[Autohome News] At the Geely New Energy Brand Strategy Conference held on February 23rd,Geely officially released its new Galaxy series brand and the latest brand logo, and also brought two new carsOne of them is a plug-in SUV model named (|), and the other is a pure electric mid-to-large coupe prototype – Galaxy Light. According to the brand plan, Geely Galaxy will launch 7 products, the future E series will be pure electric products, and the hybrid will be L series products.The Galaxy L7 hybrid product will be launched in the second quarter of this year, the L6 sedan will be launched in the third quarter, and the pure electric product E8 will be delivered in the fourth quarter of this year.
In addition, in terms of core technologies, Geely has also simultaneously released a series of new energy electrification technologies with subversive strength, such as the Aegis battery safety system, the Raytheon Electric Hybrid 8848, and the new automotive operating system "Galaxy N OS".
[Geely Galaxy 7 product planning, click to see the larger picture]
[Galaxy Light Concept Car]
[Galaxy L7 will be available for delivery in the second quarter of this year]
● Brand re-layout
With the release of the Galaxy series, in terms of brand, Geely has also sorted out the existing brands today. The previous Chinese star, Bo series, Bing series, and Emgrand series will form a "Jixing" product series, and the geometric brand will also return to Geely.From then on, Geely Galaxy series, Geely Star series and Geometry series will become the three major sub-series of Geely brand. In the future, the Galaxy series will focus on the market above 150,000 and within 300,000.In terms of channels, Geely Galaxy will have two models: direct connection to users and agent distribution, and will launch a new APP, introducing new experience and service standards.
● Galaxy series models/technical route layout
For the newly released Galaxy series, there will be two routes in the future, the intelligent electric hybrid series (long-range PHEV) and the intelligent pure electric series. Under this configuration, it can not only meet the layout of the future pure electric trend, but also allow more users who are inconvenient to supplement their energy to experience Geely’s technical level in the electric field through PHEV models.
Geely’s latest "Aegis Battery Safety System" not only prevents spontaneous combustion of batteries, but also builds a complete set of battery-based "no blind spot" safety protection systems that integrate architecture, vehicle, intelligent control, and cloud. It can pass 8 shields such as "Architecture Ten Gongge Patent, Vehicle Cage Protection, Fast Charging Safety and Worry-free, BMS3.0’Battery Doctor ‘Intelligent Control System" to ensure the safety of battery pack packs and battery modules.
The new generation of Raytheon hybrid engine B-Plus equipped with the Raytheon Hybrid 8848 has achieved a mass production thermal efficiency of 44.26%, and the next generation Raytheon hybrid engine with a thermal efficiency of 46% has been in the verification stage. In terms of performance, the Raytheon Hybrid 8848 "three-speed variable frequency electric drive" has evolved again. It is the first intelligent electric drive in the world to achieve P1 + P2 dual motor overclocking drive. The combined power of the two-wheel drive reaches 287kW, and a performance version with a combined power of 488kW will be released in the future.
The new Galaxy N OS is Geely’s full-stack self-developed distributed operating system. Through the connection with the new voice engine at the system layer, it brings users an interactive experience with more accurate recognition, full scene visibility, and millisecond response. At the application layer, Galaxy N OS brings a new UI style and beautiful silky Galaxy micro-motion graphics to create an immersive experience for users.
In the field of intelligent driving, the "heaven and earth integration" version of Galaxy Smart Driving solution based on Geely satellites will be launched soon. At present, Galaxy Smart Driving can stop in time in the face of stationary targets when cruising at a high speed of 90km/h; Geely Star Smart Computing Center can simulate 100,000 kilometers of intelligent driving behavior training in 1 day, combined with intelligent network connection professional test field and actual road test, to meet the L3 global certification standard.
Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the vehicle-level certification. Through the integration of Geely satellite communication, navigation, and remote sensing technologies, this technology can achieve accurate positioning and never lose contact. It is expected that in 2025, Geely will complete the network of 72 low-orbit satellites, and Geely Galaxy Smart Drive will achieve global positioning without blind spots. In the future, Geely Galaxy Smart Drive will also take the lead in mass production of leading technologies such as cross-layer memory parking, high-speed emergency antelope obstacle avoidance, and low-speed exploration and crossing.
● Galaxy L7
The Galaxy L7 is a plug-in hybrid SUV model that focuses on long range. It can offer various advantages of electric vehicles and ensure range when charging is inconvenient. For the moment, a PHEV is a way to achieve both.
All the next products of Geely Galaxy will use the design language of "Galaxy Light". On the outside, the Galaxy L7 creates a relatively full shape, and the front part uses a lot of curves, and the details are also the mainstream style trend of the current new energy vehicles. The side lines use a similar slippery back design, but it is not very inclined, so the head space for the rear row is not affected by the shape.
In terms of body size, the length, width and height are 4700mmX1905mmX1685mm, and the wheelbase is 2785mm, which is the size of a compact SUV. It is close to the size of BYD Song PLUS and Honda CR-V. For an ordinary family of three, practicality is guaranteed. In addition, the door does not use the hidden door handle that some new energy brands prefer. From the experience of previous winter tests, this traditional door handle will lose some of the overall feeling of the door, but it is convenient to pull, and it can also reduce the possibility of being frozen to death in extreme environments. The rear of the car adopts a through-type tail light, which is also the most mainstream style at present. The simple rear is clearly layered, and the two-color guard at the bottom makes it more visually eye-catching.
The interior is designed with a hug style as a whole. The center console is supplemented by multiple large screens, 10.25-inch meter + 13.2-inch center control screen + 16.2-inch passenger screen + 25.6-inch AR HUD. Four display screens provide rich driving information and entertainment information. The pocket block design makes the front center channel more practical, providing more cup holders, storage space and wireless charging positions.
For the most important chip of a smart car, the Galaxy L7 is equipped with an 8155 chip, which also allows the Galaxy N OS system to be used for faster and smoother control and improved user experience. Boot speed, application response speed and Keyword Spotting speed are all agile.
In terms of comfort, in addition to enough space, the co-pilot provides a leg support function, as well as heating, ventilation, massage, physiotherapy and other configurations. In theater mode, the seat automatically reverses to a comfortable angle of 35 degrees, providing a good viewing posture.
In terms of power, the new car is equipped with a hybrid system composed of a 1.5T four-cylinder engine + motor. The new generation of Raytheon hybrid technology is equipped with a 3 DHT Pro variable frequency electric drive. Using the P1 + P2 solution, it can not only assist in driving, but also drive independently. In terms of performance, it also has remarkable performance. The acceleration of 0-100km/h is 6.9 seconds, which supports ejection start; the fuel consumption of 100 kilometers of power loss is only 5.23L; the CLTC comprehensive cruising range is 1370 kilometers.
"BYD Song PLUS (left)/Latte DHT PHEV"
Galaxy L7, as a compact SUV model, will compete with BYD Song PLUS, WEY Macchiato, and Latte in the future. Overall, there are still many competitors in this market, including Chinese brands and overseas brands, but in fact, there are not many outstanding sales. Therefore, Galaxy L7 has competitive pressure, but it also has great hope of breaking through in the competition.
● Galaxy Light prototype
The pure electric Galaxy Light prototype is a large-size coupe model with a low center of gravity and a wide body posture. For pure electric models, the very important drag coefficient has reached the level of 0.19 under the round body curve. It is reported that its production version is expected to be launched by the end of this year.
The front face of the model still adopts Geely’s ripple aesthetic design style. The "Ripple of Light" front face reinterprets the ripple aesthetic through photoelectric design techniques. The headlight shape that absorbs the upward momentum of the cornices gives the entire front face a more vivid effect. In terms of technology, the front face integrates high definition cameras, radar sensors, and information display panels, of which the information panel is similar to the Dynamic Island of iPhone, which can realize information interaction between cars and cars, and cars and people.
The side shows the design highlights of the coupe model, and the sportier posture makes people look twice even when static. In addition to styling, in terms of technology configuration, streaming rearview mirrors, hidden door handles, side sentry mode camera screens, NFC unlock areas, charging ports, outdoor mobile charging power supplies, outdoor mobile lighting tools, etc., are not only rich in functions, but also maintain a simple style in design.
For new energy vehicles, the formerly flat roof now takes on more tasks, including lidar, high brakes, cameras and drone modules, etc., and has made efforts to expand autonomous driving and life functions.
In terms of interior, in addition to the already common center console large LCD screen, the new model is designed with LED screens on the left and right door panels and the rear row, forming a kind of encircling and penetrating "galaxy ring screen". Through the touch-to-reach "information flash" interaction mode, it provides a smoother, more natural and safer interaction experience. The front row can push in-car information to the rear row to share, and they can also enjoy entertainment without disturbing each other. The rear row can also provide driving information assistance for the front driver, such as navigation, destination sending, etc., bringing more protection to the driver’s driving safety.
Editor’s comment:
In the past, Chinese brands liked to carry out multi-brand strategies, but later began to shrink due to efficiency and other issues. Geely also had many products before, but it lacked effective sorting. Now it is re-divided into three series, talking about better integration of products to improve overall efficiency and have stronger competitiveness in the market. (Text/Autohome Qi Zixin)
