" came out in 1943. There are countless animals in the movies. The white lion, which is rare in nature, is undoubtedly chosen in Romance of the White Lion to show its preciousness — — Just like the "white elephant" regarded as a national treasure by Thailand. But in this year’s film world, the lion is not the first time to appear. Just a few months ago, the audience just saw the "real lion version" of Disney in the United States.

"Real Lion Edition" and "The Lion King"

　　Of course, the plot of The White Lion has nothing in common with The Lion King. In essence, this is an animal movie about the relationship between man and wildlife. How should they get along with each other? In the first half of the 20th century, albert schweitzer, a French thinker, developed his ethical thought of "reverence for life" during the two world wars, when human culture declined and degenerated. Schweitzer believes that man should establish a harmonious relationship with the universe, and different lives should share weal and woe, and advocates "extending the principle of love to all animals".

　　On the basis of this idea, the concept of "animal rights" (animal rights), which has become the core idea of animal protectionism today, has also appeared. Reflected in the film, it is the British film Born Free (1966), which was nominated for the Golden Globe Award for Best Drama Film. The protagonist of this film is also a lion, that is, the lioness "Elsa" who has entered the Chinese textbook. Austrian woman writer joy adamson adopted Elsa, a wild lion who lost her mother, and helped her return to nature. Based on his experience with Elsa, Joey wrote a book called Born Free, which caused a sensation in the world and was praised as "the most outstanding animal literature in the 20th century". It stayed on the famous The New York Times bestseller list for nearly a year. The film is based on the original work of the same name.

Born free

　　Although more than 50 years have passed, today’s audience can easily find the origin between Born Free and The White Lion. The father of Mia Owen, the hero of the film, opened a beast farm, which kept all kinds of beasts, including a young white lion. The plot of the whole movie, in short, is the story of ten-year-old Mia gradually developing deep feelings with the white lion, and helping it to get free and return to the Dinokeng reserve a few years later. The literal translation of the title of this movie is "Mia and the White Lion".

　　There is no doubt that Mia is joy adamson in Born Free. Even some other characters in The White Lion can find their own shadows in Born Free.

　　In Born Free, Joey’s husband, George Adamson, is a neutral figure. As a hunting inspector, on the one hand, his job is to protect wild animals from poachers, and on the other hand, to deal with dangerous animals that endanger human life and crops. In The White Lion, Mia’s father plays a similar role. As the owner of the animal farm, he needs to raise all kinds of animals. In order to maintain the expenses of the animal farm, he must also sell some lions from time to time — — No matter how tragic its ending may be.

　　Even the inner world of the "villain" in the two films is strikingly consistent. In Born Free, police officer John is extremely hostile to Elsa the lion, and thinks that she should be sent to the zoo to be locked up. In The White Lion, the buyers of the lions stand on the bodies of the lions they shot. In the two films, the characters have different performances, but one thing in common is hard to deny. These people are the most typical anthropocentrists. Anthropocentrists always think that people are the masters and dominant forces of all things in nature, and refuse to recognize the intrinsic value and survival rights of animals. Therefore, police officer John can seize Elsa’s freedom (confined in the zoo), and those buyers even took the lion’s life — — Of course, at an absolutely safe distance, taking the lion’s life with a rifle behind the barbed wire is not "brave".

Buyers who shoot lions and take pictures.

　　The vague image of Africa

　　Like Born Free, The White Lion was also filmed in Africa (specifically South Africa).

　　In fact, the relationship between French films and Africa goes back to ancient times. As the hometown of world movies, France has a colonial and colonized relationship with Africa, which makes the time for movies to arrive in Africa almost synchronous with other parts of the world. The film was invented in 1895, and the first film screening activity appeared in Cairo, Egypt the following year. The African continent, which is born with the characteristics of wonders, naturally cannot escape the eyes of film pioneers. The equatorial line almost just bisects Africa. There are vast tropical rain forest belts, forested savannahs and Yuan Ye full of grass in the inland plateau. The northernmost is the largest desert in the world: Sahara. Such a beautiful and lush land has become an important reason to attract the creative attention of French filmmakers. "Every time the Lumiere brothers go to a city, they are keen to shoot well-known local attractions." There are more than ten scenes about the scenery of North Africa in their series of short films about scenery filmed in 1905.

　　However, it is disappointing that even in 2019, the images of Africa seen by the audience in The White Lion is still vague. At the beginning of the film, the audience saw Mia having a video conversation with a London boy. From their conversation, the audience can infer that Mia’s family is British. Unlike the London boy (who may be his former classmate), Mia is a fan of Manchester United instead of Chelsea. But this background introduction has no effect on where Mia is now. Mia’s father used a loan to set up a animal farm, but the audience didn’t know it was in South Africa until much later — — Even later than the irrelevant plot that Mia’s mother is a the French.

　　What’s even worse is that the 21st century Africa shown by The White Lion is almost the same as the movie Out of Africa in the last century. The magnificent savanna and spectacular wildlife (represented by elephants and lions) seem to be "Africa", regardless of the existence of the remaining four-fifths of African land. If this can only be regarded as a harmless "stereotype", more importantly, as a film shot in Africa, the Africans are extremely marginalized in the film. In the film, Mia’s assistants in the animal farm, the brokers who trade animals and even the buyers of lions are almost all white. The first black character to appear in the camera is the domestic servant — — No matter from the posture or status, it is very much like Mannia played by the black actress hattie mcdaniel in Gone with the Wind.

　　As for the "Shangaan tribe" mentioned many times in the film, although it has a commendable tradition of "loving white lions", it is still only a primitive tribe that stays in slash and burn. On the contrary, it is a modern landmark building like the commercial complex, which has a different meaning in the film — — It was built on the only way to the animal sanctuary, blocking the "way home" of Mia and White Lion. The film seems to imply that maintaining this primitive and backward appearance is the "right way" for Africans. This can of course be called a colonialist perspective.

Shopping malls that block the white lion’s way home

　　Xiong Haizi’s Adventures

　　As for the plot of The White Lion, it seems to be different from the obscure painting style of many French films. The film "The White Lion" is only 100 minutes long. It seems that French filmmakers are aware of the overwhelming pressure of Hollywood movies. Isabelle Giordano, director-general of the French Film Union, admitted in an interview with le figaro last year, "I often hear buyers say that our films are too long and have too many lines." As for the long-standing "artistic pursuit" of French films, they have to bow to the market to some extent. Frederic fiore, co-president of Logical Film, a film financing and production company, claimed that "French films have changed in the international market, and now this change is developing very fast." One of the main changes is that "the French has overcome the habit of complicating genre films".

　　This point is fully demonstrated in The White Lion. The plot of this film is almost suspected of oversimplification. Mia grew up from the age of 10 to the age of 14. After all, she is just a "Xiong Haizi". A key conflict point is designed in the film. Mia secretly hid on the roof of her father’s car carrying lions and witnessed the end of those sold lions — — It’s meaningless to be killed by the rich as prey. In fact, this is the focus of this film — — In the past decade, more than 10,000 lions from animal farms have been "legally" hunted in South Africa, while there are only more than 20,000 wild lions left in the world. Realizing that her beloved white lion will also be sold and then hunted by buyers, Mia decided to abscond with the lion. Her subsequent actions fully exposed the essence of "Xiong Haizi". She opened the cage in the middle of the night, released all the lions and other animals (such as hyenas), and then drove away with her white lion in a car. Even in order to break through the border, Mia broke into the commercial complex with a lion on foot, causing extreme confusion among customers (interestingly, these panicked customers are basically black). Fortunately, the lion was not frightened out of control in the shopping mall, but as gentle as a cat. In the end, Mia completed the adventure with the lion and arrived at a safe shelter, "the land of Shangana".

White lion and Shanggana nationality

　　During the whole escape, although the director designed a line for Mia, such as "I’m still a child, how can I save you", in an attempt to show her helplessness and despair, but in the plot, she put on an obvious "protagonist aura" for Xiong Haizi. Mia’s age makes people suspect that she doesn’t have a driver’s license, but her driving skills show that she is an old driver. And her composure and sophistication in the process of escape are obviously beyond her age. The audience has reason to believe that this is the director’s theme of animal protectionism to promote "human beings fulfill their obligation not to harm animals but to help them", thus sacrificing the rationality of the plot.

Xiong Haizi’s despair.

　　At the end of the film, Mia’s family came back to "the land of Shangana". The white lion, who has adapted to the wild life, came to visit his old friend with his "little family". This scene is undoubtedly a tribute to Born Free: at the end of the film, Elsa, who was released into the wild and married, also appeared in front of joy adamson who came to visit with her cubs. However, another obvious fact is that under the similar theme, The White Lion has no way to surpass this classic more than half a century ago. (Hong Sanyu)

HarmonyOS Zhixing appeared at Jinan Qilu Auto Show, and the hot atmosphere set off a car buying boom.

Original title: HarmonyOS Zhixing appeared at Jinan Qilu Auto Show, and the atmosphere was hot and the car buying boom was set off.

Source: Popular Newspaper Qilu Yidian

Original title: HarmonyOS Zhixing appeared at Jinan Qilu Auto Show, and the atmosphere was hot and the car buying boom was set off.

Source: Popular Newspaper Qilu Yidian

Reporter Qi Shujun　

From April 11th to April 15th, HarmonyOS Zhixing panoramic wisdom flagship SUV Zhijie M9, high-energy and large-space smart car Zhijie S7 and Zhijie M7 and many other models appeared at the 2024 Qilu International Auto Show. The atmosphere was hot, attracting many users and media to stop and experience tasting, which set off a car buying boom.

Huanxin upgrade, intellectual S7 surprise debut in high energy debut.

On April 11th, Huawei announced the rejuvenation and upgrade of the intelligent world S7 in the HarmonyOS Ecological Spring Communication Meeting. At the same time, Zhijie S7 also made a surprise appearance at Jinan Auto Show, which was very popular and attracted many young fashion users’ experiences, and they all lamented the powerful product strength and cool fashion appearance of Zhijie S7. As the first smart car in HarmonyOS Zhixing, Zhijie S7 is equipped with Huawei’s eight "black technologies". With superhuman wisdom, leapfrog performance, all-round space and efficient form, it shows its strong product competitiveness and gains a large number of fans.

It is worth mentioning that the Huawei Visual Intelligent Driving HUAWEI ADS Basic Edition will be launched by Zhijie S7 Pro, so that a wider range of users can enjoy the fun and convenience of intelligent driving, without relying on laser radar and high-precision maps, and realize "the national expressway is fast and easy to drive, and the intelligent parking is easy to stop"-the national expressway and urban expressway support NCA intelligent driving navigation assistance, intelligent driving up and down ramps and other scenes, and have certain independent lane change and obstacle avoidance bypass ability. Intelligent parking supports more than 160 kinds of parking spaces, such as special-shaped parking spaces and custom parking spaces, which can be parked immediately.

After the test drive experience, the user Mr. Wang said: "There are many people in the booth of HarmonyOS Zhixing, and I believe in Huawei’s technology very much, so I came to have a look, and I took a fancy to the intelligent S7 at a glance. Needless to say, the appearance is very cool and impactful. After deep understanding, I was attracted by solid materials, super high performance and smart driving. With intelligent driving, I went to work from west to east, which greatly reduced my travel pressure, and I just felt very reliable and my rights and interests were good. I decided to discuss it with my family.

Wenjie series models continue to sell well, and several black technologies have been repeatedly praised by users.

As the full-scene flagship product SUV with Huawei’s deep empowerment, the M9 in the world is still hot. As a D-class full-size SUV platform, Wenjie M9 is built with a brand-new platform of Huawei’s full-line smart car technology solutions, which not only brings a "ceiling" level smart cockpit and intelligent driving experience, but also brings a leading generation of intelligent experience, including Huawei Turing intelligent chassis, Huawei megapixel smart headlights, Huawei AR HUD, Huawei light field screen, HUAWEI SOUND, Pangu AI big model and other technologies, bringing users a leading generation of technological luxury experience.

As the "ballast stone" of Wen Jie family, Wen Jie’s new M7 also appeared at HarmonyOS Zhixing booth. Wenjie’s new M7 has invested more than 500 million yuan in all-round renovation and upgrading, positioning a 250,000-class luxury and smart large SUV, integrating great wisdom, large space and super safety. The five new M7 seats in Wenjie have a changeable space, and the layout of six seats is more flexible. With excellent product strength, innovative technology leading and super-high intelligence-price ratio, the new M7 series in Wenjie has won full recognition from the market and consumers, and it has definitely exceeded 100,000 units in two months since its listing.

HarmonyOS Zhixing is Huawei’s new exploration in the field of smart travel. It not only deeply cultivates the core technologies such as intelligent driving, intelligent cockpit, intelligent driving control and intelligent vehicle control, but also promotes the intelligent development of the automobile industry through technological innovation. It also shows Huawei’s forward-looking layout of the automobile industry, and cooperates with partners to create an open and shared smart travel experience, which will bring users a more extreme travel experience. You are welcome to go to the E6 HarmonyOS Zhixing exhibition area in Hall 5 of Qilu International Auto Show or Huawei offline stores to test drive all the models of HarmonyOS Zhixing.

The appearance of the real car is released, creating a new trend of young electric SUVs

Recently, a group of real pictures of the appearance of Lantu’s confidant were exposed, marking the first attempt of Lantu Automobile in the field of pure electric household SUV. While retaining the design concept of the Lantu family, the new car integrates more fashion elements, showing a more youthful and trendy appearance.

Landscape will provide a variety of appearance color options, including pure and bright white and fresh and natural light green. The two colors have their own characteristics. White is simple and pure, while light green reveals a touch of mystery and high-end.

The model features a closed front face design, which is consistent with the body color, and the overall look is simple and elegant. The through-the LED light strip is paired with slender daytime running lights and main lighting sources located on both sides of the front of the car to form a unique split headlight design, adding to the technological atmosphere.

The side lines of the car body are elegant and smooth, and the wheelbase close to the ideal ratio is matched with the length of the car, giving Lan Tu’s confidant the body shape like a pure electric racing car, with both a sense of technology and sportiness, and the driving room has also become a landscape in the eyes of others.

The rear design is also ingenious, using a narrow-framed through-light strip with red LED details to further enhance the high-end texture and sporty atmosphere of the vehicle’s rear.

The spacious interior space of Lantu Zhiyin is due to its bottom-level design based on the high-end intelligent electric architecture developed by ESSA. The nearly 2-meter width, combined with the layout of four wheels and four corners, coupled with the 4725mm length and 2900mm long wheelbase, ensures the riding experience of the medium and large SUV level, providing users with a comfortable and spacious space to enjoy.

In response to the diverse travel needs of young families, Lantu Zhiyin has carefully designed it. As a pure electric SUV, it has a battery life of 901 kilometers, ranking first in its class, greatly expanding the travel range of users, whether it is daily commuting or long-distance travel.

This outstanding battery life performance is due to the latest Lanhai power system carried by Landu’s bosom friend, which includes the world’s most efficient 800V high-efficiency electric drive system, as well as high-precision aerospace-grade process axle teeth, enabling the efficiency of the electric drive and electronic control system to reach 92.5% and 99.4% respectively, thus achieving the perfect combination of long battery life and efficient driving experience.

As the fourth new model of Lantu Automobile, Lantu’s confidant is not only the brand’s first pure electric household SUV global model after launching a new overseas strategy, but also carries the mission of showcasing the upward image and technological innovation strength of Chinese brand cars to the world, aiming to bring a new travel experience of comfort, pleasure, luxury and safety to global consumers.

Which is better, LeTV and Xiaomi TV？ Smart TV competition

Which is better, LeTV and Xiaomi TV? Smart TV competition

　　Xiaomi and LeTV launched their own 3,000 yuan cost-effective smart TVs at the end of 2013, which gradually enriched consumers’ choices. So how should you choose a 3,000 yuan smart TV? Let’s compare the two smart TVs, LeTV and Xiaomi TV.

Which is better, LeTV and Xiaomi TV? Smart TV competition

LeTV and Xiaomi TV screen comparison

　　Smart TVs are still TVs after all, and visual experience is our first choice to consider. Both LeTV and Xiaomi TV have a resolution of 1920×1080 pixels, using the more popular IPS panel, commonly known as "hard screen". However, neither LeTV nor Xiaomi TV uses high-end panels in the relevant panel types, so there is still a significant gap between image quality and high-end TVs. From the perspective of the factors that determine image quality, color gamut, and dynamic definition, LeTV and Xiaomi TV can only be said to have their own strengths and weaknesses, and they are tied. In addition to the above factors, the panel size is an important factor in determining the visual experience, and in this regard, the advantage of the LeTV S50 is very obvious. The panel size of the LeTV S50 is 50 inches, while the Xiaomi TV is 47 inches. The actual area of the LeTV S50 is 10% -13% more than that of the other two smart TVs. In the screen comparison process, the LeTV S50 has the upper hand.

LeTV and Xiaomi TV screen comparison

Comparison of hardware configurations of LeTV and Xiaomi TV

　　The so-called smart TV, its overall operating experience is inseparable from the hardware configuration. In these two smart TVs, the LeTV S50 is equipped with a 1GHz dual-core CPU + dual-core GPU configuration, also with 1GB random access memory and 8GB storage space; while the Xiaomi TV is equipped with a Qualcomm Snapdragon 600 processor, that is, a 1.7GHz quad-core processor + Adreno 320GPU, and the Xiaomi TV is also equipped with 2GB random access memory and 8GB storage space. Friends who are familiar with mobile phones should know that even in the field of mobile phones, the Qualcomm Snapdragon 600 can be regarded as a high-end processor. With the blessing of the Qualcomm Snapdragon 600 and 2GB random access memory, the Xiaomi TV far exceeds other competitors in terms of system hardware. At present, the games of smart TVs are largely transplanted to Android phones, and Qualcomm processors are obviously better in terms of game compatibility. Therefore, in the short term, Xiaomi smart TVs will be much better than the other two smart TVs in terms of game performance, and the fluency of multi-tasking will also be better. To sum up, in the comparison of hardware configuration, Xiaomi TV outperforms the other two smart TVs.

Comparison of video sources of LeTV and Xiaomi TV

　　Turn on the smart TV, most of our time may still be used to watch TV and movies, so the video source is also an important factor we need to consider. In this regard, LeTV S50 can also enjoy the resources of LeTV, compared to Xiaomi TV’s video resources are significantly less. However, it needs to be reminded that major video websites have launched the client side of the Android smart TV version, and you can still watch relevant videos. If it is too troublesome, you can also install video aggregation software on the smart TV, so you can track and watch the resources of major video platforms at the same time. In terms of video source comparison, LeTV S50 has the upper hand, but it is not an advantage that smart TVs cannot catch up with.

LeTV and Xiaomi TV Video Source Comparison 2

LeTV and Xiaomi TV expansion and accessories comparison

　　Compared with traditional TVs, smart TVs often play multiple roles. Let’s take a look at the expansion and accessories of LeTV and Xiaomi TV.

　　LeTV S50: USB 2.0, polarized movie playback (3D version), output, super remote control, (3D version)

　　Xiaomi: USB 3.0, polarized 3D movie playback, DTS 5.1 channel output, 3D glasses, Bluetooth 4.0

　　From the above comparison, it can be seen that the LeTV S50 has an extra super remote control compared to other smart TVs, but it does not support USB3.0. According to netizens, the LeTV S50 does not have Bluetooth function. As for the Xiaomi TV, it is equipped with Bluetooth 4.0 and USB3.0. Bluetooth function is very practical when equipped with Bluetooth headphones, Bluetooth handles and other peripherals. In terms of other extensions and accessories, this LeTV TV and Xiaomi TV are not worth repeating separately. Which one to buy, everyone should consider as appropriate. In general, Xiaomi has the upper hand in the expansion and accessories, followed by LeTV.

LeTV and Xiaomi TV expansion and accessories comparison

LeTV and Xiaomi TV expansion and accessories comparison 1

LeTV and Xiaomi TV price comparison

　　It stands to reason that the price of the product can be passed on in one sentence, but the reality is not the case. For example, Xiaomi TVs may not be bought with money. At present, if you want to get Xiaomi from players, you generally need to increase the price by 100-300. If you don’t start in the same city, you need to pay an additional high courier fee. Let’s talk about the specific difficulty and price of these two smart TVs separately.

　　Xiaomi TV, the official price of this smart TV is 2999 yuan, but the actual cost of transportation is 100 yuan, and the actual cost is 3099 yuan. But it needs to be noted that this smart TV is currently only available on the official website every Tuesday at 12 noon in limited quantities, and the weekly sales volume is only a few thousand units. So whether you can snap up this TV basically depends on your character. What’s more pitiful than "snapping up" is that the delivery range of Xiaomi smart TV is currently only Beijing, Shanghai, Chengdu, Wuhan, Shenzhen, Guangzhou, and Zhuhai. If other cities want to buy this smart TV, they can only transfer it through a third party in the above-mentioned relevant cities, but the freight is not low, which is enough to reduce the cost performance of Xiaomi smart TV.

　　LeTV S50, this smart TV is relatively easy to buy. At present, the official website can buy directly, but it takes one to five weeks to ship. LeTV S50 is divided into 2D version and 3D version. The 2D version is currently priced at 2989 yuan, and the 3D version is currently priced at 3489 yuan, without delivery fee. As the name suggests, the 3D version has a function of 3D movie playback, and the rest are no different, so friends who have no love for 3D TVs can consider the 2D version. In addition, whether it is a 2D or 3D version, the LeTV S50 comes standard with a super remote control. This remote control integrates voice control, voice input, touch, remote control, game playing, gravity sensing and other functions. It can be said that it is the most "industry conscience" remote control among the 3,000 smart TVs. It not only enhances the super-control experience of the smart TV, but also enhances the cost performance of this smart TV.

Comparison of the final advantages and disadvantages of LeTV and Xiaomi TV

The advantages and disadvantages of Xiaomi TV

　　Advantages:

　　1, processor, random access memory, graphics processing unit configuration is the highest.

　　2. Supports 3D movies.

　　3. Supports USB 3.0 and Bluetooth 4.0.

　　Disadvantages:

　　The smallest display area of the two smart TVs is 47 inches.

　　2. It is not easy to start, it is not fully open for purchase, and the delivery range is small.

The advantages and disadvantages of LeTV S50

　　Advantages:

　　The largest display area of the two smart TVs is 50 inches.

　　2. A super remote control is included.

　　3. You can directly book the purchase on the official website.

　　Disadvantages:

　　1. Weak processor and graphics processing performance (mainly affects the fluency of games and programs, but has no impact on video playback itself).

　　2. USB 3.0 is not supported.

　　The 3D version is the most expensive of the two smart TVs.

New era, new expression, new attitude, new revision of CCTV TV drama channel

　　Focusing on the core requirements of "two improvements" in artistic level and mass satisfaction, and aiming at creating more excellent products with ideological, artistic and ornamental unity, CCTV TV drama channel will launch a brand-new revision on October 24. It is understood that this revision cuts through the management mechanism, visual image, programming and other levels and angles, and strives to bring more pleasing audio-visual experience and unprecedented content presentation to the majority of TV viewers.

　　More professional, more focused, "produced by the front desk" and a strong attack.

　　As the only national TV professional channel that broadcasts TV series 24 hours a day, CCTV TV series channel has presented countless classic plays to the audience since its launch, and has met the spiritual and cultural needs of the audience with endless masterpieces. In the brand-new revision of this launch, "produced by the reception desk" has become the most eye-catching brand logo.

　　On October 24th, the night of the revision, the TV series "Passionate Years", produced by the Central Radio and Television General Station and co-starring Li Guangjie and Gao Lu, will be broadcast on the golden channel of TV series. As the first TV series produced by Headquarters, Passionate Years tells a touching story of Chinese researchers who took root in the Gobi and devoted their youth in the early days of the founding of New China. The unique theme, solid and beautiful storyline, accurately restored historical atmosphere and touching feelings of home and country made this masterpiece of main melody attract much attention and expectation, which triggered a warm response.

　　It is understood that after "Years of Passion", many dramas produced by CCTV, such as "The Land of Hope" and "The Melody of Endeavour", will be broadcast in the prime time of CCTV. Taking the successful practice of this series of dramas as an opportunity, the TV drama channel will also launch more excellent masterpieces with good ideological, artistic and ornamental qualities.

　　More youthful and fashionable, new packaging is stunning and blooming.

　　Visual image design is very important for the establishment of channel brand image, which directly affects the competitiveness and recognition of channel brand communication. The brand new channel packaging of CCTV-8, which has won many heavyweight awards such as "Oscar Award in Packaging Industry" and PromaxBDA Asia Gold Award, and will be launched on October 24th, will promote the overall upgrade of brand visual system, with atmospheric style and distinctive features, which is more in line with the image positioning of world-class new mainstream media.

　　The revised channel logo is based on a calm crimson background, which strengthens the color of CCTV-8 brand and brings positive energy to the audience. The concise and lively number "8" leaps to the top, and the organic integration of color and geometric numbers has a great aesthetic impression and makes people shine. It is understood that the design of the new LOGO of the channel is inspired by movie screens and home theaters. It has a three-dimensional sense and a sense of space, which will bring the audience a unique feeling of "sitting at home and watching movies".

　　In addition to the stunning launch of the channel LOGO, multiple versions of ID deductive image propaganda films with different styles will further vividly explain the brand connotation of CCTV-8. Among them, it not only focuses on the communication of grand and heavy temperament, but also reflects the magnificent feeling of sunrise in the east; There is also a concise and lively expression of Chinese style, which brings a sense of elegance of flowers. It is both holistic and personalized, bringing refreshing visual experience and aesthetic enjoyment.

　　More meticulous and accurate, new arrangement leads expectations.

　　The TV series "National Children", which tells the touching story of the national children, recently ended in the top eight golden files of the Central Committee. According to the data of CSM National Network, the average audience rating of the drama is 1.22%, the average audience rating is 4.99%, the highest audience rating of an episode is 1.51%, and the highest audience rating of an episode is 6.48%, ranking first among the hit dramas in the same period. The Douban score of 7.6 fully shows the recognition and love of the audience and netizens for this work.

　　After "National Children", the TV channel will also launch more masterpieces of realistic themes that show truth, goodness and beauty and highlight "small cost, great feelings and positive energy". Among them, Gina, a popular flower, starred in the war drama "The Unveiled Sunshine", which will be broadcast as "The Years of Passion".

　　The family drama "I’m afraid it’s too late" led by Tang Zeng, the 2018 national viewing champion "Mother’s Uncle", is also gaining momentum, which makes people full of expectations.

　　At the same time, the all-day arrangement scheme launched in this revision is more meticulous and accurate. In the morning, it focuses on fresh country dramas, echoing the people’s deep and sincere local complex with good stories full of life breath; In the morning, we will push the war hero drama, watch the story of Jin Ge Tie Ma Shan River, and strengthen the feelings of the country and the country. In the afternoon, the youth fashion drama will be broadcast continuously, and the touching song of youth will be sung; In the evening, it focuses on emotional hit dramas, ironing the life folds of every ordinary person with delicate and warm family emotional stories; Focus on high-quality premiere dramas in prime time, and build a top domestic premiere drama platform suitable for all ages; In the second yellow period, classic plays were launched to reproduce classic stories and reminisce about last romance; Then broadcast high-quality overseas dramas, bringing a global film and television feast with high quality, high value and high reputation; Relaxed and pleasant life dramas are broadcast continuously in the middle of the night.

　　It is reported that this revision will not only highlight the fashionable and youthful channel characteristics on the basis of the original positioning, but also make full use of scientific methods such as big data analysis and research on communication laws to further adapt to the competitive situation in the national TV drama market, and continue to release the professional advantages of TV drama channels in repertoire creation, arrangement and broadcasting, and continue to maintain the "leader" position of China TV drama professional channels, with high quality, high taste and Kaku Takashina’s "masterpiece".

What are the customs and habits of New Year’s Eve？ Briefly introduce the attention and taboos of New Year’s Eve.

　　New Year’s Eve is a traditional festival in China. Throughout the ages, people have celebrated it in various ways. So what do you know about the customs of New Year’s Eve? New Year’s Eve, as a traditional festival in our country, is there any stress? Xiaobian has sorted out the precautions for New Year’s Eve. Let’s take a look at those who are interested.

Spring Festival is approaching.

Customs and habits of New Year’s Eve

What are the brief introductions of New Year’s Eve customs?

　　"Set off fireworks". Setting off firecrackers is a must on New Year’s Eve. Legend has it that the monster "Xi" is most afraid of the sound of firecrackers. Our ancestors used firecrackers to drive away the monster. Nowadays, the firecracker has been given a new meaning. It also has the function of dispelling poverty and bad luck. The noise also represents a colorful and prosperous life in the new year. Therefore, firecrackers must be lit on New Year’s Eve. Firecrackers are a specialty of China, also known as "firecrackers", "firecrackers" and "firecrackers".

　　"Shounian". Keeping old age on New Year’s Eve is one of the most important activities, and the custom of keeping old age has a long history. People often stay up all night on New Year’s Eve, which is called Shounian. The earliest record of observing the old age can be found in the local records of the Western Jin Dynasty: on New Year’s Eve, all parties give gifts, which is called "giving back the old age"; Wine and food are invited, which is called "don’t be old"; It is called "dividing the age" when the young and the old gather to drink and wish a complete song; Everyone stays up all night, waiting for the morning, which is called "keeping the old age". On New Year’s Eve, the whole family get together, eat New Year’s Eve, light candles or oil lamps, sit around the stove and chat, waiting for the time to bid farewell to the old year and welcome the new year, and keep vigil all night, symbolizing driving away all evil diseases and looking forward to good luck in the new year. Because of its great significance, until today, people are still used to keeping the old year and welcoming the new year on New Year’s Eve.

　　Eat rice cakes and jiaozi. The traditional Spring Festival begins on the eighth day of the twelfth lunar month (that is, Laba Festival), and housewives begin to arrange all kinds of food needed for the New Year. Steamed rice cakes, because of their homophonic "high age" and varied tastes, have almost become a must-have food for every family.

Good luck in the year of the rat

Pay attention to New Year’s Eve

　　"Bao jiaozi". Eating jiaozi is a traditional way to celebrate the New Year in the north. The Spring Festival is a family reunion festival. On this festival, wanderers who are away from home have to come home from Wan Li for thousands of miles. The whole family has to sit around and wrap jiaozi for the New Year. jiaozi’s practice is to make dumpling skins with flour first, and then use leather bags to stuff them. The contents of the stuffing are varied, and all kinds of meat, seafood, eggs and seasonal vegetables can be stuffed. The orthodox jiaozi method is to cook them in clear water and mix them with vinegar and minced garlic after picking them up. There are also ways to fry jiaozi and bake jiaozi (fried dumpling). Because the word "He" in dough mixing means "He"; Jiaozi’s "Jiao" and "Jiao" are homophonic, and "He" and "Jiao" have the meaning of reunion, so jiaozi is used to symbolize reunion of acacia; It is very auspicious to take the meaning of making friends at an older age; In addition, jiaozi, shaped like an ingot, eats jiaozi during the Chinese New Year, which also has the auspicious meaning of "making a fortune".

Pay attention to New Year’s Eve and taboo matters.

　　1. New Year’s Eve dinner

　　The New Year’s Eve dinner is also called the reunion dinner. According to Zonggu’s Record of Jingchu’s Age, it was customary to eat New Year’s Eve dinner at least in the Northern and Southern Dynasties. Because it is winter, northerners often set up hot pot in the middle of the dining table, so it is also called a stove.

　　The dishes of northerners’ New Year’s Eve often include dumplings, fish, rice cakes and long-term vegetables. Because dumplings look like gold ingots, which means wealth; Fish can’t be finished, because in Chinese, "fish" and "Yu" are homonyms, which means "more than one year". The rice cake has the meaning of "rising year by year"; Eating long-term vegetables has the meaning of longevity. In South China, there are many kinds of chicken, roasted meat, Nostoc flagelliforme and oyster sauce, because Nostoc flagelliforme and oyster sauce are homophonic. A typical New Year’s Eve dinner in the south of the Yangtze River must have fish and a rich soup pot.

　　According to the old ceremony, the traditional seats on New Year’s Eve are "respecting the east from the left" and "facing the gate for respect". The head of the annual banquet is the elder with the highest seniority, and the last seat is the lowest. If it is a treat, the chief is the most respected guest, and the host is at the bottom. No one else can sit down until the chief is seated, and no one can start work until the chief starts work.

　　Day.

Annual flavor is heavy.

What are the taboos on New Year’s Eve?

　　2. Don’t draw water

　　There is a taboo of "not pumping water" during the Chinese New Year. People who have wells at home should "seal the wells" before dusk except the day, put wooden covers on the wells, burn incense and worship sacrifices after offering cakes, and then open the covers for reuse three days later.

　　3. ancestor worship

　　Sacrificing ancestors is the first important event on New Year’s Eve. In many parts of our country, on this day, people will put rich meals and light incense sticks at home, and parents will lead their children to worship. In some rural areas in the north, paper money will be burned at home. In the evening of New Year’s Eve, candles are lit in front of the ancestor statues, wine is poured, and dishes are placed. The whole family holds a grand sacrifice ceremony to express their feelings of "pursuing the future with caution". People didn’t begin to enjoy the New Year’s Eve dinner until our ancestors had eaten it.

　　4, lucky money

　　The ancients were very particular about lucky money. The copper coins used need a lot of money and new money, and then they are made into various shapes with red ropes. Some wear hundreds of copper coins, which means "long life"; Others are dressed in auspicious shapes such as carp, ruyi and dragon, meaning "money dragon" and "money surplus" in order to bring good luck. In addition to giving children "lucky money" by elders, in some areas there is also the custom of giving "fruit on the eve of the year". On New Year’s Eve, the elders will put oranges, lychees and other fruits on the child’s pillow and take the meaning of "Geely" to wish the child good luck in the coming year. With the development of the times, the current "lucky money" is more direct and pure. Generally, red tickets are wrapped in exquisite red packages and then distributed to children for a good lottery.

　　5. Step on the Year’s Activities

　　On New Year’s Eve, people in our country will also hold a year-old stepping activity, that is, stick sesame stalks in the courtyard in the shape of gold ingots made of yellow paper rolls and save them into a bundle, which is called "cornucopia". Then, the whole family crushed it with their feet to harmonize "old age" with "broken", and borrowed the auspicious meaning of sesame blossoms, wishing the family prosperity and expressing their wishes and prayers for the new year.

　　6, shou sui

　　Keeping the old age on New Year’s Eve is also a long-standing custom. As early as the Western Jin Dynasty, it was clearly recorded in the local customs: "I don’t sleep all night, waiting for the dawn to keep the old age." Legend has it that observing the age is to prevent the infringement of a unicorn, which is most afraid of fire, red and sound, so people wear red clothes, light red lights, put up red paper, set off fireworks and firecrackers, burn incense and pray all night, and have the custom of "observing the age" on New Year’s Eve. "Ji Sheng at the age of Emperor Jing" records: "High fever, silver candle, drinking pine mash, sitting on the altar, called keeping the age, and prolonging the year by omen."

　　Many places also call New Year’s Eve "Ji Xiangye". On this night, both adults and children should say auspicious words, not unlucky words, dirty words and disrespectful words, or they will have bad luck all year. Therefore, joy, kindness and reunion are the biggest themes of New Year’s Eve.

　　7. Turn on the light and sleep

　　You can’t turn off the lights when you sleep on New Year’s Eve. You can’t turn off the lights until dawn on the first day of the new year. On the whole night of New Year’s Eve, the lights are generally not turned off at home, especially in the house where ancestors are supported.

　　8, avoid breaking utensils

　　There is also the custom of avoiding breaking utensils on New Year’s Eve. People believe that if the dishes and cups are broken on this day, it will mean "broken luck" in the new year. Sometimes accidentally breaking cups and plates on this day, the elders will hurry to wrap them in red paper and recite auspicious words such as "Peace through the years" to remedy it. Folks believe that putting the pieces wrapped in red paper on the sacred case for a few days can resolve possible disasters. Therefore, in order to win a good lottery on New Year’s Eve, people will be cautious in their words and deeds in order to achieve a lucky year.

　　9. Post Spring Festival couplets

　　Spring Festival couplets, also called "door pairs", "spring stickers", "couplets" and "couplets", belong to a kind of couplets and are a unique literary form. This pair of the earliest Spring Festival couplets in the world, "Three Yang began to spread, and four orders began to open", was recorded on the Dunhuang suicide note unearthed in the Tibetan Sutra Cave of Mogao Grottoes, written by Liu Qiuzi, a Tang Dynasty, in the eleventh year of Kaiyuan (723). The folk custom of sticking couplets on the Spring Festival began to prevail in the Ming Dynasty, and the birthplace of the trend was Nanjing. Now people in Jiangnan pay attention to posting Spring Festival couplets on the morning of New Year’s Eve.

　　10. paste new year pictures

　　New Year pictures, like Spring Festival couplets, originated from "door gods". With the rise of engraving printing, the content of New Year pictures is not limited to the door gods and so on, but gradually the god of wealth is invited to the home, and then colorful New Year pictures such as Three Stars of Fu Lushou, heavenly god blesses the people, Harvest of Five Grains, Prosperity of Six Livestock, Greeting the Spring and Blessing the New Year are produced in some New Year pictures workshops to meet people’s good wishes of celebrating and praying for the New Year.

　　11. stick grilles

　　In the folk, people also like to stick all kinds of paper-cuts on the windows-window grilles. Window grilles not only set off the festive atmosphere, but also integrate decoration, appreciation and practicality. Paper-cutting is a very popular folk art in China, which has been loved by people for thousands of years. Because it is mostly stuck on the window, it is also called "window flower". With its unique generalization and exaggeration, window grilles show auspicious things and good wishes incisively and vividly, and decorate the festival with splendor.

　　12, paste the word blessing

　　It is a long-standing folk custom in China to stick blessings on the Spring Festival. Sticking the word "Fu" in the Spring Festival places people’s longing for a happy life and wishes for a bright future. There is no uniform standard for how to paste the word "Fu".

　　13, zero must go home.

　　After the reunion dinner is finished with laughter, the family will sit around the TV to watch the Spring Festival Gala, or visit relatives’ homes to chat, but they must get home before zero. At 1: 00, the whole family should "keep watch" at home. When the hands of clocks and watches pass 12 o’clock, people will set off firecrackers already prepared to celebrate the arrival of the New Year.

　　14. Burning firecrackers

　　There is a folk saying in China that "opening the door to firecrackers". That is, at the arrival of the new year, the first thing for every household to open the door is to set off firecrackers to eliminate the old and welcome the new with the sound of firecrackers. Its origin is very early, and it has a history of more than two thousand years. Setting off firecrackers can create a festive and lively atmosphere, which is a kind of entertainment in festivals and can bring happiness and good luck to people.

Editor in charge: Ke Jinding

The chill is getting heavier! The temperature drops the most in beginning of winter. See where to enter the winter on the national winter map.

China Weather Network News "The north wind is cold and cold, and the sparse wood is half green and yellow." Today (November 8th), China entered the beginning of winter solar term. beginning of winter is the first solar term in winter, which means the beginning of cold winter. After beginning of winter, cold air activities became more frequent, and the winter process accelerated. China Weather Network launched the national winter map during beginning of winter all the year round to see where the cold wind is starting and winter is coming.

[National Winter Map] During the beginning of winter season, most of the north entered the winter.

At the beginning of the solar term in beginning of winter all the year round, many places in the north have entered winter, and the front of winter has reached the central part of North China, Qinling Mountains and western Sichuan Plateau. During the solar term in beginning of winter, the process of winter accelerated, and winter continued to cross south, and southern Hebei, southwestern Shaanxi, southern Shandong, most of Henan, northern Jiangsu and Anhui, and northwestern Hubei all entered the threshold of winter. Like Shijiazhuang (November 7), Xi ‘an (November 11), Jinan (November 10), Zhengzhou (November 13), Hefei (November 18), Nanjing (November 19) and other provincial capital cities, the average winter season is concentrated in beginning of winter season.

Most of the south is still in autumn at this time, and places like Hunan and Hubei are cool and full of autumn. In Hainan and the southern coastal areas of Guangdong, the summer heat still exists, and the summer is not over.

[Weather in beginning of winter] The temperature plummeted and the chill became heavier.

At the time of beginning of winter, everything was finally done. Beginning of winter is the first solar term in winter, which means that life begins to close and everything enters a state of recuperation and collection. Its climate has also changed from dry autumn to rainy and cold winter, with a sudden drop in temperature and a growing chill.

"One day in beginning of winter, water cooling is three points." Beginning of winter is the solar term with the fiercest cooling in the whole year, especially in the north. At this time, it has entered the cold season of "singing winter with the wind". China Weather Network took stock of the national temperature changes in the twenty-four solar terms, and found that the national average temperature began to decline since beginning of autumn, and beginning of winter had the largest decline, with the temperature in first frost dropping by 3.77℃ compared with the previous solar term.

The forms of precipitation after beginning of winter are more diverse, such as rain, snow, sleet and hail. The first snow often appears in North China, and it is already a scene of heavy snow in Northeast and Northwest China.

During the cold air intermission, the temperature difference between day and night in North China, Huanghuai and other places is large, and the humidity increases, which is prone to fog and haze weather, especially the visibility is low in the morning and evening, which will have a great impact on people’s life and travel.

Beginning of winter is not equal to winter. After beginning of winter, the cold air is stronger and the activities are more frequent. The front of winter begins to cross the Qinling Huaihe River, and most of the north has entered winter, while most of the south is still in autumn.

[beginning of winter Phenology] Water begins to freeze when it is frozen.

Beginning of winter is divided into three stages: the first stage is when the water begins to freeze, the second stage is when the ground begins to freeze, and the third stage is when the pheasant enters the flood. It is said that this solar term, water can already form ice; The land also began to freeze; After beginning of winter, big birds such as pheasants are rare, but giant clams with similar lines and colors can be seen on the seashore.

"beginning of winter is sunny and has a good harvest." In beginning of winter season, the land in Northeast China is frozen, and agricultural and forestry crops enter the wintering period; Jiangnan and South China should make full use of fine weather to harvest, sun and air late rice.

[beginning of winter custom] It is necessary to make up for the winter and avoid making up for the cold.

As the saying goes, "beginning of winter fills the winter and fills the mouth." In order to resist the cold, there is a folk custom of "beginning of winter food tonic". In the north, jiaozi is eaten, while in the south, radish stewed mutton, ginger duck, crucian bean curd soup and other tonic dishes are usually eaten. However, winter tonic should be moderate, and blind "big tonic" should be avoided.

The weather is getting colder after beginning of winter, so friends should prepare down jackets, hats, scarves, gloves and other cold-proof equipment in advance, and add clothes in time to prevent colds.

When the north wind rises, everything hides, and beginning of winter is brushing away the restlessness of the season with the most peaceful attitude, so that everything can be calm. We might as well enjoy the warm sunshine in winter and feel the good time on earth quietly after our daily busyness. (Text/Liu Wei Design/Liu Hongxin Data Support/Shi Yan Part of the Image Source/vision china)

(Source: China Weather Network)

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Shenzhen, the global fashion capital, is the fourth! Global Fashion City Index released →

Source: [Read Special]

Shenzhen beats Tokyo, ranking fourth in the fashion capital of the world. At the 8th China (Shenzhen) International Fashion Festival held on December 23rd, the Global Fashion City Index was released in Shenzhen for the sixth time. The index was jointly developed by Shenzhen Fashion Designers Association, China Textile and Apparel Education Society and Shenzhen European Textile and Apparel Research Institute.

The global fashion landscape has become "both East and West"

The Global Fashion City Index is the first digital tool in the industry to judge and study the global regional fashion capacity building. On the basis of the previous five sessions, this fashion city index has more detailed data, more professional research and more scientific tools, showing the global city fashion industry coordinates in a panoramic and three-dimensional way.

This global fashion city index has established a number of index systems such as industrial quality index, international image index, fashion environment index, public service index and innovation vitality index in terms of compilation principles, generation path, algorithm system and index selection. Guided by the evaluation and analysis model of fashion city index, it deeply collects the annual index data of global fashion cities and forms a systematic evaluation result. Finally, 20 shortlisted cities were selected for evaluation in the global scope, covering 5 continents and 15 countries and regions in terms of spatial distribution. These 20 city samples basically represent the fashion development in different regions around the world.

Ni Yangsheng, president of China Textile and Apparel Education Society, read out the ranking of 2022 Global Fashion City Index.

The short-listed cities are Paris, new york, London, Shenzhen, Tokyo, Milan, Singapore, China, Hong Kong, Sydney, Shanghai, Los Angeles, Beijing, Berlin, Toronto, Rome, Seoul, Barcelona, Copenhagen, Moscow and Rio de Janeiro. Among them, Shenzhen ranks fourth, which indicates that the international status of Shenzhen as a global fashion city has been continuously consolidated.

The release of this index also shows that more changes have taken place in the global fashion landscape, which is changing from "the west wind is spreading eastward, Europe and the United States are dominant" to "the east and the west are equally important, each leading the way". Relying on the complete industrial chain foundation, the huge consumer market, the expression of excellent traditional culture in the new era, and the self-confidence of the younger generation, the Chinese-style fashion city and the traditional international fashion city stand side by side and become a new landmark landscape of the global fashion map.

Shenzhen has become a global fashion "public opinion field"

The release of the global fashion city index reveals several phenomena-

First, the global fashion pattern presents greater uncertainty, multi-polarization and seamless intensification, and the butterfly effect is more generalized.Scientific and technological innovation, digital economy and green development are changing the industrial structure and ecology at an unprecedented speed, scale and scope. From the new manufacturing industry represented by intelligent manufacturing and additive manufacturing, to the new material industry represented by high-performance fibers and biomaterials, and then to the digital creative industry represented by digital cultural creation and meta-universe, innovation has become the key to industrial ecological evolution and value upgrading. Global fashion cities are creating new values in the fashion industry with the sensitivity of fashion perception era, the openness of integration with diversity, the drive of design and the originality of creating beauty and innovation.

Second, the fashion industry has entered a new consolidation period, breaking and reconstructing, subverting and reconstructing, giving fashion laggards unprecedented opportunities.The blessing of digitalization and intelligence endows the fashion industry with an inclusive and diversified cultural context, and also brings more vitality to the backward fashion cities including China. In the diversified industries and market tracks, the self with core advantages is determined, and the ability to create customer value and social value is constantly improved. The rise of the new generation of fashion is unstoppable.

Third, the fashion community has become a global fashion language, and the fashion concept of equality, mutual learning, dialogue and tolerance has gradually become a global consensus.The global fashion industry has entered a new era of integration. Fashion is interconnected, everything can be woven, too many scenes are waiting to be excavated, and endless user experiences need to be iterated. Every fashion city, whether active or passive, has become the builder of this new fashion pattern, and cross-border innovation and integration innovation have promoted the continuous extension of industrial values and scene boundaries. In the integration with new fields such as digital economy, bio-economy and green economy, fashion cities have recreated new self-values.

Zhou Shikang, president of Shenzhen Fashion Designers Association, said that the Global Fashion City Index is committed to building a fashion community of equality, mutual learning, dialogue and tolerance. The global fashion city launch was held in Shenzhen for six consecutive times, and Shenzhen is becoming a global fashion public opinion field, which is also an important symbol of China’s standing at the home of global fashion. In the index ranking, the overall rise of China’s fashion city is gratifying. Behind it are the vigorous growth of designers and brands who pay attention to Chinese cultural connotation and life aesthetics. I believe that China’s fashion city will accelerate the remodeling of oriental cultural connotation and life aesthetics, build a Chinese fashion discourse and narrative system, create a fashion ecology with China characteristics, world influence and times characteristics, and enhance the creativity and leading power of China’s fashion culture.

(Image provided by the interviewee)

(Original title "Shenzhen is the fourth global fashion city index release")

Editor Li Bin reviewed Liu Chunsheng’s second trial, Xu Jiayi’s third trial, Zhan Wanrong

(Author: Shenzhen Special Zone Daily reporter Wu Dequn)

This article comes from [Reading Special] and only represents the author’s point of view. The national party media information public platform provides information dissemination and dissemination services.

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