标签归档 上海桑拿

Fans Travel-Embracing the World in the Language of Football

  When the opening whistle of Arsenal’s match against Manchester City sounded, Grandma Liu, 79, sat at Emirates Stadium and cheered for the team with tens of thousands of British fans. The "Granny Liu the Gunner", who has tens of thousands of fans on Weibo, is still full of enthusiasm for football, although she is white-haired. As a fan who has been fond of Arsenal for more than 10 years, it is not the first time for Grandma Liu to visit the British competition site. In 2014, accompanied by her son, she witnessed Arsenal winning the FA Cup and participated in the subsequent celebration parade.

  It is not uncommon for China fans to "cross the ocean" for their beloved team. The TV broadcast of European leagues was introduced to China earlier, including Premier League, Serie A, La Liga and other European leagues, which gathered huge fans. Nowadays, under the circumstance that "fans", a group with high user viscosity, gradually have certain consumption power and outbound travel is becoming more and more mature, the new model of "watching games+traveling" has mushroomed and spread rapidly in China.

  Subsectors have developed rapidly.

  Sports industry is an industry with great growth potential, while tourism industry is a booming sunrise industry. After the two industries are upgraded, it is "customized sports tourism". As a kind of leisure tourism, it has developed rapidly under the background of residents’ consumption upgrading in recent years. According to the data of the World Tourism Organization, this form of tourism is growing at an annual rate of 14%, which is the fastest growing sub-industry in the global tourism market, exceeding the overall growth rate of 4% to 5% of the tourism industry. There are also data predictions that in 2020, the global sports tourism market is expected to exceed 400 billion US dollars.

  With the development of the Internet, "customized fan travel" has become a more accurate and more suitable vocabulary for the needs of the times. As soon as a tourist or a sports fan lands in the local area, the consumption generated is almost all tourism consumption. Tourism is the biggest converter, sports competitions gather people, and tourism transforms people into commercial value.

  Most traditional travel agencies’ "game-watching tour" is nothing more than adding a ticket to the traditional travel route. This design obviously cannot meet the in-depth experience needs of die-hard fans. Die-hard fans pay attention to the service of the club and the event itself, such as the team’s cultural experience and the experience of watching the game. They are more willing to focus their consumption on improving the travel experience, rather than the situation where traditional outbound shopping consumption dominates.

  Nowadays, many fans will buy tickets, customize travel routes and services through a wide range of professional travel service providers such as Ali Travel, Ctrip and Caesars Travel. At present, service providers that are perpendicular to the market and specialize in the business of "sports+tourism" are also favored by more and more people.

  Lu Yiming, the founder of hardcore sports, called this kind of behavior of fans going to the stadium to watch the game and realize their dreams "pilgrimage". As the only company in China that is perpendicular to the pilgrimage of European football and has only this business, hardcore sports has cooperated with offline fan associations of many European clubs. Online, they also cooperate with some professional sports content production platforms and media community platforms to attract online users who pay attention to the events and surrounding information to watch the games. Both online and offline resources have a good consumption conversion rate.

  Tourism itself is a service, and in the subdivision of football travel, travel service providers perpendicular to the market will take the service user experience as the top priority. The service packages launched by some travel agencies include themed products such as the father-son tour of football feelings and the honeymoon pilgrimage of couples.

  Enthusiastic fans have a blue ocean.

  The concept of tourism has great inclusiveness, and the boundaries of tourism become more vague and inclusive with the development of society and the upgrading of consumption. In this context, the integration of football, even sports and tourism is deeper, its scope is wider, and the boundaries between time and space are more blurred. However, due to the different core attraction, fan tourism shows several characteristics different from other tourism activities.

  First of all, the boundaries of fan group differences are more obvious. The particularity of fan travel is that before watching the game and visiting the stadium, you have already had a love and professional understanding of this club. Compared with other tourism activities, sports tourism can be said to have certain "threshold" restrictions. There is no such detailed group division in traditional outbound sightseeing tourism, and such group differences will lead to a situation that fan tourism does not match the traditional tourism industry structure.

  Secondly, the fans are more sticky. For most fans, watching football is an endless activity, so fans’ stickiness to the club will increase and they will pour deeper feelings into the club as a tourist destination. The increase of user stickiness means lower price sensitivity, which is similar to "fan economy". More and more fans hope to realize their dream of "small but beautiful" with the help of professional travel service providers.

  For consumers, tourism content and consumption content have not only stayed in the previous sightseeing and leisure, but also integrated more experience, participation, interaction or deeper feelings, especially for those fans who have devoted their feelings to the club.

  "At present, the development of domestic mainstream tourism products is still in its infancy, and the products mainly take ticketing as their core competitiveness. For some fans who yearn for a high-end tour, they may prefer to go to a certain venue for a live experience. How to embrace the blue ocean of’ fans+tourism’, which has not yet been developed, tourism service providers need to continue to explore. " Wu Geng ‘an, deputy director of the Sports and Leisure Research Institute of Huaqiao University, said.

  Win-win cooperation in tourism and sports

  From the perspective of supply side, existing travel agencies have explored and upgraded the tourism products on the supply side. The traditional game-watching tour only has sports events and tourist routes, which will involve some sightseeing and sports industries. However, in terms of integration experience, it is still necessary to improve the service and experience of tourism products in combination with new consumer demand.

  Rich product design is a direction to promote the development of the whole sports tourism industry, so that specific sports tourism projects can be driven through the core event IP. At present, many China sports travel service providers, including Yaner Sports, try to reach cooperation with foreign clubs to provide fans with the opportunity to enter the training ground and witness the star training at close range. In the future, meeting with the stars, having dinner together, or holding a wedding at the stadium and letting the children be caddies holding hands when the stars appear are all goals that fans can achieve, and they are also the added value that most sports event tourism companies have yet to explore.

  Wu Geng ‘an said: "On the whole, with the change of tourism market demand and the maturity of tourism industry, fan tourism has also ushered in new opportunities. The improvement of fans’ demand for travel experience and the corresponding development of more abundant fan travel experience projects by suppliers all play an important role in promoting the development of sports tourism. "

  In addition, China’s huge fan market has attracted the attention of the world’s popular fan destinations. In December 2016, the British Tourism Board cooperated with the Premier League, and launched an activity of "Looking for Premier League Ace Fans" on China’s official broadcast platform Xinying Sports. The winner finally got the opportunity to go to the UK to experience the football theme tour. As far as cultural attributes are concerned, football is a "regulated language", which can be used and communicated internationally. The reason why the Premier League is accepted by the whole world is precisely because of this feature. Therefore, compared with other cultural industries, football and even sports industry has an advantage-natural internationalization characteristics and a natural international market. Premier League and other football leagues have strong international influence and international market.

  Tourism industry and football match complement each other. Tourism needs to develop the international market and rely on event attractions as a selling point. Uefa europa league has different characteristics, gathered fans’ resources, and has a wide range of international communication effects. Its influence and attention are enough to make the host city an international tourism destination. Therefore, whether football builds the business model of sports through tourism format, extends and realizes the value of sports industry, or tourism attracts tourists through the great influence of football matches, enhances the value of tourism industry, and realizes the industrial integration of football, sports and tourism.

Live football


Live football officially entered the PC, competing with FIFA for the market of computer games. As a computer football enthusiast, you must have your own unique views on these two games, and you can make progress only when you find problems. If you are a loyal supporter of live football, which of the following are the places you are most satisfied with?

Game screen

Music sound effect
data

Sense of control balance

Online function
Upper hand speed



China men’s basketball team data report: Cui Yongxi was elected MVP, and the team’s three-point shooting rate broke 50%

On August 5th, Beijing time, China beat Cape Verde 86-66 in a warm-up match that ended early this morning.

After the game, the China men’s basketball team released the data report of this game. According to this report, the China men’s basketball team performed very well on the offensive end, and the team’s offensive efficiency reached 126.8 points per 100 rounds.

In terms of shooting, 42% of China men’s basketball team’s shots came from outside the three-point line, and the shooting percentage reached 52%. In addition, China men’s basketball team’s shooting percentage in the field was 67% and 88% respectively.

In addition, in defense, the China men’s basketball team also performed well, and they limited the offensive efficiency of the Cape Verdean men’s basketball team to 97.3 points per 100 rounds.

The MVP of the China men’s basketball team in this game was young Cui Yongxi, who hit eight sports shots in 17 minutes and scored 18 points, 4 rebounds and 2 assists. The other two players who scored in double figures were Zhang Zhenlin (10 points) and Fang Shuo (11 points).

Rafinha: I want to stay in Barcelona for many years. Red and blue new hairstyle? I had this intention long ago.

Live on May 21 ST, after Barcelona won the championship four rounds ahead of schedule, it lost to Royal Society 1-2 in today’s game. After the game, Rafinha was interviewed by beIN Sports.

More than 88,000 spectators witnessed Barcelona winning the Cup, and the Brazilian striker couldn’t hide his excitement: I want to stay in Barcelona for many years.

In addition, Rafinha dyed her hair red and blue, to which he explained: My new hairstyle? Araujo and I had this idea before in Gated, but I didn’t want to do it in that game, because we still needed a victory to ensure the championship.

Rafinha also talked about wearing the Brazilian flag to celebrate: whenever possible, I will carry the national flag with me. This is the place where I was born, and the Brazilian people love me very much. At such a special moment, they will always be with me.

Rafinha has played 47 games this season, contributing 10 goals and 12 assists.

(Nanchuanyuan)

Football is exciting for 1 night! Mbappé offered a winner, the Serie A champion was announced in advance, and Real Madrid reversed the sword and pointed to the Champions League.

Over the weekend, the five major leagues in Europe continued. Manchester City beat Crystal Palace away in the Premier League, narrowing the gap with Arsenal. In Serie A, Napoli beat Atalanta, once again expanding its lead. The suspense of the championship in Serie A ended ahead of schedule. In French League, Paris Saint-Germain, which was eliminated in the Champions League, was hit again. La Liga Real Madrid reversed its victory and aimed at the Champions League knockout.

Crystal Palace 0-1 Manchester City

Crystal Palace suffered a trough, with 10 consecutive games unbeaten, and Manchester City won three consecutive games. This season, Manchester City is 5 points behind Arsenal in the Premier League. Manchester City will compete with Leipzig Red Bull for the Champions League quarter-finals in the second round of the Champions League quarter-finals next week, and Guardiola will be somewhat distracted from the Champions League. Crystal Palace has defeated Manchester City twice in the last 10 encounters.

In the game, Harland missed the opportunity in the first half, Alvarez repeatedly made risks in the second half, and Harland scored some achievements. In the end, the whole game was over, and Manchester City went away to the Crystal Palace 1-0. In terms of standings, Manchester City scored 61 points in the first game and 2 points behind the top Arsenal, while Crystal Palace still ranked 12th with 27 points.

Naples 2-0 Atlanta

Napoli’s winning streak was ended by Lazio in the last league round, but it still leads by 15 points, and it is in an absolute leading position for the championship. Next week, in the second leg of the quarter-finals of the Champions League, Naples will play against Frankfurt at home, and this season, Naples is soaring in two lines. Atlanta ranked sixth, five points short of the top four, and Atlanta won more and lost less in the confrontation with Naples.

In the game, Napoli dominated in the first half, but failed to break the deadlock. In the second half, Kvaratskheliya scored a wonderful goal and Lamani headed the ball. In the end, Napoli led the standings with 18 points in Atlanta 2-0.

Brest 1-2 Paris Saint-Germain

Paris Saint-Germain was beaten by Bayern both at home and away in the last 16 of the Champions League, and fell to the last 16 for two consecutive seasons, which greatly damaged the team’s morale. Messi was questioned by fans, and Mbappé also had the idea of leaving the team. The Qatari consortium invested more than 1.4 billion euros in the acquisition of Paris Saint-Germain in the past 11 years, but it failed to win a Champions League trophy and only reached the Champions League final once. Although there is no pressure to win in Ligue 1, Paris Saint-Germain is facing reconstruction.

In the game, Sohler scored the first goal after the middle frame in the first half, Aunola equalized the score, Messi assisted in the second half, and Mbappé scored a winner. In the end, Paris beat brest 2-1 away, and Paris won four consecutive victories in the league. In terms of standings, Paris ranked first with 66 points, 11 points ahead of Marseille, the second place.

Real Madrid 3-1 Spaniard

Real Madrid’s recent state continues to be sluggish, and various events have been unbeaten for three consecutive games. The first leg of the semi-final of the King’s Cup of Spain was defeated by Barcelona, and La Liga suffered two consecutive draws. Barcelona has already opened the gap of 9 points in the standings. In the middle of next week, Real Madrid will play against Liverpool at the Bernabeu Stadium. In the first leg, Real Madrid beat Liverpool 5-2 away and took the lead in the knockout round of the top 16.

Real Madrid’s home game against Espanyol has maintained a nine-game winning streak, and it has been unbeaten for 26 consecutive games, occupying an absolute advantage and creating a 27-year record. The last time Real Madrid lost to Espanyol at home was back in 1996. In the first half of the game, Jose Lu took the lead in breaking the goal, and courtois contributed to the key save. vinicius and Militang successively broke the goal to help the team complete the overtaking. In the second half, Rodrigo hit the crossbar with a free kick, Gabriel came off the bench but was injured, and asensio scored a single goal in stoppage time to kill the game. At the end of the game, Real Madrid 3-1 Spaniard.

The benefits of sauna

The benefits of sauna: 1. In a high temperature environment, the capillaries of the whole body can be expanded. Second, it can effectively eliminate toxins in the body, which is beneficial to the elimination of diseases.

3. It can effectively enhance the elasticity of blood vessels and prevent arteriosclerosis. 4. It has a certain weight loss effect and can be appropriately used for people who are obese. Fifth, it has a certain effect of beauty and beauty, and has a whitening effect. 6. It can properly eliminate fatigue, and also has certain curative effect on rheumatism and arthritis. Disadvantage: It may lead to an increased incidence of male infertility.