标签归档 上海后花园论坛网

　　　 "Let the world know the taste of Hunan." The slogan of Maojia Hotel gives people a feeling of shock as well as shock. However, from Chen Ping’s purchase of Maojiawan in 2007 to Shen Wenzhi’s creation of Maoapo in March this year, Maojia Hotel stepped into the same ditch twice and parted ways with its senior professional managers again and again, showing us the shadow behind its glory.

　　　 In fact, this Hunan enterprise with more than 300 franchise stores in the country is not as beautiful as it seems: there are only four stores all over the country, but only four are directly operated; Since its establishment 25 years ago, its main business is still the simplest brand joining; Tang Ruiren, the head of the company, is over eighty years old. Who can shoulder the heavy responsibility of strengthening the brand and hold the golden signboard? How far can the descendants of the Mao family go?

　　　 After five years’ absence, Maojia Hotel took a detour.

　　　 Maojia Hotel was once the pride of Hunan people. From a small restaurant opposite Mao Zedong’s former residence, it has developed into a catering "giant" all over the country. To outsiders, Maojia Hotel can be described as "brilliant".

　　　 "It’s a big company, right? They have stores all over the country." Zhang Tongxue, who came to Changsha from Hebei to study at a university, said that in addition to KFC and McDonald’s, Maojia Hotel was one of the few restaurants where he felt "intimate" with Changsha. In his hometown of Shijiazhuang, the business of Maojia Hotel is very hot.

　　　 This is not the case. Today, Maojia Hotel can hardly be called an enterprise with "standardized operation".

　　　 In 1987, Tang Ruiren, a neighbor whom President Mao Zedong met in Shaoshan, opened a small restaurant opposite the former residence of the President. With its unique Maojia cuisine, warm service and strong chairman culture, Maojia Hotel became famous in Shaoshan and received many party and state leaders. In 1992, the first franchise store opened in Beijing. Subsequently, I embarked on the road of joining the chain.

　　　 During this period, the Maos were left unattended. Tang Ruiren’s youngest son, Mao Jun, died prematurely in a traffic accident, and his eldest son, Mao Mingjun, was obsessed with music. Although he assumed the position of vice chairman and general manager, he was investing in Shaole.

　　　 On November 29th, Mao Yu, grandson of Tang Ruiren and general manager of Maojia Hotel, admitted to the reporter that his father loved music. Since 2005, Maojia Hotel has been contracted to Jiangxi franchisee Chen Ping. In the following five years, the Mao family hardly intervened in management, and the headquarters of the Mao family hotel was also moved from Shaoshan to Pingxiang, Jiangxi.

　　　 In the past five years, with the rapid expansion, Chen Ping paid attention to numbers, but neglected quality. An Anhui franchisee told reporters that he had not received a phone call from the headquarters for two or three years, and the headquarters of Maojia Hotel had not given any management and supervision. Complaints from franchisees have also increased rapidly.

　　　 In Beijing, Guangzhou and other places, franchisees even removed the signboard of Maojia Hotel and changed it to "Maojiawan". A person who once worked in Maojia Hotel told reporters that Maojia Hotel can be described as an "empty shell", which seems brilliant, but in fact it is full of crises, and Maojia, at present, no one can shoulder the heavy responsibility.

　　　 It runs in the family, how to steer is still in the air.

　　　 On September 14th this year, Mao Mingjun passed away and Tang Ruiren was 83 years old. Who will be the future head of Maojia Hotel?

　　　 A person close to Maojia Hotel said that after the death of Mao Mingjun, Tang Ruiren’s daughter Mao Taozhi served as the vice chairman, monopolizing power, and Mao Yu, the son of Mao Mingjun and the current general manager, had no real power.

　　　 "It doesn’t matter who takes over." Mao Yu said that it may be his aunt, uncle, or he, and it doesn’t matter. The important thing is to make Maojia Hotel develop.

　　　 Culture sets the stage and economy sings opera. This sentence should be very appropriate in the history of the development of Maojia Hotel. At first, relying on the strong chairman culture, it became the "head of Hunan cuisine" and spread all over the country, but the management could not keep up with the pace of expansion.

　　　 Mao Yu said that Maojia Hotel has a distinctive storefront culture, but it lacks a corporate management culture, and he has already started to promote it. In addition, it is also necessary for them to increase the proportion of direct stores. Next year, he is going to open two or three direct stores in Changsha, Zhuzhou and Xiangtan.

　　　 Mr. Zhang, a citizen of Changsha, said that at the moment when people entered the Maojia Hotel for consumption, people were full of curiosity, but walking by catering was the lasting king. The food was not delicious, and the catering enterprises were zero.

　　　 The above-mentioned insiders prescribed a prescription: Although the signature dishes of Maojia Hotel, such as Mao Shi Braised Pork, Long March Chicken and General Duck, have a good reputation, there is a big difference in taste among the franchisees, and there are fewer stable repeat customers. Only by the unified management of ingredients and technology at the headquarters can the stability of catering be maintained.

　　　 A signboard will be eaten up if it cannot be polished.

　　　 Any family business holding a golden rice bowl will rarely contract in China. Yin Yuanyuan, a professor at Hunan University of Commerce, said that the reason for contracting operations soon after starting is that there are no follow-up management talents and their own management ability is lacking.

　　　 In the face of reporters’ doubts, Mao Yu did not shy away. He said that since 2009, Maojia Hotel has just stabilized, and the gap from an enterprise with standardized operation is not small.

　　　 According to him, in February 2009, when Chen Ping’s contract expired and the operation right of Maojia Hotel returned to Maojia, she still owed 3.88 million yuan in debt. Mao Mingjun invested in Shaole and lost 14 million yuan before and after. Mao Yu said that it was the most difficult time for his family. At that time, they didn’t even know where their franchise stores were.

　　　 Since March 2009, the number of franchisees in Maojia Hotel has grown from more than 180 to more than 300, which is expanding rapidly. An insider said that the franchisees of Maojia Hotel are now located in prefecture-level cities and even towns and villages. "The golden signboard seems to be less and less valuable."

　　　 Indeed, the core business of Maojia Hotel is still joining. However, apart from charging franchise fees and recommending chefs, it has not achieved the goal of selling its own ingredients and food by joining in and extending the industrial chain. In 2008, Maojia Food was founded, and they had this consideration, but the departure of professional manager Shen Wenzhi made the prospect bleak.

　　　 In addition, the lack of direct stores is also the crux of Maojia Hotel. Of the more than 300 stores in the country, only four are completely directly operated stores, among which, Changsha Xiangfu West Store and Yuhua District Government Store, as well as one in Xiangtan, have only opened in the last three years.

　　　 The reporter noticed that today, Mao Yu is responsible for the joining, direct business and distribution company of Maojia Hotel. In 2008, Maojia Food Factory opened, with Maotaozhi as the chairman. In 2011, Maojia Winery was founded, and Mao Taozhi’s daughter Mao Mao was in charge. However, these two businesses are still marginal compared with Maojia Hotel.

　　　 Reporter’s notes

　　　 The inevitable pain from family-run enterprises to manager-run enterprises

　　　 The theory of "three generations dying out" of China’s family business has been circulated in history, that is, "one generation started business, the second generation stayed in business, and the third generation declined". For example, the New Hope Group of the Liu Yonghao family, the Xinjiang Delong of the Tang family, and the wife pharmaceutical industry of the Zhu family have the longest history of more than 20 years.

　　　 Although it is biased to define the family business as "rich but not rich for three generations", most different types of enterprises in the world have closed down within 20 years after their establishment. Just imagine, if Maojia Hotel is spread all over villages and towns, if it is replaced by "Maojiawan" or other brands, if Mao Shi’s descendants do nothing … Maojia Hotel will only become two lines in the history of China catering.

　　　 Under the market economy, the general law of enterprise development, growth and maturity is generally from a small, classical family enterprise to an entrepreneur enterprise and then to a manager enterprise. These three stages, one is more mature and the other is more stable.

　　　 Therefore, the most ideal state of Maojia Hotel may be that family members exist as shareholders, retain the decision-making power in personnel, finance and resource allocation, hire managers with professional ethics to operate traders, and make a steady transition to a more stable manager-style enterprise.

　　　 However, in today’s society that lacks professional ethics, this road seems to be difficult to walk. Family-owned enterprises can only trudge, just as Mao Yu said, he was forced to take over the Maojia Hotel.

　

(September 13, 2018)

　　In order to implement the spirit of the Central Committee and accelerate the deployment of the Sixth Edition (IPv6) of the Internet Protocol in our province, combined with the actual situation in Yunnan, we hereby put forward the following implementation opinions.

　　I. Significance

　　Internet is an important infrastructure related to national economic and social development, which has a profound impact on the global economic pattern, interest pattern and security pattern. Accelerating the scale deployment of IPv6 and building a high-speed, wide-spread, full-coverage and intelligent next-generation Internet is a concrete measure for our province to actively serve and integrate into the national development strategy. It is an important work to accelerate the construction of a radiation center for South Asia and Southeast Asia, and it is also an urgent requirement to help our province’s economy and society develop by leaps and bounds with high quality and win new competitive advantages.

　　(A) the inevitable trend of Internet evolution and upgrading

　　The global Internet based on the fourth edition of Internet Protocol (IPv4) is faced with some restrictive problems, such as exhausted network addresses and difficult to guarantee the quality of service. IPv6 can provide sufficient network addresses and broad innovation space, and it is recognized as a global commercial application solution for the next generation Internet. Vigorously developing the next generation Internet based on IPv6 will help significantly improve the carrying capacity and service level of the Internet in our province, strongly support economic and social development, and win the initiative for future development.

　　(B) a major opportunity for innovation and development of the technology industry

　　Promoting the scale deployment of IPv6 is a comprehensive upgrade of the Internet technology industry ecology, which has a profound impact on the innovation and transformation of network information technology, industry and application. Vigorously developing the next generation Internet based on IPv6 will help to improve the independent innovation capability of network information technology and the high-end development level of the industry in our province, efficiently support the rapid development of emerging fields such as mobile Internet, Internet of Things, industrial Internet, cloud computing, big data and artificial intelligence, constantly spawn new technologies and new formats, promote the further prosperity of network applications, and create an advanced and open next generation Internet technology industry ecology.

　　(C) the urgent need to strengthen network security capabilities

　　Accelerating the deployment and application of IPv6 provides a new platform for solving network security problems, and provides new ideas for improving the efficiency of network security management and innovating network security mechanisms in our province. Vigorously developing the next generation Internet based on IPv6 will help to further innovate the network security guarantee means, continuously improve the network security guarantee system, significantly enhance the network security situation awareness and rapid disposal capabilities, greatly enhance the security protection level of important data resources and personal information, and further enhance the security, credibility and comprehensive governance capabilities of the Internet.

　　Second, the overall requirements

　　(A) the guiding ideology

　　Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China, firmly establish a new development concept, grasp the rare historical opportunity of the intergenerational leap of global network information technology and the evolution and upgrading of network infrastructure, build a new generation of high-speed, mobile, secure and ubiquitous information infrastructure with the main line of collaborative promotion of IPv6 scale deployment and the main direction of typical application transformation and characteristic application innovation, promote the deep integration of the Internet with the economy and society, build new advantages for future development, and lay the foundation for Yunnan to achieve high-quality leap-forward development.

　　(2) Basic principles

　　-overall planning and key breakthroughs. Strengthen overall planning, focus on key links, make efforts to make up for the shortcomings of IPv6 application, strengthen the demand-driven role of Internet application, and realize the coordinated promotion of technology, industry, network and application.

　　-government guidance and enterprise-led. Strengthen the overall coordination, policy support and application guidance of the government, optimize the development environment, give full play to the dominant role of enterprises in the development of IPv6, and stimulate the market demand and the endogenous power of enterprise development.

　　-Innovation, development and security. Adhere to development and security at the same time, vigorously promote the integration and innovation of the next generation Internet and various fields of economy and society, simultaneously promote the planning, construction and operation of network security systems, and ensure the safe, reliable and smooth evolution of the Internet.

　　-pay attention to practical results and benefit people’s livelihood. Carry out the people-centered development thought, closely focus on the expectations and needs of the people, constantly improve the level of network services, enrich the content of information services, and let the people of the province share the fruits of Internet development.

　　(III) Main objectives

　　In 5-10 years, according to the overall layout of the country, the next generation Internet industry ecology will be formed, the deep integration and application of the next generation Internet in various fields of economy and society will be realized, and a scientific and reasonable IPv6 address allocation and Internet domain name management mechanism will be established to form a comprehensive Internet governance system in our province.

　　1. By the end of 2018, a benign market-driven development environment has basically taken shape, and typical applications and demonstration industries have initially appeared. Before the end of June, 2019, IPv6 will be fully supported in the following fields: Internet website systems of provincial governments and provincial enterprises, network and applications in emerging fields such as provincial news and radio and television media website systems, and industrial Internet. By the end of 2019, the number of IPv6 active users will reach 7 million, accounting for no less than 20% of Internet users.

　　2. By the end of 2020, the benign market-driven development environment will be improved day by day, with more than 20 million active users of IPv6, accounting for more than 50% of Internet users. Private IPv4 addresses will no longer be used for new network addresses, and IPv6 will be fully supported in the following fields: state (city) government Internet website system, state (city) news and radio and television media website system; The main products involved in the main cloud computing data centers in the province and the state (city) government cloud; Radio and television network, e-government extranet, Internet of Things and industrial Internet applications; 5G networks and services, all kinds of new mobile and fixed terminals, Internet entrances and exits.

　　3. By the end of 2025, networks, applications and terminals will fully support IPv6, the information industry based on IPv6 will take shape, the smooth evolution and upgrading of the next generation Internet will be completed in an all-round way, and the comprehensive network governance capability will be fully formed.

　　(D) Development path

　　Follow the development path of typical applications first, moving and fixing simultaneously, and increasing the stock. Taking application as the breakthrough point and breakthrough point, we will focus on strengthening the IPv6 upgrade of typical network applications that have many users and are widely used and involve people’s livelihood, and strengthen the innovation of characteristic applications based on IPv6 to promote the coordinated development of networks and terminals. Seize the opportunity of upgrading the mobile network and the development of fixed network, promote the development of IPv6 in both mobile and fixed networks as a whole, and realize the overall network upgrade. New network devices, applications and terminals fully support IPv6, which will accelerate the replacement of existing devices and applications and realize the smooth evolution and upgrading of all links of the next generation Internet.

　　Third, key tasks

　　(A) to speed up the upgrading of network application services, and constantly enrich the network information sources.

　　1. Upgrade typical applications and guide enterprises to carry out website and APP transformation. By the end of June 2020, network services and applications such as commercial portals, social networking, video, e-commerce, search, games, application stores and online applications with a large number of users and a wide range of services in the province will fully support IPv6.

　　2. Strengthen the demonstration and leading role of government websites, public enterprises and institutions, news and radio and television media websites and mainstream enterprise applications. Before the end of June 2019, through various forms such as government guidance and promotion, guidance and supervision, we will take the lead in completing the transformation and upgrading of websites and apps in the following five areas: First, provincial government portals, credit Yunnan and other websites with large visits; The second is to take the online government service platform of the whole province as the unified entrance, and focus on transforming the "Internet+government service" application with a large amount of work, such as public security, human resources and social security, health and family planning, housing and urban and rural construction, industry and commerce, and taxation; Third, communication, water, electricity, coal, gas and other public service applications involving people’s livelihood online payment; The fourth is the application of provincial mainstream news and video media; Fifth, various Internet applications of key enterprises.

　　3. Innovative and featured applications. Support the innovation and demonstration of characteristic IPv6 application with large address demand, and increase the promotion and application of IPv6 in major strategic actions such as broadband China, "internet plus", new smart city, industrial Internet, cloud computing, Internet of Things, intelligent manufacturing, artificial intelligence, etc. Before the end of June 2019, the application of narrowband Internet of Things (NB-IOT) and smart home has achieved initial results.

　　(B) to carry out the transformation of network infrastructure, improve the level of network services.

　　1. Upgrade the mobile and fixed networks. Taking the commercial application of voice over LTE (VoLTE) service and fiber-to-the-home transformation as an opportunity, before the end of 2018, the province will realize the IPv6 service bearing functions such as LTE core network, access network, bearer network and service operation support system, allocate IPv6 addresses for mobile terminal users’ data services, provide end-to-end IPv6 access channels, and vigorously develop mobile terminal IPv6 users in the province.

　　2. Promote mobile and fixed terminal applications. After June 2019, the factory default configuration of new mobile terminals and fixed terminals supports IPv4/IPv6 dual stack, and the existing mobile terminals are gradually promoted to open IPv6 function through system software upgrade. Mobile and fixed terminals customized and centrally purchased by basic telecom enterprises should fully support IPv6.

　　3. Promote the interconnection of backbone networks. Cooperate with the state to establish and improve the interconnection system between IPv6 backbone networks, and promote the interconnection between Internet and IPv6 backbone networks of radio and television networks. By the end of June, 2019, basic telecom enterprises have completed the IPv6 transformation of metropolitan area network and access network, started the IPv6 service bearing function, allocated IPv6 addresses for fixed broadband users, provided special line services based on IPv6 to government and enterprise customers, and introduced corresponding preferential tariff measures.

　　4. Upgrade the radio and television network. Taking the construction of the national cable TV interconnection platform and the integration of the three networks as an opportunity, we will accelerate the support of IPv6 for platforms, networks and terminals in the field of radio and television in our province, and promote business innovation and upgrading in the field of cultural media.

　　5. Expand the Internet access in our province. Meet the bandwidth requirements of new applications such as the Internet of Things and industrial Internet, and realize efficient interconnection with the next generation Internet in other provinces (autonomous regions and municipalities).

　　6. Expand the entrance and exit of the e-government network connected with the country in our province, and provide bandwidth resources for the integration and sharing of the national government affairs system. According to the unified deployment of the country, do a good job in the transformation and upgrading of e-government network IPv6, and provide address resources and security protection for the migration of business systems of government departments at all levels to e-government extranet and intranet.

　　(3) Accelerate the transformation of application infrastructure and optimize the capacity of traffic scheduling.

　　1. Upgrade and transform the main cloud computing data centers in the province. With application as the driving force, we should strengthen the construction of Internet data center access capacity. Basic telecom enterprises and data center operating enterprises should complete the IPv6 transformation of data center internal network and export equipment, and support IPv6 service access and bearing. The new data center will fully support IPv6 from 2019. By the end of 2020, the data center in the province will be completely transformed with IPv6. According to the application requirements, cooperate with the country to carry out the transformation of domain name system (DNS)IPv6, and build the full-chain IPv6 support capability for domain name registration, resolution and management.

　　2. Upgrade the content distribution network and cloud service platform. Accelerate the IPv6 transformation of content distribution network (CDN) and cloud service platform, and comprehensively improve the traffic optimization and scheduling capability of IPv6 network. Encourage cloud service enterprises to provide users with IPv6 technical consultation, website transformation and other services.

　　3. Build a monitoring and evaluation system. Combined with the construction of the province’s network security and information command center, before the end of December 2019, we will complete the technical and business connection with the national IPv6 development monitoring platform, monitor and analyze the internet network, applications, terminals, users, traffic and other indicators in our province, evaluate the development of IPv6, and serve to promote the scale deployment of IPv6.

　　(4) Strengthen network security and safeguard national network security.

　　1. Strengthen IPv6 network security management. Incorporate IPv6-related network infrastructure and application infrastructure security protection into the telecommunications and Internet network security protection system, improve the management and technical requirements of network security under IPv6 environment, and carry out network security level protection, risk assessment, notification and early warning, disaster backup and recovery for IPv6.

　　2. Do a good job in upgrading IPv6 network security measures. All basic telecom enterprises, data centers, content distribution networks, cloud services and other operating enterprises should upgrade the existing network security system during the transition from IPv4 to IPv6, so as to ensure the security capability based on IPv6. Simultaneously improve the network security situation awareness, rapid disposal, investigation and attack capabilities.

　　3. Strengthen address management. Coordinate the management of IPv6 address application, allocation and filing, strictly implement the IPv6 network address coding planning scheme, and jointly promote IPv6 deployment and network real-name registration system.

　　4. Build the security guarantee capability in emerging fields. Support the research on network security technology, management and mechanism in the fields of industrial Internet, Internet of Things, Internet of Vehicles, cloud computing, big data and artificial intelligence under IPv6 environment. Encourage enterprises, research institutions, universities and other parties to strengthen cooperation and accelerate the research and development, application and integration innovation of IPv6 security technology. Enhance the ability of network security in emerging fields.

　　(V) Support the research and development of key cutting-edge technologies and promote the development of information technology.

　　1. Strengthen the research and development of key technologies of IPv6. Support key technological innovations such as network transition, network security and new routing, support the research and development of important application software, terminal and network, security and other core system equipment, and actively participate in the development of IPv6 technical standards.

　　2. Strengthen the network frontier technology innovation. Handle the relationship between IPv6 development, network technology innovation and the long-term evolution of the Internet, and strengthen the overall planning of the next generation Internet. Support the construction of an innovative platform for advanced network infrastructure of IPv6 next-generation Internet, and further increase support for basic, forward-looking and innovative research on the network.

　　Fourth, safeguard measures

　　(1) Strengthen organizational leadership. Establish a collaborative promotion mechanism for departments such as network information, development and reform, industry and informatization, communication management, education, science and technology, public security, press, publication, radio and television, strengthen overall coordination, clarify the division of responsibilities, strengthen cooperation among departments, industries and regions, improve the communication and coordination mechanism between government and enterprises, solidly promote the implementation of the national action plan, and study the key tasks of promoting IPv6 scale deployment. Set up an expert advisory group, and hire a third-party agency to assist in investigation, evaluation and decision-making consultation. Encourage industry organizations and other professional institutions to participate extensively.

　　(2) Optimize the development environment. Co-ordinate funding arrangements, support and guide the upgrading of major websites, systems and equipment, encourage social capital investment, give full play to the main role of enterprises, and promote the development of IPv6 technology innovation, infrastructure transformation, application deployment, security and other fields. Study and introduce preferential measures for IPv6 terminals and traffic to guide users to migrate to IPv6. Strengthen the training of next-generation Internet technology and management talents, and establish a normalized communication platform between government and enterprises.

　　(3) Strengthen standardized management. Improve the management requirements of Internet websites and mobile Internet applications, and guide and promote enterprises such as Internet information services, content distribution networks, cloud services, mobile virtual operations and broadband access to establish relevant specifications supporting IPv6 in their systems and services. Improve government procurement requirements, and make clear that relevant equipment, systems and services support IPv6. In the performance evaluation of basic telecommunications enterprises, support and encourage enterprises to actively carry out IPv6 related work. Improve the detection requirements of IPv6 when equipment enters the network. Improve the evaluation and certification system of IPv6 support for networks, applications and terminals, and regularly carry out evaluation of enterprise, industry and regional applications.

　　(four) to strengthen the performance appraisal, the implementation of the work. Party committees and governments at all levels should incorporate IPv6 scale deployment into the annual target and task assessment content and key supervision items, gradually increase the assessment weight, regularly report and publicize the work progress and effectiveness, and establish an incentive and accountability mechanism. Units and individuals who do not act, act slowly, and act indiscriminately, which affect the unified national deployment arrangements and the relevant requirements of our province, will be seriously accountable according to discipline and regulations.

　　Recently, the People’s Court of Nansha District of Guangzhou publicly pronounced a case in which 38 defendants, including Chen Mou Zhan, provided intrusion, illegally controlled computer information system programs and tools, illegally obtained computer information system data, illegally controlled computer information system, infringed citizens’ personal information, and concealed and concealed criminal proceeds.

　　Defendants Liang Molun and Chen Mou Zhan were convicted of trespassing, illegally controlling computer information system programs and tools, illegally obtaining computer information system data, illegally controlling computer information system, and infringing citizens’ personal information. They were sentenced to 10 years’ imprisonment, 8 years and 6 months’ imprisonment and fined RMB 116,000 and RMB 132,000 respectively. The remaining 36 defendants were convicted of providing intrusion, illegally controlling computer information system programs and tools, illegally obtaining computer information system data, illegally controlling computer information system, infringing citizens’ personal information, and covering up and concealing their crimes. They were sentenced to fixed-term imprisonment ranging from eight years to six months, and fined from RMB 149,000 to RMB 2,000.

　　In May, 2019, Nansha Branch of Guangzhou Public Security Bureau discovered the criminal gang that made, sold and used "One Piece" series of software, led by the criminal suspect Chen Mou Zhan, while investigating an online fraud case that lured investment through dating. The bureau filed a case for investigation, and in August 2019, the criminal suspect Chen Mou Zhan and others were arrested.

　　The court found through trial that in March 2018, the defendant Chen Mou Zhan asked the defendants Chen Mou Wei and Wang to help him develop operating software in order to sell WeChat accounts more conveniently. Defendant Wang has successively compiled a series of softwares such as "hacker data assistant", "hacker detection assistant" and "hacker sales assistant" on the basis of the WeChat bottom interface protocol provided by defendant Chen Mou Wei.

　　At the end of 2018, the defendant Chen Mou Zhan and others put the above software on the Internet for public sale in order to gain illegal benefits. After the Spring Festival in 2019, the defendant Chen Mou Zhan repackaged the above software and renamed it "One Piece" to further expand the sales scale of WeChat account. The defendant Wang made an official download website, and the defendant Du Mouran made advertising pictures and functional introduction videos for promotion, and successively developed Du Mouran, Liang Molun and others as agents for sales.

　　After identification,"One Piece" series software has the functions of hanging up mode, deleting friends with one click, adding friends, modifying friends circle, washing white with one click, checking account title, and batch real-name authentication.All the above functions are realized by obtaining the corresponding data in the computer information system. "One Piece" series software can replace the manual operation on WeChat interface and realize the control of WeChat computer information system.

　　Defendants Chen Mou Zhan, Liang Molun and others used "One Piece" series software to invade and control the computer system of Shenzhen Tencent Computer System Co., Ltd., logged into other people’s WeChat accounts in batches, and carried out operations such as testing, password modification and real-name authentication, illegally obtained the data of WeChat accounts, and sold the WeChat accounts processed by "One Piece" software to others for profit.

　　According to the judicial audit, the defendant Chen Mou sold 2,284 pieces of One Piece series software, with a total sales amount of 456,905 yuan and a profit of 427,940 yuan. The other 14 defendants also made different profits by selling One Piece series software.

　　The Nansha Court held that, according to the facts and evidence found in the trial, the defendants Chen Mou Zhan, Liang Molun and others ignored national laws and violated state regulations, provided programs and tools specially used to invade and illegally control the computer information system, invaded Shenzhen Tencent computer information system, obtained data from the computer information system, illegally controlled Tencent computer information system, and sold or illegally obtained citizens’ personal information to others, all of which violated the criminal law. He was guilty of providing intrusion and illegal control of computer information system programs and tools, illegal access to computer information system data, illegal control of computer information system, and infringement of citizens’ personal information, so he made the above judgment according to law.

　　The judge suggested that the WeChat plug-in software similar to this case is an important tool for black producers to raise and sell their numbers, which can provide a large number of account resources for criminal acts such as online fraud. The appearance of these plug-in functions is a connivance of malicious marketing behavior and will cause harassment and loss to normal WeChat users, which is serious. The court will punish the development and sale of illegal software in accordance with the law, curb the development of network black products from the source, protect network security and create a good network environment. (CCTV reporter at the reception desk)
Zhao Jing)

　　　 Guan Hu has been grinding a sword for eight years, and the absurd suspense comedy joined by four emperors, Bo Huang, Yam Tat-wah, Yu Nan and Alec Su, will be fully released on April 28th. Bo Huang and Yu Nan will stage a touching love affair of "ruffian rogue falling in love with dumb widow" in the play. Recently, the film released a heavy emotional special, and they broke the scale for the first time in "Killing Life", showing a silent and shocking erotic drama.

Bo Huang: Eat when you are hungry, drink when you are thirsty, and love widows if you like them.

　　 The absurd suspense comedy "Killing Life" adapted from Chen Tiejun’s novel tells the story of how a group of people join hands to kill an "unruly" person. Bo Huang’s "Cow Sturdy" is a gangster who is not tolerated by the townspeople in Changshou Town, a thousand-year-old ancient village, and "knocking on the widow’s door" is one of his scoundrels.

　　 Guan Hu, the director, made such an interpretation of the emotion between the horse widow and the cow strong: "In people’s original imagination, there will naturally be a woman who is very attractive and sexy, and the men in the village are as greedy as water." Widow Ma is a foreigner married to Changshou Town, and she can’t speak, which makes her even more mysterious and moving. Once a stubborn cow is hit by love, it will release this "instinct". Beneath the rude appearance of cynicism and free will, Niu Jianli’s feelings for Ma Widow are out of the most primitive impulse in his heart, and this relationship between them has been fully demonstrated through a touching and meaningful erotic drama.

Yu Nan: Widow Ma was activated by the fruiting of cattle.

　　　 The horse widow’s "pressing step by step" for the cow’s firmness presents a psychological state of "refusing to return to rest" "She is very silent, but she is not without character and temperament, but she doesn’t want to show it. She needs someone to remind her, just like a system needs to activate her. " The appearance of the bull’s firmness touched the widow Ma’s heart and made her burst into a shocking side. Yu Nan interpreted it this way: "Once she is activated, she can be beautiful, dazzling and powerful."

　　　 "I will be moved by the feelings of these two people." Yu Nan said, compared with striving for strength blindly, silence often contains more power: "In fact, this man has a very weak place, but everyone sees a strong side.". On the contrary, this woman is a particularly weak person, but she is very strong at the critical moment. " When "wordless" meets "outspoken", two people are like two poles on a magnet, which has a very strong visual observability.

Next page: Guan Hu: Expressing lust is not "need" but "necessity"

1905 movie network feature "I didn’t read Weibo before reading the hurricane. Why is the hot search always a spoiler?"I believe that many viewers are in the same mood as talk show actors, who are spoiled by various social platforms from time to time.

For a crime-themed suspense work like "Hurricane", the double-sided identity of the character who is like an undercover and a ghost is more like a hook, attracting the audience.

But its hot search did not let the audience go, and multiple high-level topics directly spoiled the key plot.

Especially since #Zhang Biao is the second ghost of the hurricane #, #Huangyao undercover #, #Yang Jian is the third ghost of the hurricane ##Gao Qiqiang death penalty #… The whole topic has been completely released, like the teacher’s pre-exam focus, which has been marked out early.

Many viewers were spoiled without paying attention, which directly affected the perception of the show.

This kind of "spoiler hot search" is rare, or rather, it is not common to cause such intense emotions in the public. To a large extent, this form comes from the popularity of the drama "Hurricane" itself – the webcast data has set a record for the platform, and the number of online topic discussions has reached hundreds of millions…

Just using this kind of key plot as a hot search topic, is it helpful or negative for the series? Drama works with different themes may have their own attribute settings. What is the solution to this kind of "spoiler hot search"?

01.

"Spoiler hot search" is not the first case of "Hurricane", but only episodes with enough popularity will make netizens "afraid" of such "hot search topics".

Before that, online dramas and movies had a similar situation.

In the series "Hurricane", many characters have both good and evil settings, so there are always many possibilities before the mystery is officially revealed. As an anti-underworld drama, finding out the "umbrella company" in it has become one of the fun for many audiences to watch the drama

When the first mole was discovered as the plot progressed, the topic at that time was still #first mole #, and the audience who had not yet synchronized with the content would not be spoiled if they could control their thumbs.

However, when the second mole was exposed, the topic of the hot search became #Zhang Biao is the second mole #. In the end, it rushed to the top of the topic list, causing many viewers who had not yet leveled the updated content to be directly spoiled.

It felt like reading a comic strip of Detective Conan, where someone had circled the murderer when the protagonists appeared. Or the popular drama "Beginning" last year. Although there were more than 300 hot searches, there was no spoiler topic, but there was a comment on the Internet, "The biggest spoiler in" Beginning "is to let the driver be the driver." After going to the drama with this concept, it was always wrong.

Ms. Liu is a fan of "Hurricane". In her words, she is one of the people who have been hurt the most by hot searches.

Like many ordinary migrant workers, she usually doesn’t have much time to catch up with dramas. But now online broadcasts will premiere multiple episodes, "I usually go to work, and I usually watch it before going to bed. My personal habit is to watch two episodes at double speed." Hurricane "released 5 episodes on the first day, and it was a daily update. It wasn’t until I went home for the Chinese New Year that I started to have time to tie it."

But after the holiday, she went back to work, and she didn’t expect that she had not had time to catch up. "On the 28th of January, I clicked on Weibo, and I was caught off guard by the topic of the first hot search. That feeling was very deflated. Later, I swiped to a similar situation, and I stopped reading Weibo for a while."

02.

Who is producing "spoiler searches"?

Most of the moderators who observed these topics came from self-media accounts, but what really made the topic attract attention was still the discussion of netizens. So is it possible that the setting of such topics should be eliminated from the beginning?

Xiao A, a leading Internet platform drama promotion practitioner, told us that in fact, when the drama was promoting, it did not avoid and prevent such spoilers, "because it cannot be prevented."

An episode is about 50 minutes long. Although many episodes emphasize the huge amount of information in the promotion process, the highlights are still limited. "Even if we don’t release it, all kinds of KOLs will do related topics to drain their accounts."

Even in the eyes of the propagandists, the more interesting the content revealed, the better the broadcast effect. "Before going LIVE, it can attract users to watch, which is the most important thing for the platform." But reality is often cruel, and a similar situation will only occur when the popularity and topic are high enough.

Xiao Leng, a publicist who participated in a hit drama in the "Mist Theater," said, "The whole thing is still divided into two. The topic we did at that time did not shy away from spoilers at all, and even the first day of going LIVE, the main content was related to it."

This topic will go back to the work itself, Xiao A dismantled a work to us, "Generally, a content is divided into reason + process + result. And the result is the source of spoilers. Generally, in the topic guidance of a work, it is more about" reason "and" process "." In order to attract users to look at it, we can find the result together, such as the topic of actors, and the social topic that is more popular at the moment. "

At the same time, there are contradictions in the topic design itself. Now more and more episodes are scheduled and broadcast online first, and it is difficult to promote them all. "Generally, the fast-paced party will be the main one. When taking care of users of different rhythms, for example, when members update 6 episodes on the first day, we will not announce all 6 episodes. We may focus on the first four episodes that night, and the last two episodes will be done during the day the next day."

Reviewing the topics during the broadcast of "Hurricane", it can also be found that in the early topic design, more is the analysis of the "process", and many platforms have appeared, such as the timeline of the rise of Gao Qiqiang’s characters, and the discussion of the acting skills of the main creators.

However, as the popularity of the series continued to increase, the spoilers of "Results" began to intensify.

"Spoilers are a good thing if it’s a hit, don’t be afraid, it means everyone is chasing after it. Spoilers mainly have hooks to do, and if the plot is extended, the marketing account can guess the direction of the plot." Little A analyzed, "Of course, suspense dramas still have to protect their biggest trump card."

Admittedly, Leng added that more than one of the works in the "Mist Theater" had done a spoiler search before, but some of them didn’t matter or didn’t cause a lot of spark. "Whether spoilers are appropriate or not depends on the popularity of the show itself."

03.

Who sent "spoiler hot search" on the list?

Proper placement can make the topic hit the hot search, but whether it can reach a high level still depends on the real discussion of netizens. Looking at many related topics, it can be seen that many "spoiler hot searches" come from netizens’ desire to share.

Just as the original intention of most social platforms was to gather like-minded people together and find a topic of resonance for discussion. This was also completely in line with Xiao A’s point of view. The spoilers were interesting enough to attract the enthusiasm of watching the drama to a large extent.

This situation did not just appear in the drama market. As early as after the release of the movie "Avengers 4", many people watched the zero-point show in advance to prevent spoilers, and even there were many "spoiler-proof" hot search topics at that time, but even so, there were still those viewers who couldn’t hold back and wanted to express their emotions after watching the movie.

In fact, in our survey, there are some viewers who like to be "spoiled".

Xiao Han, the audience, admitted that he accepted being spoiled, and even enjoyed it. "I feel that spoilers are two different emotions. If I am spoiled, I can be more immersed in the process and feel the details of the foreshadowing in advance."

However, for him, when he saw this topic, he would not click on it to take a closer look, but simply knew the result. "If it is discussed in too much detail, it may also make my movie viewing experience discounted."

As you can see, whether to accept spoilers or not, your mileage may vary.

But in the end, whether the spoiler-style hot search can bring popularity to the work is the key. If the audience sees this topic and can generate many emotions, then the corresponding work already has a certain memory point in their hearts, at least it will not really make people abandon the play.

As for the self-media who create topics, they may leave more room for the audience to follow the drama without explaining the plot.