标签归档 上海娱乐信息论坛

Nearly 80 dealers and over 30 brands participated in the exhibition! The 2023 Zhongshan Spring Auto Show opened today.

On the morning of March 17th, the 2023 Zhongshan Spring Auto Show hosted by Zhongshan Daily and Zhongshan Automobile Distribution Association was held in Zhongshan Expo Center under the guidance of Zhongshan Municipal Bureau of Commerce.

It is understood that as the first large-scale indoor auto show subsidized by the Municipal Bureau of Commerce in the first quarter, this auto show attracted the whole citynear80Car dealers,Over 30Exhibition area of automobile brands.About 10 thousand square meters,It lasts for three days (17th-19th)..

In order to vigorously carry out automobile consumption promotion activities, fully promote the city to invigorate automobile circulation and expand automobile consumption, in this auto show, the Municipal Bureau of Commerce invested10 million yuanSpend red envelopes. At the same time, we will continue to carry out the "Zhongshan Tesco" series of activities to promote consumption, so as to make car purchase concessions more "intimate" and "effective".    

A set of pictures, the reporter takes you to the auto show ↓↓↓

(Photo: Reporter Miao Xiaojian)

Avatar 2: the first choice for parent-child viewing on New Year’s Day, with special effects far exceeding Marvel superhero blockbusters.

On December 30th, Avatar: The Way of Water (hereinafter referred to as Avatar 2) exceeded $1.1 billion at the global box office. The film is not only a stunning blockbuster with extraordinary visual effects, but also a family film suitable for parent-child viewing.

The line "Children are our weakness and our armor" has aroused the emotional resonance of countless audiences. In the upcoming New Year’s Day holiday, Avatar 2 will still be the first choice for the audience in major movie markets around the world, including China.

As a super 3D visual blockbuster that James Cameron led the team for thirteen years, Avatar 2 is undoubtedly the biggest attraction to attract the audience with its highly realistic visual effects and amazing imagination.

The Pandora planet in the film not only has the fantastic deep forest, strange mountains and rocks, exotic animals and strange-looking Nami in the first film, but also has a magnificent and thrilling underwater world, magical marine life, giant Tukun and winged sea snakes, which obediently become the mount for Nami on the island reef to swim in the ocean.

Whether it’s the forest or the ocean, the mountain or the island reef on Pandora, the expressions or actions of people and animals, the skin or the hair are vivid and subtle, giving people a strong sense of reality that they are immersive and close at hand.

Near the end of the film, Colonel Miles Quaritch leads the earth people to kill Tukun in the ocean and kidnap Jack’s children as hostages. With the help of Nami on the island reef, Jack and his wife fight to the death, and the scene is particularly intense and wonderful.

Judging from the stunning 3D visual effects production level of the whole film, personally, it is far superior to Marvel Comics and DC superhero blockbusters, which undoubtedly represents the highest film industry level in Hollywood and even the world.

Earlier, Cameron criticized Marvel Comics and DC’s movies more than once, saying that Thanos’s motion capture performance in "The Avengers" series was poor. After watching Avatar 2, I found that this is not Cameron’s arrogance, but the fact is true.

Such a top-level visual special effects presentation comes from Cameron’s rich imagination, creative concept of Excellence, investment in shooting and production, and courage to explore and try advanced film technology.

According to media reports, when filming Avatar 2, Cameron moved a huge water tank with a capacity of 900,000 gallons into the studio to simulate the marine environment and truly present the underwater scene. He also developed a motion capture system for underwater shooting and designed and produced underwater 3D shooting equipment.

Although the plot of Avatar 2 is an old routine of Hollywood commercial blockbusters, and there are some logical problems, it shows a strong concept of family affection, and the golden lines about it are impressive, which has aroused the emotional resonance of countless audiences.

Colonel Miles Quaritch, the villain in the film, kidnapped Jack and his wife’s children three times to coerce and force them to submit. Even when the earth people who drive fishing boats hunt Tukun, they also take this despicable means to kill the pregnant Tukun mother.

I have to say,These earthlings are really bad, and they know that "children are the soft underbelly" is not only applicable to animals like humans and Tukun, but also beyond national boundaries and planetary boundaries.

At the end, the child rescued his parents from the underwater shipwreck, so the hero Jack said with emotion, "Children are our weakness and our armor." This Chinese translation line is ingeniously borrowed, which can be called an ingenious translation, and has aroused the emotional resonance of thousands of audiences in Qian Qian.

In addition, "the family will be together!" Other lines about family and affection in films such as "Being a father means protecting your family" also left a deep impression on the audience.

These plots and lines make Avatar 2 not only a stunning blockbuster with extraordinary visual effects, but also a family film suitable for the whole family, and it is the first choice for parents and children to watch movies during the New Year holiday.

According to the Guangzhou Daily reported on December 27th, the proportion of family viewing and parent-child viewing in the audience group of Avatar 2 continued to increase, and "giving children a valuable growing memory" was recognized by many parents and audiences.

Since Avatar 2 was released in the world’s major film markets on December 16th, its global box office of 434.5 million dollars in the first weekend, although it was lower than expected before the release, it still set a new box office record for James Cameron’s films in the same period.

Since then, the box office trend of the film is similar to Titanic and Avatar directed by Cameron, showing strong stamina and being another long-distance runner in the global film market.

According to foreign media reports, Disney, the producer of Avatar 2, predicts that the North American box office of the film is expected to be close to 400 million US dollars by the end of 2022, while the cumulative box office of Avatar in North America at the end of 2009 was 352 million US dollars.

On December 28th, the global box office of Avatar 2 exceeded US$ 1 billion, which was not only faster than that of North America, but also faster than some movie market observers predicted.

For this reason, the New Year’s Day holiday will be a good time for the parents of "Yangkang" in China to take their "soft spots" and go into the cinema to watch Avatar 2. Don’t miss the remaining 20 days.

"Handmade products" appeared in Germany to promote cultural exchanges between friends and enterprises

Recently, Lu Guohua, the head of Lvcongcong Parent-child Farm in Gaozhuang Town, Mudan District, Heze City, Shandong Province, and his party visited B&W MEDIA-SERVICE GmbH Group in Essen City, North Rhine-Westphalia, Germany, and presented high-profile products such as folk hand-painted peony flowers from Gaozhuang Town, "Shandong hand-made" mortise and tenon wood products, hand-woven sachets and hand-made Chinese knots to German friends.

Oliver Berndt, head of B&W Group, said that these handmade products can reflect the exquisite craftsmanship of China folk artists and the characteristics of Chinese civilization and culture, and they are very meaningful gifts. We will exhibit them in the Handmade Crafts Cultural Exchange Center under the Group, so that more Germans can see the real China, understand China and fall in love with China. Lu Guohua said that in the future, he will use the opportunity of docking enterprises abroad to give home-town products representing Chinese traditional culture to foreign friends, promote home-town culture with actions, and enhance folk friendship between China and foreign countries.

Source: Public Network Near


Pay attention to eight major issues and avoid four major defects in tourist attractions!

According to statistics, there are nearly 20,000 scenic spots in China at present, and the management of most scenic spots is still under the management mode of government monopoly. In today’s management, four defects are gradually exposed.

First, the four aspects of scenic spot management defects

1. Separation of government from enterprise

The management expenses of scenic spots are included in the two lines of government revenue and expenditure, which causes managers to lack market risk awareness and determination to open up the market, and can not effectively develop and utilize scenic spots resources reasonably.

2. Set administrative personnel and business managers in one.

The lack of effective management mechanism for the performance of managers makes the management of scenic spots break away from the rules of market competition, and the outcome is often an afterthought, which delays the good opportunity for tourism development.

3. Diversification of management and operation system standards

There are both government officials and externally recruited personnel in the middle and senior management of scenic spots, and two sets of standards of government and enterprise are implemented in the personnel and salary system, which leads to unreasonable distribution and unclear responsibilities, resulting in low management efficiency of scenic spots.

4. Lack of understanding of scenic spot management

The management of scenic spots is limited to simple personnel, finance, safety, reception and daily work, and the coordination management of other industrial chains in scenic spots is ignored, such as the effective management mode of interaction and mutual benefit among travel agencies, hotels, motorcades, media and scenic spots.

Second, eight matters needing attention in scenic spot management

1. Formulate the organizational management structure and management process suitable for the development of scenic spots.

According to the types of scenic resources and the characteristics of products, the company’s organizational structure is formulated, and the management team headed by the general manager is established, supplemented by three deputy general managers of scenic marketing, scenic management and commodity management, and the core management team-the team of department heads is established.

In management, the general manager responsibility system is implemented, and the general manager takes full responsibility for the benefit target of the scenic spot throughout the year. The three deputy general managers of marketing, scenic spot management and commodity management are responsible for the business indicators of each section decomposed by the general manager according to their responsibilities.

The work of each department closely revolves around the four-step process of "planning, organizing, coordinating and implementing", so that each manager can clearly understand the company framework and his position and responsibilities in it. To achieve political integrity and harmony, the work arrangement is simple and clear, and the responsible person is clear, which effectively improves the effectiveness of management.

2. Establish the rules and regulations of the scenic spot and improve the overall management level of the scenic spot.

System is the foundation of the normal operation of enterprises and the premise of management norms. First, we optimize the original rules and regulations and make a good management process record.

Make the original management of employees by leaders change into the management of employees by the company system, effectively put an end to human management, record the management process on a standardized form, and ensure that management does not go through the motions and the implementation is recorded.

At the same time, the company pays attention to humanized management, establishes a smooth dialogue channel between employees and leaders, and requires managers to have a reply letter to employees’ opinions within three days, hold regular meetings on rationalization system opinions every month, and revise and compile existing regulations next month, which will serve as the standard for future work.

3. Strengthen financial and ticketing management.

In financial management, expenses should be planned, expenses should be approved in a process, contract payments should be authorized, financial revenues and expenditures should be regulated, and monthly financial analysis reports should be made.

4. Implement the elimination system of post performance reward and evaluation.

In order to arouse employees’ work enthusiasm and make their starting points at the same starting line, this paper analyzes the job content and tourist volume data of departments in scenic spots in recent years, and after comprehensive consideration, formulates the performance indicators and evaluation contents according to each position of each department. In the evaluation, it implements the evaluation method of parallel channels of department heads and competent leaders, so as to achieve fair competition and pay more for more work, and eliminate employees who cannot complete their jobs according to the company’s rules and regulations.

5. Improve the service quality of staff and the professional level of tour guides.

Starting with the on-the-job training of employees, we should improve their service awareness and standardize the service courtesy terms in scenic spots;

Supervise the standardization of employee service quality with quality inspection as a supplement;

Work out the post workflow, so as to unify the work steps;

Strengthen the education of tourism professional knowledge, improve the comprehensive quality of managers, and implement the system of holding certificates in important or professional positions.

6. Pay attention to marketing and channel construction of tourism industry.

Establish a marketing department with the marketing manager, regional manager, marketing staff and tourist team as the core, expand the staffing of the original scenic spot marketing department, set up offices in each target regional market for market segmentation, and conduct hierarchical management at the same time.

In the channel of tourism industry, we establish a mutually beneficial cooperation platform with the tourism service agencies (hotels, travel agencies and transportation, etc.) where the scenic spots are located and the surrounding tourist attractions, and share information resources through the network to improve efficiency, ensure the service quality standards of tourism teams and prevent mistakes and accidents.

7. "Manage" the channel advantages of the government.

Closely combine the flexibility of enterprise operation with the advantages of government information, channels and resources, combine the brand of scenic spots with the brand of cities, promote the brand of scenic spots with the help of various government investment promotion activities, exhibition activities and conference activities, publicize cities and scenic spots with the help of government visits and cultural exchanges, and timely and reasonably adjust the direction of product management and marketing in scenic spots with the help of government information advantages.

8. Pay attention to the development of tourist experience products.

According to the culture, people and folk activities recorded in history, combined with the resource conditions, comprehensive ability and market situation of the existing scenic spots, the products of the scenic spots are clearly positioned, and the activities that tourists can experience and participate in are excavated in stages, so that tourists can experience personalized services and feel the truth in the process.

Note: The pictures and texts in this article come from the Internet. If your rights and interests are infringed, please contact us in time and we will deal with them as soon as possible.

Read thousands of books and take Wan Li Road. Reading Daowenlv is honored to share this article with you! Not landing, not creative, if you have good material cases, please leave a message below to share!

In the "turning point year" in 2023, the beauty industry has these major trends.

Winston Churchill once said, "Never waste a crisis", because there are endless possibilities hidden in the crisis.

With the full opening of epidemic control in the whole country, people’s lives have taken on a new look: they exposed themselves at the first time when they were yang, and exchanged virus strains with their patients. Those who were yang-free or worried everywhere, or suffered from "phantom yang syndrome". When the whole people are talking about the new meanings of Yang Guo, Yang Kang and Wang Zhongyang, and using "Baojuan" and Yang Di to create stalks, the trend of ion ironing in COVID-19 is wildly lifted, and "lying flat" has almost become the first priority in life.

In this process, we saw that pharmaceutical companies made a fortune, and the prices of masks and antigens soared. However, there is another point that can’t be ignored in the isolated economy. Skin care products and masks also ushered in short-term dividends, and the emotional value hidden behind the "face value economy" has been seen by more and more people …

2023 is destined to be a "turning point year". As far as the beauty industry is concerned, what kind of trend will it show?


Trend 1: The market scale is advanced to the first cosmetics market in the world.

China has already developed into the second largest cosmetics market in the world after the United States. According to "Blue Book of Cosmetics Industry: China Cosmetics Industry Research Report (2022)", the scale of cosmetics market in China is expected to reach 540 billion yuan in 2025. Thanks to the upgrading of consumption and the large base of cosmetics consumers in China, China will become the largest cosmetics market in the world by then. According to the research and forecast of Goldman Sachs, the scale of China’s cosmetics consumption market has ranked first in the world, and it is estimated that its scale will increase to 145 billion US dollars in 2025, twice that of 2019, with an average compound annual growth rate of 11%.

Previously, due to the repeated epidemic and the pressure on the global environment, the beauty industry was hit hard, but what we can still see is that the beauty consumption market in China has obviously picked up. Under this momentum, the beauty market in 2023 will usher in new development opportunities.


Trend 2: Beauty consumption has fully recovered from the demand side and the supply side.

Although the environment is difficult, the demand for beauty consumption has never been muted. In 2023, the overall beauty consumption will show a trend of "first restraining and then promoting". After the national liberalization signal started, the impact of the infection peak made the consumption scene seriously missing, and both online and offline were temporarily paralyzed and stopped. At the same time, the decrease of residents’ income also greatly suppressed people’s consumption confidence and desire. When the epidemic subsides, people’s consumption mentality will be restored for a period of time. It is estimated that by the second half of 2023, the overall economic vitality and beauty consumption will usher in a comprehensive recovery.

It is reported that the total retail sales of consumer goods in China will increase by 11% in 2023, reaching 50 trillion yuan. It can be said that consumption will become the main driving force for GDP growth in 2023, and creating new demand through supply-side structural reform has become the top priority. It is reported that the central government has put the restoration and expansion of consumption in a priority position, and through a series of positive and effective policy combination boxing, it will reverse social expectations and boost market confidence, and beauty consumption will also usher in market dividends.


Trend 3: Beauty products continue to "roll efficacy" and "roll research and development"

With the blessing of social media and personal network, it is more and more convenient for people to obtain product information, which also makes consumers more rational in their choices. Many "component parties" are even familiar with the basic formula and efficacy features of products. As a result, the brand pursues the concept of "products are king" and begins to increase its research and development, aiming to compete from the trend of safety, naturalness and efficacy.

As can be seen, the R&D expenditure of international giants is frequently up to 1 billion yuan, and in recent years, China has continuously increased its investment in R&D innovation, such as Estee Lauder, Shiseido, L ‘Oreal, Unilever and Kao. Meanwhile, the investment of local brands in R&D and the number of patents have also increased considerably, especially the R&D ideas from medicine to cosmetics have risen rapidly, such as the rapid development of Huaxi biology, and the technology related to dermatology in the big health track has attracted much attention. Maintaining the micro-ecological balance of skin has also become a new idea for soothing and repairing.


Trend 4: Domestic brands may gradually replace international brands.

The strong growth of China market makes international brands fight back crazily. According to the Jost Sullivan report, in 2021, the top five participants in China cosmetics market accounted for 21.9% of the market share, all of which were international cosmetics groups. At the same time, however, the drastic changes in the China market have also led to the departure of Revlon, while the momentum of domestic brands with local genes cannot be underestimated. In 2021, the proportion of domestic products in cosmetics industry in China is 47.2%, compared with 82.4%, 71.7%, 71.6% and 54.1% in South Korea, Western Europe, Japan and the United States, there is still much room for domestic brands in China to grow.

At present, the government’s favorable policies are being actively promoted. Only Shanghai will strive to reach the scale of 300 billion yuan in 2023, and want to build 10 leading enterprises with revenues exceeding 5 billion yuan and have 3-5 leading brands going international; The consumer side is also constantly welcoming new opportunities in the promotion of national pride. It is reported that domestic products are especially favored by young consumers; Brand-end market competitiveness is rising, and companies including Polaiya, Betani, Aimeike, Huaxi Bio and Shangmei have successively succeeded in IPO. By focusing on enhancing the scientific and technological content of products, domestic products are gradually narrowing the gap with international brands. It can be said with certainty that domestic brands will replace international brands in the future.


Trend 5: The supply chain side is increasingly inclined to "autonomy" in research and development.

Today’s beauty supply chain has entered an era of highly centralized and efficient operation. It is no exaggeration to say that the brand may only need to spend one day in Guangzhou Meibo City from the selection of raw materials, bottles, packaging to logistics, and the high gross profit margin of 70%-80% or even 90%, the low threshold of starting from 100 small-scale factories and starting from 1000 large-scale factories, has attracted many enterprises to cross the border, and many unknown brands have even already obtained financing.

However, the more intense the competition, the more likely it is for enterprises with real strength to break through in the long run. It can be seen that the establishment of exclusive raw materials such as Bose, Schizoyeast and Pitera has made L ‘Oré al, Estee Lauder, SK-II and other brands build technological barriers, so domestic products have made efforts in basic research for patented raw material formulas. Hua Xizi poached Li Huiliang, Polaiya introduced Wei Xiaolan, Huanya invited Pan Zhi, and major chief scientists were snapped up by enterprises. At the same time, the problem of raw materials "getting stuck in the neck" is becoming more and more serious. At present, almost all raw materials in cosmetics manufacturing warehouses are imported, and surfactants, emulsifiers and thickeners are imported. Therefore, many people in the industry call for independent research and development of domestic raw materials to be put on the agenda.


Trend 6: Brand marketing needs to pay more attention to emotional value output.

There are many people entering the beauty market, low-end products are caught in a price war, and the consumption upgrading trend of rational consumers is becoming more and more obvious. It is worth mentioning that the boosting effect of emotional value behind the "Yan-value economy" has become increasingly prominent. In the past, people mostly consumed in kind, while products solved the substantive needs of consumers. With the continuous growth of the middle class, more and more consumers began to pursue the enjoyment of spiritual culture and service level, which is the strong added value that brands want to pursue.

On the premise of improving product quality, the brand’s marketing focus began to focus on people’s yearning for a better life, creating new demands from the dimensions of innovation, personalization, differentiation and diversification, and sprouting new consumption growth points, which is also the password for the brand to develop to the high end or broaden the long tail market. The responsibility of sustainable development is not only borne by consumers, but also requires companies to take more practical actions to alleviate climate change and other issues.


Trend 7: Channel scenarios call for online and offline integration.

For beauty brands, the grasp of channel resources is also particularly important. At present, the traditional channels are still dominated by international brands, but the emergence of THE COLORIST colorist, Plum Blossom, etc. has not only opened up new possibilities for offline beauty retailers, but also opened a fast channel for the development of new brands. In addition, due to the lack of offline scenes during the epidemic period, offline consumption has gradually shifted to online, especially "online live broadcast" has become a life raft for many brands and stores.

Nowadays, more and more brands and channel providers realize that the two-way collaborative mode of online plus e-commerce, social media marketing and offline enhanced experience service will be the general trend. The production of online grass planting content catalyzes consumers’ demands for skin care, and also forms an itch demand for mastering makeup artist. The strong experience and quick advantage of offline is the key to accurately identify the pain points of consumption immediately and realize the physical expansion of beauty consumption happiness.


Trend 8: Tighter supervision and sustainable concept help the benign development of the industry.

The introduction of new regulations on cosmetics has made the industry threshold constantly improve, such as the implementation of raw material registration and filing system, the submission of raw material safety information, the extension of supervision scope to the upstream, and the encouragement of raw material innovation; At the foundry level, the person in charge of quality and safety is set up to strengthen the management of the whole production process, and at the same time, the main responsibility is further clarified, the compliance cost is increased, and the binding relationship between the foundry and the brand end is deep; For the brand side, the efficacy evaluation requirements were implemented, which increased the compliance cost of enterprises, extended the new cycle and raised the filing threshold.

For consumers, the sustainability of beauty cosmetics has become more tangible. Whether it is the popularity of pure beauty cosmetics, the degradable or reusable packaging materials, or the practice of corporate social responsibility, it is becoming one of the important indicators for consumers to choose brands, and it is also a key link to enhance brand and product loyalty.

Summary: The real post-epidemic era has arrived. With the optimization and adjustment of epidemic prevention measures in various places, the social panic and discrimination against Covid-19 have been greatly reduced. But objectively speaking, there are still many people who have certain cognitive inertia, so they should do a good job in psychological construction when they see the "two bars" on antigens.

Perhaps at this stage, beauty companies are still "doing their best, listening to destiny", but this does not mean "putting it down". While tightening the string of epidemic prevention, the beauty industry is looking forward to a more orderly development atmosphere and consumption environment. In your opinion, what trends will the beauty industry show? Welcome to add ~

Reveal the details of Fan Debiao’s 48 million contract! The new season will not continue to be assisted by the transaction.

On September 18th, Beijing time, the details of Vanderbilt’s four-year $48 million contract were exposed, with a starting salary of $10.71 million and a player option of $13.29 million in the last year. The Lakers could not trade him in the new season. In the next few years, Fan Debiao will continue to assist James and Thick Eyebrows in winning the championship.

Previously, the Lakers and Vanderbilt reached a four-year and $48 million early renewal contract. Recently, the salary website Spotrac disclosed the details of Vanderbilt’s new contract.

$10.71 million in the 2024-25 season; $11.57 million in 25-26 season; 12.43 million dollars in 26-27 season; $13.29 million in 27-28 season (player option).

The annual salary of Fan Debiao’s four-year new contract is increasing year by year, and he has the player option in the last year; In addition, Fan Debiao will have a six-month trading freeze period, which will make him unable to be traded in the new season (February next year is the trading deadline).

Fan Debiao, 24, joined the Lakers before the 22-23 season trade deadline, played 26 regular season games for the Lakers, averaging 7.2 points, 6.7 rebounds, 1.6 assists and 1.2 steals, helping the Lakers to make a strong counterattack to the playoffs and all the way to the Western Conference.

Although Fan Debiao missed the opportunity to renew the four-year $71 million maximum salary contract, he renewed the four-year $48 million contract ahead of schedule, which is the biggest contract renewal he has ever obtained in his career. Next, Fan Debiao can play for the Lakers with peace of mind, and continue to assist James and Thick Eyebrows in winning the championship.