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Chery’s new medium-sized SUV spy photos exposure, suspended central control panel plus three-position steering wheel.

Recently, a group of high-profile spy photos of Chery’s new medium-sized SUV were exposed on the Internet, which further stimulated people’s expectations for this model. It is understood that the car is code-named "T28" and is expected to be officially unveiled under the name of Fengyun T8 MAX. This car will be positioned under Fengyun T9, and will adopt plug-in hybrid system, which will bring more environmentally friendly and efficient travel options to consumers.

Judging from the spy photos exposed, the design of Chery T28 continues the family style of Fengyun series, and the vertical design of the front face and the black diamond grid decoration show its unique recognition. The sharp shape of the headlight group and the design of the three-stage daytime running light strip are similar to Fengyun T9, showing a dynamic and fashionable style. The square and tall shape of the side, the design of the suspended roof and the hidden door handle all show Chery’s intention and innovation in design.

Entering the car, the layout of Chery T28 is simple and clear, and the suspended central control panel and three-position steering wheel enhance the overall sense of science and technology. Through-air conditioning air outlet and symmetrical design space layout further enhance the practicality and comfort of the car. The wireless charging area under the central control panel meets the needs of modern people for convenient charging and reflects Chery’s concern for user experience.

According to the news, Chery T28 is likely to be developed based on T2X platform, and will be equipped with Chery’s own Kunpeng Super C-DM third-generation technology, including the fifth-generation 1.5TGDI hybrid special engine and the third-generation 3DHT165 hybrid special gearbox. This power combination will provide vehicles with strong power output and excellent fuel economy, and meet the needs of consumers for efficient and environmentally friendly drive systems.

For Chery brand, the launch of this new medium-sized SUV will bring a new impact. First of all, it will further enrich Chery’s product line and provide consumers with more choices. Secondly, as one of the representative models of Chery brand, T28 will carry the inheritance and upgrading of brand image. By introducing advanced power system and fashionable design language, Chery will further enhance its brand competitiveness and compete more fiercely with other well-known brands.

Car complaint network:

In short, the spy photos of Chery’s new medium-sized SUV have triggered people’s expectations for this model. Whether it is the design or the internal configuration, Chery has demonstrated its attention to details and innovative spirit. I believe that the official release of this car will bring more surprises and choices to consumers, and bring brand-new influence to Chery brand. Let’s look forward to and witness the launch of this car. I believe it will become a shining business card of Chery brand and inject new vitality into its future development.

BYD, the rise of new energy vehicles! attend to each and every aspect of a matter

For a car, you can’t talk about heroes purely by the quality of dynamic performance, just like other aspects of Han’s performance are also worth mentioning. Now let’s follow Xiaobian to see what it has done.

First look at the appearance of Han, the front of Han car looks very simple and looks sporty. Headlights are very avant-garde and can win the love of young people. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4995MM*1910MM*1495MM, and the car adopts solid lines, which gives people a very delicate feeling. With large-sized thick-walled tires, the shape is quite deep. In terms of the rear end, the lines at the rear end of Han are sharp, the taillights are very sporty, and the overall look is very soft.

Coming into the car, the interior of Han looks very capable and meets the aesthetic standards of young people. Made of genuine leather, the grip is full and delicate. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and conforms to the mainstream aesthetics. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of this car presents a simple and generous design style, giving people a very atmospheric feeling. The car uses leather seats, which are wide and thick, and the overall ride feels soft and comfortable.

Han matching gearbox, 180KW, 350N.m, with good power performance.

Equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, the configuration has reached the mainstream level of the same level.

Summary of the full text: such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the price is good.

Maybach S-Class, plug-in hybrid is not just a hipster, but a good student in large cars

I will arrange it for you by the way today. Let’s take a look together.

Take a look at the Maybach S-class, plug-in hybrid appearance, Maybach S-class, plug-in hybrid front shape looks relatively tough, looks sporty. Then with the sporty headlights, the visual effect looks quite fashionable and atmospheric. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. Come to the side, the car body size is 5470MM*1921MM*1510MM, the car adopts comfortable lines, the side looks very capable, with large-sized thick-walled tires, the shape is quite dynamic. In terms of rear design, Maybach S-class, the overall shape of the plug-in hybrid rear echoes the front face, and the taillights show a delicate design style, and the shape is more personalized.

Coming to the Maybach S-Class, the plug-in hybrid car, Maybach S-Class, the plug-in hybrid interior design looks cool and full of combat atmosphere. The steering wheel of the car is well designed, using genuine leather and wood materials, and the shape is sturdy. From the central control point of view, with the 12.8-inch central control screen, the interior design is quite layered and looks very unique. The interior feels good, let’s take a look at the dashboard and seats. The dashboard of the car presents an avant-garde and personalized design style, and the trendy design elements make people remember it at a glance. The car uses leather seats, and the seats are wrapped in place, making it very comfortable to ride.

The car is equipped with vehicle to everything, driving mode selection, remote control key, rear window sunshade, interior ambient light and other configurations, the configuration performance is still relatively good, to some extent improve the convenience of the driver.

This car has already been introduced, and I believe that many users who buy a car have taken a fancy to its comfort and practicality. If you are also concerned, you might as well experience it.

Two rare records of our army marching on foot

In the long and arduous revolutionary struggle in China, the officers and men of our army fought a series of beautiful victories and created countless classic examples in the history of our army with the spirit of selfless sacrifice and the high morale of overwhelming all enemies. Coincidentally, during the Red Army’s Long March, the 4th Regiment of the 2nd Division of the Red Army Corps captured the Luding Bridge, and during the Qingfengdian Campaign of the Shanxi-Chahar-Hebei Field Army in the Liberation War, our army once created a rare record of the world army marching on foot for 120 kilometers day and night.Please pay attention to the report in today’s Liberation Army Daily-

Fly away from Luding Bridge and Feibing Qingfeng Store, and attack 120 kilometers on foot day and night-

Two rare records of our army marching on foot

■ Han Jinqiang

In the Battle of Qingfengdian, officers and men of the Shanxi-Chahar-Hebei Field Army ran into the position. Information photo

Schematic diagram of the red army’s flight to Luding bridge and the enemy’s deployment. Information photo

In the long and arduous revolutionary struggle in China, the officers and men of our army fought a series of beautiful victories and created countless classic examples in the history of our army with the spirit of selfless sacrifice and the high morale of overwhelming all enemies. Coincidentally, during the Red Army’s Long March, the 4th Regiment of the 2nd Division of the Red Army Corps captured the Luding Bridge, and during the Qingfengdian Campaign of the Shanxi-Chahar-Hebei Field Army in the Liberation War, our army once created a rare record of the world army marching on foot for 120 kilometers day and night. The indomitable spirit of the revolutionary predecessors is enough for future generations to remember and encourage.

Flying over the Luding Bridge, the Red 4 regiment flew 120 kilometers day and night.

At 5 o’clock in the morning of May 28, 1935, the 4th Regiment of the 2nd Division of the Red 1 Army Corps was on its way to Luding Bridge. Yang Chengwu, the political commissar, and Huang Kaixiang, the head of the regiment, received an urgent order from the Military Commission. When they opened it, they saw that it read: Huang and Yang, the Military Commission called the left-wing army to seize Luding Bridge tomorrow. You should use the highest speed marching force and resolute maneuvering means to complete this glorious and great task.

Yang Chengwu, a political commissar, said: "From the mileage marked on the map, there are still 120 kilometers from here to Luding Bridge!" This means that the troops must walk 120 kilometers in one day and night, and capture and completely control the Luding Bridge on the 29th. No one expected that the task would become so urgent. On the first day, the telegram of the Central Military Commission was marked as "urgent", but now it has become "urgent", which must be a major change in the enemy’s situation. At that time, due to the tight time, the order could only be conveyed while marching, "Walk 120 and get to Luding Bridge!" This resolute and vigorous mobilization slogan has become the belief and goal of the whole group.

At this time, the troops are racing against time and the enemy across the river. In order to ensure the resolute completion of the task, the troops marched all the way and held a "flying rally" all the way. Clusters of people gathered together temporarily, and after only a few minutes of mobilization, they dispersed; This group of people just dispersed, and then more people appeared. As they ran, they held a tense meeting to mobilize. The mobilization of emergency tasks has just been completed, and the troops are close to Tiger Hill. In the thick fog, the troops defeated an enemy regiment and a battalion with an avalanche and occupied Moses. At this time, the wooden bridge on the east river of the village has been blown up by the enemy, which has added trouble to the March of the troops. It took the troops two hours-a tense and precious 120 minutes-to build the bridge. After that, the whole group ran another 25 kilometers in one breath. At 7 o’clock in the evening, when we looked at the map, it was 55 kilometers from here to Luding Bridge, and it was all mountain roads.

One difficulty after another. Just as the troops continued to advance, it suddenly began to rain heavily. It’s dark as the bottom of an upside-down pot, and I can’t see my fingers. Only when lightning strikes can I tell which is the mountain and which is the road. The army didn’t eat for a day, and the road was very muddy, so it was really difficult to move. At this time, the enemy has caught up and is advancing parallel to us on the other side. In order to get to Luding Bridge before the enemy, Yang Chengwu mobilized all Communist party member, Communist Youth League members and activists through various party branches, asking them to try their best to overcome all difficulties and make sure to get to Luding Bridge before 6 o’clock tomorrow morning. During the March, the comrades of the Red 4 regiment carried forward the spirit of unity and friendship, pulling each other with ropes, helping each other with their hands, and then leaning on crutches; If you are hungry, chew raw rice; When you are thirsty, drink the rain … The team is rolling like a fire in the deep valley.

However, after all, it is touching the dark, and the speed of progress is obviously much slower than during the day. Yang Chengwu and Huang Kaixiang were worried when they suddenly found that the enemy on the other side was on their way with torches. It’s really "be bold when things are difficult!" Yang Chengwu asked Huang Kaixiang to discuss: "We can also light a fire!" The troops immediately bought all the bamboo fences of the villagers’ homes in nearby small villages, and each person tied a torch and lit one in each class. In order to gain time, it is required that the marching speed after the torch is lit must be kept above 5 kilometers per hour. At the same time, the trumpeter should be familiar with the contact sound and signal of the enemy, and be prepared to "contact" with the enemy when necessary.

In this way, the torches of the enemy and ourselves burn in the night sky, facing each other across the water, just like two fire dragons moving in the valley, reflecting the water of the Dadu River a few meters away. After a while, through the howling wind and rain and the waves of the Dadu River, suddenly there was a clear bugle on the other side.

"The enemy is asking us questions!" The bugler reported that.

"What troops?" Before Red 4 could answer, there was a faint voice of questioning from the opposite side.

"Blow the trumpet to answer!" Yang Chengwu told the bugler.

The bugler sounded the prepared answer according to the enemy’s number spectrum. The enemy believed it and regarded the Red Army as one of their own. In this way, the enemy and the Red Army walked 15 kilometers across the bank. Suddenly, the fire dragon on the other side disappeared. Red 4 regiment boldly blew the trumpet and asked what the enemy was doing. The enemy blew the camping horn.

Hearing this bugle, the Red 4 Regiment quickened its pace again. Everyone is moving forward in a three-step, one-fall, five-step, one-fall roll. In order to prevent falling into the river, Yang Chengwu told everyone to untie the straps on their legs and connect them one by one, each pulling the straps forward. In this way, the troops marched at a speed of 120 kilometers day and night, and arrived at the west bank of Luding Bridge at 6 o’clock the next morning, occupying all the coastal positions in the west bank, and immediately mobilized nervously, and selected 22 Communist party member and activists to form a commando team, with Liao Dazhu, the second company commander, as the commando captain.

At 4 o’clock on the 29 th, the general attack began. At the same time, the division team composed of dozens of trumpeters sounded the charge, and all our weapons fired at the other side together, and the bullets blew to the enemy positions like a whirlwind. All 22 commandos, armed with submachine guns, sabres in their backs and 10 grenades wrapped around their waists, led by captain Liao Dazhu, braved gunfire and bullets from the other side and rushed to Luding Bridge, where the bridge deck had been removed by the enemy. They climbed the bridge fence, stepped on the chain and crawled across the river. Desperately resist the defeated enemy and ignite the bridge slabs piled at the west bridge head in an attempt to prevent our army from entering the city. Commandos burned themselves regardless of the fire, climbed the bridge, rushed into the sea of fire, and threw grenades at the enemy one after another; Then rushed into the city, together with the follow-up troops, and launched a desperate street battle with the enemy. After two hours of fierce fighting, all the enemy troops on the defensive were defeated. Only 22 commandos were shot on the bridge and three people were killed, which created a miracle of capturing Luding Bridge.

Feibing Qingfeng Store, 120km and 45km competition.

In the autumn of 1947, under the continuous attack of the Shanxi-Chahar-Hebei Field Army of the People’s Liberation Army of China, the Kuomintang army was forced to shrink its main seven armies, totaling 33 divisions (brigades), into the triangle of Peiping, Tianjin and Baoding, and stationed one army in Shijiazhuang, in an attempt to rely on the railway line and take a defensive position to ensure the protection of Peiping, Tianjin and other strategic places. In mid-September, the Northeast Democratic Allied Forces launched an autumn offensive. In order to save the Northeast crisis, Chiang Kai-shek sent five divisions from Beiping to the Beining Line or to go through the customs to reinforce. In this case, the leaders of the Shanxi-Chahar-Hebei Field Army, such as Yang Dezhi, Yang Chengwu and Geng Biao, were determined to seize this favorable opportunity and attack the area north of Baoding, adopting the tactics of siege and Dayuan, and besieged Xu Shui with the 4th and 5th brigades of the 2nd column and the 3rd column to attract reinforcements from the Kuomintang troops in Peiping and Baoding. With the 3rd and 4th columns and the 7th independent brigade assembled in the northeast of Xu Shui, looking for opportunities to annihilate the enemy who came to reinforce.

On the evening of October 11th, the fighting started. By the night of 13th, my 2nd column even passed through the north and south of Xu Shui, approaching the city wall, which was likely to be conquered in one fell swoop. If we want to mobilize the reinforcements of the Kuomintang army, we must hurt it and make it feel that the war situation is urgent. But to our surprise, five enemy divisions, ten infantry regiments and one chariot regiment came from the north. The main force of our army confronted the enemy in the northeast of Xu Shui. After several days of fierce fighting, although many enemies were killed and injured, because more than 10 enemy regiments gathered together, our army failed to divide and annihilate the enemy and the campaign plan was not realized.

In this regard, Yang Dezhi, Yang Chengwu and other researchers decided to level the troops east of Hanlu to move to Luxi Suicheng and Yaocun, luring the enemy to the west, preparing to wipe out the enemy in the movement after the enemy dispersed, and immediately reported this decision to Nie Rongzhen.

On the evening of October 17th, Yang Dezhi and Yang Chengwu left the headquarters of Shanxi-Chahar-Hebei Field Army and headed west of Pinghan Road. Suddenly, a sudden pounding of hooves broke the silence of the marching team. It turned out to be a cavalry correspondent. He handed a telegram to the leaders of the field army and reported: "The enemy’s situation report just taken by Commander Nie Rongzhen".

The telegram reads: "Luo Lirong, commander of the enemy’s 3rd Army in Shijiazhuang, led the 3rd Army Headquarters, 7th Division and the 66th Regiment of 16th Army to cross the Hutuo River on 16th, and they are committing crimes in the north. On 17th, they can enter Xinle area. It is estimated that they can reach Dingxian on 18th and Fangshunqiao on 19th. Liu Hua, the enemy of Baoding, is preparing to meet Luo Lirong in the south. "

The battlefield situation is really changing rapidly. After receiving the telegram, Yang Dezhi, Yang Chengwu, Geng Biao and others decided to go south to annihilate Luo Lirong with the main force of the field army. The main force no longer went west, but went south and wiped out the enemy in the form of encounter. With some troops in the north of Xu Shui to block the enemy from going south, cooperate with the main force in the action of Baonan.

Determined, where is the battle? That is, the question of battlefield choice. This problem is extremely important, which is related to whether our army can eat this enemy. Finally, the leaders of the field army chose the battlefield of the encounter in Qingfengdian area. I chose this place because Qingfeng Store is in the south of Baoding, and there is still a considerable distance from Baoding. In any case, the battlefield cannot be chosen near Baoding, which will cause the enemy to attack our army in an unfavorable situation.

The battlefield of the encounter has been decided, but time is extremely urgent for our army. Luo Lirong’s 3rd Army has crossed the Hutuo River, only 45 kilometers away from Qingfengdian, while our army is still in Xu Shui, 120 kilometers away from Qingfengdian. This means that our troops must travel nearly three times as much as the enemy at the same time. The key to victory or defeat lies in whether our army can get to Qingfengdian area south of Fangshunqiao first. If our army can’t catch up, let the enemy’s third army and the two divisions of Baoding’s new second army get close together, it will be difficult for our army to eat the enemy.

Time was pressing, and it was urgent. Yang Dezhi and Yang Chengwu had no time to report to the military commander and ask for instructions. First, they issued an action order to the troops. On the way of hammering, they sent a telegram to the military region.

Yang Chengwu and Yang Dezhi discussed that in this case, it is urgent to draft an emergency mobilization order. Because this battle is of great importance, it must be fought well. Yang Chengwu said that when he flew over Luding Bridge, he marched 120 kilometers day and night. Today, he marched 120 kilometers day and night to catch Fangshun Bridge. At that time, it was a regiment, and now it is a field army, with thousands of troops and horses. There must be a few slogans, which are imprinted on the hearts of commanders and soldiers like hammers knocking on the anvil. Yang Dezhi expressed full support for this proposal.

So, Yang Chengwu dictated, the propaganda minister Qiu Gang recorded, and an emergency battle mobilization order was quickly written.

A ticking sound of the transmitter sent out the emergency mobilization order.

At dawn, the troops rushed forward desperately in several ways. As the troops walked, they held a "flight meeting". Commanders at all levels conveyed emergency mobilization orders to the soldiers while walking. The agitation turned into an invisible force, and the troops were still full of energy and high spirits after a night of forced marching. Yang Chengwu saw the leading cadres passing by and said, "Let’s go! Carry forward the spirit of the Red Army marching 120 kilometers a day! "

On the afternoon of the 18th, most of my troops went south four to six hours in advance, and completed the long-distance marching task of more than 120 kilometers, reaching the designated position. But this time, Luo Lirong, commander of the 3rd Kuomintang Army, led his main force of more than 14,000 people and more than 200 carts, and just passed Dingxian County.

At dawn on the 20th, our army began to attack. Once in contact, the enemy’s main force quickly shrank to several villages in the southwest, such as Hehe, and rushed to Peiping to ask for reinforcements. At 3: 40 on the 22nd, the main force of the Shanxi-Chahar-Hebei Field Army launched a general attack on villages such as Southwest Hehe, and the battle ended at 11: 30.

In the Battle of Qingfengdian, a total of more than 11,000 officers and men including Luo Lirong, commander of the third army, were captured, and more than 2,000 people were killed and wounded. Together with the northern defense war, a total of more than 17,000 people were wiped out. 72 guns of all kinds, 489 light and heavy machine guns, more than 4,500 long and short guns and 8 radio stations were seized, and one enemy plane was shot down and injured, which set a new record in the annihilation war in Shanxi-Chahar-Hebei, played an important role in reversing the war situation in North China, and effectively cooperated with the autumn offensive of the Northeast Democratic Allied Forces.

The taste of autumn

Text/Xi Bo

I like autumn, like the colorful colors in autumn, like the rich fruits in autumn, like the gloomy temperament in autumn, and prefer the mature taste in autumn.

As a result, as soon as autumn arrives, my mood is flying with the autumn clouds, flowing freely and unconstrained style; So, as soon as autumn comes, I run to the wild from time to time, looking for the taste of autumn all over the mountains.

The taste of autumn is quiet, especially after the washing of autumn rain. The sky is vast, spotless, the air is crisp, and you can smell the white clouds when you look at the blue sky from afar. Different from the new green taste of the grass in spring, the grass in autumn exudes a light fragrance, which is a mature taste. It seems to have a memory of time, clear and faint, which makes you feel a boundless yearning.

The smell of autumn is fragrant. On the ground, beside the ditch, wild flowers are everywhere, some are delicate, some are pure, some are fragrant, and some are elegant … The scattered, dense and overlapping wild chrysanthemums that spread all over the mountain embankment have openly vented their golden colors into rivers and waterfalls, and the amber-like medicinal incense has gathered like clouds and fog without reservation, emitting mature and wild.

The taste of autumn is sweet, which comes from the fresh fragrance of melons and fruits and is a gift from nature. Eat a red date, crisp, sweet and memorable; Bite an apple, the juice is as sweet as honey … In the field, persimmons are covered with branches, and the red little persimmon is like red lanterns and pink smiling faces. Pick a ripe persimmon, soft and soft, bite a mouth, suck it with your mouth, and the persimmon meat with honey juice slides into your stomach, which is extremely sweet and wonderful, just like sucking mellow wine. The sweetness of persimmons hanging on trees is clearer, richer and more mellow after the autumn frost. This seems to imply the character of autumn. After the accumulation and fermentation in spring and summer, the thick and plump autumn is mature and more flavorful.

The taste of autumn is rich, just like pomegranate seeds as red as agate and as white as crystal, some are as sweet as honey, and some are sweet and sour. Just like the red jujube, such as pearls and jade, there is sweetness in the acid and acidity in the sweetness … The taste of autumn is so rich, so mature and so rich in connotation. This kind of taste not only makes you feel the joy of harvest, but also makes you feel the sweetness of life, and also makes you think about the life situation.

…… ……

What’s the smell of autumn?

It is a quiet and natural taste, a plump and thick taste, and a colorful taste …

After all, the taste of autumn is the taste of maturity.

News clue reporting channel: download the "Qilu Yidian" APP in the application market, or search for the WeChat applet "Qilu Yidian", and 600 reporters in the province will wait for you to report online!

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The theme forum ＂High-quality Development of Hainan Free Trade Port Film Industry＂ was held.

　　Everything is born in the sea, and light and shadow are new forces. On December 17th, the theme forum of "High-quality Development of Hainan Free Trade Port Film Industry" was held in Sanya. Based on the advantages and characteristics of Hainan Free Trade Port, the forum is committed to promoting the development of China’s film industry and promoting exchanges and cooperation between filmmakers at home and abroad.

　　The forum consists of keynote speeches and round-table forums. Industry leaders and experts and scholars from home and abroad, such as Huayi Brothers, Zhejiang Film and Television Group, Qingdao Oriental Film Capital, Communication University of China, and Federation of Indian Chambers of Commerce and Industry, discussed how to learn from international experience in terms of copyright trading, cultural cooperation, culture going out to sea and talent training, and effectively stimulated the innovation vitality and market potential of the film industry, which opened up a broader vision, a higher pattern and a broader imagination space for Hainan’s film industry.

　　In the keynote speech session, four industry big coffees explained the multi-dimensional path and its many possibilities of integration, innovation and high-quality development around Hainan film industry.

　　Wang Zhonglei, co-founder, vice-chairman and CEO of Huayi Brothers Media Co., Ltd., vice-chairman of China Film Producers Association and honorary president of Hengdian Film and Television Industry Association, talked about how to further make good use of policies to promote the high-quality development of Hainan films. He suggested that the first task should be to give full play to policy advantages and pay attention to policy implementation. Secondly, it needs the support of advanced technology and creative ideas to attract talents to stay and shine for Hainan film industry. In addition, it is necessary to speed up the construction of a film and television base with a world-class industrial system, establish and improve a standardized and professional film shooting service system, and explore the development model of the film industry with Hainan characteristics.

　　Zhang Xiaohui, chairman and general manager of Zhejiang Film and Television Group, put forward the vision of "inter-provincial cooperation and linkage" in his keynote speech. "I hope that by taking this opportunity, we can make a deep integration of the film and television service shooting resources of Zhejiang and Hainan provinces, and help the two provinces to make an alliance in film and television shooting." Through the cooperation between the two provinces, information sharing and resource complementarity can be realized, and homogenization competition and resource waste can be avoided.

　　In the round-table forum, government leaders, industry leaders, experts and scholars discussed how to combine Hainan Free Trade Port with the national macroeconomic strategy, thus effectively stimulating the innovation vitality and market potential of the film industry.

　　"If Hainan is to be a center leading the film industry, it needs to upgrade from hardware to software. This is a great challenge. Although the subsidy policy is costly, it is a very good start." Abdul Dalagudi, deputy director of the Research Institute of Multinational Corporations of the Ministry of Commerce of China and founder of Xiamen BRICS Economic and Cultural Research Service Center, said.

　　Yaning, president of iQiyi Film, said, "Hainan has a policy advantage. In the future, it depends on how the policy is implemented and the shooting cost of the crew is really reduced, so as to attract more directors and production companies."

　　Zhang Qiyan, deputy director of the Art Department of Hainan Provincial Tourism Department and former associate researcher of the State Council Development Research Center, believes that "one of Hainan’s great advantages is its tourism. When we discuss Hainan’s film and television industry, we can raise our horizons to a higher level and think about this issue across industries. In the future, Hainan will introduce new policies to closely integrate the film and tourism industries to seek new breakthroughs. "

　　Huang Yichuan, a researcher at the China Film Art Research Center and the president and editor-in-chief of Contemporary Film magazine, said, "Hainan has sea, rainforest and hardworking people. Our advantage is not only tourism, but marine culture will definitely be a particularly important culture in the future." He suggested that it is not based on the relevant policy support of the free trade port, but should aim at excavating multi-level cultural manifestations in marine culture.

　　Sun Hengqin, president of Qingdao Oriental Film Capital Industry Holding Group, said that Hainan’s advantages in personal income tax concessions, population exchanges and import procedures in the free trade zone need to be well grasped.

　　Natasha Deville, a veteran filmmaker, called for responsibility for Hainan’s ecological environment in combination with her shooting experience in Hainan. She believes that the premise of attracting more films and crews to come to Hainan for filming is to protect Hainan’s environment and undeveloped areas.

　　Huang Fei, general manager of Hainan Film Co., Ltd. and vice president of Hainan Film Association, said that he has cooperated with China Film Research Institute to set up a special technology joint laboratory in Sanya and is about to enter the stage of achievement transformation. The next step is to rely on the "Hainan International Media Port" project, give full play to the advantages of Hainan’s digital industry, introduce top technical teams at home and abroad, realize the comprehensive empowerment of science and technology, and promote the digital, industrialized and innovative development of Hainan’s film industry.

Beauty products are becoming more and more difficult to get out of the circle. What should brands do？

Reporter | Viann

Editor | Lou Qinqin

Beauty brands want to make explosive items. Relying on explosive products to gain popularity is also one of the methodologies for the rise of domestic beauty brands in recent years. However, it is becoming more and more difficult to make explosives.

According to the "White Paper on Beauty Industry of Huge Engine in 2021" (hereinafter referred to as "White Paper") jointly released by Huge Engine and Kado Consumer Index recently, it is becoming more and more difficult for best-selling products to get out of the circle.

According to the statistics on the purchase data of facial skin care products and cosmetics in the first-and fifth-tier cities in China in 2019 and 2020, in 2020, the number of best-selling cosmetics declined slightly from 850 in the previous year to 775, with a decrease of 9%, and the categories of skin care and cosmetics all declined.

Specifically, the number of best-selling skin care products fell from 687 to 632, a decrease of 8%; The number of best-selling cosmetics dropped from 163 to 143, a decrease of 12%.

The absolute number of best-selling products of skin care products and cosmetics has declined, which is partly due to the rising marketing cost.

In the past few years, most beauty brands have made explosive products through relatively accurate product and crowd positioning and intensive social media marketing. As the traffic dividends of Weibo, Tik Tok, Xiaohongshu, bilibili and other major platforms gradually disappear, the brand marketing costs continue to increase, and the difficulty of manufacturing explosive products also increases.

However, the "White Paper" also pointed out that although the absolute number of best-selling products of skin care and make-up has declined, their sales share in the market has remained stable at 25%, which indicates that the average market contribution of each best-selling product is rising, and powerful single products have increasingly become an important support for the brand to stabilize its market share.

In other words, although it is not easy to make explosive products, it is quite critical for beauty brands to make explosive products.

For beauty brands, if they want to make explosive products, the reasonable layout of categories is very important.

According to the "White Paper", the categories that are daily necessities and have a large base of consumer goods are the most prone to explosive products. From the category point of view, cleansing and toner, as basic categories, each contribute more than 10% of the best-selling products year after year, and the number of best-selling products will remain stable in 2020.

It is worth noting that although the number of explosions in the elite category has decreased significantly, the sales contribution has increased. This means that under the support of sufficient resources, the brand will invest heavily in the essence of explosive products, and it is possible to achieve greater benefits.

In addition, beauty brands also need to identify unique selling points for single products.

Focusing on the "student party" is one of the effective beauty selling points at present. According to the White Paper, judging from the amount of content broadcast in Tik Tok, many explosive products focus on students, and drive consumers to try with cost-effective communication. For example, the velvet lip glaze of the perfect diary and the high-profile "little yellow hat" whitening sunscreen spray are all selling points with a price of less than 100 yuan and a sense of use close to big brands, which have become explosive products.

Endorsement of product efficacy through star ingredients is another effective beauty selling point, especially in skin care products. Yin Yuli, a beauty and personal care analyst at Mintel, said in an interview with Interface Fashion that after years of market education, consumers in China have a deeper understanding of skin care products. When choosing skin care products, they are mainly efficacy-oriented, and they will buy products according to the problems they want to solve. Skin care brands should not only tell consumers what ingredients are contained in products, but also point out what specific effects these ingredients have.

Take Guerlain’s Emperor Bee Posture Repair and Restoration Honey as an example. This product emphasizes the natural extract of French black bee honey, which can repair the skin. L ‘Oré al Paris’ purple iron eye cream claims to contain anti-aging ingredient Bosin, which can stimulate collagen formation.

Innovating product form is another effective way to upgrade consumer experience and make explosive products. For example, New Zealand Mystery unpacks the jelly-like sleep mask, which is convenient for consumers to control their daily dosage, and is also convenient to carry in outdoor scenes.

In addition, in the case of high market competition, last year’s best-selling products may not sell well this year, which requires beauty brands to be "prepared for danger in times of peace". According to the White Paper, the sales of best-selling products in 2019 accounted for 25% in that year. By 2020, the proportion of the same batch of products will be reduced to 22%, especially in essence, mask and cosmetics.

Therefore, after manufacturing explosive products, brands still need to continuously carry out research and development and upgrade to maintain brand popularity.

Football —— A Young Soccer Player in Daliangshan

In 2021, in order to fully implement the spirit of the State Council and the State Sports General Administration’s sports poverty alleviation project and carry out the "integration of sports and education" in depth, Sichuan Sports Vocational College and Luzhou Education and Sports Bureau reached a cooperation to select athletes of 2011 and 2012 age groups from all over the province to concentrate on learning and training, with the goal of competing in the 16th National Games (2029), and select and reserve outstanding reserve talents. More than a dozen teenagers from Liangshan Yi Autonomous Prefecture, such as Shebu Yaoba Guimo, Jin Guikun and Lap Molaza, came to Luzhou Tianli Chunyu School after selection and became the reserve force of U18 football team in the 16th National Games of Sichuan Province.

Their Luzhou Tianli Chunyu School provides all-round life, study and training guarantee for young players. The school has a separate class for the team, and the players enjoy the same teaching resources as other students in the school; And according to the configuration of professional football teams, men’s and women’s teams are each equipped with a head coach, two assistant coaches, a goalkeeper coach, a team doctor and two full-time life teachers.

Chen Hua, head coach of the women’s team, said that although the young players from Daliangshan had a weak foundation when they first arrived, they did not admit defeat and trained very hard. After two years of scientific training and accumulated competition experience, these children have greatly improved their psychological quality, tactical skills and teamwork, and have grown into the main force of the team.

In the U12 group match of "Hope Cup" football match held in China Football Association’s Women’s Youth Training Center in April, Sichuan team won two wins, one draw and one loss, and Shebu Yaoku Mo won the title of "excellent player" in the match with Guangdong team. After the game, she wrote in her composition: "I will continue to cheer, join the national team, play well and win glory for my country!" "

From 2021 to 2029, from teenagers to young people, from teenagers from mountains to football players, their future can be expected. Come on, big Liangshan football teenager!

19 young players from Liangshan Yi Autonomous Prefecture took photos at the football field of Luzhou Tianli Chunyu School (photo taken on May 12).