标签归档 上海外卖私人工作室

Pay attention to eight major issues and avoid four major defects in tourist attractions!

According to statistics, there are nearly 20,000 scenic spots in China at present, and the management of most scenic spots is still under the management mode of government monopoly. In today’s management, four defects are gradually exposed.

First, the four aspects of scenic spot management defects

1. Separation of government from enterprise

The management expenses of scenic spots are included in the two lines of government revenue and expenditure, which causes managers to lack market risk awareness and determination to open up the market, and can not effectively develop and utilize scenic spots resources reasonably.

2. Set administrative personnel and business managers in one.

The lack of effective management mechanism for the performance of managers makes the management of scenic spots break away from the rules of market competition, and the outcome is often an afterthought, which delays the good opportunity for tourism development.

3. Diversification of management and operation system standards

There are both government officials and externally recruited personnel in the middle and senior management of scenic spots, and two sets of standards of government and enterprise are implemented in the personnel and salary system, which leads to unreasonable distribution and unclear responsibilities, resulting in low management efficiency of scenic spots.

4. Lack of understanding of scenic spot management

The management of scenic spots is limited to simple personnel, finance, safety, reception and daily work, and the coordination management of other industrial chains in scenic spots is ignored, such as the effective management mode of interaction and mutual benefit among travel agencies, hotels, motorcades, media and scenic spots.

Second, eight matters needing attention in scenic spot management

1. Formulate the organizational management structure and management process suitable for the development of scenic spots.

According to the types of scenic resources and the characteristics of products, the company’s organizational structure is formulated, and the management team headed by the general manager is established, supplemented by three deputy general managers of scenic marketing, scenic management and commodity management, and the core management team-the team of department heads is established.

In management, the general manager responsibility system is implemented, and the general manager takes full responsibility for the benefit target of the scenic spot throughout the year. The three deputy general managers of marketing, scenic spot management and commodity management are responsible for the business indicators of each section decomposed by the general manager according to their responsibilities.

The work of each department closely revolves around the four-step process of "planning, organizing, coordinating and implementing", so that each manager can clearly understand the company framework and his position and responsibilities in it. To achieve political integrity and harmony, the work arrangement is simple and clear, and the responsible person is clear, which effectively improves the effectiveness of management.

2. Establish the rules and regulations of the scenic spot and improve the overall management level of the scenic spot.

System is the foundation of the normal operation of enterprises and the premise of management norms. First, we optimize the original rules and regulations and make a good management process record.

Make the original management of employees by leaders change into the management of employees by the company system, effectively put an end to human management, record the management process on a standardized form, and ensure that management does not go through the motions and the implementation is recorded.

At the same time, the company pays attention to humanized management, establishes a smooth dialogue channel between employees and leaders, and requires managers to have a reply letter to employees’ opinions within three days, hold regular meetings on rationalization system opinions every month, and revise and compile existing regulations next month, which will serve as the standard for future work.

3. Strengthen financial and ticketing management.

In financial management, expenses should be planned, expenses should be approved in a process, contract payments should be authorized, financial revenues and expenditures should be regulated, and monthly financial analysis reports should be made.

4. Implement the elimination system of post performance reward and evaluation.

In order to arouse employees’ work enthusiasm and make their starting points at the same starting line, this paper analyzes the job content and tourist volume data of departments in scenic spots in recent years, and after comprehensive consideration, formulates the performance indicators and evaluation contents according to each position of each department. In the evaluation, it implements the evaluation method of parallel channels of department heads and competent leaders, so as to achieve fair competition and pay more for more work, and eliminate employees who cannot complete their jobs according to the company’s rules and regulations.

5. Improve the service quality of staff and the professional level of tour guides.

Starting with the on-the-job training of employees, we should improve their service awareness and standardize the service courtesy terms in scenic spots;

Supervise the standardization of employee service quality with quality inspection as a supplement;

Work out the post workflow, so as to unify the work steps;

Strengthen the education of tourism professional knowledge, improve the comprehensive quality of managers, and implement the system of holding certificates in important or professional positions.

6. Pay attention to marketing and channel construction of tourism industry.

Establish a marketing department with the marketing manager, regional manager, marketing staff and tourist team as the core, expand the staffing of the original scenic spot marketing department, set up offices in each target regional market for market segmentation, and conduct hierarchical management at the same time.

In the channel of tourism industry, we establish a mutually beneficial cooperation platform with the tourism service agencies (hotels, travel agencies and transportation, etc.) where the scenic spots are located and the surrounding tourist attractions, and share information resources through the network to improve efficiency, ensure the service quality standards of tourism teams and prevent mistakes and accidents.

7. "Manage" the channel advantages of the government.

Closely combine the flexibility of enterprise operation with the advantages of government information, channels and resources, combine the brand of scenic spots with the brand of cities, promote the brand of scenic spots with the help of various government investment promotion activities, exhibition activities and conference activities, publicize cities and scenic spots with the help of government visits and cultural exchanges, and timely and reasonably adjust the direction of product management and marketing in scenic spots with the help of government information advantages.

8. Pay attention to the development of tourist experience products.

According to the culture, people and folk activities recorded in history, combined with the resource conditions, comprehensive ability and market situation of the existing scenic spots, the products of the scenic spots are clearly positioned, and the activities that tourists can experience and participate in are excavated in stages, so that tourists can experience personalized services and feel the truth in the process.

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No Messi? Mbappé went too far, and the fans shouted: The pattern is too small, and Messi hurried away.

Paris Saint-Germain has just been out of the Champions League, missed the quarter-finals for two consecutive seasons, and immediately ushered in the 27th round of Ligue 1, and went to the away game against relegation team brest. In this game, Paris didn’t finish the winner until the 90th minute, and narrowly missed 3 points. However, Mbappé’s forced shooting made Messi very unhappy, and fans shouted that Messi should not renew his contract, so let’s go in the summer window.

There is a huge gap between the two teams’ paper strength, and Paris Saint-Germain mainly forms a siege. In the 37th minute, Mbappé’s powerful shot outside the restricted area was saved, and Sohler succeeded in making up the shot. However, before the end of the half-time, there was a serious loophole in the defense of Greater Paris, and Ramos watched Aunola equalize.

In the 62nd minute, there was a controversial scene. At that time, Fabian Ruiz made a direct pass to the restricted area, Messi took advantage of the situation to make the ball, and Mbappé rubbed his right foot and kicked the ball out of bounds. It is not difficult to see from the slow motion that Messi was speechless and bowed his head and left directly.

Why is Messi disappointed? The reason is very simple. We can easily see that Messi was in an unguarded state when Mbappé kicked off. If Mbappé chooses to cross, the high probability will turn into a goal.

Although a good striker is fed by bullets, it is understandable that Mbappé is unique as a striker. But Messi has no one to defend and doesn’t pass the ball. It’s really too much.

This season, Mbappé signed a super contract, and he also has the power to surpass the players. When a teammate doesn’t pass the ball to him, Mbappé will express his displeasure in public. However, when Mbappé has a chance to kick, his eyes are often only on the goal, and he will not pass the ball to Messi and Neymar most of the time.

In the 90th minute, in the backcourt of Paris, the ball was broken to fight back. Messi put his leg in place and sent a precise straight plug to assist Mbappé to score a goal, which was the 300th assist in Messi’s club career.

There is no harm without comparison, and many fans feel unworthy for Messi. A fan said: "Mbappé only has himself and data in his eyes. What is the difference with his idol Cristiano Ronaldo?" There are also fans who commented: "The pattern of Mbappé is too small, and I don’t know how to reciprocate at all. It will be difficult to achieve great things in the future."

As we all know, Messi has previously rejected the salary reduction and contract renewal in Paris, and he is likely to leave the team this summer. Therefore, some fans said that as long as Mbappé stays in the team, no matter how strong Messi is, he is just a tool for director Tim to brush data and compete for the Golden Globe Award. In this case, it is better to leave early, and there is no need to continue to suffer indignities!