2023 Oriental Beauty Valley International Cosmetics Conference opens. How can China’s beauty industry break?

2023 Oriental Beauty Valley International Cosmetics Conference opens. How can China’s beauty industry break?

"Oriental Beauty Valley China Characteristic Cosmetic Raw Material Base Alliance" was unveiled. The pictures in this article are all provided by the organizers.

The 6th China International Import Expo is in full swing, and the international top event of cosmetics industry is also on schedule.

On the morning of November 9, 2023 Oriental Beauty Valley International Cosmetics Conference officially opened. This conference is the sixth, with the theme of "Beautiful World of Oriental Beauty Valley", and many well-known enterprises, experts, scholars and industry leaders from home and abroad gathered together.

As the "capital of cosmetics industry in China", Oriental Beauty Valley has gathered more than one third of cosmetics enterprises in Shanghai, with an industrial scale of nearly 100 billion yuan. According to the "2023 Oriental Meigu Trademark Brand Value Evaluation Report" released at the opening ceremony, the trademark brand value of Oriental Meigu has reached 33.878 billion yuan, with a total increase of 312% in the past five years.

Release the blue book on the spot

Post-80s and post-90s become the main consumer groups of high-quality cosmetics.

According to the "Blue Book of Oriental Beauty Valley 2023" released at the opening ceremony, the cosmetics market in China will usher in a new round of rapid growth in 2023. In the first half of this year, the total retail sales of cosmetics market reached 207.1 billion yuan, up 8.6% year-on-year.

The blue book shows that consumers tend to pay extra premium for high-quality products, among which the post-80 s and post-95 s are the main consumer groups. More than 80% of consumers are willing to spend money because cosmetics can provide high emotional value (improve the quality of life and happiness). At the same time, consumers’ purchasing decision-making process is becoming more rational.

In terms of product cognition, the resonance between ingredients, raw materials and R&D is pushing the beauty industry to turn to biotechnology, and the beauty market has entered the raw material bonus period, and the China raw materials of domestic beauty cosmetics are also widely loved. The olfactory economy is on the rise, and perfume brands have laid out the field of care. Green and safe sustainable beauty cosmetics are leading the new trend of health and beauty.

In 2023, the brand value of Oriental Meigu trademark reached 33.878 billion yuan.

In addition, the "Oriental Beauty Valley China Characteristic Cosmetic Raw Material Base Alliance" was officially unveiled at the opening ceremony.

Raw material innovation is the source of cosmetic research and development innovation. "Grasping the source is a very high-level thing." When interviewed by reporters, Yuan Fei, deputy secretary of the Party Committee and general manager of Oriental Meigu Enterprise Group Co., Ltd. said. The alliance was jointly initiated by China Fragrance, Flavor and Cosmetics Industry Association and Oriental Beauty Valley, and was jointly established with China characteristic plant raw material planting bases in Yunnan, Anhui, Shandong, Ningxia, Gansu, Sichuan, Xinjiang and Guangxi. In the future, the alliance will solve the problems of low added value of domestic raw materials technology and weak market competitiveness through raw material innovation and Industry-University-Research empowerment. In addition, quality standards related to China characteristic plant raw materials will be formulated, and the substitution process of domestic raw materials will be greatly accelerated with "Oriental Meigu Raw Materials" as a booster.

Opening ceremony site

Start the brand going to sea plan and lead the international development.

Ximu Zhenpin (Shanghai) Biotechnology Development Co., Ltd. is a start-up company established in 2022 and officially settled in Oriental Beauty Valley in 2023. Talking about this choice, Hu Xiaoyan, Chairman of the Board of Directors, expressed the hope that Ximu Zhenpin could borrow a boat and build itself into an international brand.

Going international has always been the development direction of Oriental Beauty Valley. As early as 2016, Oriental Beauty Valley signed a strategic cooperation agreement with French Cosmetics Valley, and "Double Valley Linkage" promoted the development of beautiful and healthy industries. In 2021, Oriental Beauty Valley built the "Oriental Beauty Valley Milan Center" in Milan, Italy, becoming the first overseas platform of China’s beauty industry, fully combining beauty and fashion. In addition, Oriental Beauty Valley has been cooperating with international trade associations and has close interaction with cosmetics trade associations in Denmark, Britain, Germany, Japan, South Korea and other countries.

On the stage of the opening ceremony of the International Cosmetics Conference, Oriental Beauty Valley officially launched a new voyage of "brand going out to sea".

Yuan Fei told reporters that cosmetics brands and products must find the right entry point in addition to product quality. Brand going out to sea is always on the road. With the local online live broadcast and offline shopping malls showing the Red Sea trend, local cosmetics enterprises have shown an urgent incremental demand for going out to sea.


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