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Blue Electric E5 PLUS official map released in shock, the choice of family travel quality

As a new masterpiece of family travel, it is ready to set off a craze in the pre-sale at the end of September. This model not only fuses modern technology and design aesthetics, but also becomes an elegant choice for future family travel with its practicality and comfort.C: UsersQuietDesktop4.jpg

From the exterior design point of view, the blue electric E5 PLUS adopts a minimalist and futuristic design language, and the body lines are smooth and tense, showing a unique dynamic beauty. The unique Aurora green body color is even more dazzling in the sun, adding a touch of bright color to the vehicle and highlighting the owner’s taste and personality.C: UsersQuietDesktop8.jpg

Inside the car, the spacious space of the Blue Electric E5 PLUS is eye-catching. The flexible switching of the five-seat and seven-seat layout meets the travel needs of different family members. Whether it is a daily commute or a weekend trip, it can be easily handled. The comfort and support of the seats in the car have been carefully designed to allow passengers to enjoy the warmth and comfort of home during the journey.C: UsersQuietDesktop1.jpg

In addition to the comfortable space design, the Blue Electric E5 PLUS is also outstanding in performance. It is equipped with an efficient powertrain, which not only provides strong power output, but also ensures excellent fuel economy. At the same time, the vehicle is also equipped with advanced intelligent driver assistance systems, providing drivers with a more convenient and safe driving experience.C: UsersQuietDesktop2.jpg

As the pre-sale approaches, the Blue Electric E5 PLUS is attracting the attention and expectation of more and more families. This model not only represents the Blue Electric brand’s deep understanding and accurate grasp of family travel, but also shows the brand’s keen insight into future travel trends. Looking forward to the pre-sale craze of the Blue Electric E5 PLUS sweeping through, let’s witness the bright bloom of this new model of family travel together!C: UsersQuietDesktop3.jpg

Wash your eyes with "Hurricane", beware of addiction

  In the beginning of 2023, audiences who were almost marinated by bad dramas were gagged by the drama versions of "The Three-Body Problem" and "Hurricane".

  In particular, the word-of-mouth of "Hurricane" has drawn a stunning arc of "High Drive" on the Internet. A small detail or a line can set off a public opinion war. Its Douban score has now soared to a high score of 8.9.

  Detailed reasons: on the one hand, "hurricane" jumped out of the audience in the anti-crime police drama stereotype.

  Previously, many anti-black dramas jumped from individual to phenomenon dissection, which was nothing more than the development trajectory of the protagonist of good and evil, and then made it have a predictable development trajectory: justice will win; however, Facebook will seriously affect the quality of an anti-black drama, which is tantamount to eliminating the complex and fickle human nature, eliminating the possibility that the social dye vat will inevitably change the previous life-based color, making the characters thin like paper figures, and this kind of facebook truth, goodness and beauty is like "sleep". It is difficult to resonate.

  In contrast, "Hurricane", its portrayal of the police and the underworld is no longer limited to the main theme of the face-to-face character, and even dares to ridicule the market economy and ambiguous unspoken rules. Its core is far richer and deeper than other anti-underworld dramas.

  On the other hand, "Hurricane" is full of acting skills, good and evil are intertwined in the light and dark, and rise and fall in the confrontation.

  Not only are the actors in the "Double Zhang Group" (Zhang Yi, Zhang Songwen) acting with every frown and smile, but the characters are accurately shaped, and even each supporting role has a complementary growth line, and they all contribute remarkable performances – Li Xiang (Li Jian), Tang Xiaolong (Lin Jiachuan), Tang Xiaohu (Sun Yan), Lao Mo (Feng Bing), Chen Shuting (Gao Ye), Tai Shu (Ni Dahong), Gao Qisheng (Su Xiaoding), Li Hongwei (A Runa), they all play "live" in the play.

The killer Lao Mo in "Hurricane" (Feng Bing)

  Of course, what is more commendable is that this is a good work that dares to expose the real problems of society. For example, the question raised in the play: "Why did such a big change happen to a citizen like Gao Qiqiang (played by Zhang Songwen) who used to work hard in his own industry?"

  "Hurricane" uses actor Wu Gang to point out the root cause of the disease: "There are indeed some unfair distributions in our society, which has led the grassroots to feel that it is impossible to get rich without illegal means. So some people who took risks appeared, and he chose another direction."

  In the words of "Hurricane" director Xu Jizhou: "Hurricane" continues the tradition of socialist criminal investigation dramas more than 20 years ago, and has a strong social attribute. "

  Gao Qiqiang is so bad, why can’t people hate him?

  Xu Jizhou, the director of "Hurricane", explained in an interview that he had long hoped to use the form of classical three-act dramas to shoot TV dramas, like the dramas "Teahouse" and "The First Floor in the World", to outline the group portraits of the times.

  "The way the three-act drama is told can make the drama conflict more concentrated. Sometimes some long dramas may be written in the middle and late stages, and the development of the story and the relationship between the characters may be hindered. Moreover, each scene has a core event, and all the stories and characters unfold around this event. The time volume is relatively short, which allows me to make the drama conflict very intense and the relationship between the characters is more extreme." Xu Jizhou said.

  Nowadays, "Hurricane" cuts into the story in flashback form, with a three-act structure (2021, 2006, 2000) interspersed to compare the two growth lines of the police and bandits. The group images of the police and bandits brought out by the growth line of the protagonist of a police officer and a bandit in the play are also more three-dimensional and plump.

  In particular, Gao Qiqiang, the villain, left a deep impression on many viewers. Some even joked: "I suggest checking Zhang Songwen, it doesn’t look like a actor."

  It can be said that Zhang Songwen’s stunning acting makes this character who is both good and evil really distressed – from pure-hearted, worried about gains and losses, bowing his head and bowing to quite sophisticated, decisive in killing, Gao Qiqiang’s role has risen and fallen, which has aroused the sympathy of many audiences, "Even if Gao Qiqiang is bad, I can’t hate it."

  Why do so many people empathize with Gao Qiqiang?

  At the age of 13, his parents died in exchange for a pension of only 500 yuan. He shouldered the burden of taking care of his younger brother and sister "being a father and a mother". He originally relied on running a fish stall to support his family’s livelihood, but the injustice of life made him live humbly and struggle, and he was unable to even protect his younger brother and sister.

  Therefore, this "good man" with smart mind, meticulous thinking and strong psychological quality, after being repeatedly ravaged by power, began to work hard and be good at drilling, and finally knelt down to Chen Tai as the godfather, defeated Cheng Cheng, and usurped power in a world of intertwined power. He became the "boss" that everyone fears (Coincidentally, the famous "Third Master Wen" Wen Liehong in the CCTV feature film "Sweeping Black and Eliminating Evil – For the Peace of the Country and the People" was originally a fish farmer).

Wen Liehong made money through the "pig killing game", that is, to lure business owners to participate in gambling games, and then loan sharks to them after losing money, and finally urge debt collection until it is eaten dry and squeezed clean

  Lu Xun said that tragedy is "tearing up good things and showing them to others." What "Hurricane" outlines is a "villain" who has been repeatedly crushed by power after recognizing reality and succumbing to power – Gao Qiqiang staggers from the bottom of society to the top. It is a model of grassroots groups turning over in an iron-plate society. In the process of self-recasting, their personality is distorted and swallowed up by the black hole in their hearts little by little. It undoubtedly restores the process of power alienating good people into bad people.

  He might have had another life, but life left him with no choice, or power left him with no choice – power that is deeply entrenched in reality and uncontrolled can quietly obliterate the efforts of ordinary people in their lives, even if your efforts seem so powerless and desperate in the face of powerful forces.

  Especially with the promotion of the plot, the reason and process of Gao Qiqiang’s blackening are so convincing that many audiences feel regret and sympathy for Gao Qiqiang on the road of no return – because the clearer and fuller the character is, the more sympathy and excusable sigh we have for his previous servitude and self-preservation. The more an ordinary person who is swallowed by power climbs up, the more he will fall into involuntary choices.

  Qian Liqun, a professor at Peking University, once said in a speech: "Our current education, which is pragmatic, utilitarian, and nihilistic, is cultivating a group of what I call’absolute and exquisite egoists. ‘The so-called’absolute’ means that one’s own interests become the only absolute direct driving force for their words and deeds. Doing things for others is all an investment."

  This theory reflects on Gao Qiqiang, and many of his mistakes are weighing the pros and cons – he has weaknesses and ruthlessness, the blood of being forced to go to Liangshan and the vengeance of vengeance. Even if you know that a decision is illegal, you can only choose this for the sake of survival, family and loved ones. For example, a scene of independent tears in the play is a mix of mixed emotions and unpredictability to fate.

  Perhaps, when Gao Qiqiang’s self-esteem was ruthlessly crushed for the first time, he struggled, but he recalled that along the way, the "hard bones" of life had no place to settle down, and only by mastering power could he control everything – especially the sense of deprivation from a poor background stimulated Gao Qiqiang to have an insatiable excessive desire for power, and the overturning of past hardships accelerated the crazy growth of the desire for power.

  What Gao Qiqiang reflects is the real life of a small person, and it is also a metaphor for the alienation of human nature in the cracks of society. It depicts the process of transforming a bottom-level laborer into a tolerant underworld boss – on the surface, Gao Qiqiang loves his wife and children, Gu Di and Gu Mei, but in his heart he is step by step and ruthless. He is real and ruthless, but also helpless and unavoidable; therefore, how humble and weak he was at first, how cold and ruthless he became later.

  Therefore, even if Gao Qiqiang is the villain in the play, his ending may have been predetermined, but it still makes people sympathetic and sympathetic to his struggles every step of the way.

  The joke is that fate also seems to be mocking this once kind "good man". Not only has Gao Qiqiang become the evil force on the evil side, but even his son has become an evil playboy – he came from the weak, but eventually cultivated the next generation of oppressing the weak.

  As the line of "Hurricane": "A wave of black forces has been brought down, maybe just to cover another wave of bigger black forces. There are new forces surging, so we must insist on the normalization of anti-black forces."

  Why do so many people feel sorry for An Xin?

  If Gao Qiqiang’s step-by-step decline from a small fishmonger to a triad reflects the helplessness of human nature being swallowed up by desire, then police officer An Xin’s insistence on inner justice for decades is all the more precious.

  However, the fate of An Xin is rather regrettable – a young and energetic criminal investigation police officer who was unwilling to accept corruption and dedicated to handling the case ended up in the public security system for more than ten years but was only reduced to a white-haired, sad and desperate marginal person.

  The success of this character stems from the fact that he does not have the sense of superiority and condescending attitude etched in his bones to ordinary people because of "good life", and lacks a lot of righteous preaching.

  Even though An Xin was born with the protection of Director Meng Dehai (Zhang Zhijian) and Deputy Director An Changlin (Shi Zhaoqi), he avoided suspicion everywhere and even took the initiative to work overtime on New Year’s Eve.

  But even if he adheres to the bottom line of justice and is willing to defend the rights and interests of ordinary people, no matter how hard he tries, there are only two paths in front of him: either, he submits to power; or, he devotes his life to obscurity. That invisible hand chokes off the channel for him to pursue justice and realize his ambitions.

  Even after Gao Qiqiang went into the underworld, he gradually realized An Xin’s integrity and kindness, and instead used it everywhere to pinch An Xin. Between him and An Xin, there were all kinds of calculations, forcing An Xin to fold his arms and white hair, shouting "My life is worthless", and spend his life with Gao Qiqiang.

  Li Xiang, the captain of the criminal police branch, did not have An Xin’s strong background, and once fought for injustice and bled with his life, but he was just another Cao Chuang. Even if he was loyal to his career, he could only stay on the front line.

  But even so, after his master died, he still wanted to use his own way to achieve justice. In the face of Zhao Lidong’s desire for money and power corrosion, he held on to the bottom line again and again, but in the end, he risked his life to fight against that "monster".

Li Xiang (Li Jian), the captain of the criminal police branch in "Hurricane"

  This is the reality presented by "Hurricane". A huge Jinghai must rely on An Xin’s lonely courage and Li Xiang’s roundabout sacrifice to maintain the conscience of society.

  What is even more frightening is that being trapped in power mediation is becoming a tacit rule of the game for more and more people in Jinghai, even if many of them know they will wear cold handcuffs, they still continue to move forward. So much so that the guidance team with the reporting materials in hand in the play found that Qiangsheng Group has been entrenched in Jinghai for more than ten years, but there is no public report.

  At this point, An Xin’s faith continued to collapse and rebuild, and finally sealed her faith in the bottom of her heart, no longer rash, and became smooth and sophisticated and old-fashioned – a hot-blooded young man gradually lost his voice in despair and leapt onto the screen.

  In this regard, Xu Jizhou, the director of "Hurricane", shared his own views: "An Xin is actually a pure idealist, while Gao Qiqiang is a typical opportunist, who is well versed in all the laws of the traditional human society. They represent both ideals and secular directions. An Xin and Gao Qiqiang also represent the collision between the human society and the rule of law society. In the development of their characters’ relationship, we can see the process of China’s legal society. Idealists will inevitably encounter obstacles in order to establish order and systems; in order for society to move forward, many things in the human society must be eradicated."

  Write at the end

  Cruelly, "Hurricane" exposes only the tip of the iceberg, and the alienated public power is still surging. The audience laments the fate of Gao Qiqiang and An Xin, which is actually a kind of resistance and resistance to fate.

  The so-called life is everything that divides people into three, six, nine, and so on; the so-called luck is just some changes that people can expect in their hearts. The two add up to build a pyramid, trapping us all in it, only cycles, no reincarnation.

"Hurricane" poster

  In particular, Gao Qiqiang’s situation can’t help but remind people of a quote about Du Yuesheng on the Internet:

  "I am a loach, you are a carp, and you can jump into the dragon gate after 500 years of cultivation. I have to cultivate for a thousand years to become a carp, and then cultivate for another 500 years before I can jump into the dragon gate. The key is that I can’t make any mistakes. Once there is a mistake, I will be a loach again, and you are still a carp."

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed

  After the naming was exposed last week, Geely Automobile recently exposed the product information of Boyue COOL intelligent technology. As the new smart SUV of the Boyue family, Boyue COOL has achieved comprehensive digital advancement in intelligence, driving control and appearance on the basis of continuing the three good qualities of the Boyue family "good-looking, easy-to-drive and smart". Fully meeting the advanced needs of users with leapfrog configuration and super quality-price ratio will further establish Geely’s leading advantage in the field of Chinese brand SUVs.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image001

  The whole system is equipped with 8155 chip, Galaxy OS Air system, the car is silkier and the interaction is smarter

  Positioned as a "digital human vehicle", Boyue COOL’s intelligent configuration is its biggest highlight.

  The new car is equipped with the Qualcomm Snapdragon 8155 car machine chip of the same level as 300,000 or 400,000 new power cars as standard. It has 16G memory + 128G storage, 7nm-level process, and 8-core CPU. During driving, the car and machine respond more smoothly, the voice interaction response is faster, and the recognition is more accurate. Enjoy the silky experience of the car machine anytime, anywhere. The unique and industry-leading Galaxy OS Air intelligent car machine system at the same level brings powerful voice control and rich application ecology to Boyue COOL. The V01 voice-specific chip supports 0.4s Keyword Spotting speed, strong recognition ability, low resource occupation, and high interaction efficiency. It also supports functions such as personalized voice, complex multi-conditional voice search, and continuous scene dialogue, making driving more focused and easier to operate. The car system can also support commonly used APP applications on mobile phones, including Autonavi maps, Volcano Car Entertainment, QQ Music, NetEase Cloud Music, Bilibili and other massive software, fully meeting entertainment needs. Mobile APP remote control brings a better cockpit experience.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image003

  In terms of intelligent driving, in order to allow more users to enjoy intelligent technology configuration and realize the universality of technology, Boyue COOL is equipped with L2-level intelligent driving assistance system, including ICC intelligent pilot, AEB-P pedestrian recognition protection, ELKA emergency lane keeping assistance and other 13 driving auxiliary features, will queue up, turn, brake, count, blink, follow the car, improve driving safety, so that users can easily drive.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image005

  The new car is also equipped with FACE ID facial recognition, which can monitor driver fatigue, distraction and other dangerous situations and intervene to remind, which is smarter than mobile phones and makes driving safer. Subsequent OTAs can also realize high-level functions such as brushing the face to start the engine, automatically adjusting the seat position and car machine preferences. In addition, in terms of the convenience of daily car use, Boyue COOL is also equipped with comfortable and intelligent configurations such as electric tailgate with induction opening, wireless charging of mobile phones, and CN95 high-efficiency filter elements, bringing users a more practical and convenient travel experience.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image007

  The unique GEEA 2.0 evolvable electronic and electrical architecture at the same level, the four major domains of the whole car are upgraded and evolved, and new cars are driven every day

  The advanced underlying architecture makes Boyue COOL more long-term potential. The unique GEEA 2.0 evolvable electronic and electrical architecture at the same level has jumped to the same level as the new force, which can realize cross-domain coordination between the whole vehicle powertrain, dynamic driving, body electronics and infotainment systems, with higher integration, wider coverage, faster upgrade speed, stronger protection and safety. It also supports the intelligent upgrade of the global FOTA cloud, and the driving experience is smarter, smoother, and safer. It is like driving a new car every day.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image008

  In terms of power, Boyue COOL is equipped with a new generation of Geely Jinqing 1.5TD four-cylinder direct injection engine, with a maximum power of 133kW and a maximum torque of 290N · m. It matches the industry’s most efficient 7DCT wet dual-clutch transmission, and the fastest 100-kilometer acceleration is 7.9s. Thanks to the application of 13 key component technologies and 9 low-friction technologies, Boyue COOL perfectly balances power and fuel consumption, with a minimum 100-kilometer fuel consumption (WLTC) of only 6.29L.

  The new Sino-European joint adjustment chassis brings a good control experience. The 100-kilometer brake is only 36.46m ahead of the same level, with multi-link independent suspension and super long suspension stroke, which can turn bumps into smooth roads and easily deal with various complex road conditions. The ultra-small acceleration and deceleration pitch layer and the leading steering sensitivity of the same level bring better dynamic stability, more flexible steering, more sensitive handling, and no motion sickness for long-distance driving.

  The standard Bosch version 9.3 ESP body stability control system makes the body dynamic control more delicate. The same level of minimum 3.3 ° A column obstacle angle, high-strength steel accounting for 68% of the safety body, integrated hot-formed boron steel door knocker and other hardcore configurations are blessed to protect the safety of driving and riding in all directions.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image009

  In terms of space utilization, Boyue COOL is also the most practical and convenient SUV in the 100,000 class. Boyue COOL body size is 4510 × 1865 × 1650mm, wheelbase is 2701mm, and the unique 0.6 luxury car golden axle length ratio in the same class, combined with the smallest front and rear overhang in the same class, not only brings a more stable driving experience, but also realizes super space utilization.

  In the second row of space, whether it is horizontal, vertical or head, Boyue COOL’s performance is better than the competition, with a high "rate of room acquisition". The unique 39 magic storage spaces and 571L oversized trunk of the same level far exceed the competition of the same level. No matter how many things can be packed, there is no pressure to take the whole family on a self-driving tour, and it can easily meet the needs of multi-scene travel.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image011

  New digital angular aesthetic shape, front and rear double penetration light group, light show, full of technology

  Corresponding to the leapfrog intelligence and driving control product power, it is the outstanding appearance of Boyue COOL. The overall shape of Boyue COOL adopts a new "digital edge and corner" aesthetic, showing a youthful atmosphere. The radiant front grille of the front of the car adopts a three-dimensional three-dimensional design, which spreads outward from point to surface, with infinite edges and corners, and the front face of the car is deeply dynamic. The digital light and shadow waist line running through the car is interspersed with the front and rear features, echoing the down-pressed roof, creating a dynamic posture ready to go.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image013

  The unique front and rear double penetrating light groups of the same level make every appearance shine brightly. The digital Aurora LED front penetrating light can achieve a long irradiation distance of 189m, and it is dazzling at a distance of 100 meters. It can also automatically switch between far and near light, and protect safety at all times with intelligent technology. The ultra-long digital neon LED penetrating the tail light has 258 LED beads. When lit, it is like a neon across the rear of the car, driving in the city night, and it becomes the focus at a glance.

  It is worth mentioning that Boyue COOL also has the function of digital welcome lamp language. When approaching the vehicle or leaving the vehicle, the LED lamp beads running through the front and rear light groups light up at the same time, bringing an unforgettable sense of ritual. With the unique evolvable digital interactive light show of the same level, the sense of technology is extremely cool.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image014

  In the interior, the digital style of Boyue COOL is also very prominent. The unique 10.25-inch full-LCD instrument of the same level, with a full-screen suspension design, can focus on displaying vehicle-related parameters, intelligent driving-related information, in-vehicle entertainment information and other content, easily at a glance, with a panoramic view of the information, 13.2-inch 2K digital central control screen, with a resolution of 1440 × 1920, the visual presentation is colorful, the picture is clear, and the outline is delicate. With the 8155 chip and Galaxy OS Air system, the cleverness of the same level can crush the same level, just like loading an iPad into the car, the driving experience is efficient and smooth.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image015

  The cloud-feeling comfortable seat made of imitation suede in the car, with a thickness of 15mm ultra-comfortable sponge cushion, is also equipped with electric memory and heating functions, matching the 1.12-square-meter large digital panoramic sunroof and the unique 72-color digital emotional ambient light and speaker ambient light of the same class. The seat comfort is bursting, the sense of technology is full, and the journey is more warm.

Intelligence, driving control, and appearance have been fully upgraded, and Geely Boyue COOL intelligent technology has been fully exposed _fororder_image016

  In terms of overall car color, Boyue COOL offers four exterior colors of oxygen white, nitrogen blue, hydrogen green, and titanium gray, as well as two color matching interior colors of technology dynamic black gray and simple high-grade beige, further satisfying users’ pursuit of personalization.

  As the best-selling SUV product series under Geely Automobile, the Boyue family has been on the market for 7 years and has sold more than 1.50 million cars. The launch of Boyue COOL will further enrich the product line layout of the Boyue family, consolidate Geely’s leading position in the SUV market, and form a two-car layout with Boyue L to fully impact the first camp of the A-class SUV market. The new car will arrive in stores in early April and start pre-sale simultaneously. (Geely Automobile, for pictures)

Nearly 80 dealers and over 30 brands participated in the exhibition! The 2023 Zhongshan Spring Auto Show opened today.

On the morning of March 17th, the 2023 Zhongshan Spring Auto Show hosted by Zhongshan Daily and Zhongshan Automobile Distribution Association was held in Zhongshan Expo Center under the guidance of Zhongshan Municipal Bureau of Commerce.

It is understood that as the first large-scale indoor auto show subsidized by the Municipal Bureau of Commerce in the first quarter, this auto show attracted the whole citynear80Car dealers,Over 30Exhibition area of automobile brands.About 10 thousand square meters,It lasts for three days (17th-19th)..

In order to vigorously carry out automobile consumption promotion activities, fully promote the city to invigorate automobile circulation and expand automobile consumption, in this auto show, the Municipal Bureau of Commerce invested10 million yuanSpend red envelopes. At the same time, we will continue to carry out the "Zhongshan Tesco" series of activities to promote consumption, so as to make car purchase concessions more "intimate" and "effective".    

A set of pictures, the reporter takes you to the auto show ↓↓↓








(Photo: Reporter Miao Xiaojian)


Avatar 2: the first choice for parent-child viewing on New Year’s Day, with special effects far exceeding Marvel superhero blockbusters.

On December 30th, Avatar: The Way of Water (hereinafter referred to as Avatar 2) exceeded $1.1 billion at the global box office. The film is not only a stunning blockbuster with extraordinary visual effects, but also a family film suitable for parent-child viewing.

The line "Children are our weakness and our armor" has aroused the emotional resonance of countless audiences. In the upcoming New Year’s Day holiday, Avatar 2 will still be the first choice for the audience in major movie markets around the world, including China.

As a super 3D visual blockbuster that James Cameron led the team for thirteen years, Avatar 2 is undoubtedly the biggest attraction to attract the audience with its highly realistic visual effects and amazing imagination.

The Pandora planet in the film not only has the fantastic deep forest, strange mountains and rocks, exotic animals and strange-looking Nami in the first film, but also has a magnificent and thrilling underwater world, magical marine life, giant Tukun and winged sea snakes, which obediently become the mount for Nami on the island reef to swim in the ocean.

Whether it’s the forest or the ocean, the mountain or the island reef on Pandora, the expressions or actions of people and animals, the skin or the hair are vivid and subtle, giving people a strong sense of reality that they are immersive and close at hand.

Near the end of the film, Colonel Miles Quaritch leads the earth people to kill Tukun in the ocean and kidnap Jack’s children as hostages. With the help of Nami on the island reef, Jack and his wife fight to the death, and the scene is particularly intense and wonderful.

Judging from the stunning 3D visual effects production level of the whole film, personally, it is far superior to Marvel Comics and DC superhero blockbusters, which undoubtedly represents the highest film industry level in Hollywood and even the world.

Earlier, Cameron criticized Marvel Comics and DC’s movies more than once, saying that Thanos’s motion capture performance in "The Avengers" series was poor. After watching Avatar 2, I found that this is not Cameron’s arrogance, but the fact is true.

Such a top-level visual special effects presentation comes from Cameron’s rich imagination, creative concept of Excellence, investment in shooting and production, and courage to explore and try advanced film technology.

According to media reports, when filming Avatar 2, Cameron moved a huge water tank with a capacity of 900,000 gallons into the studio to simulate the marine environment and truly present the underwater scene. He also developed a motion capture system for underwater shooting and designed and produced underwater 3D shooting equipment.

Although the plot of Avatar 2 is an old routine of Hollywood commercial blockbusters, and there are some logical problems, it shows a strong concept of family affection, and the golden lines about it are impressive, which has aroused the emotional resonance of countless audiences.

Colonel Miles Quaritch, the villain in the film, kidnapped Jack and his wife’s children three times to coerce and force them to submit. Even when the earth people who drive fishing boats hunt Tukun, they also take this despicable means to kill the pregnant Tukun mother.

I have to say,These earthlings are really bad, and they know that "children are the soft underbelly" is not only applicable to animals like humans and Tukun, but also beyond national boundaries and planetary boundaries.

At the end, the child rescued his parents from the underwater shipwreck, so the hero Jack said with emotion, "Children are our weakness and our armor." This Chinese translation line is ingeniously borrowed, which can be called an ingenious translation, and has aroused the emotional resonance of thousands of audiences in Qian Qian.

In addition, "the family will be together!" Other lines about family and affection in films such as "Being a father means protecting your family" also left a deep impression on the audience.

These plots and lines make Avatar 2 not only a stunning blockbuster with extraordinary visual effects, but also a family film suitable for the whole family, and it is the first choice for parents and children to watch movies during the New Year holiday.

According to the Guangzhou Daily reported on December 27th, the proportion of family viewing and parent-child viewing in the audience group of Avatar 2 continued to increase, and "giving children a valuable growing memory" was recognized by many parents and audiences.

Since Avatar 2 was released in the world’s major film markets on December 16th, its global box office of 434.5 million dollars in the first weekend, although it was lower than expected before the release, it still set a new box office record for James Cameron’s films in the same period.

Since then, the box office trend of the film is similar to Titanic and Avatar directed by Cameron, showing strong stamina and being another long-distance runner in the global film market.

According to foreign media reports, Disney, the producer of Avatar 2, predicts that the North American box office of the film is expected to be close to 400 million US dollars by the end of 2022, while the cumulative box office of Avatar in North America at the end of 2009 was 352 million US dollars.

On December 28th, the global box office of Avatar 2 exceeded US$ 1 billion, which was not only faster than that of North America, but also faster than some movie market observers predicted.

For this reason, the New Year’s Day holiday will be a good time for the parents of "Yangkang" in China to take their "soft spots" and go into the cinema to watch Avatar 2. Don’t miss the remaining 20 days.

"Handmade products" appeared in Germany to promote cultural exchanges between friends and enterprises

Recently, Lu Guohua, the head of Lvcongcong Parent-child Farm in Gaozhuang Town, Mudan District, Heze City, Shandong Province, and his party visited B&W MEDIA-SERVICE GmbH Group in Essen City, North Rhine-Westphalia, Germany, and presented high-profile products such as folk hand-painted peony flowers from Gaozhuang Town, "Shandong hand-made" mortise and tenon wood products, hand-woven sachets and hand-made Chinese knots to German friends.

Oliver Berndt, head of B&W Group, said that these handmade products can reflect the exquisite craftsmanship of China folk artists and the characteristics of Chinese civilization and culture, and they are very meaningful gifts. We will exhibit them in the Handmade Crafts Cultural Exchange Center under the Group, so that more Germans can see the real China, understand China and fall in love with China. Lu Guohua said that in the future, he will use the opportunity of docking enterprises abroad to give home-town products representing Chinese traditional culture to foreign friends, promote home-town culture with actions, and enhance folk friendship between China and foreign countries.

Source: Public Network Near

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Pay attention to eight major issues and avoid four major defects in tourist attractions!

According to statistics, there are nearly 20,000 scenic spots in China at present, and the management of most scenic spots is still under the management mode of government monopoly. In today’s management, four defects are gradually exposed.

First, the four aspects of scenic spot management defects

1. Separation of government from enterprise

The management expenses of scenic spots are included in the two lines of government revenue and expenditure, which causes managers to lack market risk awareness and determination to open up the market, and can not effectively develop and utilize scenic spots resources reasonably.

2. Set administrative personnel and business managers in one.

The lack of effective management mechanism for the performance of managers makes the management of scenic spots break away from the rules of market competition, and the outcome is often an afterthought, which delays the good opportunity for tourism development.

3. Diversification of management and operation system standards

There are both government officials and externally recruited personnel in the middle and senior management of scenic spots, and two sets of standards of government and enterprise are implemented in the personnel and salary system, which leads to unreasonable distribution and unclear responsibilities, resulting in low management efficiency of scenic spots.

4. Lack of understanding of scenic spot management

The management of scenic spots is limited to simple personnel, finance, safety, reception and daily work, and the coordination management of other industrial chains in scenic spots is ignored, such as the effective management mode of interaction and mutual benefit among travel agencies, hotels, motorcades, media and scenic spots.

Second, eight matters needing attention in scenic spot management

1. Formulate the organizational management structure and management process suitable for the development of scenic spots.

According to the types of scenic resources and the characteristics of products, the company’s organizational structure is formulated, and the management team headed by the general manager is established, supplemented by three deputy general managers of scenic marketing, scenic management and commodity management, and the core management team-the team of department heads is established.

In management, the general manager responsibility system is implemented, and the general manager takes full responsibility for the benefit target of the scenic spot throughout the year. The three deputy general managers of marketing, scenic spot management and commodity management are responsible for the business indicators of each section decomposed by the general manager according to their responsibilities.

The work of each department closely revolves around the four-step process of "planning, organizing, coordinating and implementing", so that each manager can clearly understand the company framework and his position and responsibilities in it. To achieve political integrity and harmony, the work arrangement is simple and clear, and the responsible person is clear, which effectively improves the effectiveness of management.

2. Establish the rules and regulations of the scenic spot and improve the overall management level of the scenic spot.

System is the foundation of the normal operation of enterprises and the premise of management norms. First, we optimize the original rules and regulations and make a good management process record.

Make the original management of employees by leaders change into the management of employees by the company system, effectively put an end to human management, record the management process on a standardized form, and ensure that management does not go through the motions and the implementation is recorded.

At the same time, the company pays attention to humanized management, establishes a smooth dialogue channel between employees and leaders, and requires managers to have a reply letter to employees’ opinions within three days, hold regular meetings on rationalization system opinions every month, and revise and compile existing regulations next month, which will serve as the standard for future work.

3. Strengthen financial and ticketing management.

In financial management, expenses should be planned, expenses should be approved in a process, contract payments should be authorized, financial revenues and expenditures should be regulated, and monthly financial analysis reports should be made.

4. Implement the elimination system of post performance reward and evaluation.

In order to arouse employees’ work enthusiasm and make their starting points at the same starting line, this paper analyzes the job content and tourist volume data of departments in scenic spots in recent years, and after comprehensive consideration, formulates the performance indicators and evaluation contents according to each position of each department. In the evaluation, it implements the evaluation method of parallel channels of department heads and competent leaders, so as to achieve fair competition and pay more for more work, and eliminate employees who cannot complete their jobs according to the company’s rules and regulations.

5. Improve the service quality of staff and the professional level of tour guides.

Starting with the on-the-job training of employees, we should improve their service awareness and standardize the service courtesy terms in scenic spots;

Supervise the standardization of employee service quality with quality inspection as a supplement;

Work out the post workflow, so as to unify the work steps;

Strengthen the education of tourism professional knowledge, improve the comprehensive quality of managers, and implement the system of holding certificates in important or professional positions.

6. Pay attention to marketing and channel construction of tourism industry.

Establish a marketing department with the marketing manager, regional manager, marketing staff and tourist team as the core, expand the staffing of the original scenic spot marketing department, set up offices in each target regional market for market segmentation, and conduct hierarchical management at the same time.

In the channel of tourism industry, we establish a mutually beneficial cooperation platform with the tourism service agencies (hotels, travel agencies and transportation, etc.) where the scenic spots are located and the surrounding tourist attractions, and share information resources through the network to improve efficiency, ensure the service quality standards of tourism teams and prevent mistakes and accidents.

7. "Manage" the channel advantages of the government.

Closely combine the flexibility of enterprise operation with the advantages of government information, channels and resources, combine the brand of scenic spots with the brand of cities, promote the brand of scenic spots with the help of various government investment promotion activities, exhibition activities and conference activities, publicize cities and scenic spots with the help of government visits and cultural exchanges, and timely and reasonably adjust the direction of product management and marketing in scenic spots with the help of government information advantages.

8. Pay attention to the development of tourist experience products.

According to the culture, people and folk activities recorded in history, combined with the resource conditions, comprehensive ability and market situation of the existing scenic spots, the products of the scenic spots are clearly positioned, and the activities that tourists can experience and participate in are excavated in stages, so that tourists can experience personalized services and feel the truth in the process.

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In the "turning point year" in 2023, the beauty industry has these major trends.

Winston Churchill once said, "Never waste a crisis", because there are endless possibilities hidden in the crisis.

With the full opening of epidemic control in the whole country, people’s lives have taken on a new look: they exposed themselves at the first time when they were yang, and exchanged virus strains with their patients. Those who were yang-free or worried everywhere, or suffered from "phantom yang syndrome". When the whole people are talking about the new meanings of Yang Guo, Yang Kang and Wang Zhongyang, and using "Baojuan" and Yang Di to create stalks, the trend of ion ironing in COVID-19 is wildly lifted, and "lying flat" has almost become the first priority in life.

In this process, we saw that pharmaceutical companies made a fortune, and the prices of masks and antigens soared. However, there is another point that can’t be ignored in the isolated economy. Skin care products and masks also ushered in short-term dividends, and the emotional value hidden behind the "face value economy" has been seen by more and more people …

2023 is destined to be a "turning point year". As far as the beauty industry is concerned, what kind of trend will it show?

01

Trend 1: The market scale is advanced to the first cosmetics market in the world.

China has already developed into the second largest cosmetics market in the world after the United States. According to "Blue Book of Cosmetics Industry: China Cosmetics Industry Research Report (2022)", the scale of cosmetics market in China is expected to reach 540 billion yuan in 2025. Thanks to the upgrading of consumption and the large base of cosmetics consumers in China, China will become the largest cosmetics market in the world by then. According to the research and forecast of Goldman Sachs, the scale of China’s cosmetics consumption market has ranked first in the world, and it is estimated that its scale will increase to 145 billion US dollars in 2025, twice that of 2019, with an average compound annual growth rate of 11%.

Previously, due to the repeated epidemic and the pressure on the global environment, the beauty industry was hit hard, but what we can still see is that the beauty consumption market in China has obviously picked up. Under this momentum, the beauty market in 2023 will usher in new development opportunities.

02

Trend 2: Beauty consumption has fully recovered from the demand side and the supply side.

Although the environment is difficult, the demand for beauty consumption has never been muted. In 2023, the overall beauty consumption will show a trend of "first restraining and then promoting". After the national liberalization signal started, the impact of the infection peak made the consumption scene seriously missing, and both online and offline were temporarily paralyzed and stopped. At the same time, the decrease of residents’ income also greatly suppressed people’s consumption confidence and desire. When the epidemic subsides, people’s consumption mentality will be restored for a period of time. It is estimated that by the second half of 2023, the overall economic vitality and beauty consumption will usher in a comprehensive recovery.

It is reported that the total retail sales of consumer goods in China will increase by 11% in 2023, reaching 50 trillion yuan. It can be said that consumption will become the main driving force for GDP growth in 2023, and creating new demand through supply-side structural reform has become the top priority. It is reported that the central government has put the restoration and expansion of consumption in a priority position, and through a series of positive and effective policy combination boxing, it will reverse social expectations and boost market confidence, and beauty consumption will also usher in market dividends.

03

Trend 3: Beauty products continue to "roll efficacy" and "roll research and development"

With the blessing of social media and personal network, it is more and more convenient for people to obtain product information, which also makes consumers more rational in their choices. Many "component parties" are even familiar with the basic formula and efficacy features of products. As a result, the brand pursues the concept of "products are king" and begins to increase its research and development, aiming to compete from the trend of safety, naturalness and efficacy.

As can be seen, the R&D expenditure of international giants is frequently up to 1 billion yuan, and in recent years, China has continuously increased its investment in R&D innovation, such as Estee Lauder, Shiseido, L ‘Oreal, Unilever and Kao. Meanwhile, the investment of local brands in R&D and the number of patents have also increased considerably, especially the R&D ideas from medicine to cosmetics have risen rapidly, such as the rapid development of Huaxi biology, and the technology related to dermatology in the big health track has attracted much attention. Maintaining the micro-ecological balance of skin has also become a new idea for soothing and repairing.

04

Trend 4: Domestic brands may gradually replace international brands.

The strong growth of China market makes international brands fight back crazily. According to the Jost Sullivan report, in 2021, the top five participants in China cosmetics market accounted for 21.9% of the market share, all of which were international cosmetics groups. At the same time, however, the drastic changes in the China market have also led to the departure of Revlon, while the momentum of domestic brands with local genes cannot be underestimated. In 2021, the proportion of domestic products in cosmetics industry in China is 47.2%, compared with 82.4%, 71.7%, 71.6% and 54.1% in South Korea, Western Europe, Japan and the United States, there is still much room for domestic brands in China to grow.

At present, the government’s favorable policies are being actively promoted. Only Shanghai will strive to reach the scale of 300 billion yuan in 2023, and want to build 10 leading enterprises with revenues exceeding 5 billion yuan and have 3-5 leading brands going international; The consumer side is also constantly welcoming new opportunities in the promotion of national pride. It is reported that domestic products are especially favored by young consumers; Brand-end market competitiveness is rising, and companies including Polaiya, Betani, Aimeike, Huaxi Bio and Shangmei have successively succeeded in IPO. By focusing on enhancing the scientific and technological content of products, domestic products are gradually narrowing the gap with international brands. It can be said with certainty that domestic brands will replace international brands in the future.

05

Trend 5: The supply chain side is increasingly inclined to "autonomy" in research and development.

Today’s beauty supply chain has entered an era of highly centralized and efficient operation. It is no exaggeration to say that the brand may only need to spend one day in Guangzhou Meibo City from the selection of raw materials, bottles, packaging to logistics, and the high gross profit margin of 70%-80% or even 90%, the low threshold of starting from 100 small-scale factories and starting from 1000 large-scale factories, has attracted many enterprises to cross the border, and many unknown brands have even already obtained financing.

However, the more intense the competition, the more likely it is for enterprises with real strength to break through in the long run. It can be seen that the establishment of exclusive raw materials such as Bose, Schizoyeast and Pitera has made L ‘Oré al, Estee Lauder, SK-II and other brands build technological barriers, so domestic products have made efforts in basic research for patented raw material formulas. Hua Xizi poached Li Huiliang, Polaiya introduced Wei Xiaolan, Huanya invited Pan Zhi, and major chief scientists were snapped up by enterprises. At the same time, the problem of raw materials "getting stuck in the neck" is becoming more and more serious. At present, almost all raw materials in cosmetics manufacturing warehouses are imported, and surfactants, emulsifiers and thickeners are imported. Therefore, many people in the industry call for independent research and development of domestic raw materials to be put on the agenda.

06

Trend 6: Brand marketing needs to pay more attention to emotional value output.

There are many people entering the beauty market, low-end products are caught in a price war, and the consumption upgrading trend of rational consumers is becoming more and more obvious. It is worth mentioning that the boosting effect of emotional value behind the "Yan-value economy" has become increasingly prominent. In the past, people mostly consumed in kind, while products solved the substantive needs of consumers. With the continuous growth of the middle class, more and more consumers began to pursue the enjoyment of spiritual culture and service level, which is the strong added value that brands want to pursue.

On the premise of improving product quality, the brand’s marketing focus began to focus on people’s yearning for a better life, creating new demands from the dimensions of innovation, personalization, differentiation and diversification, and sprouting new consumption growth points, which is also the password for the brand to develop to the high end or broaden the long tail market. The responsibility of sustainable development is not only borne by consumers, but also requires companies to take more practical actions to alleviate climate change and other issues.

07

Trend 7: Channel scenarios call for online and offline integration.

For beauty brands, the grasp of channel resources is also particularly important. At present, the traditional channels are still dominated by international brands, but the emergence of THE COLORIST colorist, Plum Blossom, etc. has not only opened up new possibilities for offline beauty retailers, but also opened a fast channel for the development of new brands. In addition, due to the lack of offline scenes during the epidemic period, offline consumption has gradually shifted to online, especially "online live broadcast" has become a life raft for many brands and stores.

Nowadays, more and more brands and channel providers realize that the two-way collaborative mode of online plus e-commerce, social media marketing and offline enhanced experience service will be the general trend. The production of online grass planting content catalyzes consumers’ demands for skin care, and also forms an itch demand for mastering makeup artist. The strong experience and quick advantage of offline is the key to accurately identify the pain points of consumption immediately and realize the physical expansion of beauty consumption happiness.

08

Trend 8: Tighter supervision and sustainable concept help the benign development of the industry.

The introduction of new regulations on cosmetics has made the industry threshold constantly improve, such as the implementation of raw material registration and filing system, the submission of raw material safety information, the extension of supervision scope to the upstream, and the encouragement of raw material innovation; At the foundry level, the person in charge of quality and safety is set up to strengthen the management of the whole production process, and at the same time, the main responsibility is further clarified, the compliance cost is increased, and the binding relationship between the foundry and the brand end is deep; For the brand side, the efficacy evaluation requirements were implemented, which increased the compliance cost of enterprises, extended the new cycle and raised the filing threshold.

For consumers, the sustainability of beauty cosmetics has become more tangible. Whether it is the popularity of pure beauty cosmetics, the degradable or reusable packaging materials, or the practice of corporate social responsibility, it is becoming one of the important indicators for consumers to choose brands, and it is also a key link to enhance brand and product loyalty.

Summary: The real post-epidemic era has arrived. With the optimization and adjustment of epidemic prevention measures in various places, the social panic and discrimination against Covid-19 have been greatly reduced. But objectively speaking, there are still many people who have certain cognitive inertia, so they should do a good job in psychological construction when they see the "two bars" on antigens.

Perhaps at this stage, beauty companies are still "doing their best, listening to destiny", but this does not mean "putting it down". While tightening the string of epidemic prevention, the beauty industry is looking forward to a more orderly development atmosphere and consumption environment. In your opinion, what trends will the beauty industry show? Welcome to add ~

Reveal the details of Fan Debiao’s 48 million contract! The new season will not continue to be assisted by the transaction.

On September 18th, Beijing time, the details of Vanderbilt’s four-year $48 million contract were exposed, with a starting salary of $10.71 million and a player option of $13.29 million in the last year. The Lakers could not trade him in the new season. In the next few years, Fan Debiao will continue to assist James and Thick Eyebrows in winning the championship.

Previously, the Lakers and Vanderbilt reached a four-year and $48 million early renewal contract. Recently, the salary website Spotrac disclosed the details of Vanderbilt’s new contract.

$10.71 million in the 2024-25 season; $11.57 million in 25-26 season; 12.43 million dollars in 26-27 season; $13.29 million in 27-28 season (player option).

The annual salary of Fan Debiao’s four-year new contract is increasing year by year, and he has the player option in the last year; In addition, Fan Debiao will have a six-month trading freeze period, which will make him unable to be traded in the new season (February next year is the trading deadline).

Fan Debiao, 24, joined the Lakers before the 22-23 season trade deadline, played 26 regular season games for the Lakers, averaging 7.2 points, 6.7 rebounds, 1.6 assists and 1.2 steals, helping the Lakers to make a strong counterattack to the playoffs and all the way to the Western Conference.

Although Fan Debiao missed the opportunity to renew the four-year $71 million maximum salary contract, he renewed the four-year $48 million contract ahead of schedule, which is the biggest contract renewal he has ever obtained in his career. Next, Fan Debiao can play for the Lakers with peace of mind, and continue to assist James and Thick Eyebrows in winning the championship.