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Fans Travel-Embracing the World in the Language of Football

　　When the opening whistle of Arsenal’s match against Manchester City sounded, Grandma Liu, 79, sat at Emirates Stadium and cheered for the team with tens of thousands of British fans. The "Granny Liu the Gunner", who has tens of thousands of fans on Weibo, is still full of enthusiasm for football, although she is white-haired. As a fan who has been fond of Arsenal for more than 10 years, it is not the first time for Grandma Liu to visit the British competition site. In 2014, accompanied by her son, she witnessed Arsenal winning the FA Cup and participated in the subsequent celebration parade.

　　It is not uncommon for China fans to "cross the ocean" for their beloved team. The TV broadcast of European leagues was introduced to China earlier, including Premier League, Serie A, La Liga and other European leagues, which gathered huge fans. Nowadays, under the circumstance that "fans", a group with high user viscosity, gradually have certain consumption power and outbound travel is becoming more and more mature, the new model of "watching games+traveling" has mushroomed and spread rapidly in China.

　　Subsectors have developed rapidly.

　　Sports industry is an industry with great growth potential, while tourism industry is a booming sunrise industry. After the two industries are upgraded, it is "customized sports tourism". As a kind of leisure tourism, it has developed rapidly under the background of residents’ consumption upgrading in recent years. According to the data of the World Tourism Organization, this form of tourism is growing at an annual rate of 14%, which is the fastest growing sub-industry in the global tourism market, exceeding the overall growth rate of 4% to 5% of the tourism industry. There are also data predictions that in 2020, the global sports tourism market is expected to exceed 400 billion US dollars.

　　With the development of the Internet, "customized fan travel" has become a more accurate and more suitable vocabulary for the needs of the times. As soon as a tourist or a sports fan lands in the local area, the consumption generated is almost all tourism consumption. Tourism is the biggest converter, sports competitions gather people, and tourism transforms people into commercial value.

　　Most traditional travel agencies’ "game-watching tour" is nothing more than adding a ticket to the traditional travel route. This design obviously cannot meet the in-depth experience needs of die-hard fans. Die-hard fans pay attention to the service of the club and the event itself, such as the team’s cultural experience and the experience of watching the game. They are more willing to focus their consumption on improving the travel experience, rather than the situation where traditional outbound shopping consumption dominates.

　　Nowadays, many fans will buy tickets, customize travel routes and services through a wide range of professional travel service providers such as Ali Travel, Ctrip and Caesars Travel. At present, service providers that are perpendicular to the market and specialize in the business of "sports+tourism" are also favored by more and more people.

　　Lu Yiming, the founder of hardcore sports, called this kind of behavior of fans going to the stadium to watch the game and realize their dreams "pilgrimage". As the only company in China that is perpendicular to the pilgrimage of European football and has only this business, hardcore sports has cooperated with offline fan associations of many European clubs. Online, they also cooperate with some professional sports content production platforms and media community platforms to attract online users who pay attention to the events and surrounding information to watch the games. Both online and offline resources have a good consumption conversion rate.

　　Tourism itself is a service, and in the subdivision of football travel, travel service providers perpendicular to the market will take the service user experience as the top priority. The service packages launched by some travel agencies include themed products such as the father-son tour of football feelings and the honeymoon pilgrimage of couples.

　　Enthusiastic fans have a blue ocean.

　　The concept of tourism has great inclusiveness, and the boundaries of tourism become more vague and inclusive with the development of society and the upgrading of consumption. In this context, the integration of football, even sports and tourism is deeper, its scope is wider, and the boundaries between time and space are more blurred. However, due to the different core attraction, fan tourism shows several characteristics different from other tourism activities.

　　First of all, the boundaries of fan group differences are more obvious. The particularity of fan travel is that before watching the game and visiting the stadium, you have already had a love and professional understanding of this club. Compared with other tourism activities, sports tourism can be said to have certain "threshold" restrictions. There is no such detailed group division in traditional outbound sightseeing tourism, and such group differences will lead to a situation that fan tourism does not match the traditional tourism industry structure.

　　Secondly, the fans are more sticky. For most fans, watching football is an endless activity, so fans’ stickiness to the club will increase and they will pour deeper feelings into the club as a tourist destination. The increase of user stickiness means lower price sensitivity, which is similar to "fan economy". More and more fans hope to realize their dream of "small but beautiful" with the help of professional travel service providers.

　　For consumers, tourism content and consumption content have not only stayed in the previous sightseeing and leisure, but also integrated more experience, participation, interaction or deeper feelings, especially for those fans who have devoted their feelings to the club.

　　"At present, the development of domestic mainstream tourism products is still in its infancy, and the products mainly take ticketing as their core competitiveness. For some fans who yearn for a high-end tour, they may prefer to go to a certain venue for a live experience. How to embrace the blue ocean of’ fans+tourism’, which has not yet been developed, tourism service providers need to continue to explore. " Wu Geng ‘an, deputy director of the Sports and Leisure Research Institute of Huaqiao University, said.

　　Win-win cooperation in tourism and sports

　　From the perspective of supply side, existing travel agencies have explored and upgraded the tourism products on the supply side. The traditional game-watching tour only has sports events and tourist routes, which will involve some sightseeing and sports industries. However, in terms of integration experience, it is still necessary to improve the service and experience of tourism products in combination with new consumer demand.

　　Rich product design is a direction to promote the development of the whole sports tourism industry, so that specific sports tourism projects can be driven through the core event IP. At present, many China sports travel service providers, including Yaner Sports, try to reach cooperation with foreign clubs to provide fans with the opportunity to enter the training ground and witness the star training at close range. In the future, meeting with the stars, having dinner together, or holding a wedding at the stadium and letting the children be caddies holding hands when the stars appear are all goals that fans can achieve, and they are also the added value that most sports event tourism companies have yet to explore.

　　Wu Geng ‘an said: "On the whole, with the change of tourism market demand and the maturity of tourism industry, fan tourism has also ushered in new opportunities. The improvement of fans’ demand for travel experience and the corresponding development of more abundant fan travel experience projects by suppliers all play an important role in promoting the development of sports tourism. "

　　In addition, China’s huge fan market has attracted the attention of the world’s popular fan destinations. In December 2016, the British Tourism Board cooperated with the Premier League, and launched an activity of "Looking for Premier League Ace Fans" on China’s official broadcast platform Xinying Sports. The winner finally got the opportunity to go to the UK to experience the football theme tour. As far as cultural attributes are concerned, football is a "regulated language", which can be used and communicated internationally. The reason why the Premier League is accepted by the whole world is precisely because of this feature. Therefore, compared with other cultural industries, football and even sports industry has an advantage-natural internationalization characteristics and a natural international market. Premier League and other football leagues have strong international influence and international market.

　　Tourism industry and football match complement each other. Tourism needs to develop the international market and rely on event attractions as a selling point. Uefa europa league has different characteristics, gathered fans’ resources, and has a wide range of international communication effects. Its influence and attention are enough to make the host city an international tourism destination. Therefore, whether football builds the business model of sports through tourism format, extends and realizes the value of sports industry, or tourism attracts tourists through the great influence of football matches, enhances the value of tourism industry, and realizes the industrial integration of football, sports and tourism.

Warriors： Faced with a choice, rebuild or pursue the championship？

The Warriors are faced with a difficult choice: whether to continue to pursue the championship or rebuild? However, for this powerful team, their attitude is clear, and the goal is still the championship. In the past few seasons, the Warriors have been the dominant player in the NBA. They have superstars such as Curry, Thompson and Green, and top players such as Durant and Cousins. Their golden age undoubtedly brought endless glory and excitement to the fans. However, with injuries and contract problems, the Warriors suffered some setbacks last season. Despite this, the Warriors did not give up the goal of pursuing the championship. Instead, they regard these difficulties as opportunities for exercise and growth. They know that if they want to stand at the top again, they must make more efforts and persistence. On the occasion of the new season, the Warriors readjusted their lineup through draft and trading, and introduced some young and potential players. They hope that these newcomers can inject new vitality into the team and play an important role in the game. In addition, the Warriors still own Curry, a superstar. He is the soul and leader of the team, and his existence provides the Warriors with the motivation to continue to compete for the championship. Although he also suffered from injuries, Curry showed amazing resilience and tenacious willpower. His return will undoubtedly inject new vitality and confidence into the Warriors. The Warriors were faced with the choice of rebuilding or pursuing the championship, and they chose the latter. They made it clear that the goal is still the championship. By adjusting the lineup, cultivating young players and Curry’s return,The Warriors will once again show their strength and determination.

When choosing Paul, the head coach of the Warriors obviously valued his ability to control the field and the importance of the game. As an experienced point guard, Paul has excellent organizational and leadership skills, which can effectively command the team’s attack and improve the overall combat effectiveness. However, we can’t ignore the risks brought by Paul’s height and age. As a point guard, Paul is relatively short, which will be limited when facing some tall inside players. On the defensive end, he may encounter some difficulties and be easily broken by his opponent by taking advantage of his height. In addition, with the growth of age, Paul’s physical fitness will gradually decline, which will have a certain impact on his lasting combat effectiveness. However, the Warriors chose Paul for no reason. First of all, the core players of the Warriors have excellent scoring ability, and they need a point guard who can organize the attack stably. Paul is such a player. His passing skills and awareness are excellent, which can create more scoring opportunities for teammates. Secondly, Paul’s importance in the game is not only reflected in the offensive end, but also can bring stable leadership and experience to the team, which has a positive impact on the growth of young players. Of course, in order to maximize Paul’s advantages and reduce risks, the Warriors can make up for his height disadvantage through tactical arrangements. They can use fast passing and flexible defensive strategies to limit the play of opponents’ inside players and strengthen the overall defensive awareness of the team. In addition, Paul also needs to arrange his rest time and training plan reasonably.In order to maintain good physical condition and stable competitive ability. It is risky for the Warriors to choose Paul, but this choice also fully takes into account his field control ability and importance.

Cole’s admiration for Paul is beyond words. He praised Paul without stint as one of the best point guards in basketball history. Indeed, both in technology and leadership, Paul has demonstrated extraordinary ability. As a point guard, Paul is skillful and comprehensive. His eye for passing the ball is extremely unique, and he can accurately find the space of his teammates and create scoring opportunities. His organizational ability is also first-class, and he can lead the team to play a smooth offensive system. In addition, Paul also showed excellent ability in shooting and breakthrough, and his personal scoring ability was remarkable. More importantly, Paul can control the game at the critical moment. He is famous for his calmness and decisiveness, and he can make the right decision in a tense situation. Whether in the playoffs or in the regular season, he can play his best and help the team win. Because of this, Cole is full of expectations for next season. He believes that under the leadership of Paul, the team can achieve better results. Cole knows that Paul’s joining is not only to improve the team’s strength, but also to bring the fans the joy of victory. In Cole’s view, next season will be a season full of hope and challenges. He believes that the team can play a wonderful game under the leadership of Paul and present a wonderful basketball feast for the fans. Regardless of the outcome, Cole firmly believes that the team will develop in the direction expected by the fans. In a word, Paul, as an excellent point guard, not only performed well technically, but also showed his ability to dominate the game at critical moments.Cole praised him and looked forward to next season.

The Warriors missed Poole, which meant that no one inside was available, which undoubtedly put an end to their championship era. In the past few years, the Warriors have been famous for their excellent outside shooting and teamwork. However, the basketball game is not only about shooting from outside, but also the existence of inside. In the past few seasons, the Warriors have made brilliant achievements with the outstanding performances of superstars such as Curry, Thompson and Duran. However, in the face of powerful opponents, their weaknesses in the inside are exposed. The lack of a strong and comprehensive insider makes them at a disadvantage in defense and rebounding. Poole’s mistake undoubtedly sounded the alarm for the Warriors. He is an insider with excellent basketball IQ and skills, and can provide stable insider support for the team. However, due to various reasons, the Warriors failed to sign him, resulting in an empty inside. However, we can’t declare that the Warriors’ championship era is over. Basketball game is a team sport, and victory depends not only on the performance of individual players. Warriors still have excellent players such as Curry, Thompson and Green, and their outside firepower is still terrible. In addition, they can make up for the lack of inside through tactical adjustment. The Warriors need to find new options inside. They can bring in an excellent inside player through trading or free market signing to enhance the overall strength of the team. At the same time, they can also train young players and improve the depth and competitiveness of the inside. It’s a pity for the Warriors to miss Poole.But it doesn’t mean that their championship era is over.

Thank you for reading this article, and the determination and strength of the Warriors will be demonstrated again. They chose to pursue the championship. By adjusting the lineup and training young players, they believe they can return to the top. Curry’s return will also inject new vitality and confidence into the team. Let’s expect the Warriors to show great strength and determination in the new season!

The Rockets want to return to the playoffs immediately. The media bluntly said that it is crucial to do five things well, and Wu Shuai can turn the stone into gold.

There are still more than two months before the start of the new NBA season. Of course, fans seem to be impatient. Especially on the Houston Rockets side, this summer, the management recruited people everywhere. Although they didn’t win the first-team super giant, the Rockets can’t be called the top strongmen, but in the past three years, the Rockets won only 59 games in total. Obviously, the team has no room for decline and they are likely to make progress in the new season.

Not to mention the final result, the Rockets definitely want to return to the playoff stage immediately, and it is crucial for the local media to do five things bluntly. This includes Amy Uduka’s coaching ability, overall defense of by going up one flight of stairs, experience advantages of new veterans, terrible bench depth and young players, which is expected.

As the new head coach of the Rockets, replacing Steve Silas with Amy Uduka may be the biggest promotion of the Rockets this summer. Amy Uduka led the Celtics back to the finals in her first year in office, which proved his strength. The media also believe that Wu Shuai can turn the stone into gold, truly make the talent of young Rockets players cash, and put the whole team on the right track.

Amy Uduka advocates defense and discipline. This summer, the management of the Rockets also found this type of player. From Fred Van Frith, Dillon Brooks, Amen Thompson to Jock Landale, plus jabari Smith, Jason Tate and Tarry Ethan who were originally in the Rockets, they may form a steel defense line in the new season.

The Rockets are free market this summer, and all the players they brought in are around 30 years old or above. What they have in common is that they have both fighting capacity and experience. Especially Fred Van Frith and Jeff Green, both of whom have championship experience, and Dillon Brooks and Jock Landale will also speak in the dressing room, and they can provide guidance and function for young players.

After the offseason reinforcement, the depth of the Rockets bench looks at the whole league, which may be outstanding. Kevin Porter Jr., Amen Thompson and Cam Whitmore all have the potential to become the super sixth man. Of course, don’t forget Jessean Tate and Tarry Ethan. They may have relatively average data, but they are indispensable frontline engineers for the Rockets.

Finally, the two rookie rockets Amen Thompson and Cam Whitmore are really exciting. Amen Thompson, in particular, can complement Jay Green perfectly, and his organizational and defensive abilities can come in handy immediately. Cam Whitmore was elected as the MVP award of the Summer League. Although the advantages and disadvantages are obvious, the Rockets can get a master of chaos in the 20th pick, and it is impossible to lose.

Former American international talks about Balogun choosing the United States： England is too arrogant and southgate underestimates the players.

Live on May 20th, former American international Eric wynalda was interviewed by The Action Network a few days ago. When talking about Balogun’s choice to represent the American national team, he said that England was too arrogant.

Balogun, who has been loaned to Lance by Arsenal, has done well this season. He has dual citizenship of England and the United States, but he has decided to choose the United States as his national team because he can’t be called up by the Three Lions.

Wynalda said: "southgate did make some mistakes in Balogun’s comments. southgate said before that the English team could not give players a chance to play for other national teams just to prevent them from playing for other national teams."

"Uh-oh, if southgate can take back this sentence now, I think he will. Southgate completely underestimated Balogun’s ability and tried to pretend it didn’t matter. I’m sorry, but sometimes the arrogance of the English needs to be known, and this time it’s like this. "

(goblin killer)

Dillon Brooks： The biggest joke in the NBA or the dark horse that reverses the league？

LeBron James and the Los Angeles Lakers showed great strength in this year’s first round series of playoffs, especially in the third game, they won more respect. On the contrary, Memphis Grizzlies suffered a terrible defeat. They only scored 9 points in the first quarter, while the Lakers scored 35 points, which is one of the biggest first-quarter leads in NBA history.

It is reported that in the last game, Dillon Brooks made a remark to LeBron James, calling him aging. Admittedly, this is an open provocation, and tonight’s game just happened to make the Lakers completely give this provocateur a loud slap in the face.

On Twitter, the fans changed from initial surprise to happy expression, because they could see their favorite team beating their opponents out of the water. Although Los Angeles and the entire NBA fans were cheering through Twitter, this scene still could not describe their feelings at that time.

Although Memphis Grizzlies posed some threats to the Lakers, their performance at that time could only be described as "terrible", especially Dillon Brooks. His words and deeds are really rash. Can you imagine what Dillon Brooks can do in the face of Lakers players like Xiao Bian? Like a sleepy hollow riding a car to a windmill, Dillon Brooks’s words and deeds were a complete fiasco. The Lakers have given him the best answer in this game: You want to play a joke, we will take this joke to the extreme.

Perhaps the Lakers’ performance in the first quarter was unbelievable, and the Memphis Grizzlies players were also surprised and nervous. But the efforts will not be in vain. In the second half of the game, Memphis Grizzlies still maintained a good performance and did not give up fighting back.

On the whole, it was a very exciting game, and the performances of LeBron James and the Lakers also made people shine. Although this is only a playoff game, we believe that this game will be a turning point in this series. Whether you support the Lakers or Memphis Grizzlies, this game will be hailed as a classic battle.

Shenzhen University Initiates： Micro-specialty of ＂Virtual Digital Man＂

Development of 5G, AI, VR and other technologies

The "Virtual Digital Man" industry is booming.

What? Virtual digital people?

I’ve heard of virtual numbers, I’ve heard of people,

Why can’t you understand this when you combine it?

Don’t worry!

This is not a word mashup, but the first micro-specialty in Shenzhen University.

-"Virtual Digital Man"

"Virtual Digital Man"

"Virtual digital human" is a visible, interactive and adjustable virtual human form that digitizes the human body structure and presents it on the terminal screen through computer technology. As a hot field at present, it is the intersection of computer, digital media, marketing and other disciplines, and it is also the new direction of head Internet companies such as Tencent, Baidu and Iflytek.

From a technical point of view, virtual digital people can be divided into two categories: human-driven and intelligent-driven. Reality-driven is a relatively mature field at present, represented by Tianyi Luo, Liu Yexi, Xing Pupil and AYAYI in the industry. At present, the related concepts of "Metauniverse" form a clustering effect, and virtual digital human is one of the core industrial links of Metauniverse. With the lowering of the threshold and the great richness of application scenarios, it is estimated that by 2025, the virtual digital human industry will reach 100 billion.

In March, 2021, the state incorporated the development of virtual digital technology into the 14th Five-Year Plan for National Economic and Social Development of People’s Republic of China (PRC) and the Outline of Long-term Goals in 2035. Realizing virtual digital technology innovation has become the only way for China to realize industrial innovation and technological power in the future. In this context, Shenzhen University grasped the reality and focused on the future, and took the lead in creating a "virtual digital person" micro-specialty.

Based on the school-enterprise cooperation between the School of Communication of Shenzhen University and Tencent Technology (Shenzhen) Co., Ltd., the micro-specialty of "Virtual Digital Man" aims to meet the audio-visual content needs of the meta-universe and artificial intelligence, and cultivate the production methods and principles of virtual digital man. Master the planning, creation and communication skills of virtual IP; Know some artificial intelligence, algorithms and knowledge mapping principles, and be able to integrate code language with images; Establish professional innovative talents with professional understanding and research ability in the meta-universe industry, so as to get through the "last mile" of professional education and professional needs.

Micro-courses will adopt the training mode of "course cooperation+project cooperation +“IP co-creation", and 40 students will be recruited for computer, media art, news communication and other majors every academic year, and eight courses including Digital Man Making, Metauniverse and Media Philosophy, Introduction to Artificial Intelligence and Virtual IP Operation will be completed during the training period.

Laboratory scene

It is reported that half of the course content of the micro-major will be taught by the CDD team of Tencent Content Ecology Department in person, and students will have the opportunity to enter the actual combat of the enterprise in the name of project internship. In the teaching process, we also arranged visits and exchanges to broaden students’ horizons, hoping to transport innovative and creative talents that meet the needs of the intelligent audio-visual industry.

Wang Jianlei, the head of the micro-specialty of "virtual digital people" and an associate professor at the School of Communication, Shenzhen University, said that "virtual digital people" is a very cutting-edge professional direction, and Internet technology companies are groping for stones and finding ways to seize the new blue ocean of the market. In the education field, China Communication University, Nanjing University and South China University of Technology have all started to offer relevant virtual production courses consciously.

The cooperation between Shenzhen University and Tencent Technology Co., Ltd. has inherent advantages. If we can take the lead in setting up a micro-specialty based on this, it will be the first virtual digital professional in China. With distinctive features and high focus, it will form a good professional recognition. The adoption of micro-professional training can deliver the shortage of talents to the market in the shortest time, which will certainly benefit all parties in Industry-University-Research.

ShenZhen University

Shendawei major

In order to speed up the improvement of the trinity talent training system of "general education, professional training and characteristic development" in Shenzhen University, Shenzhen University will build a interdisciplinary and collaborative education "micro-specialty" to adapt to new technologies, new economies and new formats from 2019, expand students’ interdisciplinary horizons and knowledge reserves, and open up the "last mile" of professional education and career needs. Micro-specialty builds innovative talent training mode, actively adapts to the demand of social development for innovative compound talent training, and strengthens the close connection between talent training and industrial demand.

At present, Shenzhen University has promoted 40 micro-professional projects.

The upsurge of artificial intelligence trainer talent incubation project has arrived. Have you come to inspect the project？

"Mass entrepreneurship and innovation" is the strongest voice in the 21st century. Entrepreneurship is the eternal driving force for national development and social progress, while artificial intelligence is an important development strategy in China. As a basic key link in the development of artificial intelligence, data labeling industry is a new opportunity for entrepreneurs/teams to transform and expand their projects.

With the inexorable warming of the weather, the talent training program of artificial intelligence trainer is also in full swing. Every day, bosses from all over the world come to see the project and understand the actual operational situation.

During the project inspection, our project manager also listed the innovative mode of data labeling talent incubation project and the possible problems in the field landing process, and gave relevant suggestions and opinions.

It is worth mentioning that during the conversation, some partners shared their merits, and our project leaders also shared them, so as to make every customer who came to see the project and understand it gain a lot.

I’d like to take this opportunity to give you a service news after the cooperation, that is our partner, Mr. Huang. After studying in the operation department, the project department and the system as a whole, his team has already taken the initiative to register students and the data marking project is too busy. It can be said that it is as busy as a bee.

Win-win cooperation has achieved remarkable results, and quality service promotes value-added. Mr. Huang’s success is inseparable from his own efforts, and also from the efforts of our service partners. Here, I would also like to give a big compliment to our friends in the operation department.

If you also want to have endless data annotation resources.

If you are also in the data labeling industry,

If you are still worried about unprofitable projects, broken files and other issues.

Then, consider joining forces.

Come and visit us.

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